Live chat has become the leading digital contact method for most online consumers. According to various surveys, a staggering 46% of customers prefer live chat compared to just 29% for email, and 16% for social media. But with the competition in the eCommerce domain increasing by the day, so are the expectations of consumers from live chats.

And come to think of it, as a consumer, when was the last time a brand responded to your questions right away?

Or as a business, when was the last time you were able to reply to a customer 'just in time' and strike a conversation to help them make a purchase before they walk away.

If you cringed at both my questions, this episode is for you. Live chat for most eCommerce stores is dead and it's not just impacting your sales, but also your brand - negatively.

In this episode, we have an eCommerce expert with decades of experience in customer support, talking about how live chat needs to evolve with the times to help store owners manage it all on their own. At the same time, humanize their approach to strike real conversations with their store visitors, irrespective of what they're doing and where they are. Yes, quick turnaround times are possible and so is closing a sale on live chat.

Meet Eric Kades, the Founder of TextChat, a live chat solution for eCommerce stores. After years of analyzing and identifying the problem with live chat as well as customer support, they have built a solution that leverages both SMS and live chat to enable online store owners, marketers, and support teams to finally get talking with their site visitors!

Tune in for some actionables and surprising insights that no one told you of before.

If you're interested in implementing the strategies that Eric shares during the podcast, get the TextChat live chat app here.

Discussing eCommerce marketing strategies and the importance of brand storytelling - GD Prasad, Founder - VS Mani & Co.