Introducing Memberships on Spotify

Your biggest fans want more of you on Spotify. That’s why we're launching Memberships: a way for creators to offer exclusive content to their diehard fans on Spotify.

What are Memberships?

Memberships let you offer exclusive content and community perks to members for a fee. Fans can subscribe, check out, and enjoy the content on Spotify.

Memberships Flow

With Memberships, you keep 90% of the earnings, opening up another consistent revenue stream on Spotify. You also get unique audience data and promotional tools to help grow your membership audience along the way.

Turn fans into members where they’re spending time

Your fans are already listening and watching on Spotify. Memberships turn traffic on your show page into an opportunity to promote your membership. Along with analytics to understand your fan-to-member conversion, you can also target email promotions and free trials to potential paying fans.

Memberships Performance

In addition to unlocking exclusive content, your members get member badges when they comment on your episodes and you’ll have the opportunity to make and share welcome clips for all new members — with more community perks coming soon. From built-in discovery to seamless checkout, Memberships make it easier than ever to turn fans into life-long members.

Memberships Consumer-Badge

Built for flexibility and control

We built Memberships with flexibility and control in mind. You’ll have a direct line to your member community with exportable member data, like email addresses, from members who choose to share so you can engage with your fans on or off of Spotify. You’ll also be able to select how your membership is packaged and priced with multiple billing options and access tiers.

Memberships Members

Get started

We want your membership to feel like the homebase for your fan club, whether you’re an established show or still building your audience. Shows with over 100 consumption hours, 100 listeners or watchers, and 3 published episodes are eligible to get started.

If you're ready to turn your most passionate fans into paying members, head to Spotify for Creators or Megaphone to set up your membership today.