Welcome back for another great conversation in this episode we speak with the award-winning Creative Director, Neill Furmston.

Neill has an impressive resume, with his career spanning almost three decades! He has shaped successful brand strategies and campaigns for Google, Dyson, Persil, Chanel, Cancer Research U.K., Graze, Moët & Chandon, Jack Daniels, Jaguar Land Rover, KFC, and Legal & General. And breath... we told you, impressive resume!

He is currently working at Vodafone Smart Tech as Global Creative Director, where he leads the brand development for the "Design and Connected By" range. And yes, if you googled our team, you'll know he works closely with the Creative Director of this podcast… what can we say when you have connections to talented creatives? Alongside his busy life developing campaigns and brands, Neill is also a passionate pop artist which he sells under the brand ‘Furmie’.

In our conversation, we focus on Neill's expansive career and hear the twists, turns, and, importantly, the lessons learned along the way. We discuss everything from advice for those looking to get into the creative fields to his experience of founding and leading ICHI, a creative agency with studios in London and L.A.

Naturally, how could we resist discussing leadership and fostering a creative community? Well… we couldn’t, kindly Neill shares a lot of thoughts on the subject expanding on the partnership between the Creative and Design Studios at Smart Tech, alongside the challenges and opportunities of creating consumer IoT experiences.

Now, let’s get into the conversation. And play...

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