Wrapped for Creators is here: celebrate 2024 and amplify 2025.

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It’s our favorite time of the year: Wrapped is finally here. Over the past 12 months, creators have come together to make Spotify the global stage where stories come to life, creativity flourishes, and fan communities thrive.

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Every follow, play, and comment tells a story of connection. We've captured these moments and packaged them into insights that showcase your success: from the age groups who always press play to your most commented episode of the year. 

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Your Wrapped data celebrates what you and your fans achieved together in 2024. This is your moment to thank them for being part of each milestone, breakthrough, and step of the journey.

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Now, let’s turn these shared victories into strategies that will amplify your voice, strengthen your community, and make 2025 your strongest year yet.

Your Wrapped journey in the bigger picture

Let's break it down and connect your personalized Wrapped for Creators to the macro trends that shaped Spotify for Creators. To follow along, access your custom experience by logging into the Spotify for Creators web or mobile app and navigating to your Wrapped tab, where your biggest moments of 2024 are waiting to be unwrapped.

Video takes center stage

There’s a shift towards video happening for both creators and consumers. On the user end, we saw over 50% growth in foreground video podcast consumption (people actively watching and listening rather than just playing audio in the background). Creators responded in kind, and embraced the format with enthusiasm: of all video shows on Spotify, 12% were published for the first time in 2024. 

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What your Wrapped can tell you: Your “Video” story  shows what percentage of your audience watches while they listen—key data about how fans prefer to consume your content.

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Creator takeaways:

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• If you haven’t added video to your show yet, there’s never been a better time to start. Don’t worry about expensive setups or editing skills—many successful creators made a name for themselves with simple smartphone recordings and basic background setups (look no further than the hilarious two-man show “Good Children,” who still film using their phone cameras).
• If you already have video but want to get that foreground percentage up, think about how you can make the viewing experience more rewarding. Small tweaks to your recording setup, like improved lighting or multi camera angles, can make a big difference. 

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Learn how 6 video creators use Spotify to tap into new audiences.

New shows are making their mark

Our podcast charts tell an exciting story: half of the shows that charted in 2024 were not on the charts in 2023.

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This insight shows that Spotify users are always on the lookout for fresh perspectives, and that any show can rise to the top. Success isn't reserved for established creators; our community continues to discover and champion new talent across every genre and format.

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What your Wrapped can tell you: Your "Top Episode" represents your own potential to create chart-worthy content that resonates with our users.

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This data point highlights your most streamed episode of the year—a masterclass in what makes your audience tick.

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Creator takeaways: 

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• Study the recently charted shows in your genre. What content strategies set them apart? How did they connect with their audience? Use their success stories to inspire your approach. 
• Dissect your top episode to find out what made it great: It could be the guest chemistry, a particularly hot topic, or storytelling that struck an emotional chord. List out the elements that made it shine from your perspective and validate them with your audience to understand what truly grabbed them.
• Reverse-engineer those elements into your creative process. If you prepared differently for this episode, make that your new standard. If you promoted it in a unique way, build that into your marketing playbook. 
• Extend the episode's impact with Spotify clips, Instagram posts, or follow-up content that builds on its momentum.

Podcast consumption keeps climbing

Spotify users’ appetite for audio and video shows is on the rise. Total aggregate podcast consumption on our platform kept up with last year’s momentum and continued to grow in 2024. 

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What your Wrapped can tell you: Your show caught new eyes and ears in 2024. The “New Discovery” story reveals what percentage of your audience discovered your content this year, giving you a clear picture of your expanding reach. 

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“Consumption Journey” discloses what your fans tune into on Spotify beyond your show—from podcast tastes to video habits and audiobook choices. 

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Creator takeaways: 

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• Now that you know how many new fans you won over in 2024, it's time to get to know them. How did they find you? What episode hooked them? What kept them coming back for more? Use Spotify polls to get answers, so you can create more of what works and expand your fanbase even further in 2025. 
• The other creators in your audience's rotation are another gateway to growth. The podcasts your fans tune into regularly are perfect partners for cross-promotion, while top authors from their favorite audiobook genres could be your next compelling guests. 
• Cross-promotion is more powerful when you can show concrete audience overlap, so use your Wrapped data to write partnership pitches that highlight shared audience interests and complementary content styles.
• Don’t forget to optimize your Spotify show page to maximize your chances of being found on the Podcast & Shows feed.

Fan Engagement features are making a splash

Fans have already submitted 4 million comments on their favorite shows, proving that they aren't just here for the content—they're here for connection.

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What your Wrapped can tell you: Your "Fan Engagement" card gives you the full scope of audience interaction—from show ratings to your most popular poll.

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Meanwhile, your "Top Fans" story reveals how many listeners and viewers count you among their top 10, top 5, or even their #1 streamed show on Spotify.

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Creator takeaways: 

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• Comments and poll votes tell you exactly what strikes a chord with your fans. If your episode about workplace culture got 500 comments, dive deeper into the topic in your future content. 
• Want to turn more top 10 fans into top 5s, or even become their #1 show on Spotify? Use polls and comments to make them feel like they're truly part of your show. Ask fans to leave topic and guest ideas in the comments, incorporate fan theories into upcoming episodes, or find personal stories to spotlight in your content. 
• Remember to ask your fans to rate your show at the beginning or end of each episode (or both).

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Discover how creators are building their fan community on Spotify with podcast comments.

That’s a wrap!

What an incredible year of growth, connection, and creativity. Your Wrapped experience has given you everything you need to make 2025 even bigger, but don't forget to celebrate 2024 with the people who made it all possible—your fans.

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Make sure you share your custom-generated cards on social media so they can get an insider's look at the community they've helped build.

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We can’t wait to see you next year.

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