Behind the Screens

With three newcomers, an encore, and holdovers, there's a lot to cover this week in the box office. Lauren and Matthew tackle Heart of the Beast, Primetime, and the especially interesting audience breakdown of Forgotten Island, as well as how Avengers: Endgame Encore is setting the scene for Doomsday later in the year.

Meanwhile, upcoming titles Digger and Verity look to provide an even wider audience appeal across the box office this weekend; join us Behind the Screens to see how the pre-sales tracking and audiences are shaping up.

Topics and times:

• Fall Summit - 0:51

• Box office weekend overview - 1:23

• Heart of the Beast audience analysis - 3:38

• Heart of the Beast critical and audience sentiment - 6:45

• Primetime box office and audience analysis - 7:52

• Robert Pattinson's popularity and performances in 2026 - 11:00

• Forgotten Island box office opening - 12:11

• Forgotten Island's audience surprises - 13:21

• How Forgotten Island could find longevity from word of mouth - 16:19

• Avengers: Endgame Encore's box office results - 17:03

• Digger pre-sales tracking and audience - 19:01

• IMAX's widening genre appeal - 21:59

• Verity pre-sales tracking and audience - 23:40

• Next week - 26:32

Resident Evil hit a franchise-best opening both at the box office and in its reception. Lauren Greene joins us for this week's episode to take an in-depth look through the box office, audience analysis, and critical reception for the video game adaptation's opening weekend.

We also take a look at the week to come, tackling pre-sales tracking and audiences for Forgotten Island, Heart of the Beast, and Primetime. Join us Behind the Screens to find out which looks like it will come out on top.

Topics and times:

• A24 box office performance - 0:59

• Resident Evil domestic box office results - 3:03

• Resident Evil international box office - 4:28

• Resident Evil in-depth audience analysis - 6:32

• Resident Evil critical and audience reception - 10:11

• Forgotten Island pre-sales tracking and audience - 10:41

• Heart of the Beast pre-sales opening weekend tracking - 15:01

• Heart of the Beast pre-sales audience - 16:02

• Primetime pre-sales tracking - 19:13

• Next week - 21:34

Practical Magic 2 knocked Spider-Man off the number 1 spot at the domestic box office this week. With a divide between the audience and critical reception, can it reach the cult classic status of the original? Our hosts dive into the box office and audience analysis for the new release, as well as pre-sales comparisons and tracking for the upcoming Resident Evil.

Topics and times:

• New Odyssey and Spider-Man records as fall begins - 0:21

• September slate comparisons - 1:04

• Weekend box office results - 2:36

• Runner and Angel Studios - 3:54

• Practical Magic 2 audience analysis - 6:19

• Practical Magic 2 reviewers vs audience reception - 9:32

• Resident Evil pre-sales comparisons and tracking - 10:23

• Resident Evil pre-sales audiences - 11:22

• Next week - 14:25

The Summer Box Office hit a new record total! Join our hosts as they reveal the details, comparisons, and milestones for the year-to-date, cover new release By Any Means, and take a Behind the Screens look into the pre-sales audience and tracking for Practical Magic 2.

Topics and times:

• 2026's Summer Box Office record - 0:45

• Year-to-date comparison of box office performance - 2:42

• Labour day weekend box office breakdown - 3:45

• By Any Means box office overview - 4:43

• By Any Means audience and reception - 5:26

• Matthew's Practical Magic 2 impressions - 7:03

• Practical Magic 2 pre-sales audience and box office tracking - 8:11

• Next week - 11:47

The August totals have set a new bar for the box office. Join us as our hosts dive into the box office month and year-to-date comparisons to see how 2026 is tracking, along with insights into the audiences of new releases Coyote vs ACME and The Dog Stars here on Behind the Screens.

Topics and times:

• Days of Thunder sequel - 0:24

• August box office roundup - 1:47

• Year-to-date box office comparison and tracking - 2:52

• Coyote vs ACME weekend box office - 3:22

• Coyote vs ACME audience analysis - 4:58

• The Dog Stars box office and audience - 8:20

• The Dog Stars critical and audience reception - 10:45

• By Any Means and Onslaught pre-sales - 11:40

• Next week - 13:15

As the box office is heading towards record-setting August totals, Matthew and Simon take us through this week's new releases: Insidious: Out of the Further, and Mutiny, as well as pre-sales for Coyote vs ACME. Join us Behind the Screens for all the insights.

Topics and times:

• Year-to-date box office tracking - 0:15

• Weekend box office update - 1:16

• Insidious: Out of the Further box office breakdown - 2:32

• Insidious: Out of the Further audience analysis - 3:22

• Mutiny box office results - 6:23

• Mutiny audience analysis - 6:57

• Mutiny streaming error - 8:34

• The Dog Stars and Coyote vs ACME pre-sales tracking - 9:24

• Coyote vs ACME pre-sales audience - 11:29

• Next week - 13:13

Two dinosaur-related releases hit the big screen this weekend to two distinct audiences. Matthew and Simon take us through all the box office and audience insights for The End of Oak Street and Paw Patrol: The Dino Movie, as well as upcoming titles this week on Behind the Screens.

Topics and times:

• Year-to-date box office breakdown - 0:45

• Weekend box office highlights and milestones - 1:24

• Full box office results - 3:11

• The End of Oak Street audience analysis - 4:19

• Marketing and word of mouth impact on The End of Oak Street - 7:35

• Paw Patrol: The Dino Movie box office and audience analysis - 8:54

• Upcoming titles for next week - 11:42

• Next week - 15:07

Spider-Man: Brand New Day and The Odyssey continue to make waves at the box office, as Simon and Lauren join us this week to tackle all the records and milestones the blockbusters hit this past week. Join us for a Behind the Screens look at new release One Night Only, and upcoming tracking for Paw Patrol: The Dino Movie and The End of Oak Street.

Topics and times:

• The Odyssey crossed $1B at the box office - 0:54
• Spider-Man: Brand New Day second weekend box office results - 1:55
• Spider-Man: Brand New Day audience evolution - 2:54
• One Night Only box office and audience analysis - 5:31
• Paw Patrol: The Dino Movie pre-sales tracking and audience - 8:07
• The End of Oak Street pre-sales tracking and audience - 9:35
• Next week - 11:06

The biggest domestic 3-day weekend of all time. Spider-Man: Brand New Day has broken records in the domestic box office alongside The Odyssey's continued success, so join us Behind the Screens to uncover who made this weekend the biggest 3-day at the domestic box office in history, along with previews for One Night Only.

Topics and times:

• Spider-Man: Brand New Day's impact on traffic - 1:14
• Box office weekend breakdown and year-to-date numbers - 2:15
• Spider-Man: Brand New Day box office and records - 3:00
• Spider-Man: Brand New Day audience analysis - 4:59
• Spider-Man and Odyssey approaching $1b each - 10:32
• One Night Only pre-sales audience - 12:00
• Tony - 15:46
• Next week - 16:25

With The Odyssey still going strong through its second week, we're taking a special week-by-week comparison look at the audience to see how the movie is evolving, and what marketing opportunities there are to push it further. Our hosts also take a look at the pre-sales forecasting and audience comparisons for Spider-Man: Brand New Day.

Topics and times:

• The Odyssey week two box office breakdown - 0:44
• The Odyssey audience: opening vs week 2 comparison - 3:33
• IMAX and premium screen hold for The Odyssey - 5:31
• Marketing opportunities for The Odyssey - 7:16
• Pre-sales forecast for Spider-Man: Brand New Day - 8:30
• Spider-Man: Brand New Day pre-sales audience comparisons - 11:24
• Next week - 15:06

The Odyssey has arrived, and our hosts are breaking down every last detail, from the box office results around the world, to repeat visitation within the opening weekend, how IMAX screens compared to others, and more. Join us Behind the Screens for all things The Odyssey.

Topics and times:

• Dunesday - 0:59
• The Odyssey box office overview - 1:36
• The Odyssey in-depth audience analysis - 4:22
• The Odyssey repeat visitation trends - 6:50
• The Odyssey marketing opportunities, IMAX, and holdover potential - 8:50
• Next week - 10:50

One title has our hosts more excited than usual! With The Odyssey about to hit the big screen, Matthew and Simon tell us how the pre-sales performance is tracking so far, who makes up the excited audience, and what opportunities there may be to capitalise on The Odyssey. And we take a Behind the Screens look at Moana and Evil Dead Burn this past weekend.

Topics and times:

• Remembering Sam Niell - 0:16
• Weekend box office overview - 1:41
• Moana in-depth audience analysis - 3:16
• Moana series performance comparisons - 6:02
• Our host's recent watches - 7:21
• Evil Dead Burn box office overview - 8:00
• Evil Dead Burn audience analysis - 9:05
• The Odyssey pre-sales tracking - 11:20
• The Odyssey pre-sales audience composition - 12:17
• Marketing opportunities for The Odyssey - 15:40
• Next week - 16:56

The 4th of July weekend returned some interesting results at the global box office. Matthew and Simon take us through everything Minions and Monsters, and pre-sales for the upcoming live-action Moana and Evil Dead Burn. Join us Behind the Screens for all the insights.

Topics and times:

• Box office year-to-date comparisons - 1:00
• July 4th weekend box office breakdown - 1:30
• Minions & Monsters box office results - 3:13
• Why did the box office break down the way it did? - 4:06
• Minions & Monsters audience analysis - 5:35
• Young Washington from Angel Studios - 8:41
• Moana pre-sales tracking - 12:02
• Evil Dead Burn pre-sales tracking and audience - 13:54
• Next week - 15:15

Lauren and Simon join us fresh from CineEurope to give us their highlights from the event.

Supergirl didn't quite stick the landing we hoped for at the box office, but we break down the audience to see what opportunities there may be to market the superhero movie wider. Finally, Minions & Monsters shows some surprises in pre-sales, all here on Behind the Screens.

Topics and times:

• Highlights from CineEurope - 0:28
• Supergirl box office breakdown - 1:47
• Weekend box office overview - 2:39
• Supergirl audience analysis - 3:09
• Jackass: Best and Last box office results - 5:46
• Jackass: Best and Last audience analysis - 6:48
• Pre-sales tracking, audience, and opportunities for Minions & Monsters - 9:21
• Next week - 12:03

Toy Story 5 broke records for the franchise with its box office debut this past weekend. Join us as Matthew and Simon examine the generational growth of Toy Story audiences, before turning their attention to DC's Supergirl release on the horizon.

Topics and times:

• Box office overview - 0:33
• Toy Story 5 box office in-depth and records - 1:24
• Toy Story 5 audience analysis - 2:22
• Toy Story 5 critical and audience reception - 4:00
• Obsession box office update - 5:20
• Supergirl pre-sales tracking - 6:05
• Supergirl pre-sales audience composition - 6:56
• Marketing opportunities for Supergirl - 9:40
• Jackass pre-sales tracking - 10:01
• Jackass pre-sales audience - 11:25
• Next week - 13:50

Spielberg's Disclosure Day certainly impressed our hosts, but how did it fare with wider audiences this past weekend? Matthew and Lauren bring us all the numbers from the box office and the audience, along with marketing opportunities for Disclosure Day. And Toy Story 5 pre-sales give us a peek ahead at the audience and comparisons for the upcoming family film.

Topics and times:

• What we're looking forward to at CineEurope - 0:18
• Year-to-date box office update - 1:03
• Weekend box office results - 1:31
• Matthew and Lauren's Disclosure Day impressions - 2:31
• Disclosure Day box office results - 3:23
• Disclosure Day audience analysis - 5:09
• Reception and marketing opportunities for Disclosure Day - 8:56
• Toy Story 5 pre-sales tracking and comparisons - 11:44
• Toy Story 5 pre-sales audience and marketing opportunities - 12:36
• Next week - 16:36

Scary Movie brought large-scale comedy success to the big screen this past weekend. Our hosts take us through the box office, audiences, and insights for Scary Movie and Masters of the Universe this week, before we look ahead to Disclosure Day. Join us Behind the Screens to hear all the box office insights.

Topics and times:

• Weekend box office overview - 1:02
• Scary Movie success as a comedy - 3:05
• Scary Movie audience analysis - 4:06
• Scary Movie critical and audience reception - 6:50
• Masters of the Universe box office results - 7:41
• Masters of the Universe audience analysis - 8:37
• The Amazing Digital Circus: The Last Act box office results - 12:18
• Disclosure Day pre-sales tracking - 12:55
• Disclosure Day impressions and marketing - 13:34
• Disclosure Day pre-sales audience insights - 15:29
• Marketing recommendations for Disclosure Day - 18:07

Backrooms captivated audiences around the world with an incredible opening weekend. Matthew and Simon are digging into the data to bring us the audience and insights from A24's stunning liminal horror.

And with Scary Movie and Masters of the Universe coming on the horizon, we have an incredible amount of pre-sales tracking, comparisons, and audience analysis, so join us Behind the Screens to find out how the coming box office is taking shape.

Topics and times:

• Backrooms surprise success and industry impact - 0:14
• New IP successes and returning genres - 1:14
• Weekend box office overview - 2:49
• Challenges facing Mandalorian and Grogu - 4:22
• Backrooms extended audience analysis - 5:33
• Scary Movie pre-sales tracking - 10:28
• Scary Movie pre-sales audience - 11:54
• Masters of the Universe pre-sales tracking - 14:58
• Masters of the Universe pre-sales audience - 16:11
• Power Ballad - 18:49

Star Wars is coming back to the big screen after six years with The Mandalorian and Grogu. Our equally loveable duo of hosts take us through how pre-sales and audiences are shaping up for the new blockbuster as we head into the official summer season.

Topics and times:

• ICA: Independent Cinema Association of Australia - 0:34

• Box office top titles overview - 1:52

• New releases from the past week - 3:25

• Obsession box office and reception - 4:52

• Obsession audience analysis - 6:23

• Star Wars: The Mandalorian and Grogu pre-sales tracking - 7:58

• Star Wars: The Mandalorian and Grogu pre-sales comparisons - 10:24

• I Love Boosters, and Tuner - 15:21

• Next week - 16:09

Lauren and Simon are our dynamic duo this week, bringing us deep insights from across the box office and audience analysis for Mortal Kombat II, The Sheep Detectives, and Billie Eilish - Hit Me Hard And Soft. Join us Behind the Screens for all the insights from the latest on the big screen.

Topics and times:

• Box office overview - 1:08
• Mortal Kombat II box office breakdown - 2:19
• Mortal Kombat II audience analysis - 3:15
• The Sheep Detectives box office breakdown - 5:30
• The Sheep Detectives reception and audience analysis - 6:32
• Billie Eilish - Hit Me Hard And Soft box office and audience analysis - 9:51
• Next week - 12:53

We're joined again by Lauren Greene, our expert in the UK, to look at the audiences across the world that have made The Devil Wears Prada 2 shine this past weekend. With a great deal to cover, and pre-sales for Mortal Kombat II and Billie Eilish - Hit Me Hard And Soft, this episode of Behind the Screens is packed with insights

Topics and times:

• May the 4th - 0:22
• Box office year-on-year comparison - 1:46
• Weekend box office overview - 2:14
• The Devil Wears Prada 2 impressions and reception - 4:24
• The Devil Wears Prada 2 box office breakdown - 5:35
• Women-led comedy audiences - 7:22
• The Devil Wears Prada 2 international box office insights - 8:10
• The Devil Wears Prada 2 audience insights - 9:44
• Records, production, and word of mouth opportunities - 13:51
• Mortal Kombat II previews and pre-sales comparisons - 16:15
• Mortal Kombat II pre-sales audience - 17:55
• Billie Eilish: Hit Me Hard And Soft pre-sales - 20:25
• The Sheep Detective - 26:41
• Next week - 27:29

With Michael dazzling the box office, our hosts are bringing all the insights across records, reception, box office results, audience composition, and the accuracy of their personal predictions. Then we turn our attention to The Devil Wears Prada 2 to see how the long awaited sequel is shaping up in pre-sales.

Topics and times:

• Simon's prediction for Michael (which did make it into last week's episode) - 0:21
• Box office year-to-date and weekend box office overview - 1:03
• Michael box office results in-depth - 1:46
• Michael audience analysis - 3:36
• Michael critical and audience reception - 7:20
• The Devil Wears Prada 2 pre-sales tracking - 8:30
• The Devil Wears Prada 2 pre-sales audience - 9:32
• Upcoming titles - 12:57
• Next week - 14:46

Our hosts return after a week in Las Vegas to bring us their highlights from CinemaCon, from theatrical window commitments to an exciting summer line-up. Lee Cronin's The Mummy brought some interesting insights internationally, and we dive into the pre-sales tracking and audience composition for this weekend's Michael.

Topics and times:

• CinemaCon highlights - 0:13
• Weekend box office breakdown - 3:20
• Lee Cronin's The Mummy box office overview - 4:45
• Lee Cronin's The Mummy audience analysis - 5:39
• Michael pre-sales tracking and comparisons - 8:01
• Michael pre-sales audience analysis - 8:57
• Our Michael predictions - 12:25

The Super Mario Galaxy Movie is the talk of the town this week, as our hosts dive deep into every element of the sequel, from box office results to production cost comparisons, audience analysis, and how it measures against its predecessor.

Topics and times:

• Box office year-to-date performance - 0:53
• Weekend box office overview - 1:40
• The Super Mario Galaxy Movie records - 3:02
• The Super Mario Galaxy Movie audience analysis - 4:12
• The Super Mario Galaxy Movie production cost comparisons - 6:22
• The Drama box office and audience - 7:31
• You, Me, and Tuscany expectations and pre-sales audience - 10:16
• Next week - 13:24

Lauren Greene joins us again this week as we tackle the audience evolution of Project Hail Mary during its second week at #1 in the box office, and identify what opportunities there are to further expand the movie's audience. For box office breakdowns and audience analysis for newcomer They Will Kill You and the pre-sales of The Super Mario Galaxy Movie join us Behind the Screens.

Topics and times:

• Box office year-to-date comparisons - 0:25
• Project Hail Mary box office overview - 1:10
• Project Hail Mary audience evolution and marketing opportunities - 2:11
• Lessons to learn from Project Hail Mary - 4:34
• Successes of original IP in cinema - 7:20
• They Will Kill You box office, audience, and reception - 8:00
• The Super Mario Galaxy Movie pre-sales tracking - 10:42
• The Super Mario Galaxy Movie pre-sales audience analysis - 11:25
• The Drama pre-sales analysis - 14:59
• Next week - 18:34

With Project Hail Mary making an incredible impact at the box office this week, Matthew and Simon are taking a close look at everything that shaped up the stellar debut. Which audiences have yet to turn up for the movie, and what opportunities can movie marketers lean into? Join us Behind the Screens to find out.

Topics and times:

• Year-on-year box office comparisons - 1:06
• Project Hail Mary box office breakdown - 1:31
• Project Hail Mary debut records and marketing success - 2:25
• Project Hail Mary audience analysis - 3:32
• Where Project Hail Mary opportunities lie in coming weeks - 5:25
• Dhurandhar The Revenge box office - 7:39
• Dhurandhar The Revenge audience analysis and marketing opportunities - 8:53
• Ready or Not 2: Here I Come box office and audience - 12:10
• They Will Kill You pre-sales tracking and audience - 13:58
• Next week - 15:04

On the tail of the Oscars, our hosts look at the box office year-to-date this week. Join us to see how 2026 is shaping up so far, hear how Reminders of Him performed at the box office this weekend, and discover previews for Project Hail Mary right here on Behind the Screens.

Topics and times:

• Oscars results and surprises - 0:15
• Universal extend their theatrical window - 1:55
• Year-to-date box office - 2:40
• Weekend box office results - 3:40
• Reminders of Him audience overview - 4:42
• Undertone box office and audience - 5:45
• Project Hail Mary impressions and pre-sales comparisons - 6:56
• Project Hail Mary pre-sales audience development - 8:40
• Ready or Not 2: Here I Come pre-sales tracking and audience - 11:49
• Next week - 14:45

Hoppers exceeded expectations with an incredible opening weekend, making the biggest opening for an original animated title in nearly a decade. While The Bride! may have marked an end to a stream of #1 debuts, there's plenty for our hosts to sink their teeth into this week with Behind the Screens box office and audience analysis, and pre-sales tracking for Reminders of Him.

Topics and times:

• Hoppers box office performance - 0:49

• Hoppers audience analysis - 2:42

• The Bride! box office overview - 5:05

• The Bride! audience analysis - 6:40

• The Bride! critical and audience reception - 8:49

• Reminders of Him pre-sales box office tracking - 9:38

• Reminders of Him pre-sales audience - 10:25

• Next week - 13:00

The latest instalment of Scream hit the big screens this weekend, with Scream 7 outperforming many expectations at the box office. Join our hosts as they go Behind the Screams on the horror title, and check in with pre-sales tracking, comparisons, and opportunities for Hoppers and The Bride next week.

Topics and times:

• Scream 7 box office overview - 0:56
• Scream 7 audience analysis - 2:10
• Scream 7 reception and marketing challenges - 4:42
• Box office holdovers and notable results - 5:20
• Hoppers pre-sales tracking and comparisons - 7:00
• Hoppers marketing opportunities - 10:05
• The Bride pre-sales tracking and comparisons - 10:42
• Next week - 13:44

Between holdovers of GOAT and Wuthering Heights and a number of new releases, our hosts have a lot to cover this week. Join us Behind the Screens to see how I Can Only Imagine 2, How To Make A Killing, and EPiC: Elvis Presley in Concert impacted the box office this week, as well as a new preview of Scream 7 pre-sales.

Topics and times:

• Box office overview: Goat, Wuthering Heights, I Can Only Imagine 2 - 1:01
• I Can Only Imagine 2 audience analysis - 1:49
• How To Make A Killing box office - 3:30
• How To Make a Killing audience analysis - 4:12
• EPiC: Elvis Presley in Concert box office, audience, and marketing recommendations - 5:23
• Scream 7 pre-sales box office tracking - 9:00
• Scream 7 pre-sales audience - 10:20
• Next week - 12:53

After a week off for VistaCon26, our Behind the Screens hosts are back with a packed episode of insights, covering the past weekend performance with Wuthering Heights, Goat, and Crime 101, before we take a look over the horizon to see how Scream 7 is shaping up both in the box office and audiences.

Topics and times:

• VistaCon26 - 0:15
• Box office weekend overview - 2:00
• Wuthering Heights audience analysis - 2:50
• Wuthering Heights box office and implications - 6:22
• Goat box office overview - 7:50
• Goat audience analysis - 9:48
• Crime 101 box office and audience - 11:32
• Pre-sales tracking and audience for Scream 7 - 14:33

A range of new titles hit the big screen this weekend with impressive results. Matthew and Simon take us through the box office, audience analysis, and marketing opportunities for Send Help, Iron Lung from Markiplier, and more on this packed episode of Behind the Screens.

Topics and times:

• Weekend box office overview - 0:40
• Send Help international box office results - 2:16
• Send Help audience analysis - 3:09
• Iron Lung international box office results - 4:48
• Iron Lung audience analysis - 5:48
• Melania box office and reception - 7:43
• Melania audience analysis - 8:46
• The Strangers: Chapter 3 pre-sales and audiences - 10:12
• Solo Mio and marketing opportunities - 12:11
• Next week - 14:46

Chris Pratt returned to the big screen with Mercy this past weekend. While the box office was quietened in the US due to storms, Matthew and Simon have a lot of pre-sales data to dig into between upcoming titles Iron Lung, Send Help, and Shelter this week Behind the Screens.

Topics and times:

• Winter storm impact on the US box office - 0:30
• Weekend box office results - 1:34
• Mercy audience analysis - 2:54
• Next week; Iron Lung, Send Help, Shelter - 6:36
• Iron Lung pre-sales performance and promotion - 7:13
• Iron Lung pre-sales audience comparisons and marketing impact - 7:58
• Send Help pre-sales tracking - 11:57
• Send Help pre-sales audience comparisons - 12:51
• Shelter pre-sales audience - 14:27
• Next week - 16:00

With 28 Years Later: The Bone Temple underperforming at the box office this week, Matthew and Simon are digging into the audiences and comparisons to the previous instalment to find out why, and what opportunities marketers may have to boost the title's performance. Mercy pre-sales give us a look ahead to Chris Pratt's next big screen outing here on Behind the Screens.

Topics and times:

• Netflix news from the trades - 0:26
• Small-screen plotting and the erosion of attention - 2:37
• Weekend box office overview - 4:57
• 28 Years Later: The Bone Temple international box office breakdown - 6:34
• 28 Years Later: The Bone Temple marketing and reception - 7:26
• 28 Years Later: The Bone Temple audience analysis and marketing opportunities - 8:45
• Mercy pre-sales comparisons and impressions - 12:14
• Mercy pre-sales audience - 13:09
• Next week - 14:45

Two new titles hit the big screen this weekend. With Primate and Greenland 2: Migration in the open, our hosts are analysing the box office, audiences, and marketing opportunities for both movies. Join us Behind the Screens for the latest insights from this past weekend, as well as pre-sales previews to see how 28 Years Later: The Bone Temple is shaping up.

Topics and times:

• Anaconda 2 and The Housemaid impressions - 1:00
• Box office overview - 3:24
• Primate audience analysis - 4:27
• Primate marketing opportunities - 6:55
• Greenland 2: Migration box office and audience - 7:50
• Pre-sales for 28 Years Later: The Bone Temple - 10:42
• Next week - 12:38

A new year means a brand new season of Behind the Screens, starting off with the final box office look across the year for 2025. Avatar: Fire and Ash continues to make that holiday period shine, and we dig into the pre-sales tracking and audiences for upcoming titles Primate and Greenland 2: Migration. Join us Behind the Screens for an exciting new year of insights.

Topics and times:

• Holiday season box office and 2025 overview - 0:42
• The opportunities in cinema in 2026 - 2:25
• Box office updates: Avatar Fire and Ash - 4:51
• Box office updates: Zootopia 2 - 5:45
• Box office updates: The Housemaid, Marty Supreme, Anaconda 2 - 6:22
• Primate pre-sales comparisons and tracking - 7:34
• Primate pre-sales audience analysis - 8:53
• Greenland 2: Migration pre-sales comparisons and audiences - 10:14
• Next week - 12:38

At the end of the season for this year's Behind the Screens, we're looking to the big weekend to come, with pre-sales and audience analysis for Avatar: Fire and Ash. Join us to find out how Fire and Ash compares to The Way of Water and what opportunities its audience may offer.

Topics and times:

• Box office roundup - 0:58
• Avatar: Fire and Ash pre-sales tracking and upcoming titles - 3:15
• Avatar: Fire and Ash pre-release audience analysis - 4:34
• Tone impressions of Avatar: Fire and Ash - 6:19
• Avatar: Fire and Ash audience continued and marketing opportunities - 7:24
• The Housemaid pre-release audience analysis - 8:15
• Looking ahead to 2026 - 9:29

It was a big weekend at the box office and for industry news. With Five Nights at Freddy's 2 hitting the big screen, Lauren and Matthew take us through the audiences and marketing opportunities for the horror sequel. But our eyes are turned a few weeks from now to the release of Avatar: Fire and Ash. Join us Behind the Screens to see how marketers can not only bridge the gap for the week to come, but build audiences for the end of year titles.

Topics and times:

• Netflix and Warner Bros. deal - 0:39

• How exhibitors can plan ahead - 2:40

• Box office overview, Zootopia 2, Now You See Me, Wicked: For Good - 4:24

• Five Nights at Freddy's 2 box office performance - 6:25

• Five Nights at Freddy's 2 audience analysis - 7:14

• Marketing recommendations to bridge a quiet week until Avatar - 9:16

• Looking ahead; Ella McCay - 12:52

• Ella McCay pre-sales audience and marketing opportunities - 14:20

• Avatar: Fire and Ash pre-sales analysis and audiences - 17:35

• Opportunities for Avatar to lean into - 21:51

Thanksgiving weekend saw some impressive numbers from Zootopia 2 around the globe. Lauren Greene joins us from the UK to examine the audience that turned out for Zootopia 2 and what marketing opportunities it presents for exhibitors, before we turn our eyes to Five Nights at Freddy's 2.

Topics and times:

• Thanksgiving weekend box office overview - 0:59
• Zootopia 2 box office breakdown - 1:52
• Zootopia 2 audience analysis - 4:55
• Zootopia 2 marketing opportunities - 5:45
• Box office roundup - 9:13
• Hamnet impressions - 10:39
• Five Nights at Freddy's 2 pre-sales tracking - 12:34
• Five Nights at Freddy's 2 pre-release audience - 14:18
• Five Nights at Freddy's 2 marketing opportunities - 15:56
• Next week - 19:46

Wicked: For Good hit the big screen this weekend, and our dynamic duo are tackling the box office, audience, and marketing opportunities for Part Two in-depth.

How did it shape up against Wicked Part One? How has the audience evolved? And how can exhibitors drive further repeat visitation to keep the momentum? We're answering all the burning questions and more this week on Behind the Screens.

Topics and times:

• Wicked: For Good opening weekend - 0:14
• Wicked: For Good global box office breakdown - 1:31
• Wicked: For Good in-depth audience analysis - 3:34
• Wicked: For Good audience and critical reception - 5:51
• Marketing opportunities for Wicked: For Good - 7:29
• Zootopia 2 pre-sales and audience comparisons - 8:22
• Next week - 12:54

With Wicked: For Good on the horizon to debut this weekend, the box office anticipation is ramping up. We take a deep look at the audience and pre-sales comparisons with the original Wicked, as well as new releases Now You See Me: Now You Don't and Running Man this week on Behind the Screens.

Topics and times:

• Box office overview - 0:31
• Now You See Me: Now You Don't box office performance - 1:51
• Now You See Me: Now You Don't audience analysis - 2:40
• Running Man box office performance - 6:07
• Running Man audience analysis - 6:58
• Upcoming releases and Wicked: For Good pre-sales - 9:44
• Wicked: For Good pre-sales audience - 10:30
• Wicked: For Good marketing recommendations - 12:53
• Rental Family audience and marketing - 13:37
• Next week - 15:28

With Predator: Badlands making a splash at the box office this weekend, the Behind the Screens hosts are diving into the audience, opportunities, and possible shifts in week two to take advantage of.

Pre-sales audiences for The Running Man and Now You See Me: Now You Don't show us a combined analysis of marketing opportunities for the coming weekend.

Topics and times:

• Predator: Badlands box office performance vs predictions - 0:49
• Predator: Badlands audience analysis - 1:46
• Marketing opportunities of Badlands' week two - 3:28
• Pre-sales for The Running Man - 5:24
• Pre-sales for Now You See Me: Now You Don't - 6:06
• Combined pre-sales audiences and marketing opportunities - 7:20
• Next week - 10:31

With a rough Halloween weekend at the box office, we're looking forward to Predator: Badlands, analysing pre-sales, audiences, and marketing opportunities for the upcoming title this week Behind the Screens.

Topics and times:

• Back from AIMC - 0:18
• Box office overview - 2:29
• Bugonia box office and audience breakdown - 4:12
• Upcoming titles - 7:18
• Predator: Badlands pre-sales - 8:13
• Predator: Badlands pre-sales audience analysis - 8:52
• Predator: Badlands marketing opportunities - 10:43
• Next week - 11:29

Between Chainsaw Man - The Movie, Regretting You, and Springsteen: Deliver Me From Nowhere hitting the big screen, there's a wide variety of audiences to appeal to at the box office this weekend. With Matthew away at AIMC, Simon and Lauren give us all the details on the box office and audience breakdowns for each title.

Topics and times:

• Box office overview - 0:49
• Chainsaw Man - The Movie audience analysis - 1:35
• Chainsaw Man - The Movie critical and audience reception - 3:29
• Regretting You box office performance - 4:41
• Regretting You audience analysis - 5:20
• Regretting You critical and audience reception - 7:51
• Springsteen: Deliver Me From Nowhere box office and audience - 8:17
• Next week - 10:11

With Black Phone 2 finding its horror audience in the build-up to Halloween, we're taking a look at who turned out and the opportunities for the movie in the coming weeks. Looking ahead, Matthew and Simon break down the pre-sales tracking and audiences for Regretting You and Springsteen: Deliver Me From Nowhere here on Behind the Screens.

Topics and times:

• One Battle After Another international box office - 0:14

• TRON: Ares week 2 box office drop - 1:10

• Black Phone 2 box office overview - 1:49

• Black Phone 2 reception and audience analysis - 2:29

• Upcoming titles — Regretting You, Springsteen, Bugonia - 4:35

• Regretting You pre-sales - 5:20

• Regretting You pre-sales audience analysis - 6:14

• Springsteen: Deliver Me From Nowhere pre-sales audience analysis - 9:11

• Bugonia previews - 11:55

The question this week: who was TRON: Ares for? We dive into the audience makeup and reception to understand the performance of the latest Tron film, then take a look ahead at how pre-sales are shaping up for the horror hit Black Phone 2 here on Behind the Screens.

Topics and times:

• Fall Summit - 0:20

• Taylor Swift's documentary series - 0:48

• TRON: Ares box office overview - 2:42

• Box office milestones - 3:39

• TRON: Ares audience analysis - 4:53

• TRON: Ares critical and audience reception - 7:31

• Roofman box office overview - 8:21

• Roofman audience analysis - 8:39

• Black Phone 2 pre-sales tracking - 11:02

• Black Phone 2 pre-sales opening audience trends - 11:48

• Next week - 13:10

Taylor Swift: The Official Release Party of a Showgirl delivered a boost for the box office this weekend, so Matthew and Simon are diving deep into the details to see how it measured up against The Eras Tour. Then with Tron: Ares on the horizon, we look at pre-sales comparisons for both the audience and box office here on Behind the Screens.

Topics and times:

• Taylor Swift: The Official Release Party of a Showgirl box office performance - 0:25
• Weekend box office overview - 1:58
• Taylor Swift audience analysis - 2:59
• The Smashing Machine box office performance, audience, and reception - 6:07
• Upcoming titles: Roofman, Tron: Ares - 9:17
• Pre-release opening comparisons for Tron: Ares - 10:03
• Pre-release audience for Tron: Ares - 11:33
• Roofman pre-release audience - 13:48
• Next week - 14:45

Tackling a wide range of releases this week, Matthew breaks down the audiences, box office, and marketing opportunities for One Battle After Another, Gabby's Dollhouse, and The Strangers: Chapter 2. With Taylor Swift: The Official Release Party of a Showgirl on the horizon, join us for a Behind the Screens look at how the pre-sales audience compares to The Eras Tour.

Topics and times:

• New releases this weekend - 0:32
• Box office weekend roundup - 0:58
• One Battle After Another box office in-depth - 2:27
• One Battle After Another audience analysis - 3:07
• One Battle After Another critical reception and marketing opportunities - 5:24
• Gabby's Dollhouse box office performance - 7:08
• Gabby's Dollhouse audience analysis - 7:50
• The Strangers: Chapter 2 box office and audience analysis - 9:28
• Taylor Swift: The Official Release Party of a Showgirl pre-release analysis and Eras Tour comparison - 11:30
• Taylor Swift: The Official Release Party of a Showgirl pre-release audience - 13:07
• Smashing Machine pre-release audience analysis - 16:03
• Cinema United's Fall Summit next week - 18:56