European Speechwriters

European Speechwriters

By European Speechwriter Network

Great advice and wisdom from those that write and deliver speeches for business and politics. A series of talks recorded at the European Speechwriter Network Conferences.
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The Art of Listening

European SpeechwritersSep 12, 2025
00:00
46:35
The Art of Listening

The Art of Listening

Former BBC journalist Steve Rawling talks about how speechwriters can learn from listening at the European Speechwriter Network conference in Oxford March 2025.

Sep 12, 202546:35
A Speech in Memory of Dr Max Atkinson

A Speech in Memory of Dr Max Atkinson

Simon Atkinson from IPSOS delivers a speech remembering the great public speaking consultant and speechwriter Dr Max Atkinson.

Sep 12, 202533:24
In Praise of Populism

In Praise of Populism

Professor Michael Burke from Utrecht University discusses the relationship between populism and democracy at the European Speechwriter Network conference in Oxford March 2025.

Sep 12, 202530:23
The Demagogic Genius of Donald Trump

The Demagogic Genius of Donald Trump

Journalist, Kevin Toolis, gives an analysis of the rhetoric of Donald Trump at the European Speechwriter Network conference in Oxford March 2025.

Sep 12, 202530:32
The Language of Evil

The Language of Evil

Guy Doza talks about his new book, The Language of Evil, How dictators manipulate the masses and wield power through words.

Sep 12, 202515:35
Does European Speechwriting have a Future?

Does European Speechwriting have a Future?

European Commission Speechwriter, Daniel Mouqué, provides a rousing speech in favour of the European Union.


Sep 12, 202523:33
Brian Jenner on AI (BBC World Service)

Brian Jenner on AI (BBC World Service)

Brian Jenner spoke about the influence of AI on speechwriting on the BBC.

Sep 12, 202505:45
Obama speechwriter, Sarada Peri, in conversation with Jess Cunniffe

Obama speechwriter, Sarada Peri, in conversation with Jess Cunniffe

23rd European Speechwriter Network Conference, 17-19 April 2024 at Robinson College/Sidney Sussex College, Cambridge.

Sarada was Special Assistant to the President and Senior Speechwriter for President Barack Obama. Prior to joining the White House, she was a Principal at West Wing Writers. She was also a member of the 2012, 2016, and 2020 Democratic National Convention speechwriting teams. Today she runs her own firm, Peri Communications, where she helps C-suite executives, non-profit leaders, philanthropists, and politicians with speechwriting, speech delivery, message strategy, and more. Sarada also writes under her own byline, and has been published in The AtlanticThe Washington PostThe Daily Beast, and other outlets.

A recovering policy wonk, Sarada worked in the U.S. Senate as a health care and education legislative staffer. She started her career as a high school English teacher in New Orleans through Teach for America, and is a graduate of Tufts University and Harvard University’s Kennedy School of Government.

May 17, 202458:54
John Zimmer, Why native speakers can't speak English!

John Zimmer, Why native speakers can't speak English!

John Zimmer talks about how to overcome the linguistic challenges of multilingual audiences and multilingual speakers.

John has worked for a major Canadian law firm, the United Nations and the World Health Organisation. He also teaches public speaking in the Executive Programmes at the University of Geneva, University of Lausanne and IESE in Barcelona.

This session was part of the 23rd European Speechwriter Network conference at Robinson College / Sidney Sussex College, Cambridge, 17 - 19 April 2024.

May 17, 202423:38
Professor Alan Finlayson leads the Speechwriters’ Anthem

Professor Alan Finlayson leads the Speechwriters’ Anthem

23rd European Speechwriter Network Conference, 17-19 April 2024 at Robinson College/Sidney Sussex College, Cambridge.

May 09, 202407:42
Justine Bashford, The Point of Speeches

Justine Bashford, The Point of Speeches

23rd European Speechwriter Network Conference, 17-19 April 2024 at Robinson College/Sidney Sussex College, Cambridge.

May 08, 202412:54
Sindre Weber, The pen and the sword: speechwriting in the Norwegian Ministry of Defence

Sindre Weber, The pen and the sword: speechwriting in the Norwegian Ministry of Defence

23rd European Speechwriter Network Conference, 17-19 April 2024 at Robinson College/Sidney Sussex College, Cambridge.

May 08, 202411:42
Tessa van Beest, From pen to podium: mastering speech writing in an age of populism

Tessa van Beest, From pen to podium: mastering speech writing in an age of populism

23rd European Speechwriter Network Conference, 17-19 April 2024 at Robinson College/Sidney Sussex College, Cambridge.

May 08, 202420:01
Alan Barker welcomes delegates to Sidney Sussex

Alan Barker welcomes delegates to Sidney Sussex

23rd European Speechwriter Network Conference, 17-19 April 2024 at Robinson College/Sidney Sussex College, Cambridge.

May 08, 202403:49
Rodger Evans, What the Samaritans can teach us about Speechwriting

Rodger Evans, What the Samaritans can teach us about Speechwriting

How intense listening can improve the way we write

Nov 15, 202329:38
Jim Holtje - The End of the World is just Beginning

Jim Holtje - The End of the World is just Beginning

The UK Speechwriters' Guild / European Speechwriter Network held its 22nd conference at The Social Hub on Friday 20 October 2023.

Oct 31, 202329:13
Devin van den Berg - AI Speechwriting

Devin van den Berg - AI Speechwriting

The UK Speechwriters' Guild / European Speechwriter Network held its 22nd conference at The Social Hub on Friday 20 October 2023.

Oct 31, 202340:37
Antti Mustakallio - Sanna Marin's Rhetoric

Antti Mustakallio - Sanna Marin's Rhetoric

The UK Speechwriters' Guild / European Speechwriter Network held its 22nd conference at The Social Hub on Friday 20 October 2023.

Oct 31, 202318:35
Kevin Toolis - The Genius of Donald Trump

Kevin Toolis - The Genius of Donald Trump

The UK Speechwriters' Guild / European Speechwriter Network held its 22nd conference at The Social Hub on Friday 20 October 2023.

Oct 31, 202329:18
Hanneke Kulik - The Value of Commemorative Speeches

Hanneke Kulik - The Value of Commemorative Speeches

The UK Speechwriters' Guild / European Speechwriter Network held its 22nd conference at The Social Hub on Friday 20 October 2023.

Oct 31, 202325:49
Abele Kamminga - Writing for an Atypical Mayor

Abele Kamminga - Writing for an Atypical Mayor

The UK Speechwriters' Guild / European Speechwriter Network held its 22nd conference at The Social Hub on Friday 20 October 2023.

Oct 31, 202324:18
David Murray - What Only Speeches Can Do

David Murray - What Only Speeches Can Do

The UK Speechwriters' Guild / European Speechwriter Network held its 21st conference at Emanuel College, Cambridge, from 22 March - 24 March 2023. Speakers included Jess Cunniffe MBE, Matt Greenough, Marie Algoud, Anita Furu, Caspar Strand, David Murray, Dr James McCabe, Renée Broekmeulen, Ben Ray, Åse Thomassen and Alison Reid.

Apr 17, 202321:20
Jess Cunniffe - Memoirs

Jess Cunniffe - Memoirs

The UK Speechwriters' Guild / European Speechwriter Network held its 21st conference at Emanuel College, Cambridge, from 22 March - 24 March 2023. Speakers included Jess Cunniffe MBE, Matt Greenough, Marie Algoud, Anita Furu, Caspar Strand, David Murray, Dr James McCabe, Renée Broekmeulen, Ben Ray, Åse Thomassen and Alison Reid.

Apr 17, 202315:54
Åse Thomassen - Rhetoric About Climate: Greta Thunberg Speeches

Åse Thomassen - Rhetoric About Climate: Greta Thunberg Speeches

The UK Speechwriters' Guild / European Speechwriter Network held its 21st conference at Emanuel College, Cambridge, from 22 March - 24 March 2023. Speakers included Jess Cunniffe MBE, Matt Greenough, Marie Algoud, Anita Furu, Caspar Strand, David Murray, Dr James McCabe, Renée Broekmeulen, Ben Ray, Åse Thomassen and Alison Reid.

Apr 17, 202324:27
Lawrence McEnerney - The Gettysburg Address

Lawrence McEnerney - The Gettysburg Address

The UK Speechwriters' Guild / European Speechwriter Network held its 21st conference at Emanuel College, Cambridge, from 22 March - 24 March 2023. Speakers included Jess Cunniffe MBE, Matt Greenough, Marie Algoud, Anita Furu, Caspar Strand, David Murray, Dr James McCabe, Renée Broekmeulen, Ben Ray, Åse Thomassen and Alison Reid.

Apr 17, 202359:25
Marie Algoud - Writing for Cartoon Characters

Marie Algoud - Writing for Cartoon Characters

The UK Speechwriters' Guild / European Speechwriter Network held its 21st conference at Emanuel College, Cambridge, from 22 March - 24 March 2023. Speakers included Jess Cunniffe MBE, Matt Greenough, Marie Algoud, Anita Furu, Caspar Strand, David Murray, Dr James McCabe, Renée Broekmeulen, Ben Ray, Åse Thomassen and Alison Reid.

Apr 17, 202324:12
James McCabe - Speech into Story

James McCabe - Speech into Story

The UK Speechwriters' Guild / European Speechwriter Network held its 21st conference at Emanuel College, Cambridge, from 22 March - 24 March 2023. Speakers included Jess Cunniffe MBE, Matt Greenough, Marie Algoud, Anita Furu, Caspar Strand, David Murray, Dr James McCabe, Renée Broekmeulen, Ben Ray, Åse Thomassen and Alison Reid.

Apr 17, 202327:49
Matt Greenough - ‘How do you say?’ Writing for Worldwide Audiences

Matt Greenough - ‘How do you say?’ Writing for Worldwide Audiences

The UK Speechwriters' Guild / European Speechwriter Network held its 21st conference at Emanuel College, Cambridge, from 22 March - 24 March 2023. Speakers included Jess Cunniffe MBE, Matt Greenough, Marie Algoud, Anita Furu, Caspar Strand, David Murray, Dr James McCabe, Renée Broekmeulen, Ben Ray, Åse Thomassen and Alison Reid.

Apr 17, 202318:29
Anita Furu & Caspar Strand - How to Save a Country with a Speech

Anita Furu & Caspar Strand - How to Save a Country with a Speech

The UK Speechwriters' Guild / European Speechwriter Network held its 21st conference at Emanuel College, Cambridge, from 22 March - 24 March 2023. Speakers included Jess Cunniffe MBE, Matt Greenough, Marie Algoud, Anita Furu, Caspar Strand, David Murray, Dr James McCabe, Renée Broekmeulen, Ben Ray, Åse Thomassen and Alison Reid.

Apr 17, 202325:34
Renée Broekmeulen - Writing in the Shadows

Renée Broekmeulen - Writing in the Shadows

The UK Speechwriters' Guild / European Speechwriter Network held its 21st conference at Emanuel College, Cambridge, from 22 March - 24 March 2023. Speakers included Jess Cunniffe MBE, Matt Greenough, Marie Algoud, Anita Furu, Caspar Strand, David Murray, Dr James McCabe, Renée Broekmeulen, Ben Ray, Åse Thomassen and Alison Reid.

Apr 17, 202315:53
Letshwiti Tutwane - Speechwriting in Botswana

Letshwiti Tutwane - Speechwriting in Botswana

The UK Speechwriters' Guild / European Speechwriter Network held its 20th conference at Emanuel College, Cambridge, from 30 March - 1 April 2022. Speakers included Terry Szuplat, Amélie Crosson, Matt Greenough, Nick Hawton, Lieke Hagebeuk, Marianna Pascal, Anne Pédron-Moinard, Professor Alan Finlayson, Bjørn Berge, Jens Kjeldsen, Martin Shovel, Martha Leyton, Michel Reinders and Max Atkinson.

Apr 25, 202213:42
Patrick Maloney - An Update on Speechwriting in Germany

Patrick Maloney - An Update on Speechwriting in Germany

The UK Speechwriters' Guild / European Speechwriter Network held its 20th conference at Emanuel College, Cambridge, from 30 March - 1 April 2022. Speakers included Terry Szuplat, Amélie Crosson, Matt Greenough, Nick Hawton, Lieke Hagebeuk, Marianna Pascal, Anne Pédron-Moinard, Professor Alan Finlayson, Bjørn Berge, Jens Kjeldsen, Martin Shovel, Martha Leyton, Michel Reinders and Max Atkinson.

Apr 25, 202209:30
Angel Gurria-Quintana - Speechwriting and Translation

Angel Gurria-Quintana - Speechwriting and Translation

The UK Speechwriters' Guild / European Speechwriter Network held its 20th conference at Emanuel College, Cambridge, from 30 March - 1 April 2022. Speakers included Terry Szuplat, Amélie Crosson, Matt Greenough, Nick Hawton, Lieke Hagebeuk, Marianna Pascal, Anne Pédron-Moinard, Professor Alan Finlayson, Bjørn Berge, Jens Kjeldsen, Martin Shovel, Martha Leyton, Michel Reinders and Max Atkinson.

Apr 25, 202207:37
Q&A with Terry Szuplat and Neringa Bliūdžiūtė – Lessons from the Obama White House

Q&A with Terry Szuplat and Neringa Bliūdžiūtė – Lessons from the Obama White House

The UK Speechwriters' Guild / European Speechwriter Network held its 20th conference at Emanuel College, Cambridge, from 30 March - 1 April 2022. Speakers included Terry Szuplat, Amélie Crosson, Matt Greenough, Nick Hawton, Lieke Hagebeuk, Marianna Pascal, Anne Pédron-Moinard, Professor Alan Finlayson, Bjørn Berge, Jens Kjeldsen, Martin Shovel, Martha Leyton, Michel Reinders and Max Atkinson.

Apr 20, 202238:56
Jens Kjeldsen – The Rhetoric of Eulogies

Jens Kjeldsen – The Rhetoric of Eulogies

The UK Speechwriters' Guild / European Speechwriter Network held its 20th conference at Emanuel College, Cambridge, from 30 March - 1 April 2022. Speakers included Terry Szuplat, Amélie Crosson, Matt Greenough, Nick Hawton, Lieke Hagebeuk, Marianna Pascal, Anne Pédron-Moinard, Professor Alan Finlayson, Bjørn Berge, Jens Kjeldsen, Martin Shovel, Martha Leyton, Michel Reinders and Max Atkinson.

Apr 20, 202227:43
Bjorn Berge – The Norwegian King’s Speech

Bjorn Berge – The Norwegian King’s Speech

The UK Speechwriters' Guild / European Speechwriter Network held its 20th conference at Emanuel College, Cambridge, from 30 March - 1 April 2022. Speakers included Terry Szuplat, Amélie Crosson, Matt Greenough, Nick Hawton, Lieke Hagebeuk, Marianna Pascal, Anne Pédron-Moinard, Professor Alan Finlayson, Bjørn Berge, Jens Kjeldsen, Martin Shovel, Martha Leyton, Michel Reinders and Max Atkinson.

Apr 20, 202222:52
Marianna Pascal - The Audience Journey

Marianna Pascal - The Audience Journey

The UK Speechwriters' Guild / European Speechwriter Network held its 20th conference at Emanuel College, Cambridge, from 30 March - 1 April 2022. Speakers included Terry Szuplat, Amélie Crosson, Matt Greenough, Nick Hawton, Lieke Hagebeuk, Marianna Pascal, Anne Pédron-Moinard, Professor Alan Finlayson, Bjørn Berge, Jens Kjeldsen, Martin Shovel, Martha Leyton, Michel Reinders and Max Atkinson.

Apr 20, 202240:18
Alan Finlayson - Protest Songs and Speeches

Alan Finlayson - Protest Songs and Speeches

The UK Speechwriters' Guild / European Speechwriter Network held its 20th conference at Emanuel College, Cambridge, from 30 March - 1 April 2022. Speakers included Terry Szuplat, Amélie Crosson, Matt Greenough, Nick Hawton, Lieke Hagebeuk, Marianna Pascal, Anne Pédron-Moinard, Professor Alan Finlayson, Bjørn Berge, Jens Kjeldsen, Martin Shovel, Martha Leyton, Michel Reinders and Max Atkinson.

Apr 20, 202218:27
Anne Pédron-Moinard

Anne Pédron-Moinard

The UK Speechwriters' Guild / European Speechwriter Network held its 20th conference at Emanuel College, Cambridge, from 30 March - 1 April 2022. Speakers included Terry Szuplat, Amélie Crosson, Matt Greenough, Nick Hawton, Lieke Hagebeuk, Marianna Pascal, Anne Pédron-Moinard, Professor Alan Finlayson, Bjørn Berge, Jens Kjeldsen, Martin Shovel, Martha Leyton, Michel Reinders and Max Atkinson.

Apr 20, 202223:50
Lieke Hagebeuk – The Dutch Corona Experience

Lieke Hagebeuk – The Dutch Corona Experience

The UK Speechwriters' Guild / European Speechwriter Network held its 20th conference at Emanuel College, Cambridge, from 30 March - 1 April 2022. Speakers included Terry Szuplat, Amélie Crosson, Matt Greenough, Nick Hawton, Lieke Hagebeuk, Marianna Pascal, Anne Pédron-Moinard, Professor Alan Finlayson, Bjørn Berge, Jens Kjeldsen, Martin Shovel, Martha Leyton, Michel Reinders and Max Atkinson.

Apr 19, 202215:16
Nick Hawton - Virtual Speechwriting

Nick Hawton - Virtual Speechwriting

The UK Speechwriters' Guild / European Speechwriter Network held its 20th conference at Emanuel College, Cambridge, from 30 March - 1 April 2022. Speakers included Terry Szuplat, Amélie Crosson, Matt Greenough, Nick Hawton, Lieke Hagebeuk, Marianna Pascal, Anne Pédron-Moinard, Professor Alan Finlayson, Bjørn Berge, Jens Kjeldsen, Martin Shovel, Martha Leyton, Michel Reinders and Max Atkinson.

Apr 04, 202219:22
Speechwriting in the Time of Covid

Speechwriting in the Time of Covid

Brian Jenner's address to the Professional Speechwriters Association on Tuesday 20 October 2020

Oct 20, 202009:20
How to sell like a market trader

How to sell like a market trader

Brian Jenner describes the sales tactics of market stall traders and explains their key insights into human psychology.

Aug 30, 202008:20
Quentin Skinner and the history of speechwriting

Quentin Skinner and the history of speechwriting

The distinguished intellectual historian Quentin Skinner has written books on Shakespeare, Thomas Hobbes and Machiavelli. He examines their 'humanist' education - a 'humanist' education basically involves training to become a speechwriter.
Jul 24, 202008:07
How can I train my sons to get to the top of politics?

How can I train my sons to get to the top of politics?

If you're an ambitious parent, like the father of the Kennedy dynasty, and you want to get your children into politics, how would you guide them?
Jul 24, 202009:07
The Immoral Techniques of Dr Max Atkinson

The Immoral Techniques of Dr Max Atkinson

Dr Max Atkinson was a pioneering researcher into how political speakers got audiences to applaud. He wrote a book that revealed how by using the techniques you could get audiences to applaud irrespective of the intellectual content of the speech.
Jul 24, 202008:16
Melanie Dunn - Hiding pride and packing a punch - the privilege and paradox of being a speechwriter

Melanie Dunn - Hiding pride and packing a punch - the privilege and paradox of being a speechwriter

The European Speechwriter Network had its 19th conference at the Centre Culturel Irlandais, Paris, on 26 and 27 September 2019. The speakers included Melanie Dunn, Kevin Toolis, Antonia Fleischmann, Pauline Genee, Tom Moylan, Jennifer Migan and Lucie Robin.
Sep 30, 201914:43
Kevin Toolis - Princess Diana and the 'catastrophe' speech

Kevin Toolis - Princess Diana and the 'catastrophe' speech

The European Speechwriter Network had its 19th conference at the Centre Culturel Irlandais, Paris, on 26 and 27 September 2019. The speakers included Melanie Dunn, Kevin Toolis, Antonia Fleischmann, Pauline Genee, Tom Moylan, Jennifer Migan and Lucie Robin.
Sep 30, 201925:12
Antonia Fleischmann - Why do central bankers give speeches, and how do I try to write them?

Antonia Fleischmann - Why do central bankers give speeches, and how do I try to write them?

The European Speechwriter Network had its 19th conference at the Centre Culturel Irlandais, Paris, on 26 and 27 September 2019. The speakers included Melanie Dunn, Kevin Toolis, Antonia Fleischmann, Pauline Genee, Tom Moylan, Jennifer Migan and Lucie Robin.
Sep 30, 201920:60
Pauline Genee - What works for your novel, works for your speech.. Or does it?

Pauline Genee - What works for your novel, works for your speech.. Or does it?

The European Speechwriter Network had its 19th conference at the Centre Culturel Irlandais, Paris, on 26 and 27 September 2019. The speakers included Melanie Dunn, Kevin Toolis, Antonia Fleischmann, Pauline Genee, Tom Moylan, Jennifer Migan and Lucie Robin.
Sep 30, 201925:35