The Girls in Marketing Podcast
By Girls in Marketing
S6 Ep 10 - The End of The Girls in Marketing Podcast 💔
Welcome back to The Girls in Marketing Podcast for one last time 🥹
In this final episode, we’re reflecting on the incredible journey this podcast has taken us on. We’re talking about where it all started, how the podcast has evolved with our community, the highs and lows along the way, and some of our favourite episodes and guests that made a lasting impact.
Plus, we’re opening up about the decision to bring the podcast to a close, why now felt like the right time and what’s next for Girls in Marketing.
Thank you for every listen, message, review and moment over the years. Whether you’ve been here since day one or just discovered us, we’re endlessly grateful for your support.
This might be the end of the podcast, but it’s nowhere near the end of the journey 💖
With love always,
The Girls in Marketing Team x
Chapters:
00:00 Introduction and Final Episode Announcement
01:17 Reflecting on the Journey
02:07 Origins of the Girls Marketing Podcast
03:31 Evolution and Growth
05:17 Challenges and Changes
09:49 Favorite Episodes and Guests
21:50 The Decision to End the Podcast
25:05 Final Thoughts and Gratitude
S6 Ep9 - AI Overload, DM Updates & Nostalgic Marketing Wins
Welcome back to The Girls in Marketing Podcast!
In this episode, we’re diving into the latest AI updates and platform features shaking up the marketing world. From Google’s new AI Marketing Advisor to Instagram’s fresh DM tools, we’re breaking down what these innovations mean for marketers and creators alike.
Plus, we’re talking about the power of nostalgic marketing, the evolving role of social media for small businesses, and what it really takes to build confidence in your career. We also answer your audience questions with Sophie Lee and share the behind-the-scenes of launching our Freelancing for Marketers course.
Whether you’re riding the AI wave or reflecting on the campaigns that shaped you, this episode is packed with practical insights, honest reflections, and community-driven chat.
Chapters:
00:00 Introduction and Weekly Highlights
00:48 Google's AI Marketing Advisor
05:25 Instagram's New DM Features
14:54 Google's AI Shopping Experience
19:32 Small Businesses and Social Media Marketing
23:55 Audience Questions with Sophie Lee
25:40 Embracing Fear and Building Confidence
28:17 Launching the Freelancing for Marketers Course
32:32 Nostalgic Marketing Campaigns
40:17 Podcast Recommendations and Insights
44:44 Creative Marketing Campaigns
48:31 Conclusion and Community Engagement
S6 Ep8 - Spotify Updates, TikTok Career Advice & Why Gen Z Buys Without Thinking
Welcome back to The Girls in Marketing Podcast!
In this episode, we’re diving into the latest platform updates and Gen Z insights you need to know about. From Spotify’s new podcast features to TikTok’s career advice initiative, we’re breaking down what these shifts mean for marketers.
Plus, we’re unpacking Gen Z’s impulse buying habits, how they use shopping as stress relief, and what brands can do to truly connect with them. We also answer your questions on how to add personality to a “boring” brand and explore a standout campaign from Sweaty Betty.
Whether you’re building a brand or just trying to keep up, this episode is packed with practical advice, trend talk, and a few laughs along the way.
Chapters:
00:00 Introduction and Weekly Highlights
00:40 Recap of Kérastase Pop-Up Event
02:25 Fun at Candid Studios
05:43 Spotify's New Podcast Features
10:00 TikTok's Career Advice Initiative
14:06 Google's New Discussions Feature
16:54 Gen Z Trends and Insights
21:56 Gen Z's Impulse Buying and Stress Relief
23:50 Authenticity in Brand Communication
24:36 Your Questions Answered: Adding Personality to Boring Brands
30:00 Personal Anecdotes and Practical Advice
34:30 Trendy Marketing Campaigns: Voiceover Trend and Sweaty Betty
40:19 Conclusion and Wrap-Up
S6 Ep7 - AI Dolls, New Canva Features & What Gen Z Actually Cares About
Welcome back to The Girls in Marketing Podcast!
In this episode, we’re diving into the latest marketing news that’s got everyone talking - from the rise of AI dolls on LinkedIn (yep, that’s a thing) to the newest updates from Canva’s Create event. We’re also breaking down the Gen Z trends that brands really need to pay attention to including ethical branding, social media habits and travel inspiration.
Along the way, we unpack Meta’s legal drama with the FTC, Instagram’s lockable posts experiment, Ben & Jerry’s unapologetic activism, Pepsi’s ongoing identity crisis, and why everyday marketers deserve more credit. It’s a packed episode full of branding insights, big ethical questions and a reminder that marketing is constantly evolving and Gen Z is leading the charge.
Let’s get into it.
Chapters:
00:00 Introduction and Major Marketing News
01:02 Canva Create Event Highlights
05:23 Meta's FTC Challenge and Its Implications
06:57 Instagram's Lockable Posts Experiment
10:06 Gen Z Travel Trends and Social Media Influence
16:06 Guess the Brand by Their Mission Statement
23:03 Personal Touch in Jewelry Branding
23:52 Ben & Jerry's Social Mission
24:38 Pepsi's Challenging Brand Identity
29:18 AI Doll Trend: Fun or Ethical Dilemma?
36:59 L'Oreal's 'Never Your Fault' Campaign
40:40 Celebrating Everyday Marketers
43:55 Podcast Wrap-Up
S6 Ep6 - Meta Drama, April Fool’s Campaigns & Career Advice You Actually Need
Welcome back to The Girls in Marketing Podcast!
This episode is a packed one -from our biggest takeaways at Advertising Week Europe to the rising trend of employee-generated content, we’re diving into what’s hot in the marketing world right now.
We unpack Meta’s controversial ad-free subscription model, Instagram’s latest social updates, and what consumers really want based on fresh research. Plus, we share our take on some iconic April Fool’s Day campaigns 👀
And we’re not stopping there. We answer your questions on career progression, including the balance between earning vs. learning, how to take the leap in your career, and why fast response time might just be your superpower.
If you’ve been feeling stuck or just want the inside scoop on what’s shaping the industry right now, this one’s for you.
Chapters:
00:00 Introduction and Episode Overview
00:47 Advertising Week Europe Highlights
10:00 Meta's Ad-Free Subscription Model
16:59 Instagram and Social Media Updates
19:56 Consumer Research Insights
23:02 The Blue Drink Debate
23:18 AI and Customer Engagement
23:53 The Importance of Response Time
24:50 Your Questions Answered: Career Progression
25:55 Earning vs. Learning in Your Career
27:13 Taking the Leap: Career Advice for Women
31:58 April Fool's Day Campaigns
37:45 The Impact of Employee Generated Content
41:58 Conclusion and Wrap-Up
S6 Ep5 - AI-Generated Chaos, Giant Newspaper Campaigns & Brands Killing Their Products
Grab a ticket Advertising Week Europe 2025 here.
Welcome back to The Girls in Marketing Podcast!
In this episode, we’re breaking down Instagram’s controversial AI-generated comments and exploring Google’s latest privacy move with shielded emails. We also dive into TikTok’s push for longer videos, the growing debate around AI and copyright, and the mental health challenges facing marketers today.
Plus, we’ve got actionable tips for boosting your corporate LinkedIn page, a deep dive into Jaguar Land Rover’s bold rebrand, and insights into why brands might be strategically killing their own products. Tune in for inspiration from standout campaigns, including Flo Health’s impactful taboo-breaking initiative, and find out how creativity can flourish even on a tight budget.
It’s a packed episode, filled with insights and campaigns!
Chapters:
00:00 Introduction
01:15 Instagram's AI Generated Comments
06:35 AI and Copyright Protection
10:31 Longer Videos on TikTok
14:21 Google's Shielded Email Update
17:06 Workplace Stress and Mental Health
23:55 Community Q&A
24:27 Top Tips for Growing a Corporate LinkedIn Page
26:28 The Importance of Organic Content on LinkedIn
29:10 Staff Picks: Noteworthy Campaigns
29:27 Jaguar Land Rover Rebrand: A Case Study
33:40 Advertising Week Europe Event
34:25 Brands Killing Their Products: A Trend?
40:28 Flo Health Campaign: Breaking Taboos
44:31 Creative Marketing on a Budget
46:38 Final Thoughts
S6 Ep4 - Making an Impact: International Women's Day, High Profile Rebrands & Measuring Creative Campaigns
Welcome back to The Girls in Marketing Podcast.
In this episode, we’re spotlighting powerful International Women’s Day campaigns, including Tony’s Chocolonely, “See What She Sees,” and Refuge’s “Red Flag” initiative. We’re also unpacking major updates, including Instagram’s standalone Reels app, Google’s AI-powered shopping, LinkedIn’s new connections-only feed, and Meta’s Community Notes.
Plus, we’re diving into YouTube’s rising marketing influence, conversational ads, measuring campaign impact, PrettyLittleThing’s bold rebrand, and National Trust’s TikTok success.
Chapters:
Introduction 00:31
International Women's Day Campaigns: 01:16
Tony's Chocolonely Campaign: 04:00
See What She Sees Campaign: 10:04
Refuge Red Flag Campaign: 13:05
Latest Marketing News: 13:13
Instagram's Separate Reels App: 15:54
Google's AI Shopping Expansion: 21:21
LinkedIn's Connections Only Feed: 25:49
Meta's Community Notes: 29:18
Industry Research: Thrive in 2025: 30:37
The Importance of Multi-Channel Strategies: 31:37
YouTube's Growing Influence in Marketing: 34:40
Conversational Ads and DM Campaigns: 39:27
Measuring Campaign Impact: 44:16
PLT Rebrand: A Controversial Move: 49:59
National Trust's TikTok Strategy: 53:13
S6 Ep3 - What's Next in Digital: YouTube's Future, TikTok Music Takeover & Google's AI Career Coach
Welcome back to The Girls in Marketing Podcast!In this episode, we’re exploring the latest updates in social media and tech, from YouTube’s plans for the future to TikTok’s growing influence on the music industry. We’re also breaking down Instagram’s new dislike button and Google’s AI-powered career tool, Career Dreamer.What do these changes mean for marketers and content creators? And how can professionals stay ahead in an industry that’s constantly evolving?Social media and technology move fast, but we’re here to help you make sense of it all and stay ahead of the curve.
Chapters:
00:00 Introduction
00:48 BuzzFeed's Positive Social Media Platform
06:55 Instagram's New Dislike Button for Comments
12:14 YouTube's Evolution and Future Plans
17:01 Google's AI Career Tool: Career Dreamer
20:21 TikTok's Impact on Music Discovery
26:57 The Impact of TikTok on Music Discovery
27:51 Insights from Marketing Experts
28:34 Understanding the Customer Journey
30:58 Optimising Customer Communications
39:53 Exploring New Brand Collaborations
43:44 Mr. Beast on Diary of a CEO
46:57 Burberry's Nostalgic Campaign
49:42 Final Thoughts and Wrap-Up
S6 Ep2 - Marketing is Overwhelming: Burnout, AI Takeovers & Getting Hired in Marketing
Welcome back to The Girls in Marketing Podcast!
In this episode, we’re diving into the latest things shaking up the marketing world, from the battle between X and Threads to the growing burnout crisis in the industry. What do these changes mean for marketers navigating marketing and job market uncertainty? And how can professionals stand out in a competitive landscape while protecting their well-being?
Marketing is overwhelming, but we're here to break it down, help you stay ahead, and remind you that you’re not alone in this industry.
Chapters:00:00 Introduction04:25 The Turmoil of X and the Rise of Threads09:08 Apple's iOS Email Update and AI Summaries15:17 AI Usage in Marketing Roles20:25 Emotional Exhaustion in Marketing23:18 Understanding Company Culture and Support23:43 Self-Reflection and Managing Expectations24:17 Addressing Imposter Syndrome25:45 Navigating Internships and Job Applications27:29 Building a Standout CV and Interview Skills30:14 Effective Networking Strategies36:00 Charity Campaigns and Marketing43:43 Creative Marketing Campaigns46:51 Conclusion and Final Thoughts
S6 Ep1 - Social Media Chaos: The TikTok Ban, Instagram's Identity Crisis & Building Brand Loyalty
Welcome to Season 6 of The Girls in Marketing Podcast 🎉
We’re kicking things off with a deep dive into the latest social media shake-ups, from the potential TikTok ban to Instagram’s ongoing identity crisis. What do these changes mean for marketers, brands, and creators? And how can businesses build long-term brand loyalty in a world where platforms are constantly evolving?
Chapters:
00:00 Welcome to Season Six!
00:19 Social Media Chaos: TikTok and X Updates
02:30 Diversifying Platforms: Lessons from TikTok Ban
06:03 Instagram's Identity Crisis
12:07 The Rise of Video Content Across Platforms
14:27 Industry Research Insights
17:23 TikTok as a Search Engine
23:52 Building Trust with Brands through Social Media
25:14 The Role of Social Media in Customer Journeys
26:26 Retaining Customers through Social Media
28:27 The Importance of Brand Transparency
31:55 Effective Email Marketing Strategies
35:16 Introducing a New Segment: Your Questions Answered
36:09 Insights from Jo Bird on Creative Marketing
38:17 The Value of Individuality in Marketing
43:27 Community Building and Customer Loyalty
47:37 Emotional Marketing Campaigns
50:51 Wrapping Up and Final Thoughts
The Girls in Marketing Podcast is BACK
After a little break, we’re back with a brand-new season of The Girls in Marketing Podcast!
In this episode, we’re catching you up on everything we’ve been up to: where we’ve been, the exciting projects we’ve worked on, and our reflections on some of 2024’s most interesting marketing campaigns, trends, and news.
Plus, we’re spilling all the tea about our fresh new format and new set for the season ahead! You can expect bi-weekly episodes packed with industry insights, the latest trends, marketing news, and in-depth discussions about the ever-changing world of marketing, with the occasional special guest.
If you’re a marketer ready to dive into marketing stories, actionable insights, and the latest happenings in our industry, you won’t want to miss this one. Tune in and let’s kick off this new chapter together!
Girls in Marketing Season 5 Wrapped! A Round-Up of Your Favourite Marketing Podcast
We’re not crying, you are…
Welcome to the final episode of The Girls in Marketing Podcast Season 5! Today, Olivia sits down to revisit your favourite podcast episodes from this season.
It’s no secret that Season 5 has officially been the biggest season of The Girls in Marketing Podcast so far, hitting 150,000 listens!
It’s been an amazing season filled with marketing advice from the best minds in marketing and we have loved every single episode we have recorded.
In today’s episode, we are going to be diving back into your favourite moments from this Season. From creative discussions with Jo Bird to SEO strategies with Areej AbuAli, we really did cover a lot this season.
Make sure to check out our sponsors for this season: Find out more about Hostinger here👩💻 Find out more about Kingsbridge Insurance here 🤝
As always, we are SO grateful for all your support on this season of the podcast. We know how much the podcast means to you all and we never take your support for granted.
Although the podcast is over, it doesn’t mean your learning and development with Girls in Marketing has to be too! You can check out the links below to see how you can get involved with us.
USEFUL LINKS:
Girls in Marketing Events Calendar: https://girlsinmarketing.com/events/
Register for DMIP2024: https://girlsinmarketing.com/digital-marketing-internship-programme/ Take our Digital Skills Audit: https://girlsinmarketing.com/digital-marketing-skills-gap-audit/
Become a Girls in Marketing Member: https://girlsinmarketing.com/for-marketers/membership/
Thank you for your support and enjoy the episode!
Girls in Marketing
Prioritising Wellbeing and Mental Health as a Marketer | Girls in Marketing Podcast
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Welcome back to The Girls in Marketing Podcast! In this episode, we discuss the critical yet often overlooked aspect of a successful marketing career - your mental health.
Learning to prioritise and invest in your personal wellbeing as a marketer is tough, especially in a world where it is so difficult to switch off.
This episode delves into the team’s personal stories prioritising wellbeing alongside how to manage burnout and stress.
At Girls in Marketing, we think it is essential to have more difficult conversations like this one.
If you are currently struggling with your mental health, please seek support with the resources below:
MIND: https://www.mind.org.uk/ Campaign Against Living Miserably (CALM): https://www.thecalmzone.net/guides/mental-health SHOUT: https://giveusashout.org/ Samaritans: https://www.samaritans.org/how-we-can-help/contact-samaritan/
We’ll see you next week for the final episode of this season of The Girls in Marketing Podcast!
Should You Prioritise Purpose OVER Profit? Marketing with Impact with Sophie Lee
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Welcome to another episode of The Girls in Marketing Podcast.
Today, we are joined by our final guest of Season 5 and it’s a special one.
Joining us today is Sophie Lee, the incredible founder of Electric Peach, a decentralised brand and marketing agency working with some of the top talent in the industry.
Sophie has had an amazing journey in the marketing world so far, and we’re sure you’ll learn lots from this episode. We’ll dive into:
-How Sophie got started in marketing
-Her role at Disney in Shanghai
-Her opinion on manipulation in marketing
-How to measure impact beyond just ROI.
This episode is a great episode to mark the final guest The Girls in Marketing Podcast Season 5!
If you’ve loved our podcast so far, please like and follow our show. We’ll see you next week for the penultimate episode of The Girls in Marketing Podcast.
Networking with Intention: The Do’s and Don’ts of Networking
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Welcome back to another episode of The Girls in Marketing Podcast!
In today’s team episode, we dive deep into the world of networking. We’ll be discussing the essential skills you need to build and maintain a thriving professional network including what you should do and what you shouldn’t do at networking events as a marketer.
We discuss:
-Our opinions on networking
-How to network with intention
-What good networking etiquette looks like
-What to NOT do at networking events
If you’ve been wanting to level up your networking game, this episode is packed with valuable insights to help you navigate the world of networking with intention.
Make sure you show our podcast sponsors the love too!
Find out more about Hostinger here👩💻 Find out more about Kingsbridge Insurance here 🤝
See you next week for another episode!
Meet the ITV Genius Behind Love Island’s Global Brand Marketing Success, Lauren Watson | Girls in Marketing
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Welcome to another episode of The Girls in Marketing Podcast!
Today, we're diving deep into the world of branding with a special guest who has played a pivotal role in transforming a popular UK reality show, Love Island, into a brand recognised across the globe.
Lauren Watson has worked on the branding for your favourite shows, such as Love Island and Queer Eye. As the Brand Lead at ITV, she has created some of the most innovative and successful branding campaigns on television.
Her expertise in crafting brand stories and her passion for connecting with audiences have set her apart as a true leader in the field. In this episode, you'll discover: - The innovative strategies and marketing techniques that propelled Love Island to a global brand - Behind-the-scenes insights into the creation and execution of the show's branding and promotional campaigns. - Working at ITV and Universal Music Group, including a marketing campaign with Katy Perry - The common mistakes of bad branding - Tips and lessons from one of the industry's top marketing experts on driving brand loyalty Whether you're a Love Island superfan, a marketing enthusiast, or someone curious about marketing and branding, this episode is packed with valuable takeaways. Tune in to hear the stories, strategies, and secrets that turned Love Island into a worldwide brand! If you enjoyed this episode, please like and follow our show. We’ll see you next week for another episode of The Girls in Marketing Podcast.
How to Move into a Marketing Career: The Episode for Career Changers
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Are you considering a career change into marketing but don't know where to start? Join us in this insightful episode all about career-changing into marketing, where we unpack everything you need to know about making a successful transition. From identifying transferable skills to gaining relevant experience, the Girls in Marketing Team shares their personal journeys and practical advice for career changers.
We discuss: -How you can career change into marketing -Identifying and using your transferable skills
-Our personal journey’s into marketing
-Why marketing could be a good career for you
No matter what background you’re transferring into marketing from, this episode will equip you with the tools and confidence for your new marketing career path.
If you find this episode useful, please leave us a review and rating as it helps us continue making the podcast!
See you next week for another episode, The Girls in Marketing Team x
Managing Your Money as a Marketer: From Salary Negotiations to Freelancing
Find out more about Hostinger here👩💻 Money is a taboo topic for many. However, that stops today. In this exclusive episode of the Girls in Marketing Podcast, we tackle the financial challenges faced by you in a Girls in Marketing community Q&A. We asked for your questions on Instagram and you sent in your problems. Topics covered in this episode include: - Pricing yourself as a marketer - Understanding if you’re being paid appropriately - Keeping a healthy cash flow when you work for yourself - Pitching for paid training opportunities No matter what stage of your marketing career, this episode is packed with valuable insights and actionable advice to help you get financially stable. Tune in and get your money questions answered! If you want to get involved in future episodes, make sure you follow us on Instagram: https://www.instagram.com/girlsinmarketing/ Remember to check out Hostinger by clicking here.
See you next week for another great episode!
Enhancing Your Employability As a Marketer and Unlocking New Career Opportunities
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How can you make yourself more employable in the marketing world?
In today’s job market, it’s never been more important to stand out but how can you do that in a market so saturated? In this episode of The Girls in Marketing Podcast, we show you how.
From creating your own career experience to identifying new opportunities, we discuss our own journeys into marketing and what we did to boost our career development on the way. This is a great listen to anyone wanting to broaden their marketing careers, make sure you listen until the end!
If you did enjoy this episode, please make sure you: -Rate and review our podcast
-Share the episode on social media
-Check out our sponsors via the links below
Check out our sponsors:
Find out more about Hostinger here👩💻
Find out more about Kingsbridge Insurance here 🤝
If you want to apply to our Digital Marketing Growth Programme, you can check it out here: https://go.girlsinmarketing.com/3UXd6Qg
See you next week for another great episode!
Integrating SEO and Marketing, Building a Digital Community and Working for Yourself with Areej AbuAli, Founder of Women in Tech SEO
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Welcome back to another episode of the Girls in Marketing Podcast! Today, we have a special episode with the founder of one of the most powerful marketing communities around, Areej AbuAli.
Areej initially made a name for herself in the SEO world working with huge household names such as Zoopla and Papier. Areej is also the brilliant mind behind Women in Tech SEO, a global community that supports and empowers women in the technical SEO field.
In this episode, we dive into the world of technical SEO, exploring its complexities and the role it plays in your broader marketing landscape. Areej shares her journey, the challenges she faced, and how she built a thriving community that has become a vital resource for women in the industry.
This episode covers a range of marketing topics, including:
💻 What Technical SEO is and how it relates to your wider marketing strategy
🔍 Strategies you can implement to boost your SEO efforts
🤩 Taking the plunge of working for yourself
📲 Building a community of thousands online
If you enjoyed this episode, please make sure to leave a rating and review as it helps The Girls in Marketing Podcast become even better.
We’ll see you next week for another great episode.
USEFUL LINKS:
Find out more about Hostinger here👩💻
You can follow Areej here: https://www.linkedin.com/in/areejabuali/
Is Work/Life Balance a Myth? How to Balance Everything as a Marketer
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Welcome to the Girls in Marketing Podcast! We are talking all about work/life balance and how to balance everything as a marketer.
It's a tricky skill to master and a perfect balance isn't always achievable, as discussed by the Girls in Marketing Team.
In this episode, we discuss:
- Achieving a work/life balance
- How to balance your role as a marketer
- Why a 50/50 balance isn't always achievable
- How you can set healthy boundaries with work
We hope you enjoy this episode! If you do make sure to leave a rating and review for our show as it helps us make the podcast even better.
Check out our sponsors:
Find out more about Hostinger here👩💻
Find out more about Kingsbridge Insurance here 🤝
Thank you for all your support recently, it means the world to us! We'll see you next week with another fantastic episode with the founder of one of the biggest marketing communities around...
See you next week,
Girls in Marketing Team
Spilling the Tea on Influencer Marketing in the Beauty Industry with Lauren Stretch from Facetheory | Prev TooFaced and Revolution
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Today, we have an influencer marketing special for you on the podcast. We are joined by Lauren Stretch, Head of Influencer and Social Marketing at FaceTheory.
With a background spanning across a range of beauty and fashion roles, Lauren has leveraged her fascination with influencer marketing to build a career she loves.
Lauren has worked on some pretty cool influencer marketing campaigns, including ASAP Rocky, Sarah Ashcroft and Rachel Leary, so stay tuned until the end to hear all the influencer marketing tea.
Throughout her career, she has worked for brands like GUESS, Missguided, TooFaced, and now she’s working in influencer marketing at FaceTheory.
This episode discusses: 😳 What working in beauty marketing is REALLY like 🤑 How career currency can boost career progression 🌟 Lauren's favourite influencer marketing campaigns 🧑💻 Why the content marketing landscape is changing
If you want to see more guests like Lauren on the podcast, please go like and subscribe to our podcast as it really helps us out.
This is a great episode with Lauren, if you enjoy it make sure to share it with your marketing friends.
The Vanity Metric Trap: Finding Value in Digital Marketing Data | The Girls in Marketing Podcast
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In the world of marketing, it's easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes.
In this episode, the Girls in Marketing Team dive deep into the vanity metric trap and explore how brands can shift their focus towards uncovering true value in their digital marketing data.
Topics discussed in this episode included:
- The vanity metrics trap
- How to find meaningful metrics
- Vanity vs actionable metrics
- Valuable ways to measure marketing success
Hopefully, this is an insightful episode for you to see how vanity and actionable metrics can be used within your marketing.
See you next week for an episode about influencer marketing!
Girls in Marketing
Monzo's Social Media Success Story: Marketing Insights from Monzo's Social Media Lead, Richard Cook
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Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo's social media success as a disrupter bank.
In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Social Media Lead at Monzo Bank, as he delves into the captivating world of social media marketing.
In this episode, you'll discover the journey behind Monzo's remarkable success in social media marketing as Richard shares his invaluable insights and strategies, despite having an untraditional route into marketing.
This episode discusses:
- Building a multi-platform social media strategy
- Working with an FCA-regulated brand
- Adopting a creative approach to social media
- Having an untraditional route into marketing
A huge thank you to Richard for coming to Liverpool to record the podcast. We hope you enjoy this episode, if you did please leave a review and follow our page 🤩
Make sure you check out our podcast sponsor, Hostinger, for your new website host here: https://www.hostinger.com/girlsinmarketing 🧑💻
See you next week for another team episode!
Girls in Marketing Team
Reacting to YOUR Marketing Confessions with The Girls in Marketing Team
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Welcome back to another episode of The Girls in Marketing Podcast! Today, we are diving into your marketing confessions. Back in March, we hosted an IRL event in London and we had a confessions box for our community to take part in it’s safe to say you didn’t hold back… From the hilarious to the heartfelt, we'll be unpacking your stories, sharing our own experiences, and offering expert insights from The Girls in Marketing Team along the way.
A huge thanks to our podcast sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing
Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 If you enjoy this episode (or we featured your confession), make sure you share the love on social media and leave us a review of how you enjoyed the podcast episode.
We’ll see you in next week’s episode for a podcast episode with a marketer from a very popular bank 🏦💸
The Adanola Approach: Perfecting Your Performance Marketing with Lily Thistlewood, Head of Performance Marketing at Adanola | Prev The Very Group
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Welcome back to The Girls in Marketing Podcast!
In this episode, we're diving deep into the world of performance marketing with a true trailblazer, Lily Thistlewood, the Head of Performance Marketing at Adanola.
Adanola is one of the hottest brands right now and the athleisure brand has taken the fashion world by storm.
Join us as we sit down with Lily to understand the secrets behind Adanola's remarkable success in performance marketing.
From running her own marketing agency to working for big brands like The Very Group, Lily’s career experience is something we can all learn a lot from.
This episode discusses:
- What is performance marketing?
- Working at Adanola
- Agency vs. In house roles
- The shift from small to big businesses
If you want to see more guests like Lily on the podcast, make sure you leave a rating as it helps us out more than you’d imagine.
See you next week for another team episode!
Personal Branding: Overrated Or Essential?
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In the age of social media influencers and digital networking, the concept of personal branding has become more popular. But is it truly necessary for success, or is it overrated? In this episode, we dive deep into the debate surrounding personal branding and give you our opinions.
Through discussing real-life examples, we uncover the truth behind personal branding. Is it an essential tool for success in today's competitive job market, or is it merely a trend?
Tune in to gain valuable insights that will help you navigate the world of personal branding, with a little help from the Girls in Marketing Community.
We discuss:
- The trend of personal branding
- Reason to and reasons not to build a personal brand
- Good examples of case studies, like Steven Bartlett
- Our own opinions of personal branding
- YOUR opinions of personal branding
As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing
Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24
Tune in to find out what the team think about personal branding and don’t forget to follow our Instagram @girlsinmarketing to get involved in future community debates. Our next team episode might just feature you…
See you next week for an ADA podcast special 👀
Building Your Marketing Career: Tips and Insights from a Marketing Strategist with Anna Jones
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Welcome back to another episode of The Girls in Marketing Podcast!
In this episode, we sit down with Anna Jones, a marketing strategist and Founder of Your AJency, to delve into her inspiring journey from the world of retail to agency life.
Anna shares her invaluable insights and experiences on how she navigated her marketing career so far, highlighting the lessons she's learned, and the strategies she employed to carve out a successful career in marketing.
In this episode, we discuss:
- Anna's first industry role at Marks and Spencer's
- How to make travelling fit with your career
- Using rejection to help you meet your career goals
- Building your own marketing agency
Join us in this episode as we discuss Anna's remarkable journey and gain valuable advice on how to pivot your marketing career towards your own agency aspirations.
Marketing to Gen Z: How to Get The Attention of the New Generation
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This week on The Girls in Marketing Podcast, we're talking about how to market to the new generation, Gen Z.
With their unique behaviours, preferences and soaring screentime, capturing the attention of this new generation is both an art and a science. It's difficult to get right.
Listen to the team discuss:
- The difference between Gen Z and Millenials
- How attitudes and behaviours of Gen Z differ
- The resurge of Snapchat
- Brands that have shifted their messaging to Gen Z
Whether you're a seasoned marketer or just getting started, this episode offers invaluable tips to help you navigate the ever-evolving landscape of Gen Z marketing.
As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing
Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24
Tune in and learn how to get your brand to stand out among the younger generation.
See you next week for another guest episode... it's a good one 🤭
The Power of Strategic Storytelling for Your Personal Brand on LinkedIn | Lara Acosta
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In this episode of The Girls in Marketing Podcast, join us as we dive into the world of personal branding on LinkedIn with Lara Acosta.
Lara, one of the most influential voices on LinkedIn, shares her insights on how to harness the power of storytelling to elevate your personal brand on the world's largest professional networking platform, LinkedIn.
Olivia chats with Lara about:
- How LinkedIn is changing
- The importance of storytelling for brands and personal pages
- Lara's personal branding journey, from unemployment to building a six-figure business
- The most popular (and unpopular) post formats
Tune in to unleash the power of strategic storytelling for your personal brand with Lara Acosta.
Did you enjoy this episode? Make sure you rate us and follow our show to help us make the podcast even better!
See you next week for a team episode!
Girls in Marketing Team
TikTok: Is The Social Media App Still on the Rise? | The Girls in Marketing Podcast
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The average TikTok user opens the app 19 times per day.
It's safe to say TikTok has quickly taken over most of our lives. As the app continues to dominate the digital space, many of us wonder: Is TikTok still on the rise, or has it reached its peak?
Join some of The Girls in Marketing Team in this TikTok special as we discuss:
- The latest TikTok headlines
- If TikTok is in its decline phase
- How to make content engaging for TikTok
- Small businesses who have blown up on TikTok
Whether you're a seasoned TikTok user or curious observer, tune in to gain valuable insights into potentially THE most influential platforms of our time.
As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing
Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24
See you next Wednesday for another episode!
From innocent drinks to Surreal Cereal: A Blueprint for Viral Marketing Success with John Thornton
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️
If there is someone who can make anything go viral, it’s John Thornton.
John is senior creative at SURREAL Cereal and ex-Social Media Manager at innocent drinks.
With a whole array of creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pays off.
He’s had plenty of viral moments, particularly reaching thousands of people when he handed a 6ft. resignation letter to innocent drinks to announce his career move on LinkedIn.
For anyone working in the creative industry, this episode is for you.
This episode covers:
🚀 What ‘going viral’ actually means
🤝 How brands like Weetabix and Heinz have used virality
🧑💻 Working for SURREAL Cereal and innocent drinks
🎨 Being a marketing creative
A huge thanks to John for coming on The Girls in Marketing Podcast!
You can connect with John to see more of his absurd marketing campaign on LinkedIn by searching ‘John Thornton’
And stick around until the end of the episode, as we put John to the test to see if he can make one of our Girls in Marketing products go viral 🤫
See you next week for another episode!
Girls in Marketing
The True Impact of International Women's Day in Marketing | Girls in Marketing
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This week, we have an International Women's Day special for you.
At Girls in Marketing, International Women's Day is an awareness day close to our company values. We strive every day to champion women in marketing and do our best to help women build a marketing career they love.
But we know that's not the reality for everyone.
Join us in today's episode as we discuss: -What International Women's Day means to us -Why it is important to advocate for women -Good International Women's Day marketing campaigns, from Nike, CPB London and more -Gender inequality in marketing as of 2024
This is such an important episode and we hope you all join us in raising awareness of International Women's Day on the 8th March!
See you next week for another episode!
Exploring the Future of SEO: A Multi-Platform Journey from Google to TikTok with Tasha Antwi
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Sign up for our NEW marketing mailing list, Socialtainment, here: https://go.girlsinmarketing.com/49Ja5IS
Today, we have an SEO marketing special for you!
In this episode, we’re joined by SEO & Search Strategy Consultant, Tasha Antwi, who has worked with brands like LEGO, Gucci, and Rise at Seven. Tasha is an expert in her space and this episode is great for anyone wanting to strengthen their SEO skills.
This episode covers:
-Working in SEO
-The evolution of Search and SEO
-How to optimise user journeys
-TikTok’s impact on Search Engines
-Working with huge brands, like LEGO and Gucci
A huge thank you to Tasha for coming on the podcast!
If you enjoy this episode, please hit the follow button and share the episode with your marketing friends so we can make the podcast even better for you.
Until next week, we’ll see you on social media to discuss this week’s podcast!
Making Every Penny Count: Low-Cost vs High-Cost Marketing Campaigns
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Does budget actually affect the success of your marketing campaign?
In this team episode, we discuss low-budget marketing campaigns to give some inspiration to those of us who don't have a million-pound marketing budget to play around with.
Join us as we discuss low-cost vs high-cost marketing campaigns, with some great examples from SURREAL Cereal, Grammarly and Moonpig.
This episode covers:
- Marketing budgets
- Examples of low-cost marketing campaigns
- Harnessing your creativity
- Taking inspiration from other campaigns
Also, be sure to check out our Kingsbridge Insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24
Thank you for listening to our podcast, we'll see you in next week's episode with another special guest.
Email Marketing Expert: “Don’t Track Your Open Rates”, The Secret to Opens, Clicks and Conversations with Beth O'Malley
Check out our amazing sponsor, Hostinger: https://www.hostinger.com/girlsinmarketing Use code GIRLSINMARKETING to get an extra 10% off your plan!
We're so excited to be joined by Beth O'Malley on The Girls in Marketing Podcast for this episode.
Beth is the self-confessed ‘Queen of CRM’, she runs her own agency called Astral Digital, specialising in email marketing and strategy.
This episode is incredibly practical, with so many insights and tips to supercharge your email marketing skills, with a particular focus on the future of email marketing, and how to get prepared for the changes coming soon.
This episode covers:
- How to create an effective email marketing strategy including hyper-segmentation and hyper-personalisation
- The future of email marketing
- Email marketing misconceptions
- How CRMs and email marketing need to work together
- Data-driven marketing
Learn more about our Email Marketing course, co-created by Beth here: https://go.girlsinmarketing.com/3SL9m3g
Thank you for your support of our podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/
See you next week for another episode!
Is this the END of Influencer Marketing as We Know It?
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Is Influencer Marketing nearing the end?
There's no denying that the influencer industry is changing as we know it.
With huge influencers like Molly Mae, Grace Beverley and Steven Bartlett rapidly changing the influencer landscape, we must be aware of all the changes happening in the space.
In this episode, the Girls in Marketing Team discuss:
- Examples of successful influencer marketing
- Their own experiences of being influenced
- Some not-so-good examples of influencer marketing
- The evolution of influencers
You guys love us discussing influencer marketing and, if you haven't already, go check out our other episodes on this topic:
A Deep Dive Into Influencer Marketing with Fadzi Nyama: https://go.girlsinmarketing.com/47XkKyz
Understanding Influencer Marketing with Natalia Cortazar: https://go.girlsinmarketing.com/4beO5r0
How Influenced Are We By Influencers? : https://go.girlsinmarketing.com/3UlxrQr
Thanks for listening to this episode, we'll see you next week in a brand new episode!
Lounge Underwear's Creative Genius: Lessons in Creativity with Jo Bird, Creative Lead at Lounge | Prev Gymshark
Today, we have Jo Bird on the Girls in Marketing Podcast!
Jo is the Creative Lead for Lounge, the disruptive lingerie brand taking the industry by storm.
From working at e-comm powerhouses like Gymshark and Lounge, Jo shares some practical insights into how to be your most creative self. We’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into how to be heard and why personal branding is so important today.
This topic covers:
- Working on creative campaigns for Gymshark and Lounge Underwear
- Developing a strong personal brand
- How to get ideas approved by managers or senior leaders
- The process of designing the new Lounge stores
A huge thanks to Jo for coming on The Girls in Marketing Podcast!
Remember to check out our amazing sponsor, Hostinger, here: hostinger.com/girlsinmarketing
Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!
Thanks for your support of the podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/
Building a Career in Marketing *The Unconventional Way* | The Girls in Marketing Podcast
Everyone's career journey in the marketing industry is different. Some of us study marketing at universities while others opt for a more unconventional route, such as an apprenticeship.
The Girls in Marketing team has various journeys into the marketing world, with some starting as marketing freelancers whilst others have a marketing degree.
We've sat down today to talk through our career journeys, including how we all began working at Girls in Marketing too.
This is our FIRST team episode of 2024 so make sure you show the love on socials!
As always, a huge thank you to our new podcast sponsors, Hostinger and Kingsbridge Insurance!
Find more about Hostinger's Website builder here: https://www.hostinger.com/girlsinmarketing
Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!
Find out more about Professional Indemnity and Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24
Thanks for listening to this week's episode, we'll see you next week!
0 to 350K Followers in UNDER 3 Years: Building a Marketing Community with Olivia Hanlon, Founder of Girls in Marketing
Welcome back to The Girls in Marketing Podcast!
Girls in Marketing is one of the biggest marketing communities out there, with a following of over 350,000+ marketers.
The online community was started in 2019 by Liverpool-based, Olivia Hanlon, with no idea about its impact on the marketing industry many years later.
Today, our Founder and CEO, Olivia Hanlon, is in the podcast hot seat and is ready to spill all the Girls in Marketing secrets about the journey so far.
In this episode, Olivia chats about:
- The Start of Girls in Marketing
- The Future of the Girls in Marketing Podcast
- Building Your Personal Brand and The Pressure of Being Online
- The Future of Her Community-Based Business
- Taking Risks in Business and Your Career
This is a very special episode to kick off season 5 of the podcast so hopefully you enjoy it!
A special thank you to our NEW sponsor of the podcast, Hostinger!
Find more about Hostinger's Website builder here: https://www.hostinger.com/girlsinmarketing
Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!
We'll see you next week for another episode!
The BEST Christmas Marketing Campaigns of 2023 | Asda, Iceland and More | Girls in Marketing
Welcome to a festive edition of The Girls in Marketing Podcast! Today, we’re sitting down to discuss some of the team’s favourite Christmas marketing adverts of 2023.
From heartfelt charitable ads to light-hearted supermarket skits, we cover a broad range of Christmas ads! So grab a cosy cup of something warm and listen to this exclusive edition of The Girls in Marketing Podcast.
We’ll be back with a brand-new season in January with a new episode every week with some guests you won’t want to miss.
Make sure you’re following us to get notified when we release a new episode and follow our Podcast LinkedIn Page to get a behind-the-scenes look at the podcast.
Enjoy the episode!
The Girls in Marketing Podcast: Season 4 Wrapped
It's the final episode of season 4 of The Girls in Marketing Podcast 🥳
This season has been an absolute rollercoaster and we can't believe it's over already! We’ve had guests from incredible brands who shared their insights and expertise on a range of marketing topics so if you haven’t already, go back and dive into some of this season’s episodes.
We can’t thank you enough for listening and engaging with the podcast. Every rating and listen, really does help us more than you could imagine!
A huge thank you to you for listening to our episodes this season and even though the season is over, don’t worry, you can stay up to date with podcast news here:
Follow our Podcast LinkedIn Page ➡️ https://www.linkedin.com/showcase/the-girls-in-marketing-podcast/
Subscribe to our podcast mailing list for exclusive sneak peeks ➡️ https://go.girlsinmarketing.com/3OBzQlx
Subscribe to our YouTube channel for behind-the-scenes content ➡️ https://www.youtube.com/@GirlsinMarketing
A Deep Dive Into Influencer Marketing with Fadzi Nyama
Welcome back to The Girls in Marketing Podcast!
Today's guest is an expert in Influencer Marketing and Social Media. Fadzi Nyama has become an industry leader in the influencer space with a huge passion for educating brands and content creators about how to build valuable communities and partnerships that work.
Going from freelancer to founder of social media and talent agency, Handled Agency, Fadzi has picked up a range of expertise which she shares in today's episode.
This episode covers:
-The truth about being an influencer
-Using social media to build community
-Building meaningful brand partnerships
-Transitioning from freelancing to agency life
A huge thanks to Fadzi for sharing her wisdom, we loved recording this episode and hope you enjoyed listening too!
Make sure to like and rate our podcast if you haven't already :)
The Power of Using Memes in Your Marketing Strategy
Be the first to hear about our next season of The Girls in Marketing Podcast here: https://go.girlsinmarketing.com/3QAm8lv
Wondering if you should be using memes within your marketing strategy? Getting FOMO from seeing your competitors getting involved with meme-able events? If you've ever wondered whether memes are relevant to your marketing strategy, today's episode is for you.
This episode covers:
- Memes in a social media strategy
- Reactive marketing
- Trending topics in marketing
- The importance of timing in marketing
Head over to our socials to check out some of our own memes!
Enjoyed this episode? Make sure to go rate our podcast to help us improve the podcast for you!
Connecting Your Community Through In-Person Events with Justin Clark & Lee Benecke | SocialNorth
Welcome back to The Girls in Marketing Podcast!
Today, we are joined by TWO special guests and close friends of Girls in Marketing, Justin Clark and Lee Benecke.
Between them, Justin and Lee have a wealth of marketing experience and knowledge which makes this a great episode. Together, the pair has founded SocialNorth, a company on a mission to connect the digital communities of the North of England.
Justin and Lee are industry leaders in the digital space and make this episode a great one no matter what stage you are in your career. Listen in to find out more about the pair and the future of SocialNorth (spoiler: they have BIG plans 🚀).
This episode covers:
- Building a community in a saturated market
- Working in social media
- Agency life and consultancy
- SocialNorth
- Public speaking and events
A huge thanks to Justin and Lee for joining us on this episode!
Make sure to go and listen to the rest of our podcast episodes to continue strengthening your marketing knowledge!
If you did enjoy this episode, make sure to go like and follow our podcast to be notified when we upload next Wednesday.
Is AI Going To Take My Marketing Job? ChatGPT, Bard and More
Welcome back to The Girls in Marketing Podcast!
Today, the Girls in Marketing team are sitting down to discuss a topic on everyone's lips right now... Artificial Intelligence (AI). AI is a scary topic to discuss for a lot of marketers but we're here to discuss the topic with you and let you know how we use AI ourselves within the marketing industry. It's clear that AI is here to stay so make sure you listen to this episode to listen to our perspectives.
Topics covered during this episode:
- Artificial Intelligence tools
- Is AI going to replace marketers?
- Improvements in the AI space
- ChatGPT and Bard
Thank you for listening to this episode of the podcast! Make sure to like and follow our podcast to help us continue to bringing you some great episodes.
If you're new around here, make sure to check out Girls in Marketing and how you can get involved here: https://go.girlsinmarketing.com/47inJ5m
Dominating the World of Social Media with Grace Andrews | Diary of a CEO & Steven Bartlett
👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 Today, we have Grace Andrews on the Girls in Marketing Podcast! Grace is the Marketing Director for The Diary Of A CEO & Steven Bartlett and is a well-known face in the world of social media. Running a community of millions across a range of social media platforms, Grace is your go-to person for social media trends and updates. From being a Social Media Manager to progressing to Marketing Director at a young age, we’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into what it’s like to work for Steven Bartlett. This topic covers: -Career progression from Social Media Manager to Marketing Director -Developing a strong personal brand -Understanding social media platforms for your brand -Working for Diary of a CEO & Steven Bartlett Huge thanks to Grace for coming on The Girls in Marketing Podcast!
If you’re wanting to see more from Grace, make sure to follow her on LinkedIn and check out her membership webinar ‘Is it worth investing in video content?’ in the Girls in Marketing Membership.
Snack Ep #24: Fostering a Positive Workplace Culture with Holly Clark | CultureShift
This week, we’re back with a special guest to talk all about positive workplace culture! Holly Clark is Digital Media Executive at CultureShift, a company working to lead a positive change in organisational culture. On today’s episode, we dive into how you can implement a positive workplace culture, how to prevent a bad culture and everything in between. If you’ve considered making a positive shift within your workplace before, this episode is a great listen. Topics discussed on this episode: Positive workplace culture What makes up good and bad company culture? Red and green flags during the hiring process Feeling satisfied at work Make sure to tune in to see what you can do as a marketer to foster a more positive culture in your workplace!
Mastering Copywriting as a Marketer with Ellie Perkins
👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 This week, copywriting expert, Ellie Perkins, joins us on the podcast! After founding her own copywriting and social media management agency, Write & Sunny, Ellie has become widely known for her copywriting expertise. In this episode we’re talking about Ellie’s career journey into marketing, how she turned her love of copywriting into a career and how to navigate running your own business. We're sure you'll be able to take away many practical tips and tricks to improve your marketing! Topics covered in this episode: -Copywriting tips and tricks -Being a self-employed marketer -Improving your inner copywriter -Finding inspiration as a marketer We've also worked with Ellie on our brand-new copywriting course which you can check out here: https://go.girlsinmarketing.com/3PzN1Wd You can go follow Ellie here: https://go.girlsinmarketing.com/443AHC7 If you enjoyed this episode, make sure you're subscribed for some more marketing content 👏
Snack Ep #23: B2B Influencer Marketing
We're back with another snack episode of The Girls in Marketing Podcast! This week's topic of discussion is B2B Influencer Marketing. Can influencer marketing be successful as a B2B practice?
In this episode, the Girls in Marketing Team talk about:
- Types of influencer marketing
- Business-to-business marketing
- Examples of successful influencer marketing campaigns
Make sure to tune into our other snack episodes to hear the team debate different topics in marketing!