We were delighted to have Duncan Rutherford, Head of Ecommerce at EE come onto our Industry Leaders podcast!

EE is one of the largest mobile network providers and they are on a mission to be the most personal and customer-focused brand in the UK and in this episode, Duncan shares how they are doing it.

Duncan shares the behind-the-scenes of rebranding BT Shop to EE, how they are innovating retail customer experiences, and how they're winning the household.

Plus, we discuss the future of ecommerce and Duncan's college project which helped new hip hop artists break into the industry, such as Kendrick Lamar!

We hope you enjoy this episode.

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Beth Butterwick, CEO of Jigsaw