We sat down with Thomas Subra and Jean-Loup Fraudin, founders of Motion Society, a Paris-based creator-first platform that helps artists and influencers grow their audiences and revenue across video platforms like YouTube and TikTok. In the past year, they’ve successfully brought 100+ video shows to Spotify, helping creators adapt their content for the platform’s unique listening and viewing habits—often making Spotify their second-biggest revenue source.
As they put it, “Spotify is where people come to focus… it creates a stronger bond with the audience. When you get it right, you’re building loyalty, not just numbers.”
In our conversation, they shared what they’ve learned about building a real presence on Spotify—all without harming performance on other platforms. Watch the full video to see how they’ve helped creators make the leap—and how you can do the same:
“There is no cannibalization of your audience on the other platforms,” says Motion Society. “It brings new audiences, different people, different moments, and often a deeper level of attention.”
“Your content needs to feel immersive and easy to follow with or without the visuals,” they explain. “It’s a hybrid experience that blends video and audio in a really unique way.”
“Chapters, topics and guests, clips, comments… they’re not just features—they’re part of the discovery engine,” says Motion Society. Learn more about how to leverage these features here.
“Publishing on a consistent weekly schedule—same day, same time—really helps build audience habits,” they note.
“We always look at episode retention—are people staying until the end or dropping off? These small signals tell you whether your intro is working or needs rewriting,” says Motion Society.
“What you say, how you say it, your pacing—it matters as much as the image. On Spotify, it has to work with your eyes closed.”
“The algorithm here rewards steady presence more than exploding trends,” they explain. “Clarity, consistency, and connection always win.”
“If you focus on clarity, consistency, and connection instead of just trying to go viral, you are on the right track for Spotify.”
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