
AdvisorTrends - The 3xEquity Podcast
By 3xEquity


3xEquity.com | Right Now Is A Terrible Time To Move
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Right Now Is A Bad Time To Move. Do This Instead.
You opened your browser this morning and got the full treatment.
Military conflict in the Middle East. Gas prices climbing. And on top of everything, it's tax season.
It’s a lot. And if you are a financial advisor who has been quietly thinking about a transition, mornings like this make it easy to table the conversation. Conditions feel unstable. The timing feels off. Better to wait.
That instinct is understandable. It’s also the one most likely to cost you.
The trap of the present tense
There is a well-documented quirk in how we process current events. We have a strong tendency to treat whatever is happening right now as the permanent state of things, and to make long-term decisions based on a snapshot that will not hold.
Psychologists call it recency bias. Advisors see it in clients all the time. The one who goes to cash at the bottom of a correction because they cannot imagine the market recovering. The one who piles in at the top because nothing feels risky when everything is going up.
The same pattern plays out in career decisions.

3xEquity.com | What The Whopper Can Teach Advisors
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When was the last time you had a Burger King Whopper?
I know, I know. We are all supposed to be getting healthier. Fast food burgers may not be on your radar anymore. But think back to the last time you were on the road, hungry, and fast food was your only option. Odds are Burger King wasn't the first spot you thought of.
For the team at Burger King, that was a Whopper of a problem.
This week, Burger King announced the first changes to its signature Whopper in nearly a decade. New premium bun. Creamier mayonnaise. A clamshell box instead of paper wrap that left the burger smashed before you ever opened it.
But the more interesting part isn't what they changed. It's how they talked about it.
Burger King president Tom Curtis didn't put out a polished press release and call it a day. He gave out his personal phone number and spent up to six hours a day taking calls from real customers. Over 12,000 calls. He listened, confirmed what people were frustrated about, and then told them clearly what changed and why it was better for them.
That's not a marketing move. That's a leadership move.
And it's also, surprisingly, a playbook that every financial advisor should be paying attention to.
Burger King just did something most brands won't

3xEquity.com | Don’t Wait to Win: How This Year's Big Game Busts the Rebuild Myth
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For years, football has sold us a familiar storyline. A new coach arrives, the team takes its lumps, the front office “gathers assets,” and if everything breaks right, you’re ready to compete in a few seasons.
This year’s big game is challenging the old idea that it takes years to rebuild, recalibrate, and contend, with two teams led by head coaches still new enough to be asking for directions to the facility’s video room.
That quick turnaround is more than a fun storyline. It’s a reminder that “waiting to win” is often a choice, not a rule.
And it’s a near-perfect parallel to what’s happening right now in the financial advisor world.
For a long time, the conventional wisdom in our industry was basically: if you switch firms, clear your calendar and lower your expectations. Clients need extra hand-holding. Paperwork breeds overnight. Every simple request turns into a “we’re working on it.” You might end up in a better place (with dollar bills falling out of your pockets), but you’re going to grind through the rebuild year first.
For years, the conventional wisdom was that moving meant a slowdown, and maybe some asset leakage. That assumption is exactly why those outsized transition packages existed: to cover the “rebuild year” while you got your feet underneath you.
But that story is getting outdated, fast.
When a move is planned well and matched to the right destination, it does something surprising. It becomes a catalyst. It forces clarity, creates urgency, and unlocks upgrades that were sitting on the shelf for “someday.”
In our post, Like Hitting Every Green Light On The Way Home, we cite Fidelity’s 2023 Advisor Movement Research Study: 80% of advisors who transitioned reported an increase in AUM.
So why does a move create growth for so many advisors?
Because a well-run transition changes three things at once: your toolkit, your energy, and your execution.
The “rebuild year” story used to be the defaultThe modern move is not a rebuild, it’s a stimulus...

3xEquity.com | The Math Myth of Moving
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One of the most persistent fears holding financial advisors back from making a move is the idea that transitioning firms inevitably means losing assets.
The logic feels intuitive. Assets were hard won. Relationships took years to build. Walking away from a platform must mean watching part of that book disappear.
But time and again, the data tells a different story.
This week, AdvisorHub reported on an advisor who transitioned to Ameriprise Financial and transferred 97 percent of assets within the first six months. After one year, that figure reached 107 percent.
That is not a typo. The advisor did not just replace what moved. He grew beyond it.
Stories like this are far more common than many advisors realize, and they expose what we often call the math myth of moving.
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3xEquity.com | As 2025 Ends, Why Advisors Should Look Toward 2027 (yes, 2027)
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As 2025 comes to a close, many financial advisors are reflecting on a year marked by rapid change and heightened uncertainty. Shifts in the political climate, ongoing economic questions, trade and tariff discussions, and broader cultural tension created an environment where clients needed more communication, more reassurance, and more perspective.
For many advisors, that meant more conversations, more face-to-face meetings, and more time spent doing the core work of advising. Clients were not just asking about markets. They were looking for clarity, context, and confidence during a year that often felt unsettled.
In many ways, 2025 reinforced why this profession matters. When the pace of change accelerates, clients turn to the people they trust to help them make sense of it. Advisors were asked to show up consistently, explain what mattered and what did not, and help clients stay grounded in long-term plans.
At the same time, years like this often prompt reflection. Not because something is wrong, but because alignment matters more when demands increase. As 2026 approaches, it makes sense to begin thinking beyond it.
One of the defining characteristics of the past year was speed. News cycles moved quickly. Policy discussions shifted direction. Markets reacted in real time. Clients felt it.
Advisors responded by leaning into relationships. They increased outreach, spent more time listening, and helped clients separate emotion from decision-making. For many, this deepened trust and strengthened client relationships.
It also required energy and focus. Some advisors came away from the year feeling supported by their current firm and structure. Others began to quietly question whether their platform, flexibility, or resources truly matched how they want to serve clients over the long term.
Those questions do not require immediate answers, but they are worth acknowledging.
A Faster Pace Changed the Work
One of the defining characteristics of the past year was speed. News cycles moved quickly. Policy discussions shifted direction. Markets reacted in real time. Clients felt it.
Advisors responded by leaning into relationships. They increased outreach, spent more time listening, and helped clients separate emotion from decision-making. For many, this deepened trust and strengthened client relationships.
It also required energy and focus. Some advisors came away from the year feeling supported by their current firm and structure. Others began to quietly question whether their platform, flexibility, or resources truly matched how they want to serve clients over the long term.
Those questions do not require immediate answers, but they are worth acknowledging.

3xEquity.com | LPL's CEO Confirms What We've Been Saying All Along
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Going along for the ride just because your broker dealer was acquired is not always the best solution
When LPL CEO Rich Steinmeier acknowledged that signing on Commonwealth advisors is taking longer than expected, he confirmed something we have been telling advisors for months. Surprise acquisitions create hesitation. They create questions. And they create a moment when doing nothing is almost never the smartest move.
It appears that many Commonwealth advisors are taking the same advice we laid out in our article Time to Hit Pause: Why Commonwealth Advisors Should Step Back Before Stepping Forward. They are slowing down, asking tougher questions, and resisting the idea that rolling with the acquisition is automatically the safest or smartest option.
The interesting part is that LPL remains a highly desirable destination. The firm has been running strong and the future looks bright. But even with that kind of momentum behind them, choice is still the ultimate superpower. High performing advisors are wired to make intentional decisions. They thrive on autonomy. They take ownership of their businesses. No one achieves long term success by assuming that someone else will simply figure it out for them.
So taking a look around, getting educated, and adopting a calm but firm “prove it to me” stance is not resistance. It is professionalism.

3xEquity.com | It's Too Late To Move
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It's too late to move...
We know. That is not the headline you expected from a transition consulting firm. But it is the truth. At this point in 2025, the runway for a clean, well-planned transition is simply too short. Could you still do it? Sure. We have helped advisors identify a new home and complete a move in as little as two weeks. But do we recommend it? No.
A transition is a major business and career decision. It deserves planning, thoughtful consideration, and coordinated execution. If you can avoid rushing, you should.
And relax, those outsized transition packages don’t seem to be drying up anytime soon. Broker-dealers will keep pulling out all the stops to win over top talent. Opportunities to level up your technology, product mix, and support systems have never been better. And the momentum behind advisor mobility continues to build.
A head start now can make everything in 2026 easier. If you are already ready to get started, you can complete our inquiry form now. Otherwise, here is how to use the rest of this year to set yourself up for a smoother transition, stronger offers, and a far more strategic move.

3xEquity.com: From Loyalty to Leaving: Why Top Teams Exit Edward Jones
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Why top advisors are crossing the fence and how recent moves reinforce the trend
If you’re the kind of advisor who tracks moves, it should come as no surprise that AdvisorHub is reporting this week another move out of Edward Jones, this time a team managing more than $300 million in assets joining Ameriprise Financial in search of greater flexibility, independence, and support. For those following industry trends, this isn’t an isolated event. It is part of a steady pattern of high-performing teams leaving Jones for platforms that offer the technology, autonomy, and infrastructure needed to scale.
And though we don’t know the terms of this particular deal, with offers still topping 300 percent, this move likely provided a very nice payday for the team, another reminder of how competitive the recruiting landscape remains for top producers.
We’ve written extensively about what’s behind these departures, from the cracks advisors see when they peer over the fence, to questions of whether the firm can pull off a Range Rover-style transformation, and the signals that tell advisors when it’s time to make a move.
This latest transition fits the pattern: experienced advisors reaching a growth ceiling at Jones and opting for a platform that promises both freedom and support. The trend is not slowing, it is accelerating.

3xEquity: Figuring Out What's Up At United Planners
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A Growing Shift Toward Independence, Alignment, and Open Architecture
Financial advisors are rethinking what they want from their broker-dealer relationship. Across the industry, more advisors are gravitating toward platforms that prioritize independence, transparency, flexibility, and advisor alignment. One firm that continues to appear on evaluation shortlists is United Planners Financial Services of America.
You might have read about a recent move highlighted in the news, where a well-known advisory group transitioned to a more flexible, advisor-centered broker-dealer. While every situation is unique, moves like these reflect broader priorities that many advisors are now considering.
At 3xEquity, we help advisors compare broker-dealers confidentially and on their terms. Here is a deeper look at why advisors are paying attention to United Planners.
Advisor motivations have shifted in recent years. Instead of prioritizing payout alone, advisors are now focused on having more control, more optionality, and more autonomy. They want to choose their technology and custodial platforms. They want a transparent cost structure. They want a broker-dealer that supports how they intend to grow their business over the next decade.
This shift is creating momentum toward firms that offer open architecture and multi-custodial flexibility, which has helped elevate firms like United Planners into the conversation for advisors exploring a move.
The Larger Trend Toward Independence

3xEquity.com | The Real Reason Advisors Move (Isn't In The Press Release)
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Every week, headlines announce another advisor joining a new broker-dealer. The press releases all sound the same, filled with upbeat quotes about next-generation technology, enhanced support, and a culture of innovation. But beneath the polished language lies a different story.
As transition consultants, we read these announcements daily, and after a while, the sameness is impossible to ignore. They may tell you where an advisor went, but they rarely reveal why.
Here are three quick quotes from recent move announcements:
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3xEquity.com | LPL Shifts The Battlefield To Fees
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For years, recruiting top advisors has been defined mainly by transition offers. Firms have gone to war with record-breaking deals, sometimes paying 300% to 400% of trailing twelve-month revenue to land top talent. But even the richest offers have their limits.
LPL Financial’s latest announcement signals a shift in the recruiting battlefield. Instead of raising the stakes with bigger checks, they’re attacking a less obvious but equally powerful lever: fees.
Beginning July 1, 2026, LPL will reduce fees across its Strategic Asset Management (SAM) and Model Wealth Portfolios (MWP) platforms. The move will streamline pricing and lower advisor costs, a rare combination in an era when many firms have quietly increased administrative and platform expenses.
“This isn’t just a pricing change, it’s a strategy shift,” said Chris Stacey, COO of 3xEquity. “It’s a smart play that rewards existing advisors while making LPL even more attractive to advisors in motion. They’re redefining how firms compete for talent.”
LPL seems to recognize that recruiting today isn’t just about the size of the upfront check. Advisors care just as much about their long-term economics, and lower fees translate directly into higher take-home income. In essence, LPL is saying, “What if we make it easier for you to keep more of what you earn?”

3xEquity.com | What Advisors Can Learn From LPL's Acquisition of Commonwealth
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LPL Financial’s acquisition of Commonwealth is more than a merger — it’s a masterclass in transition strategy. In this AdvisorTrends episode, we break down what happened, why it matters, and how it mirrors the experience of advisors who make successful moves every year.
Eighty percent of assets have already shifted to LPL, with a target of ninety percent retention by 2026. We’ll explore what those numbers mean, how transition teams drive that success, and why the ten percent that don’t move often create hidden opportunity.
You’ll also hear how one advisor we worked with hit ninety-four percent retention and then grew beyond it by leveraging new tools and support.
If you’ve ever wondered what a transition could really look like for your practice, this episode will give you the confidence — and the numbers — to see what’s possible.

3xEquity.com | Your Annual Reminder That Choice Is A Superpower
Another BD has done it...it's made a decision that impacts the careers of 120 of their advisors. In this reading of our most recent article we help unpack what happened and remind advisors that they ultimately choose their destiny. Learn more at 3xEquity.com.
It’s happened again. Another broker-dealer has decided to exit a channel, leaving advisors to ponder their next move. Stifel Financial recently announced that it will sell its independent brokerage unit, Stifel Independent Advisors, to Equitable Advisors, effectively ending its run in the independent space.
That means roughly 120 advisors, many of whom built their businesses under Stifel’s banner, now face a crossroads:Do they go along with the plan and find themselves at a new firm they didn’t choose?Or do they step back and see what the broader market holds?
We have little doubt these advisors are already in high demand. Their phones are likely ringing off the hook with calls from internal recruiters and competing firms eager to get the first bite at the apple. It might feel like a nice ego boost amidst the news that the culture they carefully adopted or adapted to has shifted underneath them.
Still, this is a moment to pause. Take a breath. Step back. Whatever phrase works for you. Because what you decide in the coming weeks will shape your career for years to come.
- You are in the driver’s seat of your own career.The firm made its decision, now it’s your turn. You control the next chapter, not the other way around.
- You are desirable to a lot of firms.Quality independent advisors are in short supply, and demand is strong. Firms large and small are competing to attract talent with better technology, higher payouts, and meaningful transition support.
- Your next move is a long-term decision.While it’s tempting to react quickly, especially when recruiters are eager to make things easy, this is not the moment for speed. Take the time to explore all your options before you commit.
Simply put, you are a free agent.
You didn’t ask for this, but the ball is in your court.

What Baseball’s Wildest Double Play Ever Can Teach Financial Advisors
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The Play Everyone’s Still Talking About
In Game 1 of the 2025 National League Championship Series, the Dodgers looked ready to break the game open. Bases loaded, one out, Max Muncy at the plate. Then came a 404-foot blast to center.
Brewers outfielder Sal Frelick leapt at the wall, the ball hit his glove, then the wall, then his glove again. It wasn’t a catch, so runners were forced to advance. But what happened next defied logic.
Frelick fired to shortstop Joey Ortiz, who relayed to catcher William Contreras for the force at home. Contreras then stepped on third to double off Will Smith.
Score it 8-6-2, the first of its kind in postseason history. And officially? A ground-ball double play that never actually touched the ground.
Here’s what’s remarkable. Everyone on that field was among the best, most disciplined, and most situationally aware athletes in the world. Yet the baserunners froze.
Why? Because their eyes deceived them.
They saw Frelick’s glove move, assumed the ball was caught, and hesitated. In the blink of an eye, perception turned into paralysis.
When information comes flying at 100 miles per hour, especially when it looks familiar, it’s easy to misread it. The runners didn’t make a careless mistake; they made a human one. The game sped up faster than their minds could process it.
Financial advisors face a similar dynamic when they consider a move. Information floods in, from transition offers and technology claims to payout structures and recruiting incentives. Every firm seems to be “the perfect fit.”
But like those baserunners, advisors can’t always see everything that’s happening in real time. A detail gets missed, a clause is misunderstood, or an assumption about service levels turns out wrong. The game speeds up, and mistakes happen.
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Under 90 Days to 2026: Are You Positioned for Your Next Move?
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There’s an old saying: the best time to start something was two weeks ago. The second best time is right now.
If you’ve been thinking about switching firms in 2026, that advice couldn’t be more relevant. The difference between a smooth, profitable transition and a stressful one often comes down to timing and preparation.
A move isn’t just about a new logo on the door, it’s about setting yourself, your clients, and your business up for long-term success.
We’re now less than 90 days away from 2026, and while it’s still possible to complete a move before year-end, many advisors are already thinking ahead, planning how to position themselves for a more strategic, well-timed transition in the new year. Getting a head start allows you to explore options, review offers, and move at a pace that protects both your clients and your bottom line.
At 3xEquity, we’ve helped over 1,000 advisors understand their options and opportunities to find a better fit. Through that experience, we’ve seen what separates the top transitions from the rest. Here are the key steps to take now so you’re ready when opportunity calls next year.

The NFL Stat Financial Advisors Need To Consider Before A Transition
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In football, some of the most electrifying plays start small and end big. Think of that short screen pass that turns into an 80-yard sprint to the end zone. That extra burst of speed, the vision to find open space, and the ability to break tackles lead to big gains. This is captured in a stat known as Yards After Catch (YAC).
It’s not just about making the catch; it’s about what you do next.
The same is true for financial advisors who switch broker-dealers.
Making a move to a new firm is the catch. What separates good advisors from great ones is how much they grow their business after the move, their “Yards After Catch.”
When an advisor changes broker-dealers, it sets up an opportunity for better tech, more flexible client solutions, branding freedom, and often a fresh narrative to share with clients. But not every advisor turns that opportunity into growth.
“Advisors need to know that the size of the check is just one part of the transition decision,” says Chris Stacey, COO of 3xEquity. “Offers are still very lucrative right now, but the extra yardage comes from how a firm can help you grow and achieve your goals. Ultimately, that ongoing support and growth potential could be even more valuable than the initial transition package. At 3xEquity, we help advisors ask the right questions and understand how the answers apply to their specific circumstances.”
Industry studies show that successful advisors typically grow their AUM by 10-30% within 12 to 24 months of making a move. The best performers often exceed that, gathering new assets and strengthening client relationships faster than they ever could have before.
The move gets you the ball. What you do with it determines how far you’ll go.
The Move is Just the StartWhich Firms Create the Most Yards After Catch?

The Death of Dial-Up: What It Means To Advisors
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In September 2025, AOL will finally shut down its dial-up internet service, ending more than 30 years of a connection method that once defined how millions experienced the online world. For those who remember the whirring modem tones and the thrill of seeing “You’ve Got Mail,” dial-up was more than a technology — it was a gateway to a new era. But as the internet evolved, so did the ways we accessed it. Dial-up’s dominance faded, replaced by broadband and Wi-Fi, which transformed not just the speed of connection but the very nature of what the internet could do.
The story of dial-up is more than a nostalgic trip down memory lane. It is a case study in how something once revolutionary can become outdated, and how the decision to embrace or resist change shapes the opportunities available. That same lesson applies directly to the financial services world and how advisors serve their clients.
When “Good Enough” Feels Right
In the 1990s and early 2000s, dial-up was the standard. For many households, it was their first introduction to the internet, opening doors to email, online shopping, and new ways to communicate. At the time, it was both cutting edge and all that we knew, and more than enough to meet most needs.
In the financial advisory world, the same is true for many advisors and the broker-dealer technology stacks they have used for years. These platforms have supported client communication, portfolio management, and compliance in ways that once felt cutting-edge. They are familiar, reliable, and, for some, still “good enough.”
But “good enough” can be deceptive. It can mask the reality that the world has moved forward and that newer tools are not simply upgrades but gateways to entirely different possibilities.
The shift from dial-up to broadband did not happen overnight. For years, both existed side by side. Some users jumped to high-speed internet as soon as it became available, while others stayed with what they knew, even as broadband users began streaming video, hosting virtual meetings, and storing massive files in the cloud.
Similarly, in financial services, technology adoption varies widely. Advisors who embrace newer, more sophisticated platforms find that they can automate administrative tasks, integrate real-time data into client conversations, and offer a far more seamless digital experience. Those who stick with older systems may not feel they are missing much, until they see what is possible.
The Slow and Fast Pace of Change

Advisor Tech: Who’s In (and Winning) the AI Race?
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Is your BD putting AI to work—or putting it off?
In a profession that once relied on handwritten notes and leather-bound appointment books, financial advisors now stand at the cusp of a seismic shift. Artificial intelligence is no longer just a buzzword floating around fintech conferences. It is actively reshaping client service, productivity, and business growth. When advisors evaluate a firm during transitions, AI adoption must be part of the conversation, not a footnote.
Over the past year, major custodians and broker-dealers have accelerated AI rollouts that go beyond gimmicks. These tools are embedded directly into advisor workflows, not parked in pilot limbo.
Firms like Charles Schwab, Raymond James, LPL Financial, Cetera, and Ameriprise are moving aggressively to implement AI in ways that support client personalization, enhance efficiency, and unlock new revenue opportunities. Let’s take a closer look at how each firm is approaching the AI revolution.
As one of the largest custodians in the RIA space, Schwab is leveraging its size and resources to pilot AI initiatives that align with its broader growth strategy. Schwab serves nearly 15,000 RIAs and manages over $4.7 trillion in assets in that channel alone. The firm is making a deliberate push to bring AI into real-time advisor-client engagement.
Schwab is currently testing 40 AI-driven tools, aimed at improving both efficiency and personalization for advisors and their clients. While the firm hasn’t released granular detail on each tool, the focus is on streamlining workflows, delivering real-time recommendations, and enabling more intuitive service experiences.
In parallel with its AI rollout, Schwab is also expanding its digital asset offerings, including crypto ETF exposure and plans to launch direct trading for Bitcoin and Ethereum. Combined with its AI investments, Schwab is positioning itself as a modern platform that enables forward-looking advisors to meet evolving client expectations.
Raymond James has taken a different route than many competitors, building its generative AI platform internally. The Raymond James AI Search tool allows advisors and associates to use natural language to query internal systems, surface documents, uncover client solutions, and access training materials quickly and accurately.
The tool is designed for seamless integration. Instead of layering new platforms onto an advisor’s workflow, Raymond James makes AI accessible through the systems they already use. With a strong focus on human oversight, the firm emphasizes trust, quality control, and ease of use.
The rollout is backed by leadership investment, including the appointment of a Chief AI Officer and a broader tech roadmap centered on scalable, secure, and advisor-empowering innovation. Raymond James currently allocates nearly $1 billion annually to technology development.
LPL has taken a distinctly pragmatic approach to AI, one rooted in helping advisors adopt usable tools without disrupting their day-to-day work. Rather than reinventing the wheel, LPL is curating a suite of best-in-class third-party solutions and integrating them into existing platforms advisors already know and use.
Launched in late 2024, LPL’s AI Advisor Solutions offering includes:
- Jump – Auto-generates meeting agendas, notes, and CRM entries
- Microsoft 365 Copilot – Creates emails, documents, and data summaries using tools already familiar to advisors
- FMG Mobile – Assists in creating FINRA-reviewed social media and marketing content
- FactSet Transcript Assistant – Summarizes earnings calls and industry insights to help advisors stay informed
Beyond current offerings, LPL is also running an AI Accelerator, inviting selected advisors to pilot new AI use cases such as enhanced onboarding, AI-assisted planning, and predictive insights.

You Gonna Eat That?
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In the economic food chain, someone always ends up footing the bill. Prices go up, margins shrink, and somebody is left saying, “Fine, I’ll eat it.” That’s true with tariffs, oil shocks, crop failures—and now, apparently, with your broker-dealer’s new “service enhancements.”
One of the biggest Broker Dealers just slapped advisors with a new platform fee of 5% on AUM. Yep. Five percent. Not an admin fee. Not a compliance fee. A fresh, juicy bite straight out of your bottom line.
They’re calling it an investment in “technology and tools,” though many advisors will say they were perfectly happy with the existing setup, since nothing is different for many except the fees they have to pay to their Broker Dealer have increased by over 30%.
So now you’ve got 2 choices:1. Pass the cost to your clients, mere weeks after telling them fees weren’t changing.
2. Swallow the cost yourself, and take a nice hit to your own bottom line.
Let’s do some math, shall we?
- $250,000,000 in AUM
- 5% fee increase
- That’s $125,000 in extra fees siphoned off annually; in 10 years that’s $1,250,000
- For... what, exactly?
And if that’s not bad enough, many advisors just went through a massive paperwork exercise with clients—almost a full repapering—after being told it was all routine and definitely not about raising fees. Flash forward a few weeks, and here we are.
Do you want ketchup for that crow you’ll need to eat?
Let’s recap:
- A new 5% fee on AUM
- Little to no perceivable added value
- A fast U-turn after a no-fee increase promise
- Advisors left scrambling to justify the unjustifiable
At this point, the options are limited. And let’s be honest, none of them are good:
- Eat it—and watch your margins shrink
- Pass it on—and look like a liar
But there is a third option.
3. Get a new Broker Dealer that actually lowers your overall fees by 50%.
(And gives you an incentive package of between $2,500,000 to $7,500,000 in this case to make the switch.)
Seriously.
Leave.
Clients like you, not your broker-dealer. Every industry survey confirms it. And while this BD may be banking on your love of that company logo polo in your closet, smart advisors know a lot more advisor-friendly options exist elsewhere.
There are many great broker-dealers that are doubling down on service, support, and cutting-edge tech, without sticking their hands in your pocket.
But switching BDs is risky, right? That’s the story your BD wants you to believe.
Here’s the truth:Moving is manageable. The risks are overblown. And the rewards? Significant.
Especially when you partner with 3xEquity.
We help advisors make informed career decisions every day. We get you multiple offers, help compare, negotiate, and find the best fit at no cost to you.
If you’re getting hit with new fees and tough conversations with clients you don’t have to sit there and eat it.
Take the next step. Reach out to 3xEquity today for a complimentary fee analysis, and let’s see what options are really on the table. You might be surprised how much better things taste somewhere else.

Can Edward Jones Pull Off a Range Rover?
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Edward Jones has long been the entry-level 4x4 of the financial services world. Built for utility, widely available, and designed to get the job done, it was never flashy—but it was accessible. Advisors cut their teeth there, and clients who didn’t know where else to go found a familiar, Main Street option. But now, the firm is shifting gears.
They're not just adding chrome accents—they're rebuilding the chassis.
With new tools like SMAs, discretionary trading, and high-net-worth investment overlays, and with top advisors pulling in $10 million+ in revenue, Edward Jones is clearly trying to ditch its budget-brand image in favor of something more refined. But here's the big question:
Can a brand built for the farm become the vehicle of choice for the wealthy?
Land Rover started life in the mud. Literally. Designed in post-war Britain to serve farmers, it was a utilitarian vehicle built to be hosed down at the end of the day. But over time, it evolved. The Range Rover—its more polished sibling—entered the picture in 1970, keeping the go-anywhere DNA but adding leather, tech, and status.
Now? A Range Rover is as likely to be seen at a vineyard or private school car line as it is on a trail in Wales. Land Rover pulled off the rare feat of keeping its soul while upgrading its image.
Edward Jones is hoping to do the same.
The Range Rover Blueprint

Apple Eyes Your BizDev Strategy
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For decades, cold calling was the bread and butter of client acquisition for financial advisors. It was a numbers game. Call enough people, and a few would say yes. But in 2025, the game is changing and in this case, Apple isn’t exactly your best friend.
With iOS 26, Apple is introducing a new Call Screening feature that changes how unknown calls reach iPhone users. Instead of ringing through, these calls are intercepted by an AI assistant. The caller is prompted to state their name and reason for the call, and the recipient sees a live transcript before deciding whether to answer. Think of it as voicemail before the phone rings.
Here’s why that matters:3xequity.com

No “Perfect” Time to Move, But 2025 Stands Out for Advisor Transitions
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2025 is shaping up to be an especially promising year for financial advisors considering a move to a new firm. Industry veterans will tell you there’s never a perfect time to change broker-dealers. Markets are always shifting, and there are always reasons to stay put. Yet current conditions make now one of the strongest windows in recent memory for a transition.
The advisor movement momentum that began accelerating last year hasn’t let up. If anything, it’s still a mover’s market. Even amid volatile markets and global uncertainty, top-producing teams are continuing to make big moves in 2025. Why? In part because firms are dangling some of the richest transition deals and recruitment incentives we’ve seen in years. Many broker-dealers are upping the ante with significant signing bonuses and aggressive recruitment campaigns to attract talent.
In short, while there may never be a “perfect” moment, 2025 offers a near-perfect convergence of opportunity and incentive for advisors ready to take the leap.
If you’ve been contemplating a change but find yourself hesitating, you’re not alone. Many advisors talk themselves out of making a move due to fear of the unknown. Whether it’s concern over client reactions, the hassle of transition, or simply inertia, it’s natural to be cautious. Change can be scary, and the fear of the unknown often makes people settle for a “good enough” status quo.
However, in hindsight, advisors who do overcome those fears and transition rarely regret it. In fact, a common refrain from those who have moved is, “I wish I had done it sooner.” The worst-case scenarios that kept you up at night — losing clients, disruption to your business — tend not to materialize in reality. Clients are typically far more loyal to you than to your firm’s logo.
Overcoming the Fear: Most Advisors Wish They’d Moved Sooner
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Should Florida Advisors Be Worried About CHOICE?
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With the CHOICE Act poised to strengthen non-competes in Florida, advisors may face a shrinking window of opportunity.
Florida is about to become ground zero in the national tug-of-war over non-compete agreements. On July 1, 2025, the state’s new CHOICE Act takes effect—granting firms broader power to restrict where and when high-earning professionals, including financial advisors, can work after they leave.
While the Federal Trade Commission aimed to ban non-competes altogether, its rule was blocked in federal court. Florida, meanwhile, is heading in the opposite direction—offering employers expanded legal muscle to enforce restrictive covenants.
For advisors thinking about a transition, the question is no longer if this will impact you. It’s when—and how much.
The CHOICE Act introduces several advisor-unfriendly provisions:
Up to four years of enforceable non-compete restrictions for high earners (over twice the county wage average—typically $140,000+).
Mandatory preliminary injunctions—meaning advisors could be sidelined before a judge even rules.
Presumption of enforceability—it’s now up to you to prove the non-compete is unreasonable.
Geographic expansion—firms can apply these restrictions more broadly, potentially locking advisors out of whole markets.
It’s the kind of law that can stop a career change cold—especially for advisors thinking of joining a new firm, going independent, or taking clients with them.
What makes this moment unique is the timing. Advisors have until July 1 to leave under the current legal framework. After that, they’ll be fighting uphill battles in courtrooms shaped by the CHOICE Act’s employer-first language.
This could have a chilling effect on advisor mobility—or, more likely, it could accelerate it. If you're already weighing your options, this might be the last best moment to move without risking the legal quicksand the CHOICE Act promises.
The broader trend has been toward greater freedom for advisors. States like California and Washington ban non-competes outright. The FTC's now-stalled effort reflects growing national recognition that restricting movement hurts innovation, competition, and clients.
Florida’s move is an outlier—and advisors should take note. If your ability to serve clients and grow your practice matters, so does jurisdiction. Waiting could mean more legal risk, less leverage, and fewer options.
Transitions are always about timing. But with the CHOICE Act taking effect in just weeks, the window for a clean break is narrowing fast.
At 3xEquity, we help advisors confidentially explore their transition options, compare offers, and move on your terms—not your firm's. If you've been waiting for a sign, this could be it.
If you are a Florida advisor who has been considering a move, you might want to expedite your timeline - significantly. Although most transitions take months, we've worked with advisors to move them in just a few weeks.
Get started now by securing multiple offers, all while you remain 100% anonymous.

Time to Hit Pause: Why Commonwealth Advisors Should Step Back
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Hello and welcome to another episode of AdvisorTrends, 3x Equity's podcast where we explore what’s new, what’s next, and what’s working for financial advisors who are thinking about growing their practice.
Today I want to talk about the value of hitting the pause button. If you’re a Commonwealth advisor, odds are your phone’s been ringing more than usual lately. Emails, calls, text messages — all pitching you on why you should make a move, or stay where you are, or talk to this recruiter, or take that retention bonus.
The LPL acquisition of Commonwealth has created what we’d call a full-blown recruiting frenzy — and you’re the prime target. And honestly? That makes sense.
You’re experienced, you have loyal clients, and you’ve built something valuable. Everyone wants in on that.
LPL’s reportedly offering retention packages around 50 basis points of assets. Cetera's coming after you publicly. Fidelity is quietly encouraging RIAs on their custodial platform to recruit you. And that’s just the activity you see.
But before you respond to any of it — before you return a call, or sign anything, or even mentally lean in one direction — here’s our advice:
Hit pause. Silence the phone. Step back.
This isn’t just another business decision. For many of you, this could be the biggest career move you make.
And it deserves the same strategic thinking you give to your clients every day.
Now, if you really wanted to go to LPL — and for some advisors, that’s absolutely the right move — odds are you would’ve made that decision before the deal was announced. You’d have had more control, a potentially bigger check, and the ability to design the transition on your terms.
But now the landscape has changed. Your leverage is different. And the volume of noise has gone way up.
So what should you do?
You talk to someone who’s seen every angle of this process. A transition consultant.
At 3xEquity, we help advisors explore offers from across the industry — confidentially, efficiently, and without the pressure of a sales pitch. It’s not just about comparing numbers. It’s about understanding what you want for the next chapter of your business and then helping you find the best platform, deal, and fit to match it.
Our COO, Chris Stacey, put it best. He said, “There’s a lot of emotion in the air. We encourage advisors to take a beat, get clear on what they really want, and let us do the work of surfacing the best options.”
Because that’s what this moment calls for: clarity, not chaos. Strategy, not speed.
So while the calls come in, while the recruiters circle, while the offers stack up — do yourself a favor:
Step back, take a breath, and talk to someone who can help you see the whole board.
This isn’t about who wants you.
It’s about where you want to be.
And when you’re ready, 3xEquity is here to help you get there — with confidence.
If you’re curious about what a move could look like, it starts with one easy step: head to 3x Equity dot com, click the link, and get multiple offers—100% anonymously.
Thanks for listening to AdvisorTrends.

Why the Best Advisors Focus on “Yards After the Catch”
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In football, some of the most electrifying plays don’t happen at the moment the ball is caught — they happen after the catch. That extra burst of speed, the vision to find open space, and the ability to break tackles lead to big gains. This is captured in a stat known as Yards After Catch (YAC). It’s not just about making the catch; it’s about what you do next.
The same is true for financial advisors who switch broker-dealers.
Making a move to a new firm is the catch. What separates good advisors from great ones is how much they grow their business after the move — their “Yards After Catch.”
When an advisor changes broker-dealers, it sets up an opportunity — better tech, more flexible client solutions, branding freedom, and often a fresh narrative to share with clients. But not every advisor turns that opportunity into growth.
Industry studies show that successful advisors typically grow their AUM by 10-30% within 12 to 24 months of making a move. The best performers often exceed that, gathering new assets and strengthening client relationships faster than they ever could have before.
The move gets you the ball. What you do with it determines how far you’ll go.
Some broker-dealers and RIA platforms are simply better at setting advisors up for success after a move. They provide better “blocking” — smoother onboarding, strong operational support, superior client-facing technology, and marketing resources to help advisors build momentum.
Elite RIAs and Hybrid Models (e.g., Dynasty Financial Partners, Kestra Private Wealth Services) typically produce the highest YAC. Advisors gain maximum flexibility and entrepreneurial control.
Independent Broker-Dealers (e.g., LPL Financial, Commonwealth, Raymond James Financial Services) create strong YAC potential by offering better platforms and technology.
Boutique Firms (e.g., Rockefeller Capital Management, Steward Partners) offer white-glove onboarding and prestige, often leading to an influx of new high-net-worth clients.
Player Profile #1: The Veteran Playmaker
Background: $120M AUM wirehouse advisor, 18 years in the business.
Move: Transitioned to an elite RIA platform offering full independence.
Result: Retained 92% of clients and grew AUM by 25% within 18 months.
YAC Factors: Used newfound flexibility to roll out financial planning services; rebranded personally; leveraged better client portal tech to increase referrals.
Player Profile #2: The Rising Star
Background: $45M AUM independent advisor looking to scale.
Move: Shifted to a boutique hybrid RIA offering stronger marketing support.
Result: Retained 88% of clients and grew AUM by 40% within 15 months.
YAC Factors: Took advantage of marketing resources to create a webinar series, leading to new client acquisitions and deeper wallet share from existing relationships.
If you’re considering a move — or have recently made one — here are the keys to maximizing your post-move growth:
Communicate Early and Often: Clients should feel like they’re part of your journey, not bystanders.
Rebrand and Relaunch: Use the move as a reason to refresh your brand and service offering.
Use the New Tools: Better tech, better planning capabilities, and better communication tools need to be front and center.
Market Aggressively: Announce your move, your new capabilities, and how it benefits clients. Don’t be shy.
In today’s competitive environment, making the move to a new firm is important — but it’s what you do after the move that defines your success.
The best advisors are YAC players. They use the move not just to survive, but to sprint ahead. They build bigger businesses, deepen client loyalty, and set themselves up for long-term wins.
If you’re considering a move, ask yourself: Am I just trying to make the catch? Or am I ready to take off down the field?
Need help designing the right move? At 3xEquity, we specialize in helping advisors catch the ball and rack up serious Yards After Catch.

Does Your Practice Need a Torpedo Bat?
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Hello and welcome to another episode of AdvisorTrends, 3x Equity's podcast where we explore what’s new, what’s next, and what’s working for financial advisors who are thinking about growing their practice.
Today I want to talk about baseball. More specifically—about a new piece of equipment that’s quietly shaking up Major League Baseball. It’s called the torpedo bat. And while it might sound like a gimmick, it’s actually based on some very smart physics—and the results are turning heads across the league.
The Yankees were the first to start using them. These bats look different—shorter barrels, more mass redistributed toward the hands, kind of like a bowling pin. They’re designed so that the sweet spot aligns with where hitters actually tend to make contact. So instead of changing a player’s mechanics, the bat just makes better use of the swing they already have.
And it’s working. More power, cleaner contact, and record-setting performances.
Other teams have started to follow suit. Because when something that small can deliver results that big, you pay attention.
And it got us thinking—what’s the torpedo bat for financial advisors?
Because the truth is, just like athletes, advisors spend years refining their craft. You train, you analyze, you improve. But sometimes it’s not about working harder. It’s about using better tools.
And for many advisors, the broker-dealer you’re currently with might be the equivalent of an outdated bat. It’s not that you’re swinging wrong—it’s that you’re working with equipment that just isn’t optimized for how you really operate.
That’s where we come in.
At 3xEquity, we help financial advisors find their version of the torpedo bat. We’re transition consultants—we help you explore new broker-dealer options quietly, anonymously, and on your terms.
We don’t push a specific firm. We don’t chase a big check just for the sake of it. What we do is get to know what matters to you—your style, your business, your goals—and then help you get multiple offers that align with that. We help you find the firm that gives you the best chance to thrive, with tools, tech, culture, and support that actually match the way you work.
We’ve got relationships with over 200 broker-dealers and RIAs. If there’s a better fit out there for your practice, we’ll help you find it.
So here’s the big question: are you still swinging with the bat you started with? Or is it time to pick up something new and unlock a new level of performance?
If you’re curious about what a move could look like, it starts with one easy step: head to 3xEquity.com.
So here’s the big question: are you still swinging with the bat you started with? Or is it time to pick up something new and unlock a new level of performance?
If you’re curious about what a move could look like, it starts with one easy step: head to 3x Equity dot com, click the link, and get multiple offers—100% anonymously.
You’ve already put in the work. Let 3x Equity help make sure you’ve got the right tools to take it even further.
Thanks for listening and we'll catch you next time on AdvisorTrends.3xequity.com, click the link, and get multiple offers—100% anonymously.
You’ve already put in the work. Let 3x Equity help make sure you’ve got the right tools to take it even further.
Thanks for listening and we'll catch you next time on AdvisorTrends.

LPL, Commonwealth, and the Power of Choice
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Today we’re talking about some major rumblings in the wealth management world. Word is, LPL Financial—the industry's undisputed recruiting juggernaut—may be acquiring Commonwealth Financial Network, one of the most respected boutique firms in the space.
Now, if you’re a Commonwealth advisor, you’re probably paying close attention to this. And you should be.
Let’s zoom out for a second.
LPL has been on a serious hot streak. Over the last couple of years, they’ve built a value proposition that’s incredibly appealing to a broad range of advisors. Their tech, their scale, their service model—it’s working. And we’ve helped a lot of advisors make the move to LPL. For many, it’s been the right choice.
But here's the key point: they chose it. They didn’t get swept up in an acquisition. They didn’t wake up one morning and find out their business was now part of a much larger machine.
They made a move—on their terms.
That distinction matters.
When LPL acquired Atria, many Atria advisors had a decision to make: go along for the ride, or chart their own course. And a surprising number of them chose to explore their options. They got offers from other broker-dealers, looked at how the economics lined up, compared support models—and many made a move that better fit their needs and goals.
Why? Because choice is power.
If you’re a Commonwealth advisor listening to this right now, you might be thinking, “Well, if I end up at LPL, what’s the big deal?” And the truth is, for some of you, that may be a great outcome.
But if you had gone to LPL on your own—if you had initiated that move—you would’ve likely received a transition bonus, additional onboarding support, and more negotiating leverage. In other words, you would’ve benefited from the move.
That’s not always the case when your firm gets acquired.
We get it—change can be overwhelming. But it’s also an opportunity. And at 3xEquity, we’re here to help you turn that uncertainty into advantage.
We make it easy, confidential, and zero-pressure to get transition offers from multiple top broker-dealers—so you can see what your business is truly worth in today’s market.
Even if you decide to stay put, the process gives you clarity. It gives you options. And, most importantly, it puts you in control.
Because at the end of the day, no one knows your business better than you. And no one should be making career decisions on your behalf.
So whether this LPL–Commonwealth deal goes through or not, don’t wait to see what happens. Take action. Own your next move.
Thanks for tuning in to AdvisorTrends. If you liked this episode, be sure to subscribe, share it with a colleague, and visit 3xEquity.com to start exploring your options today.
Until next time—keep growing, keep leading, and remember: the power is in your hands.

What Financial Advisors Can Learn from Earl Weaver: The Original Data-Driven Manager
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Welcome to AdvisorTrends, the podcast where we explore the moves, strategies, and insights shaping the future of financial advising. I’m your host, and today, we’re talking baseball.
That’s right—baseball season is back next week, and with it comes the kind of optimism that financial advisors know well. It’s the feeling of fresh starts, tight game plans, and looking for the edge that’ll help you win all season long.
And speaking of strategy—there’s a new biography climbing the New York Times Best Sellers list that caught our attention. It’s called Earl Weaver: Baseball’s Relentless Genius, by John W. Miller. Now, if you’re a student of the game—or just remember the golden age of the Orioles—you know the name. Earl Weaver was the legendary manager of the Baltimore Orioles from the late ’60s through the mid-’80s. Fiery, brilliant, ahead of his time.
But here’s the thing. As a financial advisor, there’s a lot you can learn from how Earl Weaver managed a baseball team. In fact, his philosophy feels like a playbook for running a modern advisory practice.
Let’s dig in.
First off—know your numbers cold. Weaver didn’t trust gut feelings. He tracked stats, matchups, and tendencies on handwritten index cards. He was using data before data was cool.
Sound familiar? The best advisors today are numbers-driven. They use CRMs, planning software, portfolio analytics. They understand which clients are growing, which segments are profitable, and what their real margins are. Data drives better decisions—for your clients and your business.
Next—stick to a winning philosophy. Earl had one: pitching, defense, and the three-run homer. No bunts. No wasted outs. Just high-percentage plays that moved the needle.
Your version might be planning, risk management, and tax-smart strategies. Whatever it is—know it, own it, and execute it. Advisors who try to be everything to everyone often end up losing focus, and clients can tell.
Third—maximize matchups. Weaver was a master at this. He’d shuffle the lineup, bring in pinch hitters, and play the odds.
For advisors, it’s about fit. Are you working with the right clients? Are you in the right environment to thrive? Is your broker-dealer giving you the support, tech, and freedom you need to deliver your best performance? If not, that’s a bad matchup—and it may be time to rethink the lineup.
Now—say it straight. Weaver didn’t sugarcoat. He was direct, but his players respected him. They knew he had their backs.
Clients want that same honesty. They want an advisor who tells them the truth, even when markets are rocky or the plan needs adjusting. That kind of candor builds long-term trust..
And speaking of backing your team—Weaver was legendary for getting ejected from games to defend his players.
As an advisor, you’re in your clients’ corner. Whether it’s helping them navigate a major life event, a bear market, or a tough tax year, you’re the one stepping up to bat for them. That advocacy? It matters more than you think.
Now here’s one more thing—consistency wins. Weaver never had a losing record in his first 14 years. He didn’t just have good seasons—he built a system that worked year in and year out.
That’s what we’re all aiming for as advisors. Not just a good quarter. Not just a solid AUM number. But a practice that performs, delivers, and scales consistently—over time.
But let’s be real. Not everyone’s in the right place to make that happen.
Earl Weaver only ever managed one team: the Baltimore Orioles.. And for many financial advisors, that’s the story too.
When the fit is right...
But what if your story is different?
What if your current firm no longer has the technology you need? What if your growth feels capped? What service and support aren’t what they used to be?
That’s when it’s time to talk to a transition consultant like 3xEquity. We help advisors get clarity, explore new opportunities, and secure transition offers—confidentially and without commitment.

Would You Switch Firms In This Market?
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A recent Reddit post titled “Would you switch firms in this market?“ caught our eye. It’s a great question and likely one that’s on the mind of many advisors—whether they were mid-process on a transition or were considering dipping their toe in the water. With markets experiencing increased volatility, the timing of a move can feel uncertain. But in reality, waiting for the “perfect” moment is often a losing game.
In fact, market turbulence can present unique opportunities. Clients are more likely to take your calls, as they’re actively seeking reassurance and guidance. A transition, when positioned correctly, isn’t just about a move—it’s about upgrading your ability to serve your clients. If a new firm offers better technology, superior products, and improved resources, that can be a game-changer in helping clients navigate uncertainty with greater confidence.
Consider this: just a few weeks ago, markets were at their peak. Could stability come just as quickly? Will you wish you were further along in the process in a few weeks? The reality is that trying to time a move—just like trying to time the markets—is nearly impossible. What matters most isn’t when you move, but why you move. If an opportunity is the right fit for you and your clients, that’s what should drive your decision.
And when making a move in volatile times, working with a transition consultant becomes even more valuable. The right consultant takes care of the heavy lifting—handling securing offers (while keeping you anonymous), meeting logistics, and much more—so that you can stay focused on what truly matters: your clients. Keeping them informed and reassured through a transition is critical, and with expert support behind you, you’ll be free to have those conversations without distractions.
At the end of the day, the question isn’t just whether you should switch firms in this market—it’s whether the right opportunity is on the table for you to move to. If it is, waiting for the “perfect” time could mean missing out on the best fit for you and your clients.
Curious to get started? 3xEquity is ready to help you find your best fit. Follow this link to begin.

Navigating a Transition in Chaotic Times: Why Now is the Time to Work with a Consultant
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The past few weeks have been, simply put, chaotic. The speed of domestic and global events has accelerated, making it harder to keep up—let alone plan for the future. Technological advancements in AI and breakthroughs in medical and pharmaceutical fields are moving at a phrenetic pace. Meanwhile, geopolitical shifts and economic uncertainty have many financial advisors fielding more client calls than ever before.
If you had 2025 circled as the year to consider a transition, you’re not alone—but you might also be feeling that now is not the right time to focus on making a move. The sheer volume of information, market shifts, and client concerns may have you thinking that staying put is the easier choice.
But here’s the reality: the world isn’t slowing down. If anything, the pace of change is only increasing. And in times like these, making the right move is even more critical for the long-term success of your practice. That’s where 3xEquity comes in.
We understand that your priority is serving your clients—especially in turbulent times. That’s why partnering with a transition consultant like 3xEquity is crucial. We do the legwork so that you can focus on what you do best: managing and growing assets.
Here’s how we make the transition process seamless:
✅ Securing Multiple Offers: We leverage our industry expertise and extensive network to bring you the best transition deals available—without you having to chase them down.
✅ Arranging & Analyzing Meetings: We coordinate meetings with top broker-dealers, take notes, and provide analysis so you can make informed decisions without losing time.
✅ VIP Visits & War Room Strategy: We schedule VIP visits and then guide you through a strategic, war room-style decision-making process to ensure you’re choosing the best fit for your future.
Despite the chaos, one thing remains constant: competition for top advisor talent is still fierce. Broker-dealers are offering some of the biggest transition packages in years, and you don’t want to miss your chance to capitalize on these opportunities.
The world may be moving fast, but that doesn’t mean your transition has to be overwhelming. With 3xEquity by your side, you can stay focused on your business while we secure the best path forward for you.
Reach out to 3xEquity today and take the first step toward your next chapter—without missing a beat.
Let Us Handle the Heavy Lifting Don’t Miss Out on the Largest Transition Packages in Years

BD Shocked Advisors Are Exiting Through Door It Built
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Turns out, if you build an exit ramp and start pushing people toward it, they might just take the hint. Who could have seen that coming?
As reported by AdvisorHub, UBS executives are sending mixed signals to their advisors. On one hand, they’re openly acknowledging that the firm is bracing for a wave of broker attrition following its recent compensation changes. On the other, those very changes are actively pushing out a critical segment of their workforce: advisors generating between $500K and $750K in annual revenue. While UBS frames the adjustments as a strategic realignment, the message to advisors in this revenue range is loud and clear—you’re not the priority anymore.
For many, UBS has been a comfortable home, providing brand recognition, a strong platform, and the resources to support their clients. But now, those same advisors are being squeezed by payout reductions and the elimination of key incentives like the teaming bonus. If you’re in that sweet spot between $500K and $750K in production, you have to ask yourself: Does UBS still want me here? The firm’s actions suggest otherwise. And if they don’t want you, why stay?
While UBS may be tightening the screws, other broker-dealers are rolling out the welcome mat. There are plenty of firms that would love to add experienced advisors with strong books of business to their rosters. And they’re willing to put serious money behind those efforts.
But making a move isn’t something to rush into blindly. That’s where 3xEquity comes in
https://3xequity.com/blog/bd-shocked-advisors-exiting-through-door-it-built

What Do the Latest Cerulli Findings Mean for Curious Advisors?
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The latest Cerulli Associates report paints a complex picture of the wealth management industry: advisor headcount is stagnant, top talent is scarce, and broker-dealers are competing fiercely for a shrinking pool of professionals. For advisors curious about their future, these findings offer both challenges and opportunities—but only for those willing to elevate their game.
With advisor headcount growing by a mere 0.2% over the last decade, the talent pool remains shallow. Broker-dealers, sensing this scarcity, are increasingly willing to overpay for top talent. The independent broker/dealer (IBD) and RIA channels are making significant gains in market share, further fueling the competition. For advisors, this means the potential for lucrative offers has never been higher.
The numbers tell the story:
The IBD channel leads in headcount market share at 16.5%, with the highest asset share at 12.7%.
Independent RIAs saw the largest asset growth, rising from 12% to 16% over the past decade.
Despite these gains, the wirehouse channel continues to control over a third of industry assets, even as its headcount is projected to decline further. This intense competition for talent is driving broker-dealers to sweeten the pot, particularly for experienced advisors managing substantial assets.
While broker-dealers are willing to pay top dollar, only advisors who distinguish themselves as exceptional—not merely competent—will command the most significant paydays. The Cerulli report reveals that 67% of assets are managed by practices with more than $500 million in AUM, with half of these practices open to acquisitions. These are the practices that broker-dealers are targeting.
So, what separates a “good” advisor from a “great” one?
Client-Centric Innovation: Great advisors leverage advanced technology to streamline operations, offer personalized client experiences, and maximize efficiency.
Practice Growth: They actively seek to grow their assets under management (AUM) through acquisitions, client referrals, and targeted marketing strategies.
Succession Planning: Advisors who proactively develop a business succession plan—from valuing their practice to structuring deal terms—demonstrate foresight that attracts broker-dealer interest.
If you’re an advisor eyeing a transition, here’s how to position yourself for success:
Assess Your Value: Understand how your AUM, client demographics, and business model compare to the industry’s top-performing practices. Now is the time to secure a practice valuation to truly understand where you are at and the potential for growth and acquisitions. Click here to learn more.
Independent advisors managing less than $500 million in AUM should consider strategies to scale up, as broker-dealers prioritize larger practices.
Focus on Succession Planning: According to Cerulli, 37% of advisors plan to retire within the next decade, yet 26% lack a clear retirement plan. Developing a well-thought-out succession strategy not only secures your future but also makes your practice more attractive to buyers.
Elevate Your Skillset: Clients and broker-dealers alike value advisors who stay ahead of industry trends, adopt cutting-edge technology, and provide unparalleled service. Continuous improvement is critical.
Leverage Transition Consultants: Working with a consultant can help you navigate the competitive landscape, identify the best opportunities, and secure the most favorable transition package.
The Cerulli findings make one thing clear: the financial advisor landscape is changing, and those changes present both challenges and opportunities. Broker-dealers continue to overpay for top talent like its a precious metal, but only those advisors who stand out as industry leaders will reap the rewards. For good advisors, now is the time to focus on becoming great. By growing your practice, refining your skills, and preparing for the future, you can position yourself for the industry’s

A 1,563% Spike In Google Searches Has Us Reading Between The Lines On This BD
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Google’s data rarely lies, and last week, searches for “how to quit Edward Jones” were up an eye-popping 1,563%. While we can’t confirm every search came from an Edward Jones advisor Googling their way out the door, it paints an interesting picture—one that shouldn’t come as much of a surprise.
Edward Jones has long been a solid launchpad for advisors entering the business. And for some, it’s even a long-term haven: the structured environment, the lifestyle, and the proverbial free-flowing Kool-Aid suit their needs perfectly. But for many others, especially those who’ve reached a plateau, the cracks in the facade become harder to ignore. And those cracks often widen at this time of year.
The end-of-year/beginning-of-year period is prime time for reflection and fresh starts. It’s no coincidence that advisors across the industry tend to pop their heads up like curious meerkats, scanning the landscape for greener grass. At Edward Jones, the itch to move often stems from:
- Hitting a Wall: Whether it’s running up against old stigmas about Edward Jones’ reputation or feeling limited by the firm's product offerings, advisors often find their growth stalling.
- The Need for a Big Name: Many Edward Jones advisors crave the prestige of a firm with a broader footprint or more modern positioning.
- Operational Challenges: While the firm's structure can be great for newer advisors, experienced advisors may find it restrictive.
First, don’t panic. You’re not alone. Here’s what we recommend:
- Secure Multiple Offers: Whether you’re just curious or fully ready to jump ship, understanding your options is crucial. Every firm has different strengths, and you want to find the best fit for your unique needs.
- Evaluate Growth Opportunities: Take a hard look at your book of business. Can you grow where you are? Or does a transition offer the infrastructure and support you need to thrive? Sometimes, the answer isn’t as obvious as you think.
- Lean on Experts: Transitioning is never easy—there are compliance issues, client notifications, and operational logistics to consider. By partnering with a transition consultant like 3xEquity, you can focus on making the best decision for your career while leaving the headaches to someone else.
- Think Strategically: Moving firms isn’t just about the biggest check. It’s about long-term growth, support, and freedom to run your business your way.
At 3xEquity, we specialize in helping advisors like you navigate the transition process. Whether you’re ready to move now or just exploring your options, we can provide you with multiple offers, confidentially and hassle-free. The end of the year is the perfect time to reflect on your career, but let’s make sure your web searches are less about how to quit Edward Jones and more about where your next chapter begins.
Oh, and while you’re at it, save some bandwidth for vacation destinations and big game predictions. After all, a fresh start deserves some well-earned relaxation and a winning strategy.
Why Advisors Are Looking Around: What To Do If You’re Googling “How to Quit Edward Jones?”Why Not Let Us Help?

What A Polar Bear Plunge Can Teach You About Your Practice
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Welcome to another episode of AdvisorTrends, 3xEquity's podcast on advisor transitions and strategies for growing your practice. It’s New Year’s, and for many of you, that means it’s time for your local Polar Bear Plunge. In this episode, we’ll dive into how this icy tradition is the perfect analogy for exploring a transition to a new broker-dealer. Grab your coffee and let’s go!
If you’ve ever taken part in a Polar Bear Plunge, you know it’s an experience like no other. On the morning of New Year’s Day, you and hundreds of others gather at the edge of a freezing lake. You’re bundled up, questioning your life choices, but you’re committed. On the count of three, you strip down to your swimsuit, brace yourself, and charge into the water.
Sounds exhilarating, right? Well, maybe once it’s over. But here’s the truth: the plunge is 98% mental. The thoughts running through your head beforehand are the real challenge. “It’s too cold.” “What am I doing?” “This is going to be awful.” And yet, as soon as you’re in, you realize it’s not as bad as you’d imagined. In fact, the water is often warmer than the air, and the real cold part comes when you’re running back to find your towel in the mud.
Now, how does this relate to transitioning to a new broker-dealer? It’s all about the mindset. Just like the Polar Bear Plunge, making a move is mostly mental. The hardest part is overcoming the fears and doubts that keep you stuck. Will it be too hard? What if it’s not the right fit? What if I regret the decision?
Here’s the thing: once you take the leap, you’ll find that the transition is often easier than you’d expected. Sure, there are adjustments, but you’ll also get that adrenaline rush that comes from making a bold move—from doing something that can significantly impact your year and your career for the better.
At 3xEquity, we’re here to help you take that plunge. If you’re thinking about exploring a transition in 2025, we’ll guide you through the process, ensuring your needs and goals are met. We’ll help you find the best fit and maximize your transition package, all while keeping you 100% anonymous until you’re ready to engage directly with a broker-dealer. And the best part? Our services are completely free to you. You’ll get expert advice and assistance without paying a dime.
So, whether you’re standing on the shoreline of a freezing lake or weighing the pros and cons of a move to a new broker-dealer, remember this: the hardest part is committing to take that first step. Once you do, you’ll be surprised by how quickly things start to fall into place.
Before we wrap up, here are three quick tips for those of you gearing up for an actual Polar Bear Plunge:
Keep your car running with the heat on high so you have a warm retreat waiting.
Bring a thermos of coffee or tea to warm you up afterward.
Embrace the absurdity! Take pictures, laugh, and enjoy the experience—it’s a fun way to kick off the year.
Happy 2025! Where will you grow this year? Thanks for tuning in to this episode of AdvisorTrends. Until next time, keep challenging yourself and growing your practice with bold moves.

As 2024 Ends, Why Advisors Should Look Toward 2026
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Undoubtedly, lots of good things will happen in 2025 and we don’t want to skip over it completely, but 2026 might be where it's at, especially for advisors who are eyeing a transition. As we close out 2024, here are key reasons why 2026 should already be on your radar:
Get on the Glide Path
The best transitions aren’t rushed; they’re planned. Although some transitions can take just weeks, most require a few months, and the most seamless moves can take up to a year or more. Starting your journey early—by exploring opportunities and securing offers now—positions you to act with clarity and confidence. Knowing where you stand allows you to:
- Understand what BDs are willing to offer.
- Identify areas where you can boost your value.
- Strategize your move on your timeline, not theirs.
Takeaway: Begin exploring your options now to ensure you’re in control when the time is right.
Grow to Increase Your Payout
BDs continue to reward top-producing advisors with outsized transition packages. If maximizing your payout is a priority, use 2025 to focus on growth. The earlier you expand your book of business, the more it will reflect in your trailing 12-month production (T12), which most BDs use to calculate their offers.
Consider strategies to:
- Strengthen client relationships.
- Attract new clients or deepen existing ones.
- Optimize your business structure to showcase growth potential.
Takeaway: Treat 2025 as your runway for growth and watch your 2026 opportunities soar.
The Best Defense Is a Good Offense
The financial industry has been shaken by mergers and acquisitions in recent years, leaving many advisors displaced or working under a BD they didn’t choose. By proactively planning your transition, you gain control over decisions that appear beyond your control.
When you’re already moving towards a transition:
- You’re prepared to pivot if your current BD’s situation changes.
- You retain negotiating power.
- You safeguard your clients and your business from instability.
Takeaway: Proactively plan your move to stay ahead of industry shifts.
Partner with a Transition Consultant to Maximize Your Potential
A smooth and successful transition starts with expert guidance. That’s where a transition consultant like 3xEquity comes in. By working with 3xEquity, you can:
- Secure multiple competitive offers while remaining 100% anonymous.
- Receive expert advice on maximizing your transition package.
- Lay out a step-by-step plan tailored to your goals.
With 3xEquity, you’re not just reacting to opportunities; you’re controlling the conversation about your career.
Takeaway: Collaborate with experts to ensure a smooth and successful transition.
As the clock ticks down on 2024, don’t just look forward to 2025. Think bigger. Think 2026. The groundwork you lay today can create opportunities beyond what you’ve imagined. Ready to take the first step? Let 3xEquity help you turn your plans into reality. The future is closer than you think—start building it now.

Money Can’t Buy Happiness, Can Moving Firms?
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As we close out another year marked by significant transition activity in the financial advisory space, it’s clear that for many, the decision to move isn’t just about dollars and cents—it’s about satisfaction, growth, and building a better future.
Still, skepticism lingers among advisors weighing their options. If you’re one of them, let’s take a look at the numbers.
One of the biggest concerns for advisors is the time and disruption a transition might bring. However, recent data from LPL Financial should put some of those worries to rest. In 2023, the average transition took just 45 days. Even more encouraging, advisors were able to transfer an average of 87% of their AUM within the first two months.
For those who value speed and simplicity, services like 3xEquity offer a game-changing advantage. They provide a faster path to multiple offers from top broker-dealers, empowering advisors to take control of their careers with less hassle.
The short answer? Yes.
According to Fidelity, nearly all advisors (92%) who transitioned in recent years report being happy with their decision. But it’s not just about personal satisfaction. A significant majority (80%) say they are in a better financial position post-move.
And the numbers back it up: advisors who’ve been with their new firms for three to five years saw an average AUM increase of 59%—jumping from $105M pre-move to $167M post-move. That kind of growth is not just career-altering; it’s life-changing.
Perhaps most telling of all, satisfaction skyrocketed after the move. Before transitioning, only 8% of advisors reported being satisfied with their firm. After making the leap, that figure surged to 67%.
For those still on the fence, the good news is that the process doesn’t have to be daunting. Transition consultants, like those at 3xEquity, remove the hassles, helping you remain laser-focused on serving your clients. Their expertise turns an intimidating process into an empowering experience, offering you tailored solutions and support every step of the way.
As 2025 approaches, it’s worth asking yourself: Am I truly satisfied where I am? If the answer is no, the data tells a compelling story—it might be time to take the leap. Because while money might not buy happiness, moving to the right firm just might.
The Transition Timeline: Faster Than You ThinkIs the Grass Greener on the Other Side?Making the Move Easier

UBS Opts For Best Ball Format In 2025 Comp Plan
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UBS has joined Morgan Stanley, Wells Fargo, and Merrill Lynch in unveiling updates comp plans for 2025 aimed at growth and profitability—but not without ruffling some feathers.
UBS made waves with its decision to abandon its unique team-based grid rate system in favor of what looks like a “Best Ball” approach, where team members’ payouts are based on the highest producer’s individual revenue. For some high-performing teams generating $10 million or more in revenue, the shift could mean pay cuts of roughly 4%. Lower-producing advisors will also feel the squeeze, with core payout grid rates trimmed by as much as four percentage points for brokers under $750,000 in production according to reporting by AdvisorHub.
To offset these cuts, UBS is offering a revamped growth award with bonuses of up to 4.5% of revenue for hitting targets like net new money and client relationship growth. Banking product payouts are also seeing a modest bump, such as lines of credit increasing to 15% from 11%.
UBS’s focus on profitability comes amid scrutiny of its lagging U.S. wealth unit, which posted a 12% profit margin last quarter compared to Morgan Stanley’s impressive 28%. With cost pressures mounting, some brokers feel the squeeze, leaving many to wonder if the grass might be greener elsewhere.

When Is the Right Time to Leave Edward Jones?
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Welcome to AdvisorTrends, the podcast for financial advisors navigating career transitions and seeking the best fit in the world of broker-dealers. Today, we're diving into a question many advisors face at some point in their careers: “When is the right time to leave Edward Jones?” We’ll explore the common reasons advisors consider making a move, the challenges they face in doing so, and how to ensure a smooth transition when the time is right.
Recently, a Reddit post from an Edward Jones advisor caught a lot of attention. This advisor has been with Edward Jones for six years, manages a $70 million book, and has a trailing 12-month gross of $500,000. They were recently offered a very attractive package from another firm—a significant cash bonus, partnership shares, and a 70% payout. But with a young family depending on them, they’re cautious about making a big leap. Their main question was: “Is there ever a right time to leave Edward Jones?”
To answer that question, let’s explore some of the pain points that many Edward Jones advisors experience, and why they might be motivated to look for opportunities elsewhere.
One of the most common frustrations is limited independence and flexibility. Edward Jones provides a strong structure, but for advisors who want to offer their clients a more customized service model or access to a broader range of investment options, this can feel restrictive. When advisors feel they can’t tailor their offerings to meet unique client needs, they may feel like they’re leaving potential opportunities on the table.
Another major factor is compensation. Edward Jones offers a steady income structure, but it doesn’t always allow top producers to fully maximize their earning potential. Many advisors find that alternative broker-dealers provide higher payout percentages, equity options, and greater financial upside—especially for those who are generating substantial revenue. For advisors generating $500,000 or more in annual gross revenue, a move to a model with a higher payout can lead to a significant increase in annual income.
Beyond compensation, there’s the issue of control over client data and operational processes. At Edward Jones, advisors often feel like they don’t fully “own” their client relationships. Control over data, decisions around client servicing, and even day-to-day business operations can be more limited than many advisors would like. This can restrict growth, as it’s challenging to scale and customize client services without full autonomy.
Succession planning and legacy building are also concerns for advisors at Edward Jones. Advisors who have spent years building their business may start thinking about the future—whether they want to pass their book of business on to a successor or make it a lasting legacy. Without clear paths to equity or ownership, some feel they’re building a business for the firm, rather than creating a lasting legacy for themselves and their families.
Now, let’s shift to the opportunities that exist outside of Edward Jones. Many advisors who move to other firms or to an independent model discover more flexibility in crafting client solutions. They can build portfolios or service models specifically tailored to their clients’ needs, which leads to deeper relationships and, often, greater client retention.
For many high-producing advisors, the prospect of a higher payout structure and equity opportunities is particularly appealing. Firms that offer payouts of 70% or more, along with partnership shares or equity, provide an income model that grows as advisors succeed. Over time, these models create the potential for wealth accumulation that goes beyond annual compensation.
A move away from Edward Jones can also provide more ownership over client relationships...
https://3xequity.com/blog/when-is-the-right-time-to-leave-edward-jones

Does B. Riley's Firesale Tell Remaining Advisors Exactly How Much They Are Loved?
Unlike in pro sports, the wealth management space doesn’t have a trade deadline, but if it did B.Riley and Stifel just made a huge deadline deal, and the optics are…awkward.
According to AdvisorHub, B. Riley Financial Inc. is handing over a portion of its wealth management division to Stifel Financial Corp. for up to $35 million. The deal, part of B. Riley’s bid to stop the financial bleeding, involves 40 to 50 advisors managing between $3.5 billion and $4.5 billion in assets.
But here’s where things get weird: B. Riley has about 400 advisors overseeing a collective $25 billion. So if Stifel cherry-picked this top slice, what message does that send to the advisors left behind? Are they seen as B. Riley’s core team…or just the leftovers?
For those advisors still at B. Riley, it’s hard to ignore the writing on the wall. This cash infusion might help B. Riley shore up operations and stabilize — but does it mean their sell-off is over? For advisors sticking around, one big question looms: Did B. Riley fight to keep you, or did Stifel decide to pass?
We’re hearing that Stifel is offering some tempting transition incentives to the advisors coming on board, with some packages that are hard to resist. And, as always, we recommend that any advisors facing a ”forced” transition take a moment to see what else is out there. Other broker-dealers may offer better compensation, technology, and support. After all, if you’re thinking of making a move, shouldn’t you have some say in where you land?
For those advisors still at B. Riley, what’s your plan? Who do you want to control your career?
Whether you’re mulling over an offer or just curious about your options, it’s time to take control of the conversation. By reaching out to 3xEquity, you can secure multiple offers and explore potential fits — all while remaining 100% anonymous. Ready? Get started now.

‘Unreasonable’ Advice For Financial Advisors From Will Guidara’s Playbook
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Will Guidara, recognized for his transformative influence on hospitality through his work at Eleven Madison Park, as well as his roles as writer, co-producer, and actor on the TV show The Bear and author of the New York Times bestseller Unreasonable Hospitality, offers insights that financial advisors can adapt to enhance client relationships and service. Here are a few key takeaways that advisors might consider:
- Elevate Service to an Art Form: Guidara’s “Unreasonable Hospitality” emphasizes going above and beyond to make clients feel uniquely valued. For advisors, this means finding small, personal touches that can show clients they’re more than just numbers on a balance sheet. These touches can include remembering personal details, celebrating milestones, or providing thoughtful follow-up after major life events.
- Listen Actively: Guidara suggests that real hospitality starts with listening and understanding what clients truly need. Financial advisors can incorporate this by conducting in-depth discussions with clients, focusing on their goals, fears, and motivations. Rather than assuming clients have similar priorities, listening to them individually allows for more tailored advice.
- Create Memorable Experiences: Just as Guidara transformed dining into a memorable experience, advisors can do the same with client interactions. This could be as simple as hosting special events, providing thoughtful resources on topics clients care about, or making meetings more engaging. Memorable interactions lead to lasting impressions, which can strengthen client loyalty and trust.
- Anticipate Needs: Guidara believes in the value of anticipating what a guest might want before they know it themselves. Advisors can use this by being proactive—whether by addressing market trends, anticipating questions during volatile periods, or providing relevant insights when life changes might impact financial plans.
- Emphasize Culture and Teamwork: The culture Guidara fostered at Eleven Madison Park was a driving force behind its success. Advisors who lead teams can apply this lesson by building a culture of client-centered service within their practices. When everyone in the firm, from advisors to administrative staff, prioritizes client experience, it enhances the overall value clients receive.
By embracing Guidara’s client-centric philosophy and his father’s career advice to ‘Run toward what you want, as opposed to away from what you don’t want,’ financial advisors can cultivate enduring relationships while also navigating meaningful transitions in their professional journeys.
For advisors weighing the prospect of moving to a new broker-dealer, this mindset can help shape a meaningful and positive transition. Rather than feeling compelled to leave because of frustrations or limitations, advisors should evaluate what they genuinely want to gain from their new partnership.
Running ‘toward what you want’ could mean pursuing a broker-dealer that offers cutting-edge technology that enhances both advisor efficiency and client experience. It could also mean selecting a firm that provides a broader range of products to better serve diverse client needs or finding a structure with improved compensation through higher payouts or attractive transition bonuses.
Guidara’s life lesson highlights that transitions made with purpose and a clear destination in mind are more fulfilling and enduring. For advisors, this approach can lead to a smoother and more rewarding move, ultimately benefiting both their practice and their clients.
For advisors considering their next career move, partnering with a transition consultant like 3xEquity can provide clarity on what they should be running toward. Much like Guidara’s philosophy of taking care of employees so they can take care of customers, 3xEquity is committed to supporting advisors so they can focus on what matters most: their clients and goals.

First Wave Of 2025 Comp Plans Announced
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Welcome back to AdvisorTrends, the podcast where we break down the latest developments in the financial industry to help you make informed decisions. I’m your host, and today, we’re diving into the 2025 compensation plans just released by three of the industry’s biggest players: Morgan Stanley, Wells Fargo, and Merrill Lynch. These firms are the first out of the box to unveil their new comp plans, with others expected to follow suit. We'll take a look at what’s changing, how it could impact you, and whether now might be the right time to consider making a move.
Let’s start with Morgan Stanley. According to reporting on AdvisorHub, Morgan Stanley is sweetening the pot for advisors who refer clients to other divisions within the firm. This is part of CEO Ted Pick’s goal to build a more "integrated firm" that leverages its massive $5.7 trillion-asset wealth management business.
What does that mean for you, the advisor? Starting in 2025, if you refer clients to specialists in retirement planning, ultra-high net worth advising, or other divisions, you’ll receive a 60% payout on revenue generated from those accounts. That’s a big bump from the standard grid rate of between 28% and 55.5%. Morgan Stanley is also increasing payouts to 65% if you refer clients to its investment bank or other units, making collaboration within the firm more lucrative than ever.
Now, on to Wells Fargo. They’re taking a steady approach with minimal changes, but there are some adjustments advisors should be aware of. Wells Fargo is keeping its core comp structure the same but raising the bar for smaller accounts and low-producing advisors.
Advisors handling accounts under $250,000 will now see reduced payouts—part of Wells Fargo’s ongoing strategy to encourage advisors to focus on higher-value clients. The minimum production level to avoid the “penalty box” is also increasing to $330,000 annually. But here’s the silver lining: Wells Fargo is offering a $500 bonus for every client who opens a checking account, rewarding advisors who help grow their banking relationships.
And then there’s Merrill Lynch. Unlike its competitors, Merrill is keeping its 2025 compensation plan unchanged for the second consecutive year. According to AdvisorHub, Merrill’s Co-Head Eric Schimpf said the firm is focused on providing consistency and stability to its advisors. The core cash payout grid and bonuses will remain the same, which is good news for those who prefer predictability in their earnings. After a strong year of growth—nearly 80% of Merrill’s advisors had record revenue—sticking with the same comp plan makes sense for many within the firm.
Now, let’s talk about what this means for you as an advisor. If you find yourself negatively impacted by any of these changes—whether it’s higher hurdles, lower payouts for smaller accounts, or even just a lack of growth incentives—you might be wondering if now is the time to make a move.
With 2024 still open, there’s definitely time to consider your options and make a transition before the new comp plans take full effect. And here’s where a transition consultant like 3xEquity can be a game-changer.
Working with a consultant like 3xEquity can provide you with invaluable insights into how these compensation changes will impact your earnings and growth potential. 3xEquity specializes in helping financial advisors find the best fit for their practice by offering detailed comparisons of compensation structures across firms. They can help you assess whether the grass is greener elsewhere and guide you through the entire transition process.
Whether it’s understanding the fine print of signing bonuses or negotiating the best deal for your book of business, 3xEquity can help you make a smooth, informed transition. If you’re thinking about making a move, now could be the perfect time to explore your options, before 2025 rolls in with its new comp plans.

Assets Move: The Question Is Should You?
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The number one fear among financial advisors considering a move to a new broker-dealer is this: “Will my assets move with me?” And it’s not hard to understand why. After all, wealth management requires some wealth to manage, and you’ve likely worked hard to cultivate the assets you currently oversee. The thought of losing any portion of that hard-earned book of business can be daunting.
But here’s the good news—assets do move, and overwhelmingly so. In this article, we break down exactly why clients move their assets with their advisors (spoiler alert: it’s more common than you think) and how you can make the process smoother for yourself and your clients.
A Frictionless Process
One of the most significant hurdles advisors used to face when moving to a new firm was the administrative burden. Repapering accounts, coordinating compliance, and keeping clients in the loop could take months of intense effort. But broker-dealers have evolved, and today, the process is designed to be almost effortless for advisors.
Firms now deploy entire teams whose sole purpose is to handle these complex transitions. These transition teams take care of repapering, regulatory paperwork, and asset transfers, so you don’t have to. In fact, some broker-dealers go as far as flying in teams to your office, taking over the logistics while you focus on communicating with your clients. With this kind of support, the headache of transitioning assets is almost non-existent.
Clients Love You, Not the Firm’s Name on the Door
Let’s face it—while the brand name on the door has some cachet, clients are ultimately loyal to *you*, not the firm. After years of providing sound advice, personalized strategies, and seeing your clients through both calm and stormy markets, they trust your guidance. The data backs this up: according to the JD Power Financial Advisor Satisfaction Survey, 63% of investors say they would leave their firm to follow their advisor if he or she left. This statistic speaks volumes about the bond advisors build with their clients over time.
Clients value the relationship they’ve built with their advisor far more than the brand behind them. When you decide to make a move, as long as you clearly communicate how it benefits them, your clients will be right there with you.
Moving Toward Something Engages Excites Clients
Advisors don’t just move away from something—they often move *toward* something better. Whether it’s better technology, access to a wider range of investment options, or an enhanced client experience, a new broker-dealer can offer fresh opportunities that directly benefit your clients.
When you frame your move as a positive step forward—whether it’s cutting-edge financial tools, innovative products, or streamlined services—clients see it as an upgrade. They’re not just following you because they trust you; they’re excited about the new possibilities your move brings to their financial future.
Why Working with a Transition Consultant Matters
Even though the process of moving is much easier today, having an expert guide can be invaluable. That’s where working with a transition consultant like 3xEquity comes in. At 3xEquity, we specialize in helping advisors make the smoothest possible transition by acting as your personal guide through the process. We handle the negotiations, secure offers, and coordinate the move so you can focus on your clients.
Best of all, you remain 100% anonymous while exploring offers, allowing you to evaluate your options without the pressure of committing right away. With 3xEquity, you’ll have the peace of mind knowing that every detail is managed, and you can secure the best deal for your future without disrupting your current business.
Assets Move—Should You?
In today’s environment, the question “Will my assets move with me?” is increasingly answered with a resounding yes. The process is easier than ever, client loyalty is tied to you, and the potential to offer better services excites clients. In fact, the JD Power survey noted above reports that the average annual production of defecting advisors is nearly $800,000 per year, showing that high-performing advisors are making the leap—and their clients are following.
So, don’t let fear hold you back. Assets move, and with the right support from a transition consultant like 3xEquity, your career can too. Secure your offers today while remaining completely anonymous, and take the next step toward a brighter future for both you and your clients.

Morgan Stanley’s New Comp Structure: A Gentle Nudge Out the Door for Smaller Advisors
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Welcome to AdvisorTrends, where we help financial advisors navigate the complexities of transitioning to a new platform or broker-dealer. Today, we’re diving into Morgan Stanley’s latest comp structure for 2025—and what it means for smaller advisors.
Morgan Stanley just unveiled their 2025 compensation plan, and it’s a clear nudge—if not a shove—for smaller producers to consider their future. Starting in April, advisors with nine or more years of experience will need to generate $360,000 in annual revenue to avoid a reduced grid rate of 20%. That’s up from the current threshold of $300,000.
For a $300,000 producer managing around $30 million in assets, this new target means finding an additional $6 million in AUM, just to break even. It’s possible, but not easy, especially when Morgan Stanley’s focus is on larger, more profitable practices.
For many smaller advisors, this new reality feels less like a gentle nudge and more like a firm push. Some will try to grow, but others may start to wonder if a better fit is out there—a firm that values their business, offers a smoother path to growth, and maybe even a transition bonus.
It’s the classic "grow or go" dilemma. Will advisors scale up to meet Morgan Stanley’s demands, or is it time to explore new opportunities with broker-dealers that have more flexible expectations? One thing’s for sure—$300,000 just doesn’t cut it anymore.
If you’re curious about your options, you can secure multiple offers while remaining 100% anonymous.
Thanks for tuning in to AdvisorTrends. Be sure to check out our full episode library on Spotify, and stay informed about the best moves for your practice.

Is It Time For A Gut-Check?
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For many advisors, the end of the year feels like the perfect time to make the leap to a new broker-dealer. The clean break provided by the turning of the calendar is appealing, offering tangible (and often tax-driven) talking points for clients. When combined with exciting new opportunities, advanced technology, and enhanced product choices, the case for a transition can seem ironclad.
But if you’re one of those advisors in the final stages of making a move, now might be the perfect moment for a gut check—a brief pause to ensure you're on the right path.
Here’s what you should consider before sealing the deal:
Am I moving towards something or away from something? It’s important to understand the true motivation behind your move. As 3xEquity founder and CEO, Jeff Crosby, highlighted in a YouTube conversation with AdvisorHub’s Tony Sirianni earlier this year, understanding your "why" can make all the difference. Are you genuinely excited about the new opportunities and growth potential, or are you simply looking to escape frustrations at your current firm?
Will my clients be better served on the other side of this transition? Ask yourself if your clients are likely to experience the same or better service and offerings at your new firm. At a minimum, the move should be lateral, but ideally, it should unlock new possibilities for both you and your clients.
Did I thoroughly evaluate multiple options?One offer isn't enough to know if you're making the best decision. Most advisors review 2-4 offers before deciding. If you’ve only received one, how can you be sure it's the right fit? This is where 3xEquity comes in—we can help you secure multiple offers quickly and anonymously, ensuring you have the full picture before committing.
Am I maximizing my transition package? Is the deal you’re about to sign truly the best offer available? Transition packages can vary greatly, and without a consultant in your corner, you might leave money on the table. 3xEquity can help you evaluate your package, ensuring you’re maximizing your potential.
A Brief Pause Can Pay Off Big
A gut check at this stage won’t disrupt your year-end timeline, but it will give you peace of mind that you’re making the best possible move for yourself and your clients. Taking a moment to reflect now can prevent regrets and second-guessing down the road.
Need assistance with your gut check or want to explore additional offers? Schedule a free consultation with the team at 3xEquity today. We’re here to help you find the best fit—and the best deal.

What The New iPhone 16 Launch Can Teach Advisors
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The launch of the new iPhone 16 is sparking excitement everywhere. Packed with AI-driven features, cutting-edge apps, and powerful hardware, it promises to transform how users interact with their devices. For some, this new model represents the pinnacle of technological evolution—an essential upgrade that will enhance every facet of their day-to-day life. But let’s be honest—how many features from your last iPhone did you truly use?
Many iPhone users have a set of core functions they rely on: messaging, calls, emails, some key apps, and perhaps a few favorite social media platforms. The other bells and whistles? They’re often left untouched. Despite that, you’re still paying for those extra features. And it begs the question: Do you really need the latest and greatest version, or could a simpler, more affordable model serve your needs just as well?
This dynamic is strikingly similar to what many financial advisors experience with their broker-dealer. As advisors advance in their careers, they often find themselves comfortable with the tools and processes they’ve mastered over the years—systems that work, systems that deliver profitability. When their broker-dealer rolls out a shiny new suite of tech tools, designed to “keep up with the Joneses,” many advisors find that these innovations just don’t align with their daily practices. Still, they pay for these tools in the form of increasing admin and tech fees.
Could it be that you’ve outgrown your current broker-dealer, or perhaps that the firm has become too complex for what you need? Just as some iPhone users realize they don’t need the latest model to enjoy a streamlined, functional experience, financial advisors might benefit from exploring broker-dealer options that align more closely with their actual usage.
If you find yourself primarily using basic features and paying for expensive, underutilized services, it might be time to rethink your relationship with your broker-dealer. Just as an iPhone SE might be the right fit for someone who prefers a no-frills phone at a lower cost, there are broker-dealers that offer simplified tools that work for your business model without piling on extra fees.
The message is simple: you don’t always need more features. Sometimes, you just need the right ones. And if that resonates with you, now might be the time to explore a transition to a broker-dealer that fits your needs—efficient, effective, and cost-conscious.
In the world of financial advising, as with technology, less can often be more. And that could mean more savings, better margins, and a smoother workflow for you.
Each year, hundreds of advisors trust the expertise and proven processes of transition consultants like 3xEquity to secure multiple offers, identify the most promising opportunities, and transition smoothly and efficiently. If you’re contemplating a move to a new broker-dealer visit 3xEquity.com and let us help you hit every green light on the road to your next chapter of success.

Is It Too Late To Move In 2024?
Read the full article/transcript at 3xEquity.com.
As the year draws to a close, financial advisors contemplating a switch to a new broker-dealer are likely asking themselves one pressing question: is there enough time to make the move before the end of 2024?
Transitioning to a new broker-dealer can be a complex and time-consuming process, involving everything from due diligence to the actual transfer of accounts. With the year-end deadline looming, it’s crucial to weigh the benefits and challenges of making this transition now versus waiting until 2025. Here’s what you need to consider.
The short answer is yes, but with only a few months left in the year, the window is rapidly closing. A transition can take anywhere from six weeks on the very rushed end to a few years for larger practices. Timing depends on many factors, including the complexity of your practice and the level of support you receive. However, motivation can play a significant role in expediting the process. If you’re determined to move before the new year, there may be some compelling reasons to do so—not the least of which is keeping tax year records cleaner.
Switching broker-dealers isn’t something that happens overnight. On average, a transition can take anywhere from three to six months, depending on various factors such as the complexity of your book of business, the level of support provided by your new broker-dealer, and regulatory requirements.
The first step in any broker-dealer transition is conducting thorough due diligence. This phase typically involves researching potential new firms, comparing their platforms, fees, compliance support, technology offerings, and overall culture. It’s also essential to speak with other advisors who have made similar transitions to gather insights and recommendations. This process alone can take one to two months, especially if you’re considering multiple firms.
Once you’ve selected a potential new broker-dealer, the next phase involves negotiating your contract and reviewing the fine print. This stage is critical, as it ensures that the terms of your new affiliation align with your business goals and client needs. Legal review of contracts, negotiating terms, and finalizing agreements can easily take another month or two, depending on the complexity of the deal and the responsiveness of both parties. Having a consultant on your side who sees 100’s of deals each year and can offer you guidance on how to increase your package is critical.
As we turn the page on summer 2024 and set our sights on fall and winter, the question of whether to move now or wait until the new year becomes more frequent. Aligning your transition with the new year offers several benefits:
Many broker-dealers are offering outsized packages for top talent as the year draws to a close. If you start now, you could take advantage of these competitive offers, which might include significant signing bonuses, higher payouts, or other financial benefits that might not be available in the new year. Additionally, year-end bonuses will soon come into play, meaning you might have timed this perfectly.
If your current broker-dealer relationship is hindering your ability to grow your practice or serve your clients effectively, delaying the move could mean another year of missed opportunities. Transitioning now could position you to hit the ground running in 2025 with a broker-dealer that better supports your strategic goals.
One practical reason to consider moving before the new year is to keep your tax year records cleaner. By aligning the transition with the calendar year, you can avoid complications that might arise from splitting financial records across different broker-dealers within the same tax year.
With just a few months left in 2024, here are some practical steps to consider if you’re determined to make the move before the end of the year:
Reach out to a transition consultant, such as 3xEquity, to begin discussions immediately. Transition consultants can secure multiple offers for you, all while you remain 100% anonymous, in just a few days. With this information in hand, you can begin thinking about the financial incentives of the undertaking, which right now should be fairly strong.
While the timeline is tight, you don’t want to rush the decision-making process because of the calendar. Although we aren’t in “two-minute drill” territory yet, it’s essential to block time on your calendar for the big discussions and think sessions necessary to reach the best decision for the long-term future of your practice.
You likely aren’t an expert in transitions, and a transition consultant can help keep everything moving on a fast track. From setting meetings to negotiating the best package possible, a transition consultant can be a crucial ally in a successful transition. Plus, their services are offered free to financial advisors, so there’s almost no reason not to leverage their expertise. A transition consultant can help smooth your path forward.
So, is there enough time to switch broker-dealers before the end of 2024? The answer depends on your specific situation. If you have already started the process or are well-prepared to move quickly, it’s possible to complete the transition by year-end. regulatory requirements, it might be more prudent to plan for a transition in early 2025.
Each year, hundreds of advisors trust the expertise and proven processes of transition consultants like 3xEquity to secure multiple offers, identify the most promising opportunities, and transition smoothly and efficiently. If you’re contemplating a move to a new broker-dealer visit 3xEquity.com and let us help you hit every green light on the road to your next chapter of success.

Keep Your Head on a Swivel: What NFL Quarterbacks Can Teach Financial Advisors About Navigating Transitions
Learn more at 3xEquity.com.
With football season kicking off next week, I couldn’t help but think of one of my favorite phrases: “keep your head on a swivel.” While this advice is crucial for NFL quarterbacks like Patrick Mahomes or Josh Allen, it’s just as relevant for financial advisors in today’s ever-evolving market landscape.
The phrase “keep your head on a swivel” essentially means being constantly aware of your surroundings to avoid unexpected dangers. While a quarterback might be evading a 6’3”, 310-pound defensive lineman, a financial advisor must be vigilant to navigate the complex and often unpredictable world of finance. Being aware of what’s happening around you, both within your firm and in the broader industry, is just as critical for your success and survival.
A broker-dealer’s reputation can be one of its most valuable assets. It can attract new clients, instill confidence, and open doors to better business opportunities. However, when that reputation falters, it can have the opposite effect. Advisors may find themselves fielding uncomfortable questions from clients, facing increased scrutiny in the marketplace, or simply feeling uneasy about the long-term prospects of staying with their current broker-dealer (BD). Reputational issues can create a challenging environment for advisors, potentially hindering their growth and client retention efforts.
For those affiliated with B. Riley, recent news might be raising concerns. If you’re feeling the heat, you’re not alone. Importantly, you don’t have to navigate this period of uncertainty without options.
When leveraged effectively, technology can be a game-changer for financial advisors, enhancing efficiency and creating growth opportunities. However, only 30% of advisors believe their firms have a strong commitment to technology and digital empowerment. The pandemic accelerated the need for digital transformation, and advisors at firms that were already digitally empowered have seen significant benefits.
For example, 87% of advisors at tech-savvy firms reported gaining greater efficiencies during the pandemic, compared to just 55% at other firms. Similarly, 84% of advisors at digitally advanced firms felt that the tech improvements made them more attractive to prospective clients, versus 49% at less equipped firms. This “digital divide” highlights the importance of staying on the right side of technological advancements to ensure long-term success.
If you’re dissatisfied with the tech options at your current firm or worried about their commitment to staying ahead of the curve, it might be time to consider a move. The right technology can help you stay competitive and deliver the best performance for your business. At 3xEquity, we can connect you with firms that offer the tools and resources you need to excel, with offers from top broker-dealers arriving within days.
In today’s competitive market, broker-dealers are offering substantial incentives to attract top talent. These transition packages are some of the most lucrative we’ve seen, providing a significant financial opportunity for advisors who have built strong practices and are ready to make a move. Switching firms now can secure you a rewarding financial outcome and access to tools that can further accelerate your growth.
A transition consultant can help smooth your path forward, guiding you through the process and ensuring you find the best fit for your needs.
Each year, hundreds of advisors trust our expertise and proven processes to secure multiple offers, identify the most promising opportunities, and transition smoothly and efficiently. If you’re contemplating a move to a new broker-dealer, there’s no better time to start. Visit 3xEquity.com, and let us help you find the perfect playbook for your next chapter of success.

On Moving Towards Something, Not Just Away...
With so many reasons for an advisor to move to a new broker-dealer, not the least of which is the potential for a very lucrative payday, Jeff Crosby, CEO and founder of 3xEquity, stressed in his recent podcast discussion with AdvisorHub publisher Tony Sirianni this one overarching concept... whether it is in your business life or personal life, a transition to a new broker-dealer, a new healthcare routine, or other self-improvement projects, you need to be moving to something, not just away from something.
Getting to the core of your reasons to do almost anything provides a clearer roadmap, enabling you to make decisions based on more than just emotion. Much of the transition consulting work we do at 3xEquity is around identifying an advisor’s real goals, wants, and needs.
If you haven’t done so already, we encourage you to watch Jeff and Tony’s entire conversation. From busting myths to better understanding your own whys, this could be the best 20 minutes you spend today.

With B. Riley Hitting Bumps, What Should Advisors Do?
Learn more at 3xEquity.com.
Welcome to AdvisorTrends, the podcast where we explore the latest insights and trends for financial advisors considering a move. Today, we dive into the recent issues at B. Riley and offer advice to advisors with that firm—or any firm—going through some public challenges. Whether you're feeling the pressure or just exploring your options, this episode is for you.
A broker-dealer’s reputation is one of the most critical assets for any financial advisor. It’s not just about the products or services; it’s about the stability and trustworthiness that comes with the BD’s name. But what happens when that reputation is called into question? This is the scenario many advisors at B. Riley are facing right now. Recent news surrounding the firm has sparked unease, leaving many to wonder if it’s time to start exploring new opportunities.
When a broker-dealer’s name is in the headlines for the wrong reasons, it can create an uncomfortable environment. Advisors may find themselves dealing with client concerns, facing increased scrutiny, or feeling uncertain about the firm’s future. For those at B. Riley, these recent developments could be creating just such a situation.
But if you’re feeling the heat, know that you’re not alone—and you don’t have to face this uncertainty without options.
Now might be the perfect time to see what other broker-dealers have to offer. The financial advisory landscape is competitive, and there are plenty of firms eager to attract top talent. But making a transition isn’t something to be taken lightly. It requires careful planning, research, and negotiation to ensure you land in the right place for your career and your clients.
This is where a transition consultant like 3xEquity can make all the difference. Transitioning can be daunting, but with expert guidance, it’s also an opportunity to secure a better deal for yourself and your clients. 3xEquity specializes in helping advisors navigate the transition process, offering a unique service that keeps your identity 100% anonymous while securing multiple offers from top broker-dealers.
What sets 3xEquity apart is their commitment to working in your best interest. They set up meetings, handle negotiations, and secure the most lucrative transition package possible—all without any cost to you. This means you can explore your options, compare offers, and make an informed decision without the added stress of going it alone.
If recent events at B. Riley have you questioning your future, now is the time to take action. The market is full of opportunities, and with the right partner, you can explore them fully while maintaining your anonymity and securing the best possible deal.
To learn more and start exploring your options, visit 3xEquity.com/qs. Don’t let uncertainty hold you back—take control of your future today.
That wraps up today’s episode of AdvisorTrends. If you’re considering a move and want expert guidance, 3xEquity is here to help you navigate the process with confidence. Don’t forget to check out our full library of past episodes on Spotify, covering a wide range of topics for financial advisors looking to move and grow their business. Learn more and secure your own offers at 3xEquity.com. Thanks for listening, and we’ll catch you in the next episode!

Repapering's Bark Worse Than Its Bite
Learn more at 3xEquity.com
Financial advisors who have been hesitant to leave their existing firms to pursue better opportunities elsewhere often site one reason: repapering. The paperwork required to move clients from the old broker-dealer to a new one has long been perceived as a significant hurdle. Advisors feared that the process would be too onerous for some clients, or worse, that clients might perceive the transfer as a bigger deal than it really is due to all the red tape. These fears fueled a narrative suggesting that repapering was a substantial barrier to making a move.
Recent developments are challenging these long-held beliefs that moving assets is hard. AdvisorHub recently reported on three advisor transitions where the ink was barely dry on the new firm’s forms before the decision was made to move again. One advisor team moved just two months after joining a new firm, another only four months into their tenure, and a third after six months—a comparatively lengthy stay. If you’ve been concerned about repapering your clients even once, imagine the confidence needed to ask them to do it twice in just two months!
These quick moves, once unheard of, are becoming increasingly common. According to Chris Stacey, COO of 3XEquity, the industry leader in facilitating advisor transitions, this trend reflects the impact of emerging technology. AdvisorHub noted that this phenomenon has become “a relatively routine occurrence,” underscoring how technology has dramatically simplified the repapering process.
In a recent survey conducted by 3XEquity, 70% of advisors reported moving 70% or more of their assets under management (AUM) within the first few months after a transition. Even more compellingly, a Fidelity study revealed that 80% of advisors who transitioned to a new broker-dealer actually increased their AUM compared to their old firm.
“The process of repapering used to be such a daunting prospect for firms,” Stacey explained. “Advisors believed that their assets wouldn’t move with them when they went to a new broker-dealer because of the repapering process. However, the technology for transitioning assets has improved significantly, and BDs now have “SWAT teams” that roll in and handle every aspect of the situation with skill and urgency. It’s been a dramatic change that has truly benefited advisors.”
This is true even in extreme circumstances, like those mentioned above, where transitions occurred just months apart. Stacey also emphasized that advisors should remember that their clients “have a relationship with them, not the broker-dealer.”
With this new trend and other tools, such as 3XEquity’s anonymous “Secure My Offer” capability, advisors are now freer than ever to embrace self-determination and do what is best not only for their clients but also for themselves. The fear of repapering, once a significant barrier, is increasingly proving to be less daunting than anticipated—its bark truly worse than its bite.