SUMMARY:

In this episode of Homegrown Hustle, host Matt Eickman sits down with Andrew Seifert, an executive sales coach from Southwest Consulting and a seasoned entrepreneur. They dive deep into the art of sales, the psychology of coaching, and how yoga, storytelling, and horses can transform your approach to business.

Andrew shares powerful insights from his time at Oracle, his experiences running a yoga studio, and how he turned financial disaster into a six-figure comeback. If you're an entrepreneur looking to close more deals, refine your leadership skills, or develop an unbeatable mindset, this is an episode you can’t miss!

KEY TAKEAWAYS:

✅ Sales is storytelling. If your pitch doesn’t tell a compelling story, you’re losing sales. (Timestamp: 23:28)

✅ Your biggest setbacks are your best setups. Andrew’s business collapsed overnight, but his goal-setting system got him back on track. (Timestamp: 11:59)

✅ The best sales scripts aren’t scripts at all. They’re structured conversations that allow for flexibility and connection. (Timestamp: 25:24)

✅ Hiring top sales talent? Ask this ONE question. If they don’t have written goals, they probably aren’t a closer. (Timestamp: 38:23)

✅ Mastering follow-ups is key to closing deals. If you’re not re-engaging leads the right way, you’re leaving money on the table. (Timestamp: 30:40)

✅ Your energy influences everything. Whether it’s sales, coaching, or leadership, your ability to stay calm and present determines your success. (Timestamp: 19:32)

CHAPTERS:

⏳ [00:00] – Welcome to Homegrown Hustle

Matt Eickman introduces the podcast and today’s guest, Andrew Seifert.
Why local entrepreneurship and leadership matter.

💼 [01:12] – Andrew’s Journey into Sales & Coaching

From music business to sales coaching—Andrew’s unconventional career path.
How he became a coach by accident while training new sales reps at Oracle.
The importance of storytelling in sales.