
Beers With Contractors
By Beers with Contractors


S2 E67 - Achieving 18X Success: Jolly Goat's Strategic Growth Story
In this episode of Beers with Contractors, hosts Will welcomes back Jeff Gabelsberg of Jolly Goat Garage Doors, a central Oklahoma residential and commercial garage door company, to discuss his background and how he grew the business through systems, processes, and knowing his numbers. Jeff recounts a difficult childhood, limited formal schooling, and entering the trades through a remodeling job that led to garage doors via a mentor connection. He explains why he rejected early private equity interest due to cultural disruption, and what made a later “strategic partnership” with Guild Garage Group appealing, including shared values, resources, collaboration with other brand presidents, and purchasing power. Jeff covers acquisition integration tactics like involving teams 90+ days pre-close, prioritizing lead flow, and using Power BI dashboards, and shares growth goals of expanding markets and aiming for $30M+ revenue with strong net margins.
00:00 Introduction
01:13 What Is Jolly Goat
01:55 From Truck To Growth
03:32 Hard Childhood Origins
05:48 Refrigerator To Trades
09:17 Turning Down Private Equity
12:31 Systems And Numbers
16:37 Buying Businesses Basics
19:27 Acquisition Culture Merge
23:39 Platform Deal Vs Handshake
25:28 Strategic Partnership Fit
28:21 Partnership Pathway
29:00 Platform Growth Playbook
29:55 Valuation Multiple Surprise
32:05 Mindset Vision Shift
35:11 Beyond Bank Loans
38:02 Deal Regrets Lessons
42:08 Culture Systems Evolution
44:03 Power BI Competition
46:14 Next Growth Markets
48:14 Boutique Market Strategy
50:26 Local Brand Pushback
52:36 Upsell Training Example
54:19 Mentorship Contact Info
56:16 Couples Business Alignment
57:51 Book Wrap Closing
Contact Jeff Gabelsberg at:
Website: https://jollygoatgaragedoors.com
Facebook: https://www.facebook.com/jeffgabelsberg
Email: jeff@jollygoatgaragedoors.com
Youtube: http://www.youtube.com/@jollygoatgaragedoors
TikTok: https://www.tiktok.com/@jollygoatgaragedoors
Instagram: https://www.instagram.com/jollygoatgaragedoors/
Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E66 - The Hard Conversations Before Partnering Up
In this episode of Beers with Contractors, hosts Will and Terry discuss why contractors form partnerships and the different types—family, operational, financial, and strategic—emphasizing that partners should share a clear end goal and defined contributions. They stress setting an operating agreement before formation to establish equity splits, decision authority, deadlock resolution, salary/work expectations, distribution thresholds, buyout/exit triggers, and what happens if a partner dies. They warn against desperation-driven money partnerships and “three F’s” funding, advise vetting investors by checking prior partners, and highlight the importance of managing-member control and NDAs. The episode contrasts banks as capital partners with private investors and outlines entity/tax considerations (LLC, S corp, C corp, accredited investors, cap tables). They address employee equity via vesting stock options/phantom equity, and discuss private equity’s varied approaches, owner retention, platform rollups, and preparation via clean financials and professional advisors.
00:00 Introduction
01:21 Why Partnerships Come Up
03:57 Goals and Roles First
05:16 Family Partnerships Done Right
06:46 Operating Agreements and Deadlocks
13:11 Operational vs Financial Partners
15:31 Financial Partners and Structuring
21:27 Vetting Investors and Horror Story
24:50 Due Diligence and Reputation Risk
28:30 Exit Plans and Triggers
29:16 Partner Buyout Valuation
31:41 Assets Debts and Vehicles
33:01 Investor Classes and Entities
36:56 Employee Equity and Vesting
40:50 Private Equity Realities
48:30 Taxes and Long Term Strategy
50:16 Relationships and NDAs
53:09 Wrap Up and Disclaimers
Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E65 - Tech Trends and Trade Show Triumph
In this episode of Beers with Contractors, hosts Will and Terry share updates ranging from Terry’s restaurant renovation project—featuring a massive black walnut bar slab and plans for event/office space—to Terry’s trip to the AGC National Convention in Orlando with four OU Construction Science students. They discuss conference highlights including AI tools for bidding, accounting, inventory tracking, jobsite documentation, and safety reporting with translation and incident trend analysis, plus emerging ideas like integrating video capture. They also cover tool trends such as improved battery technology, manufacturers moving away from corded tools, and safety shutoff drills, along with the culture of swag and networking. Breakaway topics include the rapid growth of data centers, their increasing proximity to population bases due to latency, infrastructure needs, workforce shortages and immigration, and discussions of onsite power options including nuclear and micro-reactors.
00:00 Introduction
00:30 Terry Restaurant Project
01:24 Bar Build And Bargain Finds
03:41 Italy Trip And Conference Tease
04:09 Swag Stickers And Gifts
05:16 Why Orlando AGC Trip
07:11 AGC Convention Highlights
08:47 Coolest AI Tech For Bids
11:21 Battery Tools Going Cordless
15:09 Automation Robots And AI Mindset
16:27 AI Safety Software
19:41 Trench Safety Reality Check
24:01 Random Booths And Tool Gadgets
25:58 Missing Bits Chaos
27:13 Milwaukee Jenga Score
28:51 Old School Tool Brands
32:08 Battery vs Corded Power
36:44 AGC Data Center Boom
41:49 Workforce and Infrastructure
43:56 Micro Nuclear Power Talk
48:29 Industry Community Giveback
50:52 Wrap Up and Disclaimers
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E64 - Highlight Episode: The Next Era of Home Services
In a combined episode featuring Christian Olson of Footprint Capital with hosts Terry and Will, the group explains the difference between private equity (PE) and investment banking and why contractors should understand it when considering a sale or partnership. Olson describes PE as capital raised from institutions to invest in privately held businesses on a 3–5 year return timeline, while investment bankers represent contractors to structure and run transactions (full exit, minority growth, control sale, ESOP) typically over 6–12 months, sometimes longer to build management depth and buyer-ready KPIs. They discuss a recent M&A slowdown tied to higher rates, consumer financing costs, and mild winters, followed by expectations for a more active 2025 if macro uncertainty stabilizes. Olson notes deal success depends on competitive processes, realistic owner succession, culture retention, and that PE usually keeps teams. They cover minimum scale (around $500K EBITDA), referral sources, LOI/diligence risks when sellers go direct, and how technology/AI, CRM/ERP “tech stacks,” and efficiency tools are accelerating consolidation expectations into 2026.
00:00 Private Equity vs Banking
01:51 Deal Timelines Explained
02:10 M&A Market Outlook
04:11 PE Partnership Options
07:41 Avoiding Fire Sale Exits
10:16 LOI to Close Process
12:36 Minimum Size for PE
13:44 Finding the Right Advisor
15:21 Tech and AI for Scale
17:41 2026 Consolidation Trends
30:25 What Buyers Want Fixed
30:58 Succession and Culture Wrap
Contact Christian Olson at:
Email: colson@footprintcapital.com
Website: https://www.footprintcapital.com/
LinkedIn: https://www.linkedin.com/in/christian-olson-68329b6/
Instagram: https://www.instagram.com/footprintcapital/
Facebook: https://www.facebook.com/footprintcapital/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E63 - What Actually Drives Success In Sales
In this episode of Beers with Contractors, hosts Will and Terry interview Jeff Peters, a national home service sales trainer and host of the Elevate In-Home Sales podcast, about what actually drives success in in-home sales. Jeff shares how he entered sales through a foundation and concrete repair company, became a top producer, and moved into coaching. He challenges common misconceptions that being “good with people” means talking more, arguing elite reps ask better questions, listen, and follow a consistent process—even when it’s boring—because process is scalable unlike owner-driven selling. He emphasizes building value before discussing price, rejecting “it won’t work in my market” thinking, and focusing on professional rather than social rapport. Jeff discusses training non-negotiables, role play with strong feedback, authenticity in interviews, and illustrates questioning techniques with stories from the field and a massage-chair sales experience.
00:00 Introduction
03:01 Jeff Sales Origin Story
05:19 Sales Myths and Listening
08:04 Trust the Process
10:15 Owners Breaking Process
13:27 Build a Process Fast
15:41 Mundane Wins in Sales
17:56 Market Mindset and Value
26:58 Pushing Sales Norms
29:11 Why Rapport Backfires
31:31 Professional Rapport Training
36:03 Golf House Wake Up Call
38:41 Interview Advice Authenticity
41:51 Sales Training Nonnegotiables
49:07 Power of Questions Story
54:54 Conclusion
Elevate In-Home Sales Podcast: https://podcasts.apple.com/us/podcast/elevate-in-home-sales/id1850173798
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E62 - The Construction Labor Shortage: Causes and Solutions
Hosts Will and Terry discuss construction workforce recruiting, arguing that young people aren’t lazy but approach work differently due to technology and changing expectations. Terry, now at the University of Oklahoma after OSU, shares how many students secure internships as early as freshman year and how companies that show loyalty often lock in top talent through repeat internships and part-time school-year work, with average starting salaries around $74,000 for OU grads. They emphasize culture fit, reputation, and being present at career fairs, including sending relatable recent graduates and providing branded swag. Terry explains what a formalized internship program can include—rotations through PM, superintendent, estimating, and presentations—and warns that poor intern treatment travels by word of mouth. They also cover licensed trades pathways in Oklahoma, merit vs. hour-based licensure, and the need for continuing education as technology changes.
00:00 Introduction
01:58 Nobody Wants to Work
03:22 Dad Jobsite Lessons
05:57 Gen Z Work Styles
07:25 Recruiting Top Talent Early
11:03 Culture and Loyalty
12:26 Building Internship Programs
16:30 Career Fairs and Headhunters
19:26 Pay Expectations and Degrees
21:49 Schools as Talent Pipeline
25:21 Speaking to Student Entrepreneurs
26:01 Employer Red Flags
26:55 Intern Feedback Loop
28:44 Trade Licensing Pathways
31:53 Merit vs Hour Requirements
33:30 Modernizing Licensure
38:19 Merit Based Storytime
43:52 Career Fairs and Branding
46:16 Recruiting Future Trends
50:41 Treat Hiring Like Sales
53:18 Conclusion
Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E61 - The Exact KPIs You Need to Grow Past $1M
In this episode of Beers with Contractors, host Will answers the common question “how do I scale my construction company?” by explaining a simplified “flywheel” model for home services businesses: starter gear (cash, assets, technology) drives marketing, then call center, sales, production/installs, accounting, and sometimes service, with leftover money reinvested to keep the wheel spinning. He emphasizes scaling departments evenly to avoid financial strain and outlines key KPIs for each: marketing (total qualified leads, cost per lead, marketing spend as % of installed revenue), call center (lead-to-appointment conversion, speed to lead, follow-up rate), sales (total sales, average dollar per lead, cancellation rate), production (installed volume, gross profit margin, install volume per week, install rate, reviews), accounting (AR, AP, break-even, spread), and service (average dollar per stop, service sales, churn).
00:00 Introduction
00:18 Scaling Question Framed
01:46 Flywheel Model Explained
04:09 Starter Gear Basics
05:46 Departments Overview
11:15 KPIs Dashboard Mindset
12:46 Marketing KPIs
17:09 Call Center KPIs
20:18 Sales KPIs and ADL
25:40 Production KPIs Intro
26:30 Scaling With Suppliers
28:07 Gross Profit Margin KPI
29:42 Install Volume Metrics
30:41 Accounting Department KPIs
34:10 Service Department Metrics
37:58 Flywheel Recap
40:21 Hiring By Department
46:57 Investments And Debt
49:37 Final Takeaways
Link to e-book:
https://app.typeset.com/play/014G6E
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E60 - Why Most Contractors Misunderstand Commercial Buyers
In this episode of Beers with Contractors, host Will and Terry joke about which trades bash each other the most, then welcome return guest Brandon Sprenger, a former field tech and now commercial/industrial HVAC outside sales executive with Intech Solutions in Atlanta. Brandon explains key differences between residential and commercial HVAC especially identifying the real buyer across owners, property managers, and tenants—and how selling has shifted from pressure to consultative to an “intelligence era” focused on psychology and qualifying questions. They discuss efficiency claims vs real ROI, the importance of detailed digital reporting, and new AI tools that can capture asset data and generate quotes quickly while risking an overly transactional sales process. Brandon shares how ongoing sales training (e.g., Jeremy Miner, Alex Hormozi) and simplifying technical concepts for decision-makers help him sell outcomes, and they close with trade labor trend and rising technician pay.
00:00 Introduction
00:14 Which Trades Talk the Most
00:41 Concrete Guys and Online Critiques
01:14 MEP Blame Game and Finishers
03:37 Introducing Brandon Sprenger
04:56 Moving to Atlanta Culture Shock
06:24 Residential vs Commercial HVAC Buyers
08:42 Modern Selling and Amazon Mentality
10:42 Efficiency Talk and Owner Attitudes
15:00 Low Hanging Fruit Digital Reporting
18:30 AI Reporting and Auto Quoting
21:19 Will AI Replace Salespeople?
23:57 From Technician to Sales Skills
26:01 Sales Turning Point and School Board
26:48 Rejection To Skillbuilding
27:48 Words Mean Different Things
29:52 Selling Outcomes Not Products
30:42 Training For Mastery
35:25 Technical Knowledge In Sales
40:25 Trade Careers And Pay
43:21 Private Equity Disruption
51:15 Wrap Up And Listener Shoutouts
Contact Brandon Sprenger on:
LinkedIn: https://www.linkedin.com/in/brandon-sprenger-293299220/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E59 - The Future of Masonry: Robots, Prefab & Glass Brick
In this episode of Beers with Contractors, hosts Will and Terry sit down with fourth-generation mason and Trinity Brick sales pro Zach Easley. They discuss why brick usually shouldn’t be painted, how masonry has evolved amid labor shortages, and efforts to rebuild interest in the trades through programs like Construct My Future, OU Construction Science, and Mid-Del Tech. Zach shares how hands-on training builds confidence and career pathways for students, from local competitions to nationals. The conversation also covers automation trials like the SAM bricklaying robot, prefab trends, and the growing use of thin brick for cost and logistics, while full-depth brick remains strong. They explore high-strength glass brick, its extreme cost and precision installation, architect-driven creative designs, and close with Zach’s brick-themed artwork, including massive brick-count pieces, and a shout-out to those supporting masonry education.
00:00 Introduction
01:37 Zach’s Background & Industry Role
04:22 Should You Paint Brick?
06:49 Masonry’s Future: Labor & Tools
09:18 Masonry Robots on the Jobsite
11:52 Training the Next Generation
17:23 Masonry as Art & Design
20:52 Thin Brick on the Rise
24:11 Thin vs. Full Brick
27:51 Prefab & Labor Impact
29:22 Prefab Pods Installed
30:17 Evolving Trade Skills
31:48 Old-School Jobsite Culture
38:25 Glass vs. Traditional Brick
40:11 Amsterdam Glass Brick Build
45:54 Brick Art & Massive Drawings
53:44 Conclusion
Contact Zack Easley at:
Instagram: https://www.instagram.com/brickartistzack/?hl=en
LinkedIn: https://www.linkedin.com/in/zack-easley-ba6300b5/
Facebook: https://www.facebook.com/brickartistzacke/
Email: zack@trinitybrick.com
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E58 - Top Contractors Are Using This AI Tool
In this episode of Beers with Contractors, hosts Will and Terry welcome Mark Winhoffer, head of the customer success team at Rilla, an AI-driven feedback tool for sales teams. The discussion includes the importance of using polite language with AI, Rilla's application in improving sales performance, and how it provides real-time, actionable feedback. The team also dives into humorous anecdotes from sales calls, the importance of emotional intelligence, and the tangible results businesses can achieve using Rilla. The conversation touches on the challenges of implementing AI in sales, legal considerations, and the importance of human involvement in utilizing AI technology effectively.
00:00 Introduction
00:47 AI Etiquette and Humor
03:16 Deep Dive into Rilla's Features
06:46 Sales Techniques and AI Feedback
14:21 Personal Stories and Sales Insights
27:02 AI Integration in Daily Life
28:21 Hilarious Sales Objection Stories
35:03 Privacy and Legal Concerns
38:15 The Human Element in Sales
42:14 Customer Success and Data Utilization
46:24 Future of AI in Sales
51:20 Conclusion
Contact Mark Winhoffer on:
Website:https://www.rilla.com/
LinkedIn: https://www.linkedin.com/in/mark-winhoffer-%F0%9F%87%B5%F0%9F%87%AD%E2%9A%BD%EF%B8%8F-b36282189/
LinkedIn (Rilla): https://www.linkedin.com/company/rilla-co/
Facebook: https://www.facebook.com/profile.php?id=100092587457445
Youtube: https://www.youtube.com/@RillaMedia
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E57 - What Will Actually Get Contractors Leads in 2026?
In this episode of Beers with Contractors, host Will discusses the future of digital marketing for contractors with special guest Mike Stiers from Greenbaum Stiers. Mike fills in to provide expert advice on lead generation, AI integration in advertising, optimizing conversion rates, and leveraging local community engagement to combat larger competitors. The conversation delves into strategies for maintaining relevancy amidst rapidly evolving digital landscapes, utilizing AI cautiously, and the benefits of diversified marketing approaches. The episode wraps up with a discussion on building an internal marketing team versus using fractional CMOs, and projections for marketing practices heading into 2026.
00:00 Introduction
00:30 Guest Introduction: Mike Stiers
01:38 Discussion on Digital Marketing Trends
02:55 Changes in Microsoft and Meta Advertising
03:42 Strategies for Reducing Lead Costs
05:46 OTT and Diversified Marketing
09:27 AI in Advertising and Marketing
11:23 Balancing Paid Ads and SEO
15:06 Local Strategies and Case Studies
17:38 Building a New Website
22:46 Fractional CMO and Marketing Teams
27:32 Conversion Rates and Best Practices
28:08 Leveraging AI for Customer Service
28:42 The Importance of Speed in Lead Conversion
29:10 Challenges with Family in Business
29:57 Investing in Expert Teams
30:51 AI's Role in Call Centers
35:01 Text-Based Lead Conversion Tools
39:10 Influencer Marketing in Contracting
42:29 The Power of Personal Branding
46:57 Hard Truths About Marketing in 2026
49:39 Final Thoughts and Farewell
Contact Mike Stiers on:
Website: https://www.greenbaumstiers.com/
LinkedIn (Mike Stiers): https://www.linkedin.com/in/michaelstiers/
LinkedIn (Company): https://www.linkedin.com/company/greenbaumstiers/
Facebook: https://www.facebook.com/greenbaumstiers/
Instagram: https://www.instagram.com/greenbaumstiers/
Youtube: https://www.youtube.com/@greenbaumstiersstrategicma8933
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E56 - Q&A Episode: What’s the Real Secret to Motivated Teams?
In this episode of Beers with Contractors, host Will navigates a Q&A session, offering insights based on his entrepreneurial journey. Starting with a personal story of transitioning from a job to a business in home services, he shares lessons learned over 22 years, including the importance of processes, making tough leadership decisions, and maintaining a balance between operations and sales. The episode covers the impact of hiring mistakes, the importance of understanding financial metrics, and how staying focused on the mission and culture can drive business success. Additionally, Will talks about overcoming setbacks and how to keep employees motivated without just offering monetary incentives.
00:00 Introduction
01:17 Turning a Job into a Business
03:42 Expensive Mistakes and Lessons Learned
06:49 Business Surprises and Process Importance
09:04 A Week in the Life of a Contractor
11:44 The Role of Hustle and Processes
14:34 Unique Approaches in the Contracting Business
18:31 Motivating Employees Beyond Money
21:39 The Broken Window Theory
22:43 New York City's Subway Transformation
24:26 Motivating Employees with Purpose
26:14 Hardest Leadership Decisions
29:33 Delegation Challenges for Contractors
31:33 Defining Success in Business
34:47 Advice for Struggling Contractors
37:19 Improving Business Margins
42:58 Conclusion
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E55 - Concrete Coating: What Makes It So Profitable?
In this engaging episode of Beers with Contractors, hosts Will and Terry sit down with Alosha Pederson, the owner of Endless Poxybilities Concrete Coating, a leading concrete coating company. They discuss the challenges and journeys of starting and scaling a business in the concrete coating industry. Alosha shares insights on the importance of branding, the role of CRMs, and the strategic growth through acquisitions. He highlights the value of setting big goals, understanding finances, and being relentless in the pursuit of excellence. The episode also touches on the dynamics of working with a spouse and the impact of private equity in the industry. This conversation is a treasure trove of actionable advice and motivational anecdotes for anyone looking to build a thriving contracting business.
00:00 Introduction
01:22 Introducing the Guest: Alosha Pederson
02:41 Aloha's Journey into Concrete Coatings
04:56 Scaling the Business: Growth and Challenges
07:44 Building a Strong Team and Company Culture
16:11 The Importance of Branding
26:58 Scaling Through Acquisition
30:39 The Role of an Owner
34:15 Working with Your Spouse
38:45 Industry Insights and Future Plans
46:04 Conclusion
Contact at Alosha Pederson:
Website: https://endlesspoxybilities.com/
Facebook (Endless Poxybilities): https://www.facebook.com/profile.php?id=100077723058514
Facebook (Alosha): https://www.facebook.com/alosha.pederson.1/
Instagram: https://www.instagram.com/endlesspoxybilitiescc/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E54 - The Subscription Model That Could Change Home Services Forever
In this episode of Beers with Contractors, hosts Terry and Will welcome Hunter Culp, Chief Business Officer of Abundant Home Services. They discuss Hunter's innovative approach to home maintenance, which emphasizes proactive system upkeep over reactive repairs. Hunter shares insights from his extensive background in insurance and outlines the subscription-based model his company uses to provide various home maintenance services, including HVAC tune-ups, water heater flushes, and handyman hours. The conversation also delves into the challenges and successes of integrating multiple trades and the importance of building long-term trust with clients. Tune in to learn how Abundant Home Services is setting a new standard in the home services industry.
00:00 Introduction
00:36 Terry's Adventures and Challenges
02:13 Introducing Hunter Culp and Abundant Home Services
04:44 The Genesis of Abundant Home Services
07:36 Subscription Packages and Services
13:54 Data Collection and Future Plans
17:01 Challenges and Opportunities in Home Services
24:35 Embracing Automation in Home Services
27:24 The Importance of Customer Relationships
29:45 Challenges and Opportunities in Home Services
32:08 Key Performance Indicators for Success
37:21 The Long-Term Value of Customer Trust
39:45 Closing Thoughts and Future Outlook
Contact Hunter Culp at:
Website: https://abundanthome.services/
LinkedIn: https://www.linkedin.com/in/hunter-culp-67408b84/
Link to Abundant Home Services Subscription:
https://abundanthome.services/subscriptions/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E53 - 5 Steps to Record Profits in 2026 for Contractors
In this unique episode of Beers with Contractors, Will delve into the significance of establishing robust business processes, particularly within the home service industry. He introduces the “Five Core Summits” which are essential for scaling any business: Vision, Processes, People, Finance, and Leadership. The discussion spotlights “Working Genius,” a framework by Patrick Lencioni, which categorizes team members into six types - wonder, invention, discernment, galvanizing, enablement, and tenacity. Practical examples and case studies are provided to highlight the importance of these roles in creating sustainable processes. He also touches on the use of DISC personality assessments alongside the Working Genius model to ensure team cohesion and effective implementation of processes.
00:00 Introduction
00:07 The Importance of Processes in Business
00:24 Five Core Summits of a Home Service Business
02:16 Challenges in Establishing Processes
04:21 Introducing the Working Genius Concept
05:28 Exploring the Six Types of Working Genius
17:09 Real-World Applications and Case Studies
34:30 Conclusion and Final Thoughts
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E52 - The Pricing Mistake That’s Quietly Killing Contractor Profits
In this episode of Beers with Contractors, host Will engages in a detailed discussion with Curt Kempton, the creator of ResponsiBid, to explore how contractors can enhance their bidding process to maximize client value. Curt emphasizes the importance of rapid communication, understanding client needs beyond their immediate requests, and offering multi-tiered solutions. The conversation delves into the psychology behind sales, the evolution of sales processes with technology, and the different challenges faced by companies at various stages of growth. Curt also shares insights from his transition from a window cleaning business to creating a successful software solution tailored for the cleaning industry, highlighting the importance of efficient workflows and modern customer service practices. The episode concludes with practical advice for leveraging technology effectively and overcoming industry resistance to change.
00:00 Introduction
01:02 The Psychology of Selling and Bidding
02:06 Anchoring and Value Proposition
04:19 Customer Behavior and Technology Adoption
07:47 Curt's Journey: From Mountain Biker to Business Owner
11:42 The Birth of a Software Solution
16:28 The Importance of Customer-Centric Sales
23:54 Understanding Emotional Sales
24:47 Sales Audit Quiz: A Tool for Business Assessment
25:25 The Importance of Sales Process Efficiency
28:36 Generational Shifts in Business Mindset
30:06 Embracing Technology in Business
33:30 Balancing Work and Life as an Entrepreneur
36:42 Scaling Business Beyond the Million Dollar Mark
39:44 The Growing Market for Home Services
43:26 Connecting with ResponsiBid
46:34 Conclusion
Contact Curt Kempton at:
Email: curt@symphosize.com
Website: https://responsibid.com/
Link to Sales Audit Quiz for Home Service Pros:
https://responsibid.com/2-minute-sales-process-audit-quiz/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E51 - How Smart Plumbers Are Hitting Seven Figures Fast
In this episode of Beers with Contractors, hosts Terry and Will sit down with Jim Parker, the owner of Jim's Plumbing Now, about the secrets behind scaling a plumbing business. Jim shares his top three pieces of advice for plumbing contractors looking to expand: utilizing dispatch software, joining networking groups, and establishing an office space. Jim also discusses the transition from working in the business to working on it, the importance of knowing your financials, and the role of faith-based leadership in building company culture. Tune in to hear about Jim's rapid success in Dallas-Fort Worth, his strategic use of technology and marketing, and his efforts to mentor the next generation of plumbers.
00:36 Key Advice for Growing a Plumbing Business
01:02 The Importance of Networking and Office Space
02:28 Transitioning from Worker to Business Owner
04:49 Overcoming Fear and Scaling the Business
06:17 The Role of Mentorship in Business Growth
13:22 Building a Strong Brand and Marketing Strategy
26:40 Faith-Based Leadership and Company Culture
31:03 Leveraging Technology for Business Growth
34:08 Empowering Young Tradespeople
34:59 Overcoming Fear of Mistakes
35:47 The Importance of Branding
37:06 Re-entering the Market
38:10 Building a Strong Team
39:48 Hiring and Training Insights
42:14 Advice for Aspiring Tradespeople
42:41 Preparing the Next Generation
47:03 Concluding Thoughts and Contact Information
Contact Jim Parker at:
Email: jim@jimsplumbingnow.com
Website: https://www.jimsplumbingnow.com/
Facebook: https://www.facebook.com/JimsPlumbingNow
Instagram: https://www.instagram.com/jimsplumbingnow_tx/
Youtube: https://www.youtube.com/@JimsPlumbingNow
TikTok: https://www.tiktok.com/@jimsplumbingnow_tx
Yelp: https://www.yelp.com/biz/jims-plumbing-now-carrollton
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E50 - Stop Leaking 20% Of Your Profits
In this episode of Beers with Contractors, hosts Terry and Will sit down with Duane Deason, the Founder and President of The Efficacy Group and author of “Operationally Svelte”. Duane shares his expert insights on cost management and efficiency improvements. Duane also delves into common profit leaks in companies, the impact of a company's culture on cost control, and effective strategies for leveraging technology to reduce costs without sacrificing quality or headcount. He discusses the challenges and rewards of working with both private equity groups and mom-and-pop organizations, and highlights the importance of creating a cost-conscious culture to ensure long-term profitability and growth.
00:00 Introduction to Cost Savings
00:55 Challenges in Implementing Change
01:13 Entrepreneurial Influence on Business Efficiency
02:01 Growth and Organizational Waste
02:45 Balancing Spending and Results
05:21 Misconceptions About Cost Management
07:48 Leadership and Organizational Balance
12:03 Effective Cost Control Strategies
22:30 Real-World Examples of Cost Management
25:48 The Impact of Financial Decisions on Company Culture
26:27 The Technology Bubble and Its Implications
28:23 AI Bubble: Potential Risks and Opportunities
31:22 Cost-Saving Strategies for Contractors
32:02 The Value of Performance-Based Consulting
35:50 Leveraging Technology to Cut Costs
38:18 Common Profit Leaks in Businesses
41:41 Working with Different Types of Organizations
48:30 The Importance of Cost Management Centers
50:32 Final Thoughts and Farewell
Contact Duane Deason at:
Email: ddeason@efficacygroup.com
Website: https://efficacygroup.com
LinkedIn: https://www.linkedin.com/in/duanedeason
Link to Book “Operationally Svelte“: https://www.amazon.com/Operationally-Svelte-Increase-Enhance-Performance/dp/B0FRN125K1
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E49 - Why 2026 Will Change Home Services Forever
In this episode of Beers with Contractors, hosts Will and Terry welcome back Christian Olson from Footprint Capital. They dive into the future of the home services industry, predictions for 2026, and the impact of technology like AI on business operations. Christian shares valuable advice for small to mid-sized companies considering private equity and mergers, emphasizing the importance of understanding financials, branding, and having a solid succession plan. The conversation highlights the role of investment banking in finding the right fit for business transitions and discusses potential red flags and opportunities within the industry. Don't miss this insightful chat to learn more about operating and scaling a successful home service business!
00:00 Trailer
00:41 Welcome Back, Terry!
02:56 Meet Christian Olson from Footprint Capital
04:26 Christian's Journey and Expertise
07:57 The Role of Technology in Home Services
14:14 Understanding Private Equity
23:18 Preparing Your Business for Private Equity
29:45 The Foundation Repair Industry's Hidden Sophistication
30:04 Expanding Horizons: Insights from Other Industries
31:08 Influencer Marketing in Unexpected Places
31:47 The Importance of Branding and Visibility
36:28 Financials and Metrics: Preparing for an LOI
37:29 Adapting to Change: The Role of AI and Technology
41:13 The Emotional Side of Selling a Business
45:57 Finding the Right Fit: The Role of Advisors
58:11 Conclusion
Contact Christian Olson at:
Email: colson@footprintcapital.com
Website: https://www.footprintcapital.com/
LinkedIn: https://www.linkedin.com/in/christian-olson-68329b6/
Instagram: https://www.instagram.com/footprintcapital/
Facebook: https://www.facebook.com/footprintcapital/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E48 - Q&A Episode: Hiring, Pricing & Performance Pay
In this Q&A episode of Beers with Contractors, hosts Will and Drake discuss critical aspects of growing a home services business. They address key management hires, the importance of standardizing sales processes, and the pitfalls and advantages of performance pay systems. The discussion also delves into effective vendor relationships, the significance of pricing strategies, and the impact of creating urgency in sales without compromising integrity. Will shares insights on avoiding common mistakes, navigating growth stages, and incentivizing employees effectively. The episode emphasizes the importance of solid business foundations and customer-focused practices for scaling success.
00:00 Trailer
03:44 Q&A Session Begins
05:17 Common Mistakes in Home Service Businesses
08:23 Stages of Business Growth
13:10 First Management Hire and Compensation
22:05 Equity and Partnerships in Business
27:32 Performance Pay for Frontline Employees
30:55 Spiffs and KPIs: Driving Better Results
31:47 The Pitfalls of Markup vs. Margin
34:15 Transitioning from Hourly to Performance Pay
37:40 Lowering Labor Costs Without Sacrificing Quality
41:10 The Importance of Pricing and Profitability
46:23 Building Strong Vendor Relationships
51:19 Red Flags in Home Service Sales Processes
59:37 Conclusion
Find out where your labor should be: https://per4mance.io/contact-us
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E47 - Why Drywall Is the Most Misunderstood Trade in the Industry
In this episode of Beers with Contractors, hosts Terry and Will sit down with Justin Wright from Southwest Drywall. They discuss common misconceptions about the drywall trade and highlight the breadth of work involved, including framing, exterior facades, and acoustical solutions. Justin shares insights on the latest innovations in the industry, such as peel-and-stick FRP and energy-efficient acoustical tiles. The conversation also touches on the importance of relationships with GCs, the growth potential within the construction industry, and the impact of high school internships for encouraging young people to join the trade. With anecdotes about the challenges and rewards of a career in drywall, Justin emphasizes pride in craftsmanship and the diverse opportunities available in the field.
00:00 Trailer
00:57 Catching Up and Conference Tales
03:55 Introducing Justin Wright from Southwest Drywall
04:56 The Scope and Skills of Drywall Work
08:26 Challenges and Innovations in Drywall
11:24 Diverse Projects and Thin Brick Applications
14:58 The Evolution and Benefits of EIFS
21:53 Managing Relationships and Project Timelines
26:42 Respect and Integrity in Construction
27:30 Innovations in the Industry
29:33 Exciting New Technologies
35:03 The Value of Construction Careers
39:35 Inspiring the Next Generation
45:02 Lessons from Mistakes
49:02 Conclusion
Contact Justin Wright at:
LinkedIn: https://www.linkedin.com/in/justin-wright-93a556376
Linkedin: https://www.linkedin.com/company/southwestdrywall/
Website: https://www.southwestdrywall.com/
Facebook: https://www.facebook.com/southwestdrywallOK/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E46 - Are We Failing the Next Generation of Builders?
In this episode of Beers with Contractors, Terry welcomes Zach Simmons, founder and owner of Stronghold Construction, for an in-depth conversation about the construction industry. They discuss the disconnect young professionals face when entering the field, the importance of hiring problem solvers rather than just construction professionals, and the challenges small to mid-sized contractors encounter while competing with larger firms. Zach details their approach to hiring, emphasizing culture fit and realistic salary expectations. They also touch upon the importance of internships, the gap between educational curriculum and real-world practices, and Zach's personal experiences. The discussion wraps up with a mention of Zach’s own upcoming podcast, 'Constructive Criticism'.
00:00 Trailer
01:08 Podcast Beginnings and Challenges
03:23 Construction Industry Issues and Podcast Goals
09:44 Hiring Challenges in Construction
23:16 The Value of Young Talent in the Industry
24:54 Work-Life Balance in Construction
25:57 Career Progression and Expectations
26:45 Real-Life Success Stories
30:28 Challenges for Small to Mid-Size Contractors
32:40 The Importance of Industry-Education Collaboration
38:36 The Reality of Construction Education
45:35 Podcast Wrap-Up and Future Plans
Contact Zach Simmons at:
LinkedIn (Zach): https://www.linkedin.com/in/zacharyjsimmons/
LinkedIn (company): https://www.linkedin.com/company/stronghold-construction/
Website: https://www.stronghold.construction/
Instagram: https://www.instagram.com/buildstronghold/
Facebook: https://www.facebook.com/BuildStronghold
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E45 - Celebrating 100 Episodes of Beers with Contractors
In this milestone 100th episode of Beers with Contractors, hosts Will, Terry, and Drake reflect on their journey, sharing memorable moments, challenging guest experiences, and the evolution of their podcast. They discuss favorite episodes and the unexpected technical difficulties that have plagued them. Amidst the laughs and reminiscing, the hosts provide insights into the world of trade professionals and highlight standout guests and companies, emphasizing the importance of skill, passion, and the art of staying dedicated to one's craft. With a mix of humor, heartfelt gratitude to their listeners, and a few beers, this episode captures the essence of their podcasting adventure.
00:00 Trailer
01:59 Podcasting Challenges and Successes
07:10 Memorable Guests and Episodes
11:54 The Value of Sharing Knowledge
25:30 Admiration for Construction and Trades Companies
29:19 Business Growth and Niches
29:55 Insights on Spray Foam
32:16 Podcast Beginnings and Guest Stories
34:26 Challenges and Memorable Episodes
36:46 Podcasting Tips and Reflections
50:44 Wrapping Up and Future Plans
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E44 - Contractor’s 2026 Game Plan: Build, Budget, Profit
In this episode of Beers with Contractors, host Will Blake shares insights into planning for the year 2026, drawing from his experience running a $13 million-a-year installation company. He emphasizes the importance of focusing not just on top-line revenue but also on the actual installed revenue. Listeners are guided through a detailed process of setting and achieving revenue targets, breaking down how many leads, appointments, and jobs are needed. Will also highlights the necessity of budgeting for technology, salespeople, and marketing expenses to sustain growth. Additionally, he delves into financial strategies such as managing cash flow, leasing vs. buying equipment, and maintaining a healthy balance sheet. The episode underscores the critical nature of preparatory planning to ensure a successful year ahead.
00:00 Trailer
00:17 Planning for 2026: Goals and Targets
02:38 Revenue vs. Sales: Understanding the Difference
03:57 Breaking Down Revenue Goals
10:12 Marketing and Lead Generation
21:15 Technology and Systems for Growth
24:07 AI in Customer Service
25:41 Foundation Rescue Supply: Your Growth Partner
27:14 Sales Team Recruitment and Budgeting
29:21 Investing in Technology for Sales
32:11 Equipment and Balance Sheet Management
36:44 Cash Flow and Financial Planning
45:43 Profit Levers and Final Thoughts
Accountability Project through the Bedrock Academy:
https://williamwalkerblake.com
https://performance.io/bedrock
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E43 - Contractors: Turn Reviews Into Revenue with Review Harvest
In this episode of Beers with Contractors, the hosts welcome Clay Lawrence, founder of Review Harvest, to discuss the world of online reputation management for contractors. They explore the development and implementation of Review Harvest, a software designed to help home service companies efficiently manage and increase their online reviews. Clay shares insights into the importance of Google reviews, common misconceptions, and best practices for handling negative feedback. The episode also delves into the significance of review recency, the role of AI in future SEO strategies, and the unique culture at Review Harvest. Join the conversation to learn about the impactful ways Review Harvest is transforming the review management landscape.
00:00 Trailer
02:45 Introducing Clay Lawrence and Review Harvest
04:21 How Review Harvest Works
05:42 Challenges and Evolution in Review Management
06:54 The Impact of Reviews on Business Growth
11:22 Review Harvest's Unique Approach
15:58 The Future of Online Reviews
17:32 Unexpected Benefits of Review Harvest
27:27 Building a Community of Like-Minded Individuals
27:52 Clay's YouTube Channel and SEO Tips
29:09 Importance of Keywords in Google Reviews
31:03 Handling Negative Reviews Effectively
34:41 Managing Social Media Comments
39:28 Review Harvest's Data-Driven Approach
44:02 Seamless Onboarding Process at Review Harvest
49:39 Future of Online Reputation Management
52:30 Conclusion
Contact Clay Lawrence at:
Website: https://www.reviewharvest.com/
LinkedIn: https://www.linkedin.com/in/clay-lawrence-14979a224/
Facebook: https://www.facebook.com/usereviewharvest
Instagram: https://www.instagram.com/reviewharvest/
Youtube: https://www.youtube.com/@reviewharvestclay
Foundation Rescue Supply:
Website: https://www.foundationrescuesupply.com/
Facebook: https://www.facebook.com/people/Foundation-Rescue-Supply/61569464760233/
LinkedIn: https://www.linkedin.com/showcase/foundationrescuesupply/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E42 - 60% of This Business Was Losing Money — Until This Shift
In this episode of Beers with Contractors, Will welcomes Scott Llewellyn from Foundation Rescue Supply to discuss the unique and comprehensive approach his company takes to support their customers. The conversation dives into Scott's operational background, the success and growth of Kent Companies, and the importance of empathy in sales. Scott shares insights on the company's consignment program, sales training, and the importance of long-term relationships. They also discuss upcoming training events and the challenges and triumphs Scott has faced in his career. This episode is a deep dive into the value of holistic support and efficient business practices in the construction and contracting industry.
00:00 Trailer
01:33 Guest Introduction: Scott Llewellyn
02:05 Foundation Rescue Supply and Kent Companies Overview
05:34 The Importance of Training and Marketing
09:21 Upcoming Training Event in Indianapolis
16:31 Sales Strategies and Empathy in Sales
25:05 Operational Insights and Sales Follow-Up
29:46 The Natural Path to Sales Success
30:50 Operational Background and Business Growth
38:03 Consignment Program Insights
45:23 Future Plans and Industry Innovations
51:17 Open Forum and Industry Challenges
56:20 Conclusion
Contact Scott Llewellyn at:
LinkedIn: https://www.linkedin.com/in/waterproofingforever/
Facebook: https://www.facebook.com/scott.llewellyn.589572/
Foundation Rescue Supply:
Website: https://www.foundationrescuesupply.com/
Facebook: https://www.facebook.com/people/Foundation-Rescue-Supply/61569464760233/
LinkedIn: https://www.linkedin.com/showcase/foundationrescuesupply/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E41 - The Big Beautiful Bill will make Contractors Money
In this episode of Beers with Contractors, hosts Will, Terry and Drake dive into the implications of a significant legislative bill on contractors, analyzing how it will either benefit or challenge them. Topics discussed include the necessity of submitting bonds for projects, the benefits and complications of tax deductions like 100% bonus depreciation for qualified property, and issues tied to revenue recognition and retention. Energy efficiency incentives, affordable housing tax credits, and the increasing importance of strategic CPAs are also covered. Additionally, the hosts share personal anecdotes and engage with industry-specific humor to make the deep dive both informative and entertaining.
00:00 Trailer
03:43 Bonus Depreciation and Equipment Investments
06:19 Tax Strategies and CPA Importance
16:08 Revenue Recognition and Cash Flow Challenges
23:49 Bonds, Retainage, and Contractor Challenges
29:54 Energy Efficiency and Market Incentives
32:49 Nostalgia and Solar Specialization
33:28 Tax Credits and Contractor Challenges
36:29 The Future of Trades and AI
38:25 Union Labor and Performance Pay
47:35 Affordable Housing Tax Credit Expansion
57:44 Conclusion
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E40 - Service Catalyst: Helping Contractors Buy Back Their Time
In this episode of Beers with Contractors, hosts Terry and Will engage with Tim Jordan, the president and co-founder of Service Catalyst, a peer-to-peer mentorship community for service business owners. Tim shares his entrepreneurial journey, including buying his first business at 21, growing it to a larger operation, and the challenges faced along the way. The conversation delves into the philosophy behind Service Catalyst, which focuses on helping entrepreneurs break free from their businesses to achieve a better work-life balance. Tim discusses the importance of setting achievable goals, leveraging community support, and utilizing technology like Jobber to streamline operations. They also touch on the pitfalls of rapid scaling and the often misunderstood allure of 'bigger is better.' Tim concludes with actionable insights and personal anecdotes, offering a profound look at how service entrepreneurs can thrive without being tied down by their businesses.
00:00 Trailer
00:44 Beers with Contractors: Episode Kickoff
03:05 Meet Tim Jordan: President and Co-Founder of Service Catalyst
04:21 The Mission and Community of Service Catalyst
07:11 Tim Jordan's Entrepreneurial Journey
11:17 Challenges and Solutions for Service Business Owners
13:24 Creating a Supportive Community
18:48 Vacation Readiness and Business Freedom
26:23 Introduction to Foundation Rescue Supply
27:39 The Importance of Mindset in Business
29:30 Embracing Technology in the Industry
32:13 Choosing the Right CRM for Your Business
39:48 The Value of Community and Live Events
41:59 Setting and Achieving Business Goals
47:20 Lessons from Business Mistakes
49:48 Conclusion
Contact Tim Jordan at:
Instagram: https://www.instagram.com/timjordanco/
LinkedIn:https://www.linkedin.com/in/tim-jordan-18576633/
Service Catalyst Instagram: https://www.instagram.com/servicecatalyst/
Service Catalyst Community: https://service-catalyst.mn.co/
Vacation Readiness Quiz: https://tim-wgauytok.scoreapp.com
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E39 - Why Most Contractors Get Sued (And How To Avoid It)
In this episode of Beers with Contractors, hosts Will and Terry sit down with Eric Daffern, an attorney specializing in construction law, to explore the intricacies of managing risk and legal pitfalls in the contracting business. Throughout this engaging conversation, Eric shares insights into essential legal practices for contractors, including establishing a robust team of professionals, meticulously crafting contracts, and leveraging the power of mediation. Practical advice on structuring operating agreements, navigating the lien process, and accommodating current industry trends also feature prominently. Additionally, Eric’s decades-long experience and personal anecdotes offer valuable lessons in balancing legal and business considerations to achieve long-term success.
00:00 Trailer
00:41 Guest Introduction: Eric Daffern
03:05 The Importance of Legal Advice
08:12 Setting Up Your Business Structure
19:25 Contracts and Legal Pitfalls
30:54 Understanding Change Orders in Contracts
31:20 The Importance of Written Agreements
32:05 Proactive Contract Management
32:23 Handling Quality Issues and Customer Satisfaction
34:36 Legal vs. Business Decisions in Contracting
35:59 The Role of AI and Online Tools in Contract Creation
38:52 Navigating Insurance and Legal Challenges
41:05 Litigation, Arbitration, and Mediation Explained
47:44 The Importance of Thorough Contracts
49:24 Current Trends and Future Challenges in Construction
50:43 Master Subcontracts and Market Volatility
55:56 Conclusion
Contact Eric Daffern at:
Website: https://www.daffernlawfirm.com/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E38 - How GreenSky’s Financing Can Increase Your Sales by 80%
In this episode of Beers with Contractors, hosts Will and Terry discuss the intricacies of home service financing with Jerrod Butler, the Senior Vice President of Partnerships for GreenSky Finance. The conversation covers the importance of standardization in financing, when to introduce financing to customers, and the different loan products offered by GreenSky. Jerrod shares his insights on how financing can significantly impact sales conversion rates and business growth for contractors. The episode also touches on Jerrod's career journey, the compliance process for contractors, and real-life examples of how financing simplicity and efficiency can make a difference. A humorous anecdote from Jerrod's past and a discussion on how financing helps small contractors compete round out the episode, offering both practical advice and entertaining stories.
00:00 Trailer
01:25 Conference Anecdotes and Networking
02:41 Introducing Jerrod from GreenSky
03:58 The Importance of Financing in Home Services
05:33 GreenSky's Approach to Simplifying Financing
09:33 Challenges and Misconceptions in Offering Financing
12:25 Success Stories and Best Practices
22:48 GreenSky's Merchant Enrollment Process
26:20 Ensuring Compliance and Customer Satisfaction
33:30 Real Estate Investments and Business Strategies
33:51 Challenges and Collateral in Business
34:05 Competing in a Competitive Market
34:58 Importance of Financing in Home Services
39:19 Effective Sales Strategies and Financing Options
40:49 Training and Compliance in Financing
47:20 Consumer Behavior and Financing Trends
53:31 Personal Anecdotes and Lessons Learned
57:41 Conclusion
Contact Jerrod Butler at:
Website: https://www.greensky.com/
LinkedIn: https://www.linkedin.com/company/greenskyprogram/
LinkedIn (personal): https://www.linkedin.com/in/customersatisfaction/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E 37 - From 80% Turnover to $1.4M in Sales in 30 Days
In this episode of Beers with Contractors, hosts Terry and Will welcome Michael Matalone, creator of the XP3 Talent System and author of 'Hire Train Retain.' They discuss the essentials of building a strong team culture, the significance of creating an effective hiring process, and the importance of employee engagement and retention in the contracting industry. Matone shares insights from his experience turning around companies with high turnover rates, emphasizing the need for a systematized approach to hiring, training, and retaining employees. The conversation covers practical steps for ensuring new hires feel welcomed, understanding the big picture, and fostering relationships to enhance workplace collaboration and productivity, ultimately leading to business success.
00:00 Trailer
01:49 Hiring, Recruiting, and Training Strategies
03:16 Meet Michael Matalone: Creator of XP3 Talent System
04:20 The Journey to Creating XP3 Talent System
16:21 The Role of Culture in Recruiting and Retention
25:53 Defining Success in Roles and Onboarding
34:53 Working with A Players
35:10 The Importance of Onboarding
38:29 Creating an Amazing Experience
40:51 Understanding the Big Picture
43:51 Building Relationships and Collaboration
53:12 Employee Engagement and Retention
01:06:48 Conclusion and Final Thoughts
Contact Michael Matalone at:
Website: https://www.xp3talent.com/
Facebook: https://www.facebook.com/xp3talent
LinkedIn: https://www.linkedin.com/company/xp3-talent-llc/
LinkedIn (personal): https://www.linkedin.com/in/mike-matalone-6029b87/
Email: mike@xp3talent.com
Link of the book “Hire • Train • Retain 2nd Edition”:
https://www.amazon.com/Hire-Train-Retain-high-performing-organizational/dp/B0F8Z4KQ84
Company Diagnostic & Analysis Tool:
https://xp3talentsystem.com/public-company-da
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E36 - Q&A Episode: Should You Switch Your Subs to W2 Piece-Rate?
In this episode of Beers with Contractors, Will and Terry tackle a series of listener-submitted questions spanning a variety of crucial topics. They provide advice on handling an old sales team resistant to change, updating and managing employee SOPs, and implementing effective inventory tracking systems. The discussion also covers the intricacies of converting subcontractors to W2 employees and buying out a business partner, with real-life examples and practical tips. They pepper the serious content with light-hearted banter, ensuring a balance of valuable insights and entertainment. Whether you're contemplating shifting your business structure or looking to modernize your operations with AI tools, this episode offers guidance and inspiration.
00:00 Trailer
00:53 Subscriber Shoutouts and Upcoming Episodes
01:43 Terry's New Job and Work-Life Balance
03:24 Employee Training and Retention Strategies
12:03 AI Tools for Business Efficiency
17:02 Hiring Tips and Building a Team
27:25 Updating SOPs and Digital Transformation
33:08 The Importance of Lifelong Learning
33:30 Humorous Banter and Doctor Titles
36:11 Inventory Tracking Challenges
42:15 Dealing with Reluctant Sales Teams
47:17 Switching Subcontractors to W2 Employees
52:17 Buying Out a Business Partner
58:09 Real Estate Opportunism
01:02:34 Conclusion
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E35 - How a Garage Door Company Turned a Rebrand to Millions
In this episode of Beers with Contractors, hosts Will and Terry reconnect with Jeff Gabelsberg, the owner of Jolly Goat Garage Doors. Jeff shares his compelling journey from starting out as a garage door helper to transforming his company through strategic rebranding and innovative growth tactics. The discussion dives deep into effective branding, rebranding challenges, and the importance of culture in business growth. Jeff also talks about his recent partnership and acquisition experiences, and the personal and professional milestones he's achieved along the way. The episode is a blend of business wisdom, practical advice, and a touch of personal passion, making it a must-listen for contractors looking to scale their businesses effectively.
00:00 Trailer
01:10 Catching Up with Terry
03:03 Welcoming Jeff Gables Burg
04:33 Jeff's Journey in the Garage Door Industry
11:15 The Birth of Jolly Goat Garage Doors
20:01 The Impact of Rebranding on Business Growth
30:11 Sales Culture and Home Life
31:53 Rebranding Challenges and Successes
32:13 Foundation Rescue Supply Partnership
33:41 Rebranding to Jolly Goat
38:17 Navigating Private Equity and Strategic Partnerships
41:39 Tuck-In Acquisitions Explained
46:22 Building a Sellable Business
52:51 Personal Dreams and Company Culture
54:58 Conclusion and Final Thoughts
Contact Jeff Gabelsberg at:
Website: https://jollygoatgaragedoors.com
Facebook: https://www.facebook.com/thejeffg/
Email: jeff@jollygoatgaragedoors.com
Youtube: http://www.youtube.com/@jollygoatgaragedoors
TikTok: https://www.tiktok.com/@jollygoatgaragedoors
Instagram: https://www.instagram.com/jollygoatgaragedoors/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E34 - Concrete Contractors save 1,100 Hours AND Close 90% of Deals with THIS
In this episode of Beers with Contractors, host Will and co-host Terry welcome Aaron Kinas, a seasoned concrete contractor turned innovator. Aaron discusses his revolutionary software, Crete Quote, designed to streamline the estimating and quoting process for contractors. The conversation delves into the time-consuming nature of free estimates, the benefits of pre-qualifying leads, and how Crete Quote integrates seamlessly into contractors' websites. Aaron also shares insights on increasing sales conversion rates, customization options for the tool, and the importance of transparent pricing. The episode concludes with a humorous exchange about 'shit ton' metrics and Aaron sharing a challenging experience with a prolonged project. Don't miss this insightful chat that blends construction expertise with technological innovation.
00:00 Trailer
01:07 Summer Heat and Pool Troubles
02:42 Balancing Construction and Tech
03:53 Meet Aaron Kinas: From Concrete to Innovation
07:52 The Birth of Crete Quote
14:58 The Future of Home Services
25:58 Customizing Contractor Solutions
26:10 Tesla Talk and Customization Trends
27:00 Implementing New Systems for Contractors
27:30 Foundation Rescue Supply Partnership
28:42 Crete Quote: Easy Integration
31:20 Pricing Transparency and Customer Interaction
37:11 Contractor Psychology and Pricing Models
46:08 Success Stories and Analytics
48:54 Final Thoughts and Lessons Learned
54:28 Closing Remarks and Responsible Drinking
Contact Aaron Kinas at:
Website: https://cretequote.com/
LinkedIn (Aaron Kinas): https://www.linkedin.com/in/aaron-kinas-0a724a11/
LinkedIn (Crete Quote): https://www.linkedin.com/company/crete-quote/
Instagram: https://www.instagram.com/cretequote/
Facebook: https://www.facebook.com/cretequote/
YouTube: http://www.youtube.com/@cretequote
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E33 - Stronghold Strong-Tie’s $2.2B Sales Strategy
In this episode of Beers with Contractors, hosts Will and Drake welcome Sean Hudson, a senior territory manager with Simpson Strong-Tie. Sean, who has been with Simpson for 23 years, shares his extensive industry knowledge and insights on various topics including the company's innovative practices, huge role in the construction market, and corporate philosophy. The episode highlights Simpson Strong-Tie's start in 1956, its significant growth, and its major contributions to construction technology and standards. Sean also discusses the impact of code enforcement, training, and the adoption of new technologies like mass timber and prefab structures. Furthermore, the conversation touches on the challenges during the COVID-19 pandemic, the importance of training future generations, and Simpson's community involvement, particularly in construction education for kids. Overall, it's a rich dialogue about the intersection of tradition, innovation, and education in the construction industry.
00:00 Trailer
02:21 Guest Introduction: Sean Hudson
03:41 History of Simpson Strong-Tie
08:10 Innovations and Product Development
16:22 Code Compliance and Building Practices
27:26 Material Shortages and COVID Impact
29:46 Technological Advancements in Construction
32:36 Educating Builders and Engineers
33:37 Technology and Software Solutions
36:41 Training and Industry Impact
44:53 Innovations in Construction
50:46 Mass Timber and Prefabrication
56:27 Conclusion
Contact Sean Hudson at:
Website: https://www.strongtie.com/
LinkedIn: https://www.linkedin.com/company/simpson-strong-tie/
Instagram: https://www.instagram.com/strongtie/
Facebook: https://www.facebook.com/strongtie
YouTube: https://www.youtube.com/user/strongtie
Pinterest: https://ph.pinterest.com/strongtie/
Twitter:https://x.com/strongtie
Simpson Strong-Tie's Learning Center:
https://training.strongtie.com/stc/sstpub/psciis.dll?linkid=898616&mainmenu=SSTPUB&top_frame=1
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E32 - How AI is Cutting Ad Costs in Half with These AI Hacks
In this episode of Beers with Contractors, hosts Will and Terry discuss the transformative impact of artificial intelligence (AI) on marketing and lead generation within the contracting industry. They are joined by Shane Evans from Agency Apps, who shares insights into how AI can reduce cost per acquisition by up to 60% and the benefits of implementing voice AI for improved customer interactions. The conversation covers tips for contractors to leverage AI tools, the potential pitfalls of certain AI marketing claims, and ways to ensure AI integration benefits both businesses and their clients. Shane also provides real-world examples of successful AI applications, emphasizing the importance of staying current with technological advancements. The episode concludes with practical advice for contractors looking to modernize their marketing strategies and a reminder of the ongoing evolution in AI-driven solutions.
00:00 Trailer
01:36 Guest Introduction: Shane Evans
04:19 Shane's Journey into AI Marketing
06:09 AI Tools and Lead Generation
13:47 Voice AI and Its Impact
17:06 AI Marketing Scams to Avoid
25:16 Marketing Challenges and Opportunities
25:58 AI in Social Media Management
26:33 Foundation Rescue Supply Partnership
27:59 AI and Anti-Detection Software
33:28 Voice AI in Contracting
35:43 Implementing Voice AI
43:54 Real Estate and Right of First Refusal
46:49 Conclusion
Contact Shane Evans at:
Website: https://agencyapps.com/
LinkedIn: https://www.linkedin.com/in/shaneeddieevans/
Facebook: https://www.facebook.com/ShaneEddieEvans/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E31 - Overcome These Top 5 Homeowner Objections to Close More Sales
In this episode of Beers with Contractors, Will discusses the top five objections that home service contractors often face and introduces the CRIS method (Clarify, Rephrase, Isolate, Satisfy) for effectively closing sales. Will emphasizes the importance of understanding homeowners' concerns and treating them with dignity. He provides detailed role-playing examples for handling objections related to getting multiple bids, involving absent decision makers, product solutions, financing, and value considerations. The episode also highlights the significance of creating a low-pressure, conversational sales environment and the benefits of using financing options.
00:00 Trailer
02:45 The Five Major Objections
04:43 Understanding and Handling Objections
08:07 The CRIS Sales Closing Process
09:45 Handling the 'Other Bids' Objection
20:49 Addressing the 'Talk to Spouse' Objection
29:46 Solution Objections and Their Importance
33:48 Addressing Value Objections
33:59 Importance of Financing Options
34:39 Understanding Customer Needs for Financing
35:38 Simplifying the Financing Process
38:32 Role-Playing Financing Scenarios
41:17 Handling Value Objections
41:45 Breaking Down Value Metrics
50:38 Emotional Reasons for Buying
Will Blake’s email: will@per4mance.io
Episode 21 with Jesse Davis - The Financing Technique that can 2x a Contractor's Revenue
https://youtu.be/Q09alt_0SAE?si=3hSXTTsaeUIWwe8N
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E30 - Contractors Save 60% on Insurance Doing This
In this episode of Beers with Contractors, hosts Will and Terry discuss the complexities and benefits of captive insurance with seasoned insurance executive Rich Hess from Plexus Group. The conversation unpacks how small businesses and contractors can navigate rising insurance costs, explores the concept of captive insurance, and provides practical advice on making informed decisions. Rich shares his extensive experience in the industry, including his transition from a traditional broker to a consultant role, emphasizing the importance of consumerism in healthcare. The episode also touches on how technology and AI are revolutionizing the insurance landscape and offers insights into self-paid health plans, property insurance, and the future of captive insurance amid changing demographics and economic conditions.
00:00 Trailer
01:23 Terry and His Historical Property
04:37 Introducing Today's Guest: Rich Hess
05:33 Understanding Captive Insurance
07:16 Benefits of Self-Funded Insurance Plans
17:47 Consumerism in Healthcare
23:56 Captive Insurance: Getting Started
34:14 Understanding Stop-Loss Insurance
35:57 Exploring Captive Insurance
37:03 Captive Insurance for Real Estate Investors
39:04 Health Share Plans for Small Employers
40:08 The Importance of Consumerism in Healthcare
52:52 Navigating Healthcare Costs with AI
57:39 Rich's Career Screw-Up and Lessons Learned
01:03:55 Conclusion
Contact Rich Hess at:
Website: https://www.plexusgroupe.com/
LinkedIn: https://www.linkedin.com/in/rich-hess-8106a5122/
Instagram: https://www.instagram.com/plexusgroupe
Facebook: https://www.facebook.com/theplexusgroupe/
Twitter: https://x.com/plexusgroupe
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E29 - The Best AI Tech Tools for Contractors
In this episode of Beers with Contractors, hosts Will and Drake discuss a curated list of the top 10 innovative tech products revolutionizing the construction industry. From AI-driven tools like Rilla AI and Elevenlabs to cutting-edge hardware like Hilti's exoskeleton and digital measuring device, Moasure, the episode covers various gadgets and software aimed at making business operations smoother and more efficient. Join them as they explore fleet tracking with Samsara, website optimization with Hotjar, sketching and estimating with ArcSite, and more. They also discuss the implications of AI on job roles and share personal anecdotes on their experiences using these tools. Perfect for contractors looking to stay ahead in tech!
00:00 Trailer
01:17 The Tinkerer Spirit
06:15 AI in Sales: Rilla
11:40 Revolutionizing Measurements: Moasure
20:45 Website Optimization with Hotjar
28:07 AI Voice Technology: Elevenlabs
31:41 Leveraging AI to Optimize Business Operations
32:35 The Impact of AI on Job Roles and Wages
35:38 Implementing Call Recording and AI for Sales
37:43 Fleet Tracking and Safety with Samsera
43:26 Exploring AI Tools for Home Services
50:06 Innovative Tools and Systems for Construction
54:12 ArcSite: Revolutionizing Sketching and Estimating
57:42 Bonus Content: AI Avatars and Future Applications
01:03:48 Conclusion
AI Tech Tools Mentioned:
Rilla
Moasure
Hotjar
Elevenlabs
ShipShape
Delphi.AI
Hilti On Track
Samsera
Anam.AI
ArcSite and Foundation Scan
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E28 - How Contractors are Hitting $3 Million/Year in the Crawlspace Industry
In this episode of Beers with Contractors, hosts Will and Terry interview H.B. Marshall, VP of Sales and Business Development at Your Crawlspace. They discuss the top strategies for contractors looking to enter the market and highlight the importance of training and partnerships with experts. H.B. shares his journey from a family business to a leading provider in the crawlspace market. They cover the impact of geographic markets, product development, and industry trends, including tariffs and material costs, offering invaluable insights for contractors aiming to grow their business.
00:00 Trailer
01:31 Subscriber Shoutout
03:36 Introducing H.B. Marshall
07:05 The Evolution of “Your Crawlspace”
14:46 Training and Growth in the Crawlspace Industry
19:14 Challenges and Opportunities in the Southeast Market
23:07 Advice for New Contractors in Crawlspace Repair
32:01 Early Innovations in Crawlspace Solutions
32:21 Expanding Business Ventures
33:36 Challenges and Strategies in Patenting
35:14 Market Research and Product Development
37:18 Providing Superior Service and Products
41:35 Impact of Tariffs and Material Costs
55:06 Lessons from Business Decisions
57:13 Conclusion
Contact H.B. Marshall at:
Website: https://www.yourcrawlspace.com/
LinkedIn: https://www.linkedin.com/in/h-b-marshall-b63353190/
Instagram: https://www.instagram.com/hbmarshiv/
Facebook: https://www.facebook.com/h.b.marshall.2025/
Youtube: https://www.youtube.com/@yourcrawlspace
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E27 - How This Roofing Company Hit $3 Million in 36 Months!
In this episode of Beers with Contractors, hosts Will and Drake interview Daniel Gonzalez, the owner and General Manager of Alpha Pro Roofing and Construction. Daniel discusses his journey in the roofing industry, the transition from general construction to a niche focus on roofing, and the strategic moves that have enabled the company to scale from zero to $3 million in annual revenue. They delve into the challenges and solutions of hiring and training salespeople, the importance of company culture, and the influence of Daniel's and his wife's ministerial background on their business practices. They also explore the role of technology in roofing, including the use of drones, thermal imaging, and AI for operational efficiency. Additionally, the conversation touches on the dynamics of running a family-owned business and future aspirations for expansion.
00:00 Trailer
02:39 Introducing Daniel Gonzalez
04:43 The Journey of Alpha Pro Roofing
07:43 Balancing Ministry and Business
15:15 Scaling the Business
26:32 Hiring and Training Salespeople
30:32 Navigating the Roofing Industry
31:56 Rebranding to Stand Out
36:17 Family Dynamics in Business
39:26 Future Growth Plans
43:51 Incorporating Technology in Roofing
53:59 Lessons from Business Mistakes
57:11 Conclusion
Contact Daniel Gonzales at:
Website: https://alpharoofingok.com/
LinkedIn: https://www.linkedin.com/in/daniel-alphapro/
Instagram: https://www.instagram.com/alphaproroofing/
Facebook: https://www.facebook.com/AlphaRoofingOK/
Books Mentioned:
Fanatical Prospecting by Jeb Blount: https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752
You Can't Teach a Kid to Ride a Bike at a Seminar by Sandler:
https://www.amazon.com/Cant-Teach-Ride-Bike-Seminar/dp/0071847820
Cracking the Sales Management Code by JORDAN:
https://www.amazon.com/Cracking-Sales-Management-Code-Performance/dp/0071765735
People Can't Drive You Crazy If You Don't Give Them the Keys by Dr. Mike Bechtle:
https://www.amazon.com/People-Cant-Drive-Crazy-Dont/dp/080072111X
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E26 - Q&A Episode: When to Hire a Fractional CFO and More!
In this QA episode of Beers with Contractors, hosts Will and Terry, along with producer Drake, tackle a range of topics vital to contractors. They dive deep into the differences between hourly and piece rate pay, offering advice on moving towards a piece rate system while highlighting legal and compliance issues. They discuss the importance of sound bookkeeping, job costing, and asset management, sharing personal anecdotes and practical tips. The episode covers the entrepreneurial operating system (EOS) and its significant benefits for business operations. They also explore effective financing options for sales teams and the role of AI in future inside sales tasks. The episode wraps up with a lively discussion on the pros and cons of detailed proposals and how to effectively use van wraps for business branding.
00:00 Trailer
01:37 OSHA Violations and Property Management Stories
03:23 Controller vs. Fractional CFO: Financial Strategy Discussion
11:48 Implementing EOS: Challenges and Benefits
20:13 Asset Management and Depreciation
21:11 Foundation Rescue Supply: Partnering for Business Growth
29:07 Navigating the Complex World of Taxes
29:48 The Importance of Simplifying Proposals
32:06 The Role of Detailed Record Keeping
35:43 Understanding Piece Rate and Its Implications
39:58 Exploring Different Pay Models
43:33 Effective Financing Options for Sales Teams
47:37 The Future of AI in Inside Sales
52:08 Conclusion
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E25 - Why Asphalt Beats Concrete for 93% of American Roads
In this episode of Beers with Contractors, hosts Will and Terry welcome Tyle North, President of Atlas Asphalt. Tyle shares fascinating insights about the high volume of asphalt recycling in the U.S., the effects of economic changes on the sector, and the technological advancements in asphalt application. The episode also explores the reasons behind potholes, the push for better road safety amidst distracted driving, and the importance of engaging young minds in the industry. Tyle also recounts a major screw-up involving the accidental milling of a two-mile road section and explains ongoing efforts to innovate within the industry.
00:00 Trailer
02:23 Meet Tyle North from Atlas Asphalt
04:30 Challenges and Misconceptions in Paving
05:44 Economic Impact and Innovations in Asphalt
16:11 Workforce Shortages and Industry Engagement
31:18 Technological Advancements in Asphalt
34:50 The Importance of Zipper Merging
36:16 The Science Behind Potholes
38:57 Innovations in the Paving Industry
43:31 Challenges with Autonomous Driving
46:10 Distracted Driving and Road Safety
52:24 A Major Screw-Up in Paving
56:29 Conclusion
Contact Tyle North at:
Website: https://atlaspavingok.com/
Work Zone Safe is a nonprofit-focused online initiative to improve safety awareness among new teen drivers in highway work zones and around first responders.
Link here: https://urldefense.proofpoint.com/v2/url?u=http-3A__www.workzonesafe.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=B2WQ9fLM5qFS6Yf2PRveZGCsELcITkOL13JMweXgePw&m=XGOUz-fQWR8RK3I52yIoplf-s0p60Rws9p58_J07oCbkJl9ecJ_Hh_nS_yAwHn92&s=IDi3fN9pub5YXlzffF52TShz0G4EfWZGKyPfxkiy_gk&e=
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E24 - Couple Runs a $12M Construction Business—Here’s Their Secret
In this episode of Beers with Contractors, hosts Will and Terry are joined by a very special guest—Will's wife, Sydney—the CEO of Vesta Foundation Solutions. Together, they discuss the challenges and rewards of managing a business with a spouse, breaking down the nuances of leadership, gender dynamics in construction, and building a strong management team. Sydney shares her invaluable experiences from working with Will for 18 years, highlighting the importance of setting boundaries, fostering healthy conflict, and the transformative power of understanding your team's dynamics. Dive into the journey of how Vesta Foundation Solutions grew to employ over 60 people and generate over $12 million in revenue while keeping family and business life in balance.
00:00 Trailer
01:16 Meet the Guest: Sydney Blake
04:00 Working Together as a Couple
06:07 Balancing Family and Business
08:52 Challenges and Gender Dynamics in Construction
21:46 Leadership and Team Dynamics
27:54 The Power of Love Languages in Leadership
29:44 Implementing the Working Genius Assessment
30:56 The Role of High Galvanizers in Business
35:18 Building a World-Class Leadership Team
39:28 The Responsibility Process and Accountability
43:55 Identifying and Overcoming Capacity Ceilings
48:38 Mystery Shopper Program in Construction
53:01 Celebrating Milestones with Fun Incentives
57:52 Conclusion
Contact Sydney Blake at:
Website: https://www.vestafoundationsolutions.com/
LinkedIn : https://www.linkedin.com/in/sydney-blake-81381768/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

S2 E23 - How Shipshape Slashed Maintenance Plan Churn by 90%
In this episode of Beers with Contractors, hosts Will and Terry invite Ryan Dalton, co-founder and CRO of Shipshape, to discuss how their smart home technology is transforming the home maintenance industry. Ryan shares insights on Shipshape's capabilities in preventing costly maintenance issues like mold and water damage, the advantages it offers contractors, and the significant reduction in maintenance plan churn when using their product. The discussion covers the benefits of AI assistants, the challenges of traditional home maintenance practices, and the evolving landscape of smart home technology. The episode also tackles the complexities of maintaining rental properties, the impact of institutional capital on trades like HVAC and waterproofing, and the importance of proactive alerts to save homeowners from expensive repairs. The show wraps up with Ryan's candid stories of personal and professional challenges, highlighting the journey and growth of Shipshape.
00:00 Trailer
01:11 National Construct My Future Camp
02:20 Introducing Ryan Dalton and His Background
03:57 Challenges in the Contracting Industry
06:12 The Importance of Technology in Home Maintenance
10:08 Shipshape's AI Assistant: Sam
18:16 The Future of Home Maintenance Technology
25:11 Perception and Value of Maintenance Plans
25:57 Homeowners' Desire for Data and Monitoring
26:21 Contractors and the Painkiller Solution
27:29 Business Side of Maintenance Plans
27:56 Trends and Best Practices in Maintenance Plans
31:41 Engaging Past Customers for Success
33:21 Technological Integrations and Smart Home Products
36:53 Shipshape's Real-Life Success Stories
43:27 Future Roadmap and Innovations
50:24 Personal Anecdotes and Lessons Learned
56:18 Conclusion
Contact Ryan Dalton at:
Website: https://www.shipshape.ai/
LinkedIn (Ryan): https://www.linkedin.com/in/ryanricharddalton/
LinkedIn (Shipshape): https://www.linkedin.com/company/shipshape-ai/
Instagram: https://www.instagram.com/shipshape.ai/
Facebook: https://www.facebook.com/ShipshapeAI
Email: ryan@shipshape.ai
Download Shipshape App on:
Apple: https://apps.apple.com/pl/app/shipshape-home/id1504558034
Google Play: https://play.google.com/store/apps/details?id=ai.shipshape.home.app&hl=en&pli=1
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software
http://unisonworx.com/per4mance
Unison is Workforce Management Software for the Construction Industry
Learn more at https://unisonworx.com/industries/construction

S2 E22 - The $60 Million Playbook: Marketing Strategies Used by Contractors
In this episode of Beers with Contractors, hosts Will and Terry welcome Dan Fitzgerald, a marketing powerhouse in the home service industry with over 25 years of experience. The discussion begins with marketing strategies and the importance of a 10% advertising budget for contractors of various sizes. Dan breaks down his Proven Pipeline Performance Program, which includes tracking, innovative marketing, social media, video content, and community engagement. The conversation also touches on the challenges contractors face at different growth stages, the importance of brand building, and the criticisms of some common industry practices. Dan offers practical advice for contractors looking to grow their market share and dominate their local markets.
00:00 Trailer
02:28 Guest Introduction: Dan Fitzgerald
04:41 Building Successful Contractor Businesses
06:45 Marketing Strategies and Trends
15:50 The Importance of Follow-Up and Customer Communication
22:54 Understanding the Value of Leads
25:09 Understanding KPIs and Cost Per Lead
26:11 The Lead Hive Program
27:10 Allowable Cost Per Lead Explained
28:12 Challenges in Marketing Budget Allocation
30:08 Effective TV Campaign Strategies
38:56 Proven Pipeline Performance Program
49:45 Simplifying Contractor Marketing
52:09 Dan's Embarrassing Training Blooper
54:53 Conclusion
Contact Daniel F. Fitzgerald III at:
Website: www.globalgrowthnetworks.com
Email: dan@globalgrowthnetworks.com
LinkedIn: https://www.linkedin.com/in/daniel-f-fitzgerald-iii/
Instagram: https://www.instagram.com/globalgrowthnetworks/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software
http://unisonworx.com/per4mance
Unison is Workforce Management Software for the Construction Industry
Learn more at https://unisonworx.com/industries/construction

S2 E21 - How the Dirt Whisperer boosts Foundation Repair Sales 30%
In this episode of Beers with Contractors, hosts Will and Terry are joined by RK Bob Brown, known as the 'Dirt Whisperer,' an expert with over 35 years of experience in the foundation repair and engineering industry. Bob shares his extensive experience in foundation repair and home inspection. He also talks about common mistakes contractors make, the intricacies of soil movements causing structural damage, and the importance of utilizing advanced tools like SpatialVision for accurate diagnosis and training. The discussion also touches on his journey of building and successfully exiting his business, the evolution of composite materials in construction, and the significant impacts of ethical standards in the industry. Bob provides practical advice for homeowners and contractors alike on understanding soil complexities and choosing the right foundation system
00:00 Trailer
02:13 High School Internship Program Success
03:33 Discussion on 32-Hour Work Week Bill
07:00 Introducing the Dirt Whisperer
12:10 Foundation Repair Industry Insights
27:03 SpatialVision and Engineering Solutions
29:44 Human Nature and Documentation in Engineering
29:59 Foundation Systems Across Different Regions
30:47 Challenges with Post-Tension Slabs
31:57 Innovations in Rebar and Composite Materials
35:02 The Impact of 3D Models in Construction
41:11 Scaling and Exiting a Business
44:24 Lessons Learned from Business Mistakes
51:00 Conclusion
Contact RK Bob Brown at:
Website: https://foundationrepairsecrets.com/
Email: bob@tengsol.com
Facebook: https://www.facebook.com/profile.php?id=100091242556277
Youtube: https://www.youtube.com/@TheDirtWhisperer
TikTok: https://www.tiktok.com/@rkbobbrown?lang=en
Twitter: https://x.com/RK_BobBrown
Instagram: https://www.instagram.com/rkbobbrown
Credits: https://foundationprosfl.com/why-is-foundation-heaving-and-how-to-fix/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software
http://unisonworx.com/per4mance
Unison is Workforce Management Software for the Construction Industry
Learn more at https://unisonworx.com/industries/construction

S2 E20 - Mastering Performance Pay: Boosting Crew Output by 37%
In this episode of Beers with Contractors, hosts Will and Drake discuss performance-based pay systems, focusing on how implementing such systems can significantly boost workforce output and retention. They discuss real-life examples, legal compliance, key metrics, and the psychological aspects of incentivizing employees. They also touch on personal anecdotes about implementing these systems, including the impact on employee motivation, family transparency, and company profitability. Listeners get insights into leveraging data for better decision-making and the importance of gamification in performance incentives. The episode wraps up with a Q&A on legal considerations and quality control in bonus systems.
00:00 Trailer
01:37 Casual Conversations and Updates
04:11 Deep Dive into Performance Pay
06:29 Implementing Performance-Based Pay Systems
11:06 Challenges and Solutions in Performance Pay
16:58 The Importance of Real-Time Feedback
24:46 Foundation Rescue Supply Partnership
26:08 The Psychology Behind Gamification
27:06 Gamification in Performance-Based Systems
27:46 Top 10 List and Performance Metrics
30:33 Maslow's Hierarchy of Needs and Employee Motivation
34:37 Real-Time Data and Performance Pay
42:54 Quality Control and Legal Compliance
50:53 Conclusion
Contact Will Blake at:
Website: williamblakewalker.com and per4mance.io
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software
http://unisonworx.com/per4mance
Unison is Workforce Management Software for the Construction Industry
Learn more at https://unisonworx.com/industries/construction

S2 E19 - From $500K to $100M: Stronghold Construction’s INSANE Growth Story
In this episode of Beers with Contractors, hosts Will and Terry welcome Zach Simmons, founder and owner of Stronghold Construction, established in 2022. Zach shares insights on achieving rapid growth, scaling up from nearly half a million to triple within a few years. The discussion covers how Stronghold was created out of frustration with the traditional construction industry, their shift from low-bid projects to open-book financials and alternative delivery methods, and the importance of hiring the right team. Zach also talks about the changing trends in commercial construction, emphasizing the need for transparency, partnership, and adapting to new technologies and workforce challenges. The episode wraps up with insights on navigating partnerships, company culture, and some valuable lessons from early mistakes.
00:00 Trailer
00:07 Building a Successful Team
01:37 Political Insights and Construction
02:03 Infrastructure and Regulations
03:14 Gulf of America and Energy Production
03:51 Federal Lands and Housing Development
09:35 Child Labor Laws and Construction
12:21 Starting Stronghold Construction
21:05 Partnerships and Business Growth
26:32 Innovative Business Practices
28:43 Introduction to Jack Stack's Influence
29:14 Navigating Government and Tribal Contracts
29:39 Hiring the Right Team
32:52 Building Relationships with Tribal Nations
36:53 Adapting to Industry Trends
49:51 Challenges and Lessons Learned
53:28 Conclusion
Contact Zach Simmons at:
LinkedIn: https://www.linkedin.com/company/stronghold-construction/
Website: https://www.stronghold.construction/
Instagram: https://www.instagram.com/buildstronghold/
Facebook: https://www.facebook.com/BuildStronghold
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software
http://unisonworx.com/per4mance
Unison is Workforce Management Software for the Construction Industry
Learn more at https://unisonworx.com/industries/construction

S2 E18 - How a Small Repair Gig Became a National Franchise
In this episode of Beers with Contractors, hosts Will and Terry welcome Ty McBride, founder of Preservan, to the new studio to discuss his remarkable journey from humble beginnings in home service repair to spearheading a fast-growing franchise dedicated to wood rot repair in historical homes across the U.S. Ty sheds light on the inception of his business, the challenges he faced, and the key strategies that led to his success. He underscores the importance of having a strong business model, sound financials, and proper legal support when franchising. Ty also shares his perspective on the future of home service franchising and the qualities he looks for in potential franchisees. The episode is packed with invaluable advice for contractors considering taking their business to the next level through franchising.
00:00 Trailer
00:41 Welcome to the New Studio
02:00 Introducing Ty McBride
03:28 Ty McBride's Journey into Construction
09:01 The Light Bulb Moment
14:09 Franchising Insights and Challenges
19:16 Advice for Aspiring Franchisors
20:27 Navigating the Legal Side of Franchising
21:30 Finding the Right Guidance
24:16 The Importance of Unit Economics
27:00 Identifying Ideal Franchisees
30:31 The Appeal of Boring Businesses
31:53 Common Mistakes in Franchising
36:56 The Future of Home Service Franchising
38:05 Conclusion
Contact Ty McBride at:
LinkedIn: https://www.linkedin.com/in/tymcbrideokc/
Website: https://gopreservan.com/
Email: ty@preservan.com
TikTok: https://www.tiktok.com/@tymcbrideok
Instagram: https://www.instagram.com/tymcbrideok
Facebook: https://www.facebook.com/TyMcBrideOKC/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software
http://unisonworx.com/per4mance
Unison is Workforce Management Software for the Construction Industry
Learn more at https://unisonworx.com/industries/construction