How To Wreck Your Business

In this final podcast in the series, we wrap up with Marketing and show how random acts of marketing just don't work.

We created a system called the Piranha Planner - which is all about consistent, small bites in marketing.

Get your teeth into this final podcast, and we'll see you again later in 2024 for a brand-new podcast series.

There's also a new book, "Go To $ell" coming out late 2024.

In this episode, we talk about a simple and highly effective FOLLOW-UP Process that has seen business owners DOUBLE their conversion rates.

The vast majority of sales are won between the 5th and 12th follow-up, yet over 80% of businesses never follow up more than TWICE.

In this episode, we talk about how 90-Day Planning is so effective; after all, you only get FOUR goes at it.

In business, days become weeks, weeks become months, and months can become wasted opportunities.

Set out your goals in clear, powerful 90 Day Plans.

In this episode, we'll talk about building a SIX Star Service because all your competitors are striving for five stars.

How do you REALLY shine. Let's talk about it.

Five Stars are so last year...

In this episode we talk about Reputation Management and Ratings and Reviews. Small businesses live or die by their ratings and reviews.

Getting a negative review is not the end of the world - it's how you manage them.

Keyboard Warriors can unfairly damage a business in seconds, you want to ready and prepared.

In this episode we talk about time management, well, actually, we don't. There's no such thing as time management; it's a myth. No one can control or manage time. Dr Who maybe!

You need to make time for this episode.

Marketing on a budget can still deliver results. In this episode, we talk about Marketing on a Shoestring Budget, from the book of the same title.

In this episode, we talk about the DANGERS of Discounting. Most businesses discount to some degree, yet few know the REAL impact on their bottom line.

With a 20% margin and a 10% discount, you need to sell 67% more just to make the same profit.

Every penny of a discount comes right off your bottom line - so this is a HOT topic. Enjoy.

Oh dear, this will upset many. Being an Entrepreneur is a JOURNEY, not an entry at Companies House.

In this episode, I am going to share what that journey looks like and why many never reach that "e" destination.

In this episode, I am going to share the power of creating a 10x10 marketing plan.

How to create and build a marketing strategy that doesn't focus on one platform or one medium. The most dangerous number in business is ONE. Being reliant on one customer, one employee or one marketing strategy.

This is marketing with a x10 twist.

I don't do "woo woo" stuff; OK, I think you know that. I also don't subscribe to the "Secret" that if you want something the Universe changes direction to give you it... really?

What I do believe and share here is the Law of Attraction.

What we ATTRACT we get.

Have you noticed some people are "lucky", yet for others, every silver lining seems to have a cloud?

I share the answer, and it's no secret!!

How we learn varies for each of us. Some of us are VISUAL learners; others are AUDITORY or perhaps KINESTHETIC.

What style are YOU?

How you learn influences how you EARN, so this is good stuff for you and your team to know and understand.

This is VAK learning styles.

Ever wondered why people behave the way they do? How do some people move at 1000mph, whereas others get overtaken by snails?

Why do some people LOVE pages and pages of detail, yet for others, it's three bullet points?

In this episode, we'll share DISC profiles and explain why people behave the way they do.

Apologies in advance for John singing D.I.S.C.O...

Effective change requires effective action, which is not always easy. So, I created a formula to help you. I kept the name simple: The Formula for Change.

Use it, it works.

What is the hourly rate challenge? Are you earning the amount you should? Are you doing work that you know you shouldn't?

You're going to love the Hourly Rate Challenge.

Business is all about cash flow and understanding the three TIERS that cash flow has.

If you don't, then it quickly becomes the three TEARS of cash flow. Let's not go there.