
Crawling Mondays by Aleyda - SEO and AI Search Optimization News, Tips and Interviews
By Aleyda Solis


How to Measure AI Search Visibility Impact and Business Success
In the eight episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the principles, top mistakes, best resources and do's and dont's to effectively measure your AI search optimization impact with guests specialists Kevin Indig, Bengü Sarıca Dinçer and Max Woelfle: 02:15 - Top mistakes when measuring AI search visibility & impact10:59 - The principles & criteria for effective AI search measurement26:32 - Tools and resources for cost-effective AI search measurementThanks to Similarweb for the episode and series sponsorship! Take a look at their AI visibility and traffic solutions here: https://www.similarweb.com/ #AISearchOptimization #AEO #GEO

How to Grow Your Brand Authority for AI Search (GEO, AEO)
In the seventh episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the principles, top mistakes, best resources and do's and dont's to grow your brand authority for AI search with guests specialists Mark Williams-Cook, Emma-Jane (Corsan) Stogdon and Dave Peiris: 01:23 - Top mistakes when growing brand authority for AI search12:40 - The principles & criteria to grow your brand for AI search21:51 - Tools and resources to grow your brand for AI search29:02 - A last brand authority growth for AI search tip Thanks to Similarweb for the episode and series sponsorship! Take a look to their AI visibility and traffic solutions here: https://www.similarweb.com/ #AISearchOptimization #AEO #GEO

Technical Optimization for AI Search (GEO, AEO)
In the sixth episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the principles, top mistakes, best resources and do's and dont's for technical optimization for AI search with guests specialists Tory Gray, Jamie Indigo and Patrick Stox:
00:58 - Top tech optimization errors for AI search
06:00 - Steps and criteria for technical optimization for AI search
12:19 - Tools and resources for tech optimization for AI search
Thanks to Similarweb for the episode and series sponsorship! Take a look to their AI visibility and traffic solutions here: https://www.similarweb.com/
#AISearchOptimization #AEO #GEO

How to Optimize your Content for AI Search (GEO, AEO)
In the fifth episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the principles and do's and dont's to optimize your content for AI search with guests specialists Gianluca Fiorelli, Celeste Gonzalez and Cindy Krum: 01:40 - Top errors when optimizing content for AI search09:28 - Steps to optimize your content for AI search16:47 - Favorite content optimization tools for AI search19:59 - A last content optimization tip for AI searchThanks to Similarweb for the episode and series sponsorship! Take a look to their AI visibility and traffic solutions here: https://www.similarweb.com/ #AISearchOptimization #AEO #GEO

How to Communicate and Sell AI Search Optimization (GEO, AEO, LLMO) to Decision Makers
In the fourth episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the principles and do's and dont's to better communicate and sell AI search to decision makers with guests specialists Gus Pelogia, Adelle Kehoe, and Yagmur Simsek:
00:53 - Common errors when communicating and selling AI Search
11:48 - Recommended steps to communicate and sell AI Search
22:49 - Key Resources & Tools to Communicate AI search
32:31 - A last tip to better communicate and sell AI Search
Thanks to Similarweb for the episode and series sponsorship! Take a look to their AI visibility and traffic solutions here: https://www.similarweb.com/
#AISearchOptimization #AEO #GEO

How to Establish an AI Search Optimization (GEO, AEO) Strategy and Goals
In the third episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the principles and do's and dont's to set an AI Search Optimization (GEO/AEO) strategy and goals with guests specialists Judith Lewis, Tom Capper and Jonathan Moore: 00:58 - Top Errors and Mistakes when Setting an AI Search Optimization Strategy12:43 - Steps to set a successful AI search optimization strategy and goals20:19 - Tips and Resources to use to effectively set an AI search optimization strategy and goalsThanks to Similarweb for the episode and series sponsorship! Take a look to their AI visibility and traffic solutions here: https://www.similarweb.com/#AISearchOptimization #AEO #GEO

How To Do a Successful AI Search Audience and Prompt Research
In the second episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the principles and do's and dont's for a cost effective AI Search audience and prompt research with guests specialists Myriam Jessier, Andy Chadwick, and Dan Taylor: 01:06 - Top Errors when doing an AI Search Audience Research08:57 - What are the steps and criteria for an effective Prompt Research19:29 - Resources, Tools and Tips for successful AI search Audience ResearchThanks to Similarweb for the episode and series sponsorship! Take a look to their AI visibility and traffic solutions here: https://www.similarweb.com/#AISearchOptimization #AEO #GEO

AI Search Optimization (GEO, AEO): What is it, Common Errors & How to Optimize AI for Success
In the first episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the principles, do's and dont's of AI Search Optimization with guests specialists Lily Ray, Roxana Stingu and Chris Green:
01:08 - What is AI Search Optimization (GEO, AEO, LLMO) and what is not
07:59 - The building blocks and criteria to establish an AI Search Optimization process
18:28 - What about the new AI Search Optimization Tactics? How to Align them with Traditional SEO?
25:07 - How to set reasonable Goals in AI Search Optimization Processes?
34:16 - A Last AI Search Optimization Tip for Growth and Success
Thanks to Similarweb for the episode and series sponsorship! Take a look to their AI visibility and traffic solutions here: https://www.similarweb.com/
#AISearchOptimization #AEO #GEO

The top SEO tip for 2026 of +12 SEO specialists
Learn about the top SEO tip for 2026 of +12 SEO specialists, including Crystal Carter, Chris Green, Jonathan Jones, Myriam Jessier, Gabi Troxler, Anke Probst, Corina Burri, Dan Taylor ♒, Charlie Whitworth, Jonathan Moore, Alex Moss... and mine as well.
* What's your Top SEO tip? Leave it in the comments and I'll feature in the SEOFOMO Search Trends Report for 2026 😎
Thanks Similarweb (https://www.similarweb.com/) for sponsoring Crawling Mondays videos 💪

SEO Predictions and expectations of +20 SEO specialists for 2026
Learn about the SEO predictions and expectations from top specialists, featuring John Mueller, Barry Schwartz, Dawn Anderson, Judith Lewis, Eli Schwartz, Clara Soteras Acosta, Emina Demiri, Anthony Barone, Seb Atkinson, Dani Leitner, Mihai Aperghis, Julian Redlich, Nadia Mojahed, Max Woelfle, Nikola Minkov, Dave Rohrer, Stephan Czysch, Carolyn Shelby, Simon Vreeman, Evgeni Yordanov, M.Eng., and yours truly!*
What's your Top SEO prediction and expectation? Leave it in the comments and I'll feature in the SEOFOMO Search Trends Report for 2026 😎
Subscribe to seofomo(.)co to avoid missing out.
Thanks to Similarweb for their sponsorship! Check it out: https://www.similarweb.com/#seotrends #seopredictions #seoexpectations

OpenAI has introduced shopping research in ChatGPT - #SEOFOMO TL;DR December 1st, 2025
The top SEO & AI Search News of the Week with #SEOFOMO TL;DR 👇 * OpenAI has introduced shopping research in ChatGPT OpenAI is introducing shopping research, a new feature in ChatGPT that researches on your behalf to help you find the right products.* ChatGPT Shopping Powered by Google Shopping, & other Discoveries from under the Hood by Alexis Rylko. * Google: Rewriting AI Content With Human Content Won't Lead To Recovery - Coverage by Barry Schwartz of John Mueller answer* Google’s Mueller Questions Need For LLM-Only Markdown Pages - Coverage by Barry Schwartz of John Mueller answer--- Thanks to today's sponsor: Similarweb - https://www.similarweb.com/PS: Remember to subscribe to the #SEOFOMO newsletter to avoid missing out: seofomo(.)co#SEO #chatGPT #SEOFOMO

OpenAI announces Instant Checkout and the Agentic Commerce Protocol - #SEOFOMO TL;DR Oct 6, 2025
OpenAI announces Instant Checkout and the Agentic Commerce Protocol and other most popular SEO & AI Search News of the Week in today's #SEOFOMO TL; DR 👇
- OpenAI announces Instant Checkout and the Agentic Commerce Protocol
- OpenAI Product Feeds: From Catalogs to Conversations by Andrea Volpini
- How to Audit Brand Mentions for Modern SEO by Despina Gavoyannis
- Google AI Mode With More Visual Responses & Visual Fan-Out Technique by Barry Schwartz
- SEO for Growth Case Study: Revolutionizing a Saturated Market by Gabriela Jennifer Troxler
- Thanks Similarweb: https://www.similarweb.com/, for today's sponsorship 🙌
Subscribe to #SEOFOMO: seofomo(.)co

Google's August 2025 Spam Update Finished Rolling Out - #SEOFOMO TL;DR September 29, 2025
More from this week's biggest search stories 👇 #SEOFOMO TL;DR: * Google August 2025 Spam Update roll out was completed on September 22nd, taking almost a month, since its initial release on August 26.* ChatGPT introduces ChatGPT Pulse * Cloudflare is launching The Content Signals Policy, a robots txt directive to establish your content access to AI platforms* Ideas for Successful Content in AI Search by Tomek Rudzki* How to fix Shopify crawl issues in Screaming Frog and Sitebulb using Web Bot Auth by Chris Lever - Today's episode is sponsored by Similarweb 💪 Thanks for your sponsorship! Check it out: https://www.similarweb.com/Subscribe to #SEOFOMO to avoid missing out: seofomo(.)co

Google will Need to Share Data with Competitors - #SEOFOMO TL;DR September 8, 2025
Google won't need to sell Chrome but will need to Share Data with Competitors and more in today's #SEOFOMO TL;DR 👇* Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data - coverage by Barry Schwartz and deep analysis by Marie Haynes* Google’s Danny Sullivan: ‘Good SEO is good GEO’ - Coverage by Danny Goodwin* Does LLM Traffic Convert Better Than Organic? A New Data-Backed Study by Will Guevara* Branding in the Age of AI and Zero-Click SERPs - an interview by Gianluca Fiorelli with Rand Fishkin Thanks Similarweb for your sponsorship 🙌 Check it out: https://www.similarweb.com/

Google Released the August 2025 Spam Update - #SEOFOMO TL;DR September 1st, 2025
The Hottest SEO and AI search stories of the week with #SEOFOMO TL;DR: * Google August 2025 Spam Update Impact Felt Quickly by Barry Schwartz* The VP of Product at Google Search has shared in X that they will be featuring more links in AI Mode* New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped by Rand Fishkin* Web Guide, AI Mode/Overviews, and the Rise of AI Search SEO: How Query Fan-Out is Reshaping Google Search by Gianluca FiorelliSponsored by Similarweb: https://www.similarweb.com/ 🙌 Take a look at the latest edition in the comments.

Digital PR & Authority Building in the Age of AI Search
Learn the latest about growing your authority via digital PR in the age of AI Search with specialists Gareth Hoyle from Marketing Signals and Mark Rofe, Independent Digital PR specialist, going through: 00:34 - What has changed and what hasn't in Digital PR with AI search05:42 - What are the top do's and dont's when using Digital PR to build Authority11:50 - Easy actions to start with Digital PR in the right way17:31 - Top recommended Digital PR resources 21:39 - A last digital PR and authority building tip Subscribe to the SEOFOMO newsletter to avoid missing out about the latest SEO & AI Search Updates and news: https://hub.seofomo.co/

🚀 Google AI Mode is (almost) going Global and more - #SEOFOMO TL;DR August 25
In today's #SEOFOMO TL;DR going through the top news from the latest edition of SEOFOMO* AI Mode in Search gets new agentic features and expands globally* OpenAI Is Challenging Google—While Using Its Search Data* AI vs Search Traffic Analysis Dashboard by Ahrefs* 5 ways to adapt your content strategy for LLMs by Kevin Indig* The Future of SEO for News Publishers in 2025: Crafting the Perfect Recipe for the Best Summer Ice Cream by Clara Soteras--- Thanks Similarweb, for today's sponsorship 😎🙌 https://www.similarweb.com/

Google Launches Preferred Sources - #SEOFOMO TL;DR Aug 18, 2025
Watch today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News of the week: * Google launches Preferred Sources in the U.S. and India* GPT-5 Made SEO Irreplaceable by Dan Petrovic* Google Introduces Flight Deals: an AI-powered flight search tool* How much content do top-ranking eCommerce category pages really have? [2025 study] by James Brockbank--- Sponsored by Similarweb 🙌 https://www.similarweb.com/ PS: Check the latest #SEOFOMO newsletter in the comments and subscribe if you haven't yet.

Google Is Sending Less Traffic, but SEO Is Not Dead - #SEOFOMO TL;DR Aug 11, 2025
Watch today's #SEOFOMO TL;DR, going through the most popular SEOFOMO SEO and AI search News of the week on August 11, 2025: * AI in Search is driving more queries and higher quality clicks by Liz Reid* SEO Is Dead. Say Hello to GEO. by John Herrman* Google Pitching AI Mode Ads To Advertisers by Barry Schwartz* Introducing GPT-5 by OpenAI * GPT‑5’s browsing initial tests by Josh Blyskal--- Sponsored by Similarweb: https://www.similarweb.com/

Google Tests Web Guide Their AI Organized Search Results - #SEOFOMO TL;DR July 29, 2025
Learn about the New Google's Web Guide Experiment, their AI Organized Search Results in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Cindy Krum from Mobile Moxie:
- Web Guide: An experimental AI-organized search results page
- Google releases Try on styles with AI, jump on great prices and more
- Google: AI Overviews Drive 10% More Queries, Per Q2 Earnings
- Google CTRs Drop 32% For Top Result After AI Overview Rollout
- Confirmed: ChatGPT uses Google SERP Snippets for its Answers [A Test with Proof]
- Google Search Central APAC 2025
--- Sponsored by Similarweb: https://www.similarweb.com/

Google's June 2025 core update Impact - #SEOFOMO TL;DR July 21st, 2025
Learn about the impact of Google's June 2025 Core Update in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Tory Gray:
- Analyzing pages that improved following the June 2025 core update by Marie Haynes
- A Few Key Shifts from the June Core Update in Ecommerce, SaaS, and Publications in SERPs:
- The Great Decoupling of Clicks and Impressions — Whiteboard Friday by Tom Capper
- Topic-first SEO: The smarter way to scale authority by Kevin Indig and Amanda Johnson
- AI search is booming, but SEO is still not dead by Lily Ray
- Introducing ChatGPT agent: bridging research and action
--- Sponsored by Similarweb: https://www.similarweb.com/

How to Successfully Pitch and Speak at SEO & Digital Marketing Events
Learn how to successfully pitch and speak at SEO and digital marketing conferences in this edition with event organizers Kelvin Newman from BrightonSEO & HeroConf and Kirstie Hoskin from International Search Summit and International Social Summit from Webcertain; going through: 01:11 - What are the top mistakes people make when pitching to conferences? 10:35 - What criteria do you use to pick sessions, and what are your tips to get chosen? 19:40 - Tips for new SEO speakers to get picked when pitching at events. 22:14 - What are the things people don't realize about running events that you wish they did? 28:30 - Last Tips for SEOs for a Successfully Speaking Experience#SEOEvents #SEOspeaking #SEO

Is ChatGPT Relying on Google and Shopify for Answers? #SEOFOMO TL;DR July 14, 2025
Learn about the reliance of ChatGPT in Google and Shopify for Answers in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Lily Ray:
- Study: SearchGPT (Quietly) Abandons Bing and Moves to Google by Alexis Rylko
- Shopify is listed along with Bing as a ChatGPT third-party search provider
- Revealed: Hacked Sites & Expired Domains Are Being Used as Sources for ChatGPT’s Recommendations by James Brockbank
- Google June 2025 Core Update Leading To Some Partial HCU Recoveries by Barry Schwartz
Sponsored by Similarweb 👇 https://www.similarweb.com/Subscribe to the SEOFOMO Newsletter to avoid missing out: https://hub.seofomo.co/

The ChatGPT 4o System Prompt Leak - SEOFOMO TL; DR July 7, 2025
Learn about ChatGPT 4o System Prompt Leak in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News: * ChatGPT 4o System Prompt Leak: SEO Impact by Hanns Kronenberg* Google releasing the June 2025 core update* Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews by Barry Schwartz* Referral Patterns in Google AI Mode: Understanding the Early Data by Garrett Sussman* Explaining The Great Decoupling To C-Level by Dan Taylor * How To Adjust Your Content Strategy for Google’s AI Mode by John IwuozorSponsored by Similarweb 👇 https://www.similarweb.com/

Google AI Mode vs Traditional Search - #SEOFOMO TL;DR July 1st, 2025
Learn about the differences between Google's AI Mode vs traditional search results with Aleyda Solis and Roxana Stingu in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/#SEO #AIMODE #AISEARCH

The Great Organic Traffic Decoupling & What to do about it - #SEOFOMO TL;DR, June 23, 2025
Learn about the great organic search traffic decoupling with Aleyda Solis and Jono Alderson in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

The AI Search’s Impact on Publishers - #SEOFOMO TL;DR June 16, 2025
Learn about the impact of AI search on publishing websites with Aleyda Solis and Barry Adams in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

Traditional SEO vs AI Search Optimization (GEO, AEO) - #SEOFOMO TL;DR June 9, 2025
Learn about the differences and similarities between traditional SEO vs AI Search optimization (GEO, AEO) with SEO Consultants Aleyda Solis and Chris Green, going through the latest news and insights in SEO and AI search. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/
![AI Mode & The Query Fan-Out Technique: How Google AI Search Works | The Latest in SEO [June 2, 2025]](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/5507820/5507820-1748877821291-f2a2aa5f1c787.jpg)
AI Mode & The Query Fan-Out Technique: How Google AI Search Works | The Latest in SEO [June 2, 2025]
Learn all what you need to know about Google's AI Mode & The Query Fan-Out Technique to understand How Google AI Search Works, and the implications toward SEO in the latest episode of the SEOFOMO TL;DR with SEO Consultant Aleyda Solis and guest Aleyda Volpini -founder of Wordlift- going thorough the latest news and insights in SEO and AI search. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

Google AI Mode Announcement Analysis - The Hottest in SEO News with SEOFOMO TL;DR
Today's edition of the SEOFOMO TL;DR is dedicated to the announcement of AI Mode release in the US along with many other new AI related functionalities integrated within AI mode, that should serve as a base for the future of search. Aleyda Solis and Gianluca Fiorelli go through what was announced, the implications towards SEO, how to measure it, optimize for it and more. Read the official announcement here: https://blog.google/products/search/google-search-ai-mode-update/
Thanks to Similarweb for sponsoring today's episode: https://www.similarweb.com/

The Hottest in SEO This Week from #SEOFOMO - May 19, 2025
🚨 Let's go through the latest in SEO News & Resources with the "Hottest in SEO This Week" From #SEOFOMO - May 19, 2025 👇* The ABCs of Google ranking signals: What top search engineers revealed by Danny Goodwin* Google Clarifies: AI Overview Links Share Single Position In Search Console by Matt G. Southern * How to Set Up Claude Desktop with Google Search Console MCP by Richard Baxter* AI Search: Where Are We & What Can We Do About It? Thanks to Similarweb for today's edition sponsorship 🙌 https://www.similarweb.com/ This is the TL;DR covering the most popular resources and news from the latest edition of the #SEOFOMO newsletter - You can go through them if you want too here: https://seofomo.co/posts/the-seo-news-of-the-week-are-here-with-seofomo-may-18-2025

The Hottest in SEO This Week from #SEOFOMO - May 12, 2025
🚨 Let's go through the latest in SEO News & Resources with the "Hottest in SEO This Week" From #SEOFOMO - May 12, 2025 👇* Google’s Updated Raters Guidelines Target Fake EEAT Content by Roger Montti* Google’s Walled Garden: Users Make 10 Clicks Before Leaving by Matt G. Southern / Tyler Einberger* How AI Overviews Shift Traffic From Publishers to Google by Cyrus Shepard* Apple Says Google Searches Down On Safari & Google Says Searches Are Up by Barry Schwartz* Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift by Jana GarankoThanks to Similarweb for today's edition sponsorship 🙌 https://www.similarweb.com/ This is the TL;DR covering the most popular resources and news from the latest edition of the #SEOFOMO newsletter - You can go through them if you want too here: https://seofomo.co/posts/your-seofomo-news-of-the-week-may-11-2025

The Hottest in SEO This Week from #SEOFOMO - May 5, 2025
🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - May 5, 2025 👇* Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel - coverage by Barry Schwartz* ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations - coverage by Matt G. Southern* How ChatGPT Product Results are Selected, Displayed and Ranked, directly from OpenAI's documentation* 11 Lessons Learned From Auditing Over 500 Websites by Olga Zarr* The State of Ecommerce SEO in 2025: How to Win in Today’s Product SERPsThanks to Similarweb for today's edition sponsorship 🙌 Check it out: https://www.similarweb.com/ This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter - You can go through them if you want too here: https://seofomo.co/posts/may-seo-news-be-with-you-with-today-s-seofomo-may-4-2025

The Hottest in SEO This Week from #SEOFOMO - April 28
🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - April 28, 2025 👇
- Google Stops Supporting Special Announcement Structured Data On July 31 - coverage by Barry Schwartz
- Google: How To Remove Site From Search Without Verifying Ownership - coverage by Roger Montti
- Previsible’s New AI SEO Benchmark - by David Bell
- Your Audience, Your Edge: Unpacking Zero-Click Marketing - interview of Gianluca Fiorelli with Amanda Natividad
Thanks to Ahrefs for today's edition sponsorship 🙌 This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter.
You can go through them if you want too here: https://seofomo.co/posts/the-seo-news-of-the-week-seofomo-april-27-2025

The Hottest in SEO This Week from #SEOFOMO - April 21
🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - April 21, 2025 👇* Google Search to redirect its country level TLDs to Google dot com - Coverage by Barry Schwartz* Google Says LLMs(.)Txt Comparable To Keywords Meta Tag - by Roger Montti* AI Overviews Reduce Clicks by 34.5% by Ryan Law and Xibeijia Guan* The SEOFOMO Ecommerce SEO in 2025 Survey ResultsThanks to Ahrefs for today's edition sponsorship 🙌 This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter - You can go through them if you want too here: https://seofomo.co/posts/this-week-s-seo-news-with-seofomo-april-20-2025

The Hottest in SEO This Week from #SEOFOMO - April 14, 2025
🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - April 14, 2025 👇
* Google quality raters now assess whether content is AI-generated by Danny Goodwin
* The Best of Published Decks from the Latest BrightonSEO [April 2025]
* What should content strategy be for LLM Optimization? A study of 768k citations by Beeri Amiel
* 3 ways to optimize for AI search bots by Timothy Resnik
Thanks to Ahrefs for today's edition sponsorship 🙌 Check out Brand Radar here: https://ahrefs.com/brand-radar
This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter - You can go through them if you want too: https://seofomo.co/posts/seo-news-this-week-with-seofomo-april-13-2025

The Hottest in SEO This Week from #SEOFOMO - April 7, 2025
Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From hashtag#SEOFOMO - April 7, 2025 👇* March 2025 Google Core Update (Winners & Losers) by Shane Dutka* Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes by Matt G. Southern / Martin Splitt* SEO VS GEO: Optimizing for Traditional vs AI Search by Yours Truly * Google: We Don't Have A Brand-Ranking System But... by Barry Schwartz This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter: https://seofomo.co/posts/the-latest-search-updates-news-for-you-seofomo-april-5-2025 #SEO #SEOFOMO #SEOnews

How to Measure The Impact of AI Overviews on Organic Search Traffic
The impact of AIO's in your SERPs can vary a lot and not only due to their volatility: depending if you're included or not, the inclusion of links or not in them, the shift in impressions of affected queries and more! Here's the process I follow to take more metrics and context into account to assess the before/after for the same queries, while keeping a closer look at other metrics like impressions shift to better understand their impact.#SEO #AIOverviews #AIsearch

The Hottest in SEO This Week from #SEOFOMO - March 17, 2025
Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From SEOFOMO - March 17, 2025
* Google Released the March 2025 core update on March 13, 2025
* Google Responds To Publishers Concerns On AI Mode by Barry Schwartz
* Win the AI Search Game at Top of Funnel (A study of 22,000+ Responses) by Neri Bluman
* How To Use Data Analytics For Effective Link Building And SEO Growth by Bart Magera
This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter - You can go through it here: https://seofomo.co/posts/a-new-google-update-and-more-news-with-seofomo-march-15-2025
Thanks, Similarweb (https://www.similarweb.com/) for being today's awesome sponsor 🙌

The Hottest in SEO This Week from #SEOFOMO - March 9, 2025
🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From SEOFOMO - March 9, 2025 👇* Expanding AI Overviews and introducing AI Mode by Google * 5 Early Observations about The New Google AI Mode in Test * Google CTR Stats – Changes Report for Q4 2024 by Dan Popa * SEO Forecasting - A Complete Guide to Predict Organic Growth by Botpresso* 5 Reasons Why You Should Count Queries in Search Console by Matthew MellingerThis is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through them if you want too here: https://seofomo.co/posts/new-google-ai-mode-is-here-seo-news-with-seofomo-march-9-2025 Thanks Similarweb (https://www.similarweb.com/) for being today's awesome sponsor 🙌

The Hottest in SEO This Week from #SEOFOMO - March 3, 2025
🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - March 3rd, 2025 👇* How Google determines relevancy & helpfulness by Marie Haynes* SEO product manager role is a future of SEO by Ivan Palii* Controlling Your Brand Position Online With SEO by Dan Taylor ♒* 2025 SEO Benchmarks Report by SimilarwebThis is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want here: https://seofomo.co/posts/your-seo-news-with-seofomo-are-here-march-2nd-2025 Thanks Similarweb for being today's awesome sponsor 🙌 Learn more about it here: https://www.similarweb.com/

The Hottest in SEO This Week from #SEOFOMO - Feb 24, 2025
Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 24, 2025 👇
* SEO A/B Testing Ideas to Improve Search Performance
* The Free AI Rank Tracker
* Google’s New “Diversity Update”: How to Fix Your Ruined Rankings
* How to Analyze a Sudden Drop in Website Traffic [With Template]
This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter.
You can go through it if you want here: https://seofomo.co/posts/the-latest-seo-updates-with-seofomo-feb-23-2025
Thanks Similarweb (https://www.similarweb.com/) for being today's awesome sponsor 🙌

The Hottest in SEO This Week from SEOFOMO - Feb 17, 2025
🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 17, 2025 👇* Google: How To Tell If Google Sees Tabbed Navigation* Google Reassures That hashtag#Anchor URLs In GSC Are Okay* How to get ROAS for Ecommerce SEO using Google Analytics* Does your ecommerce suffer from an excess of "Crawled Not Indexed" PDPs?* AI Brand and Product Visibility in ChatGPT This is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want too here: https://seofomo.co/posts/seo-news-updates-more-with-seofomo-feb-16-2025Thanks Similarweb for being today's awesome sponsor 🙌 If you haven't yet, check it out here: https://www.similarweb.com/ #SEO #SEOFOMO #SEONEWS

The Hottest in SEO This Week from SEOFOMO - Feb 11, 2025
🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 11, 2025 👇
* Google: Don't Update Lastmod Date With Copyright Date Changes* Using Search Console and Google Analytics data for SEO* Google's Gary Illyes: Focus On Originality In 2025 * Generative AI Mentions In Google's Search Quality Rater Guidelines* Generate llms(.)txt * Cloudflare Radar AI Insights
This is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it here: https://seofomo.co/posts/your-seo-updates-with-seofomo-feb-9-2025
Thanks Similarweb for being today's awesome sponsor 🙌 If you haven't yet, check it out here: https://www.similarweb.com/ #SEO #SEOFOMO #SEONEWS

The Hottest in SEO This Week from SEOFOMO - Feb 3rd, 2025
🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 3rd, 2025 👇 * Google Says “Links Matter Less”—Ahrefs Looked at 1,000,000 SERPs to See if It’s True by Patrick Stox * Your guide to SEO forecasting with Google Sheets by Sara Taher * AI optimization: How to optimize your content for AI search and agents by Jed White This is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want too here: https://seofomo.co/posts/all-the-search-updates-are-here-seofomo-feb-2nd-2025 Check out the SEOFOMO News Aggregator here for real time SEO news: https://news.seofomo.co/ Thanks Similarweb for being today's awesome sponsor 🙌 https://www.similarweb.com/ #SEO #SEOTrends #SEONews

The Hottest in SEO This Week from SEOFOMO - Jan 27, 2025
It's time to go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - January 27, 2025 👇
Google Shares Insight On SEO For AI Overviews Measuring the Impact of Google AI Overviews on SEO Performance Hubspot’s Blog Organic Search Traffic Drop: What happened? Is it really that bad? What does it mean for SEO?This is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want too since I'll be linking to it in the comments. Want to go through all of the news, guides, and resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/latest-seo-updates-news-more-seofomo-jan-26-2025 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ Thanks to Similarweb for being this week's sponsor, if you don't know Similarweb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/

The Hottest in SEO This Week from SEOFOMO - Jan 13, 2025
Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 13, with Aleyda Solis. Want to go through all of the news, guides, resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/latest-seo-u... 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ ---- Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/#SEO #SEOTrends #SEONews

SEO for Brand Recognition and Visibility: Why is So Important & How to Start?
Learn about SEO for Branding Recognition and Visibility from Aleyda Solis and guests: Mordy Oberstein and Gianluca Fiorelli, going through: 00:00 - Intro 01:01 - Why brand in SEO is so important? 02:34 - How to Get Buy-in for it? 09:01 - Steps to Integrate Branding in SEO 20:43 - Tools & Resources to Use 27:44 - Last tip for Brand Recognition in SEO #SEO #BrandSEO #SEOBranding

The Hottest in SEO This Week from SEOFOMO - Jan 6th, 2025
Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 6th, with Aleyda Solis. Want to go through all of the news, guides, resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/your-new-yea... 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ ---- Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/#SEO #SEOTrends #SEONews

SEO Trends, Predictions & Tips for 2025
How to win in SEO in 2025? Learn from the SEO predictions, trends and tips for 2025 in this in-depth SEO conversation with experienced SEO specialists: Mordy Oberstein, Cindy Krum, Lily Ray, Nitin Manchanda, Miracle Inameti-Archibong, Nick LeRoy, Garrett Sussman; going through the answers of the SEOFOMO SEO Predictions and Tips Survey. For more, read the Survey answers here: https://hub.seofomo.co/surveys/seo-predictions-tips/