UN-Market Your Business

Welcome to Episode 200 of the UN-Market Your Business podcast — and yes, I'm celebrating! This milestone episode dives deep into one of the most misunderstood tools in your marketing toolkit: the lead magnet. This isn't Lead Magnet 101. I'm addressing the strategic mistakes coaches and purpose-driven entrepreneurs make before they ever write a single word for their freebie — and exactly how to fix them. If your lead magnet is collecting dust instead of clients, this episode is your wake-up call.

In this solo episode of the UN-Market Your Business podcast, Carol J. Dunlop breaks down the science behind the 7-second window that determines whether a website visitor stays or bounces — and what every coach and service provider needs to do about it. You'll discover what visitors are silently deciding the moment they land on your home page, what must be visible above the fold, and how to write a headline that makes your ideal client feel like they've finally found their person. If your website is getting traffic but not clients, this episode is going to show you exactly where the disconnect is.

In this episode of the UN-Market Your Business podcast, host Carol J. Dunlop tackles a silent business killer that nobody is talking about: website shame. If you've ever cringed before sending someone your URL — or changed the subject when a potential client asked for your website — this episode names exactly what that feeling is and what it's costing you in real dollars. Carol breaks down why website shame happens, the five damaging side effects it creates, and a four-step prescription to turn your website from a source of embarrassment into a round-the-clock client attraction machine.

In this engaging guest episode of the UN-Market Your Business podcast, host Carol J. Dunlop sits down with Valencia Holland — certified image consultant and founder of The Style Educator — to unpack the powerful connection between personal image and business success. If you're a coach or purpose-driven entrepreneur who struggles to get dressed, feels invisible in a sea of competitors, or wonders whether your appearance is helping or hurting your brand, this episode is your wake-up call.

In this episode of the UN-Market Your Business podcast, host Carol J. Dunlop reveals nine proven strategies to convert your existing website traffic into paying clients without spending another dollar on advertising. If you're tired of getting website visitors but no sales, this episode shows you exactly how to optimize your site for search, create compelling content that speaks to your ideal client's problems, and build a conversion system that turns browsers into buyers. Plus, Carol announces her biggest Black Friday giveaway yet—five complete marketing toolkits worth over $1,000, absolutely free.

In this powerful episode of the UN-Market Your Business podcast, host Carol J. Dunlop reveals the 5 uncomfortable coaching conversations that every coach and purpose-driven entrepreneur must have—either with their clients or themselves. Discover why your content isn't the problem (your offer is), how perfectionism is killing your profits, why giving away too much free content sabotages your paid programs, and why your low pricing strategy is actually insulting your expertise. If you're ready to stop hiding behind tactics and start making bold business decisions that explode your coaching business profits, this episode is your wake-up call.

Get access to all the links and resources mentioned in this episode by going to

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Thanks for tuning into another episode of the UN-MARKET Your Business Podcast, where we're redefining what it means to position yourself as the authority in your niche and attract clients who are excited to work with you. Knowing you're listening and growing alongside me truly makes this journey worthwhile.

In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop shares the crucial balance between supporting and challenging coaching clients to maximize their transformation results. Drawing from her experience as both a personal trainer and business coach, Carol reveals why being just a cheerleader isn't enough and provides five essential strategies for coaches who want to help their clients achieve breakthrough results without crossing into destructive territory.

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop reveals nine essential website security strategies that every WordPress site owner needs to implement. Discover actionable steps to protect your business hub from hackers, malware, and security threats that could take your site offline during critical sales periods like Black Friday.

In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop reveals her behind-the-scenes secrets for creating and monetizing the Ultimate List Building Bundle. Discover how she turned a free bundle into multiple revenue streams while building awareness and growing her email list with engaged subscribers.

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop reveals her proven 3-step recovery plan for entrepreneurs suffering from marketing burnout. Discover how to transform marketing exhaustion into a sustainable, profitable business strategy using bundles, summits, and signature programs that actually convert.

SUBSCRIBE, SHARE & REVIEW

Thanks for tuning into another episode of the UN-MARKET Your Business Podcast, where we're redefining what it means to position yourself as the authority in your niche and attract clients who are excited to work with you. Knowing you're listening and growing alongside me truly makes this journey worthwhile.

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop reveals the critical importance of website loading speed and whether your site passes the crucial 10-second rule. Discover proven website optimization strategies, essential plugins, and actionable techniques that will keep visitors engaged instead of bouncing away. Learn how to transform your slow-loading website into a fast, client-converting machine that works for you 24/7.

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop reveals the hidden marketing mistake that's sabotaging your client acquisition efforts without you even knowing it - a lack of belief in yourself and your business. Discover how your mindset directly impacts your marketing success and learn five powerful strategies to maintain unwavering confidence that converts prospects into paying clients.

In this special episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop showcases the brand new website launch for DrJulee Hafner, owner of Doc Stress Busters. Discover the strategic website design process that transformed this functional medicine practitioner into an online authority and learn the exact elements that direct website visitors to convert into paying clients.

SUBSCRIBE, SHARE & REVIEW

Thanks for tuning into another episode of the UN-MARKET Your Business Podcast, where we're redefining what it means to position yourself as the authority in your niche and attract clients who are excited to work with you. Knowing you're listening and growing alongside me truly makes this journey worthwhile.

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop tackles one of the most requested topics from her audience - how to overcome marketing resistance and actually enjoy promoting your business. Discover proven strategies to shift your mindset from marketing-phobic to marketing-enthusiastic while building authentic connections with your ideal clients.

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop dives deep into one of the most debated questions among purpose-driven entrepreneurs: Is it better to focus on marketing strategies or mindset development? Discover the surprising truth about what successful entrepreneurs really need to thrive, and learn how to combine both elements for maximum business growth and sustainable success.

In this episode of the UN-Market Your Business podcast, host Carol J. Dunlop reveals her unconventional summit strategy that generated $25,000 in revenue over just a few weeks. Discover how to host profitable one-day summits using live streaming technology, eliminate the overwhelm of multi-day events, and create multiple revenue streams from a single summit. Learn the exact framework Carol uses to build authority, visibility, and cash flow through summits.

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop reveals her proven strategy for building a successful business while using social media minimally. Discover how to break free from the content creation hamster wheel and use social media as a strategic tool rather than becoming enslaved by algorithms and endless posting schedules.

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews real estate expert Susie McDonald, who has appeared on HGTV's House Hunters International and specializes in helping foreigners purchase property in Mexico's Riviera Maya. Discover the real facts about buying property in Mexico, debunk common myths, and learn the complete process from someone who has lived it firsthand.

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews Dr. Lougenia J. Rucker, a transformational strategist, speaker, author, and book coach who helps faith-based entrepreneurs create generational wealth and legacy, who shares her powerful story of transformation and resilience.

In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop interviews Sierra Janney, founder of The Lighter Society, about trauma-informed marketing and content creation. Learn how implementing trauma-informed practices can help you build stronger connections with your audience, establish trust, and position yourself as an empathetic authority in your niche.

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop explains why email marketing remains essential for business growth and revenue generation. Discover a proven three-step system (Prep, Produce, Premiere) to build an effective email list that converts to consistent income, even if you're just getting started with zero subscribers.

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews LaTrend Fleece, a visual branding specialist who helps entrepreneurs transform their vision into compelling visual identities. Discover how effective visual branding can capture attention, tell your story authentically, and convert prospects into paying clients.

In this episode of the UN-MARKET Your Business podcast, Carol Dunlop reveals her best UN-marketing strategy - a powerful trifecta of authorship, podcasting, and expert summits. Discover how these three interconnected elements can help purpose-driven entrepreneurs expand their visibility, establish credibility, and create sustainable revenue streams without depending on social media.

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews Rene Padmore, who shares her innovative KAV model for effective teaching and learning.

Discover how this powerful framework - built on Knowledge, Action, and Value - can help you teach anything effectively and position yourself as an authority in your field. Learn how focusing on helping others achieve their goals can naturally lead to achieving your own business objectives.

In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop shares her experiences with embracing AI in marketing, particularly focusing on chat bots like Claude and ChatGPT. Discover how AI can save you time, enhance your business strategy, and help you create comprehensive marketing plans that convert leads to clients without feeling overwhelmed.

In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop interviews Deandra Jalisa, an entrepreneur who has successfully pivoted multiple times in her career. From hairstylist to balloon artist to coach, Deandra shares her journey of embracing change and following her intuition. Discover how pivoting can lead to growth, fulfillment, and new opportunities, even during challenging times.

In this empowering episode of the UN-MARKET Your Business podcast, host Carol Dunlop tackles a rarely discussed but universally experienced challenge: business slowdowns. Discover ten practical strategies to help purpose-driven entrepreneurs overcome slip-ups, slowdowns, and stalls in their business. Carol shares personal experiences and actionable advice to help you rejuvenate your business momentum and get back on the road to success.

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews AI marketing expert Rob Schultz who reveals how Purpose Driven Entrepreneurs can use artificial intelligence to double your revenue while working less. You will discover how to leverage AI as your personal assistant to improve your marketing messaging, analyze your sales presentations, and convert more leads into paying clients.

In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop shares her expertise as a 10X Amazon bestselling author and explains how writing a book will transform your business. Also, discover how becoming a bestselling author will create multiple income streams and establish you as an authority in your field, plus get details about the upcoming Best Seller Lab program.

In this episode of the UN-MARKET Your Business podcast, host Carol Dunlop shares her proven framework for becoming a bestselling author in just 30 days. As a 10-time Amazon bestselling author who has helped nearly 100 entrepreneurs achieve bestseller status, Carol breaks down the essential research and preparation steps needed before writing your book.

Key Points Covered

• Understanding Your Target Audience
• Solving Your Reader's Problems
• Optimizing for Amazon Success

In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop interviews Josh Hall, founder of Web Designer Pro community, about his journey building a successful online membership platform. Discover proven strategies for creating engaged communities, effective member communication, and sustainable growth.

In this episode of the Un-Market Your Business podcast, host Carol J. Dunlop reveals the powerful strategy of using virtual summits to help entrepreneurs make money, attract clients, build their email list, and establish authority in their niche. Drawing from her extensive experience of creating 15 summits, Carol breaks down exactly how you can leverage this marketing approach to transform your business.

In this episode of the UN-MARKET Your Business podcast, host Carol Dunlop interviews her "biz bestie" Naty Mullings, CEO of Naty Mullings Marketing Agency, about effective content marketing strategies. Discover Naty's proven BEST system for creating content that attracts ideal clients and drives consistent traffic to your website.

Key Topics Covered:

• Blog (The "B" in BEST)
• Email Marketing (The "E" in BEST)
• Social Media (The "S" in BEST)
• Text/Direct Message Marketing (The "T" in BEST)

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews UK-based designer Sean Lane about conscious entrepreneurship. From technical difficulties to health setbacks, they explore how business owners can build resilience and adapt when life throws curveballs their way.

Get more info and access all links mentioned in this episode by going to the shownotes on

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop shares her extensive experience creating 11 successful podcasts and reveals the key strategies for turning your podcast into a profitable business venture. Drawing from her journey since 2009, Carol provides actionable insights on how to avoid common pitfalls and transform your podcast into a client-attracting machine.

In this episode of the UN-MARKET Your Business podcast, we dive deep into functional medicine and holistic healthcare with Dr. Julie Hafner, a functional medicine practitioner and founder of Doc Stress Busters. Discover how to take control of your health through understanding functional medicine, making informed healthcare decisions, and implementing practical self-care strategies.

In this special panel episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop brings together successful entrepreneurs who are running their U.S.-based businesses while living abroad. From Mexico to Germany to Namibia, these business owners share their authentic experiences, challenges, and triumphs of maintaining thriving businesses from across the globe.

Meet Our Global Panel:

• Susan Dzieduszycka-Suinat - President and CEO of U.S. Vote Foundation (Germany)
• Whitney Bates - Digital Strategy for Wellness Professionals (Colombia)
• Crystal Covington - Marketing and Communications Expert (Namibia)
• David Wright - Full-Service Marketing Agency Owner (Mexico)
• Carol J. Dunlop - Web Designer and Host (Mexico

Key Topics Discussed:

• Maintaining Business Operations Abroad
• Lifestyle Adjustments
• Practical Tips for living and doing business from abroad

In this episode, Lissa Figgins, a time management strategist for busy Christian women business owners, discusses how to view time as a gift rather than something to be managed. She also emphasizes how this perspective shift can lead to better business outcomes and work-life balance.

Key Takeaways

1. Time is a gift from God with a purpose
2. Choose faith over fear in approaching time
3. Remember to breathe and stay present
4. Asking "What is it time for?" helps maintain focus
5. Multi-tasking reduces efficiency by up to 50% and increases errors by 40%
   

Resources Mentioned

Marketing is about getting the word out about what you do to the people who will pay for it.

Simple, yes?

It really is especially when you know the correct vehicle to use.

In this episode, I'll show you how to create multiple paydays using online summits. Stay tuned.

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Attention entrepreneurs! Ready to Pivot? Looking for correct advice and info?

Where do you turn, how do you know what you’re reading, watching, and learning is correct?

The answer . . .

You turn to trusted sources, seasoned professionals, and experts who’ve been in the trenches and survived to tell you the tales and direct you to success.

I hope you're well and safe and at home.

Right now, everyone and their momma is either livestreaming or watching a livestream.

Even the National broadcasters have had to resort to using the tools marketers like myself have been using for years like Skype, Zoom, and Facebook Live.

However, there's a HUGE problem, YOU're NOT livestreaming!

Right now, if you want to capture the attention of your audience and get them to work with you, you need to be livestreaming.

Today, I'll share 3 tools that help you create livestream success.

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You thought there was a lot of noise in your email inbox? You really ain't seen nothing yet.

Marketers and business owners are all vying for your attention and the attention of your audience, you know the ones who you're trying to get the attention of??

What's an entrepreneur to do?

First thing is Don't Give Up!

Second thing is buckle down on your email marketing.

In this episode, I'll teach you how to grown an engaged audience Automagically.

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Waiting on your piece of that 2 Trillion-dollar stimulus package that Congress passed? It will be a while. You need to create your own stimulus and I’ve got just the thing for you.

The Authority Blogging Project

Right now, while you’re home, under self-isolation and waiting on your stimulus check, you could be creating your own stimulus package and prospering on autopilot.

Will you Take Action now to ensure your future success?

Yes, this is an unprecedented  time we're in right now. So much of our daily lives, as we know it, has changed, especially meeting in person.

I've received no less than 4 notices this week regarding scheduled events I'd planned on attending but are no longer happening. In-person networking events are one of the main ways most entrepreneurs get leads that convert into clients.

But don't despair, I'll share how to salvage your event and your connections.

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After training for over 10 years, in his brick and mortar facility, Shane Bonilla has ventured into the growing online space.

Today, Shane shares with us how he became a sought-after personal trainer, tripled his gym space, and why his gym is known as the "Love Gym." He also shares with us why he created his new fitness app and how you can use it to get in shape no matter where you are.

If it's one thing I've learned about people is that we all follow the crowd. We say we don't, but if the crowd is doing something, pretty much anything, we're IN.

They call it FOMO-Fear of Missing Out. It's a thing. And it drives people to do things they may not otherwise do.

What if you create that FOMO feeling around you and your business?

Today, I'll share 3 ways you can create FOMO, be seen as the authority, and get all the clients you want.

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I have several guilty pleasures  - don't we all? One of them is the TV show Married At First Sight. It's a modern take on the old concept of arranged marriage.

This is the show's 10th season. My husband and I have watched since Season #2.

As we watched the latest episode, it hit me that there are some great lessons that you can use in marketing. I break them down in this episode.

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Today is not only my birthday, but also the LAUNCH DAY for 90-Day Gratitude Journal for Your Business.

The Purpose-Driven Entrepreneur’s Guide to Gratitude – in a few minutes each day.

The 90-Day Gratitude Journey for Your Business focuses on the practice of gratitude and being grateful for everything your business has manifested for you.

One, simple prompt guides you thoughtfully each day to reflect and appreciate all the goodness your business brings forth.