Grow your earnings with the Spotify Partner Program

Introducing the Spotify Partner Program. Head here to learn more about eligibility, how to apply, and more information on how the new program works.

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At Spotify, we believe that creators should have the opportunity to earn for their work. But, we recognize how tricky it can be for creators to balance all the work it takes to produce a show while also building a business around it. That’s why we’ve built a monetization program that manages the complexities of earnings for you: the Spotify Partner Program.

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The Spotify Partner Program is a simple program that allows creators like you to build a diversified revenue model with minimal effort. This monetization program gives eligible creators easy access to multiple revenue streams to help them transform their show into a sustainable business, all backed by the power of our teams and technology at Spotify. 

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Creators who qualify can apply to the program and, if accepted, can earn from our two revenue streams  depending on the type of content they publish and who streams that content: ad revenue and Premium video revenue. To learn more about the program’s eligibility criteria here. Eligible creators can head to the monetize page of their Spotify for Creators account today to start the application process.

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Earn with ads

With the Spotify Partner Program, targeted ads can be delivered to your episodes without requiring you to manage the day-to-day details of sourcing partners and negotiating deals. With 600+ million listeners worldwide, Spotify is where brands want to be seen and heard. Spotify works directly with thousands of advertisers who are eager to reach audiences such as yours —to help relieve you of the burden of managing partnerships and growing your own ads earnings over time. 

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The connection between your podcast content and the advertisers looking for the right audience is automatically optimized so that each listener can be served the ad(s) that are relevant for them, based on real-time data. You want your fans to have a smooth, personalized experience—and so do we. 

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With ads in the Spotify Partner Program, you stay in charge of where ad breaks are set and what brand categories can advertise on your show. For an even more hands-free approach, you can let us place ads automatically with our smart ad breaks tool, trusting that we’ll choose the natural moments to serve your listeners with an ad.

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Earn with Premium video revenue 

It’s never been a better time to publish video on Spotify. Starting today, eligible creators in the Spotify Partner Program who publish video episodes can also automatically get access to Premium video revenue on Spotify. 

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Here’s how it works: When Spotify Premium subscribers in select markets stream your video episodes, they’ll experience your content without dynamic ads, creating an uninterrupted viewing experience. And for those streams, instead of earning ad revenue, you can earn payouts from Spotify based on how much they stream your content. It can be a win for you and a win for the Spotify Premium subscribers in these markets who get a better viewing experience as part of the Spotify Partner Program.

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People who are not Spotify Premium subscribers in these markets, or people who listen to any non-video episodes you may publish on or off-Spotify, will still be able to stream your episodes with dynamic ads, and you can continue to earn revenue for any ads that play on those episodes.

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Expanding your monetization strategy

While the Spotify Partner Program is an easy, one-click way to diversify your monetization strategies, Spotify for Creators enables creators to expand their monetization opportunities beyond the program, giving you room to craft the business strategy that best fits your style. 

Sponsorships

If you have strong streaming numbers and a dedicated listener base, you might be able to secure your own episode sponsorships and bake in your own host-read ads in addition to joining the Spotify Partner Program. This can be a great way to include ads spoken in your own voice that can be played across all distribution platforms. 

Subscriptions

Subscriptions can help you generate a steady revenue stream while deepening your connection with your most dedicated listeners. It’s as simple as offering exclusive content in exchange for a subscription fee.

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On Spotify for Creators, we offer the ability to start your own subscriptions or you can use a supported subscription partner to help you manage subscriptions while still allowing you to distribute your paid content on Spotify. Both options automate the administrative tasks associated with payment processing and content distribution, allowing you to focus on producing unique, high-quality content.

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Start your monetization journey with Spotify

No two monetization journeys are the same. However, no matter what monetization opportunity works best for you, Spotify for Creators is here to help you get started. We’ll handle the monetization, you make the magic happen. Get started.

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