The Creative Mindset

Alternative career choices? Next travel destinations? Favorite food? We welcome back Ali Brown for a fun round of lightning questions.

Ali Brown brings expansive knowledge of industry production and distinct storytelling to her roles as President and Partner of award-winning production company PRETTYBIRD and Academy Award-nominated creative studio Ventureland. Under Brown’s leadership, PRETTYBIRD’s work and roster continue to be recognized on the global stage with top honors from Cannes Lions, One Show, Clio Awards, D&AD, and the AICP Awards, as well as being named Ad Age’s Production Company of the Year twice. Between 2024 and 2025, the company and its projects earned 182 distinctions across award wins, shortlists, and longlists, including an Emmy nomination for the award darling “Michael CeraVe” spot. In 2025, PRETTYBIRD was named Production Company of the Year at the Clio Awards and ranked No. 2 on Ad Age’s Production Company A-List, cementing its status as a powerhouse in the commercial arena. 

Brown co-founded Ventureland in 2020 alongside Oscar-winning producer John Battsek and PRETTYBIRD partners Kerstin Emhoff and Paul Hunter. Her creative vision continues to drive compelling scripted and unscripted storytelling, executive producing Netflix’s Emmy-winning Beckham, Academy Award-nominated Bobi Wine: The People’s President, Apple TV+’s Government Cheese starring David Oyelowo, and Hulu’s Daytime Emmy-winning docuseries Searching for Soul Food. She also executive-produced Netflix’s American Manhunt anthology, with its 2025 installments on O.J. Simpson and Osama bin Laden becoming global streaming hits. Further demonstrating her commitment to bold, original storytelling, Brown executive produced three films that premiered at the 2025 Tribeca Film Festival—Kerouac’s Road: The Beat of a Nation, Just Sing, and Birthright—and oversaw the film component for the Los Angeles Philharmonic’s 2025 Good News Mass—a multi-sensory, multimedia collaboration between composer Carlos Simon and acclaimed director Melina Matsoukas. 

Internationally recognized for her leadership and insight, Brown has served as an ANDY’s Global Juror, Creativepool’s Creative of the Year, President of the New York Film Festival Film Craft Jury, a repeat speaker at Ciclope, and President of the Direction Jury at D&AD. She previously made history as the first female president of Cannes’ Young Directors Award Jury. Deeply committed to inclusion, Brown founded “Double the Line,” an initiative supported by AICP’s Equity and Inclusion Committee, aimed at increasing opportunities for BIPOC talent in production and post-production. Brown, alongside Kerstin Emhoff, was also a finalist for Creativity’s Diversity & Inclusion Champions of the Year in 2021.

Episode References:

Life-altering incidents can profoundly impact us, often leading to periods of introspection and personal change. In this episode, Rei welcomes Ali Brown, the President and Executive Producer at Pretty Bird, for Part 2 of their conversation. Ali opens up about a powerful personal story of resilience and adaptation following a traumatic event. She also shares unique rituals for overcoming challenges and emphasizes the importance of responsiveness and human connection within the creative industry. The episode futher explores the evolving role of AI in filmmaking and highlights the value of storytelling amidst technological advancements.

Ali Brown brings expansive knowledge of industry production and distinct storytelling to her roles as President and Partner of award-winning production company PRETTYBIRD and Academy Award-nominated creative studio Ventureland. Under Brown’s leadership, PRETTYBIRD’s work and roster continue to be recognized on the global stage with top honors from Cannes Lions, One Show, Clio Awards, D&AD, and the AICP Awards, as well as being named Ad Age’s Production Company of the Year twice. Between 2024 and 2025, the company and its projects earned 182 distinctions across award wins, shortlists, and longlists, including an Emmy nomination for the award darling “Michael CeraVe” spot. In 2025, PRETTYBIRD was named Production Company of the Year at the Clio Awards and ranked No. 2 on Ad Age’s Production Company A-List, cementing its status as a powerhouse in the commercial arena. 

Brown co-founded Ventureland in 2020 alongside Oscar-winning producer John Battsek and PRETTYBIRD partners Kerstin Emhoff and Paul Hunter. Her creative vision continues to drive compelling scripted and unscripted storytelling, executive producing Netflix’s Emmy-winning Beckham, Academy Award-nominated Bobi Wine: The People’s President, Apple TV+’s Government Cheese starring David Oyelowo, and Hulu’s Daytime Emmy-winning docuseries Searching for Soul Food. She also executive-produced Netflix’s American Manhunt anthology, with its 2025 installments on O.J. Simpson and Osama bin Laden becoming global streaming hits. Further demonstrating her commitment to bold, original storytelling, Brown executive produced three films that premiered at the 2025 Tribeca Film Festival—Kerouac’s Road: The Beat of a Nation, Just Sing, and Birthright—and oversaw the film component for the Los Angeles Philharmonic’s 2025 Good News Mass—a multi-sensory, multimedia collaboration between composer Carlos Simon and acclaimed director Melina Matsoukas. 

Internationally recognized for her leadership and insight, Brown has served as an ANDY’s Global Juror, Creativepool’s Creative of the Year, President of the New York Film Festival Film Craft Jury, a repeat speaker at Ciclope, and President of the Direction Jury at D&AD. She previously made history as the first female president of Cannes’ Young Directors Award Jury. Deeply committed to inclusion, Brown founded “Double the Line,” an initiative supported by AICP’s Equity and Inclusion Committee, aimed at increasing opportunities for BIPOC talent in production and post-production. Brown, alongside Kerstin Emhoff, was also a finalist for Creativity’s Diversity & Inclusion Champions of the Year in 2021.

Timestamps:

• 0:03 Overcoming Life-Altering Challenges and Finding New Paths
• 7:08 Ali Brown's Egg Timer Method for Managing Emotions
• 11:12 The Power of Responsiveness in Professional Success
• 14:32 Balancing Work, Life, and Personal Restoration
• 17:47 Balancing Career Ambitions and Family Life
• 23:02 Staying Relevant Through Curiosity and Connection
• 25:21 AI's Impact on Filmmaking and Industry Concerns
• 29:03 The Impact of AI on Storytelling and Filmmaking
• 33:51 Embracing Old-School Habits in a Digital World
• 34:19 The Impact of AI on Filmmaking and Storytelling
• 37:47 AI's Struggle to Capture Authentic Human Imperfection
• 38:23 AI's Role in Modern Film and Video Production
• 39:36 Key Takeaways

Episode References:

The decision to hire someone based on who they are, rather than their past accomplishments, is a powerful approach that can redefine talent acquisition strategies. In this episode, Rei talks with Ali Brown, President and Executive Producer at Pretty Bird, to uncover the secrets behind spotting and nurturing new talent in the creative industry, and key strategies that have kept Pretty Bird at the forefront of film and video production. Follow along as she shares anecdotes and strategies that have been pivotal in sustaining Pretty Bird's influence and leadership in the competitive realm of film production.

Ali Brown brings expansive knowledge of industry production and distinct storytelling to her roles as President and Partner of award-winning production company PRETTYBIRD and Academy Award-nominated creative studio Ventureland. Under Brown’s leadership, PRETTYBIRD’s work and roster continue to be recognized on the global stage with top honors from Cannes Lions, One Show, Clio Awards, D&AD, and the AICP Awards, as well as being named Ad Age’s Production Company of the Year twice. Between 2024 and 2025, the company and its projects earned 182 distinctions across award wins, shortlists, and longlists, including an Emmy nomination for the award darling “Michael CeraVe” spot. In 2025, PRETTYBIRD was named Production Company of the Year at the Clio Awards and ranked No. 2 on Ad Age’s Production Company A-List, cementing its status as a powerhouse in the commercial arena. 

Brown co-founded Ventureland in 2020 alongside Oscar-winning producer John Battsek and PRETTYBIRD partners Kerstin Emhoff and Paul Hunter. Her creative vision continues to drive compelling scripted and unscripted storytelling, executive producing Netflix’s Emmy-winning Beckham, Academy Award-nominated Bobi Wine: The People’s President, Apple TV+’s Government Cheese starring David Oyelowo, and Hulu’s Daytime Emmy-winning docuseries Searching for Soul Food. She also executive-produced Netflix’s American Manhunt anthology, with its 2025 installments on O.J. Simpson and Osama bin Laden becoming global streaming hits. Further demonstrating her commitment to bold, original storytelling, Brown executive produced three films that premiered at the 2025 Tribeca Film Festival—Kerouac’s Road: The Beat of a Nation, Just Sing, and Birthright—and oversaw the film component for the Los Angeles Philharmonic’s 2025 Good News Mass—a multi-sensory, multimedia collaboration between composer Carlos Simon and acclaimed director Melina Matsoukas. 

Internationally recognized for her leadership and insight, Brown has served as an ANDY’s Global Juror, Creativepool’s Creative of the Year, President of the New York Film Festival Film Craft Jury, a repeat speaker at Ciclope, and President of the Direction Jury at D&AD. She previously made history as the first female president of Cannes’ Young Directors Award Jury. Deeply committed to inclusion, Brown founded “Double the Line,” an initiative supported by AICP’s Equity and Inclusion Committee, aimed at increasing opportunities for BIPOC talent in production and post-production. Brown, alongside Kerstin Emhoff, was also a finalist for Creativity’s Diversity & Inclusion Champions of the Year in 2021.

Timestamps:

• 0:03 Discovering the Secret to Developing Creative Talent
• 2:58 The Art of Service and Creativity in Production
• 9:12 Discovering and Nurturing Undiscovered Talent in the Creative Industry
• 15:38 The Impact of Artistic Upbringing on Career Choices
• 17:34 Ali Brown's Pivotal Career Moments and Creative Partnerships
• 21:58 Key Takeaways

Episode References:

Rei Inamoto shares his reflections on age and relevance, drawing from his personal experiences.

The Intersection is Rei’s free newsletter, exploring what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox.

Episode References:

Alternative career choices? Next travel destinations? Favorite food? We welcome back Oli Walsh for a fun round of lightning questions.

Invisible Dynamics helps the world’s most ambitious Brands accelerate growth through harnessing creativity, culture, and commerce to drive revenue and relevance. Changing times require a new kind of support, and their programs, products, and platforms uniquely deliver the tools needed for impactful brand transformation.

Episode References:

Making small changes in decision-making can lead to significant life impacts. In this episode, Rei welcomes back Oli Walsh, the visionary CEO of Invisible Dynamics, to discuss how Oli’s professional methodologies and personal habits contribute to his success. Oli emphasizes the importance of cultural curiosity and staying connected with emerging cultural trends for brand evolution. He highlights the value of collaboration with his culturally diverse team across different continents. Additionally, he introduces the concept of “non-binary decision-making” as an effective strategy for gaining a competitive edge both personally and in business.

Invisible Dynamics helps the world’s most ambitious Brands accelerate growth through harnessing creativity, culture, and commerce to drive revenue and relevance. Changing times require a new kind of support, and their programs, products, and platforms uniquely deliver the tools needed for impactful brand transformation.

Timestamps:

• 0:03 Cultural Curiosity and Daily Habits Fuel Creative Success
• 4:17 The Power of Networking and Building Relationships
• 8:39 Non Binary Decision Making for Health and Efficiency
• 13:48 Building Systems and Networks for Personal and Professional Growth
• 16:51 Key Takeaway

Episode References:

What does it mean for brands to participate in culture? In this episode, Rei sits down with Oli Walsh, the visionary CEO of Invisible Dynamics, to discuss cultural relevance in branding, and take us behind the scenes of the electrifying Gap campaign that became a global sensation. In defining cultural relevance, Rei and Oli discuss how brands can authentically integrate into the cultural fabric without becoming mere spectators. Discover how the campaign “Better in Denim,” starring the global girl group KATSEYE, catapulted Gap back into the cultural spotlight, generating over 400 million views.

Invisible Dynamics helps the world's most ambitious Brands accelerate growth through harnessing creativity, culture, and commerce to drive revenue and relevance. Changing times require a new kind of support, and their programs, products, and platforms uniquely deliver the tools needed for impactful brand transformation.

Timestamps:

• 0:03 Behind the Scenes of Gap's Viral Betting Denim Campaign
• 4:28 Cultural Relevance and Brand Participation in Modern Culture
• 13:59 Gap's Brand Transformation Through Strategic Leadership and Collaborations
• 29:52 Reviving Gap's Legacy Through Intentional Fashion Storytelling
• 37:42 The Impact of a Positive Message in Global Campaigns
• 43:50 Balancing Brand Identity with Humanistic and Competitive Enemies
• 53:25 Key Takeaways

Episode References:

Alternative career choices? Next travel destinations? Favorite food? We welcome back Haruka Aoki for a fun round of lightning questions.

Haruka Aoki is a queer Japanese poet-illustrator and hope bender. They write and illustrate a regular narrative art column in The New York Times. Their picture book about a square navigating a world of circles, "Fitting In," was published in 2022 by Sky Pony Press / Simon & Schuster. Haruka’s narrative artwork aims to inspire individuals with both wit and sincerity as their hand-drawn characters engage the world around them. Growing up often unsure of where “home” would be next, Haruka has befriended the abundant imagination found in nature and community, a constant starting point in their work. By foraging inspiration from ancestral and metaphysical realms to nurture their artistic practice, they hope to grow and provide an accessible space for collective healing. Haruka often feels deeply grateful to be an earthling.

Episode References:

From meditation to meal sharing, daily rituals and habits have the power to bring out the best in your talent. Rei welcomes back Haruka Aoki, a Japanese poet and illustrator, to discuss Haruka's unique creative processes, aspirations to expand into various mediums, and day-to-day specifics of how they make a living as an artist. Haruka’s artistic process combines writing and illustrating with deeper emotional connections and cultural expressions. Through detailed anecdotes and personal reflections, they share how a structured routine—consisting of activities like meditation, stretching, and maintaining a consistent work attire—fuels creativity and productivity.

Haruka Aoki is a queer Japanese poet-illustrator and hope bender. They write and illustrate a regular narrative art column in The New York Times. Their picture book about a square navigating a world of circles, "Fitting In," was published in 2022 by Sky Pony Press / Simon & Schuster. Haruka’s narrative artwork aims to inspire individuals with both wit and sincerity as their hand-drawn characters engage the world around them. Growing up often unsure of where “home” would be next, Haruka has befriended the abundant imagination found in nature and community, a constant starting point in their work. By foraging inspiration from ancestral and metaphysical realms to nurture their artistic practice, they hope to grow and provide an accessible space for collective healing. Haruka often feels deeply grateful to be an earthling.

Timestamps:

• 0:03 Haruka Aoki's Artistic Journey and Future Aspirations
• 8:08 The Joy of Sharing Life's Simple Pleasures Through Art
• 9:40 Creating Art Through Rituals and Structured Work Habits
• 14:23 Empowerment and Assurance in Career and Personal Growth
• 17:04 Habits and Rituals That Enhance Artistic Creativity
• 17:36 Key Takeaway

Episode References:

If you’re tired of conforming to "rules of society", it might be time to reconnect with your childhood dreams. Rei welcomes Haruka Aoki, a Japanese poet and illustrator, who made the bold transition from the corporate ladder to the vibrant world of art. Haruka details their journey from working as an art director in a healthcare company to becoming an acclaimed artist with works featured in publications like the New York Times and the Washington Post. The conversation highlights Haruka's tailored approach to pitching their unique, visually rich narrative stories, addressing cultural themes like AAPI heritage and the universal love of public libraries.

Haruka Aoki is a queer Japanese poet-illustrator and hope bender. They write and illustrate a regular narrative art column in The New York Times. Their picture book about a square navigating a world of circles, "Fitting In," was published in 2022 by Sky Pony Press / Simon & Schuster. Haruka’s narrative artwork aims to inspire individuals with both wit and sincerity as their hand-drawn characters engage the world around them. Growing up often unsure of where “home” would be next, Haruka has befriended the abundant imagination found in nature and community, a constant starting point in their work. By foraging inspiration from ancestral and metaphysical realms to nurture their artistic practice, they hope to grow and provide an accessible space for collective healing. Haruka often feels deeply grateful to be an earthling.

Timestamps:

• 0:03 Finding Your Place in the World Through Creativity
• 2:36 Haruka Aoki's Journey From Corporate Life to Artistic Freedom
• 7:14 Haruka Aoki's Journey From Corporate to Narrative Artist
• 14:43 An Ode to Public Libraries and Their Cultural Impact
• 17:28 Embracing Their Artistic Career
• 21:40 Rediscovering Inner Child Through Creative Freedom
• 26:30 Becoming a Full-Time Artist
• 27:58 Key Takeaway

Episode References:

Rei Inamoto dives into how brand purpose lost its plot and why it’s up to CEOs, not CMOs, to fix it.

The Intersection is Rei’s free newsletter, exploring what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox.

Episode References:

Alternative career choices? Next travel destinations? Favorite food? We welcome back BREAKFAST for a fun round of lightning questions.

Andrew Zolty, known professionally as BREAKFAST, is a data and kinetic artist whose work centers on transforming real-time data from the natural world into digitally controlled kinetic artworks that tell stories. From the waves crashing on the beaches of Normandy to solar activity on the sun’s surface, BREAKFAST’s pieces draw this data from the web and transform these fluctuations into mesmerizing, undulating sculptures, creating a profound connection between the viewer and distant places.

BREAKFAST's passion for art, electronics, and computers, which began in his childhood, has led him to merge these elements throughout his adult life. Developing skills in art, coding, interaction design, and mechanical and electrical engineering, he became fascinated by the vast streams of data constantly generated around us. This fascination drives his work, as he finds ways to translate data into physical experiences that tell stories of real-time events.

Over the past 15 years, BREAKFAST has grown his studio into an engineering powerhouse, allowing for the complete in-house production of his works. This capability pushes creativity and quality to their furthest limits, with ideas inspiring engineering and engineering enabling new artistic expressions.

Episode References:

If you can teach yourself to focus, you'll find more hours in the day. Rei welcomes Andrew Zolty, an acclaimed data and kinetic artist professional known as BREAKFAST, for a behind-the-scenes look at his creative process. They discuss BREAKFAST’s transition from commercial design to full-time artistry and how he’s built a business around kinetic sculptures using real-time data. BREAKFAST shares insights into marketing, client interactions, the challenges of large-scale installations, and candid advice on why focus matters in the creative industry.

Andrew Zolty, known professionally as BREAKFAST, is a data and kinetic artist whose work centers on transforming real-time data from the natural world into digitally controlled kinetic artworks that tell stories. From the waves crashing on the beaches of Normandy to solar activity on the sun’s surface, BREAKFAST’s pieces draw this data from the web and transform these fluctuations into mesmerizing, undulating sculptures, creating a profound connection between the viewer and distant places.

BREAKFAST's passion for art, electronics, and computers, which began in his childhood, has led him to merge these elements throughout his adult life. Developing skills in art, coding, interaction design, and mechanical and electrical engineering, he became fascinated by the vast streams of data constantly generated around us. This fascination drives his work, as he finds ways to translate data into physical experiences that tell stories of real-time events.

Over the past 15 years, BREAKFAST has grown his studio into an engineering powerhouse, allowing for the complete in-house production of his works. This capability pushes creativity and quality to their furthest limits, with ideas inspiring engineering and engineering enabling new artistic expressions.

Timestamps:

• 0:03 Pursuing a Creative Life at the Intersection of Art and Technology
• 2:21 The Art of Marketing and Identity in the Art World
• 7:39 Creating Wow Art Pieces with Real-Time Data and Storytelling
• 14:57 Navigating Artistic Collaborations and Maintaining Creative Ownership
• 17:04 Creating Kinetic Sculptures for Cruise Ships and Outdoor Spaces
• 23:39 The Power of Focus in Creative Pursuits

Episode References:

Using unique mediums can help differentiate an artist's work, giving it both distinctive appeal and commercial viability. Rei sits down with Andrew Zolty, an acclaimed data and kinetic artist widely recognized by his professional name, BREAKFAST. The episode delves into BREAFAST's career journey from being a commercial developer to a full-time kinetic artist. Known for integrating real-time data and engineering into his artworks, BREAKFAST shares invaluable insights into the trials, tribulations, and triumphs of forging a unique path in the art world.

Andrew Zolty, known professionally as BREAKFAST, is a data and kinetic artist whose work centers on transforming real-time data from the natural world into digitally controlled kinetic artworks that tell stories. From the waves crashing on the beaches of Normandy to solar activity on the sun’s surface, BREAKFAST’s pieces draw this data from the web and transform these fluctuations into mesmerizing, undulating sculptures, creating a profound connection between the viewer and distant places.

BREAKFAST's passion for art, electronics, and computers, which began in his childhood, has led him to merge these elements throughout his adult life. Developing skills in art, coding, interaction design, and mechanical and electrical engineering, he became fascinated by the vast streams of data constantly generated around us. This fascination drives his work, as he finds ways to translate data into physical experiences that tell stories of real-time events.

Over the past 15 years, BREAKFAST has grown his studio into an engineering powerhouse, allowing for the complete in-house production of his works. This capability pushes creativity and quality to their furthest limits, with ideas inspiring engineering and engineering enabling new artistic expressions.

Timestamps:

• 0:03 Creative Evolution: From Commercial Designer to Kinetic Artist
• 6:17 From Digital Concepts to Art: A Creative Evolution
• 11:43 Creating AI Experiences for Bikes and Blimps
• 16:05 Embracing Career Transitions Through Unique Skill Combinations
• 20:48 Balancing Artistry and Business in Creative Ventures
• 27:12 The Evolution of Kinetic Art and Creative Mediums

Episode References:

Alternative career choices? Next travel destinations? Favorite food? We welcome back Merlee Jayme for a fun round of lightning questions.

2025 ADFEST LOTUS LEGEND Merlee has dedicated her life to pushing creativity forward.

She is the Chairmom® and founder of The Misfits Camp, the first-ever safe space in the world to assess and upskill neurodivergent and deaf creative adults and bridge them to the creative industry.

And just this year, she founded Jayme Headquarters, a social enterprise creative agency that provides actual workplace experience for divergent creatives.

Before this, Merlee was an advertising veteran and a creative leader. She was Dentsu

McGarryBowen Global co-president and led Dentsu International APAC as Chief Creative Officer to greater heights by winning the Adfest Network of the Year 2020 and 2022, Spikes Network of the Year 2021, Cannes Lions Regional Network of the Year 2021, and AD STARS Network of the Year 2021.

Her work pushes Insights and innovation and inspires creative collaboration.

Having received major awards, including the Philippines’ only Cannes Lions Grand Prix, she was one of the eight women in the world’s top 100 Chief Creative Officers according to the 2019 Drum Global Ranking.

The first Filipino to be named Creative of the Year in Southeast Asia by Campaign Asia, she was also recognized with the 4As of the Philippines Lifetime Achievement Awardee in 2023, the Hall of Fame Award by the 4As Creative Guild, The New York Festivals Creative Achievement Award, and the CEO of the Year by the International Association of Business Communicators, the Asian Marketing Federation Woman Marketer of the Year 2019, and the Campaign Asia’s Women Leading Change Women’s Advancement Champion for her creative work for Diversity, Equity, and Inclusion in 2024.

Merlee is one of CNN’s Leading Women, the author/illustrator of four creative books, the mom of four creative women, and an inspiration for breaking the glass ceiling in this mad men’s world.

Episode References:

Neurodiversity isn’t a disability, but a different wiring of the brain. Distinguished creative leader Merlee Jayme joins Rei for another episode to explore the current state of neurodiversity in the creative sector, examining the complexities and untapped potential it brings to the workplace. In the conversation, Merlee recounts her pivotal moment in her life two years ago, sparked by observing her young nephew with autism, which led her to establish Misfits Camp—a training center for neurodiverse young adults in the Philippines.

2025 ADFEST LOTUS LEGEND Merlee has dedicated her life to pushing creativity forward.

She is the Chairmom® and founder of The Misfits Camp, the first-ever safe space in the world to assess and upskill neurodivergent and deaf creative adults and bridge them to the creative industry.

And just this year, she founded Jayme Headquarters, a social enterprise creative agency that provides actual workplace experience for divergent creatives.

Before this, Merlee was an advertising veteran and a creative leader. She was Dentsu

McGarryBowen Global co-president and led Dentsu International APAC as Chief Creative Officer to greater heights by winning the Adfest Network of the Year 2020 and 2022, Spikes Network of the Year 2021, Cannes Lions Regional Network of the Year 2021, and AD STARS Network of the Year 2021.

Her work pushes Insights and innovation and inspires creative collaboration.

Having received major awards, including the Philippines’ only Cannes Lions Grand Prix, she was one of the eight women in the world’s top 100 Chief Creative Officers according to the 2019 Drum Global Ranking.

The first Filipino to be named Creative of the Year in Southeast Asia by Campaign Asia, she was also recognized with the 4As of the Philippines Lifetime Achievement Awardee in 2023, the Hall of Fame Award by the 4As Creative Guild, The New York Festivals Creative Achievement Award, and the CEO of the Year by the International Association of Business Communicators, the Asian Marketing Federation Woman Marketer of the Year 2019, and the Campaign Asia’s Women Leading Change Women’s Advancement Champion for her creative work for Diversity, Equity, and Inclusion in 2024.

Merlee is one of CNN’s Leading Women, the author/illustrator of four creative books, the mom of four creative women, and an inspiration for breaking the glass ceiling in this mad men’s world.

Timestamps:

• 0:03 Empowering Neurodiverse Talent Through Creative Training
• 4:44 Exploring Neurodiversity and Its Unique Strengths
• 8:49 Discovering and Nurturing Neurodiverse Talents for Creative Careers
• 15:00 Building a Creative Ecosystem with Misfits Camp and Agency
• 18:18 Embracing Neurodiversity in the Creative Industry

Episode References:

What if the key to balancing work and life isn’t balancing at all? Rei speaks with Merlee Jayme, a distinguished creative leader from the Philippines, to explore the integration of work and life for success, a strategy honed by Merlee throughout her illustrious career in the creative industry. Her unique approach has not only made her a role model in her field but also provides valuable insights for anyone struggling with the perennial challenge of work-life balance.

Throughout the discussion, Merlee shares personal anecdotes and practical advice on how to seamlessly integrate professional ambitions with familial responsibilities. She reflects on the title she chose, “Chairmom,” which embodies her dedication to leading her agency and nurturing her family simultaneously.

2025 ADFEST LOTUS LEGEND Merlee has dedicated her life to pushing creativity forward.

She is the Chairmom® and founder of The Misfits Camp, the first-ever safe space in the world to assess and upskill neurodivergent and deaf creative adults and bridge them to the creative industry.

And just this year, she founded Jayme Headquarters, a social enterprise creative agency that provides actual workplace experience for divergent creatives.

Before this, Merlee was an advertising veteran and a creative leader. She was Dentsu

McGarryBowen Global co-president and led Dentsu International APAC as Chief Creative Officer to greater heights by winning the Adfest Network of the Year 2020 and 2022, Spikes Network of the Year 2021, Cannes Lions Regional Network of the Year 2021, and AD STARS Network of the Year 2021.

Her work pushes Insights and innovation and inspires creative collaboration.

Having received major awards, including the Philippines’ only Cannes Lions Grand Prix, she was one of the eight women in the world’s top 100 Chief Creative Officers according to the 2019 Drum Global Ranking.

The first Filipino to be named Creative of the Year in Southeast Asia by Campaign Asia, she was also recognized with the 4As of the Philippines Lifetime Achievement Awardee in 2023, the Hall of Fame Award by the 4As Creative Guild, The New York Festivals Creative Achievement Award, and the CEO of the Year by the International Association of Business Communicators, the Asian Marketing Federation Woman Marketer of the Year 2019, and the Campaign Asia’s Women Leading Change Women’s Advancement Champion for her creative work for Diversity, Equity, and Inclusion in 2024.

Merlee is one of CNN’s Leading Women, the author/illustrator of four creative books, the mom of four creative women, and an inspiration for breaking the glass ceiling in this mad men’s world.

Timestamps:

• 0:03 Balancing Work and Life Through the Chair Mom Leadership
• 4:54 Integrating Career Ambition and Motherhood Seamlessly
• 7:40 Balancing Professional Duties and Personal Life Seamlessly
• 9:26 Balancing Motherhood and a Creative Career in Advertising
• 11:11 Balancing Motherhood and Ambition in Leadership Roles
• 14:26 Balancing Career, Family, and Gender Roles in Marriage
• 17:33 A Calm Response to a Terrifying Carjacking Incident
• 20:37 Balancing Creativity, Respect, and Instinct in Marriage
• 23:42 Creative Solutions to Overcome Bullying and Boost Confidence
• 25:34 Balancing Family and Career in the Advertising World
• 29:24 Balancing Ambitions and Family Life for Women
• 31:25 Integrating Work and Life for Seamless Success

Episode References:

Alternative career choices? Next travel destinations? Favorite food? We welcome back Rishad Tobaccowala for a fun round of lightning questions.

Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators. 

Rishad is the author of “Restoring the Soul of Business: Staying Human in The Age of Data” which helps people think, feel, and see differently about how to grow their companies, their teams and themselves to remain relevant in transformational time and the upcoming “Re-Thinking Work”  to be published globally by HarperCollins in February 2025 which helps people thrive amidst the seismic changes that will occur at work due a combination of changing demographics, new mindsets, the rise of distributed work, and the spread of AI. 

Rishad Tobaccowala remains a Senior Advisor to the Publicis Groupe where he has spent his entire 37 career, most recently serving as the Chief Growth Officer and Chief Strategist of the 106,000 person firm.

Episode References:

Career relevance is a constant concern throughout anyone’s career, according to Rishad Tobaccowala, a visionary in creative business strategy and four-decade-long advisor to professionals and organizations. In this second episode, we discuss the common concerns that middle and senior managerial professionals encounter amidst continual change and technological advancements, such as AI. Rishad shares philosophies for career longevity and actionable tips for relevance, including dedicating an hour daily to learning, critically assessing opposing viewpoints, and focusing on creating rather than managing.

Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators. 

Rishad is the author of “Restoring the Soul of Business: Staying Human in The Age of Data” which helps people think, feel, and see differently about how to grow their companies, their teams and themselves to remain relevant in transformational time and the upcoming “Re-Thinking Work”  to be published globally by HarperCollins in February 2025 which helps people thrive amidst the seismic changes that will occur at work due a combination of changing demographics, new mindsets, the rise of distributed work, and the spread of AI. 

Rishad Tobaccowala remains a Senior Advisor to the Publicis Groupe where he has spent his entire 37 career, most recently serving as the Chief Growth Officer and Chief Strategist of the 106,000 person firm.

Timestamps:

• 0:00 Intro
• 4:42 The Importance of Allocating Time for Daily Learning
• 8:41 Rethinking Leadership: Learning, Opposing Views, and Creative Growth
• 13:00 Discipline as a Pathway to Freedom and Growth
• 15:24 Finding Joy and Growth in the Crevices of Life
• 22:17 Three Steps to Stay Relevant

Episode References:

The future of work isn't just about where we work, but how and why. Rei talks with Rishad Tobaccowala, a visionary in creative business strategy, to dissect the evolving landscape of work amid societal and technological upheavals. As the pandemic and AI innovations reshape global work dynamics, Rishad shares his unique insights on how both companies and leaders can adapt to these changes effectively. 

Throughout the discussion, Rishad highlights five critical shifts reshaping the workplace: societal, technological, market, office, and mindset shifts. With clear, actionable strategies, Rishad delves into the implications of these shifts.

Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators. 

Rishad is the author of “Restoring the Soul of Business: Staying Human in The Age of Data” which helps people think, feel, and see differently about how to grow their companies, their teams and themselves to remain relevant in transformational time and the upcoming “Re-Thinking Work”  to be published globally by HarperCollins in February 2025 which helps people thrive amidst the seismic changes that will occur at work due a combination of changing demographics, new mindsets, the rise of distributed work, and the spread of AI. 

Rishad Tobaccowala remains a Senior Advisor to the Publicis Groupe where he has spent his entire 37 career, most recently serving as the Chief Growth Officer and Chief Strategist of the 106,000 person firm.

Timestamps:

• 0:03 Exploring Seismic Changes in Work with Rishad Tobaccowala
• 4:04 The Future of Work: Societal Shifts and Technological Advances
• 8:04 Reinventing Work: The Rise of Small Companies and AI
• 12:24 The Rise of Fractionalized Employees in the Modern Workforce
• 13:54 The Rise of New Leadership and Workplace Dynamics
• 23:19 Five Shifts and Four Actions for Modern Business Success
• 24:36 Four Takeaways

Episode References:

In this second episode with VP of Creative at Liquid Death, Andy Pearson, we explore the critical role of humor, the importance of taking time off to gain fresh perspectives, and the benefits of committing fully to creative ideas. Andy shares insights into his approach to marketing and life, reflecting on past experiences such as selling high-priced cookies to fund a pivotal career moment, and discusses how his extreme ultramarathon running influences his creative mindset.

Andy is the VP of Creative at Liquid Death, one of the fastest growing non-alc beverage brands of all time. As part of Liquid Death's evil mission to make the world healthier and more sustainable, Andy helps oversee all the hilarious creative output from the brand, from its viral video content to social content to merch to experiential events to CRM and more. Prior, Andy spent 12+ years as an award-winning creative at agencies like CP+B, Deutsch LA, and Humanaut. He thinks marketing sucks and we should make entertainment instead.

Timestamps:

• 0:03 Rewriting Brand Marketing Rules with Humor and Innovation
• 1:35 The Balance of Risk and Humor in Liquid Death's Marketing
• 5:06 Respectful Marketing Through Creativity and Organic Content
• 8:04 Creative Students Fund Cannes Trip with $500 Cookies
• 10:44 A Year of Travel and Freelancing Sparks Career Transformation
• 13:21 The Mental and Physical Challenges of Ultramarathon Running
• 16:36 Balancing Extreme Work and Nature for Personal Growth
• 20:00 Three Takeaways

Episode References:

Liquid Death's approach to marketing? Don't just market – entertain. Rei talks with VP of Creative at Liquid Death, Andy Pearson, about how the unconventional brand uses humor, creative audacity, and bold characterization to elevate its marketing strategy. Andy discusses the origins of his relationship with the brand's CEO, his process of envisioning Liquid Death as a character rather than just a brand, and how this perspective drives their creative decisions. With a focus on engaging audiences through entertainment rather than traditional marketing, Andy reveals the power of small, impactful ideas that change perceptions and create deeper connections with consumers.

Andy is the VP of Creative at Liquid Death, one of the fastest growing non-alc beverage brands of all time. As part of Liquid Death's evil mission to make the world healthier and more sustainable, Andy helps oversee all the hilarious creative output from the brand, from its viral video content to social content to merch to experiential events to CRM and more. Prior, Andy spent 12+ years as an award-winning creative at agencies like CP+B, Deutsch LA, and Humanaut. He thinks marketing sucks and we should make entertainment instead.

Timestamps:

• 0:03 Liquid Death's Creative Evolution and Explosive Growth
• 4:29 Liquid Death's Journey from Skepticism to Market Success
• 9:01 Liquid Death's Unique Marketing Approach Through Character-Driven Strategy
• 12:24 The Creative Journey and Evolution of Liquid Death
• 18:05 The Power of Humor in Building Emotional Connections
• 19:16 Creative Marketing Strategies with Liquid Death's Andy Pearson

Episode References:

Alternative career choices? Next travel destinations? Favorite food? We welcome back David Charles Rodrigues for a fun round of lightning questions.

David loves to give brands and IP the soul and longevity they deserve. 

His work is part of the permanent collection of the Academy Museum - he is a Sundance alumni and TriBeCa Award-winning Brazilian-American filmmaker and creative director. In 2024, he World Premiered his latest feature S/he is Still Her/e at the TriBeCa Film Festival as well as the new Apple TV series Omnivore featuring NOMA Chef Rene Redzepi. Previously, he directed and produced the Netflix original series NEYMAR: The Perfect Chaos. Selected as one of the Top Ten documentaries of 2022, according to Esquire. It was one of the most watched docu-series globally on Netflix, making it to the Top Ten in over 50 countries. The series is Executive produced by Lebron James and Maverick Carter. 

In 2019, he wrote and directed Airbnb's first ever feature film Gay Chorus Deep South - winner of best doc at the 2019 TriBeCa Film Festival, a silver lion at Cannes and selected to Rotten Tomatoes list of the top 20 LGBTQ films of all time. The film was sold to MTV Documentary Films as its first Oscar contender and is available on Paramount plus. It has become part of the permanent collection of the Academy Museum. 

David has been a Creative Director/Writer in Advertising since 2001. He has worked at top creative agencies, directly with Fortune 500 brands and his work has been recognized by all the major festivals. 

His latest clients include Apple, Adidas global and Google Photos. Creative directing, concepting and writing Global campaign platforms, content and product launches. 

Episode References:

Pursuing dual career paths can be mutually beneficial and, at times, feed creativity. In this second episode with award-winning filmmaker David Charles Rodrigues, known for his work on Netflix's “Neymar: The Perfect Chaos,” we dive into how David’s dual roles in advertising and filmmaking feed into each other, the current creative industry landscape and the evolution of storytelling across different platforms. The conversation further delves into the role of advertising in the modern age and how the industry maintains its influence amidst a surge of user-generated content. David’s perspective offers a unique lens on why advertising continues to hold relevance and how creativity can inspire societal change.

Timestamps:

• 0:03 Staying Relevant in Creative Careers Amid Technological Shifts
• 2:31 Balancing Filmmaking and Advertising for Creative and Financial Fulfillment
• 5:30 The Cost of Being a True Artist and Parent
• 9:54 Finding Meaning and Community in Advertising and Entertainment
• 12:55 Exploring Film, Community Engagement, and Brand-Funded Advertising
• 14:32 The Power of Advertising and Product in Modern Culture
• 17:28 Bridging Entertainment and Advertising Through Original Branded Content
• 17:56 Balancing Filmmaking and Marketing in a Changing Industry
• 21:00 Three Takeaways

Episode References:

Could writing and storytelling be the key to self-discovery? Rei talks with award-winning filmmaker David Charles Rodrigues to hear how it was for him, and how it might inspire you too. This week’s episode dives into David’s dual career in filmmaking and advertising, highlighting his transition from a creative director at leading agencies to crafting compelling documentaries that resonate with global audiences. Throughout the conversation, David shares candid insights into his process of storytelling, emphasizing the magic of creativity and the emotional depth of his narratives.

Timestamps:

• 0:03 Balancing Dual Careers in Filmmaking and Advertising
• 5:23 Crafting Documentaries: From Dream Characters to Unexpected Stories
• 9:11 The Therapeutic Power of Storytelling and Writing
• 16:42 Creativity as the Human Expression of Magic
• 20:01 Three Takeaways

Episode References:

Alternative career choices? Next travel destinations? Favorite food? We welcome back Angela Onuoha for a fun round of lightning questions.

Angela is the most established and well-known trichologist and Cosmetic Chemist within the creator space. Her advocation for diversity has made her a true force for good within the beauty industry.

Angela isn’t just an influencer, she is an educator who is leading input into efficacious formulations and the importance of ingredients. She is working with the globe’s leading hair care brands, advising on product diversity and launching new innovations through her own channels. As a half Nigerian, half Dutch woman who has unfortunately experienced racism first-hand, Angela has been on a journey of self-acceptance, and is on a mission to empower and inspire others. 

If you’re interested in exploring how brands create cultural influence, join Rei and global brand executive Ana Andjelic on their new podcast “Hitmakers: How Brands Influence Culture”. Every two weeks, Ana and Rei talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.

Episode References:

The importance of personality and sharing well-researched knowledge outweighs the value of viral content. In this second part of Rei’s talk with trichologist and content creator Angela Onuoha, we hear about her daily routine, the strategic choices behind her content creation, and how she balances authenticity with platform algorithms. Angela breaks down her structured yet flexible schedule, emphasizing the importance of planning and adaptability in a fast-paced digital world. The conversation offers unique insights on maintaining authenticity, the challenges of content creation on platforms like Instagram and TikTok, and her aspirations for the future, using her expertise to demystify hair care science.

Angela is the most established and well-known trichologist and Cosmetic Chemist within the creator space. Her advocation for diversity has made her a true force for good within the beauty industry.

Angela isn’t just an influencer, she is an educator who is leading input into efficacious formulations and the importance of ingredients. She is working with the globe’s leading hair care brands, advising on product diversity and launching new innovations through her own channels. As a half Nigerian, half Dutch woman who has unfortunately experienced racism first-hand, Angela has been on a journey of self-acceptance, and is on a mission to empower and inspire others. 

If you’re interested in exploring how brands create cultural influence, join Rei and global brand executive Ana Andjelic on their new podcast “Hitmakers: How Brands Influence Culture”. Every two weeks, Ana and Rei talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.

Timestamps:

0:03 A Day in the Life of a Content Creator

3:52 Balancing Content Creation and Audience Engagement Across Platforms

8:21 Uniqueness in Simplifying Science and Personal Interaction

10:06 Balancing Content Quality and Algorithm Challenges in Content Creation

15:10 Angela Onuoha's Ambitions in Brand Collaboration and Offline Presence

16:51 The Importance of Truth Over Image in Social Media

Episode References:

Perfect jobs are not something you find, but something you create for yourself. Rei talks with Angela Onuoha, a pioneering trichologist and content creator from Amsterdam, to unpack her unique journey into the creator economy. Angela shares how her cultural background and personal experiences with hair care led her to a path she never anticipated—becoming an influential voice in the trichology community. The conversation delves into the evolution of the creator economy and its substantial impact on culture and business today.

Angela is the most established and well-known trichologist and Cosmetic Chemist within the creator space. Her advocation for diversity has made her a true force for good within the beauty industry.

Angela isn’t just an influencer, she is an educator who is leading input into efficacious formulations and the importance of ingredients. She is working with the globe’s leading hair care brands, advising on product diversity and launching new innovations through her own channels. As a half Nigerian, half Dutch woman who has unfortunately experienced racism first-hand, Angela has been on a journey of self-acceptance, and is on a mission to empower and inspire others. 

If you’re interested in exploring how brands create cultural influence, join Rei and global brand executive Ana Andjelic on their new podcast “Hitmakers: How Brands Influence Culture”. Every two weeks, the two co-hosts talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.

Timestamps:

• 0:03 Exploring Trichology and the Creator Economy with Angela Onuoha
• 1:55 Cultural Influences and Career Challenges in Angela's Journey
• 5:14 From Retail Management to Creative Exploration and Teaching
• 11:21 From Hair Tutorials to Trichology: A Journey of Discovery
• 19:01 Angela Onuoha's Journey to Becoming a Full-Time Content Creator
• 28:53 Angela Onuoha's Journey From Law Student to Trichologist Creator
• 32:43 Creating Your Perfect Job and Embracing Career Evolution
• 34:09 Announcing the Hitmakers: How Brands Influence Culture Podcast

Episode References:

Alternative career choices? Next travel destinations? Favorite food? We welcome back Kevin Bethune for a fun round of lightning questions.

Understanding yourself is key to tapping into emotional intelligence. Rei continues his dialogue with Kevin Bethune, renowned design executive and author, to hear about his experiences as a minority in corporate America and examine the oscillating focus on diversity and inclusion in corporate culture. This episode delves deep into Kevin's personal journey and highlights his strategies for overcoming the feeling of the "other." As a Black professional in fields like engineering, design, and consulting, Kevin shares candid stories about navigating bias and finding strength in his individuality. 

Curiosity and grit combine to become an unwavering conviction. Rei talks with Kevin Bethune, renowned design executive and author, to uncover how his unique career path has informed his approach to design thinking and innovation. Kevin shares his journey from an early career in engineering and business to discovering his passion for design—an unexpected yet coherent sequence that prepared him to help brands innovate meaningfully. The conversation explores how curiosity and resilience have driven Kevin’s professional transitions from engineering at Westinghouse to business planning at Nike, then to a creative transformation through an industrial design program. 

If you’re considering rebranding, don’t start with your logo, colors, or fonts. Look within. As read by AI.

The Intersection is Rei’s weekly newsletter, exploring what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox.

Episode References:

Alternative career choices? Next travel destinations? Favorite food? We welcome back Tim Allen for a fun round of lightning questions.

Tim Allen was named one of Fast Company's Most Creative People in Business for 2017. He leads the global Design & Research team at Instacart, centered on belonging and connection. His focus on fueling human potential is key to building products and cultures that inspire people to do their best work. Prior to Instacart, Tim led Airbnb’s global Design team, Microsoft's Experiences & Devices design practice and Amazon's Product Design Studio as Executive Creative Director leading the experience design for Alexa, FireTV, and Kindle products. Tim also shaped the vision for Experience Design at R/GA, whose Nike work established the future of connected experiences for brands. Through innovative work with Adobe, Red Hat, and IBM, Tim holds seven patents related to software design, ranging from chat interface modeling to mobile device synchronization.

Episode References:

How did Airbnb make a pandemic turnaround? Rei continues his conversation with Tim Allen, VP of Design at Instacart, to shed light on strategic design approaches that helped Airbnb adapt its business model amidst COVID-10 travel restrictions. Tim shares insights into collaborative problem-solving with Airbnb's CEO, Brian Chesky, demonstrating the significant role of design as a lifeline for the company's resilience. The discussion includes Airbnb's innovative strategies, such as offering accommodations to healthcare workers and enhancing the host onboarding process, underscoring the transformative power of design in business recovery and growth. The conversation also touches on his current role at Instacart, emphasizing how a creative mindset can harmonize with technical proficiency to drive impactful solutions.

Tim Allen was named one of Fast Company's Most Creative People in Business for 2017. He leads the global Design & Research team at Instacart, centered on belonging and connection. His focus on fueling human potential is key to building products and cultures that inspire people to do their best work. Prior to Instacart, Tim led Airbnb’s global Design team, Microsoft's Experiences & Devices design practice and Amazon's Product Design Studio as Executive Creative Director leading the experience design for Alexa, FireTV, and Kindle products. Tim also shaped the vision for Experience Design at R/GA, whose Nike work established the future of connected experiences for brands. Through innovative work with Adobe, Red Hat, and IBM, Tim holds seven patents related to software design, ranging from chat interface modeling to mobile device synchronization.

Timestamps:

• 0:03 Airbnb's Pandemic Turnaround Led by Design Thinking
• 3:31 Airbnb's Pandemic Pivot: Reinventing Hosting and Guest Experiences
• 7:32 The Flywheel of Compassion in Design
• 9:36 Design's Impact on Innovation and Cultural Shifts in Companies
• 16:44 Three Takeaways

Episode References:

Making things with your hands can shape and enhance digital design skills in unexpected ways. This week, Rei talks with Tim Allen, VP of Design at Instacart to trace Tim’s career journey from game design to leading roles at tech giants like Amazon, Microsoft, and Airbnb. They explore Tim's early influences, including his unique entry into design through airbrushing and graffiti, and discuss his strategies for success as a minority in tech. Key themes include resilience, the value of hands-on creativity, and the importance of looking ahead to embrace new opportunities.

Tim Allen was named one of Fast Company's Most Creative People in Business for 2017. He leads the global Design & Research team at Instacart, centered on belonging and connection. His focus on fueling human potential is key to building products and cultures that inspire people to do their best work. Prior to Instacart, Tim led Airbnb’s global Design team, Microsoft's Experiences & Devices design practice and Amazon's Product Design Studio as Executive Creative Director leading the experience design for Alexa, FireTV, and Kindle products. Tim also shaped the vision for Experience Design at R/GA, whose Nike work established the future of connected experiences for brands. Through innovative work with Adobe, Red Hat, and IBM, Tim holds seven patents related to software design, ranging from chat interface modeling to mobile device synchronization.

Timestamps:

• 0:03 Exploring Design's Role in Tech with Tim Allen
• 3:27 Pioneering Design Careers in Big Tech
• 4:43 From Game Design to Corporate Innovation at IBM
• 10:01 Design Leadership Across Tech Giants and Creative Agencies
• 11:32 From Graffiti to Design: Embracing Uniqueness in Art Education
• 16:41 Navigating Unknown Territories and Embracing Creative Problem Solving
• 21:18 Three Takeaways

Episode References:

Rei answers questions about midlife career transitions from guest Gavin Lum, a marketer with around 20 years of experience based in Singapore. This AMA segment explores finding purpose, the delicate balance between staying relevant and being true to oneself, and navigating midlife crises.

Gavin Lum comes on our show as he makes his transition to figure out how he can apply his passion and experience for sports to start a new chapter.

Episode References:

In addition to the in-depth conversations with each guest on our show, we have a lightning round segment where we ask each guest to respond on the spot without seeing the questions in advance. This week, we welcome back renowned designer Stefan Sagmeister to hear his alternative career choices, next travel destinations, favorite food, and much more.

Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.

Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.

His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show' attracted way over half a million visitors worldwide and became the most visited graphic design show in history. 

A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.

Episode References:

Copying is a great way to study what makes an impactful website, poster, or even a social media post, according to Stefan Sagmeister.

Rei welcomes back graphic designer Stefan Sagmeister to explore the importance of beauty in form and design. Reflecting on his career, Stefan shares how his collaboration with Jessica Walsh transformed his perception of design aesthetics, the impact of Apple's design philosophy, and his innovative sabbatical approach and its role in maintaining his creative passion. With insights on embracing change, valuing aesthetics, and intentionally designing one's life, this episode offers profound wisdom for aspiring designers and creative professionals.

Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.

Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.

His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show' attracted way over half a million visitors worldwide and became the most visited graphic design show in history. 

A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.

Timestamps:

• 0:03 The Evolution of Aesthetic Importance in Design
• 4:25 Apple's Unwavering Commitment to Design and Aesthetics
• 9:03 Stefan Sagmeister on Long-Term Projects and Creative Sabbaticals
• 16:54 The Importance of Form and Copying in Design Learning
• 20:20 The Dual Nature of Online Interactions and Empathy
• 22:57 Stefan Sagmeister on Design, Beauty, and Evolving Perspectives
• 25:12 Three Takeaways

Episode References:

How does long-term thinking influence creativity?

Rei sits down with renowned designer Stefan Sagmeister to explore how the interpretation of data through art can shift public consciousness towards optimism. The episode places particular emphasis on Stephan’s exhibition “Now is Better,” which centers around the idea of long-term thinking of humanity’s progression. The conversation dives into Stephan’s underlying philosophies throughout his design process, belief in “low-function design”, and thoughts on balancing beauty and functionality.

Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.

Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.

His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show' attracted way over half a million visitors worldwide and became the most visited graphic design show in history. 

A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.

Timestamps:

• 0:03 Exploring Long-Term Thinking in Design and Art
• 5:10 The Long-Term Perspective on Global Democracy and Progress
• 8:40 Transforming Antique Art with Modern Data Representations
• 15:56 The Intersection of Art, Design, and Commercial Viability
• 19:43 Exploring Communication Design Beyond Commercial Boundaries
• 20:48 The Intersection of Design and Art in Austrian Culture
• 22:16 Blurring the Lines Between Design and Art
• 26:11 The Allure of Low Functioning Design in Modern Life
• 30:41 The Joy of Low Functionality in Everyday Activities
• 34:43 The Sliding Scale Between Art and Design
• 36:20 The Interplay of Beauty, Function, and Form in Design
• 41:29 The Intersection of Design, Art, and Functionality
• 46:11 Three Takeaways

Episode References:

Why a point of view (POV) will be more important than AI. Written and read by Rei Inamoto himself.

The Intersection is Rei’s weekly newsletter, exploring what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox.

Episode References:

In addition to the in-depth conversations with each guest on our show, we have a lightning round segment where we ask each guest to respond on the spot without seeing the questions in advance. This week, we welcome back Julie Channing, a seasoned marketing leader with an impressive portfolio spanning Levi’s, Google Nest, and Allbirds, to hear her alternative career choices, next travel destinations, favorite food, and much more.

A brand builder at heart with a digital backbone, Julie Channing has spent nearly 25 years building and nurturing beloved world-class brands and marketing teams. She spent the first half of her career on the agency side, predominantly working at AKQA where she led client relationships with Gap Inc., McDonald’s and Palm Pilot. Her brand-side experience spans legacy businesses to early stage start-ups across a breadth of industries, including Levi’s, Google Nest and Allbirds – where she was the first hire and responsible for building the brand and marketing organization from the ground up. Today, Julie has her own marketing consultancy and advisory practice, working with consumer-led, purpose-motivated brands looking to scale their business and elevate their team.

Episode References:

What skills are the most important for marketing in today’s environment and beyond?

In this week’s episode, we welcome back Julie Channing, a seasoned marketing leader with an impressive portfolio spanning Levi’s, Google Nest, and Allbirds, to explore the essential skills required for today’s marketers. Key topics include the importance of curiosity, balancing art and science, and the necessity of collaboration in marketing. Julie highlights the ever-evolving landscape of marketing and how staying curious can make a significant impact. She also stresses the importance of combining storytelling with data for effective marketing and leveraging teamwork to achieve collective goals.

A brand builder at heart with a digital backbone, Julie Channing has spent nearly 25 years building and nurturing beloved world-class brands and marketing teams. She spent the first half of her career on the agency side, predominantly working at AKQA where she led client relationships with Gap Inc., McDonald’s and Palm Pilot. Her brand-side experience spans legacy businesses to early stage start-ups across a breadth of industries, including Levi’s, Google Nest and Allbirds – where she was the first hire and responsible for building the brand and marketing organization from the ground up. Today, Julie has her own marketing consultancy and advisory practice, working with consumer-led, purpose-motivated brands looking to scale their business and elevate their team.

Timestamps:

• 0:03 Essential Skills for Modern Marketers: Curiosity, Balance, Collaboration
• 5:31 The Lost Ring: A Revolutionary Marketing Campaign for McDonald's
• 11:55 Resilience, Teamwork, and Mindfulness in Professional and Personal Life
• 16:52 Navigating Career Changes and Personal Fulfillment
• 21:25 Julie Channing's Career Insights and Soccer Skills

Episode References:

Brand-building at Allbirds began with a clear purpose: “to reverse climate change through better business.”

In this week’s episode, we welcome Julie Channing, former CMO and Global VP of Marketing at Allbirds, to explore the fundamental principles behind Allbirds’ exceptional branding success since its launch in 2016. Julie recounts her early days at Allbirds, from joining as the first full-time employee to helping the brand craft a compelling narrative and marking its territory in a competitive landscape dominated by giants like Nike and Adidas. The conversation covers crucial steps in building a brand, including establishing a clear purpose, engaging PR and social media strategies, and staying true to the brand’s core values.

A brand builder at heart with a digital backbone, Julie Channing has spent nearly 25 years building and nurturing beloved world-class brands and marketing teams. She spent the first half of her career on the agency side, predominantly working at AKQA where she led client relationships with Gap Inc., McDonald’s and Palm Pilot. Her brand-side experience spans legacy businesses to early stage start-ups across a breadth of industries, including Levi’s, Google Nest and Allbirds – where she was the first hire and responsible for building the brand and marketing organization from the ground up. Today, Julie has her own marketing consultancy and advisory practice, working with consumer-led, purpose-motivated brands looking to scale their business and elevate their team.

Timestamps:

• 0:03 Julie Channing's Journey from AKQA to Marketing Leadership
• 3:54 Building Allbirds from Scratch: A Leap of Faith
• 12:56 Allbirds' Mission to Reverse Climate Change Through Better Business
• 17:47 Crafting a Powerful Brand Story for Allbirds
• 22:30 Making Better Things in a Better Way
• 26:26 Early Wins and Strategic Breakthroughs for Allbirds’ Brand
• 30:40 Embracing Authenticity and Experimentation in Social Media Marketing
• 36:51 Consumer Feedback Drives Allbirds' Gender-Neutral Color Strategy
• 38:51 The Importance of Authenticity and Purpose in Brand Communication
• 43:05 Building Brand Loyalty Through Local Community Engagement
• 51:29 City Collaborations and a Major Partnership with Shake Shack
• 53:24 Creative Collaboration Between Shoe and Burger Brands
• 55:19 Building Brands with Purpose and Navigating Social Media Evolution
• 59:41 Building World-Class Brands Through Purpose, Edutainment, and Common Enemies

Episode References:

Rei answers questions from Alice Kumagami, a graphic designer who recently relocated from London to Tokyo. This AMA segment dives into the challenges and rewards of navigating different cultural and working environments while touching on identity crises, how Alice’s Japanese background influences her design approach, and how she’s adapting to corporate Japan.

Alice Kumagami has taken the chance to relocate to Japan to build her career and comes on our show with questions as a graphic designer at On.

Episode References:

Why design apps like Canva don’t make us better designers, as read by AI.

The Intersection is Rei’s weekly newsletter, exploring what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox.

Episode References:

Ever struggled to help your clients change? A North Star is crucial for guiding client companies, but it’s meaningless without the underlying trust and supported by tangible practices.

For this week’s episode, we welcome back Ana Andjelic, the acclaimed brand executive and author of the popular newsletter “The Sociology of Business.” With extensive experience in transforming and growing brands, Ana offers insights on what it takes to drive meaningful change within established companies and underscores the importance of “dumbly believing” in the possibility of transformation to initiate significant changes. Rei also complements her insights with examples of I&CO’s relationships with clientele leadership.

Reviving brands requires understanding their origin stories, injecting fresh imagination, and “an orchestrated push”, according to Ana Andjelic.

On this week’s episode, we welcome the acclaimed brand executive Ana Andjelic. As the former global chief brand officer of iconic fashion brands such as Banana Republic and Esprit, Ana shares powerful strategies for reviving brands and emphasizes the importance of aligning product propositions with overarching brand concepts. The discussion also delves into the divide between brand and performance marketing and the influence of technology on perception.

How do smaller AI companies stand against giant corporations with more significant resources?

On this week’s episode, we welcome back Sho Rust, the Founder & CEO of SHO.AI, to discuss the future of AI-based services in an increasingly competitive industry, the intricacies of scaling a business, and how AI can enhance the work of professionals.  

Sho Rust, an entrepreneur with a deep commitment to AI and design in brand content generation, has a rich professional background marked by significant contributions to the industry. His career includes roles at the United Nations, B-Reel, co-founding RAREFORM, and impactful work for brands like Disney, Google, and Nike. At the Boston Consulting Group's Digital Ventures Division, he excelled as a Lead Brand Technical Designer, skillfully blending AI with design. 

In 2018, he launched SHO.AI, a Generative AI platform that predates ChatGPT. This platform has been embraced by universities, global agencies, and Fortune 100 brands, revolutionizing their creative processes. Additionally, Sho dedicates his Saturday mornings to teaching at the same college he graduated from, sharing his knowledge and passion for AI and design. 

Timestamps:

• 0:04 Exploring AI's Impact on Creativity and Content Creation
• 1:25 Balancing Startup Growth, Culture, and Leadership Challenges
• 6:03 Innovating Brand Management with AI-Driven Design
• 8:51 Challenges and Successes in AI-Augmented Branding
• 12:23 Empowering Humans With AI: The Superpower Synergy
• 13:23 Harnessing AI Tools Requires Skill and Patience
• 14:43 ChatGPT's Impact on Perception and Business Practices
• 17:55 AI Platform Scrutiny and Competitive Pressures Intensify
• 20:26 Tech Giants and Nations Invade the AI Island
• 21:19 Agility and Innovation in AI Product Development
• 24:23 Lightning Questions
• 28:00 Three Takeaways

Episode References:

Opportunities are everywhere. It’s just a matter of recognizing them and bringing those ideas to life.

On this week’s episode, we welcome Sho Rust, the Founder & CEO of SHO.AI, to hear about his journey from studying design to starting his own AI platform for content creation. Sharing Sho’s challenges in building his own company, the discussion highlights the importance of passion, execution, and recognizing opportunities for success.

Sho Rust, an entrepreneur with a deep commitment to AI and design in brand content generation, has a rich professional background marked by significant contributions to the industry. His career includes roles at the United Nations, B-Reel, co-founding RAREFORM, and impactful work for brands like Disney, Google, and Nike. At the Boston Consulting Group's Digital Ventures Division, he excelled as a Lead Brand Technical Designer, skillfully blending AI with design. 

In 2018, he launched SHO.AI, a Generative AI platform that predates ChatGPT. This platform has been embraced by universities, global agencies, and Fortune 100 brands, revolutionizing their creative processes. Additionally, Sho dedicates his Saturday mornings to teaching at the same college he graduated from, sharing his knowledge and passion for AI and design. 

Timestamps:

0:04 Exploring AI's Impact on Content Creation with Sho Rust

1:24 Bridging Design, Technology, and Entrepreneurship

3:20 From Art to AI: A Designer's Evolution

6:52 From AI Projects to Disruptive Startups at BCG

9:51 Rapid Growth and Japanese Expansion

10:33 Scaling Design Systems With AI Across Global Brands

14:11 Early Experiments with Language Models Transforming Brand Management

15:31 From Cushy Jobs to Grandma's Basement Startup

18:13 Startup Challenges and the Importance of Simplification

20:21 Rapid Growth and Strategic Focus in Tech Startups

24:58 Three Takeaways

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