
Hands On Business - The H Files (Unlocking Growth Leadership in Healthcare)
By Hakeem Adebiyi


5 in 5: Profit, Purpose & Real Leadership with Amrit Dhaliwal
In this Five in Five breakdown, I highlight the biggest lessons from my conversation with Amrit Dhaliwal, CEO of Woolfinch. We dive into what it really takes to build a purpose-driven business without sacrificing commercial strength.
You’ll hear insights on why profit is essential for delivering great care, how long-term vision should shape your weekly actions, why values must guide hiring and firing, how to turn culture into repeatable processes, and the point where you must stop planning and simply do the work.
A sharp, practical recap for leaders who want to grow without losing their mission.
Listen to the full episode: https://youtu.be/YwCAoSTrbQI
Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226
📝Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes
#healthcare #podcast #businessgrowth #5in5 #homecare

Mission, Margin & Home Care: A Conversation with Amrit Dhaliwal
I sit down with Walfinch CEO Amrit Dhaliwal to discuss how purpose-driven home care businesses can grow sustainably while staying true to their mission. Amrit reveals how he uses strong values, long-term vision, and EOS to create consistency across his franchise network and maintain high standards of care.
They also look at the future of the sector, the shift toward home healthcare, and what leaders must do to protect the “soul” of their business as they scale.
Listen on YouTube: https://youtu.be/YwCAoSTrbQI
Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes
EOS Book: https://amzn.eu/d/iCWEdLP#podcast #healthcare #homecare #carehomes #Walfinch #businessgrowth #handsonbusiness #hfiles

5 in 5: Making Transformation Stick in Healthcare with Lorraine
In this 5 in 5 episode, I share five powerful insights from the conversation with Lorraine on what it really takes to make transformation last in healthcare. From embedding habits to leading with compassion, each takeaway reveals how leaders can build cultures where improvement becomes part of the organisation’s DNA.
You’ll hear why change is easy but true transformation is hard, how purpose, process, people creates a strong foundation, and why involving teams directly leads to better, faster results. I also explain why leaders must stay in their lane and empower others to own the work.
Packed with practical action points, this episode is your quick guide to creating sustainable, meaningful transformation in healthcare teams and systems.
Watch the full episode: https://youtu.be/nL5U14SgREc
Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226
📝Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Transforming Healthcare Without Burnout: A Conversation with Lorraine Armijos
In this episode, I'm joined by leadership coach and LA Insight founder Lorraine Armijos to explore how healthcare leaders can drive meaningful, sustainable transformation without burning themselves or their teams out.
Together, we discuss the difference between change and transformation, the rising pressures on healthcare leaders, the importance of compassion, the power of the ADKAR model, and how strong systems can keep teams moving in the right direction.
Listen on YouTube: https://youtu.be/KBSsfLu0ugU
Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes
#podcast #healthcare #leadership

5 in 5: Lessons from The Modern Midwife on Building a Trusted Brand
I share five powerful takeaways from his chat with Marie Louise, The Modern Midwife. Discover how discipline beats luck, authenticity builds connection, and integrity fuels long-term growth.
In just five minutes, you’ll learn how to:
– Show up consistently and with purpose
– Earn trust through honesty and transparency
– Protect your values in every partnership
– Treat content creation like real business work
A short, sharp dose of insight for anyone turning expertise into impact
Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226
📝Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes
Watch full episode on YouTube: https://youtu.be/m1yqI63oh-Q
#5in5 #TheModernMidwife #BrandBuilding #Entrepreneurship

Marie Louise: From NHS Midwife to Digital Health Pioneer
In this episode, I sit down with Marie Louise, better known as The Modern Midwife, to explore how she transformed her clinical career into a trusted digital brand that empowers thousands of women through pregnancy.
Tune in to hear:
• How Marie-Louise became one of the UK’s youngest midwives
• Her journey from NHS wards to global influence
• The early days of clinical content on Instagram
• Why authenticity beats clickbait in healthcare communication
• How she chooses brand partnerships that align with her values
• The truth behind influencer life and content creation
• Why celebrity endorsements aren’t the secret to lasting success
Listen on YouTube: https://youtu.be/On01dkZC5jw
Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes
#podcast #healthcare #ModernMidwife #entrepreneur #healthcareentrepreneur #nhs

5 in 5 with Chris Anderson: Building Winning Teams in Healthcare
In this episode of 5 in 5, I sit down with Chris Anderson, a recruitment and leadership specialist in healthcare and life sciences, to explore what it really takes to build winning, future-ready teams.
Chris shares five key takeaways for business leaders and recruiters — from hiring for adaptability to building a strong company culture and developing future leaders.
You’ll learn:
Why adaptability matters more than experience
How culture beats credentials
The importance of growing future leaders, not job fillers
Why experience isn’t everything
- How finding the right fit beats hiring fast
Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes
Watch full episode on YouTube: https://youtu.be/k_lGcu-fX6I

Building Winning Teams in Healthcare with Chris Anderson
In todays episode we explore the post-pandemic shift in recruitment, the balance between cultural fit and technical skills, and what separates good managers from great leaders. Chris also reveals how his Graduate Accelerator Programme is reshaping how medtech and pharma firms attract and grow new talent.
Topics include:
Spotting scalable, adaptable talent
Building company culture that lasts
Leadership vs management in healthcare
The rise of graduate talent and AI in recruitment
Perfect for healthcare leaders, recruiters, and anyone looking to build a stronger, more sustainable team.
Listen on YouTube: https://youtu.be/sDj94VhzQSg
Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes
#Healthcare #Leadership #Recruitment #MedTech #LifeSciences #BusinessGrowth #Podcast

Dominic Colenso: 5 Communication Secrets for Impact in Pharma & Healthcare in 5 Minutes
In this 5 in 5 episode, I breaks down five key lessons from Dominic Colenso, actor turned communication coach, on how to present and connect with impact in Pharma, Life Sciences, and Healthcare.
Learn how to start with your audience, tell powerful stories, design smarter slides, and lead with emotion to inspire action.
Perfect for professionals who want to communicate clearly, confidently, and persuasively.
Watch on YouTube: https://youtu.be/ZKZs7FH1yHI
Listen on Apple Podcast: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226
📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

From Actor to Communication Coach: Turning Complexity into Clarity with Dominic Colenso
In this episode, Hakeem Adebiyi speaks with Dominic Colenso, former Thunderbirds actor turned communication coach about how to transform complex ideas into clear, engaging stories that connect.
Dominic shares how storytelling techniques from acting can help healthcare and life-science professionals simplify their message, cut through jargon, and communicate with confidence.
Dominic’s Book: Cut Through (out December 2)Listen on Apple Podcast: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226
Listen on YouTube: https://youtu.be/5iPMgYHjlLs
Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

The 5-Minute Roadmap to Scaling Your Knowledge
How do you turn your expertise into an actual business?
In this 5 in 5, I share five takeaways from Justin Allen Montgomery, a nurse practitioner who scaled his knowledge into an eight-figure continuing education company.
You’ll learn how to:
- Identify the right problem to solve
- Niche down effectively
- Launch a simple but powerful course
- Use marketing as your growth engine
- Build credibility through patience and consistency
Each takeaway comes with a clear action point so you can start building this week.
Link to full video on YouTube here: https://youtu.be/1GSQl9JNQ-c

From Clinician to 8-Figure Course Business with Justin Allan Montgomery
Tired of trading hours for outcomes? Justin Allan Montgomery shares how he took clinical expertise, picked one painful problem for one niche, and built an eight-figure continuing education business—without a big team or gimmicks. We cover niche selection, course format, realistic budgets and timelines, when to seek accreditation, and a marketing plan you can execute in 10 hours a week.
Bonus: 10% off Justin’s program , just state HOB Podcast 10%
Links: Procourse Start : ProCourseStart.com Email Justin: justin@procourseStart.com
📺 Watch on Youtube: https://youtu.be/1GSQl9JNQ-c
📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

5 in 5: How Business Intelligence Turns Data into Growth (with Jason Bryll)
In this 5 in 5 episode of The H-Files, we break down five key takeaways from my conversation with Jason Bryll, Founder of Parable Healthcare — all in under five minutes.
Jason explains why relying on gut feel in healthcare businesses is like using a hammer when a power drill is sitting right next to you. We dive into:
- Why data culture matters more than dashboards.
- How visualisation leads to better questions and better decisions.
- Practical ways SMEs can start with BI without breaking the bank.
- Real examples where BI accelerated growth.
- What the future looks like with AI and predictive analytics.
Actions you can take right now: Audit how your business currently makes decisions — is it gut feel or data-driven?
Start small: choose one area to visualise and track consistently.
Invest in building data culture, not just tools.
Whether you’re in medtech, healthcare services, or scaling an SME, this episode shows you how to use business intelligence as a growth accelerator.
Listen now on Spotify, YouTube, or wherever you get your podcasts.
#HealthcareGrowth #BusinessIntelligence #MedTech #HFfiles

How Data Beats Gut Feel: BI for Healthcare Practices (Jason Bryll, Parable Associates)
Hakeem Adebiyi and Jason Bryll (Parable Associates) unpack how to turn scattered data into usable insight that speeds decisions, aligns KPIs across teams, and drives real ROI. We cover BI vs. stock EMR/CRM charts, culture and UAT champions, common mistakes, costs/tools for SMEs, and what AI will realistically change next.
- EMR charts aren’t strategy. Build BI that aligns KPIs, fixes bottlenecks, and grows your practice.
📺 Watch on Youtube: https://youtu.be/j5_8ZVohoQ0
📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

5 Lessons from Medical Affairs: Turning Science into Impact
Abdul Hameed joins me on 5 in 5 to share how Medical Affairs acts as the bridge between science, patients, and commercial success. In just five minutes, we break down five actionable lessons you can use right now—from measuring real impact, to designing with patients, to applying AI responsibly.
Quick, practical, and ready to implement.

Inside Medical Affairs: From Evidence to Access (with Abdul Hameed Al-Khateeb)
What does “great” Medical Affairs look like in 2025? We talk evidence, access, patient voice, and how to work with Commercial without crossing the promotional line. Abdul Hameed Al-Khateeb, Country Medical Director, shares practical lessons on measurement, real-world evidence, and where AI actually helps.
📺 Watch on Youtube: https://youtu.be/KEMIBr4-tXI
📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes
Definitions of things mentioned in the episode
Medical Affairs Professional Society (MAPS)
Description: A global non-profit organization that provides frameworks, guidance, and educational resources for medical affairs professionals. Their work on measuring the impact of medical affairs is particularly influential.
Link: https://medicalaffairs.org/
International Federation of Pharmaceutical Manufacturers & Associations (IFPMA) Code of Practice
Description: This code sets out a global framework for ethical interactions with healthcare professionals, medical institutions, and patient organizations.
Link: https://www.ifpma.org/resource-centre/ifpma-code-of-practice/
FDA Guidelines on Scientific Exchange
Description: The U.S. Food and Drug Administration (FDA) provides specific guidance on how pharmaceutical companies can engage in truthful, non-promotional scientific exchange with healthcare professionals, particularly concerning unapproved uses of approved products. These are often referenced in industry training and SOPs.
Link (example of related guidance): https://www.fda.gov/drugs/guidance-compliance-regulatory-information/guidances-drugs
International Society for Pharmacoeconomics and Outcomes Research (ISPOR)
Description: A leading professional society for health economics and outcomes research. They have published numerous "Good Practices" reports that guide the design and reporting of real-world evidence (RWE) studies.
Link (to their RWE resources): https://www.ispor.org/strategic-initiatives/real-world-evidence
ICH E6(R2) Good Clinical Practice
Description: International Council for Harmonisation of Technical Requirements for Pharmaceuticals for Human Use. The ICH E6(R2) guideline for Good Clinical Practice (GCP) is the global standard for designing, conducting, recording, and reporting clinical trials involving human participants.
Link: https://www.ema.europa.eu/en/ich-e6-good-clinical-practice-scientific-guideline
Good Publication Practice (GPP) for Company-Sponsored Biomedical Research: 2022 Update
Description: This guideline provides best practices for the ethical and transparent planning, development, and dissemination of company-sponsored research.
Citation: DeTora, L. M., et al. (2022). Good Publication Practice (GPP) guidelines for company-sponsored biomedical research: 2022 update. Annals of Internal Medicine, 175(11), 1601-1610.
Link: https://www.ismpp.org/gpp-2022
General Data Protection Regulation (GDPR)
Description: A European Union regulation on data protection and privacy for all individuals within the EU
Link: https://gdpr.eu/what-is-gdpr/

5 in 5: How Tim Emo Keeps Growth Rolling Year After Year
5 takeaways in 5 minutes from my conversation with Tim Emo on how to sustain growth for the long haul.
You’ll learn:
Why momentum is built on systems, not just sales
How one tough hiring decision created a turning point
Why scaling the back end is just as critical as the front end How to unlock more value from existing accounts
The leadership principle Tim never compromises on
Listen in, take action, and keep your growth rolling. Full episode here: [https://youtu.be/S25S-rqkvQI]

Scaling Smart with Tim Emo: Keeping Growth Going Year After Year
When it comes to scaling a business, the flashy startup buzz gets all the attention. But what about the long game? What does it take to keep a business growing—not just for a quarter or two, but year after year?
In this episode of The H-Files, I sit down with Tim Emo, President of Vernacare North America, to unpack what smart, sustainable business growth really looks like.
We talk:
How to scale without breaking your team, systems or soul
The toughest hiring decision Tim ever had to make—and how it changed everything
Metrics that actually signal momentum (not just movement)
Why staying close to the customer is the CEO’s job—not just the sales team’s
If you’re a founder, leader, or just someone building something for the long haul, this one’s for you.
📺 Watch on Youtube: https://youtu.be/S25S-rqkvQI
📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

5 insights in 5 minutes Not burnout. Misalignment. - Dr Becky Howie
In this 5 in 5 episode, Dr. Becky Howie shares five sharp insights on why she left the NHS — and what it takes to build a healthcare business that actually works.
Becky didn’t jump ship. She planned her exit for 18 months and built Maldod Life, a purpose-led practice that blends coaching, lifestyle medicine, and personalised care — on her terms.
👂 What you’ll learn in 5 minutes:
– Why the system isn’t broken, just misaligned
– The power of planning your next move like a founder
– How to balance care, values, and commercial success
– Why clinicians make excellent entrepreneurs
– One small shift you can make this week
📬 Subscribe for more healthcare business wisdom, in short bursts that actually fit into your day.
📺 Watch on Youtube: https://youtu.be/j5_8ZVohoQ0
📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

She didn’t burn out. She built something better. - Dr Beckiy Howie
Dr. Becky Howie was a GP for over 15 years. But when 10-minute appointments became a sticking-plaster solution for complex health issues, she decided to do something different.
In this episode of The H-Files, Becky shares how she launched Maldod Life, her lifestyle medicine and coaching practice — and what every clinician and health leader can learn about building a business around care that works.
💡 Expect insights on:
– Leaving the NHS with purpose (not bitterness)
– Running group consultations that scale
– Avoiding business burnout
– Making lifestyle medicine commercial (without selling out)
📬 Subscribe, rate, and share with someone rethinking their own healthcare journey — as a clinician or entrepreneur.
📺 Watch on Youtube: https://youtu.be/WN2RgoEAP34
📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

5 in 5: Leadership Lessons from Haseeb Ahmad
In this Five in Five episode, I break down five powerful leadership insights from my conversation with Haseeb Ahmad, CEO of Purespring Therapeutics.
What you’ll get in 5 minutes:
✅ A fresh look at why old leadership habits don’t cut it anymore
✅ How bold decisions (like slashing prices 27%) can fuel long-term growth
✅ Why great leaders start by listening, not fixing
✅ The link between purpose and performance
✅ How to create psychological safety that unleashes bold thinking
Each insight comes with a simple challenge or action step to help you apply it this week.
🎧 Short, sharp, and packed with value. Let’s go.

The Prescription for Growth: 21st Century Leadership (with Haseeb Ahmad)
What does it mean to lead in today’s complex, volatile world?
In this episode, I sit down with Haseeb Ahmad, CEO of Purespring Therapeutics, to discuss the evolution of leadership — from command-and-control to human-first.
We unpack the real meaning of sustainable growth, the importance of purpose and long-term thinking, and the tough decisions that define modern leadership.
You’ll hear stories from the boardroom, the field, and across cultures — with plenty of laughter (and a few digs at Man United).
Bold insights. Real stories. No fluff.
🎧 The Prescription for Growth starts here.
📺 Watch on Youtube: https://youtu.be/X3W9fwLeEzc
📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

5 LESSONS FROM DR TORI O’DANIEL - IN 5 MINUTES ⚡️
Five minutes. Five game-changing lessons from OB/GYN and Medical Director Dr Tori O’Daniel:
Ease-of-Use: win the first two minutes
Ongoing Education: badge buddies & micro-videos
Champion-for-Change: the insider who makes it stick
Total Value, Not Unit Price: talk avoided costs
Evidence Templates: VAC packs that slash timelines
Hit play, take notes, implement today.
Enjoying these rapid recaps? ⭐️ Leave a quick rating and tell us which pillar you’re tackling first!

How to Build MedTech That Gets Adopted – Tori O’Daniel, MD
MedTech graveyards are full of clever devices that never made it past the demo.
Dr. Tori O’Daniel (OB/GYN, Medical Director, Oklahoma City) walks us through the five adoption pillars that separate shelf-ware from standard-of-care.
In This Episode
• The “ease-of-use” litmus test every new device must pass
• Why education is a FOREVER activity, not a launch event
• How to spot (and empower) your Champion-for-Change
• Talking cost: shifting the conversation from unit price to total value
• Template-driven VAC submissions that save months of back-and-forth
📺 Watch on Youtube: https://youtu.be/bru-Wz2RwSw
📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes
Hakeem’s newsletter “The Accelerator” ➜ click here
Rate ★★★★★ if you learned something new – it really helps the show!

5 Soft-Skill Wins in 5 Minutes (STEM Edition)
Think of this as your espresso shot of leadership training. In just five minutes, Hakeem distills Francie Jain’s best advice into:
Translating complex ideas for non-experts
Turning psychological safety into performance
Partnering with “opposite strengths”
Making coaching voluntary (and sticky)
Leading with questions, not absolute answers
Each point ends with a single, doable action. Press ▶, pick one, and level-up before your next stand-up.

Why Soft Skills Turn STEM Talent into Transformational Leaders - Francie Jain
Technical brilliance is table stakes. Influence is the multiplier. In this episode, Hakeem Adebiyi sits down with Francie Jain—CEO of Terawatt, the coach-matching platform—to unpack:
Google’s Project Aristotle: why psychological safety outperforms raw IQ
A Colorado hospital that saved $32 M per year by embracing group coaching
“Opposite-Strengths” teaming: pairing your weakness with someone’s superpower
Three quick wins STEM pros can start today to boost executive presence
How Terawatt lets companies RFP a coach the way you’d book a room on Airbnb
Hit ▶, then follow the show so you never miss an episode packed with actionable leadership science.
📺 Watch on Youtube: https://youtu.be/4VCTUcIF0jg
📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

5 in 5: What Every Biotech Founder Needs to Hear
In this bite-sized H-Files episode, I unpack 5 hard-won lessons from my conversation with Nigel Theobald, CEO of N4 Pharma.
After a decade of building a biotech platform for RNA delivery, Nigel knows exactly how brutal, and how rewarding this space can be.
You’ll walk away with:
The one sentence every founder must write down
Why you can’t bootstrap biotech
How to pivot with purpose
The truth about investor trust
And why execution matters more than competition
Hit play and take notes. Your future self will thank you.

From Concept To Commercial In Biotech - Nigel Theobald
What does it really take to bring a biotech product to market?
Nigel Theobald, founder and CEO of N4 Pharma, joins me to share the real highs and lows of turning science into a scalable business.
We dive into:
The challenges of RNA drug delivery
How to stay resilient when plans change
Building a virtual, world-class team
The path from platform to product
This is a must-listen for anyone in biotech, medtech, or startup life.
📺 Watch on Youtube:https://youtu.be/Jy1JA5J1-F8
📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

5️⃣⏱️ 5 takeaways in 5 mins - Raising $1M in a Digital-Health Funding Drought with Tamar Blue
Today, we’re diving into how funding for digital health has plummeted 3× since 2021, yet Tamar Blue still raised over $1 million for her mental-health startup, MentalHappy.
Stick around for her exact playbook, complete with action challenges you can use today.
Let’s get started!
📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

How To Raise $1 Million+ for a Digital-Health Startup with Tamar Blue
Digital-health cash is scarce, yet Tamar Blue secured > $1 M for MentalHappy.
Hear her fundraising tactics, user-validation hacks, and the 12-year mindset every founder needs.
Perfect for med-tech builders hungry for traction.
📺 Watch on Youtube: https://youtu.be/kKKdaepF0Og
📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

5️⃣⏱️ 5 takeaways in 5 mins - 5 Ways AI Is Transforming MedTech With Spencer Jones
"In this 5-in-5 episode of The H-Files, we review the key takeaways from my podcast with MedTech entrepreneur Spencer Jones to break down 5 practical ways AI is transforming how we build and scale MedTech businesses.
From FDA submissions to ROI calculators, these aren’t hypotheticals, they’re real-world strategies you can apply today.
Hit play and discover how to save time, scale smarter, and stay competitive using AI."

How to Leverage AI to Build MedTech Startups
In this episode of The H-Files, Hakeem is joined by returning guest Spencer Jones to dive into the real-world applications of AI in building and scaling MedTech businesses.
From cutting regulatory prep time in half to identifying top KOLs across Europe, Spencer walks through the exact tools and workflows he uses to supercharge productivity, speed, and innovation.
🎯 Perfect for MedTech founders, innovators, and healthcare consultants ready to future-proof their strategy.
🎥 Watch the full video on YouTube to see Spencer’s live tool demos in action. https://youtu.be/OMY9XFQqSYI
📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes
Tools used :

🎙️ 5️⃣⏱️ 5 takeaways in 5 mins - Turning trade shows into sales machines with Lee Ali
In this 5-in-5 episode, I unpack my conversation with Lee Ali, MD of Expo Stars and international exhibition expert.
We break down how most MedTech companies waste tens of thousands at global healthcare events—and what to do instead.
From qualifying leads to energising your team, this is your no-fluff guide to making every trade show count.
Five key insights. Five minutes. One smarter conference strategy.

Turning Trade Shows into Commercial Wins – Lee Ali
Too many companies show up to healthcare exhibitions, but few stand out.
This week on The H-Files, I sit down with Lee Ali, founder of Expo Stars, to explore what turns a passive booth into a powerful business engine.
From the TEO framework to practical tips on team structure and lead conversion, this is a must-listen for anyone serious about turning trade show presence into real ROI.
📺 Watch on Youtube: https://youtu.be/jDd7soQ7rRg
📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

5 Insights In 5 Mins On How To Build Healthcare Innovation
Welcome to The H-Files: 5-in-5, the weekly dose of distilled insight from healthcare leaders — in five minutes or less.
In this episode, I reflect on my conversation with Dave Taylor, CEO of Valley Diagnostics, who's navigating the hard road of building a medtech company from scratch.
We cover five key lessons — from funding dilemmas and NHS barriers, to vision, values, and health economics plus one action step you can take right now for each.
Whether you’re an innovator, founder, or investor , this one’s for you.

Building Healthcare Innovation - Dave Taylor
From health economics to the NHS’s slow pace, we dive into the hurdles and the purpose that keep you going.
📺 Watch on Youtube: youtu.be/p-gluVZND4Q
📝 Join the mailing list to get the show notes forevery episode here: thesalesaccelerationformula.com/podcast-show-notes

🚨 The Leadership Trap:5 Lessons in 5 Minutes on Overcoming The Fear of Failure🚨
One of the biggest mistakes I see in leadership? The fear of failure. And guess what? It’s not just affecting leaders - it’s holding entire teams back.
Too many businesses get stuck because their teams are terrified of making mistakes. Perfectionism leads to delays, stress, and, ironically, more failure.
In this Five in Five, I break down five key takeaways from my conversation with Cas Rix, a leadership expert with nearly 30 years of experience in strategic thinking, team dynamics, and guiding leadership teams through critical transitions.
We explore:
✅ Why fear of failure kills innovation
✅ How perfectionism leads to business stagnation
✅ Why failure should be embraced, not avoided
✅ How leaders can set the tone for a culture of resilience
✅ Practical steps to build a high-performing team that fails fast and learns faster
If you’re in healthcare, startups, or leadership, this one’s for you!
🔥 Hit play, drop a comment, and let me know—what’s one failure that taught you a valuable lesson?
📢 Subscribe for more expert insights!
🎧 Listen to the full episode here: [Insert Link]

🎙️Why Leadership without Failure is a Dangerous Game with Cass Rix🎙️
WHY LEADERSHIP WITHOUT FAILURE IS A DANGEROUS GAME 🎙️
💡 Perfectionism kills innovation. Fear of failure kills businesses.
Many leadership teams get stuck—not because they make mistakes, but because they’re too afraid to make any at all. In this episode, I’m joined by Cass Rix, an expert in strategic leadership and team dynamics, who shares why fear of failure is the biggest leadership trap and how to break free from it.
🚀 In this episode, we’ll explore:
✔️ Why teams that avoid failure end up failing the hardest
✔️ The science behind why we resist admitting mistakes
✔️ How to create a culture where failure fuels success
✔️ Practical steps for embracing risk while still driving results
✔️ How leaders can set the tone for openness, adaptability, and innovation
This episode is a must-listen for leaders, startup founders, and anyone in high-stakes industries like healthcare and tech.
🎧 Hit play now & don’t forget to follow for more expert insights!
📺 Watch on Youtube: https://youtu.be/DCcky7wWX0s
📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

🎙️5 Lessons in 5 Minutes: The Art Of Scaling Into The US With Angela Spang
Every time a healthcare business talks to me about expansion, they say the same thing:
“We want to go to America.” But here’s the thing… just because it’s the biggest healthcare market in the world, doesn’t mean it should be your first stop.
The US is complex, highly regulated, and fiercely competitive—so getting your strategy right before you enter is crucial.
That’s why, in this Five in Five, I’m sharing five key lessons from my conversation with Angela Spang, an award-winning MedTech entrepreneur who’s successfully scaled her business across the UK, Sweden, and the USA.
If you’re considering an international expansion, this episode is packed with insights to help you make smarter moves and avoid costly mistakes.
📌 Tune in now and don’t forget to follow for more expert insights!
🎧 Listen to the full conversation here: 5 in 5

The Art of Scaling A Medtech Business: 5 Lessons from a Journey into the US Market with Angela Spang
In this episode, I sit down with Angela Spang, award-winning entrepreneur and founder of June Medical, who has successfully scaled businesses across the UK, US, and Sweden. She shares the five key lessons she learned while launching into the US healthcare market—so you don’t have to learn them the hard way.
Tune in to learn:
🔹 Why the US might not be your best first market
🔹 How to navigate complex regulations and financial hurdles
🔹 The real cost of doing business in the US
🔹 How to build a sustainable and profitable expansion strategy
If you’re thinking about international growth, this is the episode for you!
📢 Follow, rate, and share to help more businesses navigate their scaling journey.
📺 Watch on Youtube: youtu.be/DttbZSmfOhk
📝 Join the mailing list to get the show notes forevery episode here: thesalesaccelerationformula.com/podcast-show-notes

🌍 Thinking About Exporting Your Health Tech Business? 5 Key Takeaways in 5 Minutes🚀
Expanding internationally can be exciting—but also full of risks. Without the right strategy, partnerships, and market entry plan, you could be wasting time and money.
In this 5 in 5 episode, I break down:
✅ How to choose the right international expansion strategy
✅ The importance of evidence & credibility in new markets
✅ Why local partnerships can make or break your success
✅ How to evaluate if a market is right for your business
✅ The key action step you can take this week to start expanding strategically
💡 Don’t let the wrong partnerships or poor planning hold you back. Take these 5 lessons and start making real moves towards international success!
🎧 Listen now and take action!
📌Tune into the full episode with Suzie 👉 https://open.spotify.com/episode/0vBpGmDa1nyXkivzmWCRKy?si=BZNZBV7UT-ibkWKIiOKIuA

🌍 Expanding Your Health Tech Business: Insights from ABHI’s Suzie Ali-Hassan
The UK’s entry into CPTPP and increasing trade agreements with the Middle East and India mean exciting new opportunities for UK health tech companies. But breaking into new international markets isn’t easy.
In this episode, I speak with Suzie Ali-Hassan, International Business Director at ABHI, about:
✅ The common mistakes UK SMEs make when expanding overseas
✅ How the ABHI Middle East Accelerator helps businesses grow internationally
✅ Why evidence and local partnerships are essential for success
✅ Key trends shaping international health tech expansion
💡 Whether you’re considering the US, Asia, or the Middle East, this episode is packed with practical advice to help you scale internationally with confidence.
🎧 Listen now and accelerate your global growth!
📺 Watch on Youtube: https://youtu.be/j5_8ZVohoQ0
📌 Connectwith Suzie on LinkedIn:https://www.linkedin.com/in/suzie-ali-hassan/
📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

🎧 Five in Five: Is LinkedIn More Than Just a Networking Site? 🚀
Welcome toThe H-Files Five in Five—where we serve up five key insights in just five minutes! In this episode, we’re tackling a game-changing question:
Is LinkedIn just a networking site, or is it a powerhouse for international expansion?
Join me as I break down five actionable takeaways from my conversation withNorma Foster, a LinkedIn expert who has helped businesses secure international deals through strategic networking.
You’ll discover:
✅ How to optimize your LinkedIn profile for global opportunities 🌍
✅ Why LinkedIn is yourdigital trade show—minus the travel costs ✈️
✅ A3-step strategy for LinkedIn success
✅ How just12 minutes a day can transform your business
✅ Real-world success stories of businesses winning BIG internationally
🔥Don’t just scroll—take action! Try these strategies, see the results, and let me know how they work for you.
Tune into full episode with Norma here: https://open.spotify.com/episode/70W6rfTQTCcnKOUCLCOR1r?si=4Dw_KWtERwaqO74X8eW-uw
📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

How LinkedIn Can Accelerate Your International Business Growth - Norma Foster
💡 Many businesses underestimate LinkedIn’s potential for finding international customers, distributors, and partners. In this episode, I’m joined by Norma Foster, an international trade specialist, to discuss why LinkedIn is an essential tool for global sales growth.
🚀 Key Takeaways:
✔️ Optimize your LinkedIn profile for maximum visibility
✔️ The three-step approach to finding and engaging with international clients
✔️ How to use LinkedIn’s search features to target the right partners
✔️ The power of consistent engagement—why 12 minutes a day is all you need
✔️ Success stories of companies using LinkedIn to land global deals
🔗 Listen now & subscribe for more global business insights
📺 Watch on Youtube: https://youtu.be/g1nhJPZ0TFE
📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes
📢 Follow Hakeem Adebiyi on LinkedIn for more updates.

5 Powerful Strategies to Scale Your Business Internationally with Kath Darlington in just 5 mins
Welcome to Five in Five on The H-Files Podcast!
This episode distills the top five insights from our conversation with Kath Darlington, a global marketing expert and Export Champion.
Whether it’s finding your niche, de-risking international expansion, or leveraging export opportunities, you’ll get actionable wisdom to grow your business—all in just five minutes.
Tune in now for a bite-sized dose of practical strategies Tune into full episode here: https://creators.spotify.com/pod/show/hakeem-adebiyi/episodes/From-Start-Up-to-Global-Healthcare-aAency---Kath-Darlington-MBE-e2to33n 📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

From Start Up to Global Healthcare Agency - Kath Darlington MBE
In this episode of The H-Files Podcast, Hakeem Adebiyi sits down with Kath Darlington MBE, founder of The Scott Partnership, a global marketing agency specialising in life sciences and technology.
Kath shares her journey of building an international business, lessons from over two decades in B2B marketing, and actionable tips for navigating global markets.
Whether you're a healthcare leader, a startup founder, or a business looking to expand internationally, this episode is full of valuable insights to help you succeed.
Tune in now!"
📺 Watch on Youtube:https://youtu.be/ZIxsi7v0GEw📝 Join the mailing list to get the show notes for every episode here:https://thesalesaccelerationformula.com/podcast-show-notes

Mastering Healthcare Markets: 5 Essential Insights in 5 mins
In this episode of The H-Files Podcast, 5 in 5, discover five essential lessons for success in the healthcare industry, including how to align with the right partners, prioritise cultural fit, and master market preparation.
Whether you’re a manufacturer, distributor, or healthcare leader, this episode will inspire and empower your growth strategy.
Tune in now!"
Listen to full episode: https://creators.spotify.com/pod/show/hakeem-adebiyi/episodes/How-Innovators-Find-Distributors--How-Distributors-Spot-Winning-Products-e2talm6 📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

How Innovators Find Distributors & How Distributors Spot Winning Products
In this episode of The Hands-on Business Podcast, Hakeem Adebiyi welcomes Bo Wiesman, an accomplished entrepreneur with over 20 years of experience in healthcare and MedTech.
Bo shares his journey from running a successful distribution company to founding a leading digital health firm and launching an investment fund.
Discover how innovators can find the right distributors, why 'following the money' is crucial, and how cultural fit impacts international healthcare partnerships.
Whether you're a manufacturer, distributor, or healthcare professional, this conversation is full of valuable lessons.
Tune in now!
📺 Watch on Youtube: https://youtu.be/GbNvwtGlLAI 📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Building Healthcare Success: 5 Key Strategies in 5 minutes
Today, we're diving into Nishant Varma's incredible journey from finance to healthcare innovation.
In just five minutes, discover five transformative lessons on calculated risks, purpose-driven work, meticulous preparation, strong relationships, and operational excellence.
Perfect for entrepreneurs and healthcare leaders—get ready to be inspired and take action!
To listen to the full episode >>>> https://spotifycreators-web.app.link/e/8L1oPAD7SPb

Calculated Risks and Global Impact in Healthcare - Nishant Varma
On this episode Hakeem Adebiyi interviews Nishant Varma, who transitioned from finance to healthcare innovation, helping his father commercialise a groundbreaking medical device.
Nishant dives into global expansion strategies, the power of calculated risks, and lessons from building a business with purpose.
📺 Watch on Youtube: https://youtu.be/rHpOaqpur0c
📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes