Business in the Front

What marketing strategy grows a client's revenue by 140%? In Episode 4 of Business in the Front, Maddie Mackey and Lizz Pedraza share exactly how they took a client from $25K months to $60K months, and the data, testing, and hard conversations it took to get there.

Maddie is the founder and CEO of Media On The Rise, a full-service content creation and social media marketing agency. Lizz is the agency's social media account manager and resident marketing guru, the strategist behind the day-to-day work that drives client results. Together, they explain how two years of data, consistent testing, and honest communication more than doubled their client's monthly revenue.

Maddie also talk about what it looks like to lead a marketing agency while raising a family.

In this episode, you'll learn:

• The marketing strategy that grew our client's revenue by 140%
• How two years of data and analytics shaped the results
• Why testing and client experimentation lead to real growth
• How thinking like your customer leads to better business decisions
• How to turn client complaints into compliments
• How to handle difficult conversations and critical feedback with integrity
• Why excellence pays off, even when clients push back
• How to use AI to build and scale a marketing agency
• Motherhood and business: empathy, respect, and why it's a two-way street
• Why your 30s can be better than your 20s, from heartbreak to business success
• Why appreciation is the secret to team motivation
• Why silence and rest matter for your nervous system as a business owner

Who this episode is for:
Business owners ready to see what the right marketing strategy can do for their revenue, and agency owners, entrepreneurs, and women in business who want to deliver real results for their clients.

This week on Business in the Front, we're unpacking dating apps, entrepreneurship, and the female founders rewriting the rules of business. Topics include: women outperforming men financially (the Poppi story with co-founder Allison Ellsworth), building empires instead of just families, dating dealbreakers around jail time and financial disasters, breaking norms to find healthy love beyond the white picket fence, and the wild world of dating app scams and DMs-turned-social-media-manager offers. We also get into Cardi B and Whipshots, questionable latte orders, and a first date prank gone hilariously wrong.

If you like a business podcast that talks about more than just business — dating, pop culture, women-owned businesses, and the side conversations that somehow connect back to entrepreneurship — you'll fit right in.

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This podcast was created by myself, Maddie and Lizz, because we're all about keeping it real, and we wanted to find our community of people who show up as authentically as we do!

Join us for the highs and lows of life... Obviously, business in the front, but whatever happens in the back... we're going to be talking about here.

Life is dynamic, and we are human beings experiencing all of this without a master strategic plan given to us! Come along for the ride, share your story with us, engage on social media, and be a part of the Business in the Front community, where your authenticity and vulnerability are celebrated!