The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.

In this episode, Anand is joined by Cristian Dina, CEO at Tekpon Awards. Cristian has a unique vantage point on how events and awards intersect with brand building, growth, and community — and today, we’re going to explore it all.

Cristian shares key insights, strategies and practical tips on how B2B/SaaS companies should focus on events going forward.

In this episode, we talk about

• How should events fit into the overall GTM strategy for a SaaS company?
• Are awards/events mainly a branding play or can they also directly influence pipeline?
• What are the best ways to measure ROI from events — beyond MQLs and attendance?
• How do you attract the right audience rather than just anyone?
• What role do awards (like Tekpon Awards) play in building credibility for SaaS brands?
• How do you see the future of B2B event marketing evolving with AI and personalisation?

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In this episode, we dive into one of the most important topics in SaaS growth - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG).

We talk about:

• The pros & cons of PLG and SLG
• The challenges companies face with each model
• Why some companies fail with PLG
• When you should stay away from PLG
• How to Balance PLG & SLG (Hybrid Model)

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In this episode, Anand is joined by Pavlo Chernyakov, Founder at Concise Copy. Pavlo helps small to mid-size B2B SaaS companies develop clear and compelling homepage messaging that drives results.

Pavlo shares key insights, strategies and practical tips for refining your messaging to stand out in the B2B SaaS space.

In this episode, we talk about

• Why good messaging (or lack thereof) matters in B2B SaaS
• What makes a compelling B2B SaaS homepage
• How to develop a good value prop without guessing
• Messaging consultants vs doing it 100% in-house

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Emir Atli, CRO at Hockeystack, has been at the forefront of scaling one of the most talked-about revenue attribution & customer journey platforms - the Hockeystack. Emir shares key insights into how Hockeystack’s overall GTM strategy has helped them grow, role of their marketing team, and which growth channels have been most effective. We’ll also dive into how Hockeystack quickly gained traction and built a strong community presence. Plus, we'll explore how they're leveraging influencer marketing to boost their reach and visibility.

In this episode, we talk about

• How Bugra, Arda, Emir built Hockeystack
• What is Hockeystack's overall GTM strategy
• How big is the marketing team
• Which are your top 3 growth channels
• How did you build the Hockeystack brand
• Influencer Marketing - What is the strategy, how is the collaboration
• The Flow by Hockeystack

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In this episode, we dive into the 5 key issues in SaaS go-to-market strategy and how to address them to steer your company toward efficient growth and profitability.

We talk about:

• 5 key issues in SaaS Go-To-Market strategy
• What all should you include in your GTM Strategy
• What all should you avoid in your GTM Strategy
• How to address these issues
• How to setup an efficient Go-To-Market Strategy

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In this episode, we dive into the Lifecycle Marketing - Email & In-App campaigns and how you can drive engagement and growth for your business

We talk about:

• What is Lifecycle Marketing
• Importance & Need for Multi-Channel Approach
• Email & In-App Campaign Ideas
• Best Practices

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In this episode, we dive into the LinkedIn Thought Leader Ads and why we should use them to scale your business.

We talk about:

• What is Thought Leader Ad?
• 10 Key Points about Thought Leader Ads

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In this episode, we dive into one of my favourite topics: marketing and GTM efficiency, team structure, and hiring strategies.

We talk about:

• GTM efficiency challenges in SaaS
• How to measure GTM efficiency.
• Ideal marketing team structure & size
• Hiring & Up-skilling
• How AI, Automations can replace SDRs

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In this episode, we dive into the powerful world of Paid search Ads (Google / Bing) and how you can use them to unlock growth for your business. Paid search is NOT DEAD and it can still help you drive revenue efficiently provided it's done the right way. You will learn how to make your campaigns more efficient in 10 simple steps.

We talk about:

• Ideal Campaign Structure
• Value based bidding
• Audience, Keywords and Ads
• Best Practices, Do's & Don'ts
• How to measure impact of paid search campaigns

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In this episode, we dive into the need to have an Employee advocacy program and how you can build one for your organisation. We will also go through the employee advocacy program that we recently built at Oneflow.

We talk about:

• Why we need an Employee Advocacy Program
• Ideal Employee Advocacy Program that you can build for your organisation
• Best Practices

Some Important Stats/Links:

In this episode, we dive into how lean and efficient MarTech can give you the competitive advantage you need. We will also go through an example of a lean and powerful MarTech stack that we built at Oneflow.

We talk about:

• Lean MarTech with example of some tools
• Ideal MarTech cost %

Some Important Stats/Links:

• Most efficient & lean MarTech would cost less than 5% of your overall marketing budget. If it's greater than 10%, then it's definitely a cause of concern.

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In this episode, we dive into the powerful world of LinkedIn Ads and how you can use them to unlock growth for your business.

We talk about:

• Ideal Campaign Structure
• Best Practices, Creatives, Do's & Don'ts
• How to measure impact of LinkedIn campaigns

Some Important Stats/Links: