Today on the Analytive Podcast, we do a deep dive with two LinkedIn ads ninjas. In this episode we cover:

Why Businesses Should Consider Advertising on LinkedIn
What Your Company Should Do Before Launching Your First Ad
How to Reach the Best Audience for Your Product or Service
What Key Metrics to Look For
How to Think about Using Your LinkedIn Budget
How Use the Algorithm to Your Advantage

And a ton more. Buckle up, because this episode is full of great content.

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About Our Guests:

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Matthew Milantoni works at LinkedIn Marketing Solutions in their new Detroit office where he advises and consults with tech companies who deploy digital campaigns on the world's largest professional platform. As one of the first 50 hires in the newly constructed space, Milantoni is on a mission to help companies scale lead generation and target audiences that matter most.

Prior to LinkedIn, Milantoni worked as the director of sales for a residential service company, where he oversaw an operation that generated nearly $1 million in net new revenue.

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About Analytive
Analytive is the type of marketing company you dream of working with.

You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? Did you have people interacting with your brand, handing over their email address, or requesting quotes? That’s what good marketing should do for business. Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t.

And you need to get leads from your efforts.Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers.

We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.

How to Market to Your Audience Like a Parade 🥁🥁 - Episode 14