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HFS PODCASTS

HFS PODCASTS

By HFS

HFS PODCASTS extract a real and unfiltered view of business operations and the world today and in the future. Watch or listen now, in order to be updated with the latest insights from senior HFS analysts and enterprise leaders.
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HFS Podcast: Hot Vendor Firesides | David Cushman of HFS in conversation with Board Member & Partner - Rakesh Mittal of Newt Global

HFS PODCASTSOct 28, 2021
00:00
42:07
Hot Tech | OrbitShift - How to turn signals into sales

Hot Tech | OrbitShift - How to turn signals into sales

HFS Research selected OrbitShift as a Hot Tech for its ability to turn fragmented market signals into structured opportunity shaping and pipeline execution through full-stack agentic orchestration.

In this videocast, HFS Executive Research Leader David Cushman sits down with OrbitShift co-founder and CEO Saurabh Mishra to unpack what that really means in practice. Together, they explore how sales teams are navigating an increasingly complex landscape filled with dashboards, signals, and AI tools, yet still struggle to prioritize the right opportunities at the right time.

The conversation looks at how OrbitShift approaches this challenge differently, combining contextual intelligence, real-time data, and agent-driven workflows to support deal shaping and pipeline development. Saurabh also shares where automation works best, where human judgment remains critical, and how this balance is evolving as agent capabilities mature.

From pipeline impact and user experience to the future of agent-to-agent interactions, this discussion offers a grounded view of how sales models are shifting and what it takes to turn signals into meaningful outcomes.

Key points discussed:

  • What kind of data makes the biggest difference to sales conversions?
  • Where should agentic AI be deployed and where should humans remain at the helm, and how should we prepare for the rise of agent-to-agent sales?

Read the HFS Hot Tech report, titled “HFS Hot Tech: OrbitShift”, here: https://www.hfsresearch.com/research/hfs-hot-tech-orbitshift/

May 20, 202614:56
Unfiltered Stories | Gopalratnam, Global CIO, Philips: Physical AI for software-defined healthcare

Unfiltered Stories | Gopalratnam, Global CIO, Philips: Physical AI for software-defined healthcare

Healthcare is undergoing a serious transition away from hardware-centric systems toward software-defined and physical AI-enabled healthcare environments.

Healthcare is also moving toward a paradigm that is proactive, personalized, and ambient, leveraging intelligent technologies to improve patient care, operational efficiency, and clinical outcomes.

The conversation explores how technologies such as advanced diagnostics, surgical robotics, remote monitoring, and smart medical devices are reshaping healthcare delivery. Gopal also shares practical insights into the challenges the industry faces around regulation, cybersecurity, data interoperability, verification and validation, and operational transformation.

Most importantly, the discussion highlights how healthcare is gradually moving from reactive treatment models toward more proactive, personalized, and patient-centric care by 2030.

This is a valuable conversation for healthcare leaders, technology executives, and anyone interested in the future of healthcare innovation.

Watch this insightful interaction Ramachandran S, HFS Research, had with Gopalratnam VC, Executive Vice President and Global CIO at Philips, on the move toward software-defined healthcare.

Key Takeaways

  • Software is becoming the key differentiator in modern medical devices.
  • Intelligent systems and robotics are improving precision and operational efficiency in healthcare.
  • Verification, validation, and compliance remain critical in healthcare technology adoption.
  • Data fragmentation and lack of interoperability continue to slow innovation across healthcare ecosystems.
  • The healthcare industry is moving toward more proactive and preventive care models.
  • Personalized healthcare experiences will become increasingly important by 2030.
  • Automation can help reduce administrative burdens for clinicians and healthcare staff.
  • Future healthcare systems are expected to become more connected, efficient, and patient-focused.
May 18, 202623:25
Unfiltered Stories | Agentic Services Horizons: iOPEX on Domain Expertise and Outcome Pricing
May 13, 202609:02
Fireside Chat | From headcount to outcomes: Rethinking digital engineering in the AI era
Apr 29, 202616:49
Unfiltered Stories | Revolutionizing the Boardroom: Women at the Helm

Unfiltered Stories | Revolutionizing the Boardroom: Women at the Helm

Join Saurabh Gupta and Rita Scroggin in a compelling discussion about the transformative power of diversity in corporate leadership. Discover how Firstboard.io is leading the charge to place more women in boardrooms, challenging traditional norms, and fostering innovation and inclusivity in governance.

What you'll hear:

  • This episode delves into the mission of Firstboard.io, the challenges of diversifying boardrooms, and the urgent need for modernizing leadership to keep pace with technological advancements like AI.
  • Rita shares her insights on breaking insider networks, building new ecosystems, and the strategic importance of gender parity in corporate boards.

Key takeaways:

  • The impact of Firstboard.io's mission on corporate leadership and diversity.
  • Challenges posed by traditional board appointment processes and insider networks.
  • The importance of creating new networks for visibility and board readiness.
  • The disconnect between AI advancements and board expertise, and the leadership gaps that hinder innovation.
  • Balancing short-term financial results with long-term strategic vision in boardrooms.
  • The influence of company size, reserves, and industry on board composition and decision-making.
  • The future of gender parity on boards and the need for nimble, inclusive leadership.
  • Best practices for private companies in adding independent directors early for growth and scaling.
Apr 17, 202613:22
Unfiltered Stories | AI can fix tech debt but it might also create more

Unfiltered Stories | AI can fix tech debt but it might also create more

AI is both exposing and accelerating the fight against tech debt, but it’s not a silver bullet.

In this episode of HFS Unfiltered Stories, Saurabh Gupta, President at HFS Research, speaks with Amardeep Setty, Director - Global IS - Customer Experience, at Nissan Motor Corporation, and Pinak Kiran Vedalankar, Group VP Technology & International Head of Engineering at Publicis Sapient, about what it really takes to become “AI-ready.” The discussion goes beyond technology to focus on mindset, governance, data readiness, and the shift toward new operating models.From using AI to tackle technical debt to introducing the concept of “context debt,” this conversation explores how enterprises must rethink architecture, decision-making, and transformation itself.

Apr 08, 202613:05
Unfiltered Stories | How Cognizant builds the agent OS to win your AI future
Apr 07, 202619:54
Unfiltered Stories | EY on why enterprise blockchain isn't dead, it became the right kind of boring
Mar 30, 202614:15
Unfiltered Stories | AI in Insurance: Buzzword or Real Transformation with MSIG USA's Prashant

Unfiltered Stories | AI in Insurance: Buzzword or Real Transformation with MSIG USA's Prashant

Is AI truly transforming insurance, or is it just the latest industry buzzword?

In this episode of HFS Unfiltered, Saurabh Gupta, President at HFS Research, sat down with Prashant Hinge, Chief Information & Transformation Officer at MSIG USA, and Ian Maher, Research Fellow & Senior Advisor at HFS Research, to explore what it really takes to move AI from hype to measurable business value.

From underwriting and claims to leadership alignment and talent fears, this candid conversation explores why most AI pilots never scale, and what separates the 5% that actually make it into production.

They discuss:

  • Why AI is just a tool, not a strategy
  • The gap between ambition and reality
  • How AI impacts insurance P&L, not just productivity
  • The real leadership challenge behind transformation
  • Why employee fear is an opportunity, not a barrier
  • The biggest mistake insurers make when scaling AI

If you’re navigating AI in a highly regulated, legacy-heavy industry like insurance, this discussion is a must-watch.

Mar 26, 202628:43
Unfiltered Stories | Unlocking AI with self-funded transformation

Unfiltered Stories | Unlocking AI with self-funded transformation

Everyone wants to be AI-first. But no one wants to fund it. In this HFS Unfiltered Stories conversation, Saurabh Gupta, President at HFS Research, sits down with Kailash Attal, Chief Solutions Officer at UST, to tackle one of the toughest questions facing enterprises today: How do you fund AI when budgets are tight, and legacy costs are high?

With CFO scrutiny increasing and capital discipline at an all-time high, enterprises can’t simply “wait for the next budget cycle.” Instead, a new operating model is emerging, a self-funded transformation, where savings generated from optimization are reinvested directly into AI and innovation.

They together explored:

  • Why 8 out of 10 enterprises say they cannot wait to transform
  • How to combine “run” and “transform” into one operating model
  • Why AI is blurring the lines between IT and business
  • How services-as-software becomes realistic through structured self-funding
  • What must change culturally and operationally to make this work

This isn’t about cost-cutting. It’s about creating a flywheel of savings, reinvestment, and growth, and if your organization is struggling with the how of AI, this conversation is for you.

For more insights, read our POV, Stop waiting for budget: How enterprises are funding transformation from within: https://www.hfsresearch.com/research/stop-waiting-for-budget-how-enterprises-are-funding-transformation-from-within/

Learn more about UST’s approach to self-funded transformation here: https://www.ust.com/en/sft

If you’re interested in discussing SFT with UST, you can connect with their team here: https://www.ust.com/en/contact-us

Mar 24, 202619:24
Unfiltered Stories | “How to AI” with IBM’s Thiru

Unfiltered Stories | “How to AI” with IBM’s Thiru

Everyone understands why AI matters. The value is clear. The technology is evolving at breakneck speed. But here’s the real question: how do you actually make it work at scale?

In this episode of HFS Unfiltered Stories, Saurabh Gupta, President at HFS Research, sat down with Thiru Venkatachalam, VP & Senior Partner, Enterprise AI Transformation Leader at IBM Consulting, to tackle the biggest issue enterprises face today: moving beyond endless pilots and into real, production-grade AI.

Over 90% of enterprises are still stuck in “pilot purgatory.” So what’s missing?

They discussed:

  • Why enterprise AI is very different from the ChatGPT consumer moment
  • The hidden “enterprise debts” holding organizations back
  • How to think about AI ROI across short-term wins, competitive plays, and long-term moonshots
  • Why cost reduction alone is the wrong lens
  • The disruption AI is creating in IT software and services
  • Why AI transformation must be CEO-led
  • The role of platforms, governance, and security in scaling AI

This is a practical conversation about what it really takes to operationalize AI, from data and org design to leadership mindset.

Mar 20, 202624:53
Unfiltered Stories | Self-service is dead: Serve by AI is the future of CX

Unfiltered Stories | Self-service is dead: Serve by AI is the future of CX

In this HFS and Genpact CX Videocast, Melissa Fersht and Genpact’s Global Head of CX, Sachin Pai, explore how agentic AI is reshaping customer experience. CX is moving beyond chatbots and self-service to a future where AI doesn’t just assist customers, it acts on their behalf.

They examine the shift from handle-time metrics to P&L impact, the growing capability of AI in emotionally sensitive interactions, and the coming reversal of “press zero for a human” toward AI-first engagement.

The conversation highlights how roles will evolve from frontline execution to designing, governing, and improving intelligent agentic systems, signaling a major inflection point for CX, operations, and workforce transformation that’s coming well before 2030.

Key points discussed include:

  • Self-service is dead. The future is served by AI, and this signals a paradigm shift from deflection to delegation.
  • Emotional labor is no longer a sticking point. Generative pre-trained transformers are at a point where the emotional connection they can draw is exceeding what people can do.
  • CX measurements are no longer about productivity, it’s about metrics that directly impact a P&L statement.
  • Humans at the helm: our role moves from operators to supervisors, designers, and ethicists. We will be the ones who fix those agentic systems, improve the algorithms, and feed them with the right data.
Mar 12, 202613:48
Unfiltered Stories | From visibility to autonomy: closing the “data foundation vs agentic AI” gap in supply chains

Unfiltered Stories | From visibility to autonomy: closing the “data foundation vs agentic AI” gap in supply chains

In this HFS Research videocast with Mindsprint, Ashish Chaturvedi speaks with Rohit Sharma and Unnikrishnan Sasikumar on how supply chains are moving from visibility to intelligence amid disruption—shifting from AI pilots to outcome-led transformation (working capital, margin, customer experience). They explore what’s driving demand today including real-time planning, control towers, supplier collaboration, predictive analytics and what’s next: agentic AI for exception handling and the path to autonomous supply chains, grounded in trustworthy data foundations and an ecosystem approach across SAP/Microsoft cores plus specialist startups.

Key discussion points include:

  1. Enterprise demand today is still centered on “visibility + decision support.” Most current programs focus on real-time planning, control towers, supplier collaboration, and AI-driven dashboards/analytics to enable faster decisions during disruption.
  2. Clear shift from tactical work to integrated, tech-enabled operations. Buyers are moving away from manual Excel forecasting and siloed portals toward integrated solutions that support automated exception handling (including agentic AI), plus broader ecosystem collaboration and traceability.
  3. A widening “spend today vs build tomorrow” gap is shaping strategy. Enterprises are still investing heavily in analytics modernization, cloud, and data foundations, while major tech vendors are pushing hard on generative AI and agentic architectures—creating a sequencing challenge.
  4. Trustworthy data is the gating factor for autonomous supply chains. The conversation emphasizes that without strong data foundations (freshness, accuracy, governance, and resolving conflicting data sources), autonomy can create bad decisions (e.g., stock-out risk when systems think safety stock exists).
  5. Organizational capabilities matter as much as technology. Beyond platforms and tools, capability building and guardrails (e.g., CoE / governance frameworks) are positioned as essential to unlock value from data and AI.
  6. The partner stack is hybrid: ERP core plus startup innovation. SAP and Microsoft are described as dominant “core” stacks, while many enterprises augment them with specialist startups/scale-ups for niche planning, visibility, risk, and sustainability, requiring an ecosystem approach.
  7. Progress is real, but not linear. Enterprises are still getting foundations right, even as the tech investment trajectory points clearly toward more autonomous, AI-driven supply chain operations.

Read the HFS Horizons Report on Intelligent Supply Chain Services 2025: https://www.hfsresearch.com/research/hfs-horizons-intelligent-supply-chain-services-2025

Mar 03, 202622:31
Unfiltered Stories | The Future of Agentic Underwriting with Genpact's Insurance Policy Suite

Unfiltered Stories | The Future of Agentic Underwriting with Genpact's Insurance Policy Suite

In this HFS interview, Genpact’s Yasir Andrabi and Macdonald Okolie discuss why AI has so far fallen short of expectations in insurance—and what needs to change. The conversation explores how agentic AI, data-driven underwriting, dynamic risk prioritization, and the Genpact Insurance Policy Suite are helping insurers move beyond basic workflow automation to fundamentally rethink underwriting judgment, capacity management, and underwriting economics.

In the discussion, Yasir Andrabi, Agentic AI Leader for Insurance, and Macdonald Okolie, Global Head of Insurance Underwriting Practice at Genpact, outline a clear reason insurance AI hasn’t moved the needle: most insurers have digitized underwriting workflows without addressing deeper issues around data quality and decision-making.

Reviewing the Genpact Insurance Policy Suite, the conversation focuses on shifting underwriting from speed to judgment—using agentic, data-driven prioritization to direct limited underwriting capacity toward the risks that matter most, based on profitability, risk-adjusted returns, and likelihood of binding.

By embedding third-party and exposure data while maintaining clear human-in-the-loop controls for accountability and regulatory compliance, Yasir and Don frame underwriting AI not as another layer of automation, but as a structural lever for changing the economics of underwriting.

Mar 02, 202653:08
Unfiltered Stories | Straight answers on mid-market SAP transformation with Hitachi Digital Services

Unfiltered Stories | Straight answers on mid-market SAP transformation with Hitachi Digital Services

A short, no-nonsense breakdown of the key decisions, risks, and realities shaping mid‑market SAP transformation.

Mid-market companies need straight answers to navigate cloud timing, S/4HANA moves, and budget-friendly SAP modernization. Success comes from clear requirements, trusted partners, and early risk mitigation, supported by transparent execution tools. Ultimately, overcoming the fear of failure is what enables confident, value-driven transformation.

Evaluate your own SAP roadmap and identify where you need straight answers and guidance to move forward with confidence.

Feb 24, 202614:00
Unfiltered Stories | Helping Life Science enterprises build for access and impact
Feb 19, 202611:49
Unfiltered Stories | Reimaging Insurance: Co-creating the Future of Underwriting

Unfiltered Stories | Reimaging Insurance: Co-creating the Future of Underwriting

In this HFS Unfiltered conversation, Krishnan Ethirajan, Chief Digital & AI Officer at Mosaic Insurance, and Selva Vaidiyanathan, Chief Business Officer – BFSI at WNS, join Saurabh Gupta to discuss how Mosaic and WNS are building a new model for insurance — one defined by trust, speed, and intelligence.

From founding a capital-light hybrid insurer to scaling globally with AI-first operations, Mosaic’s journey is reshaping how underwriting works. Together, Mosaic and WNS show how “partnership with a purpose” drives innovation, agility, and real transformation across the insurance value chain.

Key takeaways:

  • Culture of Trust: True innovation starts with partnership, not paperwork.
  • Clean-Sheet Design: With no legacy baggage, Mosaic built AI-ready, data-first operations from day one.
  • AI as a Force Multiplier: Automating underwriting, risk selection, and claims for faster, smarter decisions.
  • Operational Agility: A nimble, distributed model scaling to 7 offices and $1B+ in premiums.
  • Purposeful Partnership: WNS and Mosaic prove that transformation accelerates when both sides row in the same direction.
Feb 13, 202617:51
Unfiltered Stories | Faster Time-to-Therapy Starts with Vertical AI

Unfiltered Stories | Faster Time-to-Therapy Starts with Vertical AI

LucyRx & Veltris on vertical AI for PBMs—omnichannel member experience, specialty savings, faster time-to-therapy, net-cost wins.

Key points discussed include:

  • Vertical AI is the key to unlocking speed-to-market in a PBM industry dominated by heavyweights.
  • Omnichannel, human-first member experience reduces friction and operating load.
  • Measure what matters and moves from rebate dynamics to net-cost and specialty affordability at scale.

Modernize PBM prescription workflows now using “vertical AI” and a services-as-software approach.

Feb 02, 202614:26
Unfiltered Stories | Stop piloting AI and start operationalizing it before you get left behind
Dec 19, 202512:14
Unfiltered Stories | Embracing Verticalized AI: Transforming Digital Product Engineering at Veltris
Dec 11, 202518:56
Unfiltered Stories | How CEOs are re-engineering their businesses with HCLTech’s AI labs

Unfiltered Stories | How CEOs are re-engineering their businesses with HCLTech’s AI labs

The last six months have seen CEOs seize the opportunity to reengineer their businesses with AI, particularly Agentic AI.

HFS Research Executive Research Leader David Cushman and HCLTech’s Alan Flower, EVP, Global Head AI Labs, dive deep into what’s changed and why every enterprise leader should be paying attention.

Key points discussed include:

  • After moving from POCs to production, the next significant shift is business engineering with Agentic AI.
  • Client confidence is growing every day as enterprises reconfigure for a world of digital employees.
  • As organizations notch up early wins with AI, they’re coming back for more and scaling fast.
Dec 08, 202518:54
Unfiltered Stories | Inside the HFS Workday Services Horizons 2025: TCS’s Path to Horizon 3 Leadership
Dec 04, 202513:46
Unfiltered Stories | The AI-First Revolution: Redefining GBS for the Future with EdgeVerve
Dec 02, 202515:17
Unfiltered Stories | Inside the Enterprise Guide to Agentic Business Transformation with Ema
Nov 19, 202526:03
Unfiltered Stories | Hitachi Digital Services primed to address the changing dynamics of life sciences
Nov 04, 202515:02
Unfiltered Stories | Clearing up clean energy with Publicis Sapient
Oct 09, 202513:37
Unfiltered Stories | HFS + ICG Partnership: Reimagining MENA
Oct 03, 202511:20
Unfiltered Stories | From Silos to Synergy: Breaking barriers between business, IT, and AI

Unfiltered Stories | From Silos to Synergy: Breaking barriers between business, IT, and AI

In this episode of HFS Unfiltered Stories, Saurabh Gupta, President of Research and Advisory Services at HFS Research, sits down with Jay Desai, Head of IT Infrastructure Operations at JTI, for an eye-opening conversation on bridging the often-disconnected worlds of business, IT, and cybersecurity.

Jay shares hard-earned lessons from leading Global Business Services (GBS) through geopolitical shocks, shifting into IT and cyber leadership, and navigating the GenAI hype with realism and grit. This is a rare look into what it really takes to drive enterprise transformation, from aligning C-suite incentives to overcoming organizational resistance.

Whether you're scaling GenAI or building connected enterprise models, this conversation is full of truth bombs, leadership insights, and the kind of wisdom that only comes from being on both sides of the transformation divide.

Key discussion points:

  • Breaking Functional Silos: Why IT, GBS, and cybersecurity leaders must adopt a shared vision to enable true enterprise-wide transformation.
  • The Moral Hazard in Transformation: How misaligned ownership of costs vs. benefits creates friction between business and IT, and how to solve it.
  • Why the 'OneOffice' Vision Still Eludes Us: The challenge of aligning incentives and OKRs across finance, IT, and HR departments.
  • GenAI: From Hype to Reality: Why GenAI is stuck in POC purgatory, and what leaders must fix to unlock real value.
  • Enterprise ‘Debts’ Beyond Technology: Cultural, process, and people debt are just as critical as technical debt in holding back transformation.
  • Leadership Lessons in the AI Era: Jay’s real-world advice to aspiring leaders, embrace failure, earn trust, and be unapologetically authentic.


Tune in now to hear what it really takes to lead across silos—and why the future belongs to those who can connect dots others can't.

Sep 16, 202521:21
Unfiltered Stories | HFS Research and EY: The evolving landscape of commercial banking

Unfiltered Stories | HFS Research and EY: The evolving landscape of commercial banking

This HFS Videocast was created as part of our Horizons research (https://www.hfsresearch.com/research/hfs-horizons-the-best-service-providers-for-commercial-banks-2025/), which explores how service providers are helping commercial banks embrace innovation across three distinct Horizons. EY was recognized in this research for its role in accelerating digital transformation in the banking sector.

In this conversation between HFS and EY, we explore the digital acceleration of commercial banking, the impact of AI, and how EY supports banks in modernizing legacy systems, navigating geopolitical uncertainty, and building scalable, future-ready platforms.

Key discussion points:

  • Why commercial banking has historically lagged retail in digital transformation—and how evolving customer expectations and demand for data-driven treasury experiences are accelerating change.
  • How EY supports commercial banks in the modernization through digital strategy, UX redesign, core system upgrades, and deep risk and regulatory expertise.
  • The impact of geopolitical volatility and the unique role of commercial banks in guiding clients through uncertainty.
  • AI as a transformational force—still in early stages—where connected, high-impact use cases outweigh isolated pilots.
  • Emerging opportunities in embedded finance, digital assets, and the evolving role of commercial banks as enablers of growth and agility.


Commercial banks must accelerate their digital and AI transformation efforts—starting with pragmatic, high-value use cases—while leveraging their unique position to support clients through economic and geopolitical uncertainty. Rather than waiting for perfect data or systems, banks should prioritize building scalable platforms that integrate automation, AI, and user-centric design. Partnering with firms like EY can help bridge the gap between strategy, technology, and compliance to stay competitive and future-ready.

Read the full report HFS Horizons: The Best Service Providers for Commercial Banks, 2025 here: ⁠https://www.hfsresearch.com/research/hfs-horizons-the-best-service-providers-for-commercial-banks-2025/⁠.

Sep 11, 202512:24
Unfiltered Stories | Energy, AI, and talent transitions in E&U with LTIMindtree
Aug 28, 202508:12
Unfiltered Stories | What Hitachi Digital Services learned from putting agents in charge

Unfiltered Stories | What Hitachi Digital Services learned from putting agents in charge

What do you learn when you place an agent in charge of HR for 30,000 people? How is the concept of minimum viable agent changing the way agentic AI gets deployed? How do you control and measure performance in agents - and clamp down on proliferation? Hitachi Digital Services CTO Premkumar Balasubramanian opens up to HFS Research Executive Research Leader David Cushman.

HDS is learning from its internal deployments of agentic AI at scale. Grounding on an internal knowledge base, applying rigorous evaluations, and keeping humans in the loop are all mandatory.

Among the key discussion points:

  • The need for open telemetry and a single-pane view to control proliferation and control costs.
  • The risk of a new tech debt delivered through agent sprawl.
  • Coming soon: HARK Agents focused on reliability, responsibility, observability, and optimality - to jumpstart the enterprise journey.

Embrace agentic AI but do so with strong governance, measurement, and observability to maintain control at scale.

Aug 19, 202521:46
Unfiltered Stories | Blurring the lines: How Mindsprint is driving CPG and Retail purposeful convergence

Unfiltered Stories | Blurring the lines: How Mindsprint is driving CPG and Retail purposeful convergence

In this episode of HFS Unfiltered Stories, Ashish Chaturvedi sits down with Nitesh Mirchandani, Chief Business Officer at Mindsprint, to unpack how the convergence of CPG brands and retailers is redefining go-to-market strategies across industries.

From AI-first delivery models and outcome-based engagements to real-time supply chain visibility, the conversation reveals how Mindsprint is helping enterprises in food, agriculture, retail, and consumer goods adapt and thrive in an increasingly fluid ecosystem.

Together, they explore critical insights around GenAI adoption, omnichannel customer experience, and the industry's accelerated shift toward services-as-software, highlighting what it truly takes to unlock agility and competitive advantage.

Key Takeaways:

  1. Convergence of CPG and Retail is strategic: Mindsprint sees the blurring lines between retailers and CPG brands as a growth opportunity, unlocking richer CX, new revenue streams, and operational leverage.
  2. GenAI must be business aligned to succeed: Over 40% of AI initiatives fail not because of cost but because of poor alignment with business goals. Mindsprint takes an outcome-first approach to maximize AI ROI.
  3. Data-driven product innovation and omnichannel CX are top priorities: Enterprises are doubling on real-time analytics and AI-led personalization to accelerate product launches, improve loyalty, and streamline supply chains.
  4. The shift to Services-as-Software is accelerating: The market is proactively moving to subscription-based, outcome-driven engagement models, which give clients flexibility, speed, and co-innovation partnerships.

Watch now to learn how bold execution and AI-aligned strategy are reshaping the future of enterprise services.

Learn more about this Horizons report to see how service providers are helping their clients embrace innovation and realize value: https://www.hfsresearch.com/research/hfs-horizons-intelligent-retail-and-cpg-ecosystems-2025/

Aug 11, 202510:39
 Unfiltered Stories | From POCs to Real Results: AI in Finance with IBM Consulting

Unfiltered Stories | From POCs to Real Results: AI in Finance with IBM Consulting

Why is enterprise AI still stuck in pilot mode? And what does it take to actually scale?

In this episode of HFS Unfiltered Stories, Saurabh Gupta, President, Research and Advisory Services at HFS Research, is joined by Khalid Siddiqui, Global Finance Operations Offering Leader at IBM Consulting, for a no-fluff conversation about how to move from AI aspiration to enterprise-wide activation.

Khalid unpacks real-world examples of where AI—and more importantly, agentic AI—has been successfully deployed to improve cash flow, reduce processing time, and create orchestration across systems. They go beyond the hype to explore:

  • Why AI is “dying a death by a thousand POCs”—and how to avoid it
  • A building materials client’s journey from 30-minute query resolution to 2-minute outcomes using AI agents
  • The critical role of data readiness and system simplification in AI scalability
  • How agentic AI and AI fabric are orchestrating finance operations end-to-end
  • The hidden cost of AI adoption: data debt, process debt, cultural resistance
  • Tangible business results: improving DSO, boosting collections, and reducing controller workload across 50+ markets

Tired of AI pilots that go nowhere? Watch this candid conversation to learn what it takes to make AI work at scale—and how you can get there faster. Tune in now to start turning your AI ambitions into enterprise-wide impact.

Aug 08, 202517:38
Unfiltered Stories | Engineering the Edge: LTTS bets on AI, Robotics, and Software-Defined Disruption
Aug 04, 202511:33
Unfiltered Stories | Healthcare buying mindset in the age of AI

Unfiltered Stories | Healthcare buying mindset in the age of AI

Bridging the Gap: Healthcare AI Aspirations vs. Ground Realities: In this episode of HFS Unfiltered Stories, Rohan Kulkarni, Executive Research Leader at HFS Research, sits down with Nikhil Mendhi, President and COO of Exponential AI, to explore the disconnect between healthcare organizations’ AI ambitions and the reality of implementation.

Key discussion points include:

  • Healthcare buyers aspire to prioritize predictability, risk management, and maximizing the potential of AI.
  • Real buying behaviours are informed by past approaches and traditional challenges.
  • The gaps are a function of time, and there are key considerations for healthcare leaders to execute on.


The conversation highlights the critical need for greater AI awareness across healthcare enterprises and calls for bold leadership to take decisive action.

Watch now to gain practical insights into navigating the future of AI in healthcare.

Jul 31, 202512:14
Unfiltered Stories | HFS Research discusses how EY’s sector-oriented approach drives Telco outcomes
Jul 15, 202513:55
Unfiltered Stories | Bosch on outcome-led Engineering and AI-Driven innovation in ER&D services

Unfiltered Stories | Bosch on outcome-led Engineering and AI-Driven innovation in ER&D services

Jul 03, 202505:40
Unfiltered Stories | From Resilience to Growth: Reimagining Commercial Banking with HCLTech

Unfiltered Stories | From Resilience to Growth: Reimagining Commercial Banking with HCLTech

In this episode of HFS Unfiltered Stories, Saurabh Gupta, President, Research and Advisory Services at HFS Research, sits down with Deepak Arora, SVP of Financial Services at HCLTech, to explore the dynamic transformation sweeping through commercial banking. From macroeconomic volatility to regulatory complexity and rapid digital disruption, banks are being pushed to act—not wait—for change.

Deepak unpacks how leading institutions are tackling modernization with purpose and urgency, backed by real-world case studies. From overhauling working capital systems to streamlining trade finance using AI and GenAI, the conversation brings to life the practical steps banks are taking to future-proof their business. Deepak also lays out a clear, actionable roadmap for moving from operational resilience to sustainable growth.

Key highlights of the discussion include:

  • From Resilience to Growth: Commercial banks are evolving from a defensive posture to a growth-oriented, future-ready mindset.
  • Balancing Legacy with Innovation: Modernization strategies must protect the stability of legacy systems while introducing digital agility.
  • Use Cases That Matter: HCLTech is driving transformation in areas like trade finance, working capital optimization, and cash management.
  • AI with Purpose: AI and GenAI are being applied intentionally to solve core business problems, not just for experimentation.
  • Accelerated Tech Adoption: Macroeconomic and regulatory pressures are pushing banks to embrace change faster than ever.
  • Beyond Point Solutions: Success lies in embracing platform-led transformation with integrated, scalable workflows.
  • The New Playbook: Winning strategies center on platform investments, workflow redesign, and strong business-tech collaboration.

Trust at the Core: Efficiency matters—but trust, experience, and purpose are now key pillars of transformation.

Tune into this must-listen conversation for insight into how commercial banks are redefining their future today.

Read the full report HFS Horizons: The Best Service Providers for Commercial Banks, 2025 here: https://www.hfsresearch.com/research/hfs-horizons-the-best-service-providers-for-commercial-banks-2025/

Jun 18, 202521:02
Unfiltered Stories | Amdocs looks to lead Services-as-Software revolution

Unfiltered Stories | Amdocs looks to lead Services-as-Software revolution

In this episode of HFS Unfiltered Stories, Saurabh Gupta, President of Research and Advisory Services at HFS Research, chats with Gil Rosen, Chief Marketing Officer at Amdocs. They discuss Amdocs' bold move into broader IT services with the launch of Amdocs Studios. Gil explains how Amdocs is uniquely positioned to lead the emerging "services as software" revolution by leveraging its product-led heritage, deep R&D capabilities, and extensive experience in large-scale digital transformations.

The conversation explores how Amdocs is working to transcend its telecom roots and redefine the future of IT services.

Key discussion points include:

  • Amdocs Studios Launch: Amdocs’ strategic expansion beyond telecom into broader IT services, with a focus on digital transformation, cloud, and user experience.
  • Leading Services as Software: How Amdocs’ robust R&D foundation empowers it to lead the "services as software" movement.
  • Rise of AI Agents: Amdocs’ vision for the future of customer engagement through AI-driven agents and personality engineering.
Jun 12, 202530:11
Unfiltered Stories | Publicis Sapient: Use a 'Slingshot' to tackle technical debt
Jun 10, 202508:58
Fireside Chat | Next-Gen IT: Talent, Trust, and Tech in a Changing Outsourcing World
Jun 04, 202517:25
Unfiltered Stories | EY consistently places in Horizon 3 as payer services market leader
May 28, 202509:57
Unfiltered Stories | How HCLTech is scaling GenAI for real ROI
May 20, 202513:45
Unfiltered Stories | AI on the Move: Penske and Hitachi Redefine Fleet Management
May 15, 202509:11
Unfiltered Stories | Ascendion: How to time your move on AI—and where to start
Apr 24, 202505:44
Fireside Chat | Leading at an Inflection Point: Venu’s Vision for LTIMindtree
Apr 22, 202515:13
Unfiltered Stories | KPMG's unique perspectives on managed services opportunities
Apr 15, 202515:46
Unfiltered Stories | Cracking the Code on AI Adoption: Eviden's, an Atos Group Company, perspective on the AADA Quadfecta

Unfiltered Stories | Cracking the Code on AI Adoption: Eviden's, an Atos Group Company, perspective on the AADA Quadfecta

How are enterprises leveraging AI, analytics, data platforms, and automation to drive real business impact? In this exclusive conversation, Chetan Manjarekar, SVP and Global Head of Digital with Eviden, an Atos Group Company, joins HFS Research to break down the latest trends, challenges, and innovations shaping the generative enterprise. From customer experience to data readiness and co-innovation, discover how Eviden leads the charge in digital transformation.

The key points discussed include:

  • AI & automation are reshaping enterprise transformation: GenAI and automation are now central to digital transformation, but success depends on aligning technology investments with clear business outcomes.
  • Customer, employee, and partner experience are interlinked priorities: 75% of enterprises prioritize customer experience, but organizations are now equally focused on improving employee and partner experiences to drive holistic transformation.
  • Data readiness is the biggest AI adoption challenge: 74% of organizations struggle with fragmented, inconsistent, and unstructured data, limiting AI’s full potential. Eviden tackles this with its Data Readiness Assessment Framework to improve governance and accessibility.
  • AI investments are surpassing traditional analytics: A major shift is happening; AI spending is set to grow from 19% to 31% in two years, overtaking analytics. AI is increasingly embedded in enterprise applications, automation, and smart platforms.
  • Co-innovation & responsible AI will define industry leaders: Eviden emphasizes co-innovation with customers and partners to develop industry-specific AI solutions. Responsible AI, data governance, and security are critical for sustainable success.

Watch now to explore key insights and what’s next for AI-powered business evolution!

Access the full report on AADA Quadfecta Services for the Generative Enterprise 2024: ⁠https://www.hfsresearch.com/research/hfs-horizons-aada-quadfecta-services-for-the-generative-enterprise-2024/

Apr 12, 202520:02
Unfiltered Stories | Beyond Bots – Unifying Automation with Universal Orchestration

Unfiltered Stories | Beyond Bots – Unifying Automation with Universal Orchestration

Join HFS Practice Leader Ashish Chaturvedi and C TWO CEO Erik Lien as they unpack the critical business imperatives behind intelligent automation orchestration. Discover how effective orchestration can significantly boost bot utilization, simplify governance, and drive measurable ROI. Explore insights on transitioning from siloed RPA to unified AI-driven automation, managing autonomous AI agents, ensuring compliance, and leveraging advanced analytics to optimize automation strategies.

The key points discussed include:

  • Maximizing automation ROI: Intelligent orchestration increases bot utilization by over 50%, reduces manual overhead by 75%, and resolves up to 90% of support issues.
  • Breaking automation silos: Effective orchestration integrates fragmented automation initiatives, moving enterprises beyond isolated RPA deployments to comprehensive intelligent automation platforms.
  • Governance and compliance: Orchestration provides essential governance, auditability, and error handling, ensuring compliance with evolving regulatory frameworks like the EU AI Act.
  • Managing autonomous AI agents: Advanced orchestration manages deterministic bots and autonomous AI agents seamlessly, ensuring control, prioritization, and efficiency at an item level.
  • Future automation landscape: The convergence of automation, AI, analytics, and optimization through orchestration platforms is key to achieving higher efficiency, governance, and business-driven insights.

Dive deeper into the future of intelligent automation orchestration. Visit the HFS website to access the full report titled “RPA supervisor to IA orchestrator—C TWO advances up the Generative Enterprise S-curve” here: https://www.hfsresearch.com/research/rpa-ia-orchestrator-ctwo-enterprise-s-curve/

Apr 09, 202510:56
Unfiltered Stories | HFS and LTTS on transforming industry with AI & IoT

Unfiltered Stories | HFS and LTTS on transforming industry with AI & IoT

In this episode of HFS Unfiltered Stories, Saurabh Gupta, President, Research and Advisory Services at HFS Research, chats with Piyush Jain, Global Head for SDX and AI at L&T Technology Services, about the powerful convergence of the physical and digital worlds. Piyush shares two fascinating real-world IoT use cases—from predictive maintenance in plant engineering to carbon footprint reduction through smart city lighting—and how AI is transforming industrial operations.

The discussion dives deep into:

  • The evolution of IoT and AI-driven automation.
  • The importance of domain expertise in industrial transformation.
  • Why cultural and mindset shifts—not technology—are the real barriers.
  • The shift from traditional service models to solution-led engagements.


A must-watch for tech leaders, digital strategists, and anyone curious about how AI, IoT, and business transformation are shaping the future of enterprise operations.

Apr 04, 202515:20