Lou Kozlevcar

To my surprise... We don't have to chuck out everything we know about SEO! In this episode, I chat with Adi Aviram. A Berlin-based SEO consultant about how SEO works in 2025, and what to look out for in the future.

How much should a website cost? Why do prices vary so much—from $500 to $5,000 (or more)? In this episode, I break down what goes into website pricing, what to watch out for, and how to figure out what you should spend based on your business stage.

In this episode, Cat Doyle answers questions about email automation and consent-based marketing. Do you get stuck wondering how many emails to send? Or whether to do a quiz or a PDF? We got you!

If you build it, they won't come! 🙁 Here's why... You need to proactively promote yourself and your website. There's a common misbelief that the act of launching a website will cause a rush of new sales to fly in. That's not true! If you stop advertising, your website traffic will dry up!

Branding and AI can work together, or they can work against one another. In this episode, Julie shares her thoughts on how AI can impact your brand.

Julie: "...the whole purpose of branding is to get you to really strongly share who you are and your expertise. And if you can… If you can beam that out really strongly, then you end up attracting the right people to you and turning the wrong ones away."

Thinking about hiring a web designer but feeling overwhelmed? You’re not alone. Before you take the plunge, there are a few key things you should know—things that will save you time, money, and a lot of stress. As a web designer, I’ve seen too many business owners dive in without a clear plan, only to feel frustrated later. This episode will walk you through exactly what to consider before hiring someone, so you can move forward with confidence, knowing you’re making the right choice for your business.

Sherry is a financial coach who helps self employed individuals understand manage their money. She often particularly works with people with ADHD.

In this episode, Sherry and I discuss:

• Her personal situation and how she got her start as a money coach.
• Avoiding debt after job loss.
• What she needed to go through to make her business work for her.
• How to get the benefits of being unemployed without the negatives of unstable income.
• Why Lou can’t give you a flat out answer to, “how much should I spend on my ads?” — Sherry has a response to this.
• How Sherry helps you understand what you can spend money on for your business.
• What’s up with money saving rules?
• Sherry’s one-and-only money saving rule.
• Big investments can be scary, but they don’t have to be if they’ll help you get things done in a better way.
• Low hanging fruit items you can eliminate if you’re struggling with budget.
• Yes, phone calls can be a bother, but making them can help you get relief from payments.
• A money-saving area most people don’t think about.
• Some thoughts on money mindset and beliefs.

PSA to the solopreneur or small business owner who is keen on Google Ads or Facebook ads: I want to help. But paid ads may not be right for you!

This video discusses my experiences working in digital agencies, and taking a look into small business Google Ads accounts.

If you've ever felt overwhelmed by SEO or unsure where to start, you're not alone. Many online service providers know they need it but get stuck in the technical jargon and complicated strategies. The good news? SEO doesn't have to be a mystery. In fact, there are simple, often overlooked benefits that can make a huge impact on your business without diving into the deep end of tech-speak. Join Jules and I as we uncover a few of these hidden gems and show you how SEO can actually work in your favor, no tech expertise required.

Paid ads can be a great way to grow your business or amplify your next launch. But from my experience as a paid ads specialist for the last 4 years, I’ve seen a lot of disasters! Sometimes, ads don’t bring in the results you expected. Sometimes, important information is missed when determining what resources you need for success.

In this episode I'm going to uncover some common reasons why ads might no work for you. And what you may want to consider instead.

I want to help business owners use the internet to sell things. If that means saving money by NOT doing something, then I feel like that's a success in its own right.

You might know you can solve your customer's problem, but can you explain how you do it in their language? In this episode, Brandy Wells explains what a copywriter does to help you get more sales. If you've ever asked yourself, "What does a copywriter do?" the answer goes beyond making words look good or sound smart. You need to articulate your message in a way that compels a customer to buy. Furthermore, you need to ensure this message is consistent across all phases of your marketing.

When deciding whether to DIY or hire an ads manager, it's important to consider not just the time you'll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself versus hiring someone to help. It's not just about saving time—professionals know how to handle the fiddly parts of ad platforms. I also touch on how the iOS 14 update messed with Facebook Ads, which is a good reason to have a specialist on hand! This episode also covers my opinion on whether it's a good idea to let a third-party app manage everything. I compare a good digital marketing strategy to having a flexible, thorough consultation with a doctor, and share the real secret to succeeding with paid ads: being adaptable and well-rounded.

This episode answers some questions my listeners have asked: Paid VS organic - which should you choose if you have a low budget? Listen in to hear me explain based on my professional experience.

Do you own your audience, or are you renting it? If the only way you're reaching new audiences and nurturing them is through social media, then you're doing the latter. And this is a problem because if your accounts is hacked or deleted, it can be difficult to get it back. Whereas, if you grow an email list, you own that database! This gives you a chance to speak more intimately with your audience, and assures your message are being read. Uncover more merits of email list building in this podcast episode with Bev Roberts.

Want to know what's involved and what to expect from boosted posts VS using the ads manager? This episode is for you! In this episode, I share my wisdom and experiences with setting up Facebook ad campaigns for success. I'd like for you to know what's involved, before you start diving in.

Not sure what your website needs? First ask yourself what your business needs, and then what your customers need. In this interview with web developer, Kim Maxwell, we explain website requirements for coaches, course providers, and service providers in more detail. Tune in if you want to know more!

If you run a business, and you’re unsure if paid media ads are for you, you’re not alone! In this podcast episode, I’ll tell you what you need to know before you start asking for help. I’ve had to deal with a few prospective clients asking me to help, only to redirect them on another course. So grab a cuppa and sit down with me if you’d like some insights!

It's been mentioned several times now in my podcasts, and now I'll answer: Why use email marketing? As a marketing person, I love businesses who take a proactive approach to grow their list. Not only that, but making good use of it. Email marketing is especially useful in a number of ways for paid media advertising!

Ever wondered how some coaches and group program facilitators make their content marketing look… effortless? In this guest interview with Claire Riley, we unlock her content marketing success secrets! (And how she can help you achieve this too!)

What’s the point of it all if there are established businesses advertising online? In this episode I explain why you shouldn’t let that be a barrier to you investing in social media marketing, search marketing, email, or anything else online!

Creating an audience to target with Facebook ads (or Google Ads)? How? Why? Where? Who? In this episode, I explain what you need to know about audiences, and my tactics on creating Facebook ads targeting interests.I tell you what I do if you’re not sure what interests to target… Or even if you should!

Find out why website accessibility matters for your business and makes the web better for everyone. Nikki Vera is a disabled brand and web designer who helps business owners make their websites fair and better. You might be surprised to learn that more people are disabled than you realise! You’d also be surprised to know how efforts we put on our websites to help visually impaired people also helps with SEO.

I see this question asked all over the place: Which is better: Google Ads or Facebook ads? To put it simply: There isn't one that trumps over the other overall. No really! It's true! In this podcast episode, I take a deep dive into Google VS Facebook ads, whilst giving examples from my experience. Each one has their place in your marketing strategy, together and apart.

In this episode I explain what all the different results and metrics mean in Facebook ads (this also generally explains Google Ads). This is intended for those in the beginner or early stage of managing their own ads, and is aimed to help understand what you’re getting yourself into. I also take a dive into platform and appropriateness for health-related businesses, and how current trends in 2024 may impact how you appear in Google Ads. I’m a passionate digital marketer, who has worked in this industry since 2011 and have managed ads for clients since 2019. I do want to help businesses grow and succeed, but in my good conscience, I want your time and money spent in ways that actually move the needle for you.

One often forgotten aspect of putting your business online is making sure you’re compliant. In this podcast episode, Shalini takes us through some of the ways she helps businesses with their contracts and agreements. Shalini explains the need for congruency between what you’re offering, your marketing material, your suppliers (if applicable), and your legal agreements.

You might know that social media ads can be a cost-effective tool to grow your business. What you might not know is what to put in them. So let's talk about that! In this podcast episode I'll explain some effective Facebook ads examples. What content do you need? And where do you make these ads go?

In this podcast episode, I unpack the pixel! What’s a Facebook pixel? Why do you need one? Does it help promote your courses? Yes, yes, and yes! Oh and by the way, yes you can run ads without one, absolutely. I’ll explain why you want one, what information you get about your audience, and more.

Ever felt overwhelmed by all the tech needed to run your business? In this episode Jenn explains how they help, and gives examples of tech needed for business in start-up and beyond.

I don't usually speak about SEO. But when I do, I can get pretty passionate!

In this episode I explain what SEO is. And who I recommend to go to for your SEO needs. I've been in the digital marketing industry since 2011. During this time, I've seen some good and bad. Every day in business Facebook groups there are business owners complaining about bad SEO companies taking them for a ride. I don't want this for you. So listen on for my advice on what SEO involves in 2024, and where to go for further advice and help.

Are you questioning whether you should run your own ads? Let's explore this together with my marketing expert insights!

Social media is like a party where you get to meet new people and potentially make new friends. You can do the same on LinkedIn too! In this episode, Laurie shares all on how to be the life of the party and build your personal brand on LinkedIn.

Is your tech ready for ads? Do you know what you're getting yourself into. Well I'm here to let you know that there's more to Facebook ads than just hitting publish. Especially so if you want to see real results. Listen on to find out what tech you need!

Is there a way you can test your first Facebook ad without committing to huge budgets? You bet there is! Tune in to this podcast episode where I explain Boosty Posties (boosted posts) for beginners.

My guest, Tash Corbin loves organic content! (Almost as much as she loves ads!) In this lively and info-packed episode, we explain how successful organic content can be worked into paid ads success.

In this episode I explain how to decide on a good ads budget for list growth. This is for you if you're not sure how much to allocate to grow your email list. I'll tell you how you can find out information to make this decision easier.

In this more casual podcast episode, I get to learn about The Queer Mystic and how this brand name came to be. We also talk about networking for neurodivergent folk and introverts!

These three things are highly recommended, if not crucial to do before you hire an ads manager. In fact, I'll most likely turn a prospective client away if they haven't begun to consider these things.

To boost or not? If you've been studying digital marketing for a while, you may have marketers telling you to avoid it. But in this episode, I'm going to give you permission to boost your Facebook or Instagram posts. Yes there are use cases when a boosted post can work! And there are times when you really, really shouldn't.

Video didn’t kill the radio star after all!
Radio, along with TV, is the most trusted source of information sharing in Australia and community radio is a fast track to connect with your local community.
Loretta Hart shares shows how you can win at sharing your brand on community radio.

What do ogres, onions, cakes and good ad strategies have in common? They all have layers! And if you want to use ads for sales, you can't go without them.