Good with Money

Are you hustling to book more clients but still wondering where all your money goes? In this episode, we’re debunking the “more bookings = more money” myth and talking about why profit isn’t just a number — it’s a habit.

If you’ve ever looked at your calendar and thought “Wow, I’m fully booked”... and then looked at your bank account and wondered, “Wait, where did it all go?” — this one’s for you.

We dive into why the old formula for profit doesn’t work for creative entrepreneurs and why you need to pay yourself a profit first if you want to grow a highly profitable, sustainable business.

Episode Highlights:

• Why being fully booked doesn’t always mean more profit
• The outdated profit formula and how it’s failing photographers
• How paying yourself a profit first flips the script on financial stress
• Why profit is a habit, not a number
• What it really takes to build wealth and keep more of what you earn
• The pricing mistake most photographers make (and how to fix it)
• Why starting small with profit habits now is the key to long-term growth

Are you feeling maxed out with all the hats that you’re wearing in your business but still not seeing the growth or income you want? You’re not alone—and the truth is, doing more isn’t the answer.

In this episode, you’ll learn the real reason photographers stay stuck in hustle mode and how you can escape it by elevating your role, using systems, and outsourcing tasks that are keeping your business small. This is a must-listen for any photographer who wants to build a thriving and profitable business that works for them.

In this episode, you’ll learn:

• Why doing everything yourself is slowing your growth
• The 80/20 rule and how to find the 20% that drives your revenue
• How to protect your time and attention (your two greatest assets)
• What tasks to outsource first to free up mental and creative space
• How to shift from being a task-juggler to the CEO of your business
  

Tune in and start thinking—and operating—like a six-figure business owner.

Connect with Me:  

What if generosity could be a profitable business strategy? In this episode, we’re tapping into the energetic and psychological side of money—the Law of Reciprocity—and how it can radically transform your photography business. From building loyalty and trust to increasing your sales (without ever feeling pushy), this principle is both spiritual and science-backed.

Whether you’re just starting out or scaling up, this episode will show you exactly how giving first can create lasting connections, boost your reputation, and grow your revenue.

In this episode, you’ll learn:

• What the Law of Reciprocity is and how it works in business
• Why giving first builds trust, loyalty, and referrals
• Real-world examples of how to apply this law in your photography business
• How to sell without feeling salesy by showing up in service
• Why people don’t just pay for services—they pay for certainty
• Smart, strategic ways to offer value without burning out
  

Links & Resources:

If your revenue goals are starting to feel more like a wish than a reality, this episode is for you. In today’s conversation, I’m sharing a simple, strategic 3-step framework to help you reverse-engineer your income goals and take real, aligned action.

Whether you’re just starting out or already running a well-established photography business, this episode will help you stop guessing what will work, stop making goals without an action plan to achieve them, and start growing your revenue with clarity and confidence.

You’ll walk away with:

• The #1 mindset shift you need to hit your goals faster
• How to break down a big revenue number into real, achievable action
• Why reverse-engineering is the secret weapon of profitable photographers
• The hidden traps of “busy work” and what to focus on instead
• How to identify your personal revenue drivers and stay consistent
• The system I use to track, plan, and stay on target
  

Ready to plug the gaps and hit your revenue goals this year? Don’t miss this episode!

If you’re a photographer you’ve probably heard the phrase "Charge what you’re worth" a hundred times. But what if I told you that this advice is actually hurting your business? In this episode, we’re diving into the five reasons why this mindset can be misleading and what you should be focusing on instead to price your photography profitably.

Episode Highlights:

• Why "Charge what you’re worth" is flawed advice and what to do instead.
• How to shift your pricing strategy from emotional to numbers-driven.
• Understanding your numbers so you can confidently price your work.
• The role of market demand and positioning in setting your rates.
• How to ensure your pricing is sustainable and profitable in the long run.

If you’ve ever questioned your pricing, worried about cash flow, or wondered why your profits don’t match your effort, this episode is for you.

Today, I’m busting 8 of the biggest myths that photographers and creative entrepreneurs believe when it comes to pricing, cash flow, and profitability. These myths might be preventing you from seeing the revenue and profit you deserve—so let’s clear them up once and for all!

Episode Highlights:

• Why lowering prices attracts bargain hunters, not dream clients

• How value-based pricing ensures you get paid for expertise, not just time

• Why raising prices won’t scare away the right clients—and why that’s a good thing

• Why a fully booked calendar doesn’t guarantee a profitable business

• How managing cash flow is about habits, not how much money you make

• Why profit should be intentional, not just what’s left over

• How chasing higher revenue can still leave you broke without effective cash flow management

• Why lack of bookings isn’t always about price—it’s often a marketing issue

Resources:

If you’ve ever felt like financial struggles are setbacks instead of stepping stones, this episode is for you!

As photographers and creative entrepreneurs, we’ve all faced moments where things didn’t go as planned—maybe a failed sales call, a missed revenue goal, or even getting stuck in a credit card debt cycle. But what if those so-called failures were actually the redirections you needed to level up?

In this episode, I share:

• Why financial failure is a set-up, not a setback.

• The lessons I learned from closing my previous business and how it set me up for success in photography.

• How Sarah Blakely’s dad normalised failure and set her up for entrepreneurial success.

• Why scarcity mindset holds you back and how abundance thinking can transform your financial future.
• The game-changing mindset shift: double your rate of failure to speed up success.

Resources:

In this episode of The Good With Money podcast, I’m diving into radical responsibility—how to stop giving your power away to money, clients, or circumstances and take back control of your financial reality.

If you’ve ever blamed slow bookings, difficult clients, or market downturns for your financial struggles, this episode will give you the perspective shift you need to put yourself back in the driver's seat of your own life.

What You’ll Learn:

• Why external factors aren’t the real source of your financial stress.

• How to recognise where you’re giving your power away.

• The 3 key questions to ask when things go wrong.

• Why asking better questions leads to better outcomes.

• How to invest your attention in growth instead of scarcity.

Resources:

Are you constantly making money but never truly feeling ahead?

The truth is, it’s not just about how much you make—it’s about the financial habits running in the background. These habits quietly drain your bank account and put the brakes on building wealth .

In today’s episode, I’m breaking down 10 of the biggest money habits keeping photographers and creative entrepreneurs broke—and, most importantly, how to shift them for lasting financial success.

What You’ll Learn in This Episode:

• The pricing mistake that keeps photographers underpaid (and how to fix it).

• Why more bookings don’t always mean more profit.

• The financial habit keeping you in survival mode instead of thriving.

• How to start thinking like an investor, not just a consumer.

• The most common budgeting mistake that’s costing you money.

• Why relying on one income stream is a risky move.

Resources

Wealth Dashboard – Free download to track your income, expenses, and progress toward financial freedom. 100 Abundance Affirmations – Free download to rewire your money mindset for success.

Connect with Me:  

Have you ever felt like no matter how many clients you book, your bank account still isn’t where you want it to be? You’re hustling, you’re creating beautiful work, but somehow, your business always feels like it’s running on fumes.

In this episode, we’re diving into the 10 most common money habits that keep photographers and creative entrepreneurs broke—and more importantly, how to break them for good. These habits might be quietly sabotaging your success without you even realising it. But once you identify and shift them, you’ll start to see real, lasting profitability in your business.

Episode Highlights: 

• The pricing mistake that keeps photographers underpaid (and how to fix it).

• Why booking more clients doesn’t always mean more profit.

• How to stop living payment to payment and build financial stability.

• The #1 thing photographers avoid that’s costing them money.

• Why having just one income stream is a risky move.

• The mindset shift you need to confidently raise your prices.

Resources & Mentions:

Have you ever felt like no matter how much you earn, it never seems to be enough? Like you’re making more than ever but still feeling stuck? You’re not alone.

In this episode of The Good With Money Podcast, we’re talking about lifestyle creep, mimetic desire, and the hidden forces that influence our spending habits. Using the famous Marshmallow Test as a framework, we’ll explore how delaying gratification is the key to long-term financial success.

What You’ll Learn in This Episode: 

• Why lifestyle creep keeps you stuck in a paycheck-to-paycheck cycle (even with a higher income!) 

• The surprising way mimetic desire influences your spending decisions without you realising it

• How to reset your financial thermostat and make money decisions that build wealth 

• A simple mantra to help you align your spending with your long-term goals 

• Practical steps to stop overspending, automate savings, and take control of your cash flow

If you’re ready to break free from financial autopilot and make empowered money decisions, this episode is for you!

Connect with Me:  

Compound interest is one of the most powerful forces in finance—so much so that Einstein called it the 8th wonder of the world—and it’s either working for you or against you. If you’ve ever felt like building wealth is impossible or that you’re starting too late, this episode of The Good With Money podcast is a must-listen! 

Discover how compound interest can transform your financial future, whether you’re investing, saving, or paying off debt. I’m sharing personal insights, practical steps, and an easy trick to predict how fast your money can grow.

Episode Highlights:

• Why compound interest is one of the most powerful wealth-building tools.

• The Rule of 72—a simple trick to estimate how quickly your money can double.

• Why starting early is your biggest financial advantage.

• How compound interest can also work against you. Actionable steps to make compound interest work in your favour!

Resources & Mentions:

Have you ever noticed that no matter how much you earn, your bank balance always seems to hover around the same level? You book a big job or hit a record-breaking month of revenue, but before you know it, you’re right back where you started. That’s not a coincidence—it’s your financial thermostat at work!

In this episode, I break down how your subconscious beliefs about money are affecting your income and cash flow—and, most importantly, how you can reset your financial thermostat to align with the success you truly want.

Episode Highlights:

• What a financial thermostat is and how it controls your income levels.

• The subconscious beliefs that keep you stuck in feast-or-famine cycles.

• How a low financial thermostat shows up in your photography business.

• Why undercharging, overspending, and pricing struggles are signs of a financial comfort zone issue.

• Simple, actionable steps to raise your financial thermostat so you can increase revenue, profits, and long-term wealth.

Resources & Links:

Do you ever feel like managing your finances is just another exhausting decision in your already busy day? Decision fatigue is real, and it could be quietly draining your energy—and your bank balance.

In this episode of The Good With Money Podcast, I’m diving into how decision fatigue affects your financial choices and how simple systems can help you take control, free up your mental energy, and amplify your financial success.

What You’ll Learn in This Episode:

• How decision fatigue impacts your ability to manage money effectively.

• Why small financial decisions add up to big financial consequences.

• The systems high achievers use to eliminate unnecessary decision-making.

• The simple financial automation tricks that make saving and budgeting effortless.

• Actionable steps you can take today to build a financial system that works for you.

Resources & Links Mentioned:

Does your income feel unpredictable? One month you're thriving, the next you're barely scraping by. If you’re a photographer or creative entrepreneur, inconsistent income is a common challenge—but it doesn’t have to be a struggle. In this episode of The Good With Money Podcast, I’m sharing practical strategies to help you take control of your cash flow, build stability, and grow your wealth with confidence.

Episode Highlights:

• Why income fluctuations happen—and how to navigate them.

• The #1 financial move to stabilize your cash flow.

• How to track patterns in your bookings to plan ahead.

• Why paying yourself first is a game-changer.

• The power of having an emergency fund for your business.

• How to stay flexible and adjust your finances as you grow.

Resources & Mentions

Big financial wins don’t come from massive overhauls but rather from small, consistent improvements. In this episode of The Good With Money Podcast, we dive into the 1% Rule—a simple but powerful strategy that can transform your cash flow, profitability, and business success.

If you’ve ever felt overwhelmed by managing your finances or increasing your bottom line, this episode will show you how tiny, daily adjustments can help you increase revenue, pay off debt, and build long-term wealth.

Episode Highlights

• The science behind the 1% Rule and why it leads to massive growth

• How the British cycling team used this strategy to achieve Olympic dominance (and how you can do the same with your money!)

• Real-world applications of the 1% Rule in your business finances

• Practical steps to increase profits, manage cash flow, and build wealth with minimal effort

• Why consistency + time = financial success

Resources & Mentions

Hello, and welcome back to the Good with Money Podcast! In today’s episode, we’re diving deep into how photographers like you can create additional streams of income beyond booking more shoots. Whether you’re a wedding photographer, a branding expert, or you specialize in real estate, family, or commercial photography, this episode has something for you.

I’ll be sharing 8 practical ways you can diversify your income and build your photography business in a way that aligns with your unique strengths and passions. From offering workshops and creating digital products to selling templates and even stock photography, the possibilities are endless.

But first, we’ll talk about finding your superpower — the one thing that sets you apart. What do you love doing so much that you’d do it for free? What do people often come to you for? These are clues to the skills you can leverage to create more income. Spoiler alert: Your superpower is not just what makes you money, it’s also what makes you stand out from the crowd.

Here’s what we’ll cover today:

• Why having a second stream of income is vital to avoid burnout

• How to identify and leverage your unique superpower

• 8 creative ways to add new revenue streams to your photography business

• Why aligning new opportunities with your strengths is key to long-term success

Whether you’re just starting out or you’ve been in the game for years, this episode is packed with insights to help you build a more profitable and sustainable business. Let’s dive in!

Connect with Zelda Green:

In today’s episode of the Good with Money Podcast, we’re diving deep into a topic that I think every entrepreneur, especially photographers, needs to hear: how value creates money.

Ever feel nervous about pricing your services or unsure if you're charging too much or too little? In this episode, we’re breaking down the psychology behind money, how it’s just a neutral tool, and why the way we price our services says more about us than our clients.

We’ll explore how you can stop projecting your money fears onto your clients, set intentional pricing, and make sure you’re valuing the most important resource of all — your time.

Plus, I’m sharing a fun exercise from my mentor that will help you unlock ways to increase the value you offer in your business, and how this can lead to more money flowing in. You’ll also hear about:

• Why money is neutral and how your relationship with it impacts your business

• How to stop undercharging and over-delivering without compromising quality

• The power of pricing as part of your brand and how perceived value can change everything

• Practical ways to elevate your brand and client experience to increase value

• Why time is the most valuable currency and how to charge for every bit of it

• A secret exercise to boost the value you offer and, ultimately, your profit

If pricing your services has been something that keeps you up at night or makes you feel unsure, stick with me until the end, because I’m sharing tips that will give you total clarity on setting prices that reflect the true value of what you do.

In today's episode of the Good with Money Podcast, Zelda Green dives deep into one of her favorite topics: the role of mindset in business and financial success! Zelda explains how our thoughts are a powerful choice that shapes our reality, especially when it comes to money. She explores the concept of money stories, limiting beliefs, and how they unconsciously influence our financial decisions. By becoming aware of these beliefs and intentionally reframing them, we can cultivate a mindset of abundance that attracts more of what we truly desire into our lives.

Whether you’re struggling with financial anxiety or simply looking to improve your relationship with money, this episode is packed with actionable steps to help you shift your mindset and unlock your financial potential. Tune in to learn how to rewire your brain for abundance, challenge your limiting beliefs, and start creating a life of financial freedom.

Key Takeaways:

• Our Thoughts Are a Choice: What we think about most is what we attract into our lives. Shifting your focus from scarcity to abundance is key to changing your financial reality.

• Understanding Money Stories: Everyone has a money story, often rooted in childhood beliefs and experiences. Recognizing and reframing these stories can transform your financial mindset.

• 3 Actionable Steps for Abundance:

1. Awareness: Start paying attention to your current beliefs and thoughts about money.

2. Reframing: Challenge and replace negative beliefs with empowering ones.

3. Repetition: Consistently practice these new thoughts to create lasting change.

Resources Mentioned:

• Kathrin Zenkina (Manifestation Babe): Inspiration for positive financial affirmations.

Welcome to episode 8 of the Good with Money Podcast! In this episode, Zelda dives deep into the essential numbers that every photography business owner must understand to grow their business and boost profitability. If you've ever felt intimidated by numbers or unsure about how to track your business metrics, this episode is for you.

In this episode, you’ll learn:

Why numbers are neutral data points that can guide your business decisions

The importance of tracking your profit margins and how to calculate them easily

How understanding your cost of doing business and cost of goods sold (COGS) can help you set the right prices and manage cash flow

The value of monitoring your number of inquiries to assess your marketing efforts and prepare for slower months

Why knowing your number of bookings and sales conversion rate is crucial for evaluating your sales process

How identifying your lead sources can help you focus your marketing efforts on the most effective channels

Welcome to another episode of the Good with Money Podcast! Today, we’re diving into a fascinating concept that might just change the way you think about time, money, and how you manage both — Parkinson’s Law.

In this episode, I will guide you through the origins of Parkinson’s Law, a principle stating that "work expands to fill the time available for its completion," and show you how this law can also apply to your finances. We'll explore how our expenses tend to rise to meet our income, often leaving us with little or no savings, no matter how much we earn.

In this episode, you’ll learn:

• What Parkinson’s Law is and how it applies to your money management
• Practical steps to break the cycle of rising expenses and start managing your money intentionally
• The importance of setting clear financial goals and how they can help you stay focused
• Why knowing your financial numbers is crucial for both your business and personal finances
• Tips on automating your savings and investments to ensure you’re building wealth over time
• How to spend consciously and mindfully without falling into the trap of impulsive spending

Welcome back to the Good with Money Podcast! In today's episode, we're diving deep into the strategies that will help you boost your profitability as a photographer — without just raising your prices. If you're caught up in the day-to-day grind and struggling to find time for the tasks that truly grow your business, this episode is for you.

Key Takeaways:

1. Streamline Your Workflow: Discover how automating repetitive tasks and using templates can save you time and help you focus on the high-value work that truly moves the needle.

2. Diversify Your Income Streams: Learn the benefits of expanding your income beyond client shoots, from offering educational products to selling stock photos and building a team of associates.

3. Enhance Your Client Experience: Explore simple yet powerful ways to create a personalized client experience that leads to repeat business, referrals, and a stronger bottom line.

Resources Mentioned:

In this episode of the Good with Money Podcast, host Zelda Green dives into the transformative power of structure and boundaries in both your business and personal life. Zelda explores how creating a solid framework around your time and money can lead to greater freedom and efficiency. With practical tips and real-life examples, this episode is a must-listen for photographers and entrepreneurs looking to elevate their financial wellness and reclaim their most valuable resources—time and money.

What You’ll Learn:

• Why boundaries are not restrictive but actually liberating

• How time blocking and scheduling can make you more efficient

• The importance of setting financial goals and boundaries in your business

• Practical strategies for managing your cash flow and avoiding unnecessary stress

• The benefits of tracking and reviewing your spending habits

• How to set up workflow systems to streamline your processes

Key Takeaways:

• “What gets measured gets managed.” Structure and boundaries are essential for managing both your time and money effectively

• Time-blocking specific tasks and scheduling them in your calendar can help you stay focused and productive

• Having clear financial goals and limits can prevent impulse spending and help you reach your financial targets

• Creating routines and systems around your business operations can save you time, reduce stress, and allow you to focus on growth

Welcome to today’s episode of the Good with Money Podcast, where we delve into the fascinating world of the psychology of pricing. Learn how cognitive biases and emotional influences play a significant role in purchasing decisions and how you can leverage this knowledge to structure your packages and products effectively.

Key Topics Covered:

1. Understanding Psychological Pricing

2. Emotions in Purchasing

3. The Role of Pricing in Branding

4. Practical Psychological Pricing Strategies

Actionable Tips:

• Use whole numbers to create a perception of luxury

• Employ even numbers or tenths for pricing

• Include a higher package with all the bells and whistles

• Always anchor pricing by presenting the highest option first

• Ensure your branding and design reflect the value of your services

• Set expiry dates on proposals to prompt quicker decisions

• Keep options simple and limited to avoid overwhelming potential clients

Resources Mentioned:

• Predictably Irrational by Dan Ariely – A deep dive into cognitive biases and pricing

In this episode of the Good with Money Podcast, we dive into the essential topic of profit margins and why they're crucial for running a successful business. We'll break down what a profit margin is, why it matters, and share practical strategies for increasing your profit margin to ensure long-term growth and sustainability. Whether you're driving or at your desk, tune in to gain valuable insights that will help you make informed decisions for your business.

Key Points:

1. What is Profit Margin?

2. The Importance of Tracking Revenue and Expenses

3. Why Knowing Your Profit Margin Matters?

4. Different Strategies for Increasing Profit Margin

Action Items:

• Calculate your profit margin using the provided formula

• Regularly track your revenue and expenses

• Review and adjust your pricing strategy

• Identify areas to reduce expenses

• Explore upsell and cross-sell opportunities

• Optimize your workflow and consider outsourcing tasks

Welcome back to the Good With Money Podcast! In today's episode, we're diving deep into the fascinating world of money habits. We'll explore how our financial habits are intertwined with our identity, the science behind habit formation, and practical strategies to create and maintain positive money habits. Whether you want to save more, invest wisely, or simply get better at managing your finances, this episode is packed with insights and actionable tips to help you transform your financial future.

Key Takeaways:

• Identity and Money Habits: Understand how your self-perception influences your financial behaviors and how to shift your identity to align with your financial goals

• Science of Habit Formation: Learn about the habit loop (cue, routine, reward) and how it applies to forming new money habits

• Starting Small: Discover the importance of starting with small, consistent actions to build lasting financial habits

• Environment Setup: Get tips on setting up your environment to avoid negative financial cues and encourage positive behaviors

• Habit Stacking: Explore the concept of habit stacking and how to link new habits to existing ones for better results

• Affirmations and Visualizations: Find out how positive affirmations and visualizations can help reinforce your new money identity and habits

Action Steps:

1. Awareness: Identify your current money habits and decide which ones to change or develop

2. Start Small: Begin with small, consistent actions like saving a tiny amount each week

3. Automate Savings: Set up automatic transfers to your savings or investment accounts

4. Habit Stacking: Link new financial habits to existing daily routines

5. Affirmations and Visualizations: Use positive statements and visualizations to reinforce your financial goals

Resources Mentioned:

• Book Recommendation: Atomic Habits by James Clear

In this episode of the Good with Money Podcast, we dive into the wisdom of tidying expert Marie Kondo and explore how her six rules for tidying can transform your financial life. From committing to getting your financial house in order to imagining your ideal lifestyle and discarding limiting beliefs, I guide you through practical steps to apply the KonMari method to your finances.

Episode Highlights:

• Rule 1: Commit Yourself to Tidying Up – The importance of making a firm decision to get your finances in order

• Rule 2: Imagine Your Ideal Lifestyle – How creative thinking and imagination play a crucial role in achieving your financial goals

• Rule 3: Finish Discarding First – Identifying and letting go of limiting beliefs about money and business

• Rule 4: Tidy by Category, Not by Location – The significance of categorizing your expenses and income for a clearer financial picture

• Rule 5: Follow the Right Order – The benefits of paying yourself a profit first and having a cash flow system

• Rule 6: Ask Yourself If It Sparks Joy – Viewing budgeting as a plan for intentional spending that aligns with your values and brings joy

Key Takeaways:

• How to translate Marie Kondo’s tidying rules to your financial life

• The power of thoughts, emotions, and habits in shaping your financial reality

• Practical tips for organizing your business and personal finances

• The importance of discarding limiting beliefs and adopting empowering money beliefs

• The benefits of intentional budgeting and how it can spark joy

Resources Mentioned: