Strategy Sessions

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.

If you enjoyed the show, please give it a 5* rating or share it with a friend.

One Question is a start up I’m building (that’s me, Andi Jarvis). If you hear this episode before Tuesday 10 March, you can vote for me in a start up competition and I might win £50,000 to help build it. Just visit this page on the Belfast Telegraph website, scroll down until you see One Question, click it, then click next and you’ve voted! No registration required.  

Show Notes and Transcript

Full show notes, including a transcription and links to everything discussed can be found here.

Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here.

In this episode we discuss:

Building leads for SMEs on LinkedIn and Substack Will Poskett  

Will Poskett is an award-winning strategist and the founder of Defiant. He has advised some of the world’s most famous brands (Clipper Teas, Heineken & Coca Cola) and worked at the world’s most awarded agencies.

In 2014 he was awarded the first ever Grand Prix at the YouTube Effectiveness Awards for his work on Mattessons and gaming.

Find Will on LinkedIn or Substack.

Andi Jarvis - Strategy Sessions Host

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

Learn Like a Lobster by Helen Tupper and Sarah Ellis

Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/follow-your-instincts-with-lianre-robinson-strategy-sessions-podcast/

Find Tarek on LinkedIn

Show Notes

Full show notes, including a transcription andlinks to everything discussed can be found here.

Joe Rampley is the Creative Brand Manager at Forest, London’s homegrown ebike company. He joins the show to talk about their new campaign.

In this episode we discuss:

• Why perfection is overrated
• The insight behind Forest’s new campaign
• Why they rebranded
• How ad placement is as equally important as creative
• How you measure success when building a brand
• Why Ritson’s Mini MBA is worth the money

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page.

Joe Rampley

Joe leads Forest’s Creative Team, shaping the brand’s voice across everything from campaigns to positioning. He began his career as a freelance designer and illustrator, always with a keen interest in cycling culture.

After a design internship with Deliveroo, he moved in-house and now serves as guardian of the Forest brand, overseeing all things creative for Forest.

Find Joe on LinkedIn

Full show notes, including contact details and a transcript can be found here on the show page.

All the details and the survey are on this page.

A full transcription, contact details and enhanced show notes can be found here: https://eximomarketingstrategy.com/never-average-with-paul-makaya-strategy-sessions-podcast/

All the details and the survey are on this page.

Show Notes

The full show notes, transcription and links to everything Chloë talks about can be found on the episode page here.

Cynthia Harris, MBA, leads 8:28 Insights, a consumer insights and marketing strategy agency rooted in cultural competence and human understanding.

In this episode we discuss:

• How we deal with change 
• Getting good briefs from clients
• The magic sauce between agencies and clients
• Harnessing imagination 
• Speeding up research
• Lessons from P&G
• Celebrating client wins

Cynthia Harris

Cynthia Harris, MBA, leads 8:28 Insights, a consumer insights and marketing strategy agency rooted in cultural competence and human understanding. With a pre-agency career spanning Abbott Nutrition, P&G, McCormick, and Bath & Body Works, she blends nearly 20 years of experience with a passion for empathy and human stories. 

An award-winning industry leader and a distinguished Insights Association Laureate, Cynthia is a sought-after speaker and thought leader, recognized for her contributions to the industry and her ability to make brands more human. A tennis enthusiast and world traveler, Cynthia calls Columbus, Ohio, home. Cynthia also serves as an Insight's Association North Central Chapter Board Director.

If you enjoyed the show, please give it a 5* rating.

Find the full show notes, transcript and links on the episode page.

Find Brendan on TikTok and Instagram

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it onthe Eximo Marketing website.

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

Find Phillip on LinkedIn.

Recommendations

• Man's Search For Meaning by Viktor Frankl

Strategy Masterclass with Seth Godin

I’m doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.

You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.

Strategy Sessions Host - Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

Transcript

A full transcript is available on the episode page here.

Find Paul on LinkedIn

Recommendations

• The Power of Co-Creation by Ramaswamy and Gouillart 
• Brands: Meaning and Value in Media Culture by Adam Arvidsson
• Beyond Culture by Edward T Hall
• How Not To Plan by Les Binet and Sarah Carter

I’m doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.

You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.

Strategy Sessions Host - Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

A full episode transcription is available from the show page.

Find Devora on LinkedIn.

Strategy Masterclass with Seth Godin

I’m doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.

You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.

Strategy Sessions Host - Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

The full transcript is available on the episode page.

Magda Nenycz-Thiel

Before her current role as Industry Growth Professor, Magda was Mars Professor of Marketing, a Chair funded by Mars Incorporated. Prior to this she led the Institute’s Mars Marketing Lab, a R&D initiative funded by Mars Incorporated from 2013-2016.

As Industry Growth Professor, Magda, together with a research team at the Institute, pioneers research into category growth and leads the Industry Growth Initiative which focuses on applying discoveries to improve the ways that growth investments are made within organisations.

Magda’s core areas of expertise are category and industry growth, e-commerce and neuromarketing. Her work has been published widely including in the Journal of Advertising Research, European Journal of Marketing and Journal of Business Research. She is also the author of two chapters in How Brands Grow Part 2, “Building Physical Availability” and “Online shopping – is it different?”.

Magda regularly presents at domestic and international conferences to industry and academic audiences, as well as to the Institute’s Sponsors. She publishes regularly in international journals and has also written a number of book chapters. 

Strategy Masterclass with Seth Godin

I’m doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.

You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy.

Tickets available from here.

Strategy Sessions Host - Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

• The Inner Game of Tennis by W Timothy Gallwey
• Alchemy by Rory Sutherland
• Rory Sutherland on the Strategy Sessions – he’s been on twice, so this is episode 1 and this is episode 2.

A full set of show notes, including transcript, can be found on the episode page on the Eximo Marketing website.

Since then, James has co-founded and scaled multiple global brands, including brand health trackerTracksuit and non-alcoholic canned cocktail producerAF Drinks. He also foundedPreviously Unavailable, a venture studio that helps startups create new products, scale business ventures, and build their brand. 

James has published multiple books; the most recent,Future Demand, explores how startups can expand beyond their initial audience of early adopters. He’s also authored multiple marketing effectiveness studies, including “The Effectiveness Code” and “The B2B Effectiveness Code.”

• https://www.jameshurman.com 
• Khloe Kardashian and Kris Jennerpromoting Free AF on LinkedIn orInstagram
• The power on emotion in brand buildingJames writing in Marketing Week
• Three books by Jonathan Haidt:The Anxious Generation,The Happiness Hypothesis andThe Righteous Mind

Strategy Masterclass with Seth Godin

I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use codeEximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.

You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke.

Ticketsavailable from here.

Host Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn orInstagram.

Make sure you subscribe to get the podcast directly orsign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

Find the full show page including transcription, here: https://eximomarketingstrategy.com/tracksuit-marketing-with-james-hurman-strategy-sessions-podcast/

You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.

The full show notes, including transcript can be found here.

Find Dan on LinkedIn or via his company website, https://knowltonmarketing.co.uk/

Links

Sunny D campaign

My First Million Podcast

Strategy Masterclass with Seth Godin

I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.

You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.

Show Page

Find the full episode home page, including a transcript here: https://eximomarketingstrategy.com/relaunching-an-icon-with-dan-knowlton-strategy-sessions-podcast/

The show notes, links and transcription can be found on the Eximo Marketing website.

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

Recommendations

• Aaron’s book, The Things We Love
• Creating Superfans by Brittany Hodak
• Lidia Infante on the Strategy Sessions talking about using data on dating apps

This is the final episode in the 2024 Black History Month mini series.

In this episode we discuss:

• Setting the ambition for a DEI in NI event
• Celebrating small wins
• SaaS marketing for a start up
• Positioning the right message to the right customer
• Talking to customers
• Not copying your competitors
• Similarities between running a B2C fashion brand and marketing a B2B SaaS brand

A full transcript and show notes can be found on the ep homepage.

This is the second episode in the 2024 Black History Month mini series.

• Escaping the clutches of the British Army in Zimbabwe
• The challenges faced by ethnic minority entrepreneurs
• The 4X impact that ethnic minority businesses could have in the UK
• The power of talking to customers
• Ensuring your activity aligns with the overarching business strategy
• How and why NatWest is supporting entrepreneurs across the UK
• Fitting in and belonging when moving countries

Blessing Mutamba

Blessing is also a co-lead of the NatWest Group Global Multicultural Network which promotes inclusion and allyship for employees working within NatWest across all the offices in Europe, India, UK, USA and Asia. 

Full show notes are on the Eximo Marketing website.

It features David Levin and Charmaine McConville.

In this episode we discuss:

• The early days of social media
• The challenges of growing a start up
• Acting on advice from loved ones
• The best petrol station in Ireland
• Whether Bradford or Leeds is better (it’s Bradford)
• How race and identity overlap

Miracle is the Head of Search at John Lewis Finance, with over a decade of experience helping global and national brands increase their visibility. In this episode we discuss: • Organic and paid search playing nicely together • The importance of brands in search • Working for the darling of the British high street • Building effective teams • The difference between Nigerian and British education • A future career for Miracle Find a full transcript and links for Miracle on the Eximo Marketing website.

Find all the show notes, including Allen's contact details, on the main episode page.

• Drive: The surprising truth about what motivates us by Daniel Pink
• Dave’s LinkedIn Learning courses
• Dave's books

Dave Birss

Dave Birss has quickly established himself as the top AI instructor on LinkedIn Learning. His first AI course on the platform has attracted over 100,000 students and receives rave reviews daily.

Beyond teaching, Dave advises numerous companies on practical AI implementation, including leading Fortune 500 firms.

He has launched the Sensible AI Manifesto to provide organizations of all sizes with guidance on incorporating generative AI into their activities in the most effective ways.

In addition to his AI expertise, Dave is an acclaimed author, speaker, and broadcaster on the topics of innovation, creativity, and ideation. He speaks professionally at events around the world, wowing audiences with his insights and humour.

Dave has authored several bestselling books dissecting the creative process, including “How To Get To Great Ideas,” “A User Guide To The Creative Mind,” “Friction,” and “Iconic Advantage.” Find them all here. His upcoming book will focus on applied AI.

Dave has taught university courses on multiple continents, from Singapore to Santiago and New York to Newcastle.

He is an occasional broadcaster, having written, directed and presented the 6-part TV series “The Day Before Tomorrow” in the UK. Dave also wrote and presented the world’s first Virtual Reality history documentary “Secret Spaces.” And he has lent his expert commentary to news programs on the BBC and Channel 5.

With his prolific output across books, courses, speaking, advising, and broadcasting, Dave Birss has established himself as a leading global authority at the intersection of creativity, innovation, and AI.

He’s currently working on more courses, a video series, a couple of books and releases content on an almost daily basis. Find Dave on LinkedIn or at DaveBirss.com

Host - Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

• LondonSEOXL ⁠ - use code Andi20 to get 20% off a ticket
• Good Strategy / Bad Strategy by Richard Rumelt
• Social Class in the 21st Century by Mike Savage
• The Black Swan: The Impact of the Highly Improbable Paperback by Nassim Nicholas Taleb

Other links

• James Hayhurst on agency client relationships
• JP Castlin on why language matters in marketing

Ikram Mohideen

Ikram currently leads strategy at Shift Integrated – an independent, fully-fledged creative

agency based in Colombo, Sri Lanka.

At Shift he is the custodian of the “effectiveness culture”, focused on creating a culture that

combines rigour, creativity, and data, to help make work that really works.

He previously worked at Nielsen in consumer insights, specializing in brand equity research,

and afterwards at Leo Burnett, helping to grow brands in CPG, telco, banking, finance, and

real estate.

Working together with clients and research partners, he is currently engaged in establishing a

brand and advertising strategy practice built upon marketing science.

Find Ikram on LinkedIn

Strategy Sessions Host - Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

Find the full audio transcription here: https://eximomarketingstrategy.com/focus-on-effectiveness-with-ikram-mohideen-strategy-sessions-podcast/

• LondonSEOXL ⁠ - use code Andi20 to get 20% off a ticket
• How Brands Grow by Bryon Sharp

James started his career agency-side BMP DDB (now Adam&Eve DDB) as a grad trainee. During his time there he worked on award-winning campaigns for Volkswagen, Channel 4 and the Teacher Training Agency amongst many other UK and international clients. In 2012 James joined Leagas Delaney as Managing Director running the London office, and managing brands including Glenfiddich, Patek Philippe and Timberland.

James decided to try his hand at client-side marketing by joining Unilever in October 2014 as the Global Brand Equity director for OMO/Persil, Unilever's third biggest brand and sold in 80 countries globally. James was attracted by the brand positioning of Dirt is Good and Unilever's commitment to sustainable living and during his four years James helped position the brand as one of Unilever's fastest growing purposeful brands.

Whilst there James was struck by what he 'didn't know he didn't know' when he'd been an agency MD about client culture and decision making. He also began to appreciate how alien agency culture appeared to many clients, and that they hadn't been given the instruction manual of how to 'operate' their agencies. There was an empathy gap on both sides that needed bridging.  The Magic Sauce Programme was the result.

The Magic Sauce programme helps clients and agencies to work more effectively, efficiently, enjoyably and profitably together.  It does this by improving the understanding and importance of relationship dynamics, communication and wider team chemistry.  It also offers a behaviour change and measurement framework to improve relationship quality over time.

Find James on LinkedIn or visit the website https://magicsaucecourse.co.uk/

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

RecommendationsJames HayhurstStrategy Sessions Host - Andi Jarvis

• Andi writing for JP Castlin’s Strategy in Praxis blog about storytelling
• Red and blue ocean strategy in HBR
• Never split the difference by Chris Voss
• LondonSEOXL - use code Andi20 to get 20% off a ticket

Lidia Infante

Lidia holds a BSc in Psychology and a Master's in Digital Business, she has made her mark at companies such as Sanity.io, BigCommerce, and Rise At Seven.

Lidia is recognized as a leading voice in the SEO community. She is an exceptional SEO speaker, regularly featured at top-tier events such as MozCon, BrightonSEO, or WTSFest. She often writes about SEO trends and best practices for Moz, Search Engine Journal, and the Wix SEO Hub.

Strategy Sessions Host - Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

In this episode we discuss the highlights from the episodes featuring Aleya Harris, Geraldine DeRuiter and Emma Mallett that made up the Women’s History Month Mini Series.

Catherine McKernan

Catherine is an accomplished marketing professional with over 10 years’ experience across the manufacturing, engineering and hospitality industries. She’s currently the Marketing Manager for the Galgorm Collection – the premium hotel group from Northern Ireland.

Catherine is highly strategic with a creative mind, who matches her marketing skills with empathy and a calm composure that gets the most out of her team. You’ll often find Catherine with a book, writing, baking or at a gig.

Find Catherine on LinkedIn.

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

• Waking the Tiger: Healing Trauma: The Innate Capacity to Transform Overwhelming Experiences by Peter A Levine
• Juliet Hodges on the Strategy Sessions (the person who speaks about fight or flight response)

Strategy Sessions Host - Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

Take The Heat, is out now. It’s a series of essays about food, feminism and fury.

In this episode we discuss:

• Promoting a book
• The story behind If You Can’t Take The Heat
• Dealing with internet trolls
• Creativity

Geraldine's Links

• If You Can't Take the Heat: Tales of Food, Feminism, and Fury
• The blog where it all started, I Made the Pizza Cinnamon Rolls from Mario Batali’s Sexual Misconduct Apology Letter
• Geraldine’s review of Bros, Lecce
• All Over the Place: Adventures in Travel, True Love, and Petty Theft

Other Links

Lunchtime Learning in Belfast

Geraldine DeRuiter

Geraldine DeRuiter is an acclaimed author, world-renowned public speaker, and the voice behind the award-winning Everywhereist blog.

She finds it very difficult to be self-promotional, so she hopes that you understand how hard that last sentence was for her to write.

Time magazine named Everywhereist one of their blogs of the year in 2011. Her memoir, All Over the Place, was published in 2017.

While ostensibly a travel writer, Geraldine also writes about dessert, feminism, and Jeff Goldblum’s entire filmography. TIME Magazine described her work as “consistently clever” and The New York Times said her writing was “dark and hilarious”. Her blog has received accolades from The Independent, Forbes Magazine, and The Huffington Post, because sometimes features editors get drunk.

When not on the road with her long-suffering and infinitely patient husband, Rand, Geraldine can be found in Seattle, usually fighting with people on the internet.

Strategy Sessions Host - Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

For a full transcription of this podcast, visit the episode page on the Eximo Marketing website.

• Andi’s blog on storytelling for JP Castlin’s Strategy in Praxis newsletter
• Thierry Ngutegure talking data on the Strategy Sessions
• Sherice Anibaba on the Strategy Sessions podcast
• Aleya photo credits - Aurelia D'Amore Photography
• StoryBrand

Aleya Harris

As the founder and CEO of The Evolution Collective Inc., and a seasoned former marketing executive and ex-Google Vendor Partner, Aleya brings a wealth of experience to her role as a Strategic Storytelling Consultant.

Aleya excels in guiding entrepreneurs, executives, and teams to excavate their radically authentic stories, fostering memorable connections that resonate deeply within and beyond their organizations. Her unique approach leads to significant shifts, differentiating brands in the market, repairing workplace cultures, and fulfilling a higher purpose through meaningful connections.

As a two-time Speaker of the Year award recipient, Aleya has captivated audiences with over 100 presentations and webinars, and has been featured on over 125 podcasts. Her role as the host of the award-winning Flourishing Entrepreneur Podcast further solidifies her status as a thought leader.

Aleya Harris is not just a dynamic voice in the industry; her diverse background, including her time as Stevie Wonder's private chef, adds an extraordinary layer to her narrative. Aleya's rich tapestry of experiences includes certifications as a StoryBrand Guide and NES Health Practitioner and is augmented by her presence in global platforms like Thrive Global, Authority Magazine, and the Marketing Made Simple podcast.

Aleya Harris is not merely a voice in the industry; she is a spark of innovation, inspiring leaders and teams to embrace and articulate their unique narratives. Her commitment to strategic storytelling and transformative leadership has made her an indispensable figure in the realm of business consultancy and public speaking.

Strategy Sessions Host - Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

Daryl’s episode

Dove Real Women campaign

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

Find Daryl on LinkedIn

Book Recommendations

Daryl’s book is The Brand Book: An insider’s guide to brand building for businesses and organisations

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it on the Eximo Marketing website https://eximomarketingstrategy.com/signup/

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

Links Storytelling on Strategy in Praxis with JP Castlin

Mark Ritson on Tesla 

Mark Ritson on the Strategy Sessions

David Mannheim on the Strategy Sessions

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

For more than thirty years, Seth has been trying to turn on lights, inspire people and teach them how to level up. His blog has been appearing daily for more than a decade.

He has spent most of his professional life as a writer, publishing 20 bestselling books that have been translated into nearly 40 languages. These books are a great way to go deep into a concept, and he hopes many of them stand the test of time.

Along the way through his career, Seth has found countless detours, interesting projects, designed to inspire and entertain you as you continue to do your work.

His latest book is called THE PRACTICE. Like the one before, THIS IS MARKETING, both were bestsellers. The one before that was called Your Turn. It’s illustrated and shareable and provocative.

In 2015, Seth created the altMBA. It’s a life-changing 30-day workshop and it’s entirely possible it will change your life. It’s now part of Akimbo, which is now an independently owned entity, a B corp, creating new ways to learn. More than 60,000 people have taken his online courses, including The Marketing Seminar and several on Udemy.

He’s a member of the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool.

You can read Seth’s free ebooks on the placebo effect and education. And there are five TED talks. He also pioneered ethical online direct marketing, now a $30bn a year industry.

Seth is an industry leader and marketing royalty. To use his words: “Go, make a ruckus.” 

Book Recommendations

Find Seth at seths.blog

The Master Switch: The Rise and Fall of Information Empires by Tim Wu.

All Seth’s books in one place

Other Links

Neal McCullough – Hand Drawn Creative, the man behind that beautiful bit of artwork

Big Marketing Meet Up – where I first met Seth and has a 2024 date already released... 14 November. Tickets available now.

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

• Rory’s most recent episode

• Rory’s first episode
• The LinkedIn post I reference
• Tom Critchlow’s episode on the Strategy Sessions

Rory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He’s Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best TED Talks you’ll ever see and the man behind MAD Fest a marketing.

Rory crashed straight into the top of the charts on the Strategy Sessions when he was on the first episode, so he came back for part 2.

In this episode we discuss:

• The father of behavioural economics

• What Columbo can tell us about strategy

• Why we should embrace accidents and post rationalisation

• Why the death of the creative process and insights is a problem for advertising

• The doorman fallacy

• Is performance marketing focusing on the wrong thing

• Start with the bottom of the funnel

• The importance of ‘commercial innovation’

• Premium economy and why it works

• Price v quality

• Rory’s view on cinema

• Why Britain gets trains wrong

• What parking at Heathrow tells us about customer behaviour

• Start with the consumer and work backwards

• Why the average is the enemy

Rory Sutherland

Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.

He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.

It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they did not know they had.

Before founding Ogilvy’s Behavioural Practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of three books: The Wiki Man, available on Amazon (at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day), and the best-selling Alchemy, The surprising Power of Ideas which don't make Sense, published in the UK and US in May 2019, and, co-written with his former colleague Pete Dyson, the newly released Transport For Humans on the behavioural science of transport.

Rory is married to a vicar and has twin daughters. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and a Patron of Rochester Cathedral.

Find Rory on LinkedIn or Twitter

Rory’s Other Stuff

MAD Fest

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Transport for Humans: Are We Nearly There Yet?

Chris Rock and Evolutionary Psychology

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

His mission is to help retailers care more for their customers by listening, being appropriate, being familiar and creating a relationship. He is doing that through his new start up, Made With Intent, a platform that helps retailers do just this by diligently understanding customer intent.

Find David on LinkedIn.

Book Recommendations

The Person in Personalisation by, erm , David Mannheim

Moneyball: The art of winning an unfair game by Michael Lewis

Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

Find Thierry on LinkedIn and Instagram

Thierry’s Products Beers can be found here, here and here.

Mothernutter peanut butter

Black Knights Tequila

Book Recommendations Scary Smart by Mo Gawdat

Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

You can find out more about Collette at collettephilip.com.

Book Recommendations

What White People can do Next by Emma Dabiri

The Good Ally by Nova Reid

The List by Yomi Adegoke htt

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you don’t get the podcast emailed to you, sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

Black Women Always

Book Recommendation

Edge of Here by Kelechi Okafor

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you don’t get the podcast emailed to you, can sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.