Prompted Playlists are now open to podcasts - connecting you to new audiences

Prompted playlists give creators more ways to be discovered

Since launching in beta in December, millions of people have used prompted playlists to find the perfect song or artist. Now, they can do the same for podcasts.

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Prompted playlists enable people to create tailored podcast lineups by describing what they want in their own words — whether it’s weird scientific innovations they might have missed or the biggest fashion news from the last few days. The results are hyper-personalized based on each user’s listening history, top interests, and trending topics, directing them to new shows, episodes, and even specific chapters related to their prompt. 

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Your show could be exactly what fans are looking for

It’s hard to promote every aspect of your show to every potential fan out there. But with prompted playlists, audiences can dive right into your most relevant content, whether it’s part of your back catalog or something more timely. And that first impression can go a long way toward turning a new listener into a devoted fan.

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How it works

If you’re a creator on Spotify, your content is automatically eligible to appear in prompted playlists — just make sure you’re opted into chapters in Spotify for Creators. As a reminder, chapters are automatically generated for every episode, and can be edited at any time. We recommend keeping them concise and specific so fans can find exactly what they’re after. 

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Share prompts of your own

Curious what other podcasts are saying about a specific topic, or looking for new themes to explore in an upcoming episode? Start prompting your own playlists, then share your favorites with fans to help them dive deeper. We’re excited to see what new discoveries these playlists unlock.

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