
Fans make it possible, and we have the data to prove it.Welcome to Fan Study—an ongoing exploration into fandom on Spotify. Across each category, we analyze millions of data points and uncover insights to help you develop the fanbase you need to reach your goals.
Video insights to help elevate your content strategyVideo insights to help elevate your content strategyVideo insights to help elevate your content strategyVideo insights to help elevate your content strategyVideo insights to help elevate your content strategyVideo insights to help elevate your content strategy
Video insights to help elevate your content strategyVideo insights to help elevate your content strategyVideo insights to help elevate your content strategyVideo insights to help elevate your content strategyVideo insights to help elevate your content strategyVideo insights to help elevate your content strategy
Podcasting trends to bring you closer to your fansPodcasting trends to bring you closer to your fansPodcasting trends to bring you closer to your fansPodcasting trends to bring you closer to your fansPodcasting trends to bring you closer to your fansPodcasting trends to bring you closer to your fans
Podcasting trends to bring you closer to your fansPodcasting trends to bring you closer to your fansPodcasting trends to bring you closer to your fansPodcasting trends to bring you closer to your fansPodcasting trends to bring you closer to your fansPodcasting trends to bring you closer to your fans
The data to help you grow your showThe data to help you grow your showThe data to help you grow your showThe data to help you grow your showThe data to help you grow your showThe data to help you grow your show
The data to help you grow your showThe data to help you grow your showThe data to help you grow your showThe data to help you grow your showThe data to help you grow your showThe data to help you grow your show

Video insights to help elevate your content strategyVideo podcasts are the highlight of this year’s Fan Study. We analyzed viewing habits, audience loyalty, and global engagement trends to help you understand the impact of video and how you can use it to enhance your show’s success.

Podcasting trends to bring you closer to your fansFrom peak listening hours to the most prominent discovery methods, these Fan Study insights are designed to help you refine your creative process, connect with fans, and grow your show.

The data to help you grow your showFrom completion rates to favorite genres, we’ve put together everything you need to know about your audience’s listening trends—and how you can use them to level up your podcast.