HFS PODCASTS

HFS PODCASTS

By HFS

HFS PODCASTS extract a real and unfiltered view of business operations and the world today and in the future. Watch or listen now, in order to be updated with the latest insights from senior HFS analysts and enterprise leaders.
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Unfiltered Stories | Pivoting Toward the New Frontier in Travel & Hospitality

HFS PODCASTSAug 08, 2024
00:00
28:19
HFS GCC Advantage | GBS as a transformation engine at Ecolab

HFS GCC Advantage | GBS as a transformation engine at Ecolab

Join Achyuta Ghosh and Steve Rudderham for a conversation on how GBS is being rebuilt as a true engine of enterprise value, not just a scaled shared services function. They discuss how Ecolab’s “One Ecolab” strategy is reshaping GBS around nine end-to-end processes, why cost and SLAs are now table stakes rather than differentiators, and how data, AI, and talent are coming together to move the needle on customer experience, growth, and enterprise decision-making.

What you’ll hear:

  • Why the traditional shared services playbook is running out of runway, and how Ecolab is positioning GBS as the connector across process, data, people, and technology.
  • Steve draws on 15 years across Kellogg, AkzoNobel, Carrier, and his early BPO days at GECIS, and shares what he is doing three months into leading GBS at Ecolab.

Key takeaways:

  • Why cost per transaction and SLAs are table stakes, and what enterprise KPIs GBS should actually be moving.
  • How Ecolab has organized the enterprise into nine end-to-end processes, with GBS acting as the connector between functions and geographies.
  • How a lead-to-cash view, applied to the top 35 clients, is helping GBS improve customer experience and free up commercial time.
  • The data-first agenda: moving customer, vendor, and financial master data from a byproduct into a true enterprise asset before scaling AI.
  • A real example of how collecting data changed the team's prioritization of customer calls and freed capacity for higher-value work.
  • Why running fast on AI without fixing data governance and process consistency is a common mistake, and how Ecolab is sequencing that work.
  • The talent shift: reskilling every associate on AI and automation basics, while bringing in specialized talent in advanced analytics and AI.
  • Why the gap between leading and lagging GBS organizations is going to widen, and what separates the two three years from now.

To know more about HFS on Global Capability Centers (GCCs), visit us here: https://www.hfsresearch.com/global-capability-centers-gccs/

Jul 20, 202616:21
HFS GCC Advantage | Jumping the curve: Building a GCC in the AI era

HFS GCC Advantage | Jumping the curve: Building a GCC in the AI era

Join Achyuta Ghosh and Mohit Bhatia for a candid conversation on what it takes to build a strategic GCC from an early stage, at a time when the old playbook no longer applies. They discuss why the answer is not to jump straight into AI, why fixing the basics still matters, how Rolls-Royce is thinking about data, talent, and enterprise outcomes, and what India means as a home market for a company known globally for jet engines, propulsion, and energy.

What you'll hear:

  • Why an early-stage GCC in 2026 does not need to follow the four-stage transformation curve that GCCs went through 20 years ago, and where it can leapfrog straight to modern platforms.
  • Mohit draws on nearly four decades across Maersk, Mondelez, Genpact, and American Express, and shares how he is applying that experience at Rolls-Royce without falling back on the traditional playbook.

Key takeaways:

  • Why the first 12 to 18 months of a new GCC are still about execution excellence and fixing the basics, before piling on modern tech and AI.
  • How to "jump the curve" and start at the top of someone else's S-curve, rather than repeating three decades of legacy build-outs.
  • Why AI should sit in the fabric of processes, not as a set of pilots or point solutions bolted on the side.
  • The data-first agenda: cleaning, safeguarding, and segregating data before expecting AI to produce ROI.
  • How Mohit is thinking about services-as-software and why the shift will be gradual, not overnight, until the ecosystem catches up on data integrity and end-to-end processes.
  • The build versus buy call: keeping core GCC execution internal while partnering with third parties on ERP, workflow tools, and system integration.
  • Where AI actually pays off at Rolls-Royce, from predictive analytics on jet engine maintenance to three-way match, auto-reconciliations, and employee self-service.
  • The talent shift: hiring for curiosity, learning agility, enterprise leader mindset, and tech comfort, without discounting people management, empathetic leadership, and domain expertise.
  • Why Rolls-Royce is treating India as a home market, and what the ecosystem could look like at 10,000 people over the next five to seven years.

To know more about HFS on Global Capability Centers (GCCs), visit us here: https://www.hfsresearch.com/global-capability-centers-gccs/

Jul 09, 202617:28
Unfiltered Stories | HFS & Cognizant: Why AI means more consulting, not less

Unfiltered Stories | HFS & Cognizant: Why AI means more consulting, not less

In this episode of HFS Unfiltered Stories, Saurabh Gupta, President of HFS Research, sits down with Shveta Arora, SVP & Global Head of Consulting at Cognizant, for a candid conversation about one of the most contested questions in enterprise tech right now: what does AI actually do to consulting?

The consensus fear is that AI hollows out consulting. Shveta makes the opposite case, there will be more consulting because of AI, not less, and walks through the structural shifts already reshaping how the work gets delivered. Consultants are moving beyond “slideware” to vibe-code show-and-tell prototypes and working proofs of concept. Agentic transformations now demand consulting and domain expertise embedded across the entire lifecycle, not just the front end, but through build (context engineering, ontology engineering) and into run, where agent performance is continuously improved after deployment.

Saurabh and Shveta dig into the model makers, Anthropic, OpenAI, and others — moving into the services market, and why Shveta sees that as the biggest possible endorsement of how valuable services are. They unpack Cognizant's concept of the “AI velocity gap”, the distance between raw model capability and the enterprise value clients can realize, and why services are the only way to close it. The conversation also brings HFS Research's “services-as-software” thesis to life, with customer service and high-volume processes like payroll and accounts payable as concrete examples of agent-run, human-managed delivery.

Finally, the two tackle the hardest unsolved problems: enterprise “talent debt” (which Shveta argues leaders should tackle before technology debt), bottom-up innovation as the way to bring employees along, the broken economics of buying AI-enabled services when rate cards and token-based pricing both fall short, and how her own leadership style is shifting toward a hands-on “player coach” model. A sharp, fast-moving discussion for anyone navigating the future of consulting, BPO, and enterprise AI.

Jul 08, 202619:13
Unfiltered Stories | HFS & LTM: Infrastructure is now the control plane for Enterprise AI

Unfiltered Stories | HFS & LTM: Infrastructure is now the control plane for Enterprise AI

In this episode of HFS Unfiltered Stories, Ashwin Venkatesan, Executive Research Leader at HFS Research, sat down with Pandiya Kumar Rajamony, Executive Vice President at LTM, to discuss one of the hottest topics in enterprise tech today: how AI is fundamentally rewiring infrastructure services.

Following HFS Research's Horizons report on next-generation infrastructure services, where LTM was positioned as a Horizon 3 provider, this conversation digs into why infrastructure has shifted from simply hosting workloads to becoming the intelligent control plane for enterprise AI. Pandi explains why the question is no longer “Can my infrastructure run AI?” but rather “Can my infrastructure help me scale AI safely, efficiently, and intelligently?”

The discussion covers the four forces reshaping enterprise infrastructure expectations: AI-aware infrastructure (since training and inference behave very differently), dynamic workload placement across cloud, data center, and edge, security and governance in the age of AI agents, and the rising cost pressure of GPU infrastructure and tokenization. Pand also tackles data and infrastructure sovereignty, the move toward heterogeneous CPU-plus-GPU workloads, and why true AI-native operations can't be achieved by simply layering automation onto existing processes.

You'll also hear how LTM's cognitive infrastructure services strategy comes to life through its BlueVerse platform, BlueVerse Knowledge Fabric, and the IRUN agentic operating model: including two real client stories: modernizing India's tax analytics platform for the Central Board of Direct Taxes (Insight 2.0), delivering the same performance with a 37% lower GPU footprint, and an IRUN super-agent deployment for a long-standing travel client that cut operational costs by 35% while doubling engagement revenue.

Learn more about the 2026 HFS Next-gen IT Infrastructure Services report - covering 17 service providers: https://www.hfsresearch.com/research/hfs-horizons-next-gen-it-infrastructure-services-2026/

Jul 06, 202613:51
Unfiltered Stories | How AI enables a platform-based approach to enterprise modernization

Unfiltered Stories | How AI enables a platform-based approach to enterprise modernization

In this episode of Unfiltered Stories, Saurabh Gupta sits down with Rory Fidler, CIO at Menzies Aviation, and Sorabh Singhal from Wipro to talk about a challenge every enterprise is facing right now, modernization that never seems to end.

This videocast is divided into three episodes. Watch all three to hear the complete conversation and explore the key insights on AI and legacy modernization.

Episode 1: Unfiltered Stories | How AI enables a platform-based approach to enterprise modernization - Why modernization never ends

Enterprise modernization has been underway for years, yet most organizations still feel stuck. Now, with AI accelerating the urgency, leaders are caught between pressure to move fast and fatigue from past efforts. In this episode, we explore why modernization programs often succeed on paper but fail to deliver real impact, and why AI is making this challenge even more critical.

What you’ll hear

  • The reality of AI hype vs fear on the ground
  • Why modernization feels like a never-ending cycle
  • The disconnect between reported success and real outcomes
  • Why “bolt-on” approaches fail

Watch Part 2 to see how leading enterprises are breaking out of this cycle with a platform-based approach.

Episode 2: Unfiltered Stories | How AI enables a platform-based approach to enterprise modernization - From projects to platforms

Modernization doesn’t work when treated as isolated projects. It works when reimagined as a platform-driven transformation. In this episode, we explore how organizations are moving from fragmented systems to platform-based architectures, and why this shift is critical before AI can deliver real value.

What you’ll hear

  • The real role of AI in modernization
  • Why most enterprises get stuck in pilot mode
  • A real-world example of platform-led transformation
  • Why data becomes the foundation for AI

Watch Part 3 to understand how AI turns modernization into a continuous, value-driving capability.

Episode 3: Unfiltered Stories | How AI enables a platform-based approach to enterprise modernization - From modernization to business value

Modernization is no longer just about upgrading systems. It’s about enabling continuous transformation and business growth. In this final episode, we explore how AI builds on platform foundations to unlock new value, drive innovation, and reshape how enterprises operate.

What you’ll hear

  • Why modernization must become continuous
  • How AI connects systems into a “thread of gold.”
  • What real business value from AI looks like
  • Practical advice for CIOs to get started

Watch the full series to see how enterprises are rethinking modernization for the AI era, and what it takes to make it work in practice.

Read the full report "Legacy modernization is a competitiveness issue, and CIOs must own the fix," here.

Jun 30, 202631:40
HFS GCC Advantage | From functions to outcomes: Inside a Healthcare GCC

HFS GCC Advantage | From functions to outcomes: Inside a Healthcare GCC

Join Achyuta Ghosh and Arvind Vaishnav for a conversation on how a healthcare GCC creates real impact for patients and clinicians, and what it takes for a center to move from running functions to shaping enterprise outcomes. They discuss how the Philips Innovation Campus is building AI-led solutions that cut MRI scan times in half, the talent shifts behind end-to-end value creation, and how partnerships with clinicians, academia, and startups are reshaping healthcare innovation from Bangalore.

What you'll hear:

  • Why the Philips Innovation Campus, with around 4,000 people and more than 30 years in Bangalore, is one of the largest healthcare innovation hubs in India, and what makes its work different from a traditional GCC.
  • Arvind walks through real examples of how the campus delivers functional, economic, and social value, including SmartSpeed MRI, a homegrown AI capability that cuts scan time by 50 percent.

Key takeaways:

  • How a healthcare GCC measures impact through three lenses: functional value, economic value, and social value.
  • A real example of bringing MRI scan time down from an hour to thirty minutes, and what that means for patients, clinicians, and access to care.
  • Why end-to-end ownership of the clinician and patient journey is the new bar for healthcare GCCs.
  • The talent shifts driving this change: clinical and product roles, quality and safety expertise, and digital skills like AI and cloud.
  • The role of ecosystem partnerships with clinicians, academia, and startups in accelerating healthcare innovation.
  • How AI is helping clinicians spend more time with patients, and less time with the technology.
  • What is changing in how healthcare GCCs are expected to deliver, from supporting functions to shaping outcomes.

To know more about HFS on Global Capability Centers (GCCs), visit us here: https://www.hfsresearch.com/global-capability-centers-gccs/

Jun 29, 202617:60
HFS GCC Advantage | From doing to deciding: Reshaping work in the AI era

HFS GCC Advantage | From doing to deciding: Reshaping work in the AI era

Join Achyuta Ghosh and Aparna Rao for a practical conversation on how AI is changing the actual work inside GCCs, and what that means for roles, skills, and leadership. They discuss how the GCC model is moving from processing tasks to making decisions, why AI cannot fix weak fundamentals, and what leaders need to do right now to stay relevant.

What you'll hear:

  • Why work in GCCs is no longer organized around steps and tasks.
  • It is increasingly organized around decisions, and what humans should do versus what AI should do.
  • Aparna draws on 25 years of building and scaling six GCCs across IT, retail, agriculture, pharma, and pharma logistics, and shares what is actually working on the ground at Cencora.

Key takeaways:

  • Why has work not reduced inside GCCs? It has elevated, and the bar for talent has risen with it.
  • The three shifts reshaping GCC roles: from processing to judgment, from deep silos to T-shaped capability, and from doing the work to influencing how it gets done.
  • Why does AI not fix weak fundamentals? It amplifies them, and what to do about that before you scale anything.
  • Why is the right starting point not the tool, but the business problem, and how a recent hackathon at Cencora made that visible?
  • How democratizing AI access, building AI governance into the capability framework, and investing in human learning together change what a GCC can deliver.
  • Practical guidance for this quarter: redesign one or two high-impact workflows end-to-end rather than trying to transform everything at once.
  • Why will the winners not be the GCCs that adopt AI the fastest, but the ones that use it most thoughtfully?

To know more about HFS on Global Capability Centers (GCCs), visit us here: https://www.hfsresearch.com/global-capability-centers-gccs/

Jun 23, 202619:45
HFS GCC Advantage | From landlord to leader: Rethinking GCC leadership in the AI era

HFS GCC Advantage | From landlord to leader: Rethinking GCC leadership in the AI era

Join Achyuta Ghosh and Arindam Mukhopadhyay for a candid conversation on how leadership in Global Capability Centers must change. They talk about how the GCC model is moving past the old scale game and the "landlord" style of leadership, as AI reshapes how work gets done, how value is delivered, and what GCC leaders need to focus on next.

What you'll hear:

  • Why the biggest threat to the GCC model isn’t AI.
  • It is leadership that has drifted away from domain expertise and process ownership, and what it takes to close that gap.
  • Arindam draws on nearly two decades of building, scaling, transforming, and exiting GCCs across India, the Philippines, Malaysia, Poland, Hungary, Costa Rica, Ireland, and the US, and shares his view on what future-ready leadership looks like.

Key takeaways:

  • Why strong GCC growth numbers can mask real questions about long-term sustainability.
  • The end of the "landlord" leadership role. • Managing facilities and headcount is no longer enough.
  • Why the shift from scale-led to outcome-driven GCCs is a leadership problem first, and a technology problem second.
  • The value of staying close to the process and demanding excellence from your team rather than just their time.
  • How AI is reshaping the talent pyramid and the skills GCCs will need next.
  • A practical test every leader can apply: start from the assumption that AI can do the work and rule it out only after kicking the tires hard.
  • Why the next wave of GCC leaders will pivot from running large teams of people to leading a smaller core of rare, high-impact skills.
  • The simple leadership mantra to carry forward: your job is to make your colleagues successful.

To know more about HFS on Global Capability Centers (GCCs), visit us here.

Jun 16, 202617:22
Unfiltered Stories | Blockchain is the killer app for AI

Unfiltered Stories | Blockchain is the killer app for AI

In this episode of Unfiltered Stories, HFS Research President Saurabh Gupta sits down with Eric Piscini, CEO of Hashgraph, to explore the real intersection of AI and blockchain and why trust is becoming the defining challenge for both.

While AI is rapidly reshaping enterprise workflows, one question continues to surface. Can we trust it? This conversation dives into how distributed ledger technology is quietly emerging as the trust layer for AI, enabling transparency, control, and accountability in a world driven by autonomous systems.

From stablecoins and tokenization to AI-driven payments and decentralized governance, Eric shares how blockchain is moving beyond hype into real enterprise adoption. If you are thinking about the future of AI at scale, this conversation connects the dots between two of the most important technologies shaping it.

What you’ll learn

  • Why trust is the biggest barrier to enterprise AI adoption
  • How blockchain can act as a control and audit layer for AI systems
  • The real differences between stablecoins, tokenized cash, and CBDCs
  • How AI and blockchain are converging to enable new business models
  • What asset tokenization means for enterprises and individuals
  • How AI-driven payments and autonomous agents will reshape transactions

Key takeaways

  • AI and blockchain are complementary technologies, not competing ones
  • Blockchain enables transparency and accountability for AI decisions
  • Enterprise adoption of blockchain is accelerating due to regulatory clarity
  • Tokenization has the potential to unlock new forms of value and access
  • AI-driven agents will require trusted payment and transaction systems
  • The future of trust in digital systems will be built into the infrastructure
Jun 11, 202622:13
Unfiltered Stories | HFS Horizons - Agentic Tech: How EMA shifts from human, to agent orchestration
Jun 08, 202612:34
Unfiltered Stories | Building trust and scaling Agentic AI

Unfiltered Stories | Building trust and scaling Agentic AI

In this episode, HFS Research’s Dana Daher is joined by Genpact’s Ajay Vasal to unpack insights from a new study of over 500 enterprise leaders on what it really takes to scale agentic AI.

While most organizations believe the technology is ready, very few are prepared to let AI act autonomously. The conversation explores why this is not a technology challenge, but an operating model shift that requires rethinking processes, governance, and decision-making at a fundamental level.

Drawing from real-world experience, Ajay shares how enterprises can move beyond pilots and unlock value by redesigning workflows for AI, establishing accountability, and shifting how success is measured. This is a practical discussion on what separates AI ambition from execution.

What you’ll learn

  • Why scaling agentic AI is an operating model challenge, not a technology one
  • The gap between AI ambition and enterprise readiness
  • How to redesign processes for autonomous execution
  • What governance and accountability look like in an AI-driven environment
  • Why productivity alone is not the right way to measure AI success
  • How leading enterprises are moving from pilots to real business impact

Key takeaways

  • Most enterprises trust AI to recommend, but not to act
  • AI cannot be layered onto processes designed for humans
  • Process redesign is critical to unlocking AI value
  • Governance and decision ownership must be clearly defined
  • Measuring AI through productivity alone limits its true potential
  • Organizations that treat AI as a business transformation will scale faster

Also, read the associated Market Impact Report titled "Autonomy requires trust in AI", here: https://www.hfsresearch.com/research/autonomy-requires-trust-in-ai/

May 26, 202618:16
Hot Tech | OrbitShift - How to turn signals into sales

Hot Tech | OrbitShift - How to turn signals into sales

HFS Research selected OrbitShift as a Hot Tech for its ability to turn fragmented market signals into structured opportunity shaping and pipeline execution through full-stack agentic orchestration.

In this videocast, HFS Executive Research Leader David Cushman sits down with OrbitShift co-founder and CEO Saurabh Mishra to unpack what that really means in practice. Together, they explore how sales teams are navigating an increasingly complex landscape filled with dashboards, signals, and AI tools, yet still struggle to prioritize the right opportunities at the right time.

The conversation looks at how OrbitShift approaches this challenge differently, combining contextual intelligence, real-time data, and agent-driven workflows to support deal shaping and pipeline development. Saurabh also shares where automation works best, where human judgment remains critical, and how this balance is evolving as agent capabilities mature.

From pipeline impact and user experience to the future of agent-to-agent interactions, this discussion offers a grounded view of how sales models are shifting and what it takes to turn signals into meaningful outcomes.

Key points discussed:

  • What kind of data makes the biggest difference to sales conversions?
  • Where should agentic AI be deployed and where should humans remain at the helm, and how should we prepare for the rise of agent-to-agent sales?

Read the HFS Hot Tech report, titled “HFS Hot Tech: OrbitShift”, here: https://www.hfsresearch.com/research/hfs-hot-tech-orbitshift/

May 20, 202614:56
Unfiltered Stories | Gopalratnam, Global CIO, Philips: Physical AI for software-defined healthcare

Unfiltered Stories | Gopalratnam, Global CIO, Philips: Physical AI for software-defined healthcare

Healthcare is undergoing a serious transition away from hardware-centric systems toward software-defined and physical AI-enabled healthcare environments.

Healthcare is also moving toward a paradigm that is proactive, personalized, and ambient, leveraging intelligent technologies to improve patient care, operational efficiency, and clinical outcomes.

The conversation explores how technologies such as advanced diagnostics, surgical robotics, remote monitoring, and smart medical devices are reshaping healthcare delivery. Gopal also shares practical insights into the challenges the industry faces around regulation, cybersecurity, data interoperability, verification and validation, and operational transformation.

Most importantly, the discussion highlights how healthcare is gradually moving from reactive treatment models toward more proactive, personalized, and patient-centric care by 2030.

This is a valuable conversation for healthcare leaders, technology executives, and anyone interested in the future of healthcare innovation.

Watch this insightful interaction Ramachandran S, HFS Research, had with Gopalratnam VC, Executive Vice President and Global CIO at Philips, on the move toward software-defined healthcare.

Key Takeaways

  • Software is becoming the key differentiator in modern medical devices.
  • Intelligent systems and robotics are improving precision and operational efficiency in healthcare.
  • Verification, validation, and compliance remain critical in healthcare technology adoption.
  • Data fragmentation and lack of interoperability continue to slow innovation across healthcare ecosystems.
  • The healthcare industry is moving toward more proactive and preventive care models.
  • Personalized healthcare experiences will become increasingly important by 2030.
  • Automation can help reduce administrative burdens for clinicians and healthcare staff.
  • Future healthcare systems are expected to become more connected, efficient, and patient-focused.
May 18, 202623:25
Unfiltered Stories | Agentic Services Horizons: iOPEX on Domain Expertise and Outcome Pricing
May 13, 202609:02
Fireside Chat | From headcount to outcomes: Rethinking digital engineering in the AI era
Apr 29, 202616:49
Unfiltered Stories | Revolutionizing the Boardroom: Women at the Helm

Unfiltered Stories | Revolutionizing the Boardroom: Women at the Helm

Join Saurabh Gupta and Rita Scroggin in a compelling discussion about the transformative power of diversity in corporate leadership. Discover how Firstboard.io is leading the charge to place more women in boardrooms, challenging traditional norms, and fostering innovation and inclusivity in governance.

What you'll hear:

  • This episode delves into the mission of Firstboard.io, the challenges of diversifying boardrooms, and the urgent need for modernizing leadership to keep pace with technological advancements like AI.
  • Rita shares her insights on breaking insider networks, building new ecosystems, and the strategic importance of gender parity in corporate boards.

Key takeaways:

  • The impact of Firstboard.io's mission on corporate leadership and diversity.
  • Challenges posed by traditional board appointment processes and insider networks.
  • The importance of creating new networks for visibility and board readiness.
  • The disconnect between AI advancements and board expertise, and the leadership gaps that hinder innovation.
  • Balancing short-term financial results with long-term strategic vision in boardrooms.
  • The influence of company size, reserves, and industry on board composition and decision-making.
  • The future of gender parity on boards and the need for nimble, inclusive leadership.
  • Best practices for private companies in adding independent directors early for growth and scaling.
Apr 17, 202613:22
Unfiltered Stories | AI can fix tech debt but it might also create more

Unfiltered Stories | AI can fix tech debt but it might also create more

AI is both exposing and accelerating the fight against tech debt, but it’s not a silver bullet.

In this episode of HFS Unfiltered Stories, Saurabh Gupta, President at HFS Research, speaks with Amardeep Setty, Director - Global IS - Customer Experience, at Nissan Motor Corporation, and Pinak Kiran Vedalankar, Group VP Technology & International Head of Engineering at Publicis Sapient, about what it really takes to become “AI-ready.” The discussion goes beyond technology to focus on mindset, governance, data readiness, and the shift toward new operating models.From using AI to tackle technical debt to introducing the concept of “context debt,” this conversation explores how enterprises must rethink architecture, decision-making, and transformation itself.

Apr 08, 202613:05
Unfiltered Stories | How Cognizant builds the agent OS to win your AI future
Apr 07, 202619:54
Unfiltered Stories | EY on why enterprise blockchain isn't dead, it became the right kind of boring
Mar 30, 202614:15
Unfiltered Stories | AI in Insurance: Buzzword or Real Transformation with MSIG USA's Prashant

Unfiltered Stories | AI in Insurance: Buzzword or Real Transformation with MSIG USA's Prashant

Is AI truly transforming insurance, or is it just the latest industry buzzword?

In this episode of HFS Unfiltered, Saurabh Gupta, President at HFS Research, sat down with Prashant Hinge, Chief Information & Transformation Officer at MSIG USA, and Ian Maher, Research Fellow & Senior Advisor at HFS Research, to explore what it really takes to move AI from hype to measurable business value.

From underwriting and claims to leadership alignment and talent fears, this candid conversation explores why most AI pilots never scale, and what separates the 5% that actually make it into production.

They discuss:

  • Why AI is just a tool, not a strategy
  • The gap between ambition and reality
  • How AI impacts insurance P&L, not just productivity
  • The real leadership challenge behind transformation
  • Why employee fear is an opportunity, not a barrier
  • The biggest mistake insurers make when scaling AI

If you’re navigating AI in a highly regulated, legacy-heavy industry like insurance, this discussion is a must-watch.

Mar 26, 202628:43
Unfiltered Stories | Unlocking AI with self-funded transformation

Unfiltered Stories | Unlocking AI with self-funded transformation

Everyone wants to be AI-first. But no one wants to fund it. In this HFS Unfiltered Stories conversation, Saurabh Gupta, President at HFS Research, sits down with Kailash Attal, Chief Solutions Officer at UST, to tackle one of the toughest questions facing enterprises today: How do you fund AI when budgets are tight, and legacy costs are high?

With CFO scrutiny increasing and capital discipline at an all-time high, enterprises can’t simply “wait for the next budget cycle.” Instead, a new operating model is emerging, a self-funded transformation, where savings generated from optimization are reinvested directly into AI and innovation.

They together explored:

  • Why 8 out of 10 enterprises say they cannot wait to transform
  • How to combine “run” and “transform” into one operating model
  • Why AI is blurring the lines between IT and business
  • How services-as-software becomes realistic through structured self-funding
  • What must change culturally and operationally to make this work

This isn’t about cost-cutting. It’s about creating a flywheel of savings, reinvestment, and growth, and if your organization is struggling with the how of AI, this conversation is for you.

For more insights, read our POV, Stop waiting for budget: How enterprises are funding transformation from within: https://www.hfsresearch.com/research/stop-waiting-for-budget-how-enterprises-are-funding-transformation-from-within/

Learn more about UST’s approach to self-funded transformation here: https://www.ust.com/en/sft

If you’re interested in discussing SFT with UST, you can connect with their team here: https://www.ust.com/en/contact-us

Mar 24, 202619:24
Unfiltered Stories | “How to AI” with IBM’s Thiru

Unfiltered Stories | “How to AI” with IBM’s Thiru

Everyone understands why AI matters. The value is clear. The technology is evolving at breakneck speed. But here’s the real question: how do you actually make it work at scale?

In this episode of HFS Unfiltered Stories, Saurabh Gupta, President at HFS Research, sat down with Thiru Venkatachalam, VP & Senior Partner, Enterprise AI Transformation Leader at IBM Consulting, to tackle the biggest issue enterprises face today: moving beyond endless pilots and into real, production-grade AI.

Over 90% of enterprises are still stuck in “pilot purgatory.” So what’s missing?

They discussed:

  • Why enterprise AI is very different from the ChatGPT consumer moment
  • The hidden “enterprise debts” holding organizations back
  • How to think about AI ROI across short-term wins, competitive plays, and long-term moonshots
  • Why cost reduction alone is the wrong lens
  • The disruption AI is creating in IT software and services
  • Why AI transformation must be CEO-led
  • The role of platforms, governance, and security in scaling AI

This is a practical conversation about what it really takes to operationalize AI, from data and org design to leadership mindset.

Mar 20, 202624:53
Unfiltered Stories | Self-service is dead: Serve by AI is the future of CX

Unfiltered Stories | Self-service is dead: Serve by AI is the future of CX

In this HFS and Genpact CX Videocast, Melissa Fersht and Genpact’s Global Head of CX, Sachin Pai, explore how agentic AI is reshaping customer experience. CX is moving beyond chatbots and self-service to a future where AI doesn’t just assist customers, it acts on their behalf.

They examine the shift from handle-time metrics to P&L impact, the growing capability of AI in emotionally sensitive interactions, and the coming reversal of “press zero for a human” toward AI-first engagement.

The conversation highlights how roles will evolve from frontline execution to designing, governing, and improving intelligent agentic systems, signaling a major inflection point for CX, operations, and workforce transformation that’s coming well before 2030.

Key points discussed include:

  • Self-service is dead. The future is served by AI, and this signals a paradigm shift from deflection to delegation.
  • Emotional labor is no longer a sticking point. Generative pre-trained transformers are at a point where the emotional connection they can draw is exceeding what people can do.
  • CX measurements are no longer about productivity, it’s about metrics that directly impact a P&L statement.
  • Humans at the helm: our role moves from operators to supervisors, designers, and ethicists. We will be the ones who fix those agentic systems, improve the algorithms, and feed them with the right data.
Mar 12, 202613:48
Unfiltered Stories | From visibility to autonomy: closing the “data foundation vs agentic AI” gap in supply chains

Unfiltered Stories | From visibility to autonomy: closing the “data foundation vs agentic AI” gap in supply chains

In this HFS Research videocast with Mindsprint, Ashish Chaturvedi speaks with Rohit Sharma and Unnikrishnan Sasikumar on how supply chains are moving from visibility to intelligence amid disruption—shifting from AI pilots to outcome-led transformation (working capital, margin, customer experience). They explore what’s driving demand today including real-time planning, control towers, supplier collaboration, predictive analytics and what’s next: agentic AI for exception handling and the path to autonomous supply chains, grounded in trustworthy data foundations and an ecosystem approach across SAP/Microsoft cores plus specialist startups.

Key discussion points include:

  1. Enterprise demand today is still centered on “visibility + decision support.” Most current programs focus on real-time planning, control towers, supplier collaboration, and AI-driven dashboards/analytics to enable faster decisions during disruption.
  2. Clear shift from tactical work to integrated, tech-enabled operations. Buyers are moving away from manual Excel forecasting and siloed portals toward integrated solutions that support automated exception handling (including agentic AI), plus broader ecosystem collaboration and traceability.
  3. A widening “spend today vs build tomorrow” gap is shaping strategy. Enterprises are still investing heavily in analytics modernization, cloud, and data foundations, while major tech vendors are pushing hard on generative AI and agentic architectures—creating a sequencing challenge.
  4. Trustworthy data is the gating factor for autonomous supply chains. The conversation emphasizes that without strong data foundations (freshness, accuracy, governance, and resolving conflicting data sources), autonomy can create bad decisions (e.g., stock-out risk when systems think safety stock exists).
  5. Organizational capabilities matter as much as technology. Beyond platforms and tools, capability building and guardrails (e.g., CoE / governance frameworks) are positioned as essential to unlock value from data and AI.
  6. The partner stack is hybrid: ERP core plus startup innovation. SAP and Microsoft are described as dominant “core” stacks, while many enterprises augment them with specialist startups/scale-ups for niche planning, visibility, risk, and sustainability, requiring an ecosystem approach.
  7. Progress is real, but not linear. Enterprises are still getting foundations right, even as the tech investment trajectory points clearly toward more autonomous, AI-driven supply chain operations.

Read the HFS Horizons Report on Intelligent Supply Chain Services 2025: https://www.hfsresearch.com/research/hfs-horizons-intelligent-supply-chain-services-2025

Mar 03, 202622:31
Unfiltered Stories | The Future of Agentic Underwriting with Genpact's Insurance Policy Suite

Unfiltered Stories | The Future of Agentic Underwriting with Genpact's Insurance Policy Suite

In this HFS interview, Genpact’s Yasir Andrabi and Macdonald Okolie discuss why AI has so far fallen short of expectations in insurance—and what needs to change. The conversation explores how agentic AI, data-driven underwriting, dynamic risk prioritization, and the Genpact Insurance Policy Suite are helping insurers move beyond basic workflow automation to fundamentally rethink underwriting judgment, capacity management, and underwriting economics.

In the discussion, Yasir Andrabi, Agentic AI Leader for Insurance, and Macdonald Okolie, Global Head of Insurance Underwriting Practice at Genpact, outline a clear reason insurance AI hasn’t moved the needle: most insurers have digitized underwriting workflows without addressing deeper issues around data quality and decision-making.

Reviewing the Genpact Insurance Policy Suite, the conversation focuses on shifting underwriting from speed to judgment—using agentic, data-driven prioritization to direct limited underwriting capacity toward the risks that matter most, based on profitability, risk-adjusted returns, and likelihood of binding.

By embedding third-party and exposure data while maintaining clear human-in-the-loop controls for accountability and regulatory compliance, Yasir and Don frame underwriting AI not as another layer of automation, but as a structural lever for changing the economics of underwriting.

Mar 02, 202653:08
Unfiltered Stories | Straight answers on mid-market SAP transformation with Hitachi Digital Services

Unfiltered Stories | Straight answers on mid-market SAP transformation with Hitachi Digital Services

A short, no-nonsense breakdown of the key decisions, risks, and realities shaping mid‑market SAP transformation.

Mid-market companies need straight answers to navigate cloud timing, S/4HANA moves, and budget-friendly SAP modernization. Success comes from clear requirements, trusted partners, and early risk mitigation, supported by transparent execution tools. Ultimately, overcoming the fear of failure is what enables confident, value-driven transformation.

Evaluate your own SAP roadmap and identify where you need straight answers and guidance to move forward with confidence.

Feb 24, 202614:00
Unfiltered Stories | Helping Life Science enterprises build for access and impact
Feb 19, 202611:49
Unfiltered Stories | Reimaging Insurance: Co-creating the Future of Underwriting

Unfiltered Stories | Reimaging Insurance: Co-creating the Future of Underwriting

In this HFS Unfiltered conversation, Krishnan Ethirajan, Chief Digital & AI Officer at Mosaic Insurance, and Selva Vaidiyanathan, Chief Business Officer – BFSI at WNS, join Saurabh Gupta to discuss how Mosaic and WNS are building a new model for insurance — one defined by trust, speed, and intelligence.

From founding a capital-light hybrid insurer to scaling globally with AI-first operations, Mosaic’s journey is reshaping how underwriting works. Together, Mosaic and WNS show how “partnership with a purpose” drives innovation, agility, and real transformation across the insurance value chain.

Key takeaways:

  • Culture of Trust: True innovation starts with partnership, not paperwork.
  • Clean-Sheet Design: With no legacy baggage, Mosaic built AI-ready, data-first operations from day one.
  • AI as a Force Multiplier: Automating underwriting, risk selection, and claims for faster, smarter decisions.
  • Operational Agility: A nimble, distributed model scaling to 7 offices and $1B+ in premiums.
  • Purposeful Partnership: WNS and Mosaic prove that transformation accelerates when both sides row in the same direction.
Feb 13, 202617:51
Unfiltered Stories | Faster Time-to-Therapy Starts with Vertical AI

Unfiltered Stories | Faster Time-to-Therapy Starts with Vertical AI

LucyRx & Veltris on vertical AI for PBMs—omnichannel member experience, specialty savings, faster time-to-therapy, net-cost wins.

Key points discussed include:

  • Vertical AI is the key to unlocking speed-to-market in a PBM industry dominated by heavyweights.
  • Omnichannel, human-first member experience reduces friction and operating load.
  • Measure what matters and moves from rebate dynamics to net-cost and specialty affordability at scale.

Modernize PBM prescription workflows now using “vertical AI” and a services-as-software approach.

Feb 02, 202614:26
Unfiltered Stories | Stop piloting AI and start operationalizing it before you get left behind
Dec 19, 202512:14
Unfiltered Stories | Embracing Verticalized AI: Transforming Digital Product Engineering at Veltris
Dec 11, 202518:56
Unfiltered Stories | How CEOs are re-engineering their businesses with HCLTech’s AI labs

Unfiltered Stories | How CEOs are re-engineering their businesses with HCLTech’s AI labs

The last six months have seen CEOs seize the opportunity to reengineer their businesses with AI, particularly Agentic AI.

HFS Research Executive Research Leader David Cushman and HCLTech’s Alan Flower, EVP, Global Head AI Labs, dive deep into what’s changed and why every enterprise leader should be paying attention.

Key points discussed include:

  • After moving from POCs to production, the next significant shift is business engineering with Agentic AI.
  • Client confidence is growing every day as enterprises reconfigure for a world of digital employees.
  • As organizations notch up early wins with AI, they’re coming back for more and scaling fast.
Dec 08, 202518:54
Unfiltered Stories | Inside the HFS Workday Services Horizons 2025: TCS’s Path to Horizon 3 Leadership
Dec 04, 202513:46
Unfiltered Stories | The AI-First Revolution: Redefining GBS for the Future with EdgeVerve
Dec 02, 202515:17
Unfiltered Stories | Inside the Enterprise Guide to Agentic Business Transformation with Ema
Nov 19, 202526:03
Unfiltered Stories | Hitachi Digital Services primed to address the changing dynamics of life sciences
Nov 04, 202515:02
Unfiltered Stories | Clearing up clean energy with Publicis Sapient
Oct 09, 202513:37
Unfiltered Stories | HFS + ICG Partnership: Reimagining MENA
Oct 03, 202511:20
Unfiltered Stories | From Silos to Synergy: Breaking barriers between business, IT, and AI

Unfiltered Stories | From Silos to Synergy: Breaking barriers between business, IT, and AI

In this episode of HFS Unfiltered Stories, Saurabh Gupta, President of Research and Advisory Services at HFS Research, sits down with Jay Desai, Head of IT Infrastructure Operations at JTI, for an eye-opening conversation on bridging the often-disconnected worlds of business, IT, and cybersecurity.

Jay shares hard-earned lessons from leading Global Business Services (GBS) through geopolitical shocks, shifting into IT and cyber leadership, and navigating the GenAI hype with realism and grit. This is a rare look into what it really takes to drive enterprise transformation, from aligning C-suite incentives to overcoming organizational resistance.

Whether you're scaling GenAI or building connected enterprise models, this conversation is full of truth bombs, leadership insights, and the kind of wisdom that only comes from being on both sides of the transformation divide.

Key discussion points:

  • Breaking Functional Silos: Why IT, GBS, and cybersecurity leaders must adopt a shared vision to enable true enterprise-wide transformation.
  • The Moral Hazard in Transformation: How misaligned ownership of costs vs. benefits creates friction between business and IT, and how to solve it.
  • Why the 'OneOffice' Vision Still Eludes Us: The challenge of aligning incentives and OKRs across finance, IT, and HR departments.
  • GenAI: From Hype to Reality: Why GenAI is stuck in POC purgatory, and what leaders must fix to unlock real value.
  • Enterprise ‘Debts’ Beyond Technology: Cultural, process, and people debt are just as critical as technical debt in holding back transformation.
  • Leadership Lessons in the AI Era: Jay’s real-world advice to aspiring leaders, embrace failure, earn trust, and be unapologetically authentic.


Tune in now to hear what it really takes to lead across silos—and why the future belongs to those who can connect dots others can't.

Sep 16, 202521:21
Unfiltered Stories | HFS Research and EY: The evolving landscape of commercial banking

Unfiltered Stories | HFS Research and EY: The evolving landscape of commercial banking

This HFS Videocast was created as part of our Horizons research (https://www.hfsresearch.com/research/hfs-horizons-the-best-service-providers-for-commercial-banks-2025/), which explores how service providers are helping commercial banks embrace innovation across three distinct Horizons. EY was recognized in this research for its role in accelerating digital transformation in the banking sector.

In this conversation between HFS and EY, we explore the digital acceleration of commercial banking, the impact of AI, and how EY supports banks in modernizing legacy systems, navigating geopolitical uncertainty, and building scalable, future-ready platforms.

Key discussion points:

  • Why commercial banking has historically lagged retail in digital transformation—and how evolving customer expectations and demand for data-driven treasury experiences are accelerating change.
  • How EY supports commercial banks in the modernization through digital strategy, UX redesign, core system upgrades, and deep risk and regulatory expertise.
  • The impact of geopolitical volatility and the unique role of commercial banks in guiding clients through uncertainty.
  • AI as a transformational force—still in early stages—where connected, high-impact use cases outweigh isolated pilots.
  • Emerging opportunities in embedded finance, digital assets, and the evolving role of commercial banks as enablers of growth and agility.


Commercial banks must accelerate their digital and AI transformation efforts—starting with pragmatic, high-value use cases—while leveraging their unique position to support clients through economic and geopolitical uncertainty. Rather than waiting for perfect data or systems, banks should prioritize building scalable platforms that integrate automation, AI, and user-centric design. Partnering with firms like EY can help bridge the gap between strategy, technology, and compliance to stay competitive and future-ready.

Read the full report HFS Horizons: The Best Service Providers for Commercial Banks, 2025 here: ⁠https://www.hfsresearch.com/research/hfs-horizons-the-best-service-providers-for-commercial-banks-2025/⁠.

Sep 11, 202512:24
Unfiltered Stories | Energy, AI, and talent transitions in E&U with LTIMindtree
Aug 28, 202508:12
Unfiltered Stories | What Hitachi Digital Services learned from putting agents in charge

Unfiltered Stories | What Hitachi Digital Services learned from putting agents in charge

What do you learn when you place an agent in charge of HR for 30,000 people? How is the concept of minimum viable agent changing the way agentic AI gets deployed? How do you control and measure performance in agents - and clamp down on proliferation? Hitachi Digital Services CTO Premkumar Balasubramanian opens up to HFS Research Executive Research Leader David Cushman.

HDS is learning from its internal deployments of agentic AI at scale. Grounding on an internal knowledge base, applying rigorous evaluations, and keeping humans in the loop are all mandatory.

Among the key discussion points:

  • The need for open telemetry and a single-pane view to control proliferation and control costs.
  • The risk of a new tech debt delivered through agent sprawl.
  • Coming soon: HARK Agents focused on reliability, responsibility, observability, and optimality - to jumpstart the enterprise journey.

Embrace agentic AI but do so with strong governance, measurement, and observability to maintain control at scale.

Aug 19, 202521:46
Unfiltered Stories | Blurring the lines: How Mindsprint is driving CPG and Retail purposeful convergence

Unfiltered Stories | Blurring the lines: How Mindsprint is driving CPG and Retail purposeful convergence

In this episode of HFS Unfiltered Stories, Ashish Chaturvedi sits down with Nitesh Mirchandani, Chief Business Officer at Mindsprint, to unpack how the convergence of CPG brands and retailers is redefining go-to-market strategies across industries.

From AI-first delivery models and outcome-based engagements to real-time supply chain visibility, the conversation reveals how Mindsprint is helping enterprises in food, agriculture, retail, and consumer goods adapt and thrive in an increasingly fluid ecosystem.

Together, they explore critical insights around GenAI adoption, omnichannel customer experience, and the industry's accelerated shift toward services-as-software, highlighting what it truly takes to unlock agility and competitive advantage.

Key Takeaways:

  1. Convergence of CPG and Retail is strategic: Mindsprint sees the blurring lines between retailers and CPG brands as a growth opportunity, unlocking richer CX, new revenue streams, and operational leverage.
  2. GenAI must be business aligned to succeed: Over 40% of AI initiatives fail not because of cost but because of poor alignment with business goals. Mindsprint takes an outcome-first approach to maximize AI ROI.
  3. Data-driven product innovation and omnichannel CX are top priorities: Enterprises are doubling on real-time analytics and AI-led personalization to accelerate product launches, improve loyalty, and streamline supply chains.
  4. The shift to Services-as-Software is accelerating: The market is proactively moving to subscription-based, outcome-driven engagement models, which give clients flexibility, speed, and co-innovation partnerships.

Watch now to learn how bold execution and AI-aligned strategy are reshaping the future of enterprise services.

Learn more about this Horizons report to see how service providers are helping their clients embrace innovation and realize value: https://www.hfsresearch.com/research/hfs-horizons-intelligent-retail-and-cpg-ecosystems-2025/

Aug 11, 202510:39
 Unfiltered Stories | From POCs to Real Results: AI in Finance with IBM Consulting

Unfiltered Stories | From POCs to Real Results: AI in Finance with IBM Consulting

Why is enterprise AI still stuck in pilot mode? And what does it take to actually scale?

In this episode of HFS Unfiltered Stories, Saurabh Gupta, President, Research and Advisory Services at HFS Research, is joined by Khalid Siddiqui, Global Finance Operations Offering Leader at IBM Consulting, for a no-fluff conversation about how to move from AI aspiration to enterprise-wide activation.

Khalid unpacks real-world examples of where AI—and more importantly, agentic AI—has been successfully deployed to improve cash flow, reduce processing time, and create orchestration across systems. They go beyond the hype to explore:

  • Why AI is “dying a death by a thousand POCs”—and how to avoid it
  • A building materials client’s journey from 30-minute query resolution to 2-minute outcomes using AI agents
  • The critical role of data readiness and system simplification in AI scalability
  • How agentic AI and AI fabric are orchestrating finance operations end-to-end
  • The hidden cost of AI adoption: data debt, process debt, cultural resistance
  • Tangible business results: improving DSO, boosting collections, and reducing controller workload across 50+ markets

Tired of AI pilots that go nowhere? Watch this candid conversation to learn what it takes to make AI work at scale—and how you can get there faster. Tune in now to start turning your AI ambitions into enterprise-wide impact.

Aug 08, 202517:38
Unfiltered Stories | Engineering the Edge: LTTS bets on AI, Robotics, and Software-Defined Disruption
Aug 04, 202511:33
Unfiltered Stories | Healthcare buying mindset in the age of AI

Unfiltered Stories | Healthcare buying mindset in the age of AI

Bridging the Gap: Healthcare AI Aspirations vs. Ground Realities: In this episode of HFS Unfiltered Stories, Rohan Kulkarni, Executive Research Leader at HFS Research, sits down with Nikhil Mendhi, President and COO of Exponential AI, to explore the disconnect between healthcare organizations’ AI ambitions and the reality of implementation.

Key discussion points include:

  • Healthcare buyers aspire to prioritize predictability, risk management, and maximizing the potential of AI.
  • Real buying behaviours are informed by past approaches and traditional challenges.
  • The gaps are a function of time, and there are key considerations for healthcare leaders to execute on.


The conversation highlights the critical need for greater AI awareness across healthcare enterprises and calls for bold leadership to take decisive action.

Watch now to gain practical insights into navigating the future of AI in healthcare.

Jul 31, 202512:14
Unfiltered Stories | HFS Research discusses how EY’s sector-oriented approach drives Telco outcomes
Jul 15, 202513:55
Unfiltered Stories | Bosch on outcome-led Engineering and AI-Driven innovation in ER&D services

Unfiltered Stories | Bosch on outcome-led Engineering and AI-Driven innovation in ER&D services

Jul 03, 202505:40
Unfiltered Stories | From Resilience to Growth: Reimagining Commercial Banking with HCLTech

Unfiltered Stories | From Resilience to Growth: Reimagining Commercial Banking with HCLTech

In this episode of HFS Unfiltered Stories, Saurabh Gupta, President, Research and Advisory Services at HFS Research, sits down with Deepak Arora, SVP of Financial Services at HCLTech, to explore the dynamic transformation sweeping through commercial banking. From macroeconomic volatility to regulatory complexity and rapid digital disruption, banks are being pushed to act—not wait—for change.

Deepak unpacks how leading institutions are tackling modernization with purpose and urgency, backed by real-world case studies. From overhauling working capital systems to streamlining trade finance using AI and GenAI, the conversation brings to life the practical steps banks are taking to future-proof their business. Deepak also lays out a clear, actionable roadmap for moving from operational resilience to sustainable growth.

Key highlights of the discussion include:

  • From Resilience to Growth: Commercial banks are evolving from a defensive posture to a growth-oriented, future-ready mindset.
  • Balancing Legacy with Innovation: Modernization strategies must protect the stability of legacy systems while introducing digital agility.
  • Use Cases That Matter: HCLTech is driving transformation in areas like trade finance, working capital optimization, and cash management.
  • AI with Purpose: AI and GenAI are being applied intentionally to solve core business problems, not just for experimentation.
  • Accelerated Tech Adoption: Macroeconomic and regulatory pressures are pushing banks to embrace change faster than ever.
  • Beyond Point Solutions: Success lies in embracing platform-led transformation with integrated, scalable workflows.
  • The New Playbook: Winning strategies center on platform investments, workflow redesign, and strong business-tech collaboration.

Trust at the Core: Efficiency matters—but trust, experience, and purpose are now key pillars of transformation.

Tune into this must-listen conversation for insight into how commercial banks are redefining their future today.

Read the full report HFS Horizons: The Best Service Providers for Commercial Banks, 2025 here: https://www.hfsresearch.com/research/hfs-horizons-the-best-service-providers-for-commercial-banks-2025/

Jun 18, 202521:02
Unfiltered Stories | Amdocs looks to lead Services-as-Software revolution

Unfiltered Stories | Amdocs looks to lead Services-as-Software revolution

In this episode of HFS Unfiltered Stories, Saurabh Gupta, President of Research and Advisory Services at HFS Research, chats with Gil Rosen, Chief Marketing Officer at Amdocs. They discuss Amdocs' bold move into broader IT services with the launch of Amdocs Studios. Gil explains how Amdocs is uniquely positioned to lead the emerging "services as software" revolution by leveraging its product-led heritage, deep R&D capabilities, and extensive experience in large-scale digital transformations.

The conversation explores how Amdocs is working to transcend its telecom roots and redefine the future of IT services.

Key discussion points include:

  • Amdocs Studios Launch: Amdocs’ strategic expansion beyond telecom into broader IT services, with a focus on digital transformation, cloud, and user experience.
  • Leading Services as Software: How Amdocs’ robust R&D foundation empowers it to lead the "services as software" movement.
  • Rise of AI Agents: Amdocs’ vision for the future of customer engagement through AI-driven agents and personality engineering.
Jun 12, 202530:11