Modern Direct Seller Podcast
By Becky Launder
Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.
E293: Stop Selling on Social
In this episode of the Modern Direct Seller Podcast, we're talking all about what it really means to sell beyond social. The way people shop has changed, and the old approach of opening a group, hosting a party, and waiting for the sales to roll in isn't delivering the way it once did. We're unpacking why that shift happened, what social media is actually built for now, and where those real conversations and conversions are happening instead. You'll learn how to rethink the role of social in your business, what to start measuring for real momentum, and how to build a simple path that turns visibility into actual customers.
Want a place to capture and convert leads that you actually own instead of leaning on a free platform? Oh My Hi gives direct sellers a real website for collecting leads, growing an email list, and showcasing your personal brand. You can also grab a free capture-and-convert homepage when you get started.
Time-Based Notes:
1:53 - How Social Selling Has Shifted
4:43 - Social as Visibility, Not a Storefront
7:40 - The Missing Middle Space
10:33 - Redefining How You Measure Social Success
12:40 - Why In-Person Events Are Making a Comeback
14:31 - Vendor Events + Pop-Up Events
18:35 - Your Website Working 24-7
21:38 - Bringing the System Together
22:09 - Your One Move This Week
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode293
E292: Why Your Email List Is the Only Platform You Actually Own with Sami Bedell-Mulhern
In this episode of the Modern Direct Seller Podcast, we chat with digital marketing strategist and agency founder Sami Bedell-Mulhern about why your email list is the one platform you actually own. Sami has spent years helping businesses turn email into their most reliable engine for connection and sales, and she isn't shy about ranking it above social. Together, we get into why email still converts better than social, the mindset shift that trips up most direct sellers, and where to begin if email marketing has never been on your radar. We also dig into lead magnets, sending frequency, and the simple content habits that keep people engaged without wearing you out.
You can connect with Sami on Facebook or through her digital marketing business The First Click. She’s also part of the team behind Oh My Hi, the platform built for direct sellers, where you can claim a free Capture and Convert homepage to get started.
Time-Based Notes:
1:38 - Rapid Fire Questions
3:43 - Getting to Know Sami
4:46 - The Biggest Email Marketing Mistakes
6:17 - Why Email Beats Social for Sales
12:43 - Where to Start: Your Customer List
14:13 - Why Letting People Opt Out Matters
15:45 - Building Your List & Lead Magnets That Convert
20:26 - Email Frequency & What to Send
22:11 - Repurposing Content You Already Have
25:53 - Email Mistakes to Avoid
28:46 - One Action to Take This Week
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode292
E291: Why Your AI Output Sounds Generic (And How We Fixed It) with Jeremy Launder
In this episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder dig into why AI so often spits out generic, off-brand copy, and what they changed to fix it. Jeremy, co-founder of Modern Direct Seller & Oh My Hi and the engineer behind the scenes, explains what's really going on under the hood. From there, they get into how AI went from a generic helper to something that works more like a real teammate, and the spots where they still keep a human in the loop. Whether you’re new to AI or already using it daily, there's something here for you.
Want a website that's actually yours, not a replicated page that looks like everyone else's? Oh My Hi was built for direct sellers, and podcast listeners can grab a free capture and convert homepage today. Have a question about your own AI setup? Send a DM on Instagram at @moderndirectseller.
Time-Based Notes:
2:14 - Rapid Fire Questions
5:56 - Why AI Output Sounds Generic
9:43 - Setting Up AI for the Whole Team
12:04 - Context and Access
18:03 - The Content AI Is Creating, and the Hours It Saves
24:34 - Connecting AI to Your Business Tools
27:02 - How the Daily Workflow Changed
29:32 - Where AI Still Needs a Human
35:13 - Three Rules of Thumb to Get Started
41:12 - What's Next for Oh My Hi
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode291
E290: Selling Smarter This Summer
In this episode of the Modern Direct Seller Podcast, we're diving into how to sell smarter during the summer months. We're breaking down why sales slow down this time of year, the two common mistakes that lead to burnout, and how to adapt your approach to meet customers where they are right now. From leaning into seasonal opportunities to building systems that keep your business running in the background, this episode is your practical guide to staying in the game all summer long without running yourself into the ground.
Looking to get more leads this summer? Access the free Oh My Hi video training on five ways to get more leads in your business. Explore examples, templates, and free training at ModernDirectSeller.com.
Time-Based Notes:
2:39 - Navigating the Summer Slowdown Kicks
3:44 - Why the "Grind" Fails in July
4:46 - Meeting Customers Where They Are
7:51 - Automating Your Back-End Systems
11:52 - Content Strategy and Batch Creation
16:18 - Your Minimum Viable Business This Summer
18:33 - Free Resource and Conference Season
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode290
E289: Sustainable Social: How to Show Up Consistently Without Burning Out with Madelyn Victoria
In this episode of the Modern Direct Seller Podcast, we're joined by Madelyn Victoria, social media manager, web designer, and marketing strategist for service-based entrepreneurs. She’s here to talk all about showing up consistently on social media without burning yourself out. Madelyn shares what a sustainable content strategy really looks like, the biggest mistake she sees small business owners making right now, and practical ways to make social media work for your business without it taking over your life.
You can connect with Madelyn on Instagram at @MadelynVictoriaCo. DM her the word AUDIT to get a free Instagram audit. Looking to build a website that's actually yours? Check out Oh My Hi.
Time-Based Notes:
1:21 - Rapid Fire Questions
5:34 - Madelyn's Journey: From English Major to Entrepreneur
8:38 - The #1 Marketing Mistake Small Business Owners Are Making
12:25 - What a Sustainable Social Media Strategy Actually Looks Like
19:05 - Showing Up Online as an Introvert
21:55 - What's Working in 2026
25:08 - This Week's Action Step
27:14 - Where to Find Madelyn + Free Instagram Audit Offer
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode289
E288: Referrals: Your Easiest Leads
In this episode of the Modern Direct Seller Podcast, we're diving into one of the most underutilized growth strategies in direct sales: referrals. We're breaking down why most direct sellers are sitting on a goldmine of untapped referrals, and what it actually takes to turn willing customers into a steady stream of new leads. From the psychology behind why referrals work to two practical strategies you can start using right away, this episode lays out a simple, systematic approach to making referrals a reliable part of your business.
Looking to set up your own referral system, build a lead capture form, or automate your follow-up sequences? Explore examples, templates, and trainings inside the Modern Direct Seller Academy. You can also check out Oh My Hi for website tools built specifically for direct sellers, and Project Broadcast for text marketing automation that pairs perfectly with a referral program.
Time-Based Notes:
2:09 - The Psychology & Statistics of Referrals
5:04 - Identifying Your Best Referral Partners
8:20 - Invite a Friend: Strategy for Events
11:42 - Referral Palooza: Your Always-On System
14:43 - The Value of Referred Customers
17:09 - Marketing & Promoting Your Referral Program
20:01 - Action Steps
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode288
E287: Get Found on Google (and AI) with SEO Expert Matt Diamante
In this episode of the Modern Direct Seller Podcast, we're joined by Matt Diamante, SEO specialist, author, and founder of agency Hey Tony, to talk about one of the most underutilized growth strategies for direct sellers: getting found on Google. Matt breaks down what SEO actually is, why it matters for solopreneurs and small business owners, and how pairing it with AI tools can turn everyday customer questions into content that works around the clock. You'll also hear a specific AI prompt that makes blog writing faster, smarter, and actually useful, plus a straight-talking take on email lists, social media, and what's really driving revenue in today's landscape.
You can connect with Matt by searching Matt Diamante on any social platform, where he posts daily. Be sure to check out Hey Tony and his book Get Found, the perfect starting point if you're new to SEO or just want to know enough to manage it yourself. Direct sellers can also explore Oh My Hi for a real website that's built for your business.
Time-Based Notes:
1:35 - Rapid Fire: Tech Tools, Email Habits & Work Schedule
3:47 - Matt's Background & The Story Behind Hey Tony
5:46 - SEO Fundamentals for Non-Technical Users
8:32 - The AI Prompt That Makes Blog Writing Easy
12:26 - Building Assets vs. Relying on Algorithms
15:20 - Social Media and SEO - Better Together
17:43 - How to Make Content Creation Easier
18:38 - Content Creation Workflows & Processes
20:33 - Limitless AI & Capturing Content from Everyday Conversations
21:41 - SEO in the Age of AI & What's Really Happening with Search
24:19 - Google AI Overviews & How to Think About Your Content Strategy
27:24 - Getting Started with Google Search Console
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode287
E286: Stop Writing About Yourself: The Copywriting Shift That Changes Everything with Laura Kendrick
In this episode of the Modern Direct Seller Podcast, we're joined by Laura Kendrick of Cheeky Copy to talk about what actually makes copy connect, and why leading with personality beats buttoned-up professionalism every time. Laura shares her philosophy on writing copy that speaks directly to the reader, breaks down the three elements every piece of conversion copy needs, and gets real about how to use AI as a tool without losing your voice in the process. Whether you've been avoiding the blank page or quietly wondering if blogging still matters, this one is packed with perspective you can actually use.
Make sure to grab Laura’s free resource, Cheeky Buttons, a guide to writing better call-to-action button copy. For a free-writing and idea generation tool Laura swears by, check out 750words.com. And if you're a direct seller ready to get off replicated pages and build a brand that's actually yours, get started with Oh My Hi today.
Time-Based Notes:
1:04 - Rapid Fire Questions
6:24 - The Personality-First Copywriting Philosophy
9:00 - Bringing It to Life: Strategy, Brand Voice & Personality in One Email
12:28 - Where to Start
15:07 - Three Elements Every Piece of Conversion Copy Needs
20:34 - Writing Resistance, Academic Backgrounds & Breaking the Rules
22:55 - AI and Copywriting
30:04 - Free-Writing First
31:45 - Blogging, SEO & the Long Game
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode286
E285: Behind-the-Biz with Modern Direct Seller & Oh My Hi Co-Founders Jeremy + Becky Launder
In this episode of the Modern Direct Seller Podcast, Modern Direct Seller and Oh My Hi co-founders Becky and Jeremy Launder link up for a candid behind-the-scenes look at Q1 2026. They cover what's been working, what's shifted, and where the business is headed; from a standout Academy launch and growing corporate partnerships to a deep dive into AI implementation and the Oh My Hi sales funnel. Equal parts business strategy and real talk, this one doesn't hold back.
Learn more and explore Oh My Hi and the Modern Direct Seller Academy today!
Time-Based Notes:
1:55 - Two-Way Rapid Fire
7:12 - Q1 Win: Party Like It's 2026 + Academy VIP Growth
10:39 - Who's Joining the Academy Now and What They're Looking For
12:46 - Corporate Spotlight: Pampered Chef Partnership
14:18 - JBloom + Expanding the Corporate Side
15:03 - Oh My Hi: Giveaway Strategy + Sales Funnel Focus
16:56 - Why Direct Sellers Are Saying Yes to Oh My Hi
20:20 - AI Deep Dive: Switching to Claude + Systemizing the Business
29:35 - Summer Plans: Graduations, Maui & Maybe a Puppy
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode285
E284: The "Anti-Social" Business Strategy with Holly Haynes
In this episode of the Modern Direct Seller Podcast, we're joined by Holly Haynes, business and marketing strategist and founder of Antisocial School, to talk about building a thriving business without making social media the centerpiece. Holly shares her life-first framework, the power of micro partnerships, and the two core systems every entrepreneur needs to create momentum without burning out. If social media has been running your business instead of the other way around, this one's for you.
You can connect with Holly and access her custom anti-social strategy workshop (including a GPT that calculates your return on investment) at her website.
Time-Based Notes:
1:11 - Rapid Fire Questions
5:01 - Holly's Background and Business Evolution
9:07 - Who Holly Serves and Program Offerings
12:28 - The Antisocial Framework Explained
16:17 - Micro Partnerships as a Growth Strategy
21:33 - The Life-First Business Model
26:04 - Two Systems Every Entrepreneur Needs
29:29 - Current Learning Focus: AI
31:02 - Holly's Closing Advice
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode284
E283: The No-Fluff Q2 Game Plan: Sales, Visibility, and Growth
In this episode of the Modern Direct Seller Podcast, we're diving into a no-fluff Q2 game plan built around what's actually working for direct sellers right now in 2026. We're breaking down the two visibility challenges every seller is facing, reconnecting with existing customers and reaching brand-new ones, and sharing the specific strategies that are generating real results in both areas. From text experience parties and in-person events to lead capture techniques and the evolution of the ABCs framework, this episode covers the practical moves to make this quarter count.
Looking to level up your text experience parties or streamline lead capture at your next event? Check out Project Broadcast for text message automation and Oh My Hi to build your lead capture form.
Time-Based Notes:
3:28 - Industry Trends and Q1 Performance
5:23 - Text Experience Parties for Existing Customers
9:20 - In-Person Events for New Customer Acquisition
10:47 - Lead Capture Strategy at Events
13:53 - The ABCs Framework and Content Strategy Evolution
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode283
E282: SEO Basics for Beginners: Get Found on Google (Without Tech Overwhelm) with Laura Jawad
In this episode of the Modern Direct Seller Podcast, we're joined by SEO strategist Laura Jawad to talk all about visibility and showing up on Google. Laura breaks down why having your own website is one of the most powerful moves a direct seller can make right now, and shares practical, non-technical strategies to help your personal brand get found by the right people at exactly the right moment.
You can connect with Laura on LinkedIn and Instagram, and grab her SEO Simplified workbook to start putting keywords to work on your website.
Time-Based Notes:
1:15 - Rapid Fire Questions
8:08 - Laura's Journey from Birth Doula to SEO Expert
10:50 - Why SEO is a Game-Changer for Direct Sellers
12:00 - Company Websites vs. Personal Branded Sites
13:17 - The Four Pillars of SEO, Simplified
14:42 - The Two Biggest SEO Challenges for Direct Sellers
16:38 - Three SEO Tweaks You Can Make Right Now
21:05 - Creating Content for Long-Term SEO Success
23:00 - Topical Authority and Building Trust with Google
25:06 - Content and CTAs
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode282
E281: How to Lead With Energy and Real Connection with Megan Kuiper
In this episode of the Modern Direct Seller Podcast, we're joined by Megan Kuiper, executive coach, culture consultant, and keynote speaker, to talk about leading through genuine human connection. Megan brings a fresh perspective on what it really takes to show up with energy, build relationships that stick, and dream bigger than your day-to-day grind. If you've been running on empty or just going through the motions, this one's for you.
You can connect with Megan on LinkedIn and Instagram, or visit her at Megan-Kuiper.com. While you're there, be sure to grab her free Five Days to Shine program and Dream Journal PDF.
Time-Based Notes:
1:20 - Rapid Fire: Energy, Travel Must-Haves & Human Connection
3:38 - Megan's Background & Entrepreneurial Journey
5:58 - Role Modeling for Your Kids
7:57 - Three Pillars of Leadership Through Human Connection
11:21 - Managing Energy with Pit Stops
15:01 - The ‘Two Seconds Longer’ Technique
18:16 - Reconnecting with Your Dreams
23:26 - Building Culture Through Personal Recognition
26:46 - Daily Standards & Showing Up as an 11
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode281
E280: Why Text Marketing Still Wins in 2026 with Project Broadcast Founder Jake Dempsey
In this episode of the Modern Direct Seller Podcast, we're joined by Jake Dempsey, Founder and CEO of Project Broadcast, to talk all about text marketing strategies for 2026. Jake shares his data-driven philosophy on relationship marketing, why the most engaging messages are often the simplest ones, and how direct sellers can use automation to build and own their audience. You'll come away with practical ideas for using Project Broadcast to capture leads, nurture relationships, and create repeatable systems that grow your business without adding to your to-do list.
Get started and learn more about Project Broadcast here. If you're already using Project Broadcast, send their team a message sharing what you learned today and what's on your wish list for the platform.
Time-Based Notes:
1:47 - Rapid-Fire Questions
8:39 - What Is Project Broadcast & Who Does It Serve?
10:43 - DAU/MAU: How Often Are Users Actually in the Platform?
12:49 - Brand Marketing vs. Relationship Marketing
20:16 - Own Your Audience — You Are Facebook's Product, Not Their Customer
23:57 - Oh My Hi + Project Broadcast: Real Automation Wins
25:08 - Automation Ideas: Recipe Clubs, Birthday Clubs & Vendor Events
28:21 - The $25 Rule: How to Know If a Tool Is Worth It
31:35 - Coming Soon: Smart List Technology Preview
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode280
E279: Podcast Takeover with The Other 99% Hosts, Lisa Duck & Susan Larimer
In this week’s Modern Direct Seller Podcast, we're joined by Lisa Duck and Susan Larimer, co-hosts of The Other 99% podcast, for a special takeover episode all about the Modern Direct Seller Academy. Lisa and Susan share how they each found their way into the Academy, walk through everything included across all three membership tiers, and reflect on how being part of this community has transformed their businesses, their mindset, and even their identities as direct sellers. Whether you're Academy-curious or already a member, this one is packed with real talk and genuine enthusiasm from two sellers who've lived it.
You can connect with Lisa and Susan on their websites, and catch them on The Other 99% podcast for more stories, tips, and strategies for the other 99% of direct sellers.
Time-Based Notes:
0:44 - Welcome from Lisa Duck & Susan Larimer
1:33 - Susan's Academy Discovery and Initial Skepticism
4:23 - Lisa's 15-Year Direct Sales Journey and Academy Discovery
8:23 - Academy Basic Level: Courses, Toolkits & Features
13:29 - The Daily Consistency Tracker & ABC System
14:41 - Monthly Office Hours & Content Lab Sessions
16:11 - Social Selling Action Plans & Fan Feature Success
20:01 - Academy Pro: Progress Reports & Virtual Retreats
25:59 - VIP Academy: Premium Features & Unlimited Access
28:42 - Community, Transformation & Final Takeaways
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode279
E278: What to Say (and What NOT to Say) in the DMs with Tara Lassiter
In this episode of the Modern Direct Seller Podcast, we're joined by Tara Lassiter, relationship marketing strategist, to talk about finding your buyers and believers through authentic storytelling and smarter social selling. Tara shares what twelve years at QVC taught her about personal branding, how to craft stories that connect without feeling self-centered, and her ABC framework for building real relationships in the DMs. This one is packed with fresh strategies to show up more confidently and build an audience that's in it for the long haul.
You can connect with Tara on LinkedIn and Substack. Don’t forget to grab her free DM Confidence Kit for seven templates and the full ABC framework to start messaging with confidence.
Time-Based Notes:
1:15 - Rapid Fire: Tea, Thrillers & High-End Skincare
5:15 - Tara's Business Background & 12 Years at QVC
7:06 - Why People Buy You, Not Just Your Products
9:01 - Sharing Scars, Not Open Wounds
13:33 - How to Structure a Story That Actually Sells
18:32 - The ABC Framework for DMs
28:08 - Platform-Specific Social Selling Strategies
30:31 - When to Build vs. When to Sell
36:50 - Casting a Wider Net & Playing the Long Game
42:34 - The DM Confidence Kit
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode278
E277: Follow Up Strategies to Turn Leads into Loyal Customers
In this episode of the Modern Direct Seller Podcast, we shine the spotlight on one of the most important (and most avoided) activities in direct sales: following up. We're breaking down the real reasons so many sellers skip it, how to shift your mindset around it, and the simple systems you can put in place to stay consistent. The leads are already there. This episode is about making sure they don't go cold, with straightforward strategies to follow up at every stage and build the kind of relationships that keep customers coming back.
From a simple Google Sheet to a fully automated CRM, there's a follow-up system for every stage of your business. Grab the free 300 Club Tracker to get started, and head over to Oh My Hi to explore what automated follow-up can look like when your business is ready for it.
Time-Based Notes:
3:44 - Overcoming the Fear and Mental Blocks Around Follow-Up
6:10 - Systems and Tools to Keep Your Follow-Up Organized
9:13 - What to Do When You've Waited Too Long
12:11 - Follow-Up Strategies for New Leads
15:00 - Following Up with New Customers
17:37 - The Best Channels and Methods for Follow-Up
20:23 - How Much Follow-Up Is Too Much?
23:19 - Building Follow-Up Into Your Daily Routine
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode277
E276: Making Home Your Happy Place: A Conversation with Katy Wells
In this episode of the Modern Direct Seller Podcast, we chat with Katy Wells, host of The Maximalized Minimalist podcast, about her newly released book "Making Home Your Happy Place" and her holistic approach to decluttering. Katy shares why traditional organizing methods fail for most people, introduces her framework for understanding different types of clutter, and offers practical advice for entrepreneurs working from home. This conversation covers sustainable decluttering strategies, managing visual inputs in your workspace, and starting small to create lasting change in your home and business.
Be sure to grab your copy of Katy's new book "Making Home Your Happy Place" and dive into her podcast The Maximalized Minimalist for more holistic decluttering strategies designed for busy families and entrepreneurs.
Time-Based Notes:
1:16 - Book Launch Celebration
3:56 - Rapid-Fire Questions
9:38 - Book Target Audience and Core Philosophy
13:44 - Modern Clutter Crisis and Statistics
16:37 - Four Types of Clutter Framework
20:53 - Addressing Different Clutter Types
23:36 - Entrepreneur-Specific Decluttering Advice
29:10 - Where to Begin?
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode276
E275: Build Relationships at Scale with Text Marketing
In this episode of the Modern Direct Seller Podcast, we're diving into text marketing and how it can transform the way you connect with customers and grow your business. You'll learn permission-based strategies for using text marketing to build genuine relationships at scale, from weekly text clubs to automated customer care sequences and local marketing. Whether you're already using text marketing or just getting started, this episode is packed with actionable ideas to help you save time, increase engagement, and drive more sales.
Looking to integrate text marketing with your website and CRM? Project Broadcast works seamlessly with Oh My Hi Plus to automate customer follow-up, nurture leads, and keep your business running in the background.
Ready for the exact wording on text-only bundle parties and customer care sequences? All of that is waiting for you inside the Modern Direct Seller Academy.
Time-Based Notes:
03:01 - About Text Marketing
06:32 - Permission-Based Text Marketing Strategy
09:21 - Weekly Text Club Implementation
11:07 - Text-Only Experience Strategy
14:05 - Customer Care Sequence Automation
16:02 - Local Marketing and Just-in-Time Sales
18:02 - Customer Surveys and Preference Updates
20:18 - Relationship Building and Team Development
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode275
E274: Why Every Social Seller Needs Their Own Website
In this episode of the Modern Direct Seller Podcast, we're talking all about why direct sellers need their own website in 2026. We're diving into the problem with relying only on social media, the limitations of corporate websites, and how having your own website helps you capture leads and build credibility. You'll learn about the new Oh My Hi and Project Broadcast integration that automates follow-up through email and text, plus discover the Capture and Convert page template designed to help you get started fast.
Ready to claim your FREE Capture and Convert page with any Oh My Hi subscription? This limited-time offer includes a done-for-you website setup to help you start capturing leads fast.
Time-Based Notes:
0:50 - The Problem with Social Media Dependency
2:11 - Benefits of Having a Website Home Base
3:56 - Corporate Website Limitations
6:09 - Oh My Hi Platform Introduction
7:14 - Project Broadcast Partnership Announcement
12:08 - Automation Benefits and Use Cases
13:41 - Platform Differentiators and Support
15:16 - Capture and Convert Page Introduction
17:17 - Free Setup Offer and Closing
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode274
E273: The Burnout No One Talks About with Ashley McDonald
In this episode of the Modern Direct Seller Podcast, we chat with Ashley McDonald, a therapist and nervous system first business mentor, about high functioning burnout. The conversation explores why high functioning burnout is invisible to others, how high-achieving women live in a constant state of "never enough," and practical tools like the Somatic Wealth Framework and micro moments of stillness to help you stop adding and start subtracting.
You can connect with Ashley through her podcast "Shamelessly Ambitious" or access her mini webinar "The Energy Advantage Training" which addresses the three capacity leaks affecting high-achieving women and provides simple resets for managing exhaustion.
Time-Based Notes:
1:12 - Rapid Fire Questions
5:53 - Ashley’s Career Journey
8:48 - Defining High Functioning Burnout
11:19 - Identifying Value Misalignment
14:36 - Recognizing Capacity Issues and Internal Signals
17:28 - The Somatic Wealth Framework
20:05 - Micro Moments of Stillness and Cortisol Addiction
22:54 - Adding vs. Subtracting Approach
26:44 - Truth-Checking
28:19 - First Steps for Recovery
29:43 - Inner Child and Self-Compassion
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode273
E272: Party Like It's 2026 (No Facebook Group Required)
In this episode of the Modern Direct Seller Podcast, we're talking all about modernizing your party and group selling strategies for 2026. You'll learn how to leverage pop-up shop experiences, referral programs, text-only selling, collaboration opportunities, and problem-specific parties to connect with customers in ways that feel simple, fun, and effective in today's market.
Looking to access the complete Party Like It's 2026 training with templates, scripts, and messaging strategies for all five strategies? Join the Modern Direct Seller Academy for just $15!
Time-Based Notes:
1:13 - Why Traditional Facebook Parties Don't Work Anymore
6:15 - Strategy 1: Pop-up Shop Experience
8:34 - Strategy 2: Referral Programs
11:02 - Strategy 3: Text-Only Selling Strategy
14:40 - Strategy 4: Collaboration Approach
17:04 - Strategy 5: Problem-Specific Parties
19:24 - Applying the Strategies
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode272
E271: Getting Your Website More Traffic with Maggie Schneider
In this episode of the Modern Direct Seller Podcast, we chat with Maggie Schneider, SEO savant and founder of Hilltop Help, about getting more traffic to your website. Maggie shares why direct sellers should have their own websites, the foundational SEO steps that matter most, and how blogging and Pinterest work together for long-term visibility. She also covers quick wins like setting up Google Analytics and creating a Google Business Profile.
You can connect with Maggie at hilltophelp.com to explore her services, blog, and courses, or follow her on Instagram for quick SEO tips. Don't forget to grab her free SEO checklist to get started with the basics.
Time-Based Notes:
1:25 - Rapid Fire Questions
3:41 - Maggie's Career Transition
6:41 - The Importance of Having Your Own Website
12:14 - SEO Fundamentals and Quick Wins
15:13 - Content Strategy and Keyword Research
18:02 - Blogging Relevance and Long-term Value
22:57 - Leveraging Pinterest for Traffic
25:07 - Google Business Profiles Setup
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode271
E270: Kickstart Your 2026 Goals
In this episode of the Modern Direct Seller Podcast, we're talking all about New Year's resolutions and goal-setting for 2026. We're sharing the science behind why goals work and what it takes to actually stick with them beyond February. Get ready to set clear focus areas that will help you grow your direct sales business this year.
Want accountability and support to hit your 2026 goals? Join the Modern Direct Seller Academy Pro or VIP program and get access to this Friday's virtual retreat plus the exclusive "Party Like It's 2026" training with five different sales strategies, templates, and all the assets you need.
Time-Based Notes:
3:44 - The Science and Statistics Behind Goal Setting
8:30 - Academy Programs and Virtual Retreat
9:37 - Consistency and Systems
12:17 - Primary Money-Making Activities
15:27 - Party Like It's 2026
16:42 - Personal Brand Elevation
19:18 - Personal Branding Updates and 2026 Goals
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode270
E269: 2025 in Review with Becky & Jeremy
In this episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder reflect on their business journey throughout 2025, sharing what worked and what didn't. They share insights on growth, team dynamics, and the importance of adapting strategies. They also get real on personal wins and family life, culminating in a look ahead to 2026 and the goals they have set for the upcoming year.
Time-Based Notes:
2:29 Overall 2025 Business Performance Assessment
8:46 Academy's Unexpected January Success
12:40 Oh My Hi Platform Achievements and Growth
14:32 Partnership Strategy Success
18:02 Affiliate Incentive Trip Failure Analysis
26:38 Team Evolution and Operational Changes
29:46 2026 Strategic Plans and Outlook
31:07 Personal Life and Vacation Planning
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode269
E268: Trendspotting 2026: What’s Coming Next
In this episode of the Modern Direct Seller Podcast, we're talking all about 2026 predictions and trends for the direct sales industry. After a year of significant industry shifts and changes, we're looking ahead at what's coming next and how direct sellers can position themselves for success. You'll hear four key predictions that will help shape strategy, focus, and planning for the year ahead. This episode is perfect for anyone ready to think “Bigger Picture” about their business and stay ahead of the curve.
Time-Based Notes:
3:39 - One Channel, Limitless Lanes
12:04 - Personal Branding Supremacy
14:42 - Consistency Equals Longevity
17:24 - Social Media: Discovery Over Sales
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode267
E267: 11 Things to do Before January
In this episode of the Modern Direct Seller Podcast, we're diving into 11 practical things to do before 2026. With the holidays approaching and business naturally slowing down, this is the perfect window to reset and prepare for the new year. You'll walk away with friendly reminders and actionable ideas to close out 2025 with intention and start 2026 with momentum.
Ready to map out your 2026 goals and lean into what's working in the industry? Join the upcoming planning workshop to reflect on the year, set your first quarter goals, and come ready for prizes.
Time-Based Notes:
3:40 - Send Notes of Gratitude
4:57 - Reconnect with People
5:57 - Update Your Contact List
7:39 - Create a Customer Preferences Form
9:23 - Review Subscriptions
11:15 - Year-End Cleanup
12:48 - Create a Year-End Recap
14:13 - Plan Your January Runway
15:32 - Year-End Product Inventory and Tax Prep
17:27 - 2026 Planning Workshop and Rest
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode267
E266: How to Speak with Confidence—On Stage, On Camera, Everywhere with Heather Sager
In this episode of the Modern Direct Seller Podcast, we chat with speaking coach Heather Sager about building confidence and connecting authentically in a speaking engagement; whether that's on a big stage, behind the camera, or in everyday business moments. Heather shares how a deeply personal experience shaped her speaking journey and why she believes a "stage" is anywhere you share your message. You'll walk away with practical strategies for finding your authentic voice, avoiding common mistakes that make you sound robotic, and making sales feel natural instead of pushy.
You can connect with Heather on her website, where you'll find free resources and her podcast, The Ramble Refinery. She's also offering a free guide with key phrases and transitions to help you incorporate sales naturally into your speaking.
Time-Based Notes:
1:22 - Getting to Know Heather
3:30 - Heather's Personal Speaking Journey
7:40 - Redefining What a "Stage" Really Means
13:26 - The Parrot Effect: Biggest Speaking Mistakes
17:17 - AI and Creative Atrophy
24:36 - The Magnetic Talk Formula
29:16 - Incorporating Sales Naturally
34:52 - Practicing Transitions and Sticky Points
38:03 - Overcoming Self-Criticism and Nervousness
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode266
E265: Identify What Stage of Business You're In (and, where you want to be!)
In this episode of the Modern Direct Seller Podcast, we're talking all about identifying what stage your business is in as you look ahead to 2026. We're breaking down the "SEA Model" framework, Scrappy, Expanding, and Automate, to help you assess where you're currently spending your time and energy, and where you want to shift in the new year. You'll learn practical strategies for each stage, from daily consistency habits to lead generation tactics to automation systems. Whether you're treading water in hustle mode or ready to let your systems do the heavy lifting, this episode will help you map out your current business breakdown and set intentional goals for growth.
Looking to dive deeper into your 2026 planning? Register for the FREE upcoming planning workshop on December 17th and explore tools, templates, and frameworks at moderndirectseller.com.
Time-Based Notes:
0:49 - 2026 Planning
3:04 - Introduction to the SEA Business Model Framework
3:50 - The Scrappy Phase: Treading Water in Business
10:58 - The Expanding Phase: Riding the Waves
18:07 - The Automate Phase: Floating with Systems
23:19 - Conclusion
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode265
E264: Copy That Sounds Like You, But Converts Better with Samantha Burmeister
In this episode of the Modern Direct Seller Podcast, we chat with Sam Burmeister, founder of Nomad Copy Agency, about writing copy that sounds authentic while driving conversions. Sam shares her background in sales leadership, her journey from corporate to copywriting during the pandemic, and why sales psychology is the foundation of effective copy. You'll learn practical strategies for infusing personality into your emails and sales pages, how to use AI as a tool (not a crutch), and more.
You can connect with Sam on Instagram or LinkedIn, or visit her website. She's offering a free tool called the Opt-In Copy Bot that helps you create opt-in pages for building your email list. Not ready for full copywriting services? Check out her Copy on Demand offer, where you write your own copy and get professional feedback.
Time-Based Notes:
1:12 - Introduction and Rapid-Fire Questions with Sam Burmeister
4:12 - Sam's Background and Business Journey
7:10 - Sales Psychology and Understanding Client Needs
13:43 - AI in Copywriting: Benefits and Limitations
19:47 - Infusing Personality into Copy
22:53 - Email Marketing Best Practices
26:28 - When to Hire a Copywriter and Available Resources
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode264
E263: Why We Are Offering the Academy for $1
In this episode of the Modern Direct Seller Podcast, we're talking all about the strategy behind the current pre-Black Friday promotion offering the Modern Direct Seller Academy for just $1. This episode pulls back the curtain on why now, why this price, and how the campaign came together. You'll hear about the marketing approach—from text opt-ins to content batching with help from a couple of 12-year-olds—and learn how the customized onboarding is designed to help new members get the most value. Plus, discover the new SEA model (Scrappy, Expanding, and Automating) that helps direct sellers identify their business stage and choose the right tools to move forward.
Join the Academy for $1 this week only (Nov 17 - 23): https://moderndirectselleracademy.com
Sign up for the 2026 Planning Workshop: https://moderndirectseller.com/2026plan
Time-Based Notes:
1:37 The Rationale Behind the $1 Academy Offer
7:03 Strategic Timing
10:44 Marketing Strategy and Implementation
15:02 Onboarding Experience and New Resources
20:33 Closing Thoughts on the Promotion's Purpose
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode263
E262: Looking Back at 10 Years of Business Growth with Becky & Jeremy Launder
In this special episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder take listeners behind the scenes to share how it all began—from side hustles and funny failed ideas (hello, “PeePee Pants!”) to building a thriving business that now serves tens of thousands of direct sellers. They walk through every chapter of their journey: early experiments, big leaps, and the lessons that shaped Modern Direct Seller today. You’ll hear how they scaled from a kitchen-table dream to multiple six-figure businesses, launched Oh My Hi, and learned to pivot with purpose. Whether you’re just starting out or scaling up, this episode is a reminder that messy action beats perfect plans every time.
The Modern Direct Seller Box is back this December, and it's packed with surprises, tools, and goodies designed to help you finish the year strong. It only comes around once a year and always sells out fast, so be sure to send a DM on Instagram at @ModernDirectSeller to get on the list.
And don’t miss our biggest Black Friday offer yet, launching November 17. Text SPOILER to (619) 760-2300 to get the news a day early!
Time-Based Notes:
01:56 – Early Entrepreneurial Ventures
06:53 – Abandoned Business Ideas (Wiffle Ball League & “PeePee Pants”)
09:15 – Entry into Direct Sales
09:20 – Family Changes and Business Transition
12:19 – Direct Sales Success with Children’s Products
13:43 – Business Evolution and the Launch of Modern Direct Seller
17:21 – Pandemic Growth and the Subscription Box
21:02 – Scaling Season (2021–2022)
23:28 – Expanding into Corporate Work
28:51 – Major Milestones and Focus on Oh My Hi
35:02 – Business Lessons and Long-Term Vision
42:29 – Conclusion + Upcoming Black Friday Offer
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode262
E261: 3 Simple Shifts to Create Momentum in Your Direct Sales Business
In this episode of the Modern Direct Seller Podcast, we’re sharing three simple but powerful shifts to help you reignite momentum in your business this holiday season. You’ll learn how to stay consistent with the daily habits that drive results, attract new customers with confidence, and build systems that make your business run more smoothly. These shifts are designed to help you finish the year strong, keep your energy focused on what matters most, and head into 2026 with clarity and momentum.
Want to keep the momentum going? Start by tracking your daily ABCs—Active Selling, Building Relationships, and Creating Content—inside the Modern Direct Seller Academy, and watch consistency turn into results.
And if you want the scoop on our super-secret Black Friday offer dropping November 17, DM “Black Friday” to @ModernDirectSeller on Instagram for info.
Time-Based Notes:
04:42 – Shift 1: Implementing Daily ABC Habits
12:18 – Shift 2: Finding New Customers Without Being Salesy
15:40 – Shift 3: Implementing Systems That Scale
20:03 – Black Friday Offer Sneak Peek
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode261
E260: Holiday Promo Playbook for Direct Sellers
In this episode of the Modern Direct Seller Podcast, we’re unwrapping a complete Holiday Promo Playbook designed to make your busiest season run smoother. Learn how to leverage text marketing to connect with customers instantly and batch plan social content so you can show up consistently without burning out. From quick-win campaign ideas to festive engagement posts and easy repurposing tips, this episode gives you a clear plan to simplify your marketing and keep sales rolling all season long.
If you’re ready to take the guesswork out of your holiday marketing, our Holiday Plan will give you fresh ideas to share all season long. And when it’s time to boost those Black Friday sales, the Project Broadcast Workshop will walk you through simple texts that make a big impact.
Time-Based Notes:
2:10 – How text marketing boosts holiday sales
3:57 – Five text marketing ideas
11:59 – Batch planning social content for the season
13:05 – Holiday content themes that drive engagement
15:04 – Quick tips for batch filming and repurposing posts
16:53 – Leaving space for real-life holiday moments
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode260
E259: Content, Capture, Convert: How to Turn Followers into Loyal Customers
In this episode of the Modern Direct Seller Podcast, we’re diving into the three-part framework that helps direct sellers turn casual followers into loyal customers. You’ll learn how to build a content system that attracts attention, capture leads beyond social media algorithms, and convert those leads into repeat buyers. We’re covering what kind of content actually moves the needle, how to set up simple lead-capture tools, and how to create offers that inspire quick action and lasting loyalty in your business.
Join us for the free Get Found, Get Leads, Get Paid training on October 29 to learn how to set up a content and website system that works for you—even when you’re offline. Explore examples, templates, and trainings at ModernDirectSeller.com.
Time-Based Notes:
02:37 – Content Strategy: Long-Form vs. Short-Form
06:46 – CinchShare Free Plan & TikTok Experiment
11:50 – The Capture Phase: Lead Collection
14:59 – The Convert Phase: Turning Leads into Customers
19:07 – Get Found, Get Leads, Get Paid
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode259
E258: Team Building in the Digital Age
In this episode of the Modern Direct Seller Podcast, we’re talking all about team building and how it’s changed in today’s digital world. We’re diving into what’s working right now to grow a team, from rethinking outdated language to building systems that work behind the scenes. You’ll learn daily, weekly, and monthly strategies to help you show up with confidence, connect with the right people, and create momentum in your business.
Time-Based Notes:
0:55 – Team building isn’t one-size-fits-all
3:13 – How many new team members you actually need to build momentum
5:43 – Ditching outdated approaches and shifting your team-building language
7:51 – The “Three + Three + Three” formula for daily business-building activity
10:53 – Weekly content ideas to attract potential team members
12:14 – Why monthly opportunity events still work, and how to run them
16:41 – Long-term systems that work 24/7: websites, blogs, videos, and email funnels
21:12 – Give your vocabulary a glow-up: terms to replace and modernize
23:25 – Final encouragement: direct sales as a launchpad to entrepreneurship
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode258
E257: Work Less and Win More with Lianne Kim
In this episode of the Modern Direct Seller Podcast, we’re joined by business coach and “accidental entrepreneur” Lianne Kim for a powerful conversation about redefining success, building a sustainable business, and embracing a life-first approach to entrepreneurship. From solo backpacking adventures in Southeast Asia to running a thriving international community of mompreneurs, Lianne shares how she built a values-aligned business that allows her to work less—and win more. We also unpack sales mindset shifts, team-building tips, and what it really takes to grow without burning out.
Catch Lianne on Instagram and tune in to her podcast, The Business of Thinking Big, where she shares mindset, strategy, and hustle tips to help you grow your revenue and serve more dream clients. Planning to be in Toronto? Check out MamaCon, her annual conference for mom entrepreneurs, happening November 7. Curious about the book Lianne’s currently loving? It’s Be Ready When the Luck Happens by Ina Garten.
Time-Based Notes:
1:34 – Rapid-fire questions: travel stories, favorite reads, poolside recharging, and office supplies
7:55 – Lianne’s entrepreneurial journey
15:06 – The early days (and big growth) of MamaCon
19:58 – Building a business that makes space for family
23:57 – Creating systems that support freedom
27:14 – Hiring, leadership, and building a team that lasts
32:08 – Sales tips for direct sellers: listen more, pitch less
41:15 – Breaking through plateaus and redefining success
49:12 – Where to find Lianne and what’s next
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode257
E256: Q4 Launch + Holiday Spending Trends You Can’t Ignore (2025 Edition)
In this episode of the Modern Direct Seller Podcast, we break down how to make Q4 your strongest business season yet. You’ll hear the latest holiday spending trends, why buyers are prioritizing value and connection over discounts, and a four-phase roadmap to guide your promotions from October through December. Packed with strategies for bundles, events, and Black Friday offers, this episode will help you maximize sales and wrap up the year with momentum.
Start planning now with our Holiday Planning Guide and map out your 90-day plan using the Quarterly Strategy Framework. For extra support, join the Modern Direct Seller Academy and catch the upcoming Black Friday workshops.
Time-Based Notes:
4:22 - 2025 Holiday Spending Trends You Need to Know
7:13 - What Shoppers Want Now: Value, Connection, and Trust
10:42 - Phase 1: Building Buzz with Teasers and VIP Lists
13:31 - Phase 2: Driving Sales During Black Friday Week
18:04 - Phase 3: Catching Last-Minute Buyers Before Cutoffs
20:23 - Phase 4: Post-Deadline Strategies and January Prep
22:02 - Immediate Action Steps to Start in October
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode255
E255: You Already Have What It Takes with Kim Underwood
In this episode of the Modern Direct Seller Podcast, we have a chat with Kim Underwood, a true multi-hyphenate with a heart for people. Drawing from her experiences as radio host, mentor, jBloom leader, and cancer survivor, she shows us what it looks like to live with purpose and perseverance. We talk about doing hard things, pushing past imposter syndrome, and reminding ourselves (and others) that we’re more capable than we think even on the messy days.
You can learn more about Kim by visiting kimunderwood.com, where she’s sharing encouragement and getting ready to launch a blog with more lifestyle and heart-centered content. You can also catch her on the air during the afternoon show at Joy FM 99.1 in St. Louis.
Time-Based Notes:
1:24 - Rapid-fire favorites with Kim: TV shows, snacks, and office supplies
4:36 - Kim’s background, faith, and life outside of work
5:59 - Facing hard things: counseling and cancer
9:17 - What teen girls (and all of us) need to hear about being enough
12:42 - Behind the mic: radio, connection, and making people feel seen
15:59 - Kim’s jBloom journey and overcoming imposter syndrome
19:41 - Don’t quit, don’t compare, and just keep blooming
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode255
E254: Black Friday Strategies for Direct Sellers with Steph Paradiso
In this episode of the Modern Direct Seller Podcast, we sit down with Steph Paradiso, founder of Inspired Social Collective, to talk about Black Friday strategies for direct sellers. Steph shares why planning ahead is key, how to create stacked offers that stand out, and what to do right now to build visibility before the holiday rush. Consider this your no-nonsense playbook for mapping out a clear plan to make your Q4 your most profitable season yet.
You can connect with Steph on Instagram at @InspiredSocialCo or on her personal page @StephParadiso. Be sure to check out her Black Friday Revenue Roadmap program, where she walks you step by step through the exact framework we covered in today’s episode.
Time-Based Notes:
0:28 - Rapid Fire: Black Friday favorites & best deals
4:51 - Meet Steph Paradiso & Inspired Social Collective
8:50 - Why Black Friday is a marathon, not a one-day event
14:28 - Planning ahead: setting goals and building visibility early
19:47 - Creating stacked offers that actually convert
26:47 - Cutting through the noise during Black Friday
31:19 - Marketing trends that are sticking in 2025
32:59 - Balancing business, family, and the holiday season
35:37 - First steps to get started with your Black Friday plan
36:45 - Where to connect with Steph + Black Friday Revenue Roadmap
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode254
E253: Overcoming Objections Like a Pro
In this episode of the Modern Direct Seller Podcast, the spotlight is on one of the most common (and uncomfortable) parts of the sales process: objections. We break down the most common objections direct sellers face, whether it’s about pricing, product fit, time constraints, or confidence in the business, and offer practical ways to respond without losing momentum. Get ready to walk away with strategies to keep conversations moving forward, without feeling spammy, salesy, or discouraged by the word “NO.”
Time-Based Notes:
0:56 - Normalizing objections in direct sales
5:25 - Sales stats that reframe rejection
7:03 - Customizing objection responses
8:05 - Responding to “It’s too expensive”
12:07 - Responding to “Not sure it’s for me” and similar pushback
17:46 - Objections around the business opportunity
18:30 - Responding to “I don’t have time”
21:48 - Responding to “I’m not a salesperson”
23:09 - Responding to “I don’t have the budget”
26:27 - Responding to “I won’t be good at this” + confidence coaching
28:33 - Why tracking your ‘yes rate’ matters
30:08 - Create your objection cheat sheet
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode253
E252: The Journey to Elevate Your Brand with Evelyn Abernathy
In this episode of the Modern Direct Seller Podcast, Evelyn Abernathy, beauty and wellness coach and founder of Purple Essence by Evelyn, shares what it really looks like to grow beyond direct sales and step fully into your own brand. From her first blog posts to the decision to move her business under one digital roof, Evelyn opens up about the mindset shifts, content strategy, and personal growth that helped her evolve from reseller to CEO.
If you’ve ever felt the pull to build something that reflects your values, expertise, and voice, this episode is your sign to begin.
Want to dive deeper into Evelyn’s world of holistic beauty and wellness? Visit PurpleEssenceByEvelyn.com to grab her free Royal Wellness Guide and follow her on Instagram, Facebook, LinkedIn, TikTok, and YouTube @PurpleEssenceByEvelyn.
Time-Based Notes:
01:24 - Meet Evelyn Abernathy, Founder of Purple Essence
02:23 - Evelyn’s story in direct sales with Jafra and doTERRA
05:51 - Blogging as self-care and content strategy
11:34 - Transitioning her blog to the Oh My Hi platform
17:17 - Evolving from skincare rep to wellness brand owner
22:46 - From blog posts to YouTube content
25:03 - Delegating social media to focus on growth
30:45 - The power of the Academy VIP community
34:56 - Evelyn’s favorite office supplies + where to find her
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode252
E251: Avoiding Burnout with Delegation Queen Nata Salvatori
In this episode of the Modern Direct Seller Podcast, we chat with “Delegation Queen” Nata Salvatori about avoiding burnout and stepping fully into your CEO role. Nata shares her journey from accidental CEO to running multiple businesses, why balance is a myth, and how work-life integration and smart delegation can free up your time and energy. You’ll walk away with practical tips for starting small, shifting your mindset, and investing in support so you can grow your business without running yourself down.
You can connect with Nata on Instagram at @accidentalceo.co or join her free Facebook community, The Accidental CEO Collective. She also just launched her Delegation Secrets course, where she walks you step by step through the framework we discussed today—perfect if you’re ready to stop doing it all yourself and finally build the business (and life!) you want.
Time-Based Notes:
0:28 Meet Accidental CEO, Nata Salvatori
3:45 Navigating Burnout & Balance in Business
11:24 Delegation: Why it's Essential
13:47 Getting Over Delegation Trust Issues
16:17 Let's Talk Budget
24:48 What Delegation Brings Back to You
28:36 Favorites & How to Connect with Nata
31:21 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode251
E250: How to Balance Building Relationships and Automating Marketing in Direct Sales
In this episode of the Modern Direct Seller Podcast, we’re hanging out with three of our Academy VIP members—Cindy Ortiz, Mary Sarah Hoole, and Amy Colbert—for a real, behind-the-scenes chat on balancing relationships with marketing automation. From in-person events and referrals to websites, lead magnets, and email marketing, they share what’s actually working for them right now. We talk about showing up authentically, focusing on consistency (not perfection), and building a business that feels sustainable without relying only on social media. It’s packed with ideas and encouragement you can put into action today!
Want to connect with today’s guests? You’ll find Cindy at cindyortiz.net, Amy over at amycolbertbeauty.com, and Mary Sarah at legallyscented.com. Be sure to check them out and see how they’re building their brands in their own unique ways!
Time-Based Notes:
0:36 Meet Cindy Ortiz, Mary Sarah Hoole & Amy Colbert
4:50 Most Successful Sales Strategies
9:36 How These Direct Sellers are Using Oh My Hi
17:12 Tips to Grow Your Audience
25:42 Advice for New Direct Sellers
37:05 Biggest Wins as Academy VIP Members
44:39 Fave Office Supplies & How to Connect
50:10 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode250
E249: What is (Really) Working for Direct Sellers in 2025
In this episode of the Modern Direct Seller Podcast, we’re pulling back the curtain on what’s actually working for direct sellers right now—and why sticking to old playbooks just won’t cut it anymore. We share fresh, real-world examples of sellers who are breaking through the noise, growing their customer base, and building their personal brands in creative, modern ways. If you’re ready to shake things up, meet your customers where they’re at, and find strategies that work in today’s market—not last year’s—this episode is packed with inspiration and ideas you can put into action this fall.
Curious about taking your business to the next level? Text Becky at 619-760-2300 or send her DM on Instagram @moderndirectseller to learn more about Academy VIP and see if it’s the right fit for you!
Time-Based Notes:
0:24 Back to Business with Academy VIP
2:55 What's Working in 2025?
5:25 Mindset & Consistency
7:48 Amary with jBloom's Success on TikTok
12:03 Natasha with Jordan Essential's Success on YouTube
14:08 The Value of Email & Text Lists
15:46 Layering Complimentary Products in Your Biz
17:47 Amplifying Your Voice Above the Algorithm
21:09 Common Theme: A Personal Brand
23:54 Join Academy VIP
24:58 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode249
E247: 10x Moves with Mendy Paxton and Melissa Thury
In this episode of the Modern Direct Seller Podcast, we’re joined by Academy VIPs Melissa Thury and Mendy Paxton for a real and inspiring conversation about making bold 10x moves in business and life. From launching websites and coaching programs to creating digital products and navigating big transitions, Melissa and Mendy share how they’re stepping outside their comfort zones and saying yes to growth. We also talk about overcoming imposter syndrome, staying grounded through change, and the importance of surrounding yourself with a supportive community.
Want to connect with Melissa and Mendy? You can find Melissa over on Facebook at Balance and Business with Melissa or on Instagram at @melissathury. Mendy’s website is bloom2beyou.com, and she’s also active on Instagram at @bloom2beyou. Give them a follow and cheer them on as they make big moves this year!
Time-Based Notes:
0:32 Meet Mendy Paxton & Melissa Thury
3:53 Melissa & Mendy's Current 10x Moves
7:50 Navigating Imposter Syndrome
14:21 Advice We'd Give Our Past Selves
18:29 The Power of Academy VIP
22:01 Favorites & How to Connect
25:06 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode248
E247: Empowering Women Through Direct Sales with Joni Rogers-Kante, Founder of SeneGence
In this inspiring episode of the Modern Direct Seller Podcast, we sit down with Joni Rogers-Kante, Founder and CEO of SeneGence, to explore how she built an iconic beauty brand rooted in product quality, distributor empowerment, and unwavering truth. Joni shares her personal journey from single motherhood with $7 to launching a billion-dollar direct sales company that prioritizes women’s success through fair compensation, education, and community. From early innovation in clean beauty to leading with heart and integrity, Joni unpacks the turning points, challenges, and powerful mission that continue to fuel her commitment to the direct sales channel—and encourages listeners to take bold, confident action in their own businesses.
Learn more about SeneGence at www.senegence.com.
Time-Based Notes:
0:40 How Joni Roger-Kante Created SeneGence
6:47 Milestones and Turning Points
14:36 Why We Should Protect the Direct Sales Model
19:16 How Education Empowers Direct Sellers
21:23 Advice for New Direct Sellers
24:56 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode247
E246: Consistency Beats Motivation: Sarah Reick and Paige Swenson’s Path to Success
In this episode of the Modern Direct Seller Podcast, we sit down with Academy VIPs Sarah Reick and Paige Swenson—two powerhouse women who’ve faced career curveballs, company closures, and life’s everyday chaos, and still show up consistently in their businesses. We talk about how they’ve leaned into structure, stayed true to their personal brands, and built momentum even when motivation was nowhere to be found. If you've ever felt like life is a little too much but you're still determined to grow, this one's for you.
You can connect with Sarah on Instagram at @mamasarah_3 and learn more about her journey at sarahsrealcleankitchen.com. Paige is on Instagram @paigeaswenson, and you can dive into her content at paigeswenson.com.
Time-Based Notes:
0:41 Meet Sarah Reick and Paige Swenson
1:20 Paige's Story
2:42 Sarah's Story
4:55 Tips to Stay Grounded & Move Forward
11:17 How to Set Your Schedule
13:13 How Paige & Sarah Built Their Personal Brands
20:27 What's Great About NuSkin
22:32 Looking to the Future
24:53 Thoughts on Academy VIP
27:39 Office Supplies & How to Connect
29:52 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode246
E245: Bold Moves, Big Dreams & Unapologetically Badass
In this episode of the Modern Direct Seller Podcast, we sit down with the unapologetically bold duo Renee Carbone Fleming and Sierra Whitener—hosts of the Unapologetically Badass podcast. Together, they share their journeys of reinvention, resilience, and refusing to play small, especially for women over 40. From building boutique brands and breaking rules to launching books and motivating thousands, they get real about fear, pivoting, and boldly pursuing what lights you up. You’ll walk away inspired to embrace your own inner badass, trust your next move—even if it’s scary—and know that reinvention isn’t just possible, it’s powerful.
Follow Renee Carone Fleming on all platforms and check out her coaching programs and Badass Queen brand. Find Sierra Whitener at @SierraWhitener across social, and don’t forget to check out her boutique, DUJAMI, for trendy finds and feel-good fashion. You can also tune into their podcast Unapologetically Badass wherever you listen!
Time-Based Notes:
0:40 Meet Renee Carbone Fleming & Sierra Whitener
15:27 What it Means to be Unapologetically Badass
20:15 Navigating the New You
25:30 Advice When You're Making a Switch
31:51 Reflecting on Scary, Bold Moves
38:46 Renee & Sierra's Faves
41:00 How to Connect with Renee and Sierra
42:49 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode245
E244: Behind the Scenes of DSA Canada
In this episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder take us behind the scenes of DSA Canada 2025, sharing their biggest takeaways from the intimate, high-energy event in Kelowna, BC. From reconnecting with industry friends to fresh conversations about affiliate programs, AI, and innovative strategies for reaching younger demographics, this year’s conference was all about pivoting, creativity, and connection. You’ll hear direct from attendees and industry leaders who are testing new approaches, navigating change, and collaborating across company lines to strengthen the future of direct sales. Whether it’s leveraging AI tools with heart or rethinking recruitment, this episode is packed with inspiration and forward-thinking insights.
A huge thank you to our incredible guests for sharing their time, insights, and experiences: Donna Pinsonneault of She’s Got Leggz, Sherri Dickie of Vector Marketing Canada, Judie Barta of Real You Health Coach Collective, Jorge Huaman-Pinillos of Immunotec, Jackie McClements of Shaklee, Ben Robinson of Abby AI, and Peter Maddox, President of DSA Canada. We loved learning from each of you!
Time-Based Notes:
0:18 Catching up with Becky & Jeremy
3:25 Reflecting on the Conference
10:47 Donna Pinsonneault of She’s Got Leggz
13:25 Sherri Dickie of Vector Marketing Canada
15:41 Judie Barta of Real You Health Coach Collective
19:35 Jorge Huaman-Pinillos of Immunotec
21:43 Jackie McClements of Shaklee
23:44 Ben Robinson of Abby AI
26:37 Peter Maddox, President of DSA Canada
29:05 Closing Thoughts
30:34 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode244