
The Responsible Edge Podcast
By Charlie Martin, Host


Does OpenAI's PBC Status Mean Anything Legally?
When OpenAI completed its restructuring as a Delaware Public Benefit Corporation in October 2025, it did not create any new mandate to publish safety metrics, disclose how outputs are generated, or give civil society organisations formal standing in governance. A public benefit corporation requires directors to consider broader stakeholder interests. It does not require them to demonstrate that they have.
That distinction is the subject of this episode of The Responsible Edge. Host Charlie Martin speaks with Asher Jay, National Geographic Explorer, systems strategist, and Chief Network Architect of the Shareholder Democracy Network, about a Financial Times piece asking whether public benefit corporations can solve AI governance challenges.
Jay's position is direct. "Just making it about intention and not having tangible ways to translate that into practice is a cop-out." She traces OpenAI's structural evolution from nonprofit to capped-profit entity to PBC as a case study in how governance language can travel further than governance substance. Anthropic, also a PBC, faces the same test.
The conversation covers mandatory safety metric disclosure, output-level transparency, why retail proxy voting is a practical lever that currently goes unused, and why civil society should hold voting seats, not advisory roles, at AI company board level.
"AI is also a privilege," Jay observes. "I don't think it reaches a vast majority that we don't even converse about."
The governance question is not resolved here. Its structure is made visible. If these questions sit close to your work, this episode is worth your time.
#AIGovernance #PublicBenefitCorporation #OpenAI #CorporateAccountability #ShareholderDemocracy #TheResponsibleEdge

Why ESG Reporting Is Burning Out Sustainability Teams
Most sustainability professionals inside organisations spend the majority of their time on reporting. That was not the original intent.
In this episode of The Responsible Edge, host Charlie Martin speaks with Kelsey Parsons, a global sustainability consultant and former in-house sustainability officer, about what that compliance burden is doing to the people carrying it.
Parsons draws on experience across corporate sustainability, media, and the maritime sector. She describes a structural pattern: professionals hired to create change end up consumed by disclosure requirements. "Every in-house sustainability person ends up working on some level of reporting," she says. The frameworks multiply. The capacity to think strategically does not expand alongside them.
The conversation moves across the current ESG backlash, the divergence between organisations that are genuinely committed and those that were never serious, and what Parsons calls the "alphabet salad situation" of overlapping standards. She argues that reporting will eventually narrow and, when it does, will become more useful as a foundation for innovation rather than an obstacle to it.
Parsons also reflects on sustainability in the Caribbean, where she grew up, and the gap between governmental ambition and corporate practice in emerging coastal economies.
The episode closes with a direct challenge to how the sustainability function is positioned inside organisations. "I will scrap sustainability as a word and probably put in value-maker, change-maker, something like that instead," Parsons says. It is a small linguistic shift with a specific claim attached to it: that what a department is called determines whether a board treats it as peripheral or essential.
Whether renaming changes the structural conditions is left, deliberately, unresolved. If these questions sit close to your work, this episode is worth your time.
#Sustainability #ESGReporting #SustainabilityLeadership #CorporateResponsibility #ClimateAction #TheResponsibleEdge

Construction Contracts vs the Circular Economy
Circular economy is one of the clearest ideas in sustainable construction. Close material loops, reuse existing structures, extend the life of assets. The business case has been made. So why does it stall in practice?
In this episode of The Responsible Edge, Charlie Martin speaks with structural engineer Amira Damji, Director of Additive Sustainability, about the structural and contractual reasons circular construction struggles to become the default in the UK built environment.
The conversation examines the incentives governing developer behaviour, the fragmented nature of construction contracts, and the limited ability of smaller firms to push against client briefs. It looks at why sustainability teams cluster around the largest players, why reclaimed material remains more expensive than virgin supply, and why regulatory levers such as VAT reductions would help but not solve the problem.
Amira argues that designers, contractors and producers should remain accountable for what they build long after handover. "We have responsibility of the end of life." The current system is organised in the opposite direction. Responsibility ends cleanly at every contract boundary.
"Someone's contract ends and someone's contract begins."
The episode also covers the language of "asset maintenance" as an alternative framing to circular economy, the role of perception in what a sector treats as valuable, and the observation that large regulated projects outperform smaller ones on sustainability because compliance requires it.
A conversation about where the built environment is structurally misaligned, and what it would take to close the loop.
Listen to the full episode now.
#CircularEconomy #BuiltEnvironment #EmbodiedCarbon #StructuralEngineering #sustainableconstruction #retrofit

Why Climate Action Fails at the Checkout
Climate communication is often treated as a messaging problem. This episode examines why that assumption may be flawed.
The discussion centres on a widely shared article arguing that climate messaging should become more human, more local, and more relevant. While this addresses tone, it may overlook a more fundamental constraint: timing and incentives.
“It’s very difficult to think about the climate if you can’t pay the bills.”
Ben Wynn, co-founder of Glad Climate, argues that behaviour is shaped less by understanding and more by immediate benefit. His model reframes climate participation through financial savings rather than moral appeal.
“Save money, and you’ll help save the climate.”
The episode explores how Glad uses brand marketing budgets to fund consumer savings, which in turn support greenhouse gas removal. It also examines a broader issue in corporate climate strategy: the gap between reducing future emissions and addressing accumulated impact.
“You can’t call yourself responsible if you’re not trying to clean it up.”
This is a discussion about incentives, not messaging. It considers whether climate action depends less on persuasion and more on how participation is designed.
Listen to understand where current approaches fall short and what may need to change.
#ClimateCommunication #BehaviourChange #SustainabilityStrategy #ESG #ResponsibleMarketing

Can Payments Change How We Spend?
Consumers transact daily with limited visibility into who they are buying from. At the same time, trust in institutions is fragmenting, and information is abundant but contested.
In this episode, Raja Darbari, co-founder of Ample, explains how payment data can be used to surface sustainability signals at the point of transaction. His model integrates merchant-level data into banking apps, translating complex information into simple labels.
He describes the problem directly: “No one knows all the time to do the research or verify those claims.” He also frames the ambition in restrained terms: “It’s to give people the right information so they can make informed decisions.”
The conversation explores the limits of that approach. Cost and convenience still shape behaviour. Trust remains fragile. “The only shortage is credibility,” he says, pointing to a landscape shaped by greenwashing and synthetic content.
There is no claim of resolution. Instead, the discussion examines whether visibility can influence behaviour at scale, and what happens when responsibility shifts from institutions to individuals.
Listen to understand how payments, data, and trust intersect in a fragmented information environment.
#SustainabilityData #Fintech #Trust #ConsumerBehavior #ESG

Why Office Furniture Waste Still Exists
Office furniture waste is not a materials problem. It is a system problem.
In this episode, Dr Greg Lavery explains why large volumes of usable office furniture are still discarded every day in the UK. Decisions are driven by lease cycles, procurement incentives, and design trends rather than asset life.
Greg is founder of Rype Office and a member of the UK Circular Economy Taskforce. His work focuses on replacing new furniture demand with remanufactured supply that matches new in performance and appearance.
He traces the issue back to an early engineering experience. A power station designed for decades had waste systems planned for seven years. “That’s not the right answer,” he says.
Today, the same misalignment appears in office interiors. Furniture is replaced at lease end regardless of condition. Global supply chains add cost and risk, yet disposal remains the default.
Greg explains how remanufacturing works in practice, including material restoration, design integration, and cost outcomes. He also outlines why adoption remains slow.
“If your bonus… depended on selling more new stuff, of course you’re incentivised to sell more new stuff.”
The conversation examines where incentives block change, how government procurement is beginning to intervene, and why individual decision-makers remain central to progress.
Listen to understand why circular models exist, but have not yet displaced the linear system.
#CircularEconomy #BuiltEnvironment #Sustainability #SupplyChains #Procurement

Why Ethics Disappears Under Leadership Pressure
In this episode of The Responsible Edge, Pablo Lloyd examines why ethics often fails in real business environments.
The common explanation is lack of time. Leaders are under pressure, dealing with targets, and moving quickly. Ethics is seen as an additional burden.
Pablo challenges that directly. The issue is not time. It is how leadership is defined.
Drawing on his experience as a CEO, he describes operating at speed where “the world is coming at you.” In that environment, anything treated as optional disappears.
He reframes ethics as a decision tool rather than an added responsibility. “This is actually a tool to help the stress become bearable.” When used properly, ethics reduces the number of viable options and clarifies decisions.
The episode explores how this works in practice, why it creates internal friction, and why there is no single standard that resolves it.
This is a discussion about how leaders actually make decisions under pressure, and what changes when ethics is part of that process.
#BusinessEthics #Leadership #DecisionMaking #CorporateResponsibility #Strategy

Why CSOs Can’t Turn 15-Year Climate Risk into 12-Month Profit
Sustainability strategy is increasingly central to business. But financial systems are not built to support it.
In this episode, Amelia Woodley explains why Chief Sustainability Officers face a structural challenge. Businesses operate on short-term reporting cycles, while sustainability risks unfold over decades.
Amelia draws on over 20 years of experience embedding ESG into commercial strategy. She explains how sustainability often loses out in capital allocation decisions because it cannot demonstrate immediate financial return.
“Businesses are just bunkered down short term in a survival mode.”
She also addresses the perception problem facing sustainability leaders. “They’re perceived as being kind of moral highwaymen.”
The discussion explores how sustainability must be reframed. Instead of positioning ESG as a separate agenda, it needs to connect directly to revenue growth, cost reduction, and risk management.
The episode also examines the future of the CSO role. As sustainability becomes embedded across organisations, the question is whether the role becomes less visible or more critical.
This is a conversation about financial systems, not just sustainability. It focuses on how businesses price risk, allocate capital, and define value.
Listen to understand where sustainability strategy succeeds, where it fails, and why the gap remains unresolved.
#ESG #SustainabilityStrategy #CorporateResponsibility #BusinessStrategy #ClimateRisk

How Charlie Bigham's Eliminated Edible Food Waste
Food waste remains one of the largest inefficiencies in the global food system. Around one billion tonnes of food are wasted every year.
In this episode of The Responsible Edge, Charlie Bigham discusses how these issues appear inside a real food manufacturing business.
Charlie started the company from his kitchen table in 1996. Today the business produces prepared meals from two kitchens and employs around 750 people.
The conversation explores why Charlie believes many companies start in the wrong place when discussing responsibility.
"I think you're much better off saying, let's focus on your product or your service and make that extraordinary."
For Charlie, responsibility follows product quality rather than replacing it.
The episode looks closely at operational decisions inside food production. Charlie explains how measuring production processes allowed the company to reduce waste dramatically and redirect surplus food to charities.
Over three years the business eliminated edible food waste and redistributed more than half a million meals.
Charlie also discusses ingredient discipline, the debate around ultra-processed food, and why packaging decisions can involve real commercial trade-offs.
Later in the discussion the conversation turns to the broader role of business.
"Business cannot exist purely for profit. It has to do more than that."
Listen to the full episode to hear how operational discipline shapes responsible business in practice.
#ResponsibleBusiness #FoodIndustry #FoodWaste #BusinessLeadership #Sustainability

The Hidden Reality Behind “Green” Paint
The paint industry increasingly presents itself as sustainable. Labels highlight “water-based”, “low VOC”, and other environmental claims.
But what actually sits inside the tin?
In this episode of The Responsible Edge, Charlie Martin speaks with historic building envelope consultant and paint manufacturer Michiel Brouns about the gap between sustainability language and material reality in the coatings industry.
Michiel explains how his work began in historic building preservation in the Netherlands before moving to the UK in 2006. While advising architects on heritage glazing, he repeatedly encountered the same question: which paint should be used on historic timber?
The answer, linseed oil paint, had centuries of proven use. Yet many architects had never encountered it. “Somebody has to manufacture it,” Michiel recalls. That realisation led to the creation of Brouns & Co.
The conversation then turns to the wider industry debate. Discussing the British Coatings Federation’s guide on environmental claims, Michiel argues the sector often relies on terminology rather than material transparency. He describes the approach as “a perfect example of flooding the zone.”
The discussion explores the structural power of petrochemical supply chains, the environmental implications of modern coatings, and the growing demand for natural materials in construction.
Michiel also outlines the single change he believes would shift the market most quickly: honest ingredient listings on building materials.
Listen to the full episode for a detailed discussion on natural paints, historic buildings, and the communication gap inside the sustainability conversation.
#ResponsibleBusiness #SustainableBuilding #Greenwashing #NaturalMaterials #Architecture

When Certification Replaces Stewardship
Sustainability standards are designed to drive real-world impact. Certification schemes cite income gains, biodiversity protection and improved environmental management. But do they transform systems, or simply standardise compliance?
In this episode of The Responsible Edge, Pooran Desai, founder of OnePlanet.com and creator of the One Planet Living framework, examines the evidence behind sustainability standards and where they fall short.
Drawing on his experience in sustainable forestry, Pooran describes Forest Stewardship Council certification as “an absolute nightmare,” arguing that auditors often had “nowhere near their knowledge and understanding” compared to the woodland workers they assessed. For him, certification can shift authority away from practitioners and toward box-ticking.
He challenges the reliance on evidence-led policymaking, stating, “Evidence is only what you look for.” Metrics capture what is measured, not necessarily what matters. Standards, he argues, should act as a minimum safeguard. “Regs for the dregs,” he says, suggesting compliance should be a floor rather than a signal of leadership.
The discussion moves beyond certification to corporate governance and shareholder primacy. If sustainability requires systems thinking, can it be delivered through predefined metrics alone?
Listen to explore the tension between compliance and authenticity, and whether standards can ever substitute for stewardship.
#SustainabilityStandards #ResponsibleBusiness #SystemsThinking #ESG #CorporateGovernance

Why Only 1% of Materials Are Reused in Construction
The built environment produces more than one third of global waste. Yet only around one percent of building materials are reused.
In this episode, Tina Snedker Kristensen, founder of BuildDirection and former Head of Sustainability & Communications at Troldtekt A/S, examines why circularity in construction remains structurally constrained.
Drawing on more than two decades inside the building materials industry, Tina explains how certification frameworks such as Cradle to Cradle shifted sustainability from communication to operational discipline. “It’s not just a stamp that you get,” she says. “You have to work continuously and improve on all five criteria.”
The conversation moves from theory to site-level reality. Dismantling decades-old materials is labour intensive. Technical performance must be reverified. Ownership is often unclear. Virgin materials remain cheaper because industrial systems are optimised for linear production.
Denmark’s tightening building regulations are beginning to shift demand. Reused materials can now count as zero CO₂ in life-cycle assessments. But legacy buildings lack documentation. “If I had a magic wand,” Tina says, “I would hope that it could sort of scan a building and define which kind of materials are there.”
This episode examines where circular ambition meets commercial constraint, and what must change for reuse to move beyond one percent.
Listen to understand the operational reality behind the circular construction narrative.
#CircularEconomy #SustainableConstruction #BuiltEnvironment #ESGStrategy #CradleToCradle

Why Compostables Preserve the Problem
Compostable packaging is widely presented as a sustainable alternative to plastic. But does it solve the core issue?
In this episode of The Responsible Edge, Clare Brass, Co-founder and Chief Product Officer at Moree, examines why compostables often fail in practice and why recycling cannot keep pace with rising consumption.
“Very often if you switch one material for another material, you’re just putting the problem somewhere else,” she says.
Claire explains how contamination undermines recycling streams, why recycled material degrades in quality, and why disposal systems were never designed to absorb endless growth. “We have to turn off the tap.”
The conversation then turns to reuse. At Moree, Claire works with coffee roasteries to replace single-use one-kilogram bags with reusable five-kilogram vessels, supported by tracking software and clear commercial incentives. Over time, most clients reduce packaging costs while cutting waste and emissions.
The episode explores upfront cost barriers, incumbent business models built on volume, and why start-ups may be better positioned to test alternative systems.
Listen to the full conversation for a detailed examination of what systemic change in packaging really requires.
#CircularEconomy #ReusablePackaging #Sustainability #CoffeeIndustry #SystemsThinking

Boards Say They’re Prepared for a Cyber Attack. Are They?
Most boards believe they are prepared for a cyber attack.
Joseph Hubback reviewed research showing that 94% of boards feel comfortable with their security posture. Yet cyber attacks continue every week.
In this episode of The Responsible Edge, Joseph explains why cyber risk becomes an executive decision the moment systems fail. “When the attack happens, the CSO will do all they can,” he says, “but it’s the CEO and the executives that will be in the limelight.”
He challenges two familiar responses.
First, education. Many organisations focus on phishing simulations and awareness campaigns. Joseph argues that leaders should begin with assets. What revenue streams matter most? What digital systems keep the company trading? Protection should start with value.
Second, collaboration. Industry groups share ideas, but few organisations define what support will look like in a crisis. Joseph asks what agreements are in place before the breach. Who provides capacity if systems go down? How will customers and suppliers respond?
This is a conversation about governance, accountability and complacency. Cyber security is tested under pressure. The real question is whether boards understand what they stand to lose.
Listen to explore why confidence may not equal preparedness.
#CyberSecurity #BoardLeadership #RiskManagement #Resilience #CorporateGovernance

When Ethical Agencies Choose to Work Inside Flawed Systems
Should agencies be held responsible for the harm caused by their clients?
In this episode of The Responsible Edge, we examine one of the most difficult questions facing consultancies and creative agencies today. As scrutiny around greenwashing, ethics, and accountability intensifies, neutrality is no longer an easy defence.
Becky Holland, founder and CEO of BH&P, has spent her career inside marketing, consultancy, and behaviour change. She works with organisations in energy, finance, and technology, sectors where impact is complex and rarely clean. Her view is grounded, pragmatic, and shaped by lived experience.
“There’s a lot of damage that can be done by good people working inside bad systems,” Becky says.
This conversation explores:
- Whether agencies can ever be morally neutral
- How to interrogate the brief behind the brief
- Why refusing work is sometimes easier than doing it responsibly
- The limits of standards, certifications, and absolutes
- What real accountability in consultancy could look like
Becky argues that most organisations operate in grey areas, and that walking away does not always reduce harm. Instead, responsibility lies in rigour, judgement, and an honest assessment of impact.
This episode is essential viewing for anyone working in consulting, marketing, strategy, or sustainability who is grappling with where responsibility truly sits.
#ResponsibleEdge #EthicalConsulting #AgencyAccountability #BehaviourChange #PurposeAndProfit

Why doing less is one of leadership’s hardest skills
Many organisations are busy without being effective.
Projects multiply, initiatives overlap, and leaders spend increasing time maintaining activity rather than deciding what should stop. In this episode of The Responsible Edge, John reflects on why motion is often mistaken for progress, and why responsible leadership requires restraint as much as ambition.
Drawing on a career that spans military service, non-profit leadership, global corporate work, and the founding of Anthropy, John explains why middling projects are harder to end than failing ones, how emotional attachment distorts decision-making, and why organisations rarely apply clear endpoints to internal initiatives.
The conversation explores purpose not as a slogan, but as a practical filter for decisions. John describes how clarity of purpose can simplify choices, reduce distraction, and allow authority to be delegated without constant escalation.
The episode also addresses the wider context leaders operate within. Short-term reporting cycles, constant media noise, and social distraction make focus harder to sustain. John argues that courage and maturity are now more valuable leadership traits than speed or visibility.
The discussion closes with a grounded note of optimism, drawn from John’s work with emerging leaders who are already practising a quieter, more deliberate form of leadership.
#ResponsibleLeadership #PurposeInBusiness #LongTermThinking #OrganisationalFocus #EthicalLeadership

AI in Executive Search: Where Human Judgment Still Wins
Artificial intelligence is moving fast into executive search. Promising speed, scale, and efficiency, it is reshaping how leaders are identified and shortlisted.
In this episode of The Responsible Edge, Simon Heal, founder of Myco Search, explains why judgment cannot be automated when leadership decisions shape long-term outcomes. Drawing on more than twenty-five years in executive search and his current work in food and agri-food technology, Heal explores where AI adds value and where it creates risk.
The conversation covers:
- How AI tools are changing recruitment workflows
- Why historical data can reinforce narrow leadership patterns
- The danger of filtering out potential in emerging industries
- What transparency should look like in executive search
- Why food system leadership carries ethical weight
“AI is very good at spotting patterns,” Heal says. “It cannot spot potential.”
This episode is for founders, boards, recruiters, and anyone thinking seriously about how technology should support, not replace, human responsibility in hiring.
Listen, reflect, and consider where judgment belongs.
#ExecutiveSearch #AIandWork #FoodTech #Leadership #ResponsibleBusiness

When Climate Targets Close Factories
The UK’s emissions are falling. But what if the numbers are hiding a deeper problem?
In this episode of The Responsible Edge, Charlie Martin speaks with Sarah Le Gresley, Group Innovation and Sustainability Director at Michelmersh Brick Holdings, about the difference between territorial and consumption-based emissions and why it matters for British industry.
Sarah explains how emissions reductions across the UK ceramics sector are partly the result of factory closures, not just cleaner production. As manufacturing moves overseas, consumption remains unchanged, jobs disappear, and supply chains become more fragile.
“It’s not just an impact to our emissions,” Sarah says. “It’s an impact to our jobs.”
The conversation explores energy costs, offshoring, skills loss, and the unintended consequences of climate accounting that focuses on borders rather than behaviour.
“We are effectively offshoring manufacturing products to other countries,” Sarah says. “But we’re still consuming those products.”
This episode looks beyond headline targets to ask what responsibility really requires from climate policy, industry, and consumers.
#ResponsibleBusiness #ClimatePolicy #UKManufacturing #Sustainability

Why Hard Experience Is Becoming a Hiring Asset
Recruiting for frontline roles has become increasingly difficult. Employers face high turnover, rising training costs, and constant pressure on customer-facing staff.
In this episode of The Responsible Edge, we speak with Christy Acton, founder and CEO of Standing Tall, about why some employers are finding stronger performance by hiring people who have experienced homelessness.
Standing Tall places people into demanding frontline roles alongside secure housing and twelve months of ongoing support. Employers are not choosing this model for reputational reasons. They are choosing it because it works.
Christy explains how lived hardship can translate into emotional intelligence, why recruits who have fought to re-enter work often stay longer, and how inclusive hiring can solve real workforce problems rather than create new ones.
The conversation challenges the idea that social value sits apart from commercial outcomes. Instead, it shows how recruitment decisions shape who succeeds inside an organisation, and why widening the talent pool can improve service where pressure is highest.
This episode is a grounded discussion about labour shortages, overlooked capability, and what happens when business need leads the way.
#InclusiveRecruitment #FrontlineWork #WorkforceStrategy #SocialValue #EthicalBusiness

The Hidden Costs of Urban Sprawl
Urban sprawl is often framed as a practical response to growth. Land is cheaper. Housing can be delivered quickly. Political resistance appears lower. But the long-term consequences are rarely counted.
In this episode of The Responsible Edge, architect and urban designer Alec Tzannes reflects on why cities continue to expand outward, despite decades of evidence that this approach fragments communities and accelerates environmental damage. Drawing on more than forty years of practice, he argues that sprawl is not only a planning failure but a cultural one.
Tzannes traces his thinking back to the 1970s, when early environmental research challenged the assumption that growth could continue without limit. He explains why much modern development, including poorly designed density, lost public trust, and how this legacy still shapes resistance to urban living today.
Central to the discussion is a deceptively simple idea. “The first principle of sustainability is make it beautiful.” For Tzannes, buildings and neighbourhoods that people love are more likely to endure, reducing the need for demolition, rebuilding, and further land consumption.
The conversation explores real-world examples of dense neighbourhoods that work, the political incentives that favour sprawl, and why containing the urban footprint may be one of the most urgent responsibilities facing cities.
This is a measured discussion about systems, culture, and the long view. It asks not how cities can grow faster, but how they can grow better.
#UrbanSprawl #SustainableCities #UrbanDesign #SystemsThinking #ResponsibleBusiness

Why Trust in AI Depends on Transparency
As AI moves deeper into organisations, trust is becoming a design challenge rather than a cultural aspiration.
In this episode of The Responsible Edge, Charlie Martin speaks with Steve Garnett about a defining moment from Salesforce’s early cloud years. When systems failed, leadership chose to publish every outage publicly.
“We published all of it,” Garnett recalls. “Because we felt that was the right thing to do.”
That decision offers a powerful lesson for today’s AI-driven organisations. As algorithms increasingly decide what employees see, how customers are served, and how performance is measured, transparency becomes essential to trust.
Grounded in a Cerkl article on AI and company culture, the conversation explores:
- Why hiding failure undermines trust
- What transparency looks like when systems make decisions
- How trust must be designed into AI
- Why leaders remain accountable for automated outcomes
This episode is a practical reflection on responsibility, leadership, and what it takes to earn trust when machines act on our behalf.
#ResponsibleAI #CompanyCulture #Leadership #FutureOfWork #EthicalBusiness

What the ESG Backlash Really Means for Business
The ESG backlash is real, but it is often misunderstood. In this episode of The Responsible Edge, Charlie Martin speaks with Jonathan Hall, Managing Partner of Kantar’s Sustainable Transformation Practice, about what is actually happening inside businesses as sustainability becomes politically charged.
Hall explains why some companies are retreating, why most are staying the course quietly, and why ESG language itself has become a liability. Drawing on global client work and academic insight, he argues that sustainability has not disappeared. It has matured.
The conversation covers:
- Why ESG confidence has faded
- Which companies are stepping back and why
- How sustainability language is changing
- The role of proximity and lived experience in behaviour change
- What leadership looks like in a period of backlash
“We’re constantly having to make the argument,” Hall says. Yet he believes this moment may force a more serious, more disciplined approach to sustainability inside business.
Listen for a calm, unsentimental assessment of where ESG stands and what comes next.
#ESG #Sustainability #ResponsibleBusiness #BusinessLeadership #SystemsThinking

Regenerative Strategy Explained
What does it mean for a business to move beyond sustainability and into regeneration? In this episode of The Responsible Edge, consultant and Overstory Earth co founder Zoe Duvall breaks down the shift with clarity and grounded experience.
Zoe explains why many organisations are discovering that traditional sustainability is not enough for the world they now operate in. Regenerative systems thinking looks at entire systems. Soil, energy, housing, food, finance and community wellbeing are treated as connected rather than separate. As she puts it, these are all “linked” systems that shape whether an organisation can thrive.
We also explore Zoe’s own journey. She reflects on losing her father, a “serial entrepreneur,” and how his early death shaped her understanding of ambition and health. She shares the six months she spent travelling in a campervan after a health scare and how it taught her to be “more in tune with my body.”
Key topics include:
• What regenerative thinking adds beyond sustainability
• Insights from Hannah Pathak’s Economist Impact article
• Lessons from PCRAM and cross sector collaboration
• Why agriculture offers clear evidence of regenerative value
• How short term incentives block long term resilience
• Why founders are creating new support networks
• The “future goggles” Zoe wishes leaders could wear
Zoe’s message is simple. Regeneration is not abstract. The tools already exist and the need is immediate. If you value careful, real world conversations on responsible business, subscribe for more.
#RegenerativeBusiness #SystemsThinking #Sustainability #ClimateResilience #ResponsibleBusiness

How to Decarbonise Fashion Supply Chains
Can fashion supply chains cut emissions at scale while keeping factories competitive. In this episode of The Responsible Edge, Charlie speaks with Jamie Rusby, co founder of Generation One and former sustainability leader at IKEA and VELUX.
Jamie shares the reality facing many manufacturers in Bangladesh and Nepal. Some borrow at high rates and operate with narrow margins. These conditions make long term investment difficult. As he explains, “These companies have many priorities… so it needs structure for it to move.”
The conversation explores how Generation One supports rooftop solar and energy efficiency projects through planning tools, local delivery partners and impact finance that removes the need for upfront capital. The aim is to create repeatable projects that deliver savings for factories and help brands reduce emissions across their supply chains.
In this episode you will learn:
• How factory conditions shape climate decisions
• Why access to capital is a major barrier
• How long term programs strengthen trust between brands and suppliers
• What IKEA and VELUX taught Jamie about building momentum
• Why programmatic finance depends on collaboration as much as money
• How a practical model can turn climate ambition into operational change
Watch to see how determination, structure and shared incentives can help the fashion industry decarbonise at speed.
#Sustainability #SupplyChains #EnergyTransition #EthicalBusiness #ResponsibleLeadership #RealZero

Why SMEs Must Take Sustainability Seriously
How long can a business survive if its biggest customer decides it is too risky to keep?
This episode of The Responsible Edge explores the new pressure facing small and medium-sized businesses. Sustainability is no longer a distant idea. Large organisations and public bodies now expect real evidence of environmental action, social value and strong governance. For many SMEs, the change is arriving faster than they expected.
In this conversation, we look at why proof now matters more than promises. We explore how procurement teams check claims, what investors expect, and how the risks build when a single client controls most of a company’s revenue.
This episode also explains how SMEs can take practical steps.
• Build an honest carbon baseline
• Create clear and simple policies
• Understand supply-chain expectations
• Protect key accounts through transparency
• Use sustainability as a commercial advantage
The message is straightforward. Sustainability is becoming part of everyday business. It is not only about ethics. It is also about stability, competitiveness and the future of local communities.
Watch now to understand why responsible action is now part of commercial survival.
#Sustainability #ResponsibleBusiness #SMEs #Leadership #ESG #EthicalBusiness

The Truth About Tree Planting and Climate Impact
Can planting trees help cool the planet, or has it become a simple story that hides a complex truth?
This episode of The Responsible Edge looks at how tree planting grew into a global trend and why many projects do not deliver real results. We explore how one company learned from early mistakes, built stronger tools and now focuses on forests that last.
You will hear how restoration works on the ground, why monitoring is essential and how good intent is not enough without evidence. We cover:
- When tree planting supports real climate action
- Why emission cuts still need to come first
- How monitoring and verification protect forests
- The gap between symbolic planting and long-term success
- A simple idea that could help fund nature worldwide
If you care about sustainability, real zero, ESG, the energy transition or nature-positive business, this conversation offers a calm and practical view of restoration.
Watch now to learn how to move past slogans and support forests that grow strong.
#Sustainability #Reforestation #ClimateAction #ResponsibleBusiness #NaturePositive #ResponsibleLeadership

How to fix the language of sustainability
Most people care about sustainability, they just don’t understand how it’s talked about anymore.In this episode, two experienced communications leaders unpack why the climate conversation lost its way, and how simple, honest language can bring people back in.They explore:- Why emotion alone can’t drive climate progress- The danger of “green-hushing” and why silence isn’t neutral- How to talk about progress people can actually feel — lower bills, cleaner air, safer jobs- Why corporate jargon kills trust faster than failure- What it looks like when companies tell the truth, even about the hard stuff“If you missed a target, say it,” says Cat Biggart. “People can handle bad news. What they can’t handle is spin.”Rob Agnew adds, “The minute you sound like a press release, people stop listening.”This is a conversation about honesty, language, and responsibility, and how all three shape the future of business and climate action.Watch now to learn how to talk about sustainability in a way that people can actually believe in.#Sustainability #ResponsibleBusiness #EthicalCommunication #ClimateAction #Leadership #Trust

The Real Footprint of Professional Advice
What if the biggest part of your company’s impact isn’t in your energy bill — but in your advice?
In this episode of The Responsible Edge, Jeff Twentyman, former Slaughter and May partner, UCL professor, and Green Finance Institute adviser, explains why professional services must face the real consequences of their work.
Jeff shares how his years in corporate law led him to rethink what responsibility means, how mindfulness and incentives can work together to shift behaviour, and why fairness might be the most practical climate solution of all.
You’ll learn:
- Why advice, not operations, defines a firm’s real footprint
- How self-awareness and structure can change behaviour
- Why regulation and ethics must work hand in hand
- How equality links to resilience and trust
Watch now to explore how integrity can move from intention to action.
#Sustainability #Leadership #EthicalBusiness #ESG #ResponsibleAdvice #BehaviourChange

Europe’s Tech Sovereignty Test
Who should control technology — platforms or people?
In this episode of The Responsible Edge, we explore how Europe is standing up for digital sovereignty in the face of U.S. pressure.
When the EU introduced new digital laws to make tech more accountable, Donald Trump called them “discriminatory.” But for Europe, they are about something bigger: protecting democracy, privacy and public trust.
In this conversation, TECH by Handelsblatt’s leadership explains:
- How the EU’s values-based approach could redefine global tech.
- Why good regulation supports innovation.
- What digital sovereignty really means for Europe’s future.
- Why trust and teamwork matter more than speed.
This is more than a trade story. It’s about how values can guide progress.
Watch now to learn how responsible leadership could reshape the global tech order.
#DigitalSovereignty #ResponsibleTech #EuropeanValues #EthicalBusiness #Leadership #Innovation

From Footprints to Handprints: Measuring What Really Matters
What if the real measure of sustainability isn’t your carbon footprint — but your handprint?
In this episode of The Responsible Edge, we explore how the built environment can move from compliance to creativity with Useful Simple Trust’s Head of Sustainability.
🔹 Why ESG reporting can distract from true transformation
🔹 The rise of “handprint” metrics that measure positive impact
🔹 How small businesses can lead big change through culture and collaboration
🔹 Why giving nature a “seat at the table” could reshape corporate decision-making
This episode is for anyone in design, architecture, or business leadership asking how to make sustainability real — and measurable.
Watch now to learn how data, design, and ethics can come together to build a regenerative future.
#Sustainability #BuiltEnvironment #RegenerativeDesign #EthicalBusiness #ResponsibleLeadership #ClimateAction

Gib Hedstrom | China’s Clean Energy Pivot
What if China’s clean energy boom holds the biggest lesson in responsible leadership today?In this episode, sustainability author and board advisor Gib Hedstrom joins host Charlie Martin to explore how China’s renewable revolution is changing global energy — and what Western boards can learn.💡 In this conversation:- Why China’s clean tech rise surprised even the experts- How long-term planning became its advantage- What boards can do to escape short-term cycles- The tension between coal, growth, and responsibility- Gib’s call to action for leaders, families, and Gen Z“China’s clean energy portfolio is right at the steep part of the S-curve,” says Gib. “They plan in decades. We plan in quarters. That’s the gap.”Watch now to understand the real energy transition and what it means for business and the planet.#Sustainability #EnergyTransition #Leadership #ESG #China #ResponsibleBusiness #CleanTech

Emma Scott: Inside Kent’s Real Zero Reality
Can an oil and gas legacy company truly reach real zero? Kent’s VP of Sustainability faces the challenge head-on.
Can a global engineering firm built on fossil fuel projects really lead the energy transition?
In this episode of The Responsible Edge, Kent’s VP of Sustainability Emma Scott talks about what “real zero” looks like when your business still keeps the lights on for the world.
Emma shares how she started from nothing — no emissions baseline, no clear data — and built a sustainability strategy grounded in facts, honesty, and uncomfortable truths. She explains why transparency matters more than perfection, and how progress in high-carbon industries depends on facing what’s real, not what’s easy.
You’ll hear insight on:
- The hard truth behind real zero vs net zero
- Building sustainability inside a fossil fuel heritage business
- Why honesty is the hardest — and most powerful — climate tool
- How inclusion and well-being connect to real responsibility
This is not a story of glossy wins — it’s about persistence, integrity, and progress from within.
Watch now to learn how Emma Scott is helping Kent turn sustainability from an aspiration into action.
#RealZero #Sustainability #EnergyTransition #ResponsibleLeadership #EmmaScott #KentEngineering

Carbon Negative Rum: How Two Drifters Do It
A chemist and a marketer built a British rum distillery that measures everything from sugar cane to cocktails, and then removes what is left. Real sustainability, no greenwash.
In this on site episode, we meet Russ and Gemma in their working distillery in Exeter to explore how premium rum can be made from scratch in Britain without adding to the planet’s tab. They explain their full life cycle assessment, from sugar to shipping to the ice cube in your glass. They share the hard choices that follow, including ads they will not buy, and why they put credibility above hype. We also discuss climate storytelling: how to balance joy and data, why choosing one clear focus (their north star is carbon) keeps you honest, and how tours turn curious visitors into loyal customers. Gemma shares her vision for a destination distillery where sustainability is clear and fun, while Russ explains the business logic of an internal carbon price and durable removals.
If you are a founder, marketer or sustainability lead, this episode offers a clear blueprint: cut what you can, remove what you can’t, and make the tough choices visible.
Chapters
00:00 The smell of the stills
04:50 Why carbon negative from day one
08:30 LCA: sugar, shipping, and use phase
22:10 Saying no to high footprint ads
36:30 Storytelling that stands up
49:50 Magic wand: price carbon
#CarbonNegative #Rum #SustainableBusiness #LifecycleAssessment #DirectAirCapture

Less Profit, More Livable Planet: Rethinking Construction’s Future
“Perpetual growth on a finite planet can’t be sustainable.”
“The most sustainable building is the one that already exists.”
In this episode, construction leader Saul Humphrey lays out a clear, practical roadmap for a sector that’s still hooked on concrete and quarterly targets. From CLT, glulam and hemp to retrofit-first logic and whole-life value, Saul explains how to cut embodied carbon while improving performance and asset value.
Saul is Senior Vice President of the Chartered Institute of Building and Managing Partner of a certified B Corp consultancy focused on sustainable delivery. He also teaches as a professor of sustainable construction—bringing real-world practice into the classroom.
What we cover:
- Operational vs embodied carbon—why materials now matter most.
- Post-Grenfell realities, regulation and where bio-based materials fit.
- Retrofit over rebuild: reusing what we have before pouring new concrete.
- Supply chains, warranties and the business case (whole-life costs, stranded-asset risk).
- Leadership and legacy: how longer-term decisions protect both planet and profit.
If you’re an architect, developer, investor—or anyone who cares about the built environment—this conversation will arm you with language and levers to push for better.
Guest: Saul Humphrey — Senior Vice President, CIOB; Managing Partner, Saul D Humphrey LLP (B Corp); Professor of Sustainable Construction (Anglia Ruskin).
Listen, share, and join the shift.
#SustainableConstruction #EmbodiedCarbon #RetrofitFirst #TimberArchitecture #CIOB #BCorp

Be a Rebel, Be a Pirate | Mark Goyder on Purpose, Failure & the Future of Business
What does it mean to build a company with purpose? In this episode of The Responsible Edge, we sit down with Mark Goyder, founder of Tomorrow’s Company, to explore the lessons of failure, the fight to keep values alive in business, and why he believes leaders must sometimes “be a rebel, be a pirate.”
Mark shares his journey—from community service volunteering and politics to decades spent shaping corporate governance and embedding the idea of enlightened shareholder value into UK company law. He reflects on the challenges of scaling values-driven businesses, the cautionary tale of Ben & Jerry’s, and how Tomorrow’s Company is now inspiring the next generation of leaders in schools.
🔑 In this episode:
- Why failure is never wasted
- The birth of Tomorrow’s Company and its lasting impact
- Lessons from Ben & Jerry’s and Unilever on protecting purpose
- How education can unlock the next wave of responsible leadership
- Why being a “pirate” might be the most important career advice
👉 Don’t miss Mark’s call to action for a new generation of leaders to rethink ownership, governance, and the future of responsible business.
🔗 Connect with Mark:
- LinkedIn: https://www.linkedin.com/in/mark-goyder-72713827/
- Tomorrow’s Company: https://www.tomorrowscompany.com/
🎙 Listen to more episodes of The Responsible Edge: https://theresponsibleedge.com/
#ResponsibleBusiness #Governance #Leadership #Sustainability #Purpose

Why Fashion Talks Big on Sustainability But Struggles to Deliver | Simon Whitmarsh-Knight
Fashion has no shortage of sustainability promises — but where’s the action? Simon Whitmarsh-Knight joins The Responsible Edge to discuss what frustrates him most about the industry, and why regulation, digital product passports and fibre innovation are the three pillars that could finally make change real. Plus, his magic wand solution: clarity.

Rebecca Ward on Why Sustainability Must Speak the Language of Money
How do you get business leaders to take sustainability seriously? Senior strategist Rebecca Ward believes the answer lies in linking environmental and social impact to financial performance. In this episode of The Responsible Edge, Rebecca shares her journey from geophysics to corporate strategy, her fight for gender equality in STEM, and why optimism is essential in a world of daunting climate challenges.

Andy Last on Purpose, Profit and the Price of Credibility
Andy Last — author of Business on a Mission and co-founder of Salt — joins The Responsible Edge to explore the hard realities of leading responsibly. From Lifebuoy’s breakthrough in combining health and profit, to the trust gap created by greenwashing, Andy reveals why governance, honesty and integration matter more than ever.

Luxury Without the Waste: Justine Rouch on Rethinking Fashion’s Footprint
Can luxury fashion really be sustainable? La Pochette founder Justine Rouch joins The Responsible Edge to discuss how she’s challenging the industry’s waste culture, designing for longevity, and making tough leadership choices in an era of overproduction.

Assheton Carter on When to Speak Out — and When to Stay Silent
Is dialogue always the best way for companies to handle criticism? TDI Sustainability founder Assheton Carter joins The Responsible Edge to discuss the limits of corporate virtue, the importance of governance, and why alignment — not altruism — is the key to leading responsibly.

Can We Expand Heathrow and Lead on Climate? | Charlie Garner on the Future of Aviation
Policy strategist Charlie Garner joins The Responsible Edge to unpack the UK’s aviation dilemma. With the third runway at Heathrow approved, can Britain still claim climate leadership? Charlie discusses sustainable aviation fuels, the “valley of death” for clean tech startups, and why we need a national strategy — not political cycles. A must-watch for anyone interested in responsible growth and real climate policy.

Why Engineers Had to Lead on Net Zero
CIBSE's Technical Director Anastasia Mylona joins The Responsible Edge to reveal why UK engineers took climate standards into their own hands. Discover how the new net zero building standard is reshaping the built environment—and why it matters more than ever.

Can You Lead Responsibly in a World of Misinformation?
How do you make responsible decisions when the truth is up for debate? Beehive News co-founder Rafael Cossi joins The Responsible Edge to discuss the emotional power of misinformation, why article-level transparency matters, and how businesses can incentivise better news—before it's too late.

Anna Clare Harper | Why Women, Capital & Retrofit Must Collide
Only 2% of real estate funds are managed by women. Why? Investor and entrepreneur Anna Clare Harper joins The Responsible Edge to explore the structural barriers that still dominate the built environment—plus how AI, sponsorship, and smarter capital could transform the way we invest in homes and in leaders.

Can You Make Climate Films Without Preaching? | Claire Wallerstein
Filmmaker and marine campaigner Claire Wallerstein joins The Responsible Edge to explore how we tell climate stories — and who gets to tell them. From her early journalism career in the Philippines and Venezuela to founding Cornwall Climate Care, Claire’s journey reveals the tensions, truths and untapped power of honest storytelling.

How to Actually Deliver Climate Action – Not Just Talk About It | Chris Wright
Chris Wright, Head of Sustainability & Decarbonisation at Avison Young, joins The Responsible Edge to unpack the dirty secret of corporate climate targets: most lack a credible plan. From Tesco’s 13-year decarbonisation blueprint to the grid-blocked reality of the built environment, Chris shares practical insights for businesses serious about transition. No greenwash, no fluff – just strategy that works.

Can You Lead Responsibly in Business? | Laura Willemsen, Stahl
What does responsible leadership really look like inside a global manufacturing business? Laura Willemsen, Group Director of Marketing and Sustainability at Stahl, shares her pragmatic approach to ESG, supply chains, and brand integrity — offering a grounded vision of change that might actually work.

Episode 112: The Paint Industry’s Dirty Secret — And What It Says About Business | Edward Bulmer
We’ve been painting with plastics for decades — but at what cost? Edward Bulmer, historian, designer, and founder of Edward Bulmer Natural Paint, reveals how the humble tin of paint exposes deep flaws in business thinking, greenwashing, and capitalism itself. A must-listen for anyone who cares about sustainability — and beautiful walls.

Episode 111: The Health Crisis We’re Breathing In | Louise Thomas
We breathe it every day — but most of us barely think about it. Air pollution is now the second biggest environmental threat to our health, yet it’s still off the radar for many businesses. Louise Thomas, CEO of Air Aware Labs, joins The Responsible Edge to explain why this silent crisis should be top of every company’s agenda — and how innovative data can help.

Episode 110: Why Accountability Starts Before the Boardroom | Andy Norris
Accountability isn’t a boardroom buzzword — it’s a mindset forged long before leadership titles are handed out. In this episode, Andy Norris shares how his global experience in governance has shaped his belief that real responsibility starts with people, culture, and courage — not just policies.
🎧 Subscribe for more conversations shaping the future of responsible leadership.