Inside Content - The TV Industry Podcast
By 3Vision
Twice a month, we speak with top TV executives from across the content sector giving you VIP access to their views and experiences.
TV OS and OEM Spotlight: The Growing Role of TV OS and OEM’s in CTV
On this special highlights episode of Inside Content, 3Vision brings together conversations with leaders from TiVo, The Trade Desk, Whale TV, Xumo and TCL to explore the growing role of TV operating systems and OEM platforms in connected TV.
The episode looks at how the TV interface is becoming more important to content discovery, FAST and AVOD distribution, advertising monetisation and the broader CTV opportunity. Across the conversations, the guests discuss why streaming fragmentation has made discovery more complex, how OS and OEM platforms are building new value beyond hardware, and what this means for content owners, advertisers and platform partners.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Chera TV on Premium Micro Dramas, Content Experiments and Creative Strategy
On this episode of Inside Content, Eva De Mora, Analyst at 3vision, is joined by Candace Mizga, co-founder, executive producer and actor, and Calvin Singh, chief operatingofficer and founding partner at Chera TV - a vertical streaming platform focused on premium micro dramas.
They unpack what micro dramas really are, and why Candaceand Calvin believe the next evolution of vertical storytelling needs to be quality-driven, not volume-driven.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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TCL on global AVOD scale, Content curation and CTV monetisation
On this episode of Inside Content, Jed Ayloff, Senior Analyst at3vision is joined by Shujah Farooq, Strategic Partnerships & Content Acquisition Manager at TCL.
They explore what TCL Channels is and why its CTV only, global approach makes it a distinctive player in ad supported streaming. Shujah also shares how TCL is prioritising curation and quality, tightening channel line ups, improving the user journey, and investing in tier one movies to drive stronger AVOD engagement.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
Xumo on Platform Differentiation, Studio Partnerships and Aggregation Strategy
On this episode of Inside Content, Hayley Bull, VP at 3Vision is joined by Stefan Van Engen, Head of Content and Partnerships at Xumo, where he oversees both Xumo Play, the company’s FAST service, and Xumo’s enterprise business powering channels for platforms around the world.
In this conversation, they explore what’s actually working in FAST right now, from classic TV and crime to news and sports as shoulder programming, and how Xumo drives discovery through merchandising, house channels, and distribution partnerships.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands - on experience in the entertainment sector, 3Vision will position your business for success.
Blue Ant Media on Pay TV Resilience, Streaming Scale and CTV Opportunity
On this episode of Inside Content, Jack Thomas, Director at 3Vision is joined by Carlyn Staudt, President of Global Channels and Streaming at Blue Ant Media.
They talk about why owning IP is the foundation for global success, how Blue Ant windows and monetises content across platforms and territories, and why Pay TV still plays a meaningful role - not just for revenue stability, but even for financing and localisation advantages.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Samsung TV Plus Italy on FAST Curation, Local Partnerships and Sports Growth
On this episode of Inside Content, Hayley Bull, VP at 3Vision is joined by Cristina Sala, Country Lead for Samsung TV Plus in Italy.
They explore how Samsung TV Plus is positioning itself in Italy’s highly competitive FAST landscape, why curation is becoming more important than aggregation, and how partnerships with broadcasters like Rai are shaping the service.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
Whale TV on Content Curation, Growth Strategy, and the First-Frame Advantage
On this episode of Inside Content, Jed Ayloff, Senior Analyst at 3Vision, is joined by two key voices from Whale TV: Teresa López, VP of Whale TV+, and Chris Hock, Head of Whale TV Ads.
They explore how Whale TV has grown into a global CTV operating system, powering over 400 independent brands, and how they’re delivering next-gen streaming through Whale TV+.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Merzigo on Scaling Revenue, Navigating Algorithms, and Reaching Global Audiences
On this episode of Inside Content, Toby Russell, CEO at 3Vision is joined by Dilip Bala, Managing Director for the Americas at Merzigo.
They explore why YouTube is no longer just a marketing tool but a core distribution channel, how Facebook plays a powerful role for viral and unscripted content, and why localisation especially dubbing—is critical to global growth.
We discuss Merzigo’s approach to monetising deep archive content, the strategic differences between FAST channels and YouTube, and how Merzigo uses data and scale to stay ahead in this fast-moving space.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Studio71 on Platform Partnerships, Creator Monetisation, and Discoverability
On this episode of Inside Content, Peyton Lombardo, Senior Manager at 3Vision is joined Samir Asthana, Head of OTT Distribution at Studio71.
Samir offers a comprehensive look at how creator content is being reimagined for FAST and VOD platforms—from packaging and programming to brand strategy and discoverability. They examine key success metrics, content selection processes, and how platform demand is evolving as creator-driven programming continues to outperform expectations.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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The Trade Desk on Building Ventura TV OS, Empowering Advertisers and Leading with Transparency
On this episode of Inside Content, Jack Thomas, Director at 3Vision is joined by Matthew Henick, SVP, Ventura TV OS at The Trade Desk.
In this episode, they discuss how The Trade Desk, through its TV Operating System Ventura TV OS is addressing some of the biggest challenges in Connected TV —like fragmented ad delivery, complex supply chains, and the need for greater transparency. They also dive into The Trade Desk’s Partnership with DirecTV and what it signals about the future of the streaming experience for both consumers and industry players.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Fremantle on Monetising Global Content, Strategic IP Revivals and Digital-First Strategy
In this episode of Inside Content, Toby Russell, CEO at 3Vision is joined by Jens Richter, CEO of Commercial and International at Fremantle.
Jens shares how Fremantle is adapting its business across three major pillars—traditional distribution, D2C, and social media—and what that means in practical terms for monetising content globally.
They talk about the resurgence of classic IPs and how Fremantle is experimenting with digital-first originals and social-nativespin-offs. Jens also offers a candid take on FAST’s rise and plateau, the pressure on global streamers to commercialise, and the surprising economics behind microdramas.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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ITV Studios on Redefining IP Monetisation, Digital Strategy and D2C Innovation
On this episode of Inside Content, Jonathan Nickell, COO at 3Vision is joined by Ruth Berry, President of Global Partnerships and Zoo55 at ITV Studios.
They explore the major macro trends reshaping the industry—from audience fragmentation to the growing shift towards digital-first content—and how ITV is meeting these challenges with innovation and scale. Ruth also shares insights into the rise of Zoo55, ITV’s rapidly growing D2C powerhouse, and offers a candid look at the evolving landscape of content licensing, co-productions, and the cautious optimism emerging across the global market.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Inside Australia’s TV Market with Dan Fahy: FAST Growth, SVOD Strategy & the Future of Aussie Content
On this episode of Inside Content, Hayley Bull, VP at 3Vision is joined by Dan Fahy. Dan brings a wealth of knowledge and strategic insight into what’s unfolding in the Australian market.
In this episode, they unpack the state of Pay TV, the shifting SVOD landscape, the broadcaster-led dominance in FAST, and how local programming—from Bluey to Colin from Accounts—is resonating internationally.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Protege on the Future of Licensing, Content Rights and AI-Driven Media
In this episode of Inside Content, Eva Alejandra De Mora, Analyst at 3Vision, is joined by Dave Davis, Chief Content Officer at Protege. With a background spanning roles at Paramount, NBCUniversal, and Fox, Dave now leads Protege’s efforts to license media content for AI model training.
Together they explore how Protege is bridging the gap between content owners and AI developers, the challenges of licensing in a rapidly changing landscape, and what makes certain content more valuable for training. Dave also shares insights on the growing demand for curated datasets, the impact of metadata, and how thoughtful licensing can help content owners protect their rights and shape the future of AI.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Banijay Rights on Adapting Its Catalogue for a Changing Market, Global Distribution, and IP Strategy
On this episode of Inside Content, Jack Davison, EVP at 3Vision is joined by Simon Cox, EVP Content Acquisitions at Banijay Rights.
They explore how Banijay Rights navigates the ever-changing world of content distribution—from theenduring appeal of crime drama and the shift in streamer strategies, to the growth of AVOD and the renewed focus on windowing. We also explore the evolving appetite for IP-driven projects and what’s in store at MIPCOM with Banijay’s exciting upcoming slate.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Fuse Media on FAST Expansion, Multicultural Audiences and the Culture Collective
On this episode of Inside Content, Peyton Lombardo, Senior Manager at 3Vision, is joined by Patrick Courtney, Chief Business Officer at Fuse Media—a global entertainment company known for its multicultural programming.
They explore how Fuse Media has evolved from its roots in pay TV into a modern media operation with seven FAST channels and a growing SVOD footprint. Their discussion includes the risks and rewards of ad-supported models, how Fuse Media is building scale through the Culture Collective, and why creators might be key to the next wave of original content.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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BBC on Automotive Partnerships, Content Discovery, and the Future of In-Car Media
On this episode of Inside Content, Hayley Bull, VP at 3Vision is joined by Tiffany Sinclair from the BBC’s public service arm. Tiffany leads the broadcaster’s efforts in automotive distribution, overseeing how BBC Sounds and other contentreach audiences through connected car platforms.
On this episode, we discuss why in-car listening is so vital to the BBC, how joint ventures like Radioplayer are helping secure prominence for radio, and what the future might hold for video content like iPlayer in the car. From public service obligations to navigating the shift to app-based infotainment, this is a fascinating look into how one of the world’s most innovative broadcasters is preparing for the road ahead.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Zee Entertainment on European Expansion, Platform Partnerships, and Content Localisation
On this episode of Inside Content, Jonathan Nickell, COO at 3Vision is joined by Parul Goel, Territory Head for Europe and CFO for Europe and North America at Zee Entertainment.
They discuss how Zee is expanding its footprint across Europe, with a particular focus on FAST channels and localized content. Parul also shares how the company tailors its strategy for different markets, balances premium and free offerings, and engages audiences through innovative marketing and social media. It’s an insightful conversation into how Zee is navigating a rapidly evolving media landscape.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Polestar on Experimenting with Streaming, EV Experience Design and the Future of In-Car Media
On this episode of Inside Content, Hayley Bull, Vice President at 3Vision, is joined by Anya Ernest, who leads app ecosystem initiatives at Polestar .
They explore how Polestar has partnered with broadcasters like SVT and BBC, and how native app support from providers like TV2 in Norway is shaping the future of automotive media. Anya also shares her perspective on how EVs change the expectations for content in the car, and gives us a hint at what’s coming next.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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All3Media on SVOD, AVOD & FAST Strategy and Building Digital Brands Beyond Traditional TV
On this episode of Inside Content, Peyton Lombardo, Senior Manager at 3Vision, is joined by Amanda Stevens, SVP of Global Digital Partnerships at All3Media International. They explore All3Media’s evolving digital strategy across FAST, AVOD, and SVOD platforms. Amanda shares insights into building successful FAST channels, the balance between single IP and mixed genre brands, and the challenges of discoverability in a crowded marketplace.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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2025 Annual Content Trends Podcast
Hello and welcome to Inside Content. On this episode, Jack Davison, EVP at 3Vision is joined by Stewart Clarke, SVP, Content, International at Deadline.
They explore the key themes shaping the content industry today. Guided by insights from our latest Annual Trends Survey, Stewart and Jack discuss major shifts in windowing, the return of second-window licensing, evolving broadcaster-streamer dynamics, bundling strategies, and the outlook for production in a more financially cautious market. It’s a candid, wide-ranging conversation that captures the realities of a complex and constantly changing media landscape.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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ScreenHits TV on Redefining Passenger Entertainment Through Automotive Streaming Integration
On this episode of Inside Content, Hayley Bull, Vice President at 3Vision, is joined by Rose Hulse, Founder and CEO of ScreenHits TV. They explore the evolution of in-car entertainment and how ScreenHits TV is redefining the passenger viewing experience through smart TV integration in vehicles. Rose shares insights into the company’s partnerships with global automotive brands, the unique challenges and opportunities of aggregating streaming and live TV content for the dashboard, and how user experience, data, and content personalisation shape the future of this emerging space.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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CARIAD on Powering the Future of In-Car Entertainment and Scaling Video Experiences in Automotive
On this episode of Inside Content, Hayley Bull, Vice President at 3Vision, is joined by Sven Eckoldt, who leads partnerships at CARIAD – the software arm of Volkswagen Group.
They explore how CARIAD is redefining the in-car entertainment experience through video, gaming, and contextual content. Sven shares insights into the evolving role of vehicles as digital platforms, how major streaming services like DAZN are joining the ecosystem, and why scalability, seamless integration, and personalisation are key to the future of automotive media.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Prime Video on Engaging Nordic Audiences Through Originals, Sports, and Influencers
On this episode of Inside Content, Jack Davison, EVP at 3Vision is joined by Andreas Hjertø, Regional Manager at Prime Video Nordics.
They explore Prime Video’s strategy in one of Europe’s most advanced streaming markets. Andreas shares insights into how the platform is balancing global content with local originals, the growing role of creators and influencers in reaching younger audiences, and the importance of innovation in deal structures and production models. We also discuss the strategic value of sports content for acquisition and retention, as well as broader industry trends shaping the future of streaming in the region.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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TiVo on Smart TV Innovation, AI-Powered Discovery, and the Future of Streaming
On this episode of Inside Content, Jack Thomas, Director at 3Vision, is joined by Briana Larsen, VP of Business Development & Content Partnerships, and Stéphane David, Head of Business Development & Strategy, EMEA at TiVo, to discuss how TiVo is redefining the smart TV experience through AI-driven recommendations, voice search, and content personalization.
The conversation also covers the rise of FAST channels, the importance of local content, and TiVo’s expansion beyond smart TVs into in-car entertainment with BMW. Plus, Briana and Stéphane share insights on hyper-personalized content recommendations, multi-platform viewing, and the role of AI in shaping the future of streaming experiences.
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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Everyone TV on Bridging Live and On-Demand with Freely and Navigating the UK’s Evolving Viewing Habits
On this episode of Inside Content, Jonathan Nickell, COO of 3Vision is joined by Sarah Milton and Carl Pfeiffer, Joint Chief Product Officers at Everyone TV.
They discuss the evolution of free TV in the UK and the development of Freely. Freely is attempting to redefine how audiences access free-to-air content, particularly in a world where IP-only homes are on the rise.
They share insights on how the platform has grown in its first year, the challenges of balancing live and on-demand content, and the role of personalisation and discovery in shaping the future of TV.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Hearst Networks EMEA on the future of Pay TV, FAST and Content Partnerships
On this episode of Inside Content, Toby Russell, CEO of 3Vision, is joined by Dean Possenniskie, Managing Director at Hearst Networks EMEA.
They have an in-depth discussion about how the company has evolved from a traditional pay-TV business into a multi-platform media powerhouse. Dean shares how Hearst is expanding into FAST, AVOD, SVOD, and short-form digital content, while maintaining its strong relationships with pay-TV operators like Sky, Vodafone, and Deutsche Telekom. They also explore how data, AI, and new content formats are shaping Hearst’s future, the changing role of pay-TV in Europe, and what’s next for the company in 2025 and beyond.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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acTVe FAST Channels on Crafting Bespoke Channels, Monetisation Tactics and Global Sports streaming
On this episode of Inside Content, Peyton Lombardo, Senior Manager at 3Vision is joined by Geoff Clark, CEO of acTVe FAST Channels.
They dive into the world of FAST and the innovative strategies shaping the industry. acTVe has positioned itself as a key player in the FAST ecosystem, managing a diverse range of channels tailored to global and niche audiences alike. He shares how acTVe is navigating the complexities of content curation, monetisation, and differentiation in a crowded market.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
➡️ Follow us on Linkedin
evision on Navigating MENA's Streaming Landscape and Redefining Consumer Engagement
On this episode of Inside Content, Jack Davison, EVP at 3Vision is joined by Sunil Joy, Head of Content and Strategy at evision.
They explore evision’s growth from a cable TV aggregator to a regional powerhouse, managing a diverse range of OTT and TV services across MENA and beyond. Sunil shares insights into evision’s hybrid monetisation strategies, the importance of localised content, and the evolving role of sports and originals in driving subscriber acquisition.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Rakuten TV on exploring New Ventures and Tackling Monetization Challenges in FAST
On this episode of Inside Content, Peyton Lombardo, Senior Manager at 3Vision, is joined by Cédric Dufour, CEO of Rakuten TV.
They explore Rakuten TV's innovative evolution from a B2C platform to the launch of Rakuten TV Enterprise, a B2B initiative offering white-label solutions for content distribution. Cédric shares insights into the challenges of monetising AVOD and FAST channels, the importance of scalability in the European market, and the strategic role of partnerships with content owners and manufacturers.
The conversation also delves into Rakuten’s approach to curating high-quality content, the impact of Rakuten Originals in audience acquisition, and the broader roadmap for growth in 2025.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Warner Bros. Discovery on Leveraging Iconic IPs and the shift in Content Production
On this episode of Inside Content, Jack Thomas, Director at 3Vision is joined by Andrew Zein, EVP at Warner Bros. International Television Production UK.
They explore the shift in TV content trends, the challenges of adapting IP for international markets and the importance of reducing risk for broadcasters. They also discuss the potential for new shows in 2025 and how to strategically approach existing franchises.
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Samsung TV Plus on monetising FAST and AVOD content and evolving industry trends
On this episode of Inside Content, Jed Ayloff, Senior Analyst at 3Vision is joined by Chris Gregory, Strategic Content Partner Lead at Samsung TV Plus.
They dive into Samsung TV Plus’s approach to monetising FAST and AVOD content, highlighting the platform’s increasing focus on premium partnerships, content exclusivity, and the localisation of content for European markets. They also explore the role of sports programming and live events as drivers for engagement and viewership, the unique challenges posed by fragmented advertising markets, and the evolving use of AI and contextual advertising.
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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Tubi on launching in the UK market and staying competitive in the AVOD space | Inside Content
On this episode of Inside Content, Peyton Lombardo, Senior Manager at 3Vision is joined by David Salmon, Managing Director of Tubi’s international business.
They explore Tubi’s recent UK launch in July of 2024 and how the content selection and strategy have been approached, as well as how we can expect Tubi’s UK presence to evolve and what drives change for the service and the industry.
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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Pluto TV on FAST and AVOD content strategies | Inside Content
On this episode of Inside Content, Jack Thomas, Director at 3Vision is joined by two guests from Pluto TV, Olivier Jollet - Executive Vice President and International General Manager and Katrina Kowalski - Senior Vice President of International Content Programming and Acquisitions.
Diving into the changing market dynamics of FAST and AVOD, they discuss how Pluto TV is defining itself as a key player in the rapidly growing space, including what factors have contributed to their success, how they are developing their content strategy and expansion, how they collaborate with the wider Paramount business and thoughts on future innovation with Ai.
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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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ZDF Studios on unscripted content distribution, AI and building audiences on social media | Inside Content
On this episode of Inside Content, Peyton Lombardo, Manager at 3Vision is joined by by ZDF Studio’s Director of Unscripted, Linette Zaulich.
On the episode, Linette and Peyton dive into the world of unscripted content distribution. They discuss the challenges and opportunities of selling content internationally vs. locally to VoD and FAST platforms, how to stay ahead of market developments including FAST and AI, the importance of localised content, and building social audiences on TikTok and YouTube.
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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Banijay Rights on co-productions and co-commissions in the US, the progress of digital markets and the impact of AI | Inside Content
On this episode, to finish off our latest season of the podcast before our summer break, Toby Russell is joined by Matt Creasey, EVP, Sales, Co-productions & Acquisitions, at Banijay Rights.
Having joined us on the show back in 2020, we sit down to traverse a wide range of topics from across the industry, diving into some of the main evolutions in the content space we’ve seen in the past few years.
We explore the opportunities in Banijay’s key markets including the US, Canada, Asia Pacific and LATAM, pivotal trends in co-productions and co-commissions, the digital service market and the impact of AI.
Inside Content will be taking a summer break throughout August, and we will be launching a new series with lots of new and exciting guests in September. If you enjoyed the episode, don’t forget to give us a follow, rate the show and share your favourite episodes with your network.
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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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AMC Networks International on the thematic channel business, linear TV and Digital services
On this episode of Inside Content, Jack Davison is joined by Levente Málnay, EVP/MD of AMCNI Central and Northern Europe.
They explore how it has grown into the business it is today, including the breadth of the thematic channel business in the region, the endurance of their linear TV business and tailored approach to Digital initiatives as well as the impending launch of AMC Select and new Free TV channel in Czech.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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RTÉ on the changing approach to content acquisition, co-productions and windowing
On this episode, Jack Davison, EVP at 3Vision is joined by Dermot Horan, Director of Acquisitions & Co-Productions at RTÉ, Ireland’s Public Service Media organisation.
They explore the RTÉ player's approach to content acquisition, the return of US studios to content sales, the evolution of windowing, and how RTE have pivoted towards more efficient co-productions without the need for a US partner.
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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Shahid on innovation in streaming, original content and balancing SVOD, AVOD and FAST in MENA | Inside Content
On this episode of Inside Content, Jack Davison EVP at 3Vision is joined by Natasha Matos-Hemingway, Group Chief Commercial, Marketing and Product Officer at Shahid to discuss their activity in MENA. They talk about balancing an additional proposition featuring AVOD, FAST and SVOD, innovation in the streaming space, how original content can cut through the noise and attract new subscribers, and FAST in MENA.
If you enjoyed the episode, don't forget to rate and subscribe the show! - The 3Vision Team
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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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ITV Studios on monetising content on social platforms, AVOD and FAST | Inside Content
On this episode of Inside Content, Jonathan Nickell, COO at 3Vision, is joined by Graham Haigh, EVP, Global Digital Partnerships at ITV Studios.
They examine ITV's digital distribution growth strategies across the social media and free tv world, including YouTube, AVOD and FAST, emphasising the importance of data utilisation for content strategies, as well as diving into the challenges and opportunities of content monetisation in an ever-fragmented content market.
If you enjoyed this episode, don't forget to subscribe
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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Sky on their content acquisition strategy, the power of unscripted content and movie windowing trends | Inside Content
On this episode of Inside Content, Toby Russell, CEO of 3Vision is joined by Sky’s Group Director of Acquisitions, Katie Keenan to explore the evolution of Sky’s content acquisition strategy, the power of unscripted content and movie windowing trends.
With the LA screenings around the corner, Toby and Katie discuss the impact of global streamers on their acquisition strategy, their challenges with different categories of content, their changing approach to movie windowing, balancing budget with Originals vs. Acquisitions and the evolution of their Free TV strategy.
Following the recording of this episode, Sky picked up 5 wins at the 2024 BAFTA Television and Craft Awards, across their entertainment, factual and acquired programming remit including Rob & Romesh Vs, Lockerbie, Succession, Otto Baxter: Not A F***ing Horror Story and The Last of Us. The Sky Original drama, The Tatootist of Auschwitz, which Katie references as ‘Tattooist’ in the episode, has also been Sky’s biggest Sky Original since 2018.
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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Cineverse on cross-platform distribution strategies for FAST, AVOD, Pay TV and Youtube | Inside Content
On this episode of Inside Content, Peyton Lombardo, Manager at 3Vision is joined by Marc Rashba, Executive Vice President of Global Partnerships at Cineverse to take a deep-dive into cross-platform distribution strategies for FAST, AVOD, Pay TV and Youtube.
Peyton and Marc focus on the varying opportunities that different platforms offer and how Cineverse balances its strategy and investment across FAST, AVOD, SVOD, Pay TV, and YouTube. In their discussion, they explore market development, strategies for expanding into new territories and weighing up platforms for distribution, including how to harness YouTube, FAST vs AVOD and balancing FAST and Pay TV initiatives.
They also dive into Cineverse’s content strategy, including the benefits of local content, licensing versus keeping content for O&O services, content discoverability and how to target different audiences.
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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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2024 TV Trends & Predictions | Inside Content
The TV and streaming landscape has undergone rapid changes in the past 12 months and there are significant trends taking hold. Fiscal restraint, cost-cutting and maximising ROI have been key themes as businesses respond to increased challenges and competition.
On this special episode of Inside Content, Jack Davison, EVP at 3Vision is joined by CEO Toby Russell and Analyst Jed Ayloff to discuss our recent 2024 TV Industry Trends & Predictions Report which collates global feedback from senior media executives to provide data-driven predictions and insights into major areas affecting the TV industry.
Together they consider the report's key findings and discuss some of the stand-out topics for players in the TV industry, including SVOD growth, Free and Pay TV innovation, content windowing and production trends, bundling and partnerships as well as the future of peak TV.
📊 Download the 2024 TV Industry Trends & Predictions Report
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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Zig Zag Productions on the TV production landscape in 2024 | Inside Content
On this episode of Inside Content, Jack Davison, EVP at 3Vision is joined by Danny Fenton, CEO and Executive Chairman, Zig Zag Productions to explore the evolution of TV production including challenges affecting production businesses and opportunities in 2024.
They explore how the changing landscape of TV has affected independent production companies like Zig Zag, delving into commissioning trends, the global market for UK content, windowing, economic restraints, D2C initiatives, the end of ‘Peak TV’ and more.
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About 3Vision
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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Samsung on licensing TV Operating Systems, the shift towards service-based revenue and partnering with content providers | Inside Content
On this episode of Inside Content, Toby Russell is joined by Shalini Koshal, European Business Development for Media and TV Partnerships at Samsung to explore Samsung TV’s services business, including the dynamics of how they partner with content providers and the evolution of the TV OS space.
Toby and Shalini discuss Samsung's partnerships with premium content providers, emphasising trust and value exchange, and delving into negotiation factors such as on-screen placement, product integration, platform fees, and strategic collaborations.
They also explore Samsung's competitive positioning and innovation in the TV OS space, including how they are licensing their operating system and utilising partnerships with TV manufacturers.
Finally, they analyse the shift towards service-based revenue for TV manufacturers, highlighting Samsung's strategy to capitalise on service revenue through content offerings, ad platforms, and OS licensing deals, contrasting approaches between companies owning their OS and those relying on partnerships.
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About 3Vision
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
THEMA on the evolution of Pay TV, local content trends and YouTube’s power as a platform
On this episode of Inside Content, 3Vision CEO Toby Russell is joined by seasoned television executive, Patrick Rivet, CEO of THEMA.
THEMA, which is owned by Canal+, is the distribution arm of Canal+'s International content business. Here, Patrick is in charge of developing the business and securing strategic partnerships to drive growth in the new digital sphere, and before that, was running the US office of THEMA. Under his leadership, he significantly grew the company with the launch of several digital offers in US and Latin America. Prior to this, he worked as Head of Distribution at TV5 MONDE in Paris, where he was in charge of business development for the channel on pay TV platforms.
On the episode Patrick and Toby dive into a variety of exciting topics, including the evolution of Pay TV across international markets and how operators are adapting to the changing ecosystem. They also discuss the current trends occurring in the content space such as the popularity of Turkish content in LATAM as well as the increasing power of YouTube as a platform and the opportunities it generates.
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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
BBC Studios on their strategic approach to linear TV, FAST channels and content licensing across EMEA | Inside Content
On this episode of Inside Content, Jonathan Nickell, COO of 3Vision is joined by Arran Tindall, Chief Commercial Officer for EMEA and key markets at BBC Studios. They explore BBC Studios' strategic approach to linear TV, fast channels, content licensing, and digital products, highlighting their commitment to innovation and growth.
Despite the declining popularity of linear TV, BBC Studios remains dedicated to its success, exploring new avenues to engage audiences with this traditional medium. Their expansion into FAST, particularly single IP and genre channels, is a testament to their adaptability and understanding of evolving consumer preferences.
As the media industry continues to evolve, BBC Studios stands at the forefront, embracing innovation and strategic partnerships to deliver compelling content that resonates with audiences across platforms.
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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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The Best of FAST: Content Strategies | Inside Content
As FAST moves away from being a nascent Wild West into a sophisticated area of business for the world of TV and streaming, how are major players keeping up and evolving their content strategies?
On this special episode of Inside Content, we revisit discussions with three of our past guests who give their perspectives on what content works best for FAST and detail their own content strategies.
Valerio Motti, VP FAST Channels at Fremantle, discusses why Single IP channels are so powerful and the challenges that come with them. Beth Anderson, General Manager of FAST Channels for BBC Studios, gave us insight into the shift towards ‘newer’ content, programming strategy and why Single IP channels tend to perform so well. And lastly, we look back on our conversation with two guests from FAST Platform, Samsung TV Plus, Pauline Coghlan, European Licensing Lead and Benedikt Frey, Country Lead DACH who discuss content acquisition strategy, what content works best from a platform perspective and also the importance of localisation.
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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
Fremantle on adapting their strategy to a changing content market | Inside Content
With the content market going through a transitional period, Hollywood strikes disrupting production and streamers pivoting their acquisition strategies, how have production and distribution companies had to adapt?
On this episode of Inside Content, Jack Thomas, Director at 3Vision is joined by Jens Richter, CEO, Commercial and International at Fremantle, one of the leading global producer-distributors of premium TV and film content.
They delve into Fremantle’s strategy and how they are tailoring that to the changing ecosystem of content buyers, including their focus on local entertainment, changes in demand for factual content and the rise of co-productions. We also discover how the content market has changed as platforms introduce ad-supported tiers and the impact of the US writers' strikes. As one of the top FAST channel providers, with the likes of the Baywatch and BUZZR channels, Jens also dives into how Fremantle are navigating the particularly active FAST space.
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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
Samsung TV Plus on their FAST content strategy, localisation and the growth of FAST in the EU | Inside Content
As the FAST landscape matures and moves away from being a Wild West, how are the big players like Samsung TV Plus evolving their content strategy to remain competitive, and what can you focus on to get your content on their platform?
On this episode of Inside Content, Hayley Bull, VP at 3Vision is joined by Pauline Coghlan, European Licensing Lead and Benedikt Frey, Country Lead DACH at Samsung TV Plus.
During the episode, we learn about Samsung’s content strategy including how they’re making content decisions, types of relationships with distributors, their O&O and partnership channels as well as the importance of bringing premium broadcast quality and local content to European FAST markets. We also explore how they optimise channel line-ups and assess performance, both from a platform and content partnership perspective along with discussing the development of FAST in the EU.
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About 3Vision
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.