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After enjoying impressive year-over-year audience growth on Spotify, the “Ghost Huns” took the next step. They joined the Spotify Partner Program this year when it launched and, one month in, experienced yet another audience lift plus a 20% revenue increase on Spotify.
Here’s their recipe for turning spooky stories into income.
In the first month after joining the Spotify Partner program (March to April 2025)
Step 1: Try turning your cameras on. A comedy show like “Ghost Huns” lives and dies on visuals, with Hannah pointing out how much she relies on “expressions and pauses in the right places. We can give each other a look, and I'll just burst out laughing." Split-second exchanges like that are invisible in audio-only. Plus, it'll give you plenty of content for social media. Each episode you film can become ten social media clips that drive discovery back to your show.
Step 2: Join the Spotify Partner Program. Shortly after the Huns enrolled in the Spotify Partner Program, they saw a 20% increase in their monthly Spotify revenue. Along with income, the Spotify Partner Program enables Spotify Premium subscribers to watch your episodes without ads inserted by Spotify (in select markets) — which means the duo has seen an increase in the number of fans who stick around for the whole runtime. Suzie has “definitely noticed a difference” with “people staying for longer, listening to the episode more. They're in it for the whole run, which is great.” You can learn more about Spotify Partner Program eligibility here.
Step 3: Don’t be afraid to respond to your audience. Spotify's Comments feature is free market research for the Huns. "People will say exactly what they like and don't like," Suzy explains. "It's been really useful because people will steer the show, say 'more of this' or 'less of that', and we'll listen to them."
4. Find a new audience on Spotify. Most creators worry that adding a new platform will hurt their existing channels. The Ghost Huns found that the opposite is true: they're finding brand new audiences on Spotify while their other platforms continue growing independently. "The new listeners we're getting on Spotify aren't detracting from listeners on YouTube or TikTok," Suzy explains. "It all feeds into one another." The experience on Spotify is so good that they now drive their social media traffic there as their preferred destination. "Spotify is our base, and that just helps grow all the other places where we have a platform."
Who knew ghost stories could make for hilarious content? Just ask the creators behind “Ghost Huns,” who turned their love for all things eerie into a laugh-out-loud funny show.
Comedians Suzie Preece and Hannah Byczkowski started with nothing but a couch, a camera, and one golden rule: if it doesn't make them crack up, it doesn't make the cut. The duo has leaned into their spooky-chaotic chemistry since day one and never looked back.
Fast-forward to 2025, and Suzie and Hannah were riding high with a 300% year-over-year increase in audience. That momentum carried over when the “Ghost Huns” joined the Spotify Partner Program: between March and April, they’ve seen a 20% boost in revenue and a 40% surge of new listeners who can't get enough of their genre-bending mayhem.
We sat down with the pair back in May to hear more about their journey with Spotify. Here’s what we learned.
Spotify helped the Huns unlock something nearly as valuable as revenue: deeper connections with their fans, whom they affectionately dub “Huns in the Wild.”
“Our relationship with listeners on Spotify is a lot more effective,” says Hannah, something she credits in part to the Comments feature. “Because they can comment, we can respond back, and everybody feels like they can say whatever they want. I'll welcome anything, be it negative, be it positive, but they're usually great.”
People will say exactly what they like and don't like. It's been really useful to have that part of it because people will steer the show, say more of this or less of that, and we'll listen to them.
“People will say exactly what they like and don't like,” adds Suzie. “It's been really useful to have that part of it because people will steer the show, say ‘more of this’ or ‘less of that’, and we'll listen to them.”
High engagement on Spotify has a ripple effect across platforms. As Suzie explains, “the new listeners that we're getting on Spotify are growing, and that isn't detracting from the listeners that we're finding on YouTube or from TikTok. It all feeds into one another. Spotify is our base, and that just helps grow all the other places where we have a platform.”
With more ways to engage, more tools to understand their fans, and more data to guide creative decisions, Suzie and Hannah are staying close to the community that helped make the show what it is today.
The new listeners that we're getting on Spotify are growing, and that isn't detracting from the listeners that we're finding on YouTube or from TikTok. It all feeds into one another. Spotify is our base, and that just helps grow all the other places where we have a platform.
“Ghost Huns” was a video-first show from day one. According to Suzie, filming the podcast was “a no-brainer,” as the duo believes comedy and video go hand in hand.
Without video, fans would miss the “Ghost Huns” experience in its full glory. The show is loaded with physicality: flinging set pieces, picking tarot cards, and, of course, the occasional Ouija board. “It’s one of those shows that’s more immersive than just speaking,” Suzie says. “It adds depth. And if a ghost appears, well, you’re not going to hear it, are you? You want to see it.”
Ghosts or no ghosts, there’s no denying video does more than enhance the main episode. It also fuels the content that drives discovery. Clips from “Ghost Huns” routinely perform well on social and help bring new fans into the fold. As Hannah explains, “you need all that video content for social media, for advertising, for showing off what your show’s about. That’s just as important as the actual show.”
You need all that video content for social media, for advertising, for showing off what your show’s about. That’s just as important as the actual show.
If you’re a creator starting today, both Huns agree that you shouldn’t wait to add video. “Invest a tiny bit more to have a camera there,” Suzie says. “It’s so worth it.”
Hannah and Suzie’s journey proves you don’t need a big team or studio backing to build something impactful, especially with Spotify in your corner.
Of course, results like theirs aren't guaranteed, and every creator's experience with the Program will be different. But you still have the creative force, and we have the monetization and engagement tools to help you reach new heights.
Get started with video on Spotify.