The Art Cake Coach | Time Management for Home-Based Creatives Who Want Their Life Back
By Cristina Arévalo
#214 Conversation with Ayo Ajao from Tabi Cakes.
Today I had the pleasure of chatting with Ayo from Tabi Cakes, not only an amazing cake designer but also a great entrepreneur who treats her business with the seriousness that is necessary to thrive, and she has done it!
From really creating a luxury cake business based on the client's journey from contact to product to mastering a flawless image that represents her brand, and she tells us all about it; how she did it and her business mindset to achieve a great business without compromising her life.
Stay connected:www.theartcakecoach.com
Join The Art of Creative Business Community:Join the community
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Stay connected with Tabi Cakes here:
#213 Imposter Syndrome Is a Waste of Your Time
What if imposter syndrome isn't just making you doubt yourself, but actually changing the way you run your business?
For creative business owners, feelings like “I'm not good enough,” “I'm not ready,” “Who am I to do this?” or “Everyone else is doing it better” can quietly shape our decisions.
We undercharge. We overprepare. We compare. We keep learning instead of doing. We play small. We spend hours trying to prove that we're good enough.
Eventually, those feelings don't just affect how we feel about ourselves; they affect our business, our results, our creativity, and the life we're trying to build around it.
In this episode, we're looking at imposter syndrome from a different perspective.
Not how to magically get rid of it.
But how to recognize when you're allowing a feeling to become a business decision.
Listen now and ask yourself: What would I do differently in my business if I didn't feel the need to prove that I belong here?
More about the 6-week " Life Back" Method Cohort here: www.theartcakecoach/lifeback
Stay connected:www.theartcakecoach.com
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Join The Art of Cake Business Community:The Art of Creative Business
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New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
______________________________________________________________
Follow on Social Media
Instagram:
https://www.instagram.com/theartcakecoach/
______________________________________________________________
Today's episode is sponsored by Crum HQ
Let's welcome our new sponsor, Crumb HQ, a cake business management platform for cake makers.
Only for our listeners, a special discount of 2 months at 50% off (plus a 14-day free trial)
Go to this link, Crum HQ, and use the code TheArtCakeCoach at checkout to claim your special discount.
#212 Find clarity before making any changes to your home-based cake or creative business.
From Awareness to Clarity: The Step We Skip Before Taking Action
We’re constantly being told to take action. Make the plan. Set the goal. Create the schedule. Get things done.
But what if you’re trying to take action before you actually have clarity?
In this episode, we’re talking about the often-overlooked space between awareness and action.
Maybe you’ve realized you’re working too much, saying yes to too many things, constantly feeling behind, or that your business simply isn’t fitting into your life the way you want it to.
Before you rush to fix the problem, you may need to pause, pay attention, ask better questions, and understand what’s really going on.
You need to ask:
What am I actually noticing?
Why might this be happening?
What matters to me now?
What do I want to change?
What am I willing to stop doing?
What deserves my attention first?
We’ll talk about:
Why awareness can feel uncomfortable
The difference between awareness and clarity
Why taking action too quickly can sometimes make things worse
How to use your time-management habits to uncover patterns
A simple 3-day awareness exercise you can practice this week
And an update on the upcoming 6-week cohort for cake business owners
Because productivity isn't about doing something just because you can.
Sometimes the most productive thing you can do is stop, pay attention, and get clear before you move.
Stay connected:www.theartcakecoach.com
More about the 6-week " Life Back" Method Cohort here: www.theartcakecoach/lifeback
Join The Art of Creative Business Community:Join the community
Today's episode is sponsored by The Vanilla Valley:
#211 Talking Cake Business with Annie Bennet from The Profitable Baker Academy
Today I have the honor of having with us the amazing Annie Bennet from The Profitable Baker Academy and fellow podcaster on The Profitable Baker Podcast.
With years of experience in this industry, Annie shares with us her knowledge of running a cake business in a profitable way.
We had a very candid and relaxed conversation about all of the aspects of our cake industry and running a cake business today.
Enjoy today's episode!
Stay connected:www.theartcakecoach.com
Join The Art of Creative Business Community:Join the community
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Stay connected with Annie Benet here:
The Free Profitable Baker Bundle:21 free resources to support your baking business:https://anniebennett.co.uk/the-profitable-baker-bundle/Free Facebook Community:https://www.facebook.com/groups/theprofitablebakercommunityFor structured support, training and accountability: Join The Profitable Baker Academy Membershiphttps://anniebennett.co.uk/the-profitable-baker-academy-membership/Annie’s best-selling Food Hygiene Record book, recommended by EHOshttps://anniebennett.co.uk/the-home-baking-business-books/For regular delves into baking business matters, including taking part in podcast episodes:https://anniebennett.co.uk/#subscribeFor free tips, insight and real-world business talk: Follow me on social mediahttps://www.instagram.com/theprofitablebakeracademy/https://www.facebook.com/theprofitablebakeracademyhttps://www.tiktok.com/@profitablebakeracademyhttps://www.linkedin.com/in/annie-bennett-pba/For her website with all this and more:anniebennett.co.ukwww.tiktok.com
#210 Welcome Back: Time Management Was Never Just About Time
What if managing your time isn't really about fitting more into your day?
Welcome back to The Art Cake Coach Podcast! Today I reflect on where the podcast—and my work—are heading next.
After years of talking about time management, planning, productivity, and organization, I have come to an important realization: creative entrepreneurs don't necessarily need another planner, app, or productivity system. They need a different way of thinking about their time, their business, and the life they're trying to create.
In this episode, we explore:
✨ Why time management is about more than managing your calendar
✨ The difference between having a system and having clarity
✨ What it really means to build a business that supports your life
✨ Why creativity, energy, attention, and time all need to be protected
✨ The transformation from simply "getting more done" to deciding what truly matters
✨ Why community can make such a difference when you're building a business from home
✨ What's coming next for The Art Cake Coach Podcast and the community
This season, we're going deeper into time management, productivity, creativity, systems, priorities, sustainability, and intentional business building, all with one goal:
To help you manage your time and business in a way that leaves more room for the life you actually want.
Because your business matters.
But so does your life.
🎧 Welcome back. Let's start a new chapter.
Stay connected:
www.theartcakecoach.com
Join The Art of Creative Business Community:
Join the community
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Check out the Magical Cake Collaboration, celebrating 25 years of Harry Potter and the Philosopher's Stone
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Today's episode is sponsored by D´licious Magazine
Talking about cake collaborations with Sugar Screams team members: Corinna Maguire, Jenny Chambers and Heather McGrath
Sugar Scream Cake Collaboration is one of the iconic moments of Cake International, and today, three of their members come to share with us what it takes to be part of this team and how to build one of the most consistent cake collaborations with the highest levels of execution.
Check out Sugar Screams
Corinna Maguire Loving From the Oven
Jenny Chambers SquareHen
CakePunk by Heather McGrath
Stay connected:www.theartcakecoach.com
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Join The Art of Cake Business Community:The Art of Creative Business
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New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
______________________________________________________________
Follow on Social Media
Instagram:
https://www.instagram.com/theartcakecoach/
# 209 Why I'm Taking a Break (And Why You Might Need One Too)
Why I'm Taking a Break (And Why You Might Need One Too)
What if taking a break wasn't a sign of falling behind, but one of the smartest business decisions you could make?
In this season finale of The Art Cake Coach Podcast, I share why I´m pressing pause for the summer and why rest is an essential part of building a creative business that's sustainable, fulfilling, and aligned with the life you want.
Together, we'll reflect on some of the biggest lessons from this season; from planning with intention and prioritizing what matters, to protecting your creativity and focusing on meaningful progress instead of constant busyness.
In this episode, you'll discover:
✨ Why rest isn't something you earn; it's something your creativity needs
✨ How taking intentional breaks can improve your focus, energy, and decision-making
✨ A look back at the key lessons from this season of the podcast
✨ Why stepping away can help you return with greater clarity and fresh ideas
✨ What you can expect when The Art Cake Coach Podcast returns
If you've been feeling overwhelmed, creatively drained, or guilty about slowing down, this episode is your reminder that building a successful business isn't about doing more—it's about making space for what matters most.
Thank you for being part of this journey. I hope you take some time this summer to rest, recharge, and reconnect with what inspires you.
I'll be back soon with a new season full of practical strategies, thoughtful conversations, and simple ways to help you build a creative business with more clarity, intention, and balance.
Until then...
Take care of yourself.
Protect your creativity.
And remember: your business should support your life—not the other way around.
Stay connected:www.theartcakecoach.com
Join The Art of Creative Business Community:https://www.skool.com/the-art-of-cake-business-8732/about
_______________________________________________________________
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
______________________________________________________________
Follow on Social Media
Instagram:
https://www.instagram.com/theartcakecoach/
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
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#208 Why You're Always Busy (And Still Feel Behind) | • The Hidden Reason You Never Feel "Caught Up"
Do you ever finish the day feeling exhausted... but wonder where all your time actually went?
You're not alone. Many creative entrepreneurs and home-based business owners spend their days constantly working, yet still feel like they're falling behind.
In this episode of The Art Cake Coach Podcast, we explore why being busy doesn't always mean being productive. From decision fatigue and constant interruptions to the hidden cost of context switching, you'll discover what's really keeping you from making meaningful progress in your business.
You'll learn:
✨ Why your brain gets tired before your body does
✨ How decision fatigue affects your productivity and focus
✨ The impact of multitasking and context switching on your creativity
✨ Why clarity is the foundation of effective time management
✨ A simple daily practice to help you focus on what matters most
Remember: your business doesn't need more of your time; it needs more of your attention.
🎧 Listen now and discover how to work with greater clarity, purpose, and intention.
Stay connected:www.theartcakecoach.com
Join The Art of Creative Business Community:https://www.skool.com/the-art-of-cake-business-8732/about
_______________________________________________________________
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
______________________________________________________________
Follow on Social Media
Instagram:
https://www.instagram.com/theartcakecoach/
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
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Today's episode is sponsored by The Vanilla Valley:
https://thevanillavalley.co.uk/
#207 Conversation with Henry Scott from Crumb HQ
Today, I welcome Henry Scott to The Art Cake Coach Podcast. Henry is one of the founders of CrumbHQ, a platform designed for bakers and baking business owners to get order management, invoicing, production planning, a recipe library, and their own Storefront.
Today he shares with us how this business started and what it takes to build a business. We also talk about our beloved cake industry in this episode, full of insights about business management.
Stay connected:www.theartcakecoach.com
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Join The Art of Cake Business Community:The Art of Creative Business
_______________________________________________________________
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
______________________________________________________________
Follow on Social Media
Instagram:
https://www.instagram.com/theartcakecoach/
______________________________________________________________
Today's episode is sponsored by Crum HQ
Let's welcome our new sponsor, Crumb HQ, a cake business management platform for cake makers.
Only for our listeners, a special discount of 2 months at 50% off (plus a 14-day free trial)
Go to this link, Crum HQ, and use the code TheArtCakeCoach at checkout to claim your special discount.
# 206 Grow and protect your creativity, it is the heart of your creative business.
Creativity Isn't Magic, It's Something You Can Grow
Have you ever found yourself saying, "I just don't feel creative anymore"?
What if creativity wasn't something you had to wait for, but something you could intentionally build, nurture, and protect?
In this episode of The Art Cake Coach Podcast, I explore what creativity really is and why it has less to do with talent and more to do with the habits, environments, and choices we make every day.
Whether you're a cake artist, maker, designer, or creative entrepreneur, you'll discover practical ways to keep your creative spark alive without relying on inspiration alone.
Learn:
- Why creativity is a skill you can cultivate
- How to create the right environment for new ideas
- The importance of collecting and protecting your inspiration
- Why comparison and constant scrolling can drain your creativity
- What originality really means, and why you don't have to reinvent the wheel to stand out.
Your creativity is one of your most valuable business assets. The more intentionally you care for it, the more confidently you'll create.
Stay connected:
www.theartcakecoach.com
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Join The Art of Cake Business Community:The Art of Creative Business
_______________________________________________________________
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
______________________________________________________________
Follow on Social Media
Instagram:
https://www.instagram.com/theartcakecoach/
______________________________________________________________
Today's episode is sponsored by D´licious Magazine
#205 Time Blocking That Actually Works: Theme Your Days and Make Time for What Matters
Halfway through the year is the perfect time to pause, reflect, and ask yourself an important question: Are you still working toward the goals that matter most?
In this episode of The Art Cake Coach Podcast, I share a simple mid-year goal review to help you refocus before diving into one of my favorite productivity strategies: time blocking and themed days.
If you're constantly switching between tasks, feeling busy but not productive, or struggling to find time to grow your business, this episode will help you create a more intentional weekly schedule that supports your goals instead of distracting you from them.
In this episode, you'll discover:
- How to review your goals without guilt or overwhelm
- Why time blocking is about protecting your focus and not filling every hour
- How themed days reduce decision fatigue and increase productivity
- A simple way to organize your week as a creative entrepreneur
- Why your calendar should reflect your priorities, not just your appointments
Remember, your goals don't happen by accident; they happen because you intentionally make time for them.
Stay connected:www.theartcakecoach.com
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Join The Art of Cake Business Community:The Art of Creative Business
_______________________________________________________________
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
______________________________________________________________
Follow on Social Media
Instagram:
https://www.instagram.com/theartcakecoach/
______________________________________________________________
Today's episode is sponsored by Crum HQ
Let's welcome our new sponsor, Crumb HQ, a cake business management platform for cake makers.
Only for our listeners, a special discount of 2 months at 50% off (plus a 14-day free trial)
Go to this link, Crum HQ, and use the code TheArtCakeCoach at checkout to claim your special discount.
# 204 Find your voice and embrace your true self: how your story can show you the path to success.
Today I recorded a very personal episode, where I take you on a storytelling journey of finding my own voice, embracing my flaws and virtues to tailor the message of my business.
Your superpower is within your story, not in the triumphs, but in how you overcome the difficult times.
Stay connected:www.theartcakecoach.com
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Join The Art of Cake Business Community:The Art of Creative Business
_______________________________________________________________
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
______________________________________________________________
Follow on Social Media
Instagram:
https://www.instagram.com/theartcakecoach/
______________________________________________________________
Today's episode is sponsored by Cake Art Magazine by Sophia Fox
https://www.cakeartmagazine.com/
#203 Stop Doing More. Start Prioritizing Better | why creatives are busy but not productive!
Do you ever finish your day feeling busy, yet wonder why the most important tasks are still sitting on your to-do list?
In this episode of The Art Cake Coach Podcast, Cristina explores one of the biggest productivity mistakes creative entrepreneurs make: confusing planning with prioritizing.
Planning your day is important, but knowing what deserves your attention first is what truly moves your business forward.
If you're a creative entrepreneur or home-based business owner who constantly feels overwhelmed, pulled in different directions, or stuck in "busy mode," this episode will help you simplify your workflow and focus on what really matters.
In this episode, you'll learn:
✨ The difference between planning and prioritizing
✨ Why creatives often struggle to decide what comes first
✨ A simple three-question framework to plan your day with intention
✨ How to stop confusing activity with progress
✨ A practical daily method to help you feel more focused, productive, and in control
Remember, productivity isn't about doing more—it's about doing what matters most.
Stay connected:
www.theartcakecoach.com
Join The Art of Cake Business Community:
The Art of Creative Business
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
______________________________________________________________
Follow on Social Media
Instagram:
https://www.instagram.com/theartcakecoach/
______________________________________________________________
Today's episode is sponsored by Saracino:
https://www.saracinodolci.co.uk/
# 202 From Model Maker to Cake Industry Leader, The Vanilla Valley Story with Steve Golding
What does it take to build a successful business in the ever-changing cake industry?
In this episode of The Art Cake Coach Podcast, I sit down with Steve Golding, founder of Vanilla Valley, to discuss his incredible journey from model maker to one of the most recognized names in cake decorating supplies.
What started with creating acrylic cupcake stands through Wedding Acrylics evolved into Vanilla Valley, a thriving business that has been serving professional and hobby bakers for over 12 years.
Together, we explore:
• Steve's entrepreneurial journey and the lessons learned along the way
• How the cake industry has changed over the past decade
• Current challenges facing cake artists, decorators, and suppliers
• The impact of shifting consumer habits and market trends
• What the future may hold for the cake decorating industry
Whether you're a cake artist, baker, creative entrepreneur, or simply curious about the business side of the cake world, this conversation offers valuable insights, honest reflections, and inspiration from someone who has successfully adapted to an evolving industry.
Connect with Steve and Vanilla Valley:
https://thevanillavalley.co.uk/
Stay connected:
www.theartcakecoach.com
Join The Art of Creative Business Community:
https://www.skool.com/the-art-of-cake-business-8732/about
_______________________________________________________________
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
______________________________________________________________
Follow on Social Media
Instagram:
https://www.instagram.com/theartcakecoach/
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
______________________________________________________________
Today's episode is sponsored by The Vanilla Valley:
https://thevanillavalley.co.uk/
# 201: The Creative Business Pivot: How to Adapt, Grow, and Thrive Through Change
Change can feel exciting, scary, overwhelming, and full of uncertainty.
As creative entrepreneurs, we often build businesses around our passion, which means that when change becomes necessary, it can feel deeply personal. Whether you're considering a new direction, adapting to industry shifts, introducing new services, or simply trying to grow beyond what has worked in the past, change is an unavoidable part of business ownership.
In this episode, I'm sharing some exciting changes happening in my own business and the mindset shifts that have helped me embrace this new chapter with confidence and optimism.
If you've been feeling stuck, resistant to change, or unsure about your next step, this episode will encourage you to see change not as something to fear, but as a powerful opportunity for growth.
Remember: the most successful creative businesses aren't the ones that never change, but the ones that learn how to adapt and evolve.
Let's embrace the next chapter together.
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You don’t need complicated systems. You need clear, simple actions that work.
If you want support building a simple and confident sales system for your cake business, check the links in the show notes to join my community.
Join my new community, The Art of Creative Business, here: https://www.skool.com/the-art-of-cake-business-8732/about
_______________________________________________________________
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
______________________________________________________________
Follow on Social Media
Instagram:
https://www.instagram.com/theartcakecoach/
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
______________________________________________________________
Today's episode is sponsored by D´licious Magazine
https://www.dlicious-magazine.co.uk/
#200: Celebrating 200 episodes of The Art Cake Coach Podcast!
Today, I celebrate with you 200 episodes of this podcast. I just have to thank you for being on the other side of this microphone and share with you some of my biggest takeaways from doing this for four years.
1. Be yourself and find your own voice, vibrate in your own frequency.
2. When you do it, people who resonate with you will show up.
3. Don't listen to your limiting beliefs
4. Don't take it seriously, just do it! ( but be professional!)
_______________________________________________________________
You don’t need complicated systems. You need clear, simple actions that work.
If you want support building a simple and confident sales system for your cake business, check the links in the show notes to join my community.
Join my new community, The Art of Cake Business, here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and it is tailored to your needs.
_______________________________________________________________
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
______________________________________________________________
Follow on Social Media
Instagram:
https://www.instagram.com/theartcakecoach/
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
#199 Why Cake Business Coaching Matters Today: Conversation with Jenny from Sweet As Success.
Today, I chat with Jenny from Sweet as Success, an award-winning cake business coach with 25 years of experience in the cake industry, and together we talk about the importance of cake business coaches and business management in today's reality of our cake industry.
I really want to thank Kenny for being with us today, and you can find her here:
Sweet as Success: https://www.instagram.com/sweet_as_success/
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Let's welcome our new sponsor, Crumb HQ, a cake business management platform for cake makers.
Only for our listeners, a special discount of 2 months at 50% off (plus a 14-day free trial)
Go to this link, Crum HQ, and use the code TheArtCakeCoach at checkout to claim your special discount.
_______________________________________________________________
You don’t need complicated systems. You need clear, simple actions that work.
If you want support building a simple and confident sales system for your cake business, check the links in the show notes to join my community.
Join my new community, The Art of Cake Business, here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and it is tailored to your needs.
_______________________________________________________________
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
______________________________________________________________
Follow on Social Media
Instagram:
Check out the Website:
#198 Time Management and Mindset for Bakers; the key to prevent burnout.
Burnout is a reality for home bakers and cake business owners.
Listen to today's episode, where I share some time management and mindset tips to help you prevent burnout and have a better life-work balance as a solopreneur.
Listen to the Time Management list on Spotify: https://open.spotify.com/playlist/6P79AmRxTqN2WlHcKWZxRc?si=6NJ2rWiMTGm_4SmSves3yQ
Check out the Time Manager Planner for Cake Artists here: https://www.theartcakecoach.com/digital-products/p/time-management-planner-for-cake-artists
Thank you, Vanilla Valley, for sponsoring today's episode: https://thevanillavalley.co.uk/
You don’t need complicated systems. You need clear, simple actions that work.
If you want support building a simple and confident sales system for your cake business, check the links in the show notes to join my community.
Join my new community, The Art of Cake Business, here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and it is tailored to your needs.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
#197 The Art Cake Coach Podcast 4th Anniversary!
May is the podcast's anniversary month, and today I want to celebrate with you this beautiful ride of four years!
Thank you to all the guests who have been part of this year, and to my sponsors :
Saracino https://www.saracinodolci.co.uk/category/saracino-magazines/
D'licious Magazine: https://www.dlicious-magazine.co.uk/
Cake Art Magazine : https://www.cakeartmagazine.com/
The Cake Collaborator Magazine: https://www.cakecollaborator.com/homepage
The Sweet Challet Shoppe: https://www.thesweetchalet.com/
Vanilla Valley: https://thevanillavalley.co.uk/
You don’t need complicated systems. You need clear, simple actions that work.
If you want support building a simple and confident sales system for your cake business, check the links in the show notes to join my community.
Join my new community, The Art of Cake Business, here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and it is tailored to your needs.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
#196 Cake talk with Charlotte and Jo from Baking Bosses.
Join me, Charlotte, and Jo from Baking Bosses in this fun and relatable conversation about the cake business and the importance of support in this industry.
Check out Baking Bosses here: https://www.instagram.com/bakingbossesuk/
You don’t need complicated systems. You need clear, simple actions that work.
If you want support building a simple and confident sales system for your cake business, check the links in the show notes to join my community.
Join my new community, The Art of Cake Business, here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and it is tailored to your needs.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
#195 Five Simple Sales Tips for Home-Based Cake Makers (That Actually Work)
Getting people interested in your cakes is one thing… but turning that interest into actual orders? That’s where many home-based cake makers get stuck.
In this episode, we’re keeping it simple and practical. I’m sharing 5 easy sales tips you can start using right away to make your ordering process smoother, more professional, and more effective.
We’ll talk about:
• Why having visible pricing builds trust
• How to guide clients so they send the right information
• The importance of clear and timely communication
• How to handle “too expensive” without lowering your prices
• Why following up can help you secure more orders
These are small changes that can make a big difference in how confident you feel when selling your cakes, and how confident your clients feel when choosing you.
DM Template here: https://docs.google.com/document/d/1qebooWpjWQAhgfRZ2gHWnUNN6QnQjIE6vi9P-3bUMo8/edit?usp=sharing
You don’t need complicated systems. You need clear, simple actions that work.
If you want support building a simple and confident sales system for your cake business, check the links in the show notes to join my community.
Join my new community, The Art of Cake Business, here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and it is tailored to your needs.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
Today's episode is sponsored by Saracino´s Magazine, " We Love Pastry." https://www.saracinodolci.co.uk/category/saracino-magazines/
#194 • Simple Marketing & Sales Strategies for Home-Based Cake Businesses
Marketing your cake business doesn’t have to be complicated, but it does need to be clear.
In this episode, we’re breaking down simple and effective marketing strategies for home-based cake businesses beyond social media. If you’ve ever felt like you’re posting on social media but not getting orders, this episode will help you understand why and what to do instead.
We talk about:
• What marketing really means for cake artists
• How to attract the right local clients
• Why your cakes are your best marketing tool
• The importance of making your ordering process simple and clear
• How to build repeat clients and word-of-mouth referrals
This episode is all about helping you move from posting randomly → to marketing with intention and confidence.
✨ You don’t need more content. You need clarity, consistency, and a simple strategy.
If you want support creating a simple, sustainable system for your cake business, check the links in the show notes to join my community, The Art of Cake Business.
Join my new community here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and it is tailored to your needs.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Today's episode is sponsored by The Vanilla Valley.
Multybuy Offers: https://thevanillavalley.co.uk/offers/multi-buy-discount-offers/
The VV Club: https://thevanillavalley.co.uk/account-information/
More link:
https://thevanillavalley.co.uk/account-information/
https://www.facebook.com/profile.php?id=61587309639054
https://www.instagram.com/vvholesale/
#193 What is coming for Cake International 2026 ( Part 2)
Welcome to the second part of this conversation with Melanie Underwood, Jane Hatton, and David Close about what to expect for this year's Cake and Bake International.
Join my new community here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and it is tailored to your needs.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
#192 What is coming for Cake International 2026 ( Part 1)
Welcome to the first part of this conversation with Melanie Underwood, Jane Hatton, and David Close about what to expect for this year's Cake and Bake International.
Join my new community here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and it is tailored to your needs.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Today's episode is sponsored by Cake Art Magazine by Sophia Fox
#191 Social Media Is a Tool, Not Your Job: A Healthier Way to Show Up as a Cake Artist
Social Media Management can be a nightmare for cake makers, bakers, and cake artists. What if I told you that by keeping things simple but consistent, you can manage this side of your cake business without stress?
Join my new community here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and it is tailored to your needs.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Today's episode is sponsored by The Sweet Challet Shoppe:
#190 Four Cake Business Coaches and One Podcast: Conversation with Kate, Savanna and Krissy.
On today's epsiode I bring to you three cake business coaches ( and me): Savannah Timoffei, Kate Tynan, and Krissy Quinton.
We talk about the needs of our communities, what excites us about this business, and how we all want to help cake makers and this industry.
Thank you, ladies, for this honest conversation about what we do and how our work can benefit so many cake makers out there. I wanted to show that working together, we can achieve more!
Kate Tynan: The Cake Business Club
Instagram link: https://www.instagram.com/thecakebusinessclub/
Facebook: https://www.facebook.com/thecakebusinessclub
Website: https://www.thecakebusinessclub.co.uk
Krissy Quinton: The Cake Business Lounge
www.thecakebusinesslounge.co.uk
www.instagram.com/thecakebusinesslounge
www.facebook.com/thecakebusinesslounge
Savanna Timoffei: The Cake Business Academy
https://www.instagram.com/thecakebusinessacademy/
https://www.facebook.com/Thecakebusinessacademy
Join my new community here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and it is tailored to your needs.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Today's episode is sponsored by The Vanilla Valley:
Multybuy Offers: https://thevanillavalley.co.uk/offers/multi-buy-discount-offers/
The VV Club: https://thevanillavalley.co.uk/account-information/
More link:
https://thevanillavalley.co.uk/account-information/
https://www.facebook.com/profile.php?id=61587309639054
https://www.instagram.com/vvholesale/
#189 6 Years of Cake Friends Stay Creative: Lessons From Building a Cake Community
This week’s episode is very special; we’re celebrating 6 years of Cake Friends Stay Creative.
Building a community in the cake industry is a beautiful journey, but it also comes with responsibility, challenges, and a lot of heart. In this episode, I reflect on what it really takes to create and maintain a creative community for cake artists.
We talk about:
• Why cake communities matter
• The realities of building and running a group
• The emotional and practical challenges behind the scenes
• How communities evolve over time
• And how to recognize when it might be time for change
Most importantly, this episode is a thank you to everyone who has been part of the journey.
Whether you're part of a cake community or thinking of building one yourself, this episode is a reminder that connection and support are some of the most powerful ingredients in this industry.
✨ Thank you for being part of the cake journey.
Join my new community here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and it is tailored to your needs.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
#188 Mindset Shift: from hobby baker to sweet CEO!
As a home-based cake business owner for over 17 years, I know that when I started, I didn’t think of myself as a business owner.I was just “the lady who sells cakes,” “the mom who bakes,” and putting on my business hat was not even on my radar.
On today's episode, I share with you the importance of changing your mindset from hobby baker to CEO. Success is up to you!
Join my new community here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and it is tailored to your needs.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
This episode is sponsored by The Sweet Challet Shoppe: https://www.thesweetchalet.com/
#187 Behind the Scenes from the D'licious Magazine Awards 2025 edition.
In this episode, I’m taking you behind the scenes of the DMA’s awards weekend 💜
From the nerves before walking into the room… to the energy of being surrounded by talented cake artists from all over the world… to the real, honest emotions that come with being nominated, and losing again. I’m sharing it all.
The DMAs are more than just trophies and photos. They are about community, recognition, growth, and the reminder that our work matters.
I’ll talk about:
• What the atmosphere was really like
• The conversations happening behind the scenes
• What it feels like to be nominated
• The lessons I brought home with me
Join my new community here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and it is tailored to your needs.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
This episode is sponsored by D'licious Magazine: https://www.dlicious-magazine.co.uk/
#186 Pricing and Cake Business, conversation with Emma Stewart and Jo Upton
Our 1st guest episode of 2026. Today, we have Jo Upton from Jo´s Cake Studio and Emma Stewart from Emma Stewart Cake Design talking to us about the number one issue most cake decorators and bakers struggle with: pricing!
Let me invite you to listen to our friendly conversation and learn from two great and talented bakers of our industry.
Join my new community here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and it is tailored to your needs.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
#185 Self-Love Is a Business Strategy,. Let's Fall Back in Love With Your Cake Business
Valentine’s week usually talks about romantic love… but what about the relationship you have with your business,and with yourself?
Many cake artists don’t fall out of love with cake.
They fall into burnout, overwhelm, and constant pressure.
In this episode, we talk about what it really means to fall back in love with your cake business, why self-love is not selfish but essential, and how the way you treat yourself directly impacts how your business feels and grows.
We explore why burnout is not a lack of passion, how boundaries and systems can restore joy, and how caring for yourself is one of the most powerful business strategies you can have.
Ask Yourself:
How did this week feel?
(Not productive or unproductive — felt)What drained my energy the most?
(Clients, deadlines, social media, lack of rest?)What gave me energy or joy?
(A design, a client message, quiet time, being prepared)What am I carrying into next week that doesn’t need to come with me?
(Pressure, guilt, unrealistic expectations)What do I need more of next week?
(Rest, structure, boundaries, support, simplicity)
This Valentine’s week, let’s shift the focus.
Less hustle. More intention.
Less guilt. More balance.
A business you love starts with you.
💜 Because when you feel supported, your business does too.
Join my new community here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and tailored to your needs.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
#184 February is here and I am not ready for it. How I deal with overwhelmed and imposter syndrome as a coach.
As a coach, I also deal with overwhelmed, imposter syndrome, self-doubt, and stress. The key is not to dwell on it and move on as soon as I can, but it is easier if I have help.
In this episode, I share with you how the building of a new community, finding a coach to talk to, and being a guest on a podcast helped me overcome the expectations of a busy month and taught me how support is important.
Join my new community here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and tailored to your needs.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
#183: If I started my cake business today, what would I do differently??
I have been asking myself this question: What would I do differently ( or even better) if I started my cake business again today?
Better pricing, outsource social media management, sweets and treats instead of bespoke cakes? Let me invite you to listen to this episode and find out what I would do if I started my cake business again today, with 18 years of accumulated knowledge that I didn't have when I started.
Join my new community here: https://www.skool.com/the-art-of-cake-business-8732/about
It is free to join and ready to welcome you and help you manage your home-based cake business without stress, and tailored to your needs.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
#182 Is it time to quit? Why Cake Artists and Bakers Quit and How Goals & Time Management Can Prevent It.
So many talented cake artists quit not because they lack skill, but because they are exhausted, overwhelmed, and trying to do everything alone.
In this episode, I talk about the real reasons cake business owners burn out and walk away, and how having clear goals and simple time management systems can completely change the experience of running a cake business.
This episode is for home-based bakers and cake decorators who:
Feel busy but stuck
Are overwhelmed with tasks and responsibilities
Love creating, but feel drained by the business side
Your cake business doesn’t have to burn you out to be successful.
Let’s talk about how to make it sustainable. 💜
If you want support creating a clear, simple plan for your cake business, check the links in the show notes to get on the membership waitlist.
Just join the waitlist here: https://www.theartcakecoach.com/membership-waitlist
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
#181 Why (and How) to Make Your Cake Business Thrive in 2026
What does it really mean to thrive as a cake artist in 2026?
In this episode, we’re taking a step back from the daily rush to talk about why planning and strategy matter, and how you can start building a cake business that feels sustainable, profitable, and aligned with your real life.
We’ll talk about:
Why thriving doesn’t happen by accident
How planning supports creativity (instead of limiting it)
The importance of focusing on what truly matters
Why simplicity is one of the most powerful business strategies
Small, intentional steps you can take now to shape a better future
This episode is an invitation to slow down, reflect, and stop reacting, so you can start creating a cake business that works for you.
You don’t need to do more. You need to do what matters.
If you want support creating a clear, simple plan for your cake business, check the links in the show notes to get on the membership waitlist.
Just join the waitlist here: https://www.theartcakecoach.com/membership-waitlist
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
Today's episode is sponsored by Cake The Great Magazine:
Cake The Great Magazine: https://cakethegreat.com/
#180 New Year , New Goals! (3) Plan and Implement!
In this third episode of the " Sweet Success" series, I bring to you the third class on Goal Setting for 2026 and a very special invitation to start the year set for success.
Today I share with you:
- How to apply the SMART method to your goals.
- How to plan and implement your goals so you can actually achieve results.
And I have a very special invitation:
Home-Based Bakers Wanted!!!
Do you bake from home and feel overwhelmed, disorganized, or always behind?
I’m opening a 3-week coaching experience — totally FREE to help home-based bakers:
🍰 get organized
⏰ manage time better
📝 plan their work with clarity
No cost, just support and simple systems that work for real life.
Just join the waitlist here: https://www.theartcakecoach.com/membership-waitlist
Watch the live classes here https://fb.me/e/3VPb7iJNu
_______________________________________________________________
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
Today's episode is sponsored by The Cake Collaborator Magazine: https://www.cakecollaborator.com/homepage
#179 New Year, New Goals! ( 2) Why we fail to achieve our goals.
In this second episode of the "Sweet Success " series, I bring to you the second class on Goal Setting for 2026. Today I share with you:
- What worked last year and how to apply it to your 2026 goals.
- The main reason why we failed to achieve our goals, and how to reframe our mindset to change those limitations.
Join the Sweet Success- Goals Setting Challenge 2026: https://fb.me/e/3VPb7iJNu
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
Today's episode is sponsored by The Sweet Challet Shoppe: https://www.thesweetchalet.com/
#178 New Year, New Goals! Sweet Success for 2026!
In the first episode of 2026, I bring to you the first class of the Sweet Success, Goal Setting Challenge for 2026.
Today I share with you:
- How to turn wishes into goals
- Key tips to achieve your goals this year
- How gratitude and mindset make a difference to the results of your goals.
Join the Sweet Success- Goals Setting Challenge 2026: https://fb.me/e/3VPb7iJNu
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
Today's episode is sponsored by D'licious Magazine: https://www.dlicious-magazine.co.uk/
#177 Happy New Year from The Art Cake Coach Podcast!
I just want to close the year with a very special thank you to all my listeners, guests, and sponsors.
In today's episode, I share all my favorite takeaways from all the amazing guests I had in the show this year.
Special thanks to:
Saracino https://www.saracinodolci.co.uk/category/saracino-magazines/
D'licious Magazine: https://www.dlicious-magazine.co.uk/
Cake The Great Magazine: https://cakethegreat.com/
Cake Art Magazine : https://www.cakeartmagazine.com/
The Cake Collaborator Magazine: https://www.cakecollaborator.com/homepage
The Sweet Challet Shoppe: https://www.thesweetchalet.com/
Join the Sweet Success- Goals Setting Challenge 2026: https://fb.me/e/3VPb7iJNu
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
#176 I believe in Santa, so I believe in you!. The Art Cake Coach Podcast 2025 Christmas Episode.
It is almost Christmas, and in today's episode, I want to give you a special holiday gift. My 3 trips to cope with the rush of the season without losing time with my family and going crazy in between.
Merry Christmas, Happy Holidays, Season's Greetings to all of you!
Join the Sweet Success- Goals Setting Challenge 2026: https://fb.me/e/3VPb7iJNu
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
Today's episode is sponsored by : Cake Collaborator Magazine
#175 It’s Not You: The 5 Interactions Clients Need Before Ordering Your Cake
Have you ever wondered why people follow you, like your posts, watch your stories… but don’t order right away?
In this episode, we’re talking about something every cake artist needs to understand: clients rarely buy at the first interaction. Most people need multiple points of connection before they feel confident enough to place an order , especially for custom cakes.
I’m breaking down the 5 key interactions clients need before buying, using real, practical examples from the cake world.
Today I talk about:
Why visibility doesn’t equal instant sales
How trust is built over time (not overnight)
The role of personality, professionalism, and social proof
Common mistakes cake artists make when trying to “sell”
How to show up consistently without feeling pushy or salesy
If you’ve ever thought “people are watching, but no one is buying" , this episode will help you see your marketing differently.
Remember, you’re not doing it wrong. You’re building trust.
Join the Sweet Success- Goals Setting Challenge 2026: https://fb.me/e/3VPb7iJNu
Vote for us on the DMA's Awards: www.tinyurl.com/DMAsFinalists
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
#174 From Limiting Beliefs to Clear Goals: Why Being Coachable Changes Everything
Why do we keep limiting our actions by the beliefs that we tell ourselves?
Goal setting, limiting beliefs, and being coachable are the perfect topic combo for your cake makers, because it speaks directly to mindset + action, which is where so manyCake business owners get stuck.
Join the Sweet Success- Goals Setting Challenge 2026: https://fb.me/e/3VPb7iJNu
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
Let me invite you to listen to today's episode sponsored by Saracino: https://www.saracinodolci.co.uk/category/saracino-magazines/
#173 Goal Setting in review. Time to go back and check our 2025 goals!
It is that time of year when I like to go back and check what worked and what didn't for our cake businesses. Today, we start with a goal-setting review for 2025.
Join the Sweet Success- Goals Setting Challenge 2026: https://fb.me/e/3VPb7iJNu
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Thank you, D'licious magazine, for sponsoring today's episode:
https://www.dlicious-magazine.co.uk/
And today´s episode is also sponsored by The Sweet Challet Shoppe
link here: https://www.thesweetchalet.com/
Use the exclusive discount code for the listeners of The Art Cake Coach Podcast: CAKECOACH25 and get 20% off on your next purchase.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
Cake Business Management class 3: Pricing and Sales
In this third episode of the Cake Business Management class, I share some insights on one of the most common struggles for cake artists: pricing.
This is one of the most emotional topics in business… pricing and profitability. And yes, I’m here with a warm hug, a firm push, and a reminder that your cake business deserves to thrive, not survive.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
#172 Tips on how to stay relevant and consistent on social media . Conversation with Ruth Moore form The Creative Cake Club.
The use of social media, managing posts, strategizing, and being relevant on any busy social media platform are some of the struggles of many cake decorators, bakers, and artists.
Today, I talk to Ruth Moore from The Creative Cake Club, and she shares with us many tips and tricks on how to be consistent, relevant, and how to make it easy for us ( Cake Artists) to take the best advantage of this free marketing tool that is Social Media.
Find out more about Ruth here: https://www.instagram.com/thecreativecakeclub/
Planner link: https://www.mooreishcakes.co.uk/plannerCaker's Content Kitchen membership (coming Jan 2026):https://thecreativecakeclub.systeme.io/waitlist
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
#171 Talking with Yvonne Donald and Natalie Freeman about visibility and pricing and how to stand out in a busy cake industry.
As a cake maker, you need to know your prices, price for profit, stand out in a busy industry, and be visible to the right audience.
All of this and more are the topics of this down-to-earth conversation, but filled with takeaways. Natalie and Yvonne came to The Art Cake Coach podcast and did their magic to leave us with the best tips and insights on how to curate the right message for the right customer.
Find Natalie here: https://www.instagram.com/13rhythms/
Find Yvonne here: https://www.instagram.com/adventures_in_kakeland/
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
🎧 Start Here: How to Get the Most Out of The Art Cake Coach Podcast
Each week, you’ll find free episodes to inspire and guide you, and if you want to go deeper, you can unlock my exclusive classes by becoming a subscriber right here on Spotify.
💜 Join The Art Cake Coach Podcast Club
Unlock 17+ exclusive classes on time management, mindset, and business growth.
👉 Subscribe on Spotify: https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
#170 The Overwhelmed Octopus: Why Cake Artists Feel Stretched Thin, and How to Take Back Your Time.
In this episode, Cristina dives into the most common result from her Cake International interactive quiz: The Overwhelmed Octopus. If you’ve ever felt like you’re juggling too many tasks, switching between baking, decorating, answering messages, managing orders, family obligations, and social media, this episode is for you.
Cristina explores why so many cake artists fall into this pattern, how it affects their creativity, income, and mental space, and the three key shifts that can help you move from chaos to clarity.
She walks you through practical, simple strategies to reduce overwhelm: prioritizing tasks, setting realistic boundaries, and designing a workflow that lets you regain control of your day. You’ll leave feeling seen, supported, and empowered, knowing that you’re not alone, and that change is possible with the right systems.
Tune in and discover how to untangle the tentacles and start creating with joy again.
Find the Time Management Planner for Cake Artists here:
https://www.theartcakecoach.com/digital-products/p/time-management-planner-for-cake-artists
Free resources to help you on your cake business journey here:
https://www.theartcakecoach.com/free-resources
Thank you, Saracino and We Love Pastry magazine, for sponsoring today's episode:
https://www.saracinodolci.co.uk/category/saracino-magazines/
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
#169 Cake International 2025: the show, the competition, the awards and the freindship.
I just got back from Cake International 2025, and today I'm sharing my experience with you. I talk about the trip, the show, my first time talking about coaching, the demos, the awards, and my very personal opinion on this year's event.
Cake Art Magazine sponsors today's episode: https://www.cakeartmagazine.com/
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
#168 Conversation with Chef Benny Rivera
In this episode, I sit down with award-winning cake artist Chef Benny Rivera, founder of City Cakes in New York City and internationally recognized for his stunning sculpted cakes and sugar art.
Benny shares his inspiring story of discovering his passion for cakes. Moving from Puerto Rico, working a corporate job, to building a world-renowned cake brand in Manhattan and becoming one of the most respected names in the industry.
Together, we explore the realities of running a cake business, the importance of pricing with confidence, and how the cake industry has evolved through the years.
A must-listen for cake artists and entrepreneurs who want to blend creativity, business, and purpose in their own journey.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative