Whether you are a SaaS company needing to register new users effectively, or anyone with a registration page on your website, effective communication with those who are just being introduced to your product/brand for the first time is key.

How much automation is too much?
Onboarding differences for freemium vs paid plans?
Whether or not to require email verification?
Why use trigger-based emails vs time-based emails?
How to use third party data enrichment tools effectively in the onboarding process?

Full show notes: https://automated.af/automated-sales-and-marketing-processes/onboarding-autom…orks-what-doesnt/
(with promo code to free year of Zendesk!)

My guest today is Wes Bush. Wes is best-known for challenging the traditional way of growing a SaaS business. He has been featured in Forbes, the Huffington Post, and has lectured at Canada’s top Polytechnic college. He is currently the founder and president of Product-Led Institute.

Products Mentioned

Product-Led Growth Book
Chat (free one-year) - Zendesk
Email - Customer.io, Userlist (~$50/mo per user to start)
Videos - Govideo by Vidyard (free), Loom.io
Product onboarding - pendo.io, appcues (free to start)
Product analytics - Amplitude, Heap, Mixpanel

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A 6-Step Lead Nurturing Strategy With The Tools To Execute It