Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching

The doom and gloom narrative about AI and small business is wrong.

For a while now I've been sitting with two feelings about AI at the same time. Genuine excitement about what it makes possible. And a quiet, nagging dread about what it all actually means. The two camps out there - AI destroys everything, or AI sets us all free to float around painting watercolours - haven't helped. Neither one feels right.

So when I heard Daniel Priestley's take on Diary of a CEO, it was the first time I'd heard a version of the future I could actually get excited about. Not because it's all rosy. Because it's logical.

If you've been quietly uneasy about where AI leaves you as a coach or course creator - this episode is for you.

I'm sharing my take on the perspective that changed how I see this whole thing: what the economic landscape actually looks like as AI scales, where the real opportunity sits, and why the coaches and course creators building lean, automated, specific businesses right now might be in the most powerful position of anyone.

This might be the most hopeful thing I've recorded in a while.

$296,516.31. From a $37 offer. In five months.

That's not a launch. That's not a viral moment. That's a self-funding sales pathway running in the background — and in this episode, I'm pulling back the curtain on exactly how it works.

I've been using low-ticket gateway offers in my business since 2019. The first time, I built the whole thing in an afternoon during COVID lockdowns to avoid creating a webinar I didn't want to make. Made five sales the next day on a $27 offer. This year, I did it again — same process, different strategy — and we've scaled to spending $1,000 a day on ads with an average 2x return. And for the first time ever, we're profitable on the front end.

If you've been wondering how some coaches seem to always be growing, always making sales, always adding new people — this episode is for you.

I'm walking through the full story: what I built, when, why it worked, why we stopped, and what made us come back to it. Plus what's actually changed in 2026 that's made this more profitable than ever — and what we've updated inside Paid to Grow 3.0 to reflect all of it.

Paid to Grow 3.0 is on pre-sale right now at $197 — that's $100 off the full price. But only until midnight this Friday.

If your sales have slowed down lately, the answer probably isn't what you think.

It's not the market. It's not your content. It's not that your offer isn't good enough. In most cases it comes down to one of three very specific — and very fixable — structural problems that are quietly capping your results.

If you've been working hard and not seeing it reflected in your sales — this episode is for you.

I'm breaking down the three most common reasons sales slow down: why your audience can go nose-blind to your offer no matter how many times you promote it, why constantly showing up isn't the same as constantly growing, and why having one sales system — whether that's live launching or a single funnel — will always have a ceiling no matter how much you optimise it.

And more importantly, what to do about each one.

There's also something coming very soon that addresses all three of these problems directly. Keep an eye on my Instagram — details dropping shortly.

Five-figure days don't happen by accident.

They happen when you have the right system running quietly in the background while you live your actual life. No webinar. No live launch. No grinding.

Most people are either stuck in the launch cycle of doom, or they've built a funnel and run ads to it and wondered why they're barely breaking even. The answer isn't to work harder. It's to build the right system.

If you've been wondering why consistent revenue feels so out of reach right now, this episode is for you.

I'm breaking down the exact Silent Selling System™ behind our five-figure days: the three-engine framework that's given us a $60K to $100K+ minimum baseline for the last five years, and that's now scaling faster than ever.

I'm not gatekeeping a thing.

Want help building your own Silent Selling System™?

There's a reason everyone in your feed is suddenly running a paid live workshop.

It's not a coincidence. It's not a fad. It's a direct response to some very real problems happening in the online business space right now — and once you understand why this strategy is working, you'll have a much better sense of whether it's the right move for you.

In this episode I'm getting into all of it. Why live workshops are having such a moment right now. What makes the paid format specifically so powerful for coaches selling premium offers. And the honest realities that most people aren't talking about before they dive in.

If you've been watching this trend and quietly wondering whether you should be doing it too — this episode is for you.

I'm sharing the actual conversion numbers you should know before you run one, the truth about using ads to fill a paid event (it is not what most people expect), and what I actually recommend if you have a smaller audience and still want to make this format work.

This is not a "yes, go run a workshop, they're amazing" episode. It is a "here is what you actually need to know to make a smart decision" episode. And those are my favourite kind.

You don't need a developer, a $10,000 custom build, or some fancy tech you can barely pronounce to actually use AI in your business properly.

The full AI tech stack running our entire business at HelloFunnels is genuinely budget-friendly. No N8N. No extra computers running in the corner of an office. No mystery integrations that only a developer can touch.

It is a small handful of tools (most of which you have probably already heard of), all talking to each other and quietly doing the work in the background.

In this episode, Kate is cracking open the full AI tech stack we use to run HelloFunnels. Every single tool, every single cost, and exactly what each one is doing for us behind the scenes.

If you've been hearing all the AI hype lately but assuming it needs a giant tech budget or a developer on retainer to make it actually work, this episode is for you.

Inside the episode:

• The two versions of Claude we run (and the reason we actually use both)
• Why Airtable and ClickUp together make up our "business brain"
• The little tool quietly connecting everything (and only costs about $20 a month extra)
• The optional fifth tool that completely changed how we approach ads and market research
• Plus the actual total cost of the whole stack (it's lower than you think)

This episode is the natural next step after last week's deep dive into our AI Business Brain. If you missed that one, go back and listen to it first for the full picture.

🎟️ Want to actually see all of this in action? Kate has recorded a free behind-the-scenes video where she walks you through every workflow, every dashboard, and every part of our AI system in real time. It is only up for a limited time.

Most people's AI knows absolutely nothing about their business.

Every conversation starts from scratch. You spend 20 minutes giving it context before you can even get to the actual question. And then you do it all again the next day.

That's what was happening to us. Until we built what I'm calling the Business Brain.

If you're using AI for your coaching or course business but it still feels like you're starting from zero every single time... this episode is for you.

This is Part 2 of my diary of building our AI assistant. Last week was the content system. This week, I'm walking you through how we built a central database that gives our AI full visibility over every contact, every client interaction, every DM, every support ticket, every community conversation, and every call summary in our business. And what that's actually enabled us to do with it... from automated lead scoring to pre-call briefings to weekly client care that happens without me lifting a finger.

I have a confession. I've been low-key obsessed with AI for the last two years.

But I've also watched a lot of people disappear down the AI rabbit hole for weeks and come back with... not a lot to show for it. So I kept myself on a leash. Diving in, pulling back, diving in, pulling back. Until recently, when three things happened at the same time that changed everything.

If you've been wanting to use AI for your content creation but you're stuck in the cycle of "I know it could do more for me but I can't justify the time to set it up"... this episode is for you.

I'm sharing the real, honest diary of how I ended up building my own AI content assistant. The seven-step content workflow. What the process actually looked like. And why the content coming out of it is better than anything I was producing when I was spending 10+ hours a week creating content manually.

This is Part 1 of a two-parter. Next week I'm taking you inside the bigger picture... what I'm calling the CEO Command Centre.

This is also the exact AI content system we're building live at the Cash Money Content Upgrade Workshop on Tuesday April 21st. Two hours. You'll walk out with your own Content Command Centre, fully customised for your business.

Should you run a lead magnet funnel or run ads direct to a low-ticket offer?

I've been running an experiment over the last 90 days to find out. Same time period. Similar number of people. Same offer at the end.

One was a lead magnet funnel. The other was a direct sales funnel.

And I tracked everything: what we spent, what we made upfront, and how many people from each funnel went on to buy our other programs over 30, 60, and 90 days.

If you've been wondering which funnel strategy is right for you—this episode is for you.

I'm pulling back the curtain and sharing the real numbers. Which one was more profitable upfront? Which one converted better long-term? And which one is right for your business right now?

Listen to find out.

Want help setting up your funnel?

A gateway offer is not just a low-ticket offer.

It's specifically designed to solve two massive problems: running profitable ads while growing your list, and building trust with people who don't trust you (or themselves).

But most people get gateway offers wrong. And when you do, it's a big waste of time and money.

If you want to create a gateway offer that actually scales—this episode is for you.

I'm walking through my 10-part gateway offer checklist—the exact checklist I use before I ever spend a dollar on ads. If your offer doesn't hit all 10 of these things, it won't be profitable to scale.

The checklist covers: making your promise specific, desirable, and believable; making it feel new or novel; ensuring it's related to your other offers; solving a vanity problem; appealing to a broad audience; fast delivery; profitable pricing; and crystal-clear positioning for impulse buyers.

Ready to create your gateway offer?

Join us at the Gateway Offers Workshop next week—March 24th Australian time (March 23rd for most people). Tickets are already half sold out.

We'll walk through this checklist live, give you the AI tools to help you hit all 10 points, and help you create your offer step by step.

What if I told you there's one strategy I've been using since the start of this year that's added up to $2,000 a day in profit—every single day—so far in 2026?

And it's still growing.

Would you want to know what it is?

If you're ready to scale your business fast—this episode is for you.

I'm walking through the exact five-step process I used to create this strategy: figuring out the right format for your niche, creating a killer promise, writing a sales page that converts cold traffic, testing it, and scaling it with ads.

Plus, I'm sharing the story of the massive mistake I made with my first gateway offer (spoiler: I listened to bad advice and shut down what was working).

Want to learn this exact process?

We're running the Gateway Offers Workshop on March 24th Australian time (March 23rd for most people). Tickets are limited, and we're announcing it here first.

Every six to twelve months, I sit down and strip out everything that's not working. I cut. I simplify. I get back to basics.

Because that's when my business works best—when I'm focused on what actually moves the needle, not just doing busy work for the sake of busy work.

At the end of last year, I did this again. And the four changes we made freed up space, allowed us to focus, and helped us have our best months ever while still working part-time.

If you're feeling overwhelmed by all the moving pieces in your business—this episode is for you.

I'm walking through the Traffic Light Process I use to figure out what stays and what goes, plus the four things we simplified: bringing ads back in-house, pulling back on social media, ditching video podcasting, and streamlining our offer suite.

Simplifying isn't just about cutting things. It's about making room for what actually matters. And for the next new things that come along.

What if you could get direct answers to the exact questions holding you back from scaling your funnels and ads right now?

I put up an "Ask Me Anything" box on Instagram and got flooded with questions. Instead of answering them one by one in the DMs, I'm answering them here—because if one person is asking, there are at least 50 others wondering the same thing.

If you've been stuck on any part of your funnel strategy, ad spend, tech setup, or offer positioning—this episode is for you.

In this episode, I'm diving into six real questions from people just like you:

• How long until you actually see sales from a funnel
• Whether you need a big list before running ads
• How much to spend per day on ads to see real results
• What to do when your funnel stops converting
• All-in-one software vs individual tech stack
• Ads direct to offer vs lead magnet first
• No fluff. No guru BS. Just what's actually working in 2026.

Have more questions?

I found a random viral post about a desk organizer—and turned it into an ad that's adding $500-$1500 in profit a day to our business.

When our ads fell off a cliff in October, I tested everything: static images, car videos, you name it. They were fine. But then I stumbled on a viral post while scrolling. And I realized the structure would work perfectly as an ad template.

So I used it. And it worked crazy well.

If you're running ads but they feel harder than they should be—this episode is for you.

I'm sharing how to find viral post formulas and turn them into high-converting ads, plus five tips you can use right now to start testing this strategy yourself.

Want the full breakdown?

Join us for our live Viral Ads Formula Training next week. We're walking through the three viral templates we're using and exactly how to adapt them.

Already in one of our programs? Check the calendar.

What if you could run Facebook ads that get 3x ROAS—and your VA could manage them in 30 minutes a week?

I've been running Facebook ads since 2010. And I can tell you: ads have never been easier or more profitable than right now.

At the end of last year, our lead magnet ads slowed down. So I tested what Facebook was actually rewarding with the Andromeda changes. The results? 3x ROAS at the most expensive time of year. And a simple weekly system that takes less than 30 minutes to manage.

If you've been avoiding Facebook ads because they seem too complicated—this episode is for you.

I'm breaking down what changed, why it's working, and the exact weekly checklist we use to run profitable ads without needing an ads expert.

Want to learn our exact system?

If you're in one of our coaching programs, check the calendar for our live Facebook Ads training.

If you've been trying to sell your DIY course lately and it's feeling harder than ever—you're not imagining it.

Over the last 18 months, mid-ticket DIY courses (usually $300-$2000) have been hit the hardest. And it's not because your course is bad. It's because the market has shifted in two major ways: people are more cautious with spending and want certainty before they invest, and AI tools like ChatGPT can now give them personalized plans and instant feedback for free.

So your DIY course is being squeezed from both sides.

But here's the good news: Your course isn't dead. Its role has just changed. And once you reposition it, you'll start seeing sales again.

If you're spending all your time perfecting your webinar or rewriting your sales page and it's still not converting—this episode is for you.

In this episode, I'm walking you through three strategies to pivot your DIY course so it sells better than ever in 2026: slice and dice it into a low-ticket gateway offer with upsells, upgrade it to a premium supported experience, or demote it strategically to a supporting role in your business.

This isn't about scrapping what you've built. It's about repositioning it so it actually works in today's market.

Want to see how DIY courses fit into high-converting funnels now?

Did you know that the economy section of an airline is pretty much break-even? They're covering costs, but they're not making real profit on those seats.

The actual profit comes from business class and premium economy. Smaller sections. Fewer people. Way more profitable.

And there's a huge lesson here for anyone running a coaching or course business in 2026.

Because a lot of us are running our businesses like economy-only airlines—serving as many people as possible with razor-thin margins, completely exhausted, and wondering why we're working so hard but barely seeing profit.

In this episode, I'm breaking down what the airline industry can teach us about building a more profitable business, why most course creators are stuck in exhausting models, and how adding one premium offer could add $200K or more to your business this year—without burning out.

Last week, Amy Porterfield made a shocking announcement: she's no longer selling Digital Course Academy—the signature program that's made her $60+ million.

And while her announcement focused on evolution and new challenges, I think there's a much bigger story here about what's happening in the online course industry right now.

If you have an online course that's not selling the way you thought it would, or you're wondering why the strategies you were taught aren't working anymore—this episode is for you.

Because the online course model has fundamentally changed. And most people aren't talking about it honestly.

In this episode, I'm breaking down exactly what changed, what's working now, and most importantly, what you should be doing with your course business in 2026.

Want help pivoting your course business to what's actually working?

Let's get real about what actually worked (and what flopped) in 2025. I'm pulling back the curtain on every marketing strategy we tested this year - the good, the bad, and the ugly. Real numbers. Honest ratings. And exactly what we're leaving behind vs. doubling down on in 2026.

The market changed this year. The algorithms changed. Buyer behavior changed. And if you're not paying attention and adjusting your strategy, you're going to waste a lot of time and energy on tactics that just aren't working anymore.

In this episode, I walk you through 7 different marketing strategies we tested in 2025. You'll hear what worked, what didn't, why things changed throughout the year, and what we're bringing into 2026. No fluff. No theory. Just real data from an actual business.

If you're planning your 2026 marketing strategy right now, this episode will save you months of trial and error.

Strategies Covered:

• Best List Building Funnels
• Live vs Evergreen Webinars
• Paid Challenges
• Segmented VIP Launches
• ManyChat + Instagram Strategy
• Best Low-Ticket Funnels

Hey there! I'm Kate from Hello Funnels, and welcome to Part 4—the final episode—of our End of Year Planning Series.

If you haven't listened to Parts 1-3 yet, go back and do those first. This exercise builds on everything we've already covered.

Today's episode might make you uncomfortable. And honestly, that's kind of the point.

I'm walking you through a challenge that's going to stretch you and show you what's actually possible in 2026—even if it feels impossible right now.

It's called the 10X Exercise. And it's designed to help you think bigger, notice your resistance, and consider strategies you never would have thought of otherwise.

Because here's the truth: when we set achievable-feeling goals, we give ourselves achievable-feeling tasks. But if we want quantum-leap growth, we need to think bigger.

And even if you don't hit the 10X, you might still 2X your results. And who doesn't want that?

Hey there! I'm Kate from Hello Funnels, and welcome to Part 3 of our End of Year Planning Series.

If you're either drowning in data or hiding from your numbers completely, this episode is for you.

There are two types of business owners: the ones who track everything and get overwhelmed by all the data, and the ones who avoid the numbers entirely because they're confusing or scary.

Neither approach is going to get you very far.

Today, I'm breaking down the only 3 money metrics you actually need to track in 2026. These are the numbers that will actually help you grow—and make every decision simpler and faster.

I'll show you how to set a real revenue goal (not an ego-based one), how to reverse engineer your weekly targets, and how to use these three numbers to know exactly which lever to pull when you're off track.

When you know the three money metrics you need to hit each week, you stop guessing and start growing. And you make hitting your revenue goal feel inevitable.

Hey there! I'm Kate from Hello Funnels, and welcome to Part 2 of our End of Year Planning Series.

If you've ever been told to "just focus on one thing until you hit a million dollars," you've probably also realized that advice doesn't quite work in today's market.

Because the truth is, modern businesses need more than one thing working. But not 100 things. Just six.

In this episode, I'm breaking down the 6-Step Scaling System—what you actually need to build in 2026 to scale profitably without spreading yourself too thin or burning out.

I'll walk you through how to choose your six based on your Traffic Light Audit from Part 1, whether you should start with your front-end or back-end (it depends on if you have an audience), and the realistic timeline for building this out.

Bottom line: The businesses that thrive in 2026 will have both a front-end system that covers ad costs and a back-end system that delivers profit. You can't build them at once—but you can build them both.

Hey there! I'm Kate from Hello Funnels, and welcome to Part 1 of our End of Year Planning Series.

If you're feeling overwhelmed trying to figure out what worked this year and what didn't, this episode is for you.

Most people go into a new year without actually looking back at what moved the needle and what just kept them busy. So they keep doing everything—or they randomly cut things without really understanding why.

Today, I'm walking you through The Traffic Light Audit—a simple, visual exercise that will give you instant clarity on what to keep doing in 2026, what needs fixing, and what to leave behind in 2025.

It's going to make decision-making so much easier. And when you can see at a glance what's working and what's not, you stop wasting time on things that don't move the needle—and you can go all in on what does.

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on my AI-powered content system—the one that lets me create all my content for the month in about 25 minutes a week.

Here's the problem: the amount of content we're expected to create now is completely out of control. Emails, Instagram, LinkedIn, podcasts, YouTube, blog posts—it's exhausting.

And even when people are batching and staying organized, it all ends up feeling disconnected. Which means you're confusing your audience instead of guiding them on a journey.
So I built a system that fixes this. An AI system that helps me create cohesive, strategic, high-converting content—fast. And it sounds like me.

Today, I'm walking you through exactly how it works, step by step.

The truth? I've been using this for a couple of months now, and our conversions have gone through the roof. It's not just easier and faster—it actually works better.

And because I wouldn't be me if I didn't share something this game-changing, I turned it into a mini-course called Cash Money Content.

Right now, it's on a special pre-launch offer—normally $197, you can grab it for just $47.

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm giving you five simple, low-lift cash campaigns you can run right now to close out the year strong.

December is tricky. Some businesses thrive, others go silent. But either way, it's busy, people are distracted, and you're probably looking at your year-end goals realizing you're not going to hit them.

So what do you do? Give up and wait until January? Nope.
Today, I'm giving you five cash campaigns—all designed to be simple and effective. Because December is already chaotic, and you don't have time for anything complicated.

Pick the one that fits your business, and let's make it happen.
The next few weeks matter. And the businesses that start 2026 strong are the ones taking action right now.

Want our help with any of this?

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm talking about what to do when your confidence has taken a hit.

If you've been white-knuckling your way through the last 6-12 months, telling yourself things will turn around, and they haven't... this one's for you.

Because here's what happens: you start doubting everything. Your skills. Your strategy. Whether you ever had what it takes. And when you're making decisions from that place, you start playing smaller and smaller until you're stuck in a spiral.

So today, I'm giving you five simple, actionable steps to get your confidence back, get some wins on the board, and stop the spiral before it takes you under.

The truth? Confidence doesn't come from waiting to "feel better." It comes from action. From showing yourself—over and over—that you're still capable.

So pick one of these five steps and do it today.

And don't forget— if you want those exact email templates so you can't chicken out and you've gotta go make those sales

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on low-ticket offers—when they work, when they don't, and why so many course creators are stuck spinning their wheels trying to build a business around them.

When the economy gets shaky and people stop buying, a low-ticket offer feels like the answer. But here's what most people don't realize: low-ticket offers are just as much work as high-ticket offers. And they're usually way less profitable.

So today, I'm breaking down exactly when low-ticket offers make sense (there are four specific scenarios), and when they're actually sabotaging your growth.

I'm also calling out the Maria Wendt model that everyone's trying to replicate—and why it's not going to work for you the way you think it will.

Bottom line: Low-ticket offers aren't the problem. Trying to build your entire business around them without a backend? That's the problem.

Want the exact framework for setting up a low-ticket funnel the RIGHT way?

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on something that's going to change how you think about funnels forever.

I just spent the last six months in deep testing mode—running every possible combination, split-testing ad creative, analyzing conversion data across thousands of funnel visitors.

And here's what I discovered: buyer behavior has fundamentally changed.

Most sales now happen within the first 1-5 days. Not weeks. Days.

If someone doesn't buy from you in that initial window, the chances they'll buy later drop dramatically.

Which means if you're still running old-school "long nurture" funnels, you're leaving money on the table.

In this episode, I'm sharing the real data, including a hot seat call with a client whose funnel is converting at 9% (more than 4X the industry benchmark) with an average purchase time of less than 24 hours.

I'll walk you through why this is happening, what it means for your funnel strategy, and exactly what needs to change if you want your funnels to actually work in today's market.

This is the shift that separates funnels that flop from funnels that scale.

Let's dive in!

Ready to build a funnel designed for today's buyers?

Learn more about the Million Dollar Micro Funnel system—the exact framework my clients are using to get 9% conversion rates and sales within 24 hours.

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm helping you cut through the noise and make the right decision for YOUR business.

Things have slowed down. Sales are harder. And now you've got a thousand people screaming at you about all the different things you need to do to save your business and grow in 2026.

So how do you actually put your CEO hat on and figure out if a group program is the right move?

That's what we're doing today. I'm walking you through how to know if you even need to pivot, and then I'm busting through every objection you might have about creating a Leveraged Live Experience.

Things like: "What if I have a small audience?" "What if I'm too busy?" "What if people expect too much from me?" "What if I don't have the tech skills?" "What if people won't pay premium prices for what I do?"

I'm addressing all of it with real, honest answers so you can make the right call for your business.

Because not everyone needs to make this move. But a lot of people do. And if you're one of them, waiting another year could be really costly.

Let's figure this out together!

Ready to make your pivot?

Doors are open RIGHT NOW for The Pivot Project—our 4-week live intensive starting this week. Final spots available. You can get started for as little as $197.

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm breaking down the math that changes everything.

If you've been chasing volume, running yourself ragged trying to make enough sales to hit your revenue goals, this episode is going to blow your mind.

Because here's the truth: you can have the best offer in the world, but if your numbers don't work, your business doesn't work.

I'm a self-confessed spreadsheet nerd, and I've learned that different business models have different numbers that matter. And knowing what those numbers are—and how to use them—can literally be the difference between hitting your goals and wondering why nothing's working.

So today, I'm walking you through the most important numbers you need to know if you want to create, fill, and scale a profitable group program in 2026. Including the math that shows you why you need about 10X fewer sales to hit $200K with a Leveraged Live Experience versus a traditional course.

This is the episode that's going to make you go, "Wait, THAT'S all I need to sell?"

Let's dive in!

Ready to make the numbers work for you?

Doors are open now for The Pivot Project—our 4-week live intensive where we help you design, structure, and launch your own profitable group program. We start this week and early bird pricing ends Friday!

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on the mistakes that kill group programs before they even launch.

Look, creating a group program is easy. Creating one that actually works—that sells well, gets people results, and is profitable? That's where most people mess up.

I've been running group programs for over six years. They've generated over $5 million for my business. And along the way, I've learned a lot of lessons—some of them the hard way.

So if you're thinking about creating what I call a Leveraged Live Experience (which is way more than just a group program), this episode is going to save you time, money, and a whole lot of frustration.

I'm walking you through the four biggest mistakes I see coaches make when creating group programs, and more importantly, how to avoid them so you can build something that actually works from day one.

Trust me, you don't want to skip this one!

Ready to create your own Leveraged Live Experience?

Doors are open now for The Pivot Project—our 4-week live intensive where we help you design, deliver, fill, and automate your own 6-7 figure group program. Final spots available!

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on the pivot that completely changed my business.

When my son was born, I was selling a 4-week program that was doing okay—but the way I had to sell it? Exhausting launches and razor-thin profit margins. And the thought of doing that with a newborn? Yeah, no thanks.

So I created something different. Something I didn't even know had a name at the time. And that one pivot became the absolute cornerstone of my business—generating over $5 million in the last six years.

I'll walk you through exactly what I did, how I structured it (spoiler: I didn't start from scratch), what it looks like to actually run it day-to-day, and why this model is hands-down the most profitable and sustainable way I've ever worked.

Trust me, this is the exact shift I'm seeing successful course creators make right now. And if you're ready to make it too, I've got something opening Monday that's going to walk you through it step-by-step.

Let's jump in and talk about what's actually possible!

Hey there! I’m Kate from Hello Funnels, and in this episode of the Doing It Online Business podcast, I’m excited to share my secrets for dominating Black Friday promotions.

After years of navigating the chaotic Black Friday season (and yes, plenty of stress!), I’ve perfected a day-by-day promo calendar that turns excitement into crazy conversions.

I’ll guide you through avoiding the noise of big competitors and reveal my exclusive strategy to make your Black Friday offers stand out with a fun, irresistible twist.

Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing It Online Business podcast, I’m excited to share my insider tips on turning Black Friday into a launch warmup strategy.

After years of navigating the chaos of Black Friday sales (and yes, some epic flops), I’ve discovered how smart course creators like me can set the stage for massive success in January and February.

I’ll break down the big mistakes I’ve seen—and made—during Black Friday, then reveal my proven tactic: crafting a bite-sized offer that preps your audience for your biggest launch.

Hey there! I’m Kate from Hello Funnels, and in this episode of my Doing It Online Business podcast, I’m excited to share the three systems that keep my sales rolling while I’m away on holidays.

After years of stressing over business during family vacations (yes, sneaking laptop checks at the beach!), I’ve finally nailed these strategies to grow my business effortlessly.

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share the scoop on micro-magnets and how they’re revolutionizing list growth in 2025.

After years of testing (and yeah, some epic fails), I’ve nailed down a simple 20-minute-a-week strategy that’s exploding my email list and social media following like crazy.

I’ll break down the old-school lead magnet mistakes I used to make and reveal my secret weapon: micro-magnets that boost engagement and reactivate my audience.

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share my 2025 playbook for starting an online course business from scratch.

After years of building my business (and yes, a few messy restarts), I’ve figured out the exact steps to rebuild from zero and turn it into a profitable venture fast.

I’ll break down the three profitable problems I’d focus on and reveal my mini funnel strategy to grow your audience and sales without breaking the bank.

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast I'm spilling the beans on how to AI-proof your course business with three smart strategies using AI itself—perfect if you’re a course creator or coach looking to stay ahead without stress.

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m dishing out the juicy details on ditching SamCart’s crazy price hikes for better checkout tools in 2025.

After years of navigating online course tech (and yeah, plenty of headaches), I’ve uncovered the best alternatives that save me money and keep my business running smooth.

Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m diving into the four big mistakes killing your funnel conversions in 2025.

After years of testing (and yes, some epic fails), I’ve uncovered what’s been stalling funnels and how to turn things around with proven strategies.

I’ll guide you through these conversion killers—like countdown timers and missing deadlines—and reveal how I fixed them with split testing and smart tweaks.

I basically ghosted you for 12 weeks. After 250+ episodes without missing a beat, I vanished.

No tropical vacations, no emergencies—just me trying to do two people's jobs while biting off way more than I could chew with some massive projects.

In this honest episode, I'm spilling what really happened, why I've never taken a break before, and what I learned about hitting pause when you need to.

🎯 The real story behind my 12-week disappearing act

🎯 Why I was terrified to take my first break in 250+ episodes

🎯 Smart ways to take content breaks (that I didn't do this time)

🎯 What I should have done differently

🎯 Why sometimes the best thing for your business is hitting pause

I'm back, refreshed, and have some seriously cool stuff planned. Keep your eyes peeled for a big announcement about that secret project I've been working on!

This is it.

This is the year you are finally going to launch your digital product or online course, into the world.

But if you never sold anything before…, how do you sell it?

Fear not! Today I’m sharing my simple step-by-step plan for how you can achieve your first five online sales.

 Step 1: Begin with a simple, low stakes offer that's so appealing it practically sells itself. The goal here is to create something that clearly solves a problem for your audience without the pressure of a high price tag.  

Step 2: Forget fancy sales pages for now; a Google Doc will do just fine. It’s simple, clear, and gets the job done. 

Step 3: Don’t be shy to ask for support from your friends, family, and colleagues. You’d be surprised how eager people can be to help someone they know.  

Step 4: Be open about your excitement and communicate the value your offer provides! 

Step 5: Don’t lose heart if you don’t hit your target sales immediately. Many sales often happen towards the end of a promotional period, so it’s critical to keep putting your offer out there.

If you’d like to dive even deeper, with comprehensive templates and detailed plans, I offer a mini course called the "14 Days to Sales Challenge." It's packed with resources to guide you through this process effectively.

And remember to reach out with your success stories, I’d love to celebrate with you!

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