Don't Panic PPC Podcast

Don't Panic PPC is the podcast where PPC professionals share honest conversations, practical advice and real experiences from across the industry.

Are PPC conferences actually worth attending? And do you need to get on stage to make a name for yourself in the industry?

In this episode, Meriem, Veronica and Thuha discuss conference season, starting with HeroConf moving into its own venue away from BrightonSEO. We're not entirely in agreement about the change. Is having a dedicated PPC space a positive step for the industry, or are we missing an opportunity to bring PPC and SEO closer together at a time when collaboration matters more than ever?

We also talk about how we decide which conferences are worth attending, from networking and catching up with industry friends to finding talks that offer genuinely practical advice. With so many events competing for our time and money, what actually makes one worth the trip?

And then there's speaking at conferences. We share our different experiences of pitching, presenting and dealing with nerves, including why you shouldn't feel pressured to get on stage just to prove your expertise. If speaking is something you'd like to try, we also discuss where to find support and encouragement from people in the industry.

You'll hear about:

• HeroConf and BrightonSEO separating, and what it could mean for PPC and SEO collaboration

• How to decide which PPC conferences are worth attending

• The importance of networking and practical takeaways

• Why we choose to pitch and speak at industry events

• Dealing with nerves and the pressure to become a conference speaker

• How communities can help you take your first steps into public speaking

Don't Panic PPC is the no-fluff podcast about PPC, paid social and the reality of working in paid media.

Hosted by Meriem Nacer, Thuha Wright and Veronica Ruiz Morcillo, we bring three different perspectives from agency life and running our own businesses. We talk Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, AI and everything else the platforms throw at us, alongside freelancing, careers, running a business, supporting junior marketers, women in the industry and the lessons we've learned along the way.

Whether you're just getting started, working agency-side or in-house, freelancing, running your own business or you've been doing this for years, expect practical advice, honest conversations, different opinions and the occasional rant.

Don't Panic PPC is the podcast where PPC professionals share honest conversations, practical advice and real experiences from across the industry.

How do you actually find clients when you start freelancing in PPC? And what happens if you don't already have a network of people who know what you do?

In this episode, Meriem, Veronica and Thuha share their experiences of finding freelance work, why so many opportunities come from relationships built years earlier, and how communities can help you build those connections. We also discuss whether going straight into freelancing is realistic for someone new to PPC, the differences between agency and in-house experience, and why white-label agency work isn't necessarily the best place for beginners to learn.

Then there's getting yourself noticed. Do you need to specialise in one industry, build a personal brand or post on LinkedIn every day? We have some fairly strong opinions about creating content just for the sake of it! And in a rather unexpected moment, we discover how Thuha has been getting enquiries from people finding her through ChatGPT, so naturally we put it to the test during the recording.

Whether you're thinking about going freelance, struggling to find clients or looking for ways to build your reputation without turning LinkedIn into a full-time job, this episode shares what we've learned from our own experiences.

You'll hear about:

• Where freelance PPC clients come from and why networking matters

• Building connections through communities, colleagues and other marketers

• Agency vs in-house experience and whether beginners should go straight into freelancing

• Finding opportunities through white-label work and freelance platforms

• Niching, LinkedIn and getting noticed without constantly promoting yourself

• How ChatGPT is becoming another way for potential clients to discover PPC freelancers

Don't Panic PPC is the no-fluff podcast about PPC, paid social and the reality of working in paid media.

Hosted by Meriem Nacer, Thuha Wright and Veronica Ruiz Morcillo, we bring three different perspectives from agency life and running our own businesses. We talk Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, AI and everything else the platforms throw at us, alongside freelancing, careers, running a business, supporting junior marketers, women in the industry and the lessons we've learned along the way.

Whether you're just getting started, working agency-side or in-house, freelancing, running your own business or you've been doing this for years, expect practical advice, honest conversations, different opinions and the occasional rant.

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