Simply Briefed

Don’t Reinvent the Wheel — Use It to Get Up to Speed

AI makes it easier than ever to create ideas, analyse possibilities and move fast. But having more ideas does not automatically create more innovation.

So what actually turns a good idea into something people use, value and are willing to pay for?

In this episode, Kristine talks with Melanie Tschugmall, co-founder of CRO2go and an experienced Revenue and Go-to-Market leader who has worked across SAP, Zühlke Group and startup environments, leading international teams across strategy, innovation and execution.

Melanie’s work centres on a simple question: how can companies turn strategy into predictable, sustainable growth?

Through CRO2go, she helps companies build scalable Revenue Systems and establish Go-to-Market as a CEO-level priority, drawing on Silicon Valley GTM methodologies and adapting them to European and international markets.

Together, Kristine and Melanie explore why companies often resist knowledge developed elsewhere, why strong products can still fail commercially, and how proven playbooks can help organisations avoid unnecessary reinvention.

From “painkiller vs vitamin C” to the danger of “not invented here”, the conversation looks at what Europe can learn from Silicon Valley, what Europe already does well, and how combining proven systems with local strengths could help companies move from good ideas to repeatable commercial success.

Because sometimes the smartest way forward is not to reinvent the wheel — but to use the wheel that already works and build something better from there.

Halfway through 2026, Nordic innovation is showing plenty of momentum. But how do we turn individual successes into something that strengthens the whole region?

In this Simply Briefed Summer Edition, we revisit Kristine’s conversation with Adrian McDonald, CEO of Epicenter, about what it takes to move from promising companies and breakthrough ideas to a stronger, more connected Nordic innovation ecosystem.

They explore how knowledge can travel between entrepreneurs and established companies, why spaces and networks that bring people together matter, and whether we’re doing enough to learn from both the successes and struggles of those building what comes next.

Because perhaps innovation needs more than capital, technology and great ideas. It also needs bridges, shared knowledge — and people we can learn from and look up to.

We celebrate our athletes, artists and other stars. Is it time we got equally curious about our entrepreneurs?

A conversation about Nordic ambition, collaboration and what becomes possible when one success helps make the next one a little more possible.

About the guest:

Adrian McDonald is CEO of Epicenter Group and a long-time company builder with experience spanning big tech, startups and scaleups. Today, his work sits at the intersection of these worlds, connecting founders, growing companies, established enterprises and investors across one of the Nordics’ largest tech ecosystems.

With a career that has included Microsoft and the scaleup world, Adrian brings both an enterprise and entrepreneurial perspective to the question of how great ideas grow — and how stronger connections across the ecosystem can help more of them succeed.

We spend years wanting to finish school — then most of our working lives learning again.

Vibeke Fængsrud founded House of Math with a clear ambition: to make mathematics accessible to everyone. What started with tutoring and carefully structured learning methods has, with the help of EdTech and AI, become something that can adapt to each learner’s starting point, pace and specific knowledge gaps.

In this episode, we explore why learning is never one-size-fits-all, how technology can help teachers support more students individually, and why the real promise of AI in education may not be that it knows more — but that it helps more of us understand.

Background:

Vibeke G. Fængsrud is the founder of  and a former lecturer in math and physics. After failing math in high school and repeating a year, she went on to earn a master’s degree in Mathematical Finance. Since 2004, she has worked closely with learners, developing teaching methods that challenge one-size-fits-all education by focusing on structure, effort, and personalised learning.

Quote:

“Learning doesn’t get easier — it gets clearer when structure fits the learner.”

As part of Simply Summer, we are bringing back Kristine’s conversation with Ekaterina Yurchenko — entrepreneur, ecosystem builder and host of Founders Walk.

The reason feels even more relevant now.

AI can already help us do far more than most of us are actually making use of. Some call this a capability overhang: the gap between what the technology can do, and what we are able to absorb, apply and turn into something meaningful.

For curious and ambitious people, that can be both exciting and challenging. More tools, more ideas and more possibilities can open new doors — but they also ask more from us.

More clarity.
More prioritisation.
More focus.

In this episode, Kristine and Ekaterina explore the human side of expanded AI capability through the founder lens: ambition, pressure, decision-making, focus and what it takes to build with direction when everything seems possible.

Because AI may make doing more easier.

But what actually deserves more?

Using AI with Confidence: How Cybersecurity Matters

AI is opening up new ways of working — helping us understand information faster, connect ideas, support decisions, and remove friction from everyday tasks.

But as AI becomes more useful, we also give it more access: to our documents, our systems, our workflows, and sometimes even our decisions.

So how do we make sure we can use AI with confidence?

In this episode of Simply Briefed, Kristine sits down with Steven Antoniou from Lenovo to explore cybersecurity in the AI era — not as a fear-driven topic, but as one of the key pillars that makes AI adoption possible.

Together, they discuss why security is not only about protecting systems anymore. It is also about understanding what AI tools can see, what they can do, and how organisations stay responsible when AI starts acting on their behalf.

The conversation moves from AI as a tool to AI as something closer to a digital colleague: something that needs access, boundaries, visibility, and clear rules. Steven explains why organisations often fall into two extremes — blocking everything or allowing everything with only a policy in place — and why neither creates the confidence people need to actually use AI well.

In this episode, we explore:

• Why cybersecurity can enable AI adoption instead of slowing it down

• What organisations need to understand before rolling out AI tools

• Why visibility is the first step toward protection

• The risks of shadow AI and AI features appearing inside tools we already use

• Why policies are not enough unless they can be supported in practice

• How safe structures can give people the confidence to experiment, create, and move forward

A key takeaway from the conversation is simple:

The safest organisations will not necessarily be the ones that use the least AI. They will be the ones that understand what their AI tools can access, what they are allowed to do, and how to make safe use easier than risky shortcuts.

Because cybersecurity is not there to stop the future from happening.

Done well, it is one of the foundations that lets us move into it with more confidence.

Steven Antoniou has over 20 years of experience in IT and telecommunications, working at the intersection of cybersecurity, endpoint management, and emerging AI governance.

In his role at Lenovo, he supports enterprises in gaining visibility and control over their device estate, strengthening their security posture, and aligning with evolving regulatory frameworks such as the Network and Information Security Directive 2 (NIS2) and the EU AI Act.

His focus areas include AI security and governance, endpoint and network protection, risk and compliance, and digital experience monitoring.

In this episode of Simply Briefed, Kristine sits down with Siavash Habibi, CEO and Co-founder of Team Scaleup, to explore the experience advantage in company building.

Because learning by doing is powerful — but learning alone can be expensive.

Together, they look at what first-time builders often don’t yet know they don’t know, why repeat founders tend to spot risks earlier, and how support systems, coaching teams and experienced operators can help companies move from early energy to sustainable traction and growth.

The conversation moves beyond the classic startup story of ideas, capital and ambition. Instead, it asks a more practical question:

How do we help more people build well — before mistakes become too expensive?

Siavash shares lessons from building and scaling companies, including the shift from founder energy to structure, why growing too fast can drain a team, and why opportunity selection may be one of the biggest company killers.

One of the core ideas in the episode is his analogy of having ten plants and only one litre of water: when resources are limited, the real skill is knowing which opportunities deserve attention — and which ones will only split your focus.

This episode is for founders, operators, product builders, team leads and anyone trying to build something new inside or outside an organization.

Because AI may make it easier to build.
But experience may still be what helps us build better.

• Why first-time builders are often under-exposed rather than overconfident

• What repeat founders see that others miss

• Why learning by doing needs better support systems

• How energy gets you started — but structure helps you scale

• Why “unknown unknowns” can become expensive

• What builders can learn from coaching, training arenas and experienced operators

• How to choose which of your “ten plants” deserves the water

Siavash Habibi is the CEO and Co-founder of Team Scaleup.

He has spent 15 years building, scaling and advising companies — from both sides of the table. He has been Co-founder and COO at TechBuddy, helping the company grow from a small team to 50 employees across four markets, completing three acquisitions along the way.

At McKinsey, he worked as a green business building expert, helping greentech scaleups from inception to pre-IPO with growth acceleration. He has been a mentor in the Swedish Institute’s She Entrepreneurs program and was part of scaling a London-based TV venture from startup to 40 million viewers globally.

Siavash has also worked with non-profits such as Water.org, co-founded by Matt Damon and Gary White, and the Clinton Foundation, working on solutions to address global challenges at scale.

Today, he runs Team Scaleup, a Swedish investment readiness accelerator that helps scaleups build the foundation that Series A investors expect. He has a fascination for business building and a passion for closing the information gap between well-connected founders and hidden founders.

AI makes doing more easier. But what actually deserves more?

AI is giving founders, entrepreneurs and professionals access to more capability than ever. We can build faster, test more ideas, learn quicker and use tools that previously required much larger teams.

But more activity does not automatically mean better progress.

In this episode of Simply Briefed, Kristine Lium talks with Ekaterina Yurchenko — entrepreneur, ecosystem builder and host of Founders Walk — about the human side of expanded AI capability.

Through Ekaterina’s conversations with founders, we explore what happens when people suddenly have access to more tools, more ideas and more possibilities. How does that change ambition, pressure, focus and decision-making? And when execution gets easier, how do we stay close to the actual problem, the customer and the work that deserves our attention?

The episode introduces the idea of capability paralysis: when access to more capability makes it harder to choose what should actually receive our time, energy and focus.

Because the real question may not be how much more we can do with AI.

It may be what actually deserves more.

Ekaterina Yurchenko is an entrepreneur, ecosystem builder, and former athlete. She hosts a walk-and-talk podcast with founders across Europe, exploring entrepreneurship, ambition, resilience, and building for the long run. Through almost 100 conversations with founders, she has developed a strong interest in the mindset, habits, and support systems behind sustainable high performance.

What if your small business had an AI colleague? In this episode of Simply Briefed, Kristine talks with Marcus Larsson from Vorker.ai about AI colleagues for small businesses — and how agentic AI can support the work that often sits around the work.

A lot of AI is still explained in the language of the people building it: agents, workflows, orchestration and automation layers. But small-business owners experience it differently — as unanswered emails, inconsistent marketing, late follow-ups, half-finished proposals, scattered notes, receipts, admin and simply too little time.

Together, they explore how AI colleagues could help small businesses with follow-ups, emails, bookkeeping, LinkedIn content, proposals and everyday business administration.

They also discuss why many small-business owners see the value of AI but struggle to know where to start, why context is key to making AI useful, and where human judgment, relationships and trust still matter most.

Because the real unlock may not be that small businesses suddenly become automated. It may be that they finally get support for the tasks that quietly decide whether the business keeps moving.

Guest: Marcus Larsson, Growth at Vorker.ai

What if the biggest shift in AI isn’t that software gets built faster —but that far more people can suddenly start building at all?

For a long time, creating a digital product required one thing:the ability to write code.

If you didn’t have that skill, your ideas often stayed exactly that — ideas.You needed developers, funding, and time just to get started.

But that equation is starting to change.

In this episode of Simply Briefed, we explore the rise of vibe coding — a new way of building software by working with AI through conversation — and what it actually means in practice.

Together with Viktor Margeirsson, we go beyond the hype to understand:

• what vibe coding really is (and what it isn’t)

• what you can realistically build today

• how AI is changing the process from idea to product

• why speed matters more for validation than for building

• and how non-technical professionals can start experimenting themselves

We also explore a bigger shift:

If the barrier to building drops —who becomes the builders of the future?

This is not an episode about tools.It’s about what becomes possible when more people can test ideas, solve problems, and learn by doing.

If you take one thing from this episode:Don’t start with the tools.Start with a problem you understand — and try building something small.

About the guest:

Viktor Margeirsson Co-founder of Test 1313 years in startups across design, sales, operations, and product managementNow building and validating software products using AI-driven development

Description

For decades, scaling B2B revenue followed a simple formula:hire more salespeople.

But AI is starting to challenge that model.

In this episode of Simply Briefed, Kristine Lium is joined by go-to-market strategist Charlotte Altmann to explore how AI is changing the way companies prepare, sell, and scale — not by replacing relationships, but by reshaping everything around them.

From account research and personalization to team structure and decision-making, they break down where AI is already creating real value — and where it still falls short.

They also explore a deeper shift emerging across Europe.

On one side:relationship-driven, structured markets like the DACH region, where trust and process still define how business is done.

On the other:a new wave of AI-first companies rethinking how to scale, moving faster and building differently.

So what happens when these two worlds meet?

And could this combination become Europe’s real competitive advantage in a changing global landscape?

About the guest:

Name: Charlotte Altmann

Title: I’m the founder and CEO of  cse advisory

Background:

Charlotte has been running CSE advisory for nearly six years, a boutique consulting firm that supports European B2B tech companies in entering and scaling in the DACH market.

With over 15 years of experience across marketing and sales, I’ve worked with more leading B2B SaaS companies and VCs across Europe, from early-stage startups to hyper-growth and corporate.

Contact:

Online shopping has followed the same pattern for years:search, scroll, compare, decide.

But that pattern is starting to change.

Instead of typing keywords into a search engine, more people are asking AI assistants what they should buy. The AI compares products, filters options, and may eventually complete the purchase itself.

So what happens when AI becomes the interface between customers and products?

In this episode of Simply Briefed, Kristine Lium speaks with Erik Wikander, founder of Wilgot, about the shift from search-driven commerce to agent-driven commerce.

They explore:

• why product discovery is moving from keywords to conversations

• how AI assistants may change the role of product pages

• why structured product data is becoming critical

• how customer reviews, returns, and service data can shape product discovery

• whether AI could create a more level playing field for smaller brands

If AI becomes the primary way people discover products, the key question may no longer be who has the biggest marketing budget.

Instead, it may simply be:Which product best fits the customer’s need?

Guest bio
Erik Wikander is the founder and CEO of Wilgot, a platform built for the era of AI search and agentic commerce. Wilgot helps brands optimize their product content so it can be discovered, trusted, and cited by AI assistants such as ChatGPT, Perplexity, and Google.

Before founding Wilgot in 2024, Erik spent more than a decade working at the intersection of product, marketing and growth. He served as CMO at Lendify (later acquired by Lunar), one of Europe’s leading fintech companies, where he led growth, marketing, and digital acquisition.

Following the launch of ChatGPT, Erik founded his previous company with the vision of bridging AI-driven content creation with SEO. That work led him to a deeper realization: the way people discover products and information online is fundamentally shifting, which ultimately inspired the creation of Wilgot.

His passion lies in helping companies adapt to the shift from traditional search to AI-native discovery. Erik focuses on building infrastructure that allows brands to structure, optimize, and scale their product information so it becomes visible and trusted in the new generation of AI-powered interfaces.

Contact:

AI is increasingly part of how we think, create, and work. But when AI helps shape the output — who actually owns the result?

This episode explores how ownership shifts in the age of AI. Not from effort to automation — but from visible effort to judgment, verification, and responsibility.

AI can assist the process.But accountability still belongs to the person who signs off.

AI is no longer just a tool we use. It’s becoming part of how we think.

• We draft strategies with it.
• We structure presentations.
• We analyze data.
• We generate ideas.

Artists compose with it.

Professionals build business cases with it.

But when AI participates in the process — who owns the output?

In this episode of Simply Briefed, Kristine Lium sits down with returning guest Sofie Marin to explore ownership, responsibility, and value creation in the age of AI.

Together they unpack:

• the difference between being creative and being an artist

• why tools have always shaped expression

• the line between delegation and abdication

• how speed increases temptation

• why transparency and trust matter more than ever

• and where ownership now lives

AI can assist your thinking.

But it cannot carry your accountability.

Ownership doesn’t live in the tool.

It lives in the person who signs off.

Key topics

1. Creativity is human; artistry is professional expression.

2. Tools have always shaped creation — AI is another layer.

3. Delegation is different from abdication.

4. When speed increases, temptation increases.

5. Transparency becomes essential when processes are less visible.

6. Ownership today lives in verification and judgment — not in effort alone.

7. AI can support capability — but it cannot carry accountability.

Guest Framing

Sofie Marin is founder of Arts Dynamics, a learning network for creative entrepreneurs navigating the intersection of art, technology, and AI. She works closely with creators exploring how authorship, responsibility, and value evolve in a rapidly shifting digital landscape.

AI is often described as something that makes learning faster or easier.But in reality, learning has never been effortless — and it still isn’t.

In this episode of Simply Briefed, we explore what actually changes when learning can be personalised. Not by lowering expectations or removing struggle, but by improving structure so effort is placed where it matters most.

Using math as a clear and honest example, founder of House of Math Vibeke Fængsrud explains why learning breaks down when structure doesn’t match the learner — and how AI now makes it possible to adapt learning paths to the individual. The result isn’t less work, but more accessible learning that builds confidence instead of frustration.

Together, host Kristine Lium and Vibeke discuss:

• why struggle is still a necessary part of learning

• how personalised structure changes motivation and outcomes

• what math can teach us about learning in general

• and why lifelong learning is becoming a personal responsibility, not an optional extra

This conversation is for anyone curious about learning, work, and how AI can support human capability — without replacing it.

Turning an idea into something real is never just about timing or technology — it’s about understanding what truly matters. In this episode, we open up the early-stage world with Jon Kåre Stene, Partner & Co-founder of Skyfall Ventures and former COO of Oda.com.

Skyfall Ventures is an Oslo-based pre-seed and seed-stage VC investing in ambitious founders building technology with global potential.

More at: https://www.skyfall.vc/

Together, we explore why some ideas survive the AI wave while others stay concepts, how real problems become the backbone of strong companies, and what signals investors look for long before there’s traction.

Key topics

• How early-stage investors read signals long before traction

• Why real problems matter more than clever ideas

• How AI tools shorten the distance from idea to impact

• What makes founders stand out in fast-moving environments

• Why some ideas gain momentum while others disappear

• The mindset behind spotting “10% moonshot” potential

• The culture shift inside the modern startup ecosystem

We also touch on two references from the conversation:

Most of us feel like we’re late to the AI game — but research says otherwise.
McKinsey shows nearly 80% of companies have started using AI, yet only one in ten have scaled it strategically. Thomson Reuters adds that fewer than a quarter have a clear AI strategy, while PwC finds that budgets and ambitions are rising faster than results.

In this episode, host Kristine Lium talks with Linn Solvang — AI enthusiast and founder of Passion4Fitness — about what AI readiness really means. Linn shares insights from helping Norwegian businesses assess their readiness and turn curiosity into action.

Together, we explore:

• The gap between personal and professional readiness

• Why organizations stall between intention and action

• How openness and sharing speed up adoption

Guest Bio: Linn Solvang — AI enthusiast and founder, Passion4Fitness

Linn Solvang is an entrepreneur driven by curiosity — exploring how AI can make a real difference in everyday business.
What began as a personal experiment to make her own company, Passion4Fitness, more efficient quickly became a journey into what’s possible when curiosity meets technology.

As she saw the results, Linn began sharing her experiences with others — showing that AI isn’t just for tech companies but a tool any business can learn from and grow with.
She now helps others see how AI can unlock new opportunities for growth, innovation, and smarter ways of working.

With her natural curiosity and hands-on approach, Linn has become a voice for practical AI adoption — bringing together entrepreneurs and professionals to test, learn, and build confidence in using AI to take their businesses forward.

AI isn’t just a tool anymore — it’s becoming part of the team. HR analyst Anna Carlsson joins Kristine Lium to explore what happens when AI becomes a true coworker — and why the future of HR will depend on understanding data as deeply as people.

What if your next teammate wasn’t human?

As AI systems start to work alongside us, organizations face a major shift: how do we lead, recruit, and design culture when machines become part of the team? Anna explains why the HR function of the future is about data, design, and ethics — and how that changes leadership and culture.

Key topics

• Organizations haven’t really changed — but our coworkers have.

• HR’s new role: connecting people, purpose, and technology.

A quiet shift is happening in our devices—and it’s changing how we work, collaborate, and trust AI.AI isn’t just a tool we open—it’s becoming something that quietly supports us in the background.

In this episode of Simply Briefed, we’re joined by Michel Bouman from Microsoft to explore what happens when AI is built directly into your tools—and even your devices.

We dive into how invisible AI, hardware integration, and Copilot+ are reshaping:

• productivity

• privacy and trust

• AI adoption in cautious organizations

• emerging roles and human-in-the-loop responsibility
  

This conversation goes beyond the Microsoft ecosystem—offering takeaways for anyone exploring how assistants, agents, and automations are reshaping the way we work.

🎧 Part of our series on Assistants, Agents & Automations.

Follow Simply Briefed for more insights! Subscribe on Spotify, Apple Podcast, connect on LinkedIn, and join the conversation.

Guest:

Michel Bouman is the AI Powered Workplace Lead for EMEA & APAC at Microsoft, where he drives innovation within the Teams engineering org and the broader Copilot ecosystem.

With 20+ years of experience in digital transformation and collaboration technologies, Michel empowers organizations to explore how AI, trust, and usability intersect at scale. His focus: building intelligent workplaces where assistants and automations enhance—not replace—human contribution.

Automation isn’t new — but it’s evolving fast.

In this episode of Simply Briefed, host Kristine Lium explores what automation really means in today’s workplace, why consistency may matter more than speed, and how to decide where automation truly creates value.

Drawing on insights from Nordic companies like Normain, this episode breaks down:

• The difference between task and process automation

• What it takes — and costs — to automate

• The guardrails that keep humans in control

• And how to recognize when automation actually supports your expertise
  

Stay tuned until the end for a look ahead: agents, assistants, and how to navigate what’s coming next.

Keywords: Automation · AI · Agents · Assistants · Knowledge Work · Human in the Loop · Future of Work · Nordic AI

Key Topics

Consistency over speed · Defining processes · Automation readiness · Costs vs. value · Human oversight · Practical use cases

Stay tuned until the end for a look ahead: agents, assistants, and how to navigate what’s coming next.

Follow Simply Briefed for more insights! Subscribe on Spotify, Apple Podcast, connect on LinkedIn, and join the conversation.

Guest: Simply Briefed Host Solo episode

Voice tech is changing how we work. Tandem Health’s Oliver Åstrand joins us to explore what happens when we stop typing—and start talking to our tools.

We’re entering a new phase of human–machine interaction. Not with clicks. Not with swipes. But with our voices.

In this episode, we talk to Oliver Åstrand, co-founder and CTO of Tandem Health—a fast-growing health tech company using voice technology to radically reduce admin in healthcare and give clinicians back their time.

From the evolution of speech recognition to the role of large language models, we explore how voice is reshaping real work—starting in the treatment room. We also unpack the challenges of privacy, personalization, trust, and tone—and what it means when machines don’t just listen… but respond.

Key Topics

• Why Tandem Health built a voice-first product—and what it’s changing

• How voice improves focus and presence in clinical care

• The emotional friction (and relief) of talking to machines

• What success in speech tech really looks like

The future of voice, trust, and digital conversation

Whether you’re in healthcare, design, product, or just curious about what comes after the keyboard—this episode is for you.

Guest: Oliver Åstrand, CTO & Co-founder of Tandem Health

AI is everywhere, do you even notice it anymore?

From your inbox to everyday decision-making, AI has quietly woven itself into our daily lives. In this episode, Kristine Lium is joined by AI consultant Karin Hamberg Stén to check the pulse of everyday AI adoption.

What do people actually know about AI? How are they using it? And is the pace of change as fast as it feels? Together, they unpack what it really takes to adopt AI beyond testing a trendy tool.

Key Topics

- Why AI adoption isn’t about tools — it’s about mindset shifts

- The journey from fear of AI to curiosity and coexistence

- How AI integrates silently into everyday tools and workflows

- Surprising ways people use gen.AI at work and at home

- Predictions in 2025: from AI agents to workplace norms

- Practical steps to move from AI-curious to AI-competent

75% of professionals now use AI tools at work, and half of them only started in the last six months.

A year ago, we launched Simply Briefed with one idea: AI should be understandable, accessible, and a tool for everyone, not just experts. 

Join us as we revisit this first episode with Ingrid af Sandeberg, Chair of Stockholm AI, and talk about how we get AI’s real potential when we stop treating it like magic and start understanding how it works.

🎧 Hit play and see what still matters just as much.

Follow Simply Briefed for more insights! Subscribe on Spotify, Apple Podcast, connect on LinkedIn, and join the conversation.

Are you tracking what truly matters or just what’s easy to measure? 

In this episode, we dive into how AI is helping make sense of the health data we collect, from sleep and movement to blood tests.

Drowning in health data but it's giving you no value? 

Access to health data is a lot easier today, but organizing it remains a challenge. Peter Vesterberg & Per Söderström return to Simply Briefed to explore how AI transforms raw metrics into personal power. Discover citizen-driven health, data privacy realities, and the future of truly understanding your body.

Key Topics

- AI can help make sense of complex health data

- Not all data points provide equal insights, quality matters

- Understanding energy management is crucial for health

- There is no one-size-fits-all solution for health, personalization is key

- Emotional connections to health data can enhance understanding

- Unifying data while maintaining anonymity is crucial

- Unified health measurements can lead to early warning systems

- AI can help navigate uncertainty in health diagnostics

Follow Simply Briefed for more insights! Subscribe here on Spotify, connect on LinkedIn, and join the conversation.

Generative  AI is crushing creative barriers. 

Ask yourself: What do I want to create, and how can the tools work for me to make it happen?

That’s what today’s conversation is about. We sat down with Johan Lopes Helgesson from Adobe to unpack how AI is becoming a true creative partner, lowering the barriers to entry while raising the ceiling of what’s possible.

Whether you see yourself as a creator or just someone curious about where digital creativity is heading, this episode will give you both the background and what's to come. 

Key Topics:

Plus: What is actually the practical differences between creative tools such as Adobe Firefly, MidJourney and DALL·E?

What if staying safe online was just about changing a few everyday habits?

In this bonus episode, Hanna Linderstål, Security Profile of the Year 2024 in Sweden, shares her simple, effective steps you can take right now to boost your cyber hygiene.

Key Topics:

-How to create strong passwords

-Avoiding phishing and scams

-Safe browsing on public Wi-Fi

-How to protect your devices and data

-Everyday cyber hygiene routines

Every 39 seconds, a cyberattack hits. But most go unnoticed.

Cybercrime has become a $10 trillion industry, fueled by AI, hybrid threats, and invisible warfare that’s targeting people just like you. In this episode, cybersecurity advisor Hanna Linderstål joins Kristine Lium to break down how today’s attacks work, why breaches stay hidden, and what you can do right now to protect yourself, and your business.

Key Topics:

-Hybrid attacks and invisible warfare

-AI-powered cybercrime and how it works

-The $10 trillion cybercrime economy

-AI security threats and defense tactics

-Cyber hygiene tips that actually matter

What if building your own AI assistant was as easy as writing a to-do list?

In this bonus episode, Kristine teams up with Fredrik Sjöberg to create real, working AI agents - no coding, no complex tools, just simple steps and smart prompts for you to use.

Key Topics:

• Building no-code AI agents
• Automating tasks with ChatGPT
• Prototyping tools using Bolt.new
• Prompt structuring tips

AI is evolving beyond efficiency, when it can work just for you.

In this episode of Simply Briefed, we explore hyper-personalized AI agents with Fredrik Sjöberg, Principal Business Designer & AI Innovator at Fujitsu. What happens when software adapts to you instead of the other way around?

Fredrik shares his insights on ‘selfish software,’ AI-driven ideation, and how hyper-personalization is redefining productivity, creativity, and the way we interact with technology.

Key topics:

• The rise of hyper-personalized AI agents
• Selfish software’ and its impact on digital consumption
• AI’s role in creativity, productivity, and problem-solving

🎧 Tune in now!

Follow Simply Briefed for more insights, subscribe on Spotify, connect on LinkedIn, and join the conversation.

Is it too late to start learning AI? Absolutely not. In this episode, Kristine Lium speaks with Professor Fredrik Heintz about how AI is transforming education—and why getting involved now is essential. From personalized learning to digital trust, this episode is a wake-up call to step in, not step back.

Key Topics:

• AI in education and personalized learning
• How to ask AI the right questions
• AI literacy for life and work
• Building trust in tech through knowledge
• Overcoming fear and embracing the future

Color shapes how we feel, act, and buy—but what happens when AI starts choosing the palette? In this episode, Kristine Lium talks to Judith van Vliet, founder of The Color Authority, about how AI is transforming color in branding and design. From cultural cues to emotional impact, this is a bold look at the future of color-powered creativity.

Key Topics:

• AI and color psychology in branding
• Cultural + emotional influence of color
• How AI shifts design processes
• The human role in AI-driven creativity

AI isn’t just for techies anymore. In this episode, Kristine Lium chats with Stig H Myklebust from Lenovo about how AI is moving off the cloud and into your pocket—making it faster, safer, and way more personal. From productivity to passion projects, here’s how to actually use AI in daily life.

Key Topics:

• AI as your personal assistant Local AI vs. Cloud AI

• Privacy-first AI integration

• Learning by experimenting with AI

• Practical use cases at home and work

Wrapping up the first season of Simply Briefed! Our Content producer Josefine Max lets our host Kristine Lium summarize the highlights and learnings from this season.

What if your health data could predict disease before symptoms even show up? In this episode, Kristine Lium talks with Per Söderström about how AI is reshaping healthcare—from wearables to personalized prevention. It’s not sci-fi. It’s the future of living longer, better, and smarter.

Key Topics:

• AI and longevity
• Preventive healthcare
• Personalized health insights
• Citizen-driven health
• Data, biotech & future wellness

What if AI didn’t replace artists—but helped them reach deeper truths? In this episode, Kristine Lium sits down with Erik Rosales to explore the fusion of performance art and AI. From adaptive storytelling to AI-generated music, it’s a powerful look at how technology can heal, connect, and transform the creative process.

Key Topics:

• AI and performance art
• Adaptive storytelling with tech
• Artist-led innovation
• AI-generated music
• Creativity, curiosity, and co-creation

Retail is changing—and AI is behind the shift. In this episode, Kristine Lium talks with Fredrik Amréus Hammargården about how AI is transforming everything from customer insights to business operations. It’s not just hype—this is how smart commerce gets done.

Key Topics:

• AI in commerce and retail
• Customer insights and personalization
• Data-driven business decisions
• Optimizing retail experiences with AI
• Democratizing AI for real-world use

AI is evolving fast—but are we ready for the consequences? In this episode, Kristine Lium sits down with Anna Felländer to unpack the ethics, risks, and regulations shaping the future of AI. From compliance to creativity, it’s a call for transparency, trust, and better guardrails.

Key Topics:

• Ethical and responsible AI

• AI regulations and governance

• Generative AI risks

• EU AI Act and compliance

• AI’s role in creativity vs. control

AI is disrupting the creative world—but it’s also a massive opportunity. In this episode, Kristine Lium and Sofie Marin break down how artists can stay relevant, build real value, and use AI as a tool (not a threat). It’s about evolution, not extinction—and why your human spark still matters more than ever.

Key Topics:

• AI and creativity
• Monetizing art in a digital economy
• Emotional value vs. AI output
• How artists can adapt to tech
• Future of creative industries

AI isn’t just for tech giants—it’s quietly transforming your health. Peter Vesterberg⁠ founder and CEO of ⁠SALUTO⁠. A seasoned AI scientist shares how 20+ years in AI and machine learning led him to preventive health, where algorithms decode the body before symptoms show up.

Key Topics:

• Machine learning in healthcare
• Predictive + preventive health tech
• Data ethics and interpretation

Why Simply Briefed?

Our content producer Josefine Max takes the pulse on host Kristine Lium before the upcoming premiere.

The first episode will air on Spotify September 18th. The episodes will then be released Wednesdays every other week on Spotify.