Welcome to the “Becoming a B.S. Artist” series, where you will learn the fine art of using behavioral science tools to motivate action. Today's episode is about Gamification.

“Gamification is the use of game design elements in non-game contexts.” - Deterding et al. (2011)
Gamification is a behavioral science tool I knew I had to cover since it has exploded in popularity over the past several years.
Its growth is partially due to the fact that game design elements can feel like easy and simple ways to engage and motivate audiences. Gaming is also growing in popularity, meaning people are increasingly comfortable with - and even desire - game-like elements in non-game settings.
However, a big issue has emerged from gamification’s popularity: the tool is frequently implemented inaccurately or insufficiently to see results. Since gamification is more complex than we may have initially thought, it’s important to learn the fine art of using it to motivate action. This edition of B.S. Artistry will guide us through using gamification in a user-centered, behavior-centered manner. Read the written post at https://brooketully.com/gamification/

ON THE BIAS: Reactance Effect