The PartsEdge Podcast

On this episode of Parts Edge Podcast, Kaylee Felio sits down LIVE with Robert Perez, Fixed Operations Director of South Texas Auto Group, at the NCM Fuel the Future Fixed Ops Summit. Robert shares strategies for embracing new technology, tackling obsolescence, and the future of mobile service in dealership Fixed Ops. From maximizing appointment scheduling with AI to streamlining reporting and leveraging PartsEdge as a true co-pilot, this chat is packed with gritty, practical tips for fixed ops leaders looking to turn inventory faster and fix the foundation.

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Takeaways

1. Leverage technology and reporting tools like PartsEdge to run a lean, efficient parts department—you can’t fix what you can’t see.

2. Embrace AI-driven appointment schedulers to maximize service opportunity and keep your bays (and customers) flowing.

3. Start experimenting with mobile service now—customers want convenience, and the dealerships willing to try new models will win.

Chapters

00:00 Importance of consistent service

05:58 Discussing GM mobile service program

06:44 Adopting mobile car services

Kaylee Felio

Chuck Hartle, parts expert and founder of PartsEdge is back with a special episode: a replay of the hugely popular webinar covering parts pricing strategies—all about how your dealership’s matrix and source structure within the DMS directly affect your margins and control. Chuck breaks down the steps to truly review your pricing foundation, shares real examples from over 300 dealerships, and exposes common pitfalls that are quietly shrinking your profits.

From reviewing your price matrix and recognizing when manufacturers “matrix you” to updating overlooked menu-priced items, this episode is packed with real-world insights that parts managers can take action on today. The conversation covers reporting musts, what to tweak and how, debunks pricing myths, and delivers gritty, optimistic advice for running a lean, high-performance parts department.

If you’re a fixed ops leader or dealership manager looking to turn inventory faster, reduce obsolescence, and stop guessing when it comes to pricing, this replay is your co-pilot.

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Joe Castelino is the VP of Fixed Operations for American Motors Group, overseeing a diverse portfolio of twelve dealerships. In this high-energy episode, he dives into the real-world strategies behind launching a massive new GM parts warehouse, scaling mobile service across brands, and why empowering frontline techs is the dealership’s secret weapon.

Joe shares gritty lessons from running fast-moving fixed ops departments—from how he builds business cases for every investment, to the “adapt or die” mentality that's driving innovation at American Motors. With insights on intercompany wholesale, parts sourcing headaches, and memorable moments of customer service (yes, private planes are involved), this episode is packed with candid advice for parts managers and dealership leaders ready to fix the foundation and run lean.

Tune in for warehouse launch details, mobile service wins and fails, and Joe Castelino's take on what parts managers must do to remain growth-focused and competitive in today’s changing market.

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Takeaways

1. Build a strong business case for every investment—track ROI, set clear payoff timelines, and always know what keeps you “in the plus column.”

2. Empower frontline techs and parts managers—let them innovate and weigh in on service delivery for continual improvement.

3. Adapt or die—embrace change, centralize operations where possible, and use data to stay ahead in a fast-moving market.

Chapters

00:00 Talking about vintage brand clothing

05:58 Exploring the GM Powertrain program

09:07 Expanding warehouse operations

11:53 Centralizing wholesale and mobile services

14:16 Offering quick car services

18:04 Team bonding and mentorship moments

21:55 The rise of convenience services

26:01 Streamlining parts procurement process

28:17 Buying stores and learning to fly

31:56 Attending an exciting trade show

35:27 Evaluating potential companies

38:33 Vendor relationships and conversations

41:25 Discussing product trial periods

45:15 Changes in management's role

46:23 Innovative parts management strategy

Kaylee Felio

Join our Live Webinar Series replay with Chuck Hartle, for a gritty and motivating deep-dive into Parts Reconciliation—one of the most critical (and, let's be real, stressful!) tasks facing dealership parts managers.

From month-end headaches to real-world tales of missing inventory and reconciliation “gotchas,” Chuck Hartle explains how to fix the foundation, turn inventory faster, and give parts managers back control of their numbers. Hear actionable guidance, common pitfalls, and the team’s most powerful tools for reconciling inventory every month, with plenty of energy and collaborative expertise.

Whether you’re proactively dialing in your department or face a surprise shortfall, this episode is your co-pilot to smarter processes, fewer emergencies, and inventory that’s never a guessing game.

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Arlene Clements, Vice President of Business Development at Dominion DMS, joins Kaylee Felio for a gritty, optimistic conversation on dealership inventory management and data integration. Dominion's Vue DMS was built from the ground up as an open, modern platform—meaning dealerships can actually select their tech stack and integrate best-in-class tools like PartsEdge without the headache.

Arlene breaks down the challenges dealerships face with parts inventory, the urgent need to turn inventory faster, and why bi-directional, real-time integrations are the new foundation for efficient operations. Kaylee shares the day-to-day struggles of parts managers and how this integration finally fixes the disconnect that’s plagued dealerships for years.

We dive into how automated inventory management is revolutionizing parts departments, freeing up capital, reducing obsolescence, and powering customer satisfaction. Plus, get a peek behind the curtain at how PartsEdge is leveraging AI for smarter parts stocking every month.

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Takeaways

1. Open, real-time integrations empower dealerships to choose best-in-class tools and optimize operations.

2. Automated inventory management reduces manual entry, obsolescence, and frees up cash for growth.

3. AI-powered analysis helps parts managers stock smarter and adapt to market changes without the guesswork.

Chapters

00:00 Challenges with DMS integration

06:17 Discussing tech integration challenges

08:31 Optimizing dealer inventory

10:32 Managing inventory and ordering parts

15:49 Building a stable DMS launch

18:28 Training AI for inventory analysis

Kaylee Felio

In this month’s live webinar series replay, Chuck Hartle digs deep into the nuts and bolts of inventory sources, DMS best practices, and why source structuring isn’t just a technical detail—it’s your key to better control, profitability, and stress-free reporting. Join PartsEdge’s original founder as he shares 30+ years of real-world expertise, breaking down source myths, and giving you a practical blueprint to turn inventory headaches into data-driven wins.

Whether you're new to the concept or looking to revamp your existing structure, Chuck’s approach demystifies commodity-based sources—from milk vs. canned asparagus (yes, really!) to actionable insights for parts managers who want to spend less time fixing messes and more time driving ROI.

Learn how to set up your DMS to work for you, segment parts smarter, and create a solid foundation for leaner inventory, cleaner books, and happier customers.

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This week, Kaylee sits down with Mark Michalski, seasoned NADA Academy instructor and dealership veteran, for a no-nonsense conversation about what it really takes to thrive in today’s parts departments.

Mark Michalski shares eye-opening stories from decades on the ground in dealerships across the country—digging into the challenges, opportunities, and big changes happening in auto parts management. From the realities of walking into a new department with inherited processes, to actionable advice on fill rates, training, and the future of dealership ops, you’ll walk away with real-world strategies you can use now.

Whether you’re a seasoned parts manager or just stepping into the role, this episode delivers hard-earned wisdom—plus a look ahead at technology, AI, and why parts departments deserve a seat at the table. Don’t miss Mark Michalski's take on empowering employees, modernizing inventory practices, and building a network of support that drives dealership success.

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Live Webinar Series replay with Resident parts expert and founder of PartsEdge, Chuck Hartle, dives deep into one of the most crucial—and often overlooked—elements of dealership parts management: pricing strategy for customer pay repair orders. Chuck Hartle shares actionable steps for evaluating, investigating, implementing, and reviewing your pricing approach, revealing how matrix pricing, menu maintenance items, and manufacturer adjustments can make or break your gross profits. Real world stories, straightforward exercises, and a dash of parts department humor make this a must-listen for anyone looking to power up their parts operation.

Discover why your pricing shouldn’t be “set in stone,” how to spot hidden profit leaks, and what automotive dealerships can learn from big retail marketing. Whether you’re a parts manager, fixed ops leader, or dealership principal, you’ll come away with clear steps to unlock better ROI, customer satisfaction, and department health.

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In this episode, Kaylee Felio sits down with William Demaree, FixedOps Director at Tom Wood Auto Group, to dive into dealership innovation, process accountability, and real-world applications of AI, robotics, and technician development. Bill shares actionable strategies for scaling operations across 30 locations, building a culture of accountability, and leveraging technology to deliver better customer experiences and empower employees.

From developing role-specific handbooks and launching tech training programs to pioneering AI-driven customer communications and video inspection platforms, Bill’s insights are a must-hear for dealership leaders and anyone wanting to drive results in fixed ops.

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In this episode, host Kaylee Felio reconnects with Austin Conroy, also known across social media as “Dealer Plate Guy.” Over the past two years, Austin Conroy has skyrocketed from fixed ops director at Rohrman Automotive Group to also an industry influencer with hundreds of thousands of followers across Instagram, TikTok, and YouTube.

Kaylee and Austin dive into the journey behind his viral dealership sketches, how he balances creativity and accuracy to keep both the automotive pros and customers laughing— and learning——and why authenticity is still the golden rule of building an engaged community. The conversation spotlights how Austin Conroy’s brand of comedy helps bridge connections, boost recruiting, and even drive industry

change.

You’ll also hear stories that go beyond the showroom: wrangling viral fame at the grocery store, lessons in time management, how beekeeping and dealership life unexpectedly intertwine, and the importance of embracing new platforms and opportunities (including landing brand deals and inspiring others to jump into content).

If you’re in the dealership world (or ever thought about picking up your phone to record a skit), this candid convo will ignite your creativity—and give you permission to laugh at the quirks we all know and love.

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Sarah Ciociola shares her journey from agency novice to auto industry leader, how search is shifting from sales-focused to discovery-based, and why building trust through relevant, educational content is now the key to winning quality customers. The conversation also covers advanced strategies like profile-based marketing, the surprising value of call ads for fixed ops, and why automation and AI are the force multipliers dealers can’t ignore.

Whether you’re in fixed ops, sales leadership, or dealership marketing, this episode is packed with actionable takeaways for elevating your store’s digital game and seizing success as search and customer journeys keep evolving.

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On this episode, Kaylee Felio sits down with industry expert Chuck Hartle to break down the nitty-gritty of parts pricing, inventory sources, and the real value of creative problem-solving at the dealership. From the pitfalls of averaging pricing strategies to why a granular approach to source setup empowers flexibility and innovation, this conversation covers actionable best practices that help parts managers turn inventory faster and unlock growth. Hear real-world stories and insights about bonus structures, collaboration between departments, and the transformative power of dealer communication. If you want to elevate your parts department, this episode is a must-listen!

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From Greeter to Multi-Store Service Director: Felicia Barr's candid conversation with Kaylee Felio is a masterclass in how to grow a thriving career and resilient team in automotive fixed ops—from humble beginnings on the service lane to overseeing three stores and a commercial building. Hear how Felicia navigates dealership culture, time management, and community impact, and why creating your own pipeline of talent is the future of our industry. If you’re looking for inspiration on staying teachable, building genuine relationships, and fostering growth opportunities in your dealership (and beyond), this episode is packed with actionable insights.

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In this episode, Kaylee Felio sits down with Gretchen Seidel of NADA for an energetic, insightful conversation covering everything from personal passion for cars, overcoming industry challenges, building meaningful connections, to the mechanics of successful networking.

Kaylee and Gretchen discuss the importance of owning your story, women’s leadership, leveraging your circle, and why fixed ops is finally taking center stage in dealerships. Discover how to elevate your career, boost your confidence, and empower the next generation—plus, get an inside look at the Women Driving Vehicle Retail Event at NADA.

You’ll also get fun stories about classic cars, organizing obsessions, and using Lego builds to encourage the next wave of automotive techs.

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In this episode, Kaylee Felio is joined by seasoned Fixed Ops leader Kyle Morisette, who shares his 20+ year journey through the dealership world and his transition into tech leadership at Tech Wall. Kyle opens up about his passion for building customer relationships, driving genuine results for service and parts departments, and how stepping onto the "vendor side" is more about partnership than sales.

Kyle reveals why customized technology, created by fixed ops professionals for fixed ops professionals, is changing the game in dealership operations—from scheduling to seamless integration across parts, service, mobile operations, and even payments. If you want the inside scoop on how process-driven innovation, empathy, and real-world dealership experience come together to solve everyday dealership problems, this is the episode for you.

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On this episode, Kaylee Felio sits down with Brian Fox, Director of Parts Operations at Barnes Crossing Auto Group a 16-location powerhouse serving the South. Brian Fox gets candid about his unique journey into automotive, from missionary work in Croatia to entering the car business through marriage (literally). Together, they break down the realities of dealership life, the hidden opportunities in fixed ops, and why process and empowering people—matter way more than job titles. Whether you’re a parts manager, aspiring director, or enthusiast for automotive innovation, this episode is packed with practical playbooks and a few hearty laughs.

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Today, Kaylee Felio sits down with DMS and inventory management expert Chuck Hartle to bust the top myths surrounding DMS setups, parts sources, pricing strategies, and obsolescence in today’s dealership environment. Chuck Hartle draws on real-world dealership experience and PartsEdge’s hands-on work with dealers, uncovering smarter ways to use technology to turn inventory faster, optimize pricing, and crush those old habits holding managers back. Whether you’re wrestling with DMS migrations, struggling to trust your stock orders, or tired of ever-growing obsolete inventory, this episode is packed with gritty wisdom, practical examples, and actionable advice for parts pros.

You’ll learn why “more sources” isn’t just an option—it’s essential; how a smarter source setup gives you control over pricing and replenishment; and how to avoid the costly traps that drain department profits. No sugarcoating, just hard-earned lessons and real solutions, delivered with Kaylee Felio’s energy and Chuck Hartle’s battle-tested know-how.

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When dealer principal Joe Shaker of Shaker Auto Group started digging into customer feedback, he uncovered a hard truth: even loyal, satisfied customers still felt uncertainty about what was happening behind the service doors. That insight sparked the creation of TruVideo, now one of the most widely used communication platforms in automotive.

In this episode, Joe walks through the journey — the early “aha” moments, the data that changed everything, the role of AI, and how video has redefined transparency in the modern dealership. He and Kaylee break down why doubt persists, how clear communication transforms revenue and retention, and what dealers can do right now to close trust gaps and elevate the customer experience.

If you’re ready to build real transparency, automate stronger processes, and modernize how your parts and service teams communicate, this episode is your roadmap.

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Are you a Seasoned Optimizer, Overloaded Operator, Turnaround Artist, or Parts Protégé? In this episode, Kaylee Felio breaks down the brand-new Parts Manager Profile Quiz from PartsEdge—a game-changing tool designed to help parts managers and dealership leaders unlock greater performance, clarity, and team connection.

With over 60 responses already, this quiz isn’t just about having some holiday fun (though it’s perfect timing), but about digging deep into how you really lead your inventory—your natural strengths, those sneaky friction points, and what opportunities might be within reach if you get the right support.

Kaylee Felio walks you through the four distinct parts manager types, real stories from the case study report, and how the results can spark powerful conversations and growth whether you’re in the hot seat or leading the team. Stay until the end for actionable tips and a nudge to take the quiz yourself!

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This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Our strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit

In today’s conversation, Kaylee Felio welcomes her longtime automotive industry friend Ansley Williams to explore the realities of launching a consulting business in the fixed ops space. From overcoming skepticism to building technology solutions for dealership service departments, Ansley shares the lessons learned from navigating her unique path in automotive—and why embracing authenticity (and a little “sprinkles and glitter” energy) is crucial for long-term success.

Hear how a career spent “in the trenches” led Ansley to develop actionable tools for dealerships, and why transparency, grit, and data-driven insights matter in a sector often resistant to outside help. Plus: reflections on raising strong daughters, surviving mom-life chaos, and what it really means to challenge the status quo in a male-dominated field.

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In this episode, Kaylee Felio chats with MK Valley—CEO and cofounder of SparkServ—about the urgent need for innovation in fixed ops. Together, they unpack why dealerships lag behind other industries in customer experience, and how outdated reliance on phone calls and siloed data stifles growth, profits, and customer loyalty.

MK Valley draws from her deep roots in tech and in automotive, recounting her mission to bridge gaps between service, parts, and technology. She shares her journey launching SparkServ—a one-stop solution that proactively connects with customers, improves team efficiency, and empowers dealerships to win back market share.

From self-serve scheduling to AI-driven inventory management, Kaylee Felio and MK Valley reveal practical steps any dealership can take to move beyond bandaid fixes and build a resilient, growth-focused fixed ops department.

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A special FixedOps Roundtable episode, Kaylee Felio and Ted Ings sit down in Dallas, Texas at Snell Motor Company’s Jaguar Land Rover dealership with parts managers Shawn Cauthen, Romeo Chariez, and Zach Carter. 

The team shares practical wisdom on leveraging technology to streamline dealership parts operations, highlighting how PartsEdge optimizes workflows, reduces inventory headaches, and empowers managers to focus on people and growth. Discover firsthand how effective data solutions can transform a typical day in dealership parts management, yielding greater efficiency, profitability, and stronger teams.

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In this special PartsEdge Podcast crossover episode with the FixedOps Roundtable, Kaylee dives deep into why parts managers deserve a bigger spotlight, how dealership leadership can foster real change, and what’s next for the evolution of fixed operations.

Learn firsthand how PartsEdge continues to support both seasoned and brand-new parts managers—providing education, empowerment, and the right tools to help dealerships get the most out of their inventory. Kaylee and Ted also reflect on partnership stories (including Snell’s), challenges faced by parts departments, and the importance of having parts leaders join the conversation at every level.

Whether you’re a fixed ops veteran or just starting out, this episode is packed with actionable insights on how to run smarter, build culture, and drive dealership success through the parts department.

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In this episode, Kaylee Felio welcomes John Traver of Traver Connect to discuss what “broken” looks like in automotive fixed ops—and more importantly, how leaders and teams can drive sustainable change. John shares frameworks from sports icons, legendary business thinkers like Peter Drucker, and dealership trailblazers such as Ed Roberts to highlight the power of questioning, mission clarity, and process improvement.

Tune in for real-world strategies to strengthen your parts and service department—whether it’s redefining your mission, zeroing in on your “primary customer,” or getting honest about what’s not working. As John puts it, “When you get your mission right, you have an unfair advantage.”

This episode is packed with actionable insights for parts managers, service leaders, and anyone passionate about moving the dealership world forward.

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In today’s episode, Kaylee Felio is joined by auto industry leaders Joel Gray and Sheila Pogue for a deep dive into what it takes to build, scale, and energize one of the nation’s most successful wholesale parts operations. Joel shares the story behind managing $9.3M in Ford parts inventory across three locations and a dynamic team of nearly 100 employees. Discover how integrity, creative marketing, and empowering your people can transform a parts department from the inside out.

From battling manufacturer pushback and rethinking inventory management to leveraging digital marketing and creating a culture that employees love, Joel unpacks the leadership lessons and operational strategies that set his dealership apart. Sheila jumps in on what it takes to build meaningful digital presence for wholesale and spotlights how human connection – inside and outside your operation – drives business forward.

If you want to reimagine your department, empower your team, and tap into new growth, this episode is packed with actionable insights, laughter, and some four-legged support along the way.

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Kaylee Felio sits down with Steve Fishel, Parts Manager at Titus-Will Toyota in Tacoma, WA, for a deep-dive into the evolving world of dealership parts departments. With nearly four decades in the business—most of it with the Toyota brand—Steve shares his journey from his early days after the Air Force to leading inventory parts operations through massive industry and technology shifts.

In this episode, Steve discusses the importance of adapting to change, embracing new inventory management tools, and building trust in both technology and your team. He explains the transformative impact of expanding from a handful of inventory “sources” to a data-driven, multi-source approach—saving time, money, and stress, while dramatically improving efficiency, stock order review, and returns.

Steve also opens up about the realities of department culture, why collaboration with service and sales teams is vital, and how embracing outside expertise (like PartsEdge) brought fresh energy and measurable results to his operation.

Whether you’re a seasoned parts manager or new to dealership operations, Steve’s story offers actionable insights on thriving amidst change and unlocking the full potential of your parts department.

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Today, Kaylee Felio interviews Sheila Pogue, who shares her journey from working in restaurants to becoming a parts manager and eventually transitioning to a vendor role at Dealer OMG. 

Together, they take on one of the industry’s big conversations: why fixed ops is treated like the “redheaded stepchild” of dealerships, and how better marketing, internal buy-in, and creative partnerships can help change that. Sheila draws on her deep boots-on-the-ground experience to share practical strategies for getting buy-in from decision-makers, why being vendor-savvy pays off, and the overlooked potential of accessories and wholesale parts.

If you’re looking for real talk and actionable ideas to empower your parts team—and maybe a laugh or two about dealership life—this episode delivers. Whether you’re on the counter, in the GM’s chair, or working to support the automotive world, Kaylee and Sheila’s conversation will remind you why the parts department is really the flywheel that keeps the dealership engine running.

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Kaylee Felio sits down with Christian Lafferty and Cliff Honeycutt from the Chris Collins Group—industry thought leaders, coaches, and co-hosts of the Parts Hold Podcast. Kaylee, Christian, and Cliff dive deep into the evolving dynamics of dealership fixed operations, uncovering what makes parts managers uniquely equipped for leadership, how to break down dealership silos, and why embracing new sales channels like Amazon is a must for forward-thinking auto dealerships.

Along the way, they draw thought-provoking parallels between parenting and leadership, highlight the power of exceptional customer experiences, and unpack the shifting dynamics of fixed operations.

Blending industry insights with personal stories, offering a well-rounded look at today’s automotive world and the exciting opportunities ahead.

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Jim Oliveri, Parts Director at West Herr Auto Group. With 31 years at the 75-year-old company, he promotes empowerment, operational excellence, and profitability through logistics, people, and metrics. Jim mentors leaders, drives performance via structure and wholesale strategies, and prioritizes local ownership and customer satisfaction. He balances financial success with employee well-being, cherishing their career growth.

Jim Oliveri discusses his automotive industry experience, focusing on parts operations, dealership challenges, customer service, inventory management, and fixed operations opportunities. He offers advice for new leaders, emphasizing collaboration and learning. 

The conversation ends with insights into the evolving automotive industry.

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Brian "Mac" McIntosh joined an established group and recognized a desire for change alongside comfort in the familiar. He understands that change can be unsettling but values supportive colleagues in easing transitions, encouraging growth despite discomfort.

Together, Kaylee and Mac explore why dealership parts operations often resist change and how bringing in solutions like PartsEdge helped Mac’s team regain clarity, reduce obsolescence, and shift from survival mode to growth-focused leadership. You’ll hear straight from Mac about the challenge of tracking inventory health, the value of dynamic problem-solving (versus cookie-cutter consulting), and how empowering your parts team can truly move the needle for the whole dealership.

If you’ve ever wondered what it’s really like behind the parts counter—or you’re looking for fresh strategies to lead your department through industry shifts—this is an episode you don’t want to miss. Let’s dive in!

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With over 30 years of experience in the automotive parts industry, Mike Kraft is a seasoned Parts Manager at Suburban Chevrolet in Minneapolis. He recounts his journey from manual parts management to overseeing a thriving department that boasts over 100 employees and more than $90 million in annual sales.

In today’s episode, Mike shares the evolution of his dealership’s parts operations, how technology has transformed his daily workflow, and the pivotal role PartsEdge plays as an “assistant manager” in the background.

Together, they dig into lessons from decades in the business, the impact of automation and expert support, and creative strategies for managing a fast-growing parts department.

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Mitch Brady partnered with PartsEdge to refine his company’s parts inventory. He uncovered and resolved issues with broad phase-in/phase-out criteria by customizing categorization for each part. This optimized stock, improved team clarity, and fine-tuned parts management.Together,

Kaylee and Mitch dive into how using PartsEdge not only enhanced inventory efficiency at Ressler Toyota but also uncovered hidden challenges and gave Mitch the tools to be creative with inventory management. Hear about actionable strategies for reducing obsolescence, tailoring phase-in and phase-out criteria, and leveraging data to make smarter decisions—all while maintaining a perfectly balanced inventory.

If you’re a parts manager looking for practical insights and real-world success stories, you won’t want to miss Mitch’s honest take on the impact of PartsEdge and the value of having a true partner in your corner. Let’s get into it!

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Courtney Paschal is the Client Success Manager at Ellison Automotive Strategies and a seasoned automotive professional who began her career at Street Toyota in 2013. A passionate leader in both the automotive industry and her Amarillo community, Courtney is a Top 40 Under 40 honoree in Automotive News and actively serves with No Boundaries International. She’s also a proud dog mom to Cash, Tipper, and Penny.

Brad Paschal is the Market President at Dynatron Software and President of Brad Paschal Consulting. Starting his career in sales at Street Volkswagen, he worked his way up to e-Commerce Director before moving into consulting. Brad has spent the last 8+ years solving complex challenges across both variable ops/sales and fixed ops sides of the automotive business.

In today’s episode, they discuss the challenges and rewards of sharing both a home and career in auto retail, the importance of charity and giving back, and the unique dynamics of running dealership ops with a partner. Listeners get an inside look at vendor management best practices, the vital role of service and parts departments, and why gratitude and perspective matter for long-term success.

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Chuck Hartle is the President and co-founder of PartsEdge, with over 42 years of experience in the automotive industry. Starting as a parts delivery driver, he rose to Fixed Operations Director and has since led over 300 seminars, including workshops for the National Auto Dealers Association. Chuck’s deep industry knowledge helps PartsEdge tackle key dealership challenges. Outside of work, he’s a dedicated family man, marathon runner, and loyal Seattle Seahawks fan.

Chuck breaks down the real challenges dealerships face with source management, why most DMS vendors fall short in education and default settings, and how properly leveraging sources can drive smarter parts inventory control, more accurate accounting, and easier pricing strategies.

Kaylee and Chuck also unpack the origin story of PartsEdge—why the platform was built, what it aims to fix, and how it takes the heavy lifting and guesswork out of inventory management.

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It all started with one small change. He thought his DMS setup was fine—until he tweaked a phase-in criteria and suddenly realized how much he was missing. 

This week on the PartsEdge Podcast, we sat down with Zach Don, a Toyota parts manager who took that moment of chaos and turned it into a better system. He shares what broke, how he fixed it, and why he’s now running a smarter, more controlled department. 

Zach also talks about bringing in team members with different backgrounds, the value of having a “co-pilot” on the reporting side, and how these changes are not only improving efficiency but making his conversations with upper management more impactful.

Together, they explore how data-driven decision-making and personalized support have helped shift inventory from inactive to active, and freed up valuable time to focus on growing the business.

Tune in for practical insights, relatable moments, and actionable tips for anyone looking to up their game in fixed ops and parts management!

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In this episode, Kaylee talks with Alex Hines, VP of North America at Eccentric, about one of the biggest missed opportunities in automotive: accessories. With only 5% of a $50B market flowing through franchise dealers, Alex shares how Eccentric is helping stores win back sales using 3D visualization, early intent capture, and smarter upsell tools.

They dive into:

• Why accessories don’t get sold

• How tech is removing friction from the process

• The impact on parts inventory and dealer profitability

From lead to post-sale, Alex lays out a bold vision for bridging the gap between consumer desire and dealership execution.

Why Parts Managers & Fixed Ops Directors Rely on Partnership, Not Just Reports

In this episode of the PartsEdge Podcast, Kaylee Felio sits down with Tim Kreitel (Parts Manager) and Ryan Else (Fixed Ops Director) to explore the long-term impact PartsEdge has made on their dealership operations. From simplifying sourcing to saving time on reporting, they share how PartsEdge enables them to focus on what matters most—coaching teams, supporting techs, and running a more profitable parts department.

Tim recalls walking into his role years ago and having no idea what PartsEdge did—until he realized it was quietly running the backend systems that allowed him to stay out front, leading on the counter. For Ryan, the power lies in the speed of execution: accurate reports, smarter sourcing, and monthly consulting that helps avoid obsolescence before it costs the store.

Less Time in the Office, More Time on the Counter

PartsEdge gives working managers like Tim time back—freeing them from DMS setup, data entry, and building reports from scratch. That means more energy spent coaching counter staff, staying in touch with inventory cycles, and solving customer problems in real time.

Ryan emphasizes how much value comes from monthly reconciliation meetings and having a trusted support partner during DMS transitions. In his words: “I’d rather have Tim helping customers than spending two hours trying to chase a report.”

Smart Sourcing, Real ROI

One standout benefit? The intelligent sourcing strategy PartsEdge manages. While 4 sources might feel easier to manage manually, PartsEdge’s system of 100+ sources means parts flow through their lifecycle in a way that avoids overstock, obsolescence, and wasted working capital.

As Tim explains, “Your system filters out parts that look like they’re moving—but really aren’t.” That means fewer scrapped parts, faster turn, and smarter stocking decisions based on actual trends—not gut feeling.

Podcasting, Personal Brands & EV Storytelling

In this energetic and transparent conversation, Kaylee Felio sits down with Elena Ciccotelli, the Founder of EVs for Everyone, a brand that brings the human element to the fast-evolving world of electric vehicles. Elena shares the origin story of her show, built not from a strategic blueprint—but from a creative itch that corporate life couldn’t scratch.

(01:00) Podcast Origins - Elena's journey from corporate life to creating EVs for Everyone

(13:23) Personal Branding Power - Building your unique voice and audience

(40:53) Entrepreneurial Courage - Overcoming fears and developing personal growth through content

(43:25) AI and Content Creation  - Innovative strategies for podcast development and consistency

After years in auto and tech—including an early stint at Lyft and partnerships with Rivian—Elena saw a gap in the market: an EV podcast that told people stories, not just tech specs. So she built it. And now, she’s taking her content on the road—covering conferences, interviewing big names, and growing a profitable brand from the ground up.

The Realities Behind a Successful Podcast

This episode peels back the curtain on what it really takes to make a podcast thrive:

• The early days of podcasting with “janky gear and a dream”
• How consistency (not celebrity) drives momentum
• Monetization myths—and how Elena turned exposure into revenue
• The “biz dev hack” of using podcasts to start real conversations
• 
  

Elena also discusses the business therapy that comes with building a brand around your voice. She’s refreshingly honest about burnout, mistakes (like forgetting to hit record during a high-stakes EV interview), and the personal growth required to stick with it.

Corporate vs. Personal Podcasting — A Spicy Take

Elena and Kaylee dive into the debate so many creators face: Who owns the show? Elena doesn’t hold back. She urges companies to let their hosts build personal brands, or risk ending up with “another background podcast with a mic and a car.” It’s a sharp reminder that people don’t follow brands—they follow humans.

Kaylee shares her own crossroads between The Parts Girl and Trailblazer Path, navigating brand clarity while honoring the audience she's built. Together, they validate something many podcast creators feel: it’s okay to do both.

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The latest episode of the Parts Edge Podcast dives into a topic stirring concern across the industry: tariffs on imported automotive parts. Host Kaylee Felio is joined by Chuck Hartle to unpack what’s real, what’s rumor, and what parts managers should actually be doing right now.

(00:25) The Real Impact of Tariffs: Fear vs. Reality

(07:55) Pricing Strategy: How to Maintain Gross Profit

(12:20) Economic Implications: The Broader Impact of Parts Tariffs

(14:54) Inventory Management Opportunities

(17:20) Future Outlook: Weathering the Storm

Making Sense of the Tariff Buzz in Auto Parts

Chuck cuts through the noise: “There’s no shortage. This is not a strike. It’s a tax conversation wrapped in fear.” Many dealers have been spooked into over-ordering parts, anticipating massive price jumps and empty shelves. But is that necessary?

Right now, the biggest impact of the tariff announcement isn’t cost—it’s panic. While some price increases are taking effect (like FCA’s 3% in May and June, and a 7.5% bump on maintenance parts), Chuck urges managers to slow down. One dealer tried to bulk order $200,000 in parts—but the appreciation didn’t justify the cost or risk.

Chuck emphasizes that even if your inventory goes up 10% in value, carrying costs can wipe out gains. He advises sticking to a 60-day supply and keeping your pricing strategy sharp, not bloated with excess inventory.

One of the biggest takeaways? Watch your menu-priced items. With parts appreciating 10–15%, managers must make sure those increases are reflected in their fixed prices—or risk losing gross profit overnight.

Chuck explains how to use your monthly appreciation/depreciation report to catch those rising costs before they erode your margins. Brake pads, oil filters, and air filters are all on the watch list.

Chuck believes the industry is facing a short-term scare, not a long-term shift. “This isn’t COVID. It’s not a parts shortage. It’s a tax headline,” he says. He warns that manufacturers may use this window to drive up prices and push more inventory—so managers need to stay grounded, not reactive.

He also points out the bigger picture: increasing parts costs affect all repair centers, including the aftermarket. This could price some consumers out of basic vehicle repairs, a concern that’s gaining attention in Washington.

Chuck closes the conversation with how PartsEdge can support dealerships in this environment—especially by identifying low-gross parts, helping optimize menu pricing, and providing strategies to purge obsolete inventory. The mission is clear: maintain gross, stay lean, and keep your shelves profitable.

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Chuck Hartle is the co-founder and President of PartsEdge, a powertool for Dealerships Parts Operations, helping to increase DMS utilization, improves efficiency, accuracy, and profitability with solid and consistent plans for eliminating all types of idle inventory in a Parts Operations. With over 40 years in the auto industry Chuck has the know-how and love for the industry that has enabled PartsEdge to identify the biggest needs of dealerships.

Today, Chuck Hartle explains how dealerships handle return processes that often involve navigating multiple criteria with varying degrees of complexity. This complexity is further exacerbated when managers deal with different manufacturers, each having unique policies and restrictions. Some manufacturers offer streamlined processes while others pose intricate obstacles, usually tied to codes, quantities, and limited allowances for returns.

The discussion also delves into the intricacies of Retail Inventory Management (RIM). Chuck highlights how parts perceived as RIM-protected can sometimes fall through the cracks due to purchases from external distributors or emergency purchases, emphasizing the necessity of meticulous tracking systems to handle credits and returns efficiently.

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Olivia Stapleton is the Marketing Specialist and Sales Enablement leader at Dealer Teamwork LLC, a pioneering automotive digital marketing company, and founder of Next Gear Automotive. She helps dealerships optimize their digital presence through patented MPOP® technology while fostering industry innovation through her platform focused on people and passion in automotive.

Today, Olivia Stapleton shares her journey into the automotive industry, where she's been immersed since childhood, thanks in part to her father’s influence. She discusses the importance of connecting with the next generation, especially in automotive marketing, while highlighting her passion for merging creativity and strategy.

Olivia also delves into how Dealer Teamwork is redefining digital advertising with transparency and personalization. Plus, they chat about the evolving role of marketing in auto sales, Olivia's exciting content projects, and how the younger generation can drive change in this fast-paced industry.

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Chuck Hartle is the co-founder and President of PartsEdge, a powertool for Dealerships Parts Operations, helping to increase DMS utilization, improves efficiency, accuracy, and profitability with solid and consistent plans for eliminating all types of idle inventory in a Parts Operations. With over 40 years in the auto industry Chuck has the know-how and love for the industry that has enabled PartsEdge to identify the biggest needs of dealerships.

Today, Chuck Hartle shares a real-world scenario where misconceptions in inventory reporting led to significant confusion for a client, highlighting the intricate issues tied to core values and superseded parts within PBS systems. 

We explore the importance of education on dirty cores, the nuances of different dealership management systems like DealerTrack and Reynolds and Reynolds, and the vital process of tracking and accounting for dirty cores in inventory health. They emphasize the need for proper understanding and implementation of core returns to maintain a balanced and accurate inventory, ensuring the smooth operation of dealership systems.

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Jazmine Booker is a certified automotive technician, mediator, and host of ‘Auto Talk with Jaz’ Podcast, who brings over a decade of experience in dispute resolution and video production. She dedicates her expertise to empowering women in male-dominated industries through educational programs at domestic violence shelters, while leveraging her skills as a producer and director to create impactful video content that promotes inclusive workplace environments.

Today, Jazmine Booker shares her journey from starting a podcast to build a community for women in the automotive field to transforming it into a platform that fosters better organizational culture and leadership in the industry. 

We'll explore the evolution of her podcast, her thoughts on leveraging LinkedIn for networking, the challenges and triumphs of podcasting, and her insights on consulting and helping others start their podcasting journeys. 

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Understanding "Forced Stock" Inventory

Defining "Forced Stock"

"Forced stock" refers to parts that did not qualify for any phase-in criteria. These parts accumulate for various reasons.

Causes of "Forced Stock" Inventory

Firstly, Chuck identified overordering by technicians. Often, technicians order multiple parts to fix a problem. When only one part is used, the rest become instant idle inventory. This scenario not only clutters the parts department but also creates inefficiencies.

Secondly, returns from body shops significantly contribute to "forced stock" inventory. Body shops often demand massive discounts and unlimited returns. Consequently, this leads to a significant volume of parts returning to the dealer.

Thirdly, unclaimed special orders contribute to this issue. Parts initially ordered for repairs that customers never return to collect sit idle. This common scenario can be mitigated by improving communication and follow-up processes.

Lastly, some parts are approved by manufacturers Auto Stock Replenishment programs but end up not being used. According to Chuck, around 40% of ASR-approved parts become idle, taking up valuable shelf space.

What is Technical Obsolescence?

Technical obsolescence occurs when a part hasn't sold within a set timeframe. Mike Nichols introduced the concept of "technical obsolescence" parts aging between seven to twelve months.

Understanding the Timeline

A part reaching its seventh month unsold has an 85% chance of becoming obsolete by the thirteenth month. This likelihood increases as time progresses. Thus, managing parts within the seven-to-twelve-month window is crucial.

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SPONSOR

Chuck Hartle is the co-founder and President of PartsEdge, a powertool for Dealerships Parts Operations, helping to increase DMS utilization, improves efficiency, accuracy, and profitability with solid and consistent plans for eliminating all types of idle inventory in a Parts Operations. With over 40 years in the auto industry Chuck has the know-how and love for the industry that has enabled PartsEdge to identify the biggest needs of dealerships.

Today, Chuck Hartle shares insightful stories, including his own eye-opening experience with a fixed ops consultant, and provides practical advice on how to tweak and simplify your pricing strategies for better gross profits.

We'll discuss the critical role of realistic gross profit percentages, the impact of menu-priced items, and the hidden challenges of flat pricing. You'll also learn about the importance of constant review and adjustments, and how to adapt your pricing strategy to account for market changes and manufacturer policies.

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Tim Hayden is the CEO of Brain+Trust and Chief of Business Strategy at The Next Practice, with over 20 years of experience building strategic solutions for brands through media, data, and mobility. Through these ventures, he helps organizations create competitive advantages and build lasting trust with their audiences.

Today, Tim Hayden reveals how automotive dealerships are sitting on a goldmine of untapped dark data that could revolutionize their operations and customer experience. Through practical examples and industry insights, he demonstrates how this hidden information can be transformed into actionable strategies for growth and efficiency.

Building on this foundation, Tim explores the game-changing potential of AI in strengthening customer relationships and discusses how dealerships can modernize their operations for the future. He offers a compelling vision for how automotive retail can evolve by embracing these technological advances while maintaining the human touch that drives sales and customer loyalty.

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Chuck Hartle is the co-founder and President of PartsEdge, a powertool for Dealerships Parts Operations, helping to increase DMS utilization, improves efficiency, accuracy, and profitability with solid and consistent plans for eliminating all types of idle inventory in a Parts Operations. With over 40 years in the auto industry Chuck has the know-how and love for the industry that has enabled PartsEdge to identify the biggest needs of dealerships.

Today, Chuck Hartle shares insights from his seminars, revealing the "University of Hard Knocks" every parts manager seems to graduate from. We discuss how perfectionist tendencies and the need for control can both help and hinder a parts manager's effectiveness.

We'll delve into the nitty-gritty of inventory control, specifically focusing on properly receiving and selling out parts, and the complexities of special order processes. Chuck provides practical solutions, like involving a Business Development Center (BDC) or dedicated warranty clerks to manage customer follow-ups.

Finally, we address the intricacies of stock replenishment programs and the controversial topic of posting lost sales, presenting simplified strategies to avoid unnecessary inventory bloating.

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Grace Stein aka ‘The Car Girl’ is the Marketing Coordinator for Bannister Automotive Group and the President of the Automotive Business Student Association. Passionate about equality and inclusion in the automotive industry, she leverages her expertise in social media marketing to engage and inspire others.

Today, Grace Stein shares captivating stories about her upbringing surrounded by the roar of engines, thanks to her drag racing parents, and a pivotal high school auto shop experience that set her on the path to success. We'll explore her dual role at Bannister Auto Group, balancing head office responsibilities with social media management at a dealership, and her experiences as a media and marketing director for the largest outdoor student-run auto show in Canada. 

Plus, get to know "Car Girl Grace" and her passion for drag racing, along with her exciting future aspirations and sage advice for women entering the industry. Tune in for an episode full of inspiration, practical insights, and a celebration of breaking new ground in the automotive world!

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