My 2 Cents Marketing Podcast

In this episode, our guest is Chris Hamlin - SEO strategist and long-time observer of Google’s mood swings. We dig into the big question rattling every marketer right now: has AI-driven search officially killed Page One?

Chris unpacks how AI is reshaping content creation, why matching user intent still matters more than ever, and where human creativity needs to step in when AI-generated content starts sounding… well, the same.

We explore the role of prompts, the pitfalls of sameness, why uniqueness is now a competitive advantage, and how to balance machine efficiency with real human insight.

If you’re wrestling with how to use AI without losing your edge, this one’s for you.

We hope you enjoy the show.

Join our free marketing community: my2cents.com.au

Connect with Chris Hamlin:LinkedIn: https://www.linkedin.com/in/chrisgranthamlin/

Website: https://hamlin.com.au/

Connect with your hosts:

Linkedin: Chris Jowsey | Fractional CMO at Nugget Digital - https://www.linkedin.com/in/chrisjowsey/

Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital - https://www.linkedin.com/in/rainey-day-digital/

Connect with My 2 Cents:

Website: https://my2cents.com.au/Linkedin: https://www.linkedin.com/company/my2cents-com-au/Youtube: https://www.youtube.com/@My2Cents_AustraliaApple Podcasts: https://podcasts.apple.com/au/podcast/my-2-cents-marketing-podcast/id1814042145Spotify Podcasts: https://open.spotify.com/show/0uJKBm8OJKmA2cNJbXYIFK?si=575b49ab84654193

In this episode, our guest is James Hurman, entrepreneur, investor and advertising effectiveness expert. We delve into the ongoing debate between brand and performance marketing. Exploring the current trends in marketing budget allocation, the challenges of balancing brand and performance investments, and the importance of long-term thinking in marketing strategies. The conversation also highlights the need for better education in marketing effectiveness and the integration of brand and performance marketing for optimal results.We hope you enjoy the show.Join our free marketing community: ⁠my2cents.com.auLinks/Sources mentioned:James Hurman leads the Master of Advertising Effectiveness course through LIONS: https://learning.lions.co/courses/master-of-advertising-effectivenessMark Ritson - Mini MBA: https://minimba.com/marketing/Analytics Partners (UK) - https://analyticpartners.com/knowledge-hub/PA Consulting - Brand Impact Index: https://www.paconsulting.com/industries/consumer-and-manufacturing/brand-impact-indexConnect with James Hurman:Linkedin: James Hurman - https://www.linkedin.com/in/jameshurman/Website: https://www.jameshurman.com/Connect with your hosts:Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital - / chrisjowsey Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital - / rainey-day-digital Connect with My 2 Cents:Website: https://my2cents.com.au/Linkedin: https://www.linkedin.com/company/my2cents-com-au/Youtube: https://www.youtube.com/@My2Cents_AustraliaApple Podcasts: https://podcasts.apple.com/au/podcast/my-2-cents-marketing-podcast/id1814042145Spotify Podcasts: https://open.spotify.com/show/0uJKBm8OJKmA2cNJbXYIFK?si=575b49ab84654193