Marketing Meanders with Sally and Sam

Are you, or have you ever been the only marketer in an organisation? If you are, you'll know of the particular challenges this can present, the expectations placed upon you, the evangelising you need to carry out, feeling a little lonely, and having to cave out marketing's niche. We discuss both the challenges and a number of solutions in our two part episode. 

We talk about the sometimes exhausting world of the politics involved in marketing and organisations generally. the politics which influence the strategy you're able to set out, the operational resources you can utilise and the tactical campaigns you are able to deploy.  What are some of the typical political battles marketers encounter? How can we try to get decisions made without the political arguments? How do you face political obstacles and gain agreement? Where and when should you make your boundaries clear, and how can we elevate internal discussions to what matters to the customer?

And today we pick up where we left off last year with Toby Roe of Roe Communications with our meander on the subject of PR in part two of our episode we touched on these questions: Where is the boundary between PR and content marketing? Can you prove the ROI for PR and what does media training entail?

Welcome to part two of our LinkedIn special with LinkedIn strategy consultant Emma Wyatt.

In this episode we dig deeper into the professional network and explore some more questions, and provide, what we hope are helpful answers. Questions like, how often should we post on LinkedIn? Why should you interact with other post on LinkedIn and comment on them, and what sort of paid campaigns should you launch on the platform?

How long is your current marketing plan? How long does it need to be? Does a one page marketing plan sound crazy? Have a listen and see what you think...

What do data visualisations, practical steps for consuming market research data and learning from 'negative feedback' have in common? The second part of our Marketing Meander with Amanda Claesens of course! 

Do you know how much time you spend fulfilling the key functions of your job? Do you know how much time you need to spend on these key functions? How much time is spent on less productive, or unrelated areas? How much time do you spend working on tasks which you aren't best placed to complete in an optimal way, tasks that someone else might be best to complete?

If you haven't done this already, you'd probably be surprised how you actually spend your time every day, or every week of every year!

What is market research? How much does it cost? When should you use it? How do you act on its results? 

Want to hear more about market research? What is it, how does it work, what are the pitfalls, how do you make the most of research projects and act on the results? 

As the economic impact of the COVID 19 pandemic bites our marketing budgets are starting to suffer. These are horrible times for so many, and we'd like to try and help facilitate the sharing of advice and support amongst marketers and small business owners. A way of doing this sharing experiences, tips, advise and moral support; you're not alone in having to be creative when 60% plus of your budget is cut!

So this is a call out to anyone who wants to share their tips, advice and experiences of working through times of meagre budgets. How did you adapt expectations, build a case to defend your budget, make the most of organic campaigns, build strengths for the future recovery, support your colleagues experiencing this situation for the first time, and help keep them motivated?

Please let us know how you process the constant deluge of new concepts and technologies of marketing. Are you one of those who needs exposing to a new ideas multiple times before investigating it, or do you jump in quickly? Do you refine down your notes from education courses into three relevant concepts that you will actually deploy in your marketing? Do you 'manage' your consumption of new marketing ideas from particular gurus that you admire? How often have you actually persuaded others in your team to take on a new approach? 

We'll be covering ways to survive and thrive the incessant stream of marketing innovations in a future podcast, and we'd love to have some of your examples and questions on the subject.