Retail Media Thursdays

For those in the media industry, you may recall the pre-pandemic tradition of “Media Thursdays,” where you could unwind with your team over drinks at a local pub, and celebrate the week’s accomplishments.In this video series, we aim to bridge the gap in retail media knowledge by bringing together our partners, clients, and industry experts to share their insights, latest thinking, and best practices on the most relevant topics in retail media.

Colin Lewis discusses video in retail media, incrementality, omnichannel strategy, and how Agentic AI may reshape commerce.

Chapters:

(00:00) Peak of the Week

(02:28) Anything Surprise You in the SORM 2026?

(05:12) How Video Is Changing Retail Media

(09:15) Retail Media vs. Omnichannel Marketing

(12:40) Where Are We in the Hype Cycle?

(14:29) Agentic & GenAI in Retail Media

(18:33) Quickfire Round

Industry leaders wrap up our Retail Media Thursday Round Table special edition with insights on AI, optimization, and the future of retail media.

Chapters:

(00:00) Introductions

(01:25) Will Agentic Commerce Disrupt Retail Media?

(06:18) How AI Changes Discovery

(08:04) Retail Media’s Role in an AI World

(16:43) Who Owns Agentic AI?

(24:13) Quickfire Questions

For those in the media industry, you may recall the pre-pandemic tradition of “Media Thursdays,” where you could unwind with your team over drinks at a local pub, and celebrate the week’s accomplishments.

In this video series, we aim to bridge the gap in retail media knowledge by bringing together our partners, clients, and industry experts to share their insights, latest thinking, and best practices on the most relevant topics in retail media.

Chapters:

(0:00) Introductions

(01:14) TikTok vs. Amazon

(05:05) Fulfillment via Uber Eats

(05:54) AI's Generational Role

(09:13) Entertainment vs. Shopping

(11:48) CPG Adoption Curve

(15:04) Physical Shopping

(18:39) Closing & Part 3 Preview

For those in the media industry, you may recall the pre-pandemic tradition of “Media Thursdays,” where you could unwind with your team over drinks at a local pub, and celebrate the week’s accomplishments.In this video series, we aim to bridge the gap in retail media knowledge by bringing together our partners, clients, and industry experts to share their insights, latest thinking, and best practices on the most relevant topics in retail media.

Stephen Edwards of Tesco Media discusses unifying retail media, leveraging Clubcard data, and how GenAI is reshaping creative and customer experiences.

Chapters:

(00:00) Introduction

(03:27) Unification of Retail Media

(05:50) Utilizing Clubcard Data

(08:32) GenAI-Powered Creative Studio

(10:37) Best Practices for Clients

(14:20) Opportunities for Collaboration

(16:42) Where Retail Media Is Heading

(21:04) Relationship With the Customer

(22:50) Quickfire Quiz

Lauren Livak of the Digital Shelf Institute discusses organizational shifts, AI efficiency, and predictions shaping the future of retail media.

Chapters:

(00:00) Introductions

(02:04) Reinventing Organizations

(03:55) Sharing Goals

(05:22) Best Practices

(06:14) Freeing Up Time with AI

(10:01) Preparing Future Leaders

(13:34) Predictions for 2026

(14:57) Brit Lingo Quiz

Stephen Reagan, Hillary Kupferberg, Molly Hopp, Christina Hall & Chase Arnold unpack unBoxed 2025 insights, AI innovation, and 2026 retail media strategy.

Chapters:

(00:00) Introduction

(01:44) Biggest unBoxed Takeaways

(04:21) Most Exciting Innovations

(06:10) Impact on 2026 Media Strategy

(09:39) Rapid-Fire Questions

Mike Black of Profitero+ discusses retail media spend, the 44% problem, optimizing content, and the future of AI in digital commerce.

Chapters:

(00:00) Introduction

(01:24) Retail Media Spend Study

(03:00) The 44% Problem

(03:45) Optimizing Content for ROAS

(06:57) Impact of Reviews & Ratings

(08:38) Turning Insights Into Action

(09:30) Shelf Intelligent Media Strategy

(10:53) Prioritizing Budget: Content vs. Media

(12:26) How AI Is Changing Optimization

(13:58) Most Underused Metric: Market Share

(15:03) Quickfire Questions & Closing

Michael Krans from Macy’s talks Amazon RAS, AI, and turning customer data into smarter, connected shopping experiences.

Chapters:

(00:00) Introduction

(02:38) How Macy's Teamed With Amazon RAS

(05:53) Benefits of Partnership

(08:28) Leveraging Customer Signals

(10:34) Connecting Onsite, Offsite, In-Store

(14:14) AI & Agentic Shopping

(18:06) Quickfire Quiz

For those in the media industry, you may recall the pre-pandemic tradition of “Media Thursdays,” where you could unwind with your team over drinks at a local pub, and celebrate the week’s accomplishments.

Chapters:

(00:00) Introduction

(01:25) Media Convergence(02:40) Measuring Incrementality(04:00) Is Standardization Coming?(04:54) Future of Retail Media(06:01) GenAI in Marketing(07:49) Quickfire Quiz

ISBA’s Dan Larden breaks down the UK Retail Media report: key takeaways, big surprises, and what it means for advertisers.

Chapters:(00:00) Introduction(01:42) Why This Pub?(02:56) Peak of the Week(03:57) UK Retail Media Report(08:03) Key Takeaways | Skills & Talent(09:04) Key Takeaways | Strategy & Opportunities (11:54) Key Takeaways | Partnerships(15:12) Metrics & Measurement(19:38) Biggest Surprises(22:20) What Happens Next(24:25) Quickfire Quiz

Amazon Ads’ Jeffrey Cohen talks GenAI vs. creativity, sports in media, and the evolving path to purchase.

Chapters:

(00:00) Introduction

(00:39) GenAI vs. Creativity

(02:59) Pay Attention to Sports

(05:01) Changing Consumer Journey

(07:20) Attracting Non-Endemics

(11:14) Quickfire Quiz

Unilever’s Sarah Cloy talks D2C, TikTok Shop, Amazon performance, and keeping pace in a fast-moving retail media world.

Chapters:

(00:00) Introductions  

(03:02) How D2C Complements Retail  

(05:10) Pros & Cons of TikTok Shop  

(09:24) How Amazon Drives Performance  

(14:02) How Agencies Help  

(16:07) Keeping Up With Industry Changes  

(18:05) Quickfire Questions

Koddi’s Paul Dahill breaks down commerce media beyond retail, challenges the hype, and takes on a spicy quickfire round in this week's episode.

Learnings from ShopAble 2025 —Acosta Group, SYNERGISTIC, Hatchery, Front Row, and more talk on what’s coming next in Retail Media.

Anthony Ferragano from Deep Indian Kitchen breaks down shopper vs. growth, brand vs. performance, and the KPIs that actually matter.

Ana Afán from CCEP talks strategy, unanswered questions, and the exciting evolution of retail media in this week's episode of Retail Media Thursday.

Retail media’s hot takes from ShopTalk Spring—Channel Bakers, Dentsu,& Monks talk more on what’s coming next in Retail Media.

In this series, we aim to bridge the gap in retail media knowledge by bringing together our partners, clients, and industry experts to share their insights, latest thinking, and best practices on the most relevant topics in retail media.

From floor buzz to future bets—hear what leaders from 6 top companies had to say at ShopTalk Spring.

Josh Clarkson from Mars Wrigley shares insights on today's retail media trends.

For those in the media industry, you may recall the pre-pandemic tradition of “Media Thursdays,” where you could unwind with your team over drinks at a local pub, and celebrate the week’s accomplishments.In this video series, we aim to bridge the gap in retail media knowledge by bringing together our partners, clients, and industry experts to share their insights, latest thinking, and best practices on the most relevant topics in retail media.

Ana Laura Zain from Pentaleap talks about launching the Women in Retail Media Collective, key challenges, and the power of community for women in the industry.

Criteo’s Jill Orr shares 2025 predictions, insights on demand-side innovation, retail media growth, and the future of in-store digital experiences.

Chapters

00:00 Intro

02:35 Peak of the Week

04:15 Biggest Current Challenges in Retail Media

08:45 Consolidation in 2025?

12:30 The Importance of Data Integration

17:45 Brands and Retailer Evolving Strategies

22:40 2025 Predictions

27:22 Quickfire

SMG’s Justin Sparks dives into retail media trends, consolidation, and the buyer’s journey. Plus, fun insights into SMG’s unique culture.

Incremental’s Alex Juday discusses solutions to optimize ad spend and measure ROI, blending data-driven insights with scenario planning. Plus, Guinness trivia!

Jeffery Bustos from IAB shares insights on retail media trends, testing strategies, halo impact, and multi-touch attribution models.

Walmart Connect's Shefali Singla discusses ad optimization, cross-channel strategies, and the next wave of advertising tech innovation.

Dwyer Partners' Daniel Torres Dwyer talks retail media, AI’s role in marketing, and 2025 trends—with a Vegas-style quickfire game finale!

Live from Vegas! Retail media pros at Groceryshop 2024 talk about future trends, from in-store media to three-way partnerships, wrapping up with a rapid-fire round on food and celebrity grocery deliveries.

Live from Vegas! Retail media pros at Groceryshop 2024 talk about future trends, from in-store media to three-way partnerships, wrapping up with a rapid-fire round on food and celebrity grocery deliveries.

Matt Larson from Collective Measures shares insights on leveraging clean rooms for data-driven marketing, addressing the challenges of measurement and omni-channel strategies.

Chapters:

(00:19) Intro

(01:25) Retail media and non-endemic brands

(06:18) Challenges of measuring incrementality

(10:32) Why data clean rooms are getting more tractions

(15:03) How cross-channel strategies impact agency structures

(20:13) Rapid-fire Chicago music quiz

EPAM's David Billings on challenges retailers face in scaling retail media networks, emphasizing integration, custom tech solutions, and growth.

Chapters

(00:28) Intro

(04:15) Biggest pain points faced by retailers

(07:34) How retailers are solving their challenges

(09:47) How to reconcile retail media with other retailer objectives

(12:19) How retailers are working with Machine Learning & GenAI

(17:18) Other AI considerations retailers are grappling with

(21:39) Quickfire quiz

Add3's Ashley Royalty discusses full-funnel retail media, first-party data & audience targeting, and the importance of actionable insights in marketing.

Chapters

(00:24) Introduction

(02:14) Full-funnel retail media

(03:23) Supercharging audiences

(03:57) Approaching data analytics

(05:07) Actionable insights for clients

(05:59) Learning from DTC brands

(07:26) Educating clients on full funnel

(08:09) How to test and learn

(09:18) Non-endemic brands & retail media

(12:11) Growth of social commerce

(13:16) Staying ahead of retail trends

(15:03) Quickfire quiz

Minsterfb's Ladi Fagbola discusses Amazon advertising strategies, redefining product categories, and maintaining ad spend during economic downturns.

Chapters:

(00:28) Introduction

(01:36) Peak of the week

(02:17) Where are we?

(02:53) How to grow with Amazon Ads

(06:42) Bringing brand marketers to Amazon

(08:53) Amazon's value to non-endemics

(10:52) Using AI and adtech at scale

(14:12) Retail media during a recession

(19:15) Quickfire quiz

Amazon Ads' Tech Evangelist, Jeff Cohen, explores brand marketing and Amazon Marketing Cloud's potential beyond commerce.

Chapters

(01:12) Coolest thing at Cannes

(01:54) Upper funnel on Amazon

(03:30) Creating new audiences

(04:47) Avoiding marketplace distractions

(06:20) Driving innovation for advertisers

(09:08) Amazon UnBoxed teasers

(11:02) Quickfire quiz

Kelly Gerrard of Marshall shares insights on navigating retail media, leveraging real-time data, and the evolving landscape of e-commerce marketing.

Decentriq's Dan Shering discusses data clean rooms, privacy-centric marketing, and the industry shift from third-party to first-party data.

Chapters: (0:00) Intro (01:28) What is a data clean room? (02:20) Biggest challenges faced by brands (04:02) The next frontier for retailers (05:17) What is the Premium Web? (06:09) Powering fantastic results with CTV (06:50) Secure collaboration with brands (08:09) Quickfire quiz

Paul Wright unpacks Uber's media expansion, new ad formats, the importance of customer experience, and setting up Uber's media business.

Nikhil Lai from Forrester shares data-driven insights into performance marketing, efficiency in retail media, and the future of TV advertising.

Lauren Wetzel of InfoSum discusses data clean rooms, innovative ad products, and the importance of secure data collaboration.

Diane de la Baronniere from Haleon explains retail media strategies, navigating market fragmentation, and the importance of incremental ROAS.

Rebecca Clark from Kinase shares her journey from social to cross-channel media, retail media strategies, & new opportunities for client growth.

Rob Quattromini from Amazon Ads reveals insights on ad evolution, customer obsession, and new opportunities for non-endemic brands.

Boots’ Oliver Shayer discusses integrating retail & core media, emphasizing holistic customer experiences and overcoming measurement challenges.

Sam Knights from SMG addresses the evolution of retail media, its challenges, opportunities, and the future of integrated marketing.

Luis Martinez from Jellyfish explores retail media evolution, the role of data in advertising, and his agency's nimble, global approach.