
The Intentional Business: Human | Leadership | Digital & AI
By Sam Hurley | 25eight


How to Build an Intentional Business That Works for You
What is an intentional business, and how do you build one that works for you?
Sam Hurley explains why effort eventually stops moving a business forward, how disconnected systems make the owner the system, and why your vision for life should shape the business you build.
You'll leave with a practical 15-minute exercise to identify what needs to change next.
An intentional business is designed around a clear relationship between what the owner wants and what the business needs to become. It does not rely on the owner’s constant effort to hold everything together. Its decisions, systems and use of technology support the owner’s definition of success, whether that means international growth, a stronger team, more meaningful work, a future sale or more time away from the business.
In the first episode of The Intentional Business, 25eight founder and CEO Sam Hurley explains why the former Make Time podcast has evolved and introduces the central idea behind the new series:
The question is not how much more you can do. It is what you want your business to make possible, and what needs to change for that to become true.
In this episode, you will learn:
Why working harder eventually stops moving a business forward
What it means when the owner has become the business system
The difference between a reactive business and an intentional business
Why success must be defined by the owner
How marketing, capacity, cash flow, leadership, customers and technology affect one another
Why the most visible business problem is not always the real constraint
How poorly directed AI can produce confusion faster
Why human judgement becomes more important as technology becomes more capable
- A 15-minute exercise to clarify what you want your business to make possible
25eight looks at business through six connected systems:
Human: the people, human capabilities, energy and potential within the business
Leadership: the ability to set direction, make decisions and lead change
Business: the strategy, commercial model, financial foundations and operating structure
Community: customers, partners, networks and the wider community around the business
Capacity: the time, energy, people and resources available to perform and grow
Digital & AI: the technology, data, workflows and AI that support how work gets done
These systems are interconnected. Marketing affects capacity. Capacity affects customer experience. Cash flow affects decision-making. Leadership affects the team. Technology changes how work is completed. A weakness in one area can appear as a problem somewhere else.
Useful links
Take the complimentary 25eight Capability Snapshot
See what is working, where your business needs strengthening and whether your foundations are ready for AI.
https://www.25eight.co/snapshot
Join The Intentional Business newsletter
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Explore 25eight
https://www.25eight.co
About Sam Hurley
Sam Hurley is the founder and CEO of 25eight, a certified B Corporation that helps capable small business owners build the systems, confidence and judgement required for their next stage of growth. Her work sits at the intersection of business systems, human capability and AI, drawing on more than 20 years of international commercial and digital transformation experience, a Master of Teaching and her work as a coach.
The Intentional Business is a podcast for capable owners who want to make better decisions, build stronger systems and use AI intelligently while keeping sight of the life they are building the business for.

AI GIves You Time: But Only You Can Decide What To Use It For
AI Can Save You Time, but It Cannot Decide What That Time Is For
One of the biggest promises surrounding AI is that it will give us time back.
It can draft the email, summarise the meeting, analyse information, update systems and complete in minutes what may previously have taken hours.
But saving time is not the same as having more time.
When technology removes one task, many of us simply replace it with another. We answer more messages, create more content, take on more clients, attend more meetings and increase the amount we expect ourselves to achieve.
In this episode of Make Time, Sam Hurley explores why greater efficiency does not automatically create greater freedom, and why AI may make us even busier unless we consciously decide what we want the time it creates to be used for.
Sam reflects on her own experience of building an AI-enabled business system designed to reduce her workload, only to find herself filling the newly created space with more work.
She examines how busyness can become connected to identity, value and status, particularly for business owners who have no external limit on what counts as enough.
Our workplaces often reward what is visible and easy to measure: hours worked, emails answered, meetings attended, reports produced, content published and tasks completed.
But the work that creates the greatest value may be less visible.
Preventing a problem may attract less recognition than fixing it. Designing a business that works without its owner may feel less validating than being constantly needed. Taking time to think carefully may look less productive than responding immediately.
The episode also explores what previous time-saving technologies can teach us about AI.
Washing machines reduced the effort involved in doing laundry, but expectations around cleanliness and washing frequency increased. Email made individual communication faster, but created an enormous new volume of communication. Smartphones gave us flexibility, while also allowing work to follow us everywhere.
The recurring pattern is clear: technology creates capacity, but people, culture and expectations determine where that capacity goes.
AI may reduce the time required to complete an individual task while our expectations consume that time across the wider system.
The real opportunity is not simply to do the same work faster. It is to reconsider the work, the business and perhaps even the life we have built around it.
Why saving time does not necessarily mean having more time
How efficiency can lead to increased expectations and workloads
Why business owners are particularly vulnerable to filling every available space
How busyness can become tied to identity, value and status
The difference between visible output and meaningful contribution
What washing machines, email and smartphones can teach us about AI
Why lower production costs often lead to greater demand and volume
How AI can amplify both intentionality and overwork
Why agency must be part of the conversation about AI adoption
The questions to ask before filling the space AI creates
How AI could support a more meaningful business and life
Before deciding what to automate, ask:
What am I actually trying to create?
Is producing more genuinely the goal?
What role do I want work to play in my life?
What would enough look like for me?
What would I do with more time if my value were not measured by how much I produced?
AI can help us explore these questions, identify patterns and consider different possibilities. But it cannot decide what a meaningful life or successful business should look like for us.
Subscribe to the Make Time podcast and the 25eight weekly newsletter for practical insights on leadership, decision-making, business capability and intentional AI adoption.
For business owners ready to develop themselves and their business while building an AI-enabled business system, explore the Next Level Growth Program. https://www.25eight.co/next-level-growth-program

Why Clarity is Your Secret Weapon with AI
You signed up for the AI tool everyone was talking about. You experimented with prompts, produced some useful outputs and felt that initial spark of possibility.Then, a few months later, you realised the business was still operating in much the same way. You still felt busy, the results were inconsistent and the promised productivity gains had not quite appeared.In this episode of Make Time, host Sam Hurley explores why adopting an AI tool does not automatically create meaningful change within a business.The problem may not be the tool, and it does not necessarily mean you are using AI incorrectly. More often, AI has been added to processes, habits and ways of working that were never designed to support it.AI does not fix the process underneath. It operates on top of it and inherits whatever is already there.Sam explains why successful AI adoption is primarily a leadership, capability and change-management challenge rather than a technical one. She explores the foundations that need to be in place before AI can consistently improve the way a business operates.These include having clarity about the outcome you want to create, understanding and documenting the process underneath, and ensuring that the people involved are supported to work differently.You will also learn why a messy or undocumented workflow can lead to fast but inconsistent results, why relying on one enthusiastic AI user limits business-wide value and how unclear expectations force AI tools to make assumptions about what good should look like.The clearer your processes, decisions, data and desired outcomes become, the more effectively both your people and your AI tools can operate.An unclear business can use AI to amplify its chaos. A clear business can use AI to amplify its capability.### In this episode:* Why useful AI outputs do not always translate into business results* The risks of bolting AI onto an existing process* Why AI adoption often stalls after the initial experimentation stage* The connection between AI adoption and organisational change* Why clarity about the problem must come before choosing the tool* How undocumented processes create inconsistent AI outputs* Why AI adoption is a leadership and capability challenge* How to identify the underlying capability gap affecting your results* Why people, processes and decision-making matter more than prompting alone* How business clarity allows AI to create greater value### Assess your business’s readiness for AIThe **Small Business Capability Snapshot** is a complimentary diagnostic designed to help you understand whether your business has the foundations needed to adopt AI effectively. https://capability-snapshor.25eight.coIt takes approximately eight minutes to complete, and you can return to your results at any time.The snapshot can help you identify whether your next priority should be improving your processes, data, decision-making, delegation or another foundational business capability.### Stay connectedSign up for the 25eight weekly newsletter for practical guidance on strengthening your business foundations, building capability and integrating AI intentionally. https://www.25eight.co/newsletter-signupBecause the clearer your business becomes, the more effectively AI can help you aim further and achieve more.

The Fresh Start Effect: hat do you want from the next 12 months?
It is the end of the financial year in Australia, which makes this a natural moment for business owners to pause, reflect and reset.In this short school holiday episode, Make Time host Sam Hurley explores the “fresh start effect” and why the beginning of a new financial year can create the motivation and mental space to ask bigger questions about what comes next.Sam invites small business owners to look back at the past 12 months, review what has worked, understand what needs strengthening, and most importantly, ask themselves what they really want from the year ahead.Because while AI can help you explore ideas, analyse information and open up new possibilities, it cannot decide what matters most to you.This episode is a prompt to think beyond constraints and imagine the best case scenario for your business, your work and your life over the next financial year.Whether you are looking for new customers, exploring overseas markets, rethinking your offer, navigating a tough market or simply trying to reconnect with the work that brings you joy, this is a timely reminder to pause before you push forward.In this episodeSam explores:Why the end of financial year is a powerful reflection point for business ownersHow the fresh start effect can support motivation and momentumThe importance of asking what you actually want before setting goalsWhy AI can help you explore possibilities but cannot define your direction for youHow small businesses can use technology to access capabilities that once felt out of reachWhy changing market conditions can also create space to rethink, refocus or repositionThe value of finding customers, markets and opportunities that recognise your worthKey reflection questionWhen you look ahead 12 months from now, what would the best case scenario look like for your business and your life?Listen if you areReviewing your business at the end of the financial yearFeeling ready for a reset but unsure where to focusWondering what AI could make possible for your businessConsidering a shift in your market, offer or directionWanting to reconnect with the kind of work you actually enjoyLooking for a simple but meaningful way to start the new financial yearChapter markers00:00 A quick school holiday episode00:20 The end of financial year as a reflection point00:45 Understanding the fresh start effect01:20 Looking back at what worked and what needs strengthening01:45 Asking what you really want from the next 12 months02:30 Imagining the best case scenario03:05 How AI is opening up new possibilities for small business03:50 Using the school holidays to pause and reflect04:20 Rethinking markets, customers and the work you enjoy05:10 Navigating tough conditions and finding new relevance05:45 Starting the new financial year with intentionIf you are ready to use the new financial year as a reset point, take some time this week to review where you have been, what you have learned, and what you want to build next.And if you are ready to grow with more clarity, confidence and capability, keep an eye out for the next cohort of 25eight’s Next Level Growth Program, sign up for our newsletter to be first to know - https://www.25eight.co/newsletter-signup

Are You Adopting AI In The Wrong Order?
A lot of AI advice skips the most important part: the order you do things in. In this episode of Make Time, Sam Hurley makes the case that when AI is brought in to fix a business rather than enhance it, it simply amplifies what was already wrong, which is part of why we're starting to see a sea of loud, mediocre businesses all producing the same confident-looking output. The fix isn't a better tool. It's a better sequence.The anchor idea comes from Erik Brynjolfsson's work at Stanford's Digital Economy Lab: AI is a multiplier of the capability already present in a business, not a substitute for it. If your data is clean, your processes are documented and your team knows how decisions get made, AI makes all of that faster and sharper. If your data is fragmented and your processes live in someone's head, AI makes that faster too. As Sam puts it, bring AI into a messy business and you've deployed intelligence on top of chaos: the problems don't disappear, they accelerate, and they get harder to spot because they're now wrapped in the authority of an AI-generated output.So what's the right sequence? Drawing on Deloitte's 2026 State of AI in the Enterprise survey, Sam notes that high-performing organisations don't use fundamentally different tools. They differ on three things: clarity of AI strategy, redesigning how they operate to support AI, and shared leadership engagement rather than one person owning it. Translated for a small business, that becomes three stages. Sam shares two alumni examples, including an Industry Growth Program participant who built the systems first and AI third, and reached 40% year-on-year growth before the end of the program. If you've already jumped to stage three, don't see it as a failure. It's a learning, and the right move now is to go back and build the foundations so the technology can finally pay off.Key takeawaysAI is a multiplier of existing capability, not a substitute (Brynjolfsson). It amplifies what's already there, good or bad.Bring AI in to "fix" a business and you deploy intelligence on top of chaos, making the chaos faster and more authoritative.The order matters: foundations first, then workflow, then AI augmentation.Stage 1 (foundations): clean data, documented processes, explicit decision-making. A targeted check on two or three areas, not perfection.Stage 2 (workflow): decide where AI creates the most leverage, and let the tool fit your business. Two or three well-chosen applications beat ten tools.Stage 3 (augmentation): with clean data, a clear workflow and the right tool, results compound. High performers differ on strategy, operating redesign and shared leadership, not on the tools (Deloitte 2026).If you've already jumped to stage three, that's a learning, not a failure. Go back and build the foundations.Subscribe to the Make Time newsletter for one practical capability idea each week: https://www.25eight.co/newsletter-sign-upTo find your own stage in the sequence, the Small Business Capability Gap diagnostic takes about eight minutes and surfaces the gaps most likely limiting how much value you can capture from AI right now. Complimentary, log in for your results anytime, no email flood: https://capability-gap.25eight.coIf you want help building your foundations and using AI intentionally, the Next Level Growth Program and Industry Growth Program are built for that. If your foundations are already solid and you're ready to build deliberate AI capability, Lead with AI (beginner, intermediate and advanced tracks) is designed for exactly that stage.Chapters00:00 Understanding AI's role in business06:23 The importance of sequence in AI implementation11:46 Building foundations for AI success14:28 AI augmentation: enhancing human capabilities18:03 Real-world success stories with AI19:55 Where to start

Three important decisions your need to make now about AI in your business
Governance isn't the most exciting word, and for a busy owner it usually sits well below customers, suppliers and staff. But in this episode of Make Time, Sam Hurley makes the case that a small amount of clarity about how AI is used in your business now saves a disproportionate amount of trouble later.
EY's AI Sentiment Index found that 68% of Australian computer-based workers had used AI in the past month, while only 35% had received any training or guidance. A lot of AI use is already happening, much of it without anyone deciding what the tools are for, who is accountable, or what data they can touch.Sam's frame is refreshingly small.
Drawing on a 2025 G7 governance toolkit built for small businesses deploying everyday AI tools, she translates three core challenges into three plain decisions any owner can make in an afternoon.
First, what data does this AI touch? Write down what each tool can access, what it does with that data, and where it's stored. The act of writing it down makes invisible choices visible.
Second, what workflow does it sit in? An AI output isn't accountable when it's wrong, so a person has to be. Decide who reviews AI work before it goes anywhere and what standard it has to meet. At the early stage that person is probably you, but naming it turns a habit into a decision.
Third, what are your boundaries? A short, practical list of what you won't use AI for, and why, such as keeping confidential client information out of public models.
She's clear that this doesn't need a compliance team. A single shared note or a spreadsheet reviewed quarterly is enough at this stage. The value is in the act of deciding.
The episode then walks through what skipping these decisions looks like in practice: confidential data pasted into a public tool, a generic AI proposal that damages a client relationship, and the increasingly common moment when a partner in government, defence, financial services or health asks for your AI use policy and you have no clear answer.
Deloitte's 2026 research makes the point: durable AI capability comes from clarity of strategy and deliberate design decided before scale, not from which tools you own. Get the foundations right early, Sam argues, and AI compounds your capability rather than building a problem in the background you'll have to stop and undo.
Key takeaways
Governance sounds dull, but skipping it lets AI build habits, data flows and precedents that are costly to undo later.
EY's AI Sentiment Index: 68% of Australian computer-based workers used AI in the past month, but only 35% had any training or guidance.
Three decisions cover it: what data the AI touches, what workflow it sits in (who reviews outputs), and what boundaries you set (what AI won't do).
A single shared note or spreadsheet, reviewed quarterly, is enough governance for most small businesses at this stage (G7 toolkit, 2025).
Without these decisions: confidential data leaks into public tools, generic AI output reaches clients, and you can't answer a partner's "what's your AI policy?", now a real factor in some procurement.
Deloitte 2026: durable AI capability comes from clarity of strategy and deliberate design, decided before scale, not which tools you have.
The practical move is a two-hour task now, not a next-quarter project: write down your answers to the three decisions and set a reminder to review in three months.
Subscribe to the 25eight's newsletter: https://www.25eight.co/newsletter-sign-up?utm_source=podcast&utm_medium=podcast&utm_campaign=newsletter-signup&utm_content=2727742762&utm_term=committed-early-builder
AI for Small Business Video Series & Templates Free resource https://www.25eight.co/introduction-to-ai-for-small-business?utm_source=podcast&utm_medium=podcast&utm_campaign=C5&utm_content=2727742762&utm_term=committed-early-builder

Why knowing isn't the same as doing and how this impacts business
If you've read the books, taken the courses, attended the workshops and filled notebooks with good intentions, but your business looks much the same, this episode is for you.
Sam makes the case up front: that gap isn't a reflection of your intelligence, your work ethic or your commitment. It's structural. The information age sold us the idea that knowing something is the same as being able to do it, and no amount of extra input closes that gap on its own.
What actually changes things is the conditions for learning to transfer into your situation. Researchers call the space between what you know and what you do the knowing-doing gap, and the evidence points somewhere uncomfortable but freeing: the problem usually isn't the quality of the course or your follow-through. It's that the place you learned is disconnected from the place you have to apply it.
Sam walks through the four conditions that reliably make learning stick. Most development products deliver one or two of these. Remove any one and the odds of real change drop; remove two and they shift firmly against you.
The episode also names the situations you might recognise: the self-paced course a crisis displaced, the workshop whose energy faded by day ten, the consultant's correct-but-unimplementable report, the coach whose help never quite became your own repeatable skill.
None of them failed because you didn't try. They failed because the four conditions weren't all there.If any of that sounds familiar, the suggestion is simple: get clear on where you actually are before your next course.
Key takeaways
✅ Knowing isn't the same as being able. More information won't close that gap on its own.
✅ The knowing-doing gap is mostly about conditions, not the quality of the knowledge or your willpower (Beer, Finnström & Schrader, HBR 2016).
✅ Feedback speed and specificity is one of the strongest drivers of how fast capability builds (Bloom, 1984).
✅ Four conditions make learning transfer: context alignment, structured application, targeted feedback, and social accountability. Most programs deliver only one or two.
✅ When all four are present, owners can see measurable shifts in business metrics in roughly 8 to 12 weeks, not years.
✅ Start by understanding where you are: the Small Business Capability Gap diagnostic, about eight minutes, no commitment.
Chapters00:00 The Learning Gap in Business
02:44 Understanding the Conditions for Effective Learning
05:34 The Importance of Feedback and Application
08:08 Four Key Conditions for Learning Transfer
10:41 Real-World Applications and Challenges
13:04 Building Capability in a Changing Environment
15:29 Conclusion and Next Steps
Find your Small Business Capability Gap: https://www.25eight.co/the-small-business-capability-gap?utm_source=podcast&utm_medium=podcast&utm_campaign=H5&utm_content=2718704757&utm_term=relief
If you're ready for a structured, supported environment with all four conditions built in:
Next Level Growth Program: for small growing businesses wanting to stabilise sales or build the systems to scale.
Industry Growth Program: for established businesses looking to expand or transition into new markets.
Lead with AI: beginner, intermediate and advanced tracks, if building AI capability matters to you.
The aim of every program is not to give you more information. It's to build the conditions that turn what you already know into how your business actually runs.
Keywords: small business · business capability · capability building · learning transfer · business growth · business owner development · knowing-doing gap · structured learning · accountability why business courses don't work · why training doesn't stick · knowing-doing gap in business · the four conditions for learning transfer · learning transfer in business · why workshops don't change your business · building capability vs gathering knowledge

What you can't outsource - and why it explains the delegation gap
Most business owners who hit a ceiling with delegation aren't failing at delegation. They're running into a structural problem: a capability layer underneath delegation that only the business owner can hold.
In this episode of Make Time, Sam Hurley breaks down what that layer is, what the research says about why it can't be delegated, and why AI strategy has made the problem impossible to ignore.
THE FOUR THINGS ONLY THE BUSINESS OWNER CAN DO
1. Strategic direction. Not the strategic plan document — the lived clarity about what the business is for, who it serves, and what it refuses to do. Senior teams can refine and stress-test it. They can't author it.
2. Cultural tone. How the business feels when decisions are being made under pressure. Whether disagreements are safe. Whether the truth-teller in the room gets rewarded or sidelined. It isn't usually documented — it's modelled by the business owner on hard days and then copied.
3. Trust architecture. Who gets authority for what. How decisions escalate. Who owns the call when two senior people disagree. The architecture can be designed collaboratively. Only the business owner can enforce it consistently across the cases where it's painful.
4. AI strategy. The clearest current case. You can outsource AI deployment. You can't outsource AI strategy. When you try, the team adopts tools fast and the business loses its shape. McKinsey's State of AI data shows the pattern at scale: most organisations are adopting AI; most are not capturing the value they expected. The gap isn't the tool.
RESEARCH REFERENCED IN THIS EPISODE
- Chris Argyris, "Teaching Smart People How to Learn," Harvard Business Review (1991) — on defensive reasoning in competent senior teams and what stops knowledge translating into action
- Brinkerhoff's Success Case Method — why only around 30% of training outcomes survive the return to the workplace, and what the business owner does that determines whether they do
- Deci & Ryan, Self-Determination Theory (2008) — motivation degrades when people are asked to deliver outcomes they have no authority to set
- McKinsey State of AI — the value realisation gap in AI adoption
TAKE THE CAPABILITY GAP DIAGNOSTIC
A complimentary tool that reads your capability across the four layers covered in this episode. Not a lead generation tool — a genuinely useful starting point for business owners and the coaches who work with them.
ABOUT MAKE TIME
Hosted by Sam Hurley, Founder of 25eight — a certified B Corp building capability for SMEs and the coaches who work with them. Each episode covers one capability idea: specific, evidence-based, and immediately applicable.

Feeling behind with AI? Why capability matters more than speed
Make Time host, Sam Hurley, explores the pressure many small business owners are feeling right now: the sense that everyone else is moving faster with AI, while you are still trying to run the business, serve customers, manage the team, make decisions, and keep up.At the centre of this episode is a simple but important reassurance:You are not behind.Drawing on recent AI adoption research from Deloitte and McKinsey, as well as the long-standing idea of the “Knowing Doing Gap”, Sam explains why using AI is not the same as benefiting from AI. Many businesses are adopting tools quickly, but not necessarily seeing better outcomes.The reason, Sam argues, is not a lack of tools. It is a capability gap.This episode introduces the idea of the Capability Era, a moment where the businesses most likely to benefit from AI are not necessarily the fastest adopters, but the ones building stronger human, leadership, business, digital and AI capability underneath the tools.Sam explores why speed can be useful, but speed without capability often creates more complexity, more noise, and more confusion. A business can have multiple AI subscriptions and still lack the clarity, decision rhythm, customer understanding, team alignment, or operating system needed to make those tools valuable.You do not need to chase every AI tool. You need to understand what is worth amplifying.Find your capability gapIf you would like a clearer picture of your strengths and where your business may benefit from deeper capability, the complimentary 25eight Small Business Capability Gap Index was built for exactly that.https://capability-gap.25eight.coChapters00:00 The Reality of Running a BusinessSam opens with the real experience of running a small business, where AI can feel like one more fire to manage rather than a clear opportunity.02:14 AI Adoption and the Value Realisation GapWhy AI adoption is increasing quickly, but many organisations are still not seeing the outcomes they expected.06:28 The Capability Era: Building for the FutureSam introduces the Capability Era and explains why underlying capability may now matter more than speed of adoption.09:06 The Importance of Capability Over SpeedA look at why fast AI adoption without clarity, systems, and capability can create complexity rather than progress.11:10 Framing Your Business JourneyWhy seeing yourself as “falling behind” can be exhausting, and why the more useful identity is that of a builder.15:47 Identifying Your Strengths and Moving ForwardSam closes by helping business owners think about what they already know, what makes them different, and where AI could meaningfully amplify their strengths.Key topicsWhy running a business can already feel overwhelming before AI is added to the mixWhy AI adoption is not the same as AI capabilityThe difference between speed of adoption and depth of capabilityWhy many businesses are experiencing a value realisation gap with AIHow the Knowing Doing Gap applies to AI adoptionWhat the Capability Era means for small business ownersWhy capability can become a more durable advantage than speedHow AI can create complexity when the underlying business is unclearWhy comparison to other business owners can be misleadingThe role of self-efficacy in business growth and implementationWhy tools do not replace strategy, clarity, or customer understandingHow to identify what is worth amplifying in your businessKeywordsAI in business, AI for small business, AI adoption, AI capability, AI strategy, artificial intelligence for small business, business capability, capability gap, Capability Era, small business growth, business leadership, business strategy, digital capability, leadership capability, AI readiness, value realisation gap, Knowing Doing Gap, self-efficacy, business systems, working smarter, business owner burnout, entrepreneurship, future of work, AI tools, small business marketing

Why Local AI Could Change Everything for Small Businesses
Make Time host, Sam Hurley, explores one of the most important emerging shifts in artificial intelligence for small and medium-sized businesses: the move from cloud-based AI tools toward local AI models owned and controlled by the business itself.
While most businesses currently interact with AI through browser-based tools like ChatGPT, Claude, Copilot, and Gemini, Sam explains why a transformation is underway. Smaller, highly capable AI models are now becoming accessible enough to run locally on business-owned hardware, creating new opportunities around privacy, cost control, customisation, and strategic independence.
The episode breaks down the hidden trade-offs involved in cloud AI adoption, including data governance concerns, rising subscription dependency, and the operational risks of relying entirely on third-party platforms.
Sam explains why this matters particularly for businesses handling sensitive customer information, proprietary processes, regulated data, or complex operational workflows.
The conversation introduces the rise of local AI models and Small Language Models (SLMs), showing how rapidly improving model quality, lower infrastructure costs, and easier deployment tools are making local AI viable for smaller operators for the first time.
Sam explores where local AI creates the most value, including:
internal knowledge management
document review
compliance support
quoting and estimation
proprietary workflow automation
The episode also examines why the future of AI in business is likely to be hybrid rather than all-or-nothing, with businesses using local AI for sensitive, repetitive, operational work while leveraging larger cloud models for broader reasoning and creative tasks.
At its core, this episode is not simply about AI tools. It is about strategic ownership, capability building, and designing an AI approach that aligns with the way your business actually operates.
Want to understand where your capabilities and AI Readiness maps - take the complementary Small Business Capability Gap diagnostic to get a full report - https://capability-gap.25eight.co
What you’ll learn in this episode:
The difference between cloud AI and local AI models
Why businesses are beginning to move AI infrastructure in-house
The hidden risks of cloud AI subscriptions and data sharing
How Small Language Models (SLMs) are changing AI adoption
Why local AI can dramatically reduce long-term costs
The business advantage of training AI on your own data
Practical use cases for local AI in small businesses
Why the future of AI is likely hybrid rather than fully cloud-based
What small businesses should consider before adopting AI infrastructure
Key takeaway:
The businesses that benefit most from AI over the next decade may not be the ones adopting the most tools.
They may be the ones thinking most carefully about ownership, capability, data control, and where AI fits strategically inside their operations.
Notable insight:“The AI you build into your operations does not have to sound like everyone else’s. It can sound like yours.”
Chapters:
00:00 – The Shift in AI for Small Businesses
01:25 – Understanding Cloud AI Limitations
03:27 – The Rise of Local AI Models
08:39 – Practical Applications of Local AI
11:00 – Implementing Local AI in Your Business
12:13 – Strategic Considerations for AI AdoptionResources &
Technologies Mentioned:
ChatGPT
Claude
Gemini
Copilot
Ollama
Mistral 7B
Gemma2
Phi-3
Gartner AI forecasts
Local AI, small language models, AI for small business, cloud AI, AI infrastructure, local LLMs, AI privacy, AI data security, business AI strategy, artificial intelligence, AI adoption, AI in Australia, AI business tools, digital transformation, small business technology, AI governance, AI operations, hybrid AI strategy, sovereign AI, AI capability

Why AI Isn't Delivering ROI for Many Business
Make Time host, Sam Hurley, explores one of the biggest misconceptions surrounding AI adoption in business today: the assumption that AI tools alone create value.
Drawing on research from organisations including McKinsey, Stanford, MIT, and OECD, Sam explains why many businesses are investing heavily in AI yet failing to see meaningful returns. While AI adoption has accelerated rapidly, capability development has not kept pace.
The result is often faster output, but not necessarily better outcomes.
At the centre of this episode is a simple but powerful framework:
Capability × AI = Output
AI, Sam argues, is not an addition to business performance. It is a multiplier. When underlying capability is strong (clear leadership, aligned teams, sound operations, strategic thinking, and digital literacy), AI can become transformative. But when capability is weak, AI often amplifies confusion, misalignment, and inefficiency at scale.
The conversation traces the evolution of technological disruption through the lens of the printing press, showing how every major technological shift eventually stops being about the tool itself and starts becoming about human capability. Sam argues that AI is now entering that same phase.
The episode introduces the four capability layers AI amplifies in business:
- Human capability
- Leadership capability
- Business capability
- Digital and AI capability
Alongside these, Sam explores the one category AI cannot create: embedded human capability. These are the capabilities developed through real-world experience, pressure, judgment, and repeated application under genuine business conditions.
This episode reframes the AI conversation away from tools, prompts, and automation hype, and toward the deeper question every business leader should be asking:
“What exactly am I multiplying?”
Key topics
- Why many businesses are failing to see ROI from AI
- The hidden reason AI can create distraction instead of value
- Why AI is best understood as a multiplier, not a replacement
- The four capability layers AI amplifies
- The difference between digital capability and embedded human capability
- Why leadership and operational clarity matter for AI adoption
- How capability becomes the real competitive advantage in the AI economy
- Why small businesses may be better positioned than they realise
AI does not fix unclear strategy, poor leadership, weak operations, or low confidence. It amplifies whatever already exists underneath. The businesses that benefit most from AI will be those investing in the capability behind the tools.
“Weak capability multiplied by AI equals fast mediocrity at scale.”
Find your capability gap
Keywords: AI in business, AI ROI, artificial intelligence for small business, business capability, leadership capability, AI strategy, digital transformation, AI readiness, small business growth, business systems, human capability, AI adoption, entrepreneurship, business leadership, capability building, future of work, AI economy, strategic thinking

The Capability Advantage In The AI Economy
Make Time host, Sam Hurley, opens season two by exploring one of the most significant shifts facing small and medium-sized businesses today: the closing gap between individuals and large organisations, driven by the rapid advancement of AI.
Drawing on over a decade of experience supporting business leaders, she reflects on a growing pattern. As access to information, tools, and strategy becomes universal, more business owners are turning to external systems, blueprints, and “proven frameworks” in search of certainty. While these can provide short-term relief, Sam explains why they rarely lead to meaningful, lasting change.
The conversation explores the psychology behind why business owners are drawn to step-by-step systems, especially in times of uncertainty, and why this response is both natural and limiting.
Sam introduces a critical distinction: systems can provide structure, but they cannot replace judgment, context, or the ability to adapt when conditions change.At the centre of this episode is a powerful idea. In the AI economy, success is no longer determined by access to tools. It is determined by the quality of human capability behind those tools.
AI acts as a multiplier, amplifying both strengths and weaknesses, making capability the true competitive advantage.Sam outlines why capability compounds over time, while external systems decay. She explains how businesses that invest in their ability to think clearly, make decisions, and apply knowledge in context will outperform those that rely on borrowed solutions.
This episode sets the foundation for season two, where the focus shifts to building practical capability across human, leadership, business, and digital domains. It reframes growth not as following the right system, but as becoming the kind of leader who can navigate complexity with confidence.Want to benchmark your capabilities and AI readiness of your business?
Take our complementary diagnostic tool to uncover your strengths, spot your gaps and where to focus your efforts for maximum impact. It takes less than 10 minutes - https://capability-gap.25eight.co
What you’ll learn in this episode:
Why AI has levelled the playing field for small businesses
The hidden psychology behind the appeal of business “blueprints”
Why systems fail to deliver long-term results
The difference between borrowed solutions and built capability
How AI acts as a multiplier, not a shortcut
Key takeaway:In a world where tools and information are abundant, the advantage shifts to those who can think, decide, and act effectively.
Capability is no longer optional. It is the infrastructure that determines business success.
Why human judgment and discernment are becoming more valuable
The five capabilities small business leaders need to build right now.
Notable insight:“AI has made the quality of your outputs… essentially independent of the size of your organisation.”
Timestamps:
00:00 – The shift in access and opportunity
02:00 – Why we’re drawn to systems and blueprints06:00 – The problem with following external frameworks
10:00 – AI as a multiplier (and the hidden risk)
14:00 – Capability vs systems: what actually compounds
18:00 – The five capabilities that matter most
23:00 – What this means for small business leaders
26:00 – Season two: what’s coming next
Keywords:
AI for small business, capability building, business strategy, decision making, entrepreneurship, small business growth, AI economy, leadership capability, digital capability, human skills in business, business mindset, adaptability, AI literacy, strategic thinking, business coaching, 25eight, Make Time podcast

Business Don't Fail Because People Are Incapable
Make Time host, Sam Hurley, explores one of the most important things to get right early in business: understanding the problem you solve and why it matters.Drawing on over a decade of experience working with small and medium-sized business leaders, she reflects on the patterns behind business success and failure. While external factors play a role, Sam explains why outcomes are ultimately shaped by the decisions business owners make, and how those decisions are often limited by the knowledge available at the time.The discussion traces the evolution of 25eight’s approach, from solving for time constraints through accelerated learning, to uncovering the deeper drivers of success. It highlights why knowledge alone is not enough, and why the ability to apply that knowledge consistently under real conditions is what separates businesses that survive from those that thrive.Sam introduces the role of diagnostics, personalised learning, and the often overlooked human elements such as self-efficacy, clarity, and intrinsic motivation. She explains how these factors influence completion, implementation, and ultimately business performance.As the final episode of season one, this conversation sets the foundation for season two, where the focus will shift to building capability across human, leadership, business, and digital domains in a way that is practical, applied, and immediately useful.Keywords: small business growth, problem-solution fit, decision making, business strategy, capability building, self-efficacy, intrinsic motivation, leadership capability, digital capability, AI in small business, personalised learning, business diagnostics, entrepreneurship, business success.

Knowledge vs Capability And Why This Matters More Than Ever
Make Time host, Sam Hurley, CEO, 25eight explores the critical difference between knowledge and capability, and why this gap is one of the biggest constraints to small business growth.She explains why knowing more does not necessarily lead to better results, drawing on research from organisational theory, education, and the AI economy. In a world where knowledge is increasingly accessible and abundant, Sam makes the case that true advantage now comes from the ability to act, decide, and implement effectively.The discussion introduces the concept of dynamic capabilities and explores what it actually takes to build capability in a business. It also challenges traditional approaches to learning and development, highlighting why most programs fail to create lasting change and what is required instead.Keywords: knowledge vs capability, small business growth, business capability, AI economy, dynamic capabilities, leadership skills, business strategy, self-efficacy, decision making, entrepreneurship, small business success, capability gap, digital transformation, business education, growth mindset.Takeaways-- Knowledge is widely accessible and increasingly commoditised in the AI economy.-- Capability is the ability to act effectively, consistently, and under real conditions.-- The gap between what you know and what you do is one of the biggest constraints to business growth.-- Dynamic capabilities (sensing, seizing, reconfiguring) are key drivers of business performance.-- Two people with the same knowledge can achieve very different outcomes based on their ability to apply it.-- Self-efficacy (belief in your ability to act) plays a critical role in performance.-- AI is accelerating access to information but increasing the importance of human capability.-- The most in-demand skills globally are capabilities such as analytical thinking, adaptability, leadership, and resilience.-- Businesses that build strong capability use AI to amplify results, while others create more noise without impact.-- Capability is built through application, feedback, coaching, and reflection—not just learning.-- Most traditional education focuses on information delivery, which leads to low retention and limited behavioural change.-- Diagnosis of capability gaps is critical before attempting to solve business problems.-- Capability is both individual and collective, including systems, decision-making, and team dynamics.-- Building capability proactively is faster and less costly than learning through crisis.-- Real business growth comes from the ability to act on knowledge, not just acquire it.Do you want to benefit from Sam's coaching and mentorship whilst building your growth strategy and strategic leadership skills?25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-programSign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder - https://www.25eight.co/newsletter-sign-upSound Bites"Knowledge is not capability.""Information is everywhere. The ability to act is what creates advantage."Chapters00:00 The Knowledge vs Capability Gap02:10 What Knowledge Actually Is04:15 What Capability Looks Like in Practice06:45 The Research Behind Capability and Performance09:30 The Capability Approach and Real Development12:15 Why This Matters in the AI Economy15:10 The Three Core Capabilities: Sensing, Seizing, Reconfiguring18:20 Why Most Learning Doesn’t Lead to Results20:30 What Actually Builds Capability23:00 Real Business Outcomes from Capability Development25:30 Final Reflection: What Are You Actually Able to Do?...

The Digital Gap: Turning Online Activity Into Customer Growth
In this weeks episode of Make Time, host Sam explores the gap between digital presence and effective digital strategy for small businesses. She emphasises the importance of understanding customer journeys, measuring results meaningfully, and acting with intention in a noisy digital landscape, especially with the increased adoption of AI tools. Are you a small business owner or leader who wants to build the capability, clarity and systems to actually get value from AI and grow your business?25eight's award-winning Next-Level Growth Program helps you develop the strategic thinking, systems design and decision-making foundations that make everything, including AI, work harder for your business.Find out more here: https://www.25eight.co/next-level-growth-programSign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder: https://www.25eight.co/newsletter-sign-upKey TopicsThe difference between online presence and digital strategyThe importance of understanding customer journeysMeasuring what matters in digital marketingThe impact of AI and content noiseDeveloping digital capability over timeSound Bites"Digital marketing is both a blessing and a curse""Visibility alone is no longer enough in digital marketing""Act with intention to stand out in a noisy digital world"Chapters00:00 The Digital Marketing Dilemma02:14 Understanding Digital Presence vs. Digital Strategy04:57 The Importance of Digital Capability08:03 Shifting from Activity to Intentional Strategy10:36 Navigating the Noise of Digital MarketingKeywordsdigital marketing, small business, digital strategy, customer journey, measurement, AI, online presence, marketing effectiveness

Why More Tech Makes Some People Less Productive And What To Do About it
In this week's episode of Make Time, Sam explores how small business owners often accumulate too many digital tools in response to problems, leading to decreased productivity. She offers strategies to streamline your digital environment, adopt intentional technology, and ultimately work smarter, not harder.
The Digital ROI Formula Sam refer's to:
Digital Investment Score = (TxAxFxS) / (CxIxR)Value Side (numerator)
T = Time saved (per week)A = Adoption Likelihood (1-5)
F = Frequency of Use (1-5 - Daily, 5 - Weekly, 3 - Monthly, 1)
S = Strategic Alignment (1-5) (Does this support growth, systems or scale?)
Cost Side (denominator)C = Cost (monthly $ equivalent)
I = Implementation Effort (1-5)
R = Risk of Complexity (1-5)
Score
Over 5 - Strong investment
2-5 - Conditional (may need redesigning or better implementation plan)
Under 2 - Do not invest
Are you a small business owner or leader who wants to build the capability, clarity and systems to actually get value from AI and grow your business?
25eight's award-winning Next-Level Growth Program helps you develop the strategic thinking, systems design and decision-making foundations that make everything, including AI, work harder for your business.
Find out more here: https://www.25eight.co/next-level-growth-program
Sign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder: https://www.25eight.co/newsletter-sign-upKey
Topics
Reactive vs. intentional technology adoption
The cost of digital overload and fragmentation
How to audit and streamline your digital toolsThe role of processes in choosing the right tools
Future of AI in business productivity
Sound Bites
"Most small business owners use 12 to 20 tools."
"Manual work and overlapping tools waste time."
"Conduct a digital tools audit in one hour."
Chapters00:00 The Digital Tool Overload09:21 Reactive vs. Intentional Technology Adoption17:18 Building an Effective Digital Environment
Keywordsproductivity, small business, digital tools, tech stack, automation, efficiency, digital transformation, workflow, AI tools, business strategy

The most important consideration for integrating AI in your business
In this episode, Sam tackles one of the most common frustrations small business owners face with AI: trying it, not getting the results they expected, and wondering what went wrong. The answer, more often than not, isn't the tool. It's that AI has been dropped into a business that isn't yet ready for it. Sam introduces the concept of the capability-technology mismatch, draws on McKinsey and World Economic Forum research, and uses 25eight's own Small Business Capability Gap Index to show what readiness actually looks like in practice. She reframes AI as a multiplier, not an addition and explains why that distinction changes everything about how and when to adopt it. The episode closes with five practical steps for building the right foundations, and four honest diagnostic questions every business owner should sit with before investing further in AI tools.Are you a small business owner or leader who wants to build the capability, clarity and systems to actually get value from AI?25eight's award-winning Next-Level Growth Program helps you develop the strategic thinking, systems design and decision-making foundations that make everything, including AI, work harder for your business.Find out more here: https://www.25eight.co/next-level-growth-programSign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder: https://www.25eight.co/newsletter-sign-upTakeawaysMost small businesses that adopt AI don't get the results they expected, not because the tools don't work, but because the foundations aren't there yet. AI is a multiplier: it amplifies what already exists, good or bad. Broken processes don't get fixed by AI, they just break faster. The businesses getting the most from AI are operating at a strong base level of business capability before they introduce it. The skills most in demand in the AI economy are human ones: analytical thinking, strategic reasoning, resilience and leadership. AI can automate a workflow, but someone has to design it first. That's a thinking skill, not a technology skill. The five-step sequence that works is clarity, documentation, systemisation, intentional AI adoption, and iteration, in that order. The gap between digital capability and business capability in many small businesses is what 25eight's Momentum Framework calls stalled: not failing, but not moving either. The most durable competitive advantages are the ones AI can't replicate: judgment, relationships, contextual knowledge, and the ability to lead through complexity. The businesses that benefit most from AI won't be the ones who adopted it first. They'll be the ones who were ready for it.Sound Bites"AI doesn't fix what's broke. It just breaks faster.""Think of AI as a multiplier, not an addition. Zero multiplied by three is still zero.""Extraordinary tools in the hands of unprepared operators don't produce extraordinary results.""The gap isn't in technology access. It's in the capability to use it.""AI can inform, help and execute. But it can't decide what matters. That's your job."Chapters00:00 Why Most AI Adoption Falls Short02:32 The Capability-Technology Mismatch07:05 The Human Skills AI Can't Replace11:23 What the Data Shows: Systemise First, Then Adopt13:05 The Five-Step Sequence for AI Readiness17:57 Stalled: When Good Businesses Stop Moving Forward19:54 Four Questions to Ask Before Your Next AI InvestmentKeywordsartificial intelligence, AI adoption, small business, business capability, human capability, AI strategy, business foundations, systems design, strategic thinking, decision making, business growth, SME, capability gap, AI readiness, digital transformation, business leadership, productivity, working smarter, 25eight, AI economy

Market Forces & The Future For Small Business
In this episode, Sam discusses the challenges small businesses face in a competitive market dominated by larger enterprises and cheaper alternatives. She emphasises the importance of innovation, local economic resilience, and the need for small businesses to adapt their strategies to remain viable. The conversation explores market forces, the future economy, and practical strategies for small businesses to differentiate themselves and build competitive advantages without compromising their core values.Do you want to benefit from Sam's coaching and mentorship whilst building your growth strategy and strategic leadership skills? 25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-programFor Allied Health Practice Owners - https://www.25eight.co/next-level-growth-allied-healthSign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder - https://www.25eight.co/newsletter-sign-upTakeawaysThe hardest part for small businesses is price pressure.Small businesses are critical for local economic resilience.Digital marketplaces create commoditisation pressure.Large firms benefit from scale economies and lower costs.Small businesses drive job creation and innovation.The future economy may favour smaller, value-driven businesses.Resilience becomes a competitive advantage for small businesses.Differentiation is key to surviving in a competitive market.Small businesses need to communicate their unique value.Trust, context, and care are strengths of small businesses.Sound Bites"How do I remain viable without eroding who I am?""Don't compete purely on price.""Translate your craft into expertise for customers."Chapters00:00 The Challenges Facing Small Businesses02:32 Understanding Market Forces and Competition05:03 The Future Economy and Small Business Resilience07:40 Strategies for Small Business Viability10:33 Building Competitive Advantages12:55 The Role of Small Businesses in the Local EconomyKeywordssmall business, competition, market forces, resilience, innovation, economic stability, pricing strategies, customer value, local economies, future economyRead the LinkedIn post that inspired this podcast: https://www.linkedin.com/posts/samanthalhurley_what-happens-to-a-place-when-a-business-that-activity-7421753201814630400-A6Mk?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFFWsEBzOUFl_4Lrx28MNniPBJsRU6om74

Unlocking Business Growth: 10 Mindset Shifts for Success
In this episode, Sam discusses essential mindset shifts and practical tools for small business owners to overcome limitations and achieve sustainable growth.
She emphasises the importance of transitioning from a doer to an architect, focusing on long-term strategies, embracing a growth mindset, managing risks, empowering teams, and prioritising customer value. The conversation also highlights the significance of collaboration and sustainable performance in business success and practical steps you can take to change your mindset.
Do you want to benefit from Sam's coaching and mentorship whilst building your growth strategy and strategic leadership skills? 25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-programWe're also running an Allied Health cohort.Find out more here https://www.25eight.co/next-level-growth-allied-healthSign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder - https://www.25eight.co/newsletter-sign-upTakeawaysSmall business owners often plateau due to self-imposed limitations.Transitioning to a CEO mindset is crucial for growth.Designing systems is more valuable than fixing tasks.Long-term thinking is essential for sustainable success.A growth mindset fosters creativity and problem-solving.Managing risks through experimentation can mitigate fear.Empowering teams enhances motivation and productivity.Customer value should drive business decisions.An abundance mindset opens up new opportunities.Collaboration leads to better outcomes and innovation.Sound Bites"Trade fighting fires to plant forests.""Managing risks through micro experiments.""Seeing opportunities instead of threats."Chapters00:00 The Limiting Factor in Business Growth02:22 Mindset Shifts for Sustainable Success03:59 Long-Term Thinking vs. Short-Term Fixes05:51 Embracing a Growth Mindset06:18 Risk Management and Empowerment08:14 Customer-Centric Focus09:20 Abundance vs. Scarcity Mindset10:05 Systems Thinking in Business11:07 Collaboration Over Isolation11:53 Sustainable Performance and Energy ManagementKeywordsbusiness growth, mindset shifts, entrepreneurship, leadership, sustainable performance, risk management, customer value, systems thinking, collaboration, abundance mindset

From Practitioner to Business Leader: Jessica Sammut's Story of Success
In this episode of Make Time, host Sam Hurley interviews Jessica Sammut, an accomplished entrepreneur and business coach in the allied health sector. They discuss Jessica's journey from practitioner to business owner, the importance of execution in turning ideas into reality, and the challenges faced by allied health practitioners in building sustainable practices. Jessica shares insights on creating a supportive company culture, the significance of aligning personal and business values, and the need for effective systems in multi-location practices. The conversation emphasises the importance of empowering team members and fostering a community that prioritises patient care and business sustainability.Do you want to benefit from Sam's and Jess' coaching and mentorship whilst building your growth strategy and strategic leadership skills? 25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-program Sign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder - https://www.25eight.co/newsletter-sign-upKey TakeawaysA brilliant idea is worth a dollar, but execution is key.Transitioning from practitioner to business owner requires a mindset shift.Building a strong team culture is essential for success.Values alignment is crucial for sustainable business practices.Effective systems streamline operations in multi-location practices.Empowering team members leads to better patient care.The allied health industry faces unique challenges that require innovative solutions.Investing in team development is vital for business growth.Understanding personal and business values guides decision-making.Community and collaboration enhance the success of allied health practices.Sound Bites"A brilliant idea is worth a dollar.""It's about building them up and empowering them.""If it costs my values, it costs too much."Chapters00:00 The Importance of Execution Over Ideas02:55 Jessica's Journey into Business06:06 The Turning Point: Balancing Motherhood and Business09:54 Building a Business Beyond Yourself12:54 Navigating Opportunities and Growth18:03 Developing Systems for Multi-Location Success19:43 Transforming as a Business Leader22:28 Challenges in Allied Health Business Ownership26:37 Navigating Business with Empathy31:01 Human-Centred Business Coaching35:49 Empowering Allied Health Practitioners41:12 Future Aspirations and Growth Strategieskeywordsbusiness growth, allied health, entrepreneurship, team building, execution, coaching, values, practitioner, business owner, community

What Data Tells Us About Business Success
Make Time host, Sam Hurley, CEO, 25eight explores the multifaceted nature of entrepreneurship, emphasising that it is not a universal path for everyone. She delves into global and Australian data on entrepreneurship, highlighting the challenges, isolation, and the psychological traits that contribute to success. The discussion also redefines what success means in entrepreneurship, advocating for a more sustainable and fulfilling approach to business ownership.Takeaways - Entrepreneurship is not a default path for most people. - Many entrepreneurs are driven by opportunity rather than necessity. - Isolation is a common experience for entrepreneurs. - Access to peers and mentors is crucial for success. - Survival rates for small businesses vary significantly by industry. - Cash flow issues are a leading cause of business failure. - Successful entrepreneurs manage risk rather than simply tolerate it. - Digital adoption can significantly enhance business performance. - Experience and industry knowledge contribute to higher success rates. - Success in entrepreneurship can mean stability and meaningful work, not just growth.Do you want to benefit from Sam's coaching and mentorship whilst building your growth strategy and strategic leadership skills? 25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-program Sign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder - https://www.25eight.co/newsletter-sign-upSound Bites"Entrepreneurship is not for everyone.""Have you got what it takes?"Chapters00:00 Understanding Entrepreneurship: A Global Perspective02:23 The Motivations Behind Entrepreneurship03:51 Challenges and Isolation in Entrepreneurship06:28 Factors Influencing Business Survival09:11 Key Traits of Successful Entrepreneurs11:48 The Australian Small Business Landscape14:26 Psychological Traits and Support Systems16:03 Lessons Learned: Is Entrepreneurship for You?entrepreneurship, small business, success factors, challenges, isolation, global data, Australia, business survival, psychological traits, support networks

12 Practical Actions to Reduce Mental Load In Your Business
In this episode of Make Time, host Sam delves into the concept of decision fatigue and its impact on small business owners. She explains how the famous tech boss uniform is not just a fashion statement but a strategy to protect decision quality.
Sam emphasises that running a business involves making countless micro-decisions daily, which can lead to mental exhaustion. To combat this, she offers practical strategies to streamline decision-making processes, allowing entrepreneurs to focus on high-impact choices that drive their business forward.
Sam introduces twelve actionable methods to reduce decision fatigue, such as creating uniforms for work attire, pre-scheduling power hours, and utilising checklists for repetitive tasks. She highlights the importance of automating, standardising, or eliminating low-value decisions to free up mental space for more significant strategic thinking. By implementing these strategies, business owners can enhance their productivity, make better decisions, and ultimately reduce the risk of burnout, all while maintaining a healthy work-life balance.
Takeaways
"Running a small business means you're making hundreds of micro choices a day."
"The more options often feels like freedom, but it can actually create drag."
"Most decisions are reversible. They're like a two-way door and we treat them lightly."
"You make better decisions when you have the capacity to do so."
"Never chase too many rabbits."
"Turn decisions into defaults."
"Decision making suffers when you're depleted, stressed or sleep deprived."
Do you want to benefit from Sam's coaching and mentorship whilst building your growth strategy and strategic leadership skills?
25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out.
Find out more here https://www.25eight.co/next-level-growth-program
Sign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder - https://www.25eight.co/newsletter-sign-up
Chapters
00:00 Introduction to Decision Fatigue
01:32 Understanding Decision Quality
03:01 Strategies to Reduce Decision Fatigue
05:44 Practical Methods for Better Decision Making
11:46 Creating a Decision Dashboard
12:56 Protecting Decision Quality and Recovery
keywords
decision fatigue, small business, productivity, decision-making strategies, burnout prevention, automation, standardisation, decision quality, time management, business efficiency

How to Determine Pricing in your Small Business
In this episode, Sam discusses the complexities of pricing for small businesses, particularly in service-oriented fields. She emphasises the emotional and ethical dilemmas faced by business owners when setting prices, the importance of establishing a viability floor, and the shift towards value-based pricing strategies.
Sam also highlights the need for diagnostics to identify underlying issues affecting pricing and business viability, advocating for a balanced approach that considers both accessibility and sustainability.
Takeaways
Pricing is an emotional decision for many business owners.
Underpricing can lead to chronic stress and compassion fatigue.
Establishing a viability floor is crucial for sustainable pricing.
Value-based pricing focuses on perceived outcomes rather than costs.
Sliding scales can increase access but need careful design.
Discounting should be a strategy, not a reflex.
Customer feedback is essential for refining pricing strategies.
Diagnostics can help identify pricing challenges and business viability issues.
Healthy pricing allows for continued support and improvement of services.
Fair pricing is not greed; it's necessary for long-term impact.
Head here to access the pricing guide Sam mentioned - www.25eight.co/quick-guide-to-pricing-for-small-business
Head here for our mini diagnostic - https://www.25eight.co/blog/discover-your-stage-of-business-growth-and-the-strategies-to-reach-the-next-level
Do you want to benefit from Sam's coaching and mentorship whilst building your growth strategy and strategic leadership skills?
25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out.
Find out more here https://www.25eight.co/next-level-growth-program
Sound Bites
"Pricing has leverage."
"Access models need design, not feeling guilty."
"Money isn't evil. It's an exchange of value."
Chapters
00:00 The Emotional Tug of War in Pricing
03:09 Understanding the Strategic Importance of Pricing
06:24 Establishing Your Viability Floor
09:07 Value-Based Pricing: Moving Beyond Cost Plus
11:43 Testing and Adapting Your Pricing Strategy
14:22 The Bigger Picture: Diagnosing Pricing Issues
keywords
pricing, small business, value-based pricing, cash flow, ethical pricing, service-based professions, compassion fatigue, pricing strategies, business viability, customer feedback

Business Growth on Your Terms
In this episode of Make Time, host Sam delves into the critical process of identifying what truly matters to business owners. She emphasises that growth should be defined on personal terms, challenging the common misconception that leaders should inherently know their priorities. Instead,
Sam advocates for a reflective approach, where understanding friction and discomfort in business can reveal deeper insights about personal and professional alignment. She discusses how urgency often overshadows intentional thinking, leading to a disconnect between business success and personal satisfaction.
Sam introduces the concept of using diagnostics as a tool for clarity, helping leaders recognise patterns and misalignments in their business operations. By focusing on what truly matters, rather than getting caught up in the hustle, business owners can make more intentional decisions that align with their values and goals.
The episode concludes with a reminder that clarity and focus are essential for sustainable growth, encouraging leaders to regularly revisit their definitions of success and their relationship with work.
Do you want to benefit from Sam's coaching and mentorship whilst building your growth strategy and strategic leadership skills?
25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out.
Find out more here https://www.25eight.co/next-level-growth-program
- Takeaways
- Growth should be defined on your terms.
- Clarity comes from better awareness, not more effort.
- Friction reveals what matters most in your business.
- Diagnostics help identify misalignments in business operations.
- Regularly revisit your definition of success.
Chapters
00:00 Defining Growth on Your Terms
03:08 Understanding Friction as a Guide
05:40 The Power of Diagnostics in Business
07:59 Focus and Intentional Decision Making
Keywords
business growth, self-reflection, diagnostics, leadership, personal values, business alignment, intentional decision-making, sustainable growth, clarity in business, identifying priorities

How to Set Business Goals You'll Actually (Want To) Achieve
In this episode, Sam discusses the importance of setting intentional and meaningful growth goals for businesses. She emphasises that growth should be defined personally and aligned with individual values rather than societal expectations. The conversation explores the relationship between money and business, advocating for a mindset that views money as an energy exchange. Sam also highlights the significance of building capability and embracing ordinary actions to achieve extraordinary outcomes. Finally, she encourages listeners to focus on meaningful goals that resonate with their true aspirations.
25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-program
To join Sam in the next CEO Session, click here to see when the next session is running - https://www.25eight.academy/storeTakeawaysGrowth is only meaningful when it is intentional, sustainable, and aligned with personal values.Defining what success means to you is crucial for achieving meaningful growth.Sustainable growth comes from clarity, capability, and human-centred systems.Money should be viewed as an energy exchange rather than an enemy.Extraordinary businesses emerge from ordinary people who build extraordinary capabilities.Focusing on three key goals is more effective than pursuing multiple random goals.Accepting your current state is essential for setting realistic and meaningful goals.Growth is about becoming more fully and confidently yourself.Building skills and confidence through practice is vital for business leaders.The ordinary can be made extraordinary through intentional actions and systems.Sound Bites"You are the captain of your ship.""Sustainable growth is not born from burnout.""Growth is not about becoming someone else."Chapters00:00 Setting Intentional Growth Goals04:05 Defining Personal Success07:03 Understanding Money as Energy10:47 Building Extraordinary Capability12:38 Embracing Ordinary Actions14:28 Focusing on Meaningful Goalsgrowth goals, personal success, business strategy, money mindset, extraordinary capability, intentional living, goal setting, business growth, sustainable success, human-centred business

From Rock Star to Entrepreneur: Cam Bird's Journey
In this episode, Sam interviews Cam Bird, a rock and metal recording artist turned entrepreneur, who shares his journey from a young guitar enthusiast to a successful music teacher and business owner. Cam discusses the importance of mentorship, the challenges of navigating the music industry, and the innovative teaching methods he has developed to engage students. He emphasises the need for balance between creativity and business, the significance of understanding market needs, and the value of building a personal brand through social media. Cam's story is one of passion, resilience, and the pursuit of a fulfilling career in music.TakeawaysCam's journey began with a guitar gifted by his parents.Mentorship played a crucial role in Cam's development as a musician.The music industry is challenging, with dreams often clashing with reality.Transitioning from performing to teaching was a pivotal moment for Cam.Finding balance between work and personal life is essential for creativity.Innovative teaching methods can enhance student engagement and learning.Social media is a powerful tool for building a personal brand.Understanding market needs is key to business success.Creativity and business acumen must coexist for sustainable success.It's important to value your time and skills as a creative.Find Cam here:https://www.cambirdmusic.com/https://www.youtube.com/cambirdmusicDo you want to benefit from Cam's mentorship whilst building your growth strategy and strategic leadership skills?Our award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-programSound Bites"You only need to be right once.""You can't be a poor artist.""You need to find your people."Chapters00:00 The Journey Begins: From Passion to Profession02:27 The Impact of Mentorship in Music Education04:54 The Dream of Rock Stardom: Reality vs. Aspiration10:07 Navigating the Music Industry: Balancing Art and Business14:47 The Shift to Teaching: Finding Stability and Purpose15:28 Overcoming Challenges: The Importance of Adaptability21:47 Building an Online Presence: The Power of Social Media27:39 Embracing Change and Letting Go29:49 Reassessing Priorities and Finding Balance31:40 Health Challenges and Business Adaptation34:30 Innovative Teaching Models and Flexibility39:15 New Opportunities and Partnerships42:03 Raising the Floor: Sustainable Growth47:31 Valuing Creativity and Protecting Your Workmusic, entrepreneurship, teaching, mentorship, creativity, guitar, business, online learning, rock music, personal growthhow to grow your creative business how to make money as a musician

The Hidden Key to Business Growth: Self Efficacy
In this episode of Make Time, host and CEO of 25eight, Sam discusses the critical role of self-efficacy in achieving success in business and leadership. She explains how self-efficacy, defined as a person's belief in their ability to succeed, is a strong predictor of performance and resilience. Sam outlines the four drivers of self-efficacy and provides practical strategies for strengthening it, emphasising the importance of inner development alongside outer skills. She concludes by highlighting the future of leadership, where self-efficacy will be essential for navigating complexity and driving growth.
Takeaways
Self-efficacy is a key predictor of success in various fields.
Belief in one's abilities can significantly impact performance.
Mastery experiences build self-efficacy through overcoming challenges.
Vicarious experiences can inspire confidence in one's capabilities.
Verbal persuasion from coaches enhances self-efficacy.
Physiological states affect performance and decision-making.
Inner development is crucial for effective outer strategies.
Setting achievable goals fosters self-efficacy growth.
Reflecting on past successes reinforces self-belief.Emotional regulation is essential for maintaining self-efficacy.
Do you want to benefit from Sam's coaching and mentorship whilst building your growth strategy and strategic leadership skills?
25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out.
Find out more here https://www.25eight.co/next-level-growth-program
Sound Bites
"Skill without belief leads to hesitation."
"Reframe failure as data, not identity."
"Self-efficacy is the foundation of execution."
Chapters
00:00 The Power of Self-Efficacy
01:28 Understanding Self-Efficacy in Business
03:35 The Impact of Self-Efficacy on Performance
06:25 Building Self-Efficacy: The Four Pillars
12:01 Practical Strategies to Enhance Self-Efficacy
17:27 The Future of Leadership and Self-Efficacy
self-efficacy, business success, leadership, resilience, personal development, growth mindset, coaching, emotional regulation, strategic decision-making, entrepreneurship

How to future proof your business
In this episode, Sam discusses the concept of human-centred business, emphasising its strategic importance in creating value for all stakeholders and why it is necessary for future survival. She outlines five core principles: empathy and inclusion, psychological safety and trust, purpose and meaning, stakeholder value, and employee experience.
Sam highlights the financial benefits of adopting human-centred practices, the role of technology in enhancing human skills, and practical steps for building a human-centred organisation. Sam concludes by addressing common myths and the future landscape of business, advocating for a shift towards human-centred approaches as a foundation for competitive advantage.
Takeaways
- Being human-centred is a strategic choice for value creation.
- Human-centred businesses prioritise the needs of all stakeholders.
- Empathy and inclusion are essential for understanding experiences.
- Psychological safety fosters innovation and learning.
- Purpose-driven organisations outperform their peers financially.
- Stakeholder value enhances trust and brand reputation.
- Positive employee experiences lead to higher retention rates.
- Engaged employees drive better customer service and loyalty.
- Technology amplifies the need for human-centred skills.
- The future of business is rooted in human-centred practices.
- "Empathy is not about being nice."
- "Psychological safety drives learning."
- "Purpose guides behaviour."
Would you like to build a more human-centred business whilst building your own strategic leadership skills. Our award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-program
Follow us on socials to keep up to date when new programs open:https://www.linkedin.com/company/25eight-cohttps://www.youtube.com/@25eighthttps://www.facebook.com/25eightCohttps://www.instagram.com/25eight_co
Chapters
00:00 Introduction to Human-Centred Business
03:15 Core Principles of Human-Centred Business
05:43 The Importance of Purpose and Stakeholder Value
07:48 Designing for Employee and Customer Experience
10:11 Financial Benefits of Human-Centred Practices
12:58 Contrasting Human-Centred and Traditional Models
15:28 Future-Proofing Through Human-Centred Approaches
18:11 Building a Human-Centred Business
20:51 Common Myths and Misconceptions
23:02 Conclusion: The Future of Business is Human-Centered
keywords
human-centred business, employee engagement, customer experience, psychological safety, purpose-driven leadership, stakeholder value, innovation, technology, organisational culture, competitive advantages, future-proof, business growth, business sustainability

The difference between a coach and mentor (and what to expect from each)
In this episode, Sam discusses the critical differences between coaching and mentoring, emphasising their unique roles in supporting successful business leaders. She highlights the importance of education as a foundational element that enhances the effectiveness of both coaching and mentoring.
By understanding these distinctions and the value of structured support, business owners can accelerate their growth and performance, ultimately leading to greater success.
Takeaways
- Running a business today is like a high performance sport.
- Coaching and mentoring deliver different outcomes and support leaders in unique ways.
- A coach helps you think better so that you can do better.
- Mentoring provides wisdom and perspective from experienced individuals.
- Coaching delivers clarity, performance uplift, accountability, and behaviour change.
- Education is a foundational component that enhances coaching and mentoring effectiveness.
- When business leaders understand core principles, they can make immediate changes.
- The synergy of education, coaching, and mentoring creates exponential impact.
- Businesses with external advisors grow faster and report higher confidence.
- With the right support team, business owners can thrive and succeed.
- "Mentoring helps you make better decisions."
- "Education helps organise the chaos."
- "Businesses with external advisors grow faster."
Do you want to benefit from the 25eight model whilst building your business growth strategy?
Our award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-programFollow us on socials to keep up to date when new programs open:https://www.linkedin.com/company/25eight-cohttps://www.youtube.com/@25eighthttps://www.facebook.com/25eightCohttps://www.instagram.com/25eight_co
Chapters
00:00 The High Stakes of Running a Business
02:24 Understanding Coaching vs. Mentoring
04:57 The Power of Coaching
05:52 The Role of Mentoring
07:49 The Importance of Education in Business Growth
12:02 The Synergy of Education, Coaching, and Mentoring
14:18 Identifying the Right Support for Growth
Keywords
business coaching, mentoring, business growth, education, leadership, performance improvement, small business, strategic support, coaching outcomes, mentoring benefits

The most powerful skill you need
In this episode, Sam discusses the importance of developing your own critical thinking skills and strategies in business. She emphasises that relying on others for answers can lead to a loss of power and agility. By cultivating your own thinking, you can be confident to make informed decisions, adapt to changes, and ultimately thrive in a dynamic business environment.
Sam shares insights on how to build your own strategy, the significance of contextual intelligence, and the value of seeking guidance while maintaining ownership of your decisions.
Takeaways
- When you live someone else's answer, you're giving away your power.
- Critical thinking fosters better decision-making and self-reflection.
- Owning your thinking positions you to make informed decisions.
- Outsourcing thinking can lead to a loss of agility.
- Asking uncomfortable questions is a signal of learning.
- Investing in your thinking prepares your business to adapt.
- Contextual intelligence is key to long-term success.
- Following someone else's script can lead to stagnation.
- Building your own perspective enhances the effectiveness of support.
- Thinking for yourself leads to faster execution and real decisions.
Do you want to reclaim your power and develop your critical thinking skills whilst building your business growth strategy?
Our award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out.
Find out more here https://www.25eight.co/next-level-growth-program
Follow us on socials to keep up to date when new programs open:
https://www.linkedin.com/company/25eight-co
https://www.youtube.com/@25eight
https://www.facebook.com/25eightCo
https://www.instagram.com/25eight_co
Quotes
- "You give away your power."
- "You need to be the answer."
- "Thinking for yourself compounds."
Sound Bites
Chapters
00:00 The Power of Independent Thinking
08:04 Building Your Own Growth Strategy
12:04The Importance of Contextual Intelligence
Keywords
critical thinking, business strategy, decision making, self-empowerment, entrepreneurship, growth mindset, agility, innovation, learning, ownership

Where to make your best investments
In this episode, Sam discusses the concept of investment beyond just financial terms, emphasising that every choice we make is an investment of our time, energy, and attention. She explores the importance of self-investment, the compounding effect of small, consistent actions, and the need for conscious decision-making in our daily lives.
The conversation also touches on the collective impact of our investments on society and the environment, urging listeners to reflect on their personal and collective investment strategies.
Takeaways
- Every one of us is an investor every single day.
- Investment isn't just about money; it's about time and energy.
- The returns we get depend on where and how we invest.
- Self-investment is often the hardest but yields the best returns.
- Small acts of self-investment compound over time.
- Being a conscious investor starts with awareness.
- Most decisions are emotional, not rational.
- Investing in local businesses strengthens communities.
- Every purchase is a vote for the kind of world we want.
- Invest wisely for a thriving future.
Are you ready to invest in yourself and the growth of your business? 25eight's Next-Level Growth Program guides you to develop as the leader your business needs to reach the next stage.
Grow your confidence and capabilities as a small-medium business leader and join the next cohort of the award winning Next-Level Growth Program - https://www.25eight.co/next-level-growth-program
Chapters
00:00 Investing Beyond Money
02:50 The Power of Self-Investment
05:10 Conscious Investment and Long-Term Growth
08:28 Collective Investment and Societal Impact
Keywords:
investment, self-improvement, personal growth, conscious investing, time management, energy allocation, societal impact, behavioural psychology, neuroplasticity, long-term growth

Why your marketing isn't working
In this episode of Make Time, host Sam discusses the common challenges small businesses face in marketing, emphasising the importance of having a solid strategy rather than just relying on tactics. She highlights how understanding customer needs, building a strong brand, and creating a seamless customer experience are crucial for effective marketing. Sam also addresses the role of agencies in marketing and how they can only be effective if they understand the unique aspects of a business. The episode concludes with a focus on intentional marketing strategies that lead to sustainable growth.TakeawaysMany businesses focus too much on tactics rather than strategy.Understanding the 'why' behind marketing efforts is crucial.A strong brand shapes customer perception and builds trust.Customer experience is every interaction along the journey.Marketing campaigns must consider customer experience to be effective.Agencies can't build a strategy they don't understand.A solid strategy provides a decision-making filter for businesses.Knowing your audience and their values is essential for success.Creative marketing can help businesses stand out in crowded markets.Intentional marketing leads to better results and sustainable growth.Chapters00:00 Understanding the Core Challenges in Business Marketing03:14 The Importance of Strategy Over Tactics06:01 Building a Strong Brand and Customer Experience09:07 The Role of Agencies in Marketing Strategy11:53 Creating Intentional Marketing for GrowthKeywords:business marketing, strategy, customer experience, branding, small business, marketing tactics, agency collaboration, growth strategies, effective marketing, customer feedbackVisit www.25eight.co to find out more about our transformational business programs

Purpose Stories; what they are, why they're important, ours and how to develop yours
In this episode, Sam delves into the significance of purpose stories and why sharing yours will help you in your business.She emphasises their role in connecting with audiences and inspiring action.
In sharing 25eight's purpose story, Sam explores the challenges many small business leaders face in gaining the knowledge and skills they need to lead a thriving business. Sam talks about the impact that a program can have over the long term. This innovative learning approach highlights how 25eight are doing business their way and how they help others to build a business on their terms. Sam further highlights the distinction between coaching and mentoring, and the need for adaptable education in a rapidly changing business landscape before encouraging you to share your own purpose story.
Takeaways
- A purpose story connects with audiences beyond financial gain.
- Telling your own story can provide direction and motivation.
- Small businesses face unique challenges in a competitive market.
- Building confidence and skills is crucial for business success.
- Measuring success goes beyond traditional metrics.
- Mentorship strengthens the small business ecosystem.
- Innovative learning approaches enhance skill acquisition.
- Teaching concepts fosters adaptability in changing environments.
- Coaches help individuals discover solutions rather than providing answers.
- Creating a supportive ecosystem is essential for small business growth.
Chapters
00:00 The Power of Purpose Stories
32:12 Crafting Your Own Purpose Story
keywords: purpose stories, small business, coaching, mentorship, business education, confidence building, community support, adaptability, learning strategies, economic development

Solving the challenge of time
In this episode of the Make Time podcast, Sam discusses the origins of the brand 25eight, emphasising the importance of clarity and education for startups. She shares insights on how the company evolved from a marketing agency to a focus on empowering businesses through educational programs. The conversation highlights the challenges faced by startups, particularly around time management and the need for clear strategies. Sam also reflects on the balance between personal growth and business success, advocating for a holistic approach to entrepreneurship.
Takeaways
- The name 25eight symbolises having an extra hour in the day.
- Startups often struggle with time management and clarity.
- Education is key to empowering startups to develop their own strategies.
- The transition from a marketing agency to an educational focus was pivotal.
- Clarity in business strategy saves time and enhances productivity.
- Building a community among startups fosters collaboration and support.
- Personal development is crucial for business leaders to avoid burnout.
- Understanding the purpose behind a brand strengthens its connection with the audience.
- The impact of educational programs can lead to significant outcomes for startups.
- Finding balance between business demands and personal well-being is essential.
- "The impact of that program was incredible."
- "The challenge was time."
- "We help them do that."
Chapters
00:00 The Origin of Make Time Podcast
04:51 Building Educational Programs for Startups
10:02The Concept of 25eight: Finding Time for Business and Self
15:17The Importance of Brand Story and Purpose
keywords: 25eight, brand story, startup education, marketing strategy, business growth, clarity, time management, personal development, small business, entrepreneurship

Why SMEs matter
In this podcast episode, Sam, the CEO of 25eight and host of the podcast, shares her journey from being an international sales and marketing director to becoming an entrepreneur focused on empowering small and medium-sized businesses.
She discusses the importance of education, the challenges faced by SMEs, and the need for business owners to operate on their own terms. Sam emphasises the significance of time management and the balance between personal and professional growth.
Takeaways
- Sam introduces herself and her background in business.
- How she transitioned from a corporate career to entrepreneurship.
- Education is a catalyst for change and important for business success.
- Small and medium-sized businesses are crucial for economic development.
- Time management is a key challenge for business owners.
- Empowering business owners to run their businesses on their own terms is essential.
- The importance of community and support for startups is highlighted.
- Sam's business focuses on providing accessible education and tools for SMEs.
- There is value in slow growth and incremental progress in business.
- The podcast aims to inspire and provide confidence to business owners.
keywords: business, entrepreneurship, small business, marketing, education, leadership, digital tools, community, empowerment, growth
Chapters
00:00 Introduction to Sam and her Journey
02:55 Transitioning to Business Coaching and Education
07:46 The Importance of Small and Medium-Sized Businesses
12:20 Empowering Business Owners to Succeed

To master the art of pitching for business success
In this week's episode Sam delves into the significance of pitch training as a crucial element of business strategy. She discusses how effective pitching can help businesses understand their value proposition, stabilise sales, and adapt to market changes.
Sam emphasises the importance of understanding customer needs and tailoring pitches accordingly, as well as the dynamic nature of business growth and communication.
Takeaways
- Pitching is essential for communicating business value.
- Understanding customer needs is key to effective pitching.
- A great pitch can stabilise sales and drive growth.
- Tailoring pitches is necessary for new markets.
- Everyone in the organisation should understand the pitch.
- Pitch training helps in adapting to different audiences.
- The process of pitching is dynamic and ongoing.
- Building a sustainable business requires effective communication.
- Wisdom in business comes from knowing how to act in situations.
- Pitching can translate into actionable growth plans.
Sound Bites
- "A great pitch can stabilise your sales."
- "Your pitch needs to change as you grow."
- "Your pitch turns into a plan for profit."
Make time to grow your knowledge this week with 25eight. Link to the Five Stages of Business Quiz -https://www.25eight.co/blog/discover-... Sign up for our weekly business tips - https://25eight.kit.com/e062c5d52d Visit 25eight to learn more about our programs www.25eight.co
Chapters
00:00 The Importance of Pitch Training
05:02 Understanding Your Audience and Messaging
08:52 Adapting Your Pitch for Growth
12:06 Strategic Agility Through Pitch Training
15:49Turning Knowledge into Action
pitch training, business strategy, customer needs, market fit, growth, communication, sales pipeline, business expansion, storytelling, strategic planning

Erika Hughes; Building a Culture of Innovation at Integra Systems
What will ensure the longevity of your business when things get tough?In this weeks episode we Make Time for Erika Hughes, the 2023 Women Manufacturer of the Year and Commercial Director of Integra Systems. Erika shares her journey in the manufacturing industry, discussing her strategic approach to business growth, innovation, and the importance of governance. She emphasises the need for resilience in navigating market challenges, the role of technology in enhancing operations, and the significance of mentorship and advisory boards in driving success. Erika also highlights the importance of cash flow management and the lessons learned during the COVID-19 pandemic, ultimately providing insights into the future of manufacturing and the integration of new technologies and what it means to be a truly pioneering business. From "Cash is king. It's oxygen." to"You need a war chest for tough times." you'll walk away with gold nuggets to help you build a sustainable and innovative business. Visit Integra Systems https://integrasystems.com.au/Connect with Erika - https://www.linkedin.com/in/erika-hughesTakeawaysThe importance of strategic governance in business.Innovation is key to staying competitive in the manufacturing sector.Building strong customer relationships is essential for long-term success.Investing in technology can drive operational efficiency and culture.Cash flow management is critical for navigating tough times.Mentorship and advisory boards can accelerate business growth.A resilient company culture fosters safety in experimentation.Understanding market positioning is crucial for business development.The circular economy mindset can lead to cost reductions.Embracing new technologies is necessary for future competitiveness.Chapters00:00 Introduction to Erica Hughes and Her Journey03:46 Career Beginnings and Strategic Growth at Ericsson06:33 Transition to Integra Systems and Innovation in Manufacturing09:51 Navigating Challenges and Customer Relationships12:52 The Secret Sauce: Passion, Structure, and Culture15:44 Market Positioning and Customer Engagement Strategies18:34 Digital Transformation and Innovation During COVID-1921:36 Balancing Cash Flow and Experimentation in Business29:22 Building a Financial War Chest31:41 Navigating Business Growth and Challenges37:26 Investing in Business Resilience40:36 Embracing Circular Economy Principles46:47 Fostering Internal Growth and Development48:34 The Future of Business: AI and Digital TransformationMake time to grow your knowledge this week with 25eight. Link to the Five Stages of Business Quiz -https://www.25eight.co/blog/discover-... Sign up for our weekly business tips - https://25eight.kit.com/e062c5d52d Visit 25eight to learn more about our programs www.25eight.coKeywordsbusiness growth, innovation, strategic governance, customer relationships, digital transformation, cash flow management, mentorship, innovation, business legacy, business management, new product innovation

Focus on Core Competencies for Sustainable Success
In this week's episode, Sam discusses the importance of focusing on core competencies, especially during uncertain times or in the early stages of business. She shares insights from her own experience in her 10 years of Small-Medium Business Leadership and talks about how you can use the strategic framework, The Hedgehog Concept, developed by Jim Collins to become a great company. Looking at Lego and Kodak, Sam illustrates the risks of diversification and the benefits of honing in on what a business does best.
Sam emphasises that sustainable growth comes from clarity, focus, and understanding market needs, urging listeners to resist the temptation to diversify too early before you have found your strength.
Takeaways
- Focus on your core strengths
- Diversification can dilute your business's strengths.
- Use strategic frameworks like Jim Collins' hedgehog concept.
- Lego's success came from returning to its core product.
- Kodak's decline was due to lack of focus
- Understand what your business can do better than anyone else.
- Align your passions with your business strategy.
- Market needs should guide your business decisions.
- Avoid overextending your resources too early.
- Sustainable growth is about focus, not diversification.
Chapters
00:00 Navigating Uncertainty During the Pandemic
03:25 The Hedgehog Concept: Focusing on Core Strengths
06:51 Case Studies: Lessons from Lego and Kodak
09:27 Strategies for Sustainable Growth
12:40 Conclusion and Call to Action
Make time to grow your knowledge this week with 25eight. Link to the Five Stages of Business Quiz -https://www.25eight.co/blog/discover-... Sign up for our weekly business tips - https://25eight.kit.com/e062c5d52d Visit 25eight to learn more about our programs www.25eight.co
Keywords
business strategy, core competencies, pandemic impact, Lego case study, Kodak decline, sustainable growth, Jim Collins, entrepreneurship, market focus, business success

Why you struggle with Product-Market fit
In this episode, Sam discusses the challenges businesses face in achieving product market fit (PMF) and offers strategies to overcome these obstacles.
She highlights common pitfalls such as insufficient market research, overestimating early feedback, ignoring customer input, and premature scaling. Sam emphasises the importance of continuous validation, strong feedback loops, and strategic agility in adapting to market demands.
The episode concludes with the notion that achieving PMF is an ongoing journey that requires constant refinement and understanding of customer needs.
takeaways
- Many businesses struggle to achieve product market fit due to various challenges.
- Insufficient market demand is a leading cause of business failure.
- Conducting thorough market research is crucial for understanding customer needs.
- Ignoring customer feedback can lead to misaligned products.
- Premature scaling can waste resources and harm customer retention.
- Early sales success can be misleading and should be validated further.
- Establishing strong feedback loops is essential for product evolution.
- Scaling should only occur when clear indicators of product market fit are present.
- Staying agile and ready to pivot is vital for business success.
- Finding product market fit is an ongoing journey that requires continuous refinement.
Chapters
00:00 Understanding Product Market Fit Challenges
10:23 Strategies for Achieving Product Market Fit
Make time to grow your knowledge this week with 25eight. Link to the Five Stages of Business Quiz -https://www.25eight.co/blog/discover-... Sign up for our weekly business tips - https://25eight.kit.com/e062c5d52d Visit 25eight to learn more about our programs www.25eight.co
Keywords
product market fit, business challenges, market research, customer feedback, scaling, agile business, strategic leadership

The Single Most Important Factor In Business
In this week's episode of Make Time, Sam discusses the critical importance of product market fit for all businesses, regardless of what stage you are in. She highlights that it is the key factor in determining success or failure. With statistics on startup failures due to lack of market need and explanations how achieving product market fit can lead to accelerated growth and sustainability, Sam demonstrates the importance as well as sharing examples of companies that successfully adapted to market demands, as well as those that failed due to misalignment. She stresses the need for continuous assessment of product market fit and offers strategies for businesses to ensure they meet customer needs effectively.
Key takeaways:
- Product market fit is crucial for business success.
- 42% of startups fail due to lack of market need.
- Achieving product market fit reduces risk in launching.
- Prioritising market fit accelerates growth and conserves resources.
- Product market fit is not static; it requires constant review.
- Successful companies adapt to changing market demands.
- Understanding customer needs is essential for product market fit.
- Financial mismanagement is a leading cause of business failure.
- Regularly assess your product market fit to ensure sustainability.
- Engage with customers to gather feedback and improve offerings.
Chapters:
00:00 Understanding Product Market Fit
03:10 The Importance of Financial Management
05:39 Adapting to Market Changes
08:17 Strategies for Maintaining Product Market Fit
10:59 Practical Steps to Achieve Product Market Fit
Make time to grow your knowledge this week with 25eight.Link to the Five Stages of Business Quiz -https://www.25eight.co/blog/discover-your-stage-of-business-growth-and-the-strategies-to-reach-the-next-levelSign up for our weekly business tips - https://25eight.kit.com/e062c5d52dVisit 25eight to learn more about our programswww.25eight.co
Keywords: product market fit, business success, startup failure, customer feedback, market demand, business strategy, growth, sustainability, financial management, market adaptation

The power of focus
In this episode, CEO of 25eight, Sam Hurley discusses the critical importance of focus in both personal and business contexts. Highlighting the cognitive limitations that hinder our ability to maintain attention, the challenges posed by modern distractions, and the significant impact of focus on business growth and operational efficiency at whatever stage your business is at and the need for strategic focus for business leaders to navigate challenges and ensure sustainable growth.
Takeaways
Focus is essential for improving performance and customer satisfaction.
Cognitive limitations and environmental factors challenge our ability to focus.
Multitasking can lead to decreased focus and increased errors.
Mental fatigue and stress consume cognitive resources, hindering attention.
Excessive mind wandering can impede task performance.
Modern lifestyles create an overwhelming attentional environment.
Businesses often struggle with scattered priorities and resources.
A focused approach is likened to a laser beam rather than a light bulb.
Operational efficiency is crucial for maintaining a unique value proposition.
Strategic focus is necessary to avoid complacency and ensure legacy.
Chapters
00:00 The Power of Focus
03:25 Challenges to Maintaining Focus
04:42 The Impact of Focus on Business Growth
07:02 Navigating Business Challenges with Focus
Make time to grow your knowledge this week with 25eight.
Link to the Five Stages of Business Quiz -https://www.25eight.co/blog/discover-your-stage-of-business-growth-and-the-strategies-to-reach-the-next-level
Sign up for our weekly business tips - https://25eight.kit.com/e062c5d52d
Visit 25eight to learn more about our programs
www.25eight.co

Increase Sales in Complex Industries: Michelle Creevey, CEO Purpose Procurement.
This week on Make Time: A business podcast by 25eight, we make time for Michelle Creevey, CEO of Purpose Procurement and ex supply chain leader from Boeing Defence Australia. Interviewed by Make Time host, Sam Hurley, CEO of 25eight. 25eight. Business education & high performance training for SMEs who like to work smarter, not harder.
In this episode of Make Time, host Sam Hurley interviews Michelle Creevey, CEO of Purpose Procurement and former supply chain leader of Boeing Defence Australia.
They discuss Michelle's extensive experience in procurement and supply chain management as Michelle shares her journey from hospitality to aerospace. She talks about the importance of strategic partnerships, and the challenges SMEs face in the procurement process. She highlights the Capability Uplift Program at Boeing, aimed at supporting small to medium businesses in navigating the defence industry. The chat emphasises the need for transparency, relationship building, and understanding the procurement process to foster successful collaborations between SMEs and large organisations, so you have a better chance of winning work.
Takeaways
Michelle transitioned from hospitality to procurement.
Intentional procurement is crucial for success.
Opportunities for improvement exist in every company.
People-centric approaches enhance supply chain management.
Transparency is key in supplier relationships.
SMEs should leverage existing relationships.
Quad charts are essential for effective communication in defence industry.
A no bid can build relationships.Strategic partnerships can enhance bidding success.
Sound Bites
"Every single item that was procured was intentional."
"There's always opportunities to do something different."
"Putting people before process is essential."
"We needed to open our doors and be transparent."
"Leverage your relationships, even if they're not direct."
"Get your quad chart right, it's essential."
"A no bid can be a good win as well."
Chapters
01:00 - Michelle Creevey's Journey into Procurement
06:46 - Transitioning from Hospitality to Aerospace
12:01 - The Capability Uplift Program at Boeing
18:08 - Engaging SMEs in the Procurement Process
23:55 - Understanding the Procurement Process
30:09 - The Importance of Strategic Partnerships
35:54 - Michelle's New Venture: Purpose Procurement
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Connect with Sam on LinkedInhttps://www.linkedin.com/in/samanthalhurleyVisit Michelle's websitehttps://www.purposeprocurement.com.au/Connect with Michelle on LinkedInhttps://www.linkedin.com/in/michelle-creevey

Five Stages of Small Business Growth
What stage of growth is your business?
In this episode, CEO of 25eight Sam Hurley, describes the characteristics of the five stages of small business growth as identified by Churchill & Lewis and published by Harvard Business Review.
By understanding these stages it helps us to better navigate the challenges of entrepreneurship effectively and what the most important thing we need to focus on.
The stages include:
- Existence,
- Survival,
- Success,
- Take-Off and,
- Resource Maturity.
Each with its unique characteristics and challenges.
Sam also highlights the significance of leadership, strategic planning, and adapting to market changes as critical factors for success in business and provides a tool for you to pinpoint your stages of growth.
Make time to grow your knowledge this week with 25eight.
Link to the Five Stages of Business Quiz -https://www.25eight.co/blog/discover-your-stage-of-business-growth-and-the-strategies-to-reach-the-next-level
Sign up for our weekly business tips - https://25eight.kit.com/e062c5d52d
Visit 25eight to learn more about our programs
www.25eight.co