Today, April and Laura welcome our annual honored guest, Doug Spong, to discuss the defining trends of PR past, present and future. Thank you for joining us!

Pour some nog and tune in for an episode that’s jam-packed with information that’s sure to keep your spirits bright. In this episode, we’ll discuss advice to help PR pros navigate:

the long-term implications of generative AI for the PR industry
widespread return-to-office mandates
the economic challenges facing agencies today
identifying productive client partnerships
ethical practices in media relations

Today’s Anonymous PR Horror Story comes from a listener who was accused of an ethics misstep — and was put on blast by a reporter in a few industry forums as a result. Doug, April and Laura share advice to help that PR practitioner move through this semi-viral incident, preserve his reporter relationships, and confront the often-toxic culture of tearing other publicists down online.

About Our Special Guest: Doug Spong has an Accreditation in Public Relations and is a PRSA Fellow. He is also the founder and CEO of The Doug Spong Co. Prior to founding The Doug Spong Co., Doug was the founder, president and managing partner of Minneapolis-based Carmichael Lynch and Spong, which is owned by Interpublic Group (NYSE: IPG). He is also April’s longtime mentor, former colleague and dear friend. You can follow Doug’s work and get in touch here: https://www.dougspong.com/

Read the PR News of the Week: https://www.businessinsider.com/super-commuters-hybrid-work-wfh-business-travel-office-2023-10

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

Jenn McManus-Goode - Managing Clients, Accounts and Tough Conversations