Websites That Perform in the Age of AI: Designing Experiences for Users and LLMs

Websites are no longer designed for a single audience. Alongside end users, they need to serve content teams and increasingly, large language models (LLMs) that interpret, summarise, and surface information in new ways.

If you’re responsible for digital experience, how do you ensure your website works effectively for all of them?

Join us for a 30-minute masterclass exploring how website design and development are evolving in the age of AI, and what leading organisations are doing differently to create experiences that perform.

We’ll examine how to design for multiple users and how to structure websites so they’re discoverable, usable, and adaptable as technology continues to evolve.

We’ll also explore how emerging tools like AI-assisted content management can support marketing teams in creating and maintaining high-performing digital experiences.

Whether you’re reviewing your website or looking to future-proof your digital experience, you’ll leave with clear actions you can apply immediately.

What you’ll take away

What it means to design digital experiences for users, content teams, and LLMs

How to structure websites and content to meet user needs while supporting discoverability and AI interpretation

How to develop and manage content in a way that supports performance today and adapts for the future

All attendees can request a FREE SEO & GEO Audit, reviewing how your website is structured for discoverability, performance, and future AI-readiness, alongside practical recommendations for improvement.

MW093 | Affiliate – The Marketing Space You Need to Dominate